CN114428798A - Shopping data pushing method and device - Google Patents
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- CN114428798A CN114428798A CN202111615663.0A CN202111615663A CN114428798A CN 114428798 A CN114428798 A CN 114428798A CN 202111615663 A CN202111615663 A CN 202111615663A CN 114428798 A CN114428798 A CN 114428798A
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Abstract
The invention discloses a shopping data pushing method and device, which are used for acquiring all historical shopping orders of a first merchant, extracting buyer real-name information corresponding to buyer account information, screening out all buyer real-name information with the number larger than a first preset threshold value according to the number of the buyer real-name information, generating shopping data to be pushed according to the screened all buyer real-name information, and pushing the shopping data to the first merchant. The invention provides effective data samples for sellers while ensuring the privacy and the safety of users so as to improve the accuracy of data push.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a shopping data pushing method and device.
Background
The shopping platform is an intermediate platform between the buyer and the seller, and communication barriers between the buyer and the seller are opened through information sharing and commodity display on the shopping platform, for example, the seller can inquire enterprise information and commodity information of the buyer, and the buyer can acquire basic information of the seller. With the further enhancement of the network security, the network real-name system is further perfected on the shopping platform. The buyer and the seller must perform real-name authentication on the shopping platform to ensure the authenticity of the accounts of the buyer and the seller, but the shopping platform does not provide the user with real information corresponding to a certain account in order to protect the privacy of the user. The public user can only inquire whether the user is the user who passes the real-name authentication, but for both parties of the transaction, especially for the field of industrial instruments, the difference between similar instruments is small, and infringers often purchase products of a certain manufacturer in a network and then launch plagiarism or counterfeit products. The producer can only know the related infringement behavior when the infringer develops to a certain scale, and cannot realize early warning and precaution. In addition, the shopping platform needs to provide a fair and real transaction environment for both the buyer and the seller, and the basic information is an important link for both the buyer and the seller.
The existing information sharing or information query methods are generally functions that all users can use, which is a way for the buyer to know the information of the seller. The seller knows the buyer and the buyer is exposed to the shopping order when the shopping platform provides the seller with the shopping order. However, the disclosed information is only the account information of the buyer, and the seller cannot know whether the buyer is a fellow or infringing party, belongs to invalid data or useless data, and cannot perform data processing and infringement early warning evaluation on the existing data. Therefore, a data push method for providing effective data samples to sellers while ensuring privacy and security is needed.
Disclosure of Invention
The embodiment of the invention provides a shopping data pushing method and device, which can provide effective data samples for sellers while ensuring the privacy and the safety of users so as to improve the accuracy of data pushing.
An embodiment of the present invention provides a shopping data pushing method, including:
acquiring all historical shopping orders of a first merchant within a preset time interval, and extracting buyer account information in each historical shopping order; the buyer account information of each buyer passes real-name authentication and corresponds to real-name information of a buyer respectively; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user;
counting the occurrence quantity of the real-name information of each buyer according to the extracted account information of each buyer, and screening out all the real-name information of the buyers of which the quantity is greater than a first preset threshold value;
generating shopping data to be pushed according to the screened real name information of all buyers, and pushing the shopping data to the first merchant; the shopping data comprises a plurality of buyer real-name information and all historical shopping orders corresponding to each buyer real-name information.
Further, the shopping data to be pushed is generated according to the screened real name information of all buyers, and specifically includes:
acquiring a first buyer type corresponding to the screened first buyer real name information; wherein buyer types include individuals or businesses;
when the type of the first buyer is a person, inquiring enterprise information matched with the first person real name information according to the first person real name information, judging whether the enterprise information is matched with the first merchant or not, if yes, taking the first buyer real name information as information to be generated, and if not, rejecting the first buyer real name information;
when the type of the first buyer is an enterprise, judging whether first enterprise real name information is matched with the first merchant, if so, taking the first buyer real name information as information to be generated, and if not, rejecting the first buyer real name information;
and generating shopping data to be pushed according to all the information to be generated and the historical purchase orders corresponding to the information to be generated.
Further, the determining whether the first real-name information of the enterprise matches the first merchant specifically includes:
acquiring a preset operation range, an enterprise type and a service object of the first merchant;
according to the first enterprise real-name information, sequentially judging whether a first enterprise corresponding to the first enterprise real-name information is in the operation range, judging whether the enterprise type of the first enterprise is the same as that of a first merchant, and judging whether the first enterprise is a superior supplier of the service object;
if the judgment result is yes, determining that the first enterprise real name information is matched with the first merchant;
otherwise, determining that the first real-name information of the enterprise does not match the first merchant.
Further, after the pushing the shopping data to the first merchant, the method further includes:
the shopping data comprises real name information of a plurality of second buyers;
inquiring whether a second merchant matched with the second buyer real name information exists in the platform or a third-party shopping platform or not according to the second buyer real name information;
if the second merchant exists, acquiring the information of the on-sale commodities of the second merchant on the platform or a third-party shopping platform;
according to the on-sale commodity information, calculating commodity similarity between the second merchant and the first merchant, and taking the second merchant with the similarity exceeding a second preset threshold value as an infringing merchant;
and sending the real name information of the second buyer corresponding to the infringing merchant and the information of the commodity sold in the market to the first merchant.
Further, after determining the infringing merchant, the method further includes: and sending the buyer real name information, the on-sale commodity information and the sales record corresponding to the infringing merchant to a third-party notarization institution so as to notarize the infringing behavior of the infringing merchant by the third-party notarization institution.
Correspondingly, the embodiment of the invention provides a shopping data pushing device, which comprises: the device comprises an extraction module, a screening module and a pushing module;
the extraction module is used for acquiring all historical shopping orders of a first merchant within a preset time interval and extracting buyer account information in each historical shopping order; the buyer account information of each buyer passes real-name authentication and corresponds to real-name information of a buyer respectively; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user;
the screening module is used for counting the occurrence quantity of the real-name information of each buyer according to the extracted account information of each buyer and screening out all the real-name information of the buyers of which the quantity is greater than a first preset threshold value;
the pushing module is used for generating shopping data to be pushed according to the screened real name information of all buyers and pushing the shopping data to the first merchant; the shopping data comprises a plurality of buyer real-name information and all historical shopping orders corresponding to each buyer real-name information.
Further, the pushing module comprises: the device comprises an acquisition unit, a first matching unit, a second matching unit, a third matching unit and a generation unit;
the acquiring unit is used for acquiring a first buyer type corresponding to the screened first buyer real name information; wherein buyer types include individuals or businesses;
the first matching unit is used for inquiring enterprise information matched with the first personal real name information according to the first personal real name information when the type of the first buyer is a person, judging whether the enterprise information is matched with the first merchant or not, taking the first buyer real name information as information to be generated if the enterprise information is matched with the first merchant, and rejecting the first buyer real name information if the enterprise information is not matched with the first merchant;
the second matching unit is used for judging whether the first enterprise real name information is matched with the first merchant or not when the type of the first buyer is an enterprise, taking the first buyer real name information as information to be generated if the first enterprise real name information is matched with the first merchant, and rejecting the first buyer real name information if the first buyer real name information is not matched;
the generation unit is used for generating shopping data to be pushed according to all information to be generated and historical purchase orders corresponding to the information to be generated.
Further, the second matching unit is configured to determine whether the first real-name information of the first enterprise matches the first merchant, specifically:
acquiring a preset operation range, an enterprise type and a service object of the first merchant;
according to the first enterprise real-name information, sequentially judging whether a first enterprise corresponding to the first enterprise real-name information is in the operation range, judging whether the enterprise type of the first enterprise is the same as that of a first merchant, and judging whether the first enterprise is a superior supplier of the service object;
if the judgment result is yes, determining that the first enterprise real name information is matched with the first merchant;
otherwise, determining that the first real-name information of the enterprise does not match the first merchant.
Further, the shopping data pushing device further comprises: the system comprises a query module, a commodity information acquisition module, a calculation module and a first sending module;
the shopping data comprises a plurality of second buyer real name information;
the query module is used for querying whether a second merchant matched with the second buyer real name information exists in the platform or a third-party shopping platform or not according to the second buyer real name information;
the commodity information acquisition module is used for acquiring the on-sale commodity information of the second merchant on the platform or a third-party shopping platform when the inquiry module determines that the second merchant exists;
the calculation module is used for calculating the commodity similarity between the second merchant and the first merchant according to the on-sale commodity information, and taking the second merchant with the similarity exceeding a second preset threshold value as an infringing merchant;
the first sending module is used for sending the real name information of the second buyer corresponding to the infringing merchant and the information of the commodity sold in the market to the first merchant.
Further, the shopping data pushing device further comprises: a second sending module;
and the second sending module is used for sending the buyer real name information, the on-sale commodity information and the sales record corresponding to the infringing merchant to a third-party notarization institution after the infringing merchant is determined so as to ensure that the third-party notarization institution notarizes the infringing behavior of the infringing merchant.
The shopping data pushing method and device provided by the invention are characterized in that all historical shopping orders of a first merchant are obtained, the buyer real-name information corresponding to the buyer account information is extracted, all the buyer real-name information with the number larger than a first preset threshold value is screened out according to the number of the buyer real-name information, and finally, the shopping data to be pushed is generated according to the screened all the buyer real-name information, and the shopping data is pushed to the first merchant. Compared with the prior art that the buyer real-name information cannot be pushed to the first merchant for privacy, the embodiment of the invention provides an effective data sample for the seller while ensuring the privacy and the security of the user so as to improve the accuracy of data pushing. In addition, the embodiment of the invention also limits that all buyers or users on the platform need to pass real-name authentication, and any user can not inquire the buyer real-name information of other users, thereby further protecting the privacy of the user.
Further, the buyer types are distinguished, if the buyer is the individual buyer, whether the individual buyer has the matched enterprise information is inquired, and whether the individual buyer is matched with the first merchant is judged. If the buyer is an enterprise, directly judging whether the enterprise is matched with the first merchant, and further improving the accuracy of recommendation.
Further, after shopping data is pushed, merchant inquiry can be carried out on the platform or a third-party shopping platform according to the real-name information of the buyer. When a second merchant exists, the similarity of the commodities sold between the second merchant and the first merchant is obtained through calculation, whether the second merchant is an infringing merchant or not can be further judged, the commodity information sold by the second merchant is pushed to the first merchant, a more effective data sample is further provided for the seller, and the accuracy of data pushing is improved.
Further, after the infringing merchant is determined, the buyer real name information, the selling commodity information and the sales record corresponding to the infringing merchant are sent to the third-party notarization institution, so that the third-party notarization institution notarizes the infringing behavior of the infringing merchant, breaks through the data barrier between the transaction platform and the third-party notarization institution, provides data support for subsequent maintenance, and improves the practicability of the invention.
Drawings
FIG. 1 is a schematic flow chart diagram illustrating one embodiment of a shopping data pushing method provided by the present invention;
FIG. 2 is a schematic structural diagram of an embodiment of a shopping data pushing device provided by the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, fig. 1 is a schematic flow chart of an embodiment of a shopping data pushing method provided by the present invention. The shopping data pushing method comprises the steps 101 to 103. As shown in fig. 1, the steps are as follows:
step 101: acquiring all historical shopping orders of a first merchant within a preset time interval, and extracting buyer account information in each historical shopping order; the buyer account information of each buyer passes real-name authentication and corresponds to real-name information of a buyer respectively; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user.
In this embodiment, the historical shopping order refers to a shopping order in which the first merchant is a seller, and the arrangement of the preset time interval can realize long-term (year unit), medium-term (quarter unit) and short-term (month unit) shopping data push, so as to adapt to the requirements of different users.
The pushing method of the embodiment is suitable for an online shopping platform, wherein the buyer account information of each buyer on the shopping platform passes through real-name authentication and respectively corresponds to real-name information of a buyer; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user. The seller inevitably discloses the shop information, the commodity information, the real-name information and the like when selling the commodity, and the platform user inevitably inquires before shopping. In addition, the online shopping platform can also provide the seller with an information disclosure function, so that the seller can choose to disclose or partially disclose related information (except information which must be disclosed).
In this embodiment, the buyer real-name information includes personal real-name information and enterprise real-name information, and the information content may be specifically set according to platform requirements, but mainly includes basic information, for example, the personal real-name information includes: name, age, place of residence, etc., and the enterprise real-name information includes: enterprise name, enterprise type, enterprise attributes, business scope, service object, etc. The information can ensure the authenticity because of real-name authentication, and the authentication mode can be carried out by a platform or an official authentication agency.
Step 102: and counting the occurrence quantity of the real-name information of each buyer according to the extracted account information of each buyer, and screening out all the real-name information of the buyers of which the quantity is greater than a first preset threshold value.
In this embodiment, if the buyer is an infringer, the buyer must purchase the infringer's product several times, so as to copy or duplicate the product. The buyer has the characteristics of more purchasing times, less purchasing quantity and the like, so that the buyer can be preliminarily screened by judging the data, and the accuracy of subsequent judgment is improved. The first preset threshold may be, but is not limited to, adjusted according to the actual situation.
Step 103: generating shopping data to be pushed according to the screened real name information of all buyers, and pushing the shopping data to the first merchant; the shopping data comprises a plurality of buyer real-name information and all historical shopping orders corresponding to each buyer real-name information.
In this embodiment, the shopping data to be pushed is generated according to the screened real name information of all buyers, which specifically includes:
acquiring a first buyer type corresponding to the screened first buyer real name information; wherein buyer types include individuals or businesses; when the type of the first buyer is a person, inquiring enterprise information matched with the first person real name information according to the first person real name information, judging whether the enterprise information is matched with the first merchant or not, if yes, taking the first buyer real name information as information to be generated, and if not, rejecting the first buyer real name information; when the type of the first buyer is an enterprise, judging whether first enterprise real name information is matched with the first merchant, if so, taking the first buyer real name information as information to be generated, and if not, rejecting the first buyer real name information; and generating shopping data to be pushed according to all information to be generated and the historical purchase orders corresponding to the information to be generated.
The buyer types are distinguished, if the buyer is the individual buyer, whether the individual buyer has matched enterprise information is inquired firstly, and then whether the individual buyer is matched with the first merchant is judged. If the buyer is an enterprise, directly judging whether the enterprise is matched with the first merchant, and further improving the accuracy of recommendation.
In this embodiment, determining whether the first real-name information of the enterprise matches the first merchant specifically includes: acquiring a preset operation range, an enterprise type and a service object of the first merchant; according to the first enterprise real-name information, sequentially judging whether a first enterprise corresponding to the first enterprise real-name information is in the operation range, judging whether the enterprise type of the first enterprise is the same as that of a first merchant, and judging whether the first enterprise is a superior supplier of the service object; if the judgment result is yes, determining that the first enterprise real name information is matched with the first merchant; otherwise, determining that the first real-name information of the enterprise does not match with the first merchant.
When the embodiment of the invention is used for enterprise matching, the first merchant can set the operation range, the enterprise type and the service object on the platform, so that whether the first enterprise is matched with the first merchant can be determined by judging whether the first enterprise is in the operation range, whether the enterprise types are the same and whether the first enterprise is a superior supplier of the service object. Because the suspected infringing merchant can also carry out real-name authentication on the platform, the information is input, whether the suspected infringing merchant is matched with the enterprise information or not can be known by comparing the enterprise information, and the first enterprise cannot counterfeit the information after the suspected infringing, so that the authenticity and the accuracy of matching are improved.
In this embodiment, after the shopping data to be pushed is generated, the shopping data is pushed to a first merchant, and compared with the prior art that only account information is given, after the first merchant receives the shopping data, the first merchant can perform infringing merchant evaluation according to buyer real name information and historical shopping orders in the shopping data, evaluate whether there is peer competition, peer infringement or whether enterprises in other fields generate infringement, and the data sample is more real and effective. In addition, the buyer real-name information pushed to the seller only comprises basic information and does not relate to information disclosure in other directions, the privacy of the buyer is protected, and the seller knows the basic information of the buyer and does not infringe the privacy of the buyer, so that the transactions of the two parties are more fair, transparent and real.
As an example of this embodiment, after step 103, the method further includes: the shopping data comprises real name information of a plurality of second buyers; inquiring whether a second merchant matched with the second buyer real name information exists in the platform or a third-party shopping platform or not according to the second buyer real name information; if the second merchant exists, acquiring the information of the on-sale commodities of the second merchant on the platform or a third-party shopping platform; according to the on-sale commodity information, calculating the commodity similarity between the second merchant and the first merchant, and taking the second merchant with the similarity exceeding a second preset threshold value as an infringing merchant; and sending the real name information of the second buyer corresponding to the infringing merchant and the information of the commodity sold in the market to the first merchant.
In this example, after purchasing a commodity, a buyer, if it is an infringing merchant, will inevitably generate infringement, i.e. sell infringed products or copy products, and exclude the offline sales situation, it will inevitably sell products as a seller on this platform or other online shopping platforms. Therefore, in this example, whether there is a second merchant matching with the first merchant is determined by querying the platform or the third party platform, and the matching method is the same as the matching principle of the first enterprise and the first merchant in step 103. If so, whether the second merchant is an infringing merchant or not can be known by comparing the similarity between the commodity on sale and the commodity of the first merchant. The calculation method of the similarity is the prior art, and can be image similarity calculation, character similarity calculation and the like. The second preset threshold is set according to actual conditions. The data pushing method and the data pushing device can further provide more effective data samples for the sellers, and improve the accuracy of data pushing.
As another example of this embodiment, after determining an infringing merchant in the above example, the method further includes: and sending the buyer real name information, the on-sale commodity information and the sales record corresponding to the infringing merchant to a third-party notarization institution so as to notarize the infringing behavior of the infringing merchant by the third-party notarization institution. This example is through surveying as data acquisition, and the data of the relevant of infringement action are sent to third party notarization institution notarization, save first trade company's data acquisition cost, and data acquisition mode is more scientific moreover. In addition, the technical scheme of the example breaks through the data barrier between the transaction platform and the third-party notarization institution, provides data support for subsequent right maintenance, and improves the practicability of the invention.
Accordingly, referring to fig. 2, fig. 2 is a schematic structural diagram of an embodiment of a shopping data pushing device according to an embodiment of the present invention. As shown in fig. 2, the system includes: an extraction module 201, a screening module 202 and a push module 203.
The extracting module 201 is configured to obtain all historical shopping orders of a first merchant within a preset time interval, and extract buyer account information in each historical shopping order; the buyer account information of each buyer passes real-name authentication and corresponds to real-name information of a buyer respectively; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user;
the screening module 202 is configured to count the occurrence amount of each buyer's real name information according to the extracted buyer's account information, and screen out all buyer's real name information whose amount is greater than a first preset threshold;
the pushing module 203 is configured to generate shopping data to be pushed according to the screened real name information of all buyers, and push the shopping data to the first merchant; the shopping data comprises a plurality of buyer real-name information and all historical shopping orders corresponding to each buyer real-name information.
In this embodiment, the pushing module 203 includes: the device comprises an acquisition unit, a first matching unit, a second matching unit, a third matching unit and a generation unit.
The acquiring unit is used for acquiring a first buyer type corresponding to the screened first buyer real name information; wherein buyer types include individuals or businesses;
the first matching unit is used for inquiring enterprise information matched with the first personal real name information according to the first personal real name information when the type of the first buyer is a person, judging whether the enterprise information is matched with the first merchant or not, taking the first buyer real name information as information to be generated if the enterprise information is matched with the first merchant, and rejecting the first buyer real name information if the enterprise information is not matched with the first merchant;
the second matching unit is used for judging whether the first enterprise real name information is matched with the first merchant or not when the type of the first buyer is an enterprise, taking the first buyer real name information as information to be generated if the first enterprise real name information is matched with the first merchant, and rejecting the first buyer real name information if the first buyer real name information is not matched;
the generation unit is used for generating shopping data to be pushed according to all information to be generated and historical purchase orders corresponding to the information to be generated.
In this embodiment, the second matching unit is configured to determine whether the first real-name information of the enterprise matches the first merchant, specifically: acquiring a preset operation range, an enterprise type and a service object of the first merchant; according to the first enterprise real-name information, sequentially judging whether a first enterprise corresponding to the first enterprise real-name information is in the operation range, judging whether the enterprise type of the first enterprise is the same as that of a first merchant, and judging whether the first enterprise is a superior supplier of the service object; if the judgment result is yes, determining that the first enterprise real name information is matched with the first merchant; otherwise, determining that the first real-name information of the enterprise does not match the first merchant.
As an example of this embodiment, the shopping data pushing device further includes: the system comprises a query module, a commodity information acquisition module, a calculation module and a first sending module. The shopping data comprises a plurality of second buyer real name information.
The query module is used for querying whether a second merchant matched with the second buyer real name information exists in the platform or a third-party shopping platform or not according to the second buyer real name information;
the commodity information acquisition module is used for acquiring the information of the commodities sold by the second merchant on the platform or the third-party shopping platform when the inquiry module determines that the commodities exist;
the calculation module is used for calculating the commodity similarity between the second merchant and the first merchant according to the on-sale commodity information, and taking the second merchant with the similarity exceeding a second preset threshold value as an infringing merchant;
the first sending module is used for sending the real name information of the second buyer corresponding to the infringing merchant and the information of the commodity sold in the market to the first merchant.
As another example of this embodiment, the shopping data pushing apparatus in the above example further includes: and a second sending module. And the second sending module is used for sending the buyer real name information, the on-sale commodity information and the sales record corresponding to the infringing merchant to a third-party notarization institution after the infringing merchant is determined so as to ensure that the third-party notarization institution notarizes the infringing behavior of the infringing merchant.
The detailed step flow and working principle of the present device can be, but are not limited to, the above description of the push method.
The shopping data pushing method and device provided by the invention are characterized in that all historical shopping orders of a first merchant are obtained, the buyer real-name information corresponding to the buyer account information is extracted, all the buyer real-name information with the number larger than a first preset threshold value is screened out according to the number of the buyer real-name information, and finally, the shopping data to be pushed is generated according to the screened all the buyer real-name information, and the shopping data is pushed to the first merchant. Compared with the prior art that the buyer real-name information cannot be pushed to the first merchant for privacy, the embodiment of the invention provides an effective data sample for the seller while ensuring the privacy and the security of the user so as to improve the accuracy of data pushing. In addition, the embodiment of the invention also limits that all buyers or users on the platform need to pass real-name authentication, and any user can not inquire the buyer real-name information of other users, thereby further protecting the privacy of the user.
Further, the buyer types are distinguished, if the buyer is the individual buyer, whether the individual buyer has the matched enterprise information is inquired, and whether the individual buyer is matched with the first merchant is judged. If the buyer is an enterprise, directly judging whether the enterprise is matched with the first merchant, and further improving the accuracy of recommendation.
Furthermore, after the shopping data is pushed, merchant inquiry can be carried out on the platform or a third-party shopping platform according to the real name information of the buyer. When a second merchant exists, the similarity of the commodities sold between the second merchant and the first merchant is obtained through calculation, whether the second merchant is an infringing merchant or not can be further judged, the commodity information sold by the second merchant is pushed to the first merchant, a more effective data sample is further provided for the seller, and the accuracy of data pushing is improved.
Further, after the infringing merchant is determined, the buyer real name information, the selling commodity information and the sales record corresponding to the infringing merchant are sent to the third-party notarization institution, so that the third-party notarization institution notarizes the infringing behavior of the infringing merchant, breaks through the data barrier between the transaction platform and the third-party notarization institution, provides data support for subsequent maintenance, and improves the practicability of the invention.
It should be noted that the above-described device embodiments are merely illustrative, where the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on multiple network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. In addition, in the drawings of the embodiment of the apparatus provided by the present invention, the connection relationship between the modules indicates that there is a communication connection therebetween, and may be specifically implemented as one or more communication buses or signal lines. One of ordinary skill in the art can understand and implement it without inventive effort.
While the foregoing is directed to the preferred embodiment of the present invention, it will be understood by those skilled in the art that various changes and modifications may be made without departing from the spirit and scope of the invention.
Claims (10)
1. A shopping data pushing method is characterized by comprising the following steps:
acquiring all historical shopping orders of a first merchant within a preset time interval, and extracting buyer account information in each historical shopping order; the buyer account information of each buyer passes real-name authentication and corresponds to real-name information of a buyer respectively; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user;
counting the occurrence quantity of the real-name information of each buyer according to the extracted account information of each buyer, and screening out all the real-name information of the buyers of which the quantity is greater than a first preset threshold value;
generating shopping data to be pushed according to the screened real name information of all buyers, and pushing the shopping data to the first merchant; the shopping data comprises a plurality of buyer real-name information and all historical shopping orders corresponding to each buyer real-name information.
2. The shopping data pushing method according to claim 1, wherein the shopping data to be pushed is generated according to the screened real name information of all buyers, and specifically comprises:
acquiring a first buyer type corresponding to the screened first buyer real name information; wherein buyer types include individuals or businesses;
when the type of the first buyer is a person, inquiring enterprise information matched with the first person real name information according to the first person real name information, judging whether the enterprise information is matched with the first merchant or not, if yes, taking the first buyer real name information as information to be generated, and if not, rejecting the first buyer real name information;
when the type of the first buyer is an enterprise, judging whether first enterprise real name information is matched with the first merchant, if so, taking the first buyer real name information as information to be generated, and if not, rejecting the first buyer real name information;
and generating shopping data to be pushed according to all information to be generated and the historical purchase orders corresponding to the information to be generated.
3. The shopping data pushing method according to claim 2, wherein the determining whether the first business real name information matches the first merchant specifically comprises:
acquiring a preset operation range, an enterprise type and a service object of the first merchant;
according to the first enterprise real-name information, sequentially judging whether a first enterprise corresponding to the first enterprise real-name information is in the operation range, judging whether the enterprise type of the first enterprise is the same as that of a first merchant, and judging whether the first enterprise is a superior supplier of the service object;
if the judgment result is yes, determining that the first enterprise real name information is matched with the first merchant;
otherwise, determining that the first real-name information of the enterprise does not match the first merchant.
4. The shopping data pushing method according to any one of claims 1 to 3, further comprising, after said pushing the shopping data to the first merchant:
the shopping data comprises real name information of a plurality of second buyers;
inquiring whether a second merchant matched with the second buyer real name information exists in the platform or a third-party shopping platform or not according to the second buyer real name information;
if the second merchant exists, acquiring the information of the on-sale commodities of the second merchant on the platform or a third-party shopping platform;
according to the on-sale commodity information, calculating commodity similarity between the second merchant and the first merchant, and taking the second merchant with the similarity exceeding a second preset threshold value as an infringing merchant;
and sending the real name information of the second buyer corresponding to the infringing merchant and the information of the commodity sold in the market to the first merchant.
5. The shopping data pushing method of claim 4, further comprising, after determining an infringing merchant:
and sending the buyer real name information, the on-sale commodity information and the sales record corresponding to the infringing merchant to a third-party notarization institution so as to notarize the infringing behavior of the infringing merchant by the third-party notarization institution.
6. A shopping data pushing device, comprising: the device comprises an extraction module, a screening module and a pushing module;
the extraction module is used for acquiring all historical shopping orders of a first merchant within a preset time interval and extracting buyer account information in each historical shopping order; the buyer account information of each buyer passes real-name authentication and corresponds to real-name information of a buyer respectively; the buyer real name information comprises personal real name information and enterprise real name information; any user cannot inquire the buyer real name information of other users except the user;
the screening module is used for counting the occurrence quantity of the real-name information of each buyer according to the extracted account information of each buyer and screening out all the real-name information of the buyers of which the quantity is greater than a first preset threshold value;
the pushing module is used for generating shopping data to be pushed according to the screened real name information of all buyers and pushing the shopping data to the first merchant; the shopping data comprises a plurality of buyer real-name information and all historical shopping orders corresponding to each buyer real-name information.
7. The shopping data pushing device of claim 6, wherein the pushing module comprises: the device comprises an acquisition unit, a first matching unit, a second matching unit, a third matching unit and a generation unit;
the acquiring unit is used for acquiring a first buyer type corresponding to the screened first buyer real name information; wherein buyer types include individuals or businesses;
the first matching unit is used for inquiring enterprise information matched with the first personal real name information according to the first personal real name information when the type of the first buyer is a person, judging whether the enterprise information is matched with the first merchant or not, taking the first buyer real name information as information to be generated if the enterprise information is matched with the first merchant, and rejecting the first buyer real name information if the enterprise information is not matched with the first merchant;
the second matching unit is used for judging whether the first enterprise real name information is matched with the first merchant or not when the type of the first buyer is an enterprise, taking the first buyer real name information as information to be generated if the first enterprise real name information is matched with the first merchant, and rejecting the first buyer real name information if the first buyer real name information is not matched;
the generation unit is used for generating shopping data to be pushed according to all information to be generated and historical purchase orders corresponding to the information to be generated.
8. The shopping data pushing device as claimed in claim 7, wherein the second matching unit is configured to determine whether the first real-name information of the first business matches the first merchant, specifically:
acquiring a preset operation range, an enterprise type and a service object of the first merchant;
according to the first enterprise real-name information, sequentially judging whether a first enterprise corresponding to the first enterprise real-name information is in the operation range, judging whether the enterprise type of the first enterprise is the same as that of a first merchant, and judging whether the first enterprise is a superior supplier of the service object;
if the judgment result is yes, determining that the first enterprise real name information is matched with the first merchant;
otherwise, determining that the first real-name information of the enterprise does not match the first merchant.
9. The shopping data pushing apparatus according to any one of claims 6 to 8, further comprising: the system comprises a query module, a commodity information acquisition module, a calculation module and a first sending module;
the shopping data comprises a plurality of second buyer real name information;
the inquiry module is used for inquiring whether a second merchant matched with the second buyer real name information exists in the platform or a third-party shopping platform or not according to the second buyer real name information;
the commodity information acquisition module is used for acquiring the information of the commodities sold by the second merchant on the platform or the third-party shopping platform when the inquiry module determines that the commodities exist;
the calculation module is used for calculating the commodity similarity between the second merchant and the first merchant according to the on-sale commodity information, and taking the second merchant with the similarity exceeding a second preset threshold value as an infringing merchant;
the first sending module is used for sending the real name information of the second buyer corresponding to the infringing merchant and the information of the commodity sold in the market to the first merchant.
10. The shopping data pushing apparatus of claim 9, further comprising: a second sending module;
and the second sending module is used for sending the buyer real name information, the on-sale commodity information and the sales record corresponding to the infringing merchant to a third-party notarization institution after the infringing merchant is determined so as to ensure that the third-party notarization institution notarizes the infringing behavior of the infringing merchant.
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