CN114401435A - Short video generation method and device, electronic equipment and readable storage medium - Google Patents
Short video generation method and device, electronic equipment and readable storage medium Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
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- H—ELECTRICITY
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- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations
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- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/8166—Monomedia components thereof involving executable data, e.g. software
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Abstract
The embodiment of the specification provides a short video generation method and device, electronic equipment and a readable storage medium. The method comprises the following steps: acquiring special effect configuration parameters input in a short video publishing page; the special effect configuration parameters comprise a target function control and a special effect type parameter; generating a corresponding guide special effect for the target function control according to the special effect type parameter; synthesizing short video data and the target function control to obtain a short video, so that the target function control guides a short video viewer to execute a setting operation through a guide special effect; and issuing the short video.
Description
Technical Field
The embodiment of the specification relates to the technical field of video processing, and more particularly, to a method and an apparatus for generating a short video, an electronic device and a readable storage medium.
Background
Short video refers to high-frequency pushed video content played on various new media platforms, suitable for viewing in mobile and short-time leisure states, varying from a few seconds to a few minutes. The contents integrate the topics of skill sharing, humorous work, fashion trend, social hotspots, street interviews, public education, advertising creativity, business customization and the like. Because the content is short, the content can be individually sliced or can be a series of columns.
At present, producers of short videos want to shoot better short videos only through elaborated short video contents through the purposes of adding fans to the short videos, praise, forward, comment and the like, so as to complete target conversion.
Therefore, the short video producer has a single growth path at present, and how to guide the short video producer to improve the target conversion becomes a problem to be solved urgently.
Disclosure of Invention
The embodiment of the specification provides a method for generating a short video, so as to guide a producer of the short video to set a specific guide behavior when the short video is produced, so as to guide a viewer to make the specific behavior, and thus the target conversion of the producer of the short video is improved.
According to a first aspect of the present specification, there is provided a method of generating a short video, including:
acquiring special effect configuration parameters input in a short video publishing page; the special effect configuration parameters comprise a target function control and a special effect type parameter;
generating a corresponding guide special effect for the target function control according to the special effect type parameter;
synthesizing short video data and the target function control to obtain a short video, so that the target function control guides a short video viewer to execute a setting operation through a guide special effect;
and issuing the short video.
Optionally, after the short video is published, the method further includes:
counting the playing times of the short video;
and under the condition that the playing times of the short video are larger than a preset threshold value, canceling the guide special effect of the target function control.
Optionally, after the short video is published, the method further includes:
acquiring the click times of the short video viewer on the target function control;
and obtaining the target conversion rate of the short video according to the click times.
Optionally, the target functionality control comprises at least one of: clicking a control, paying attention to the control, and forwarding the control.
Optionally, the special effect type parameter comprises at least one of the following parameters: the special effect of flash, the special effect of arrow and the special effect of background color are highlighted.
According to a second aspect of the present specification, there is provided an apparatus for generating a short video, comprising:
the acquisition module is used for acquiring special effect configuration parameters input on the short video publishing page; the special effect configuration parameters comprise a target function control and a special effect type parameter;
the generating module is used for generating a corresponding guide special effect for the target function control according to the special effect type parameter;
the synthesis module is used for synthesizing the short video data and the target function control to obtain a short video so that the target function control guides a short video viewer to execute a setting operation through a guide special effect;
and the publishing module is used for publishing the short video.
Optionally, the apparatus further comprises:
the counting module is used for counting the playing times of the short video;
and the processing module is used for canceling the guide special effect of the target function control under the condition that the playing times of the short video is greater than a preset threshold value.
Optionally, the obtaining module is further configured to:
acquiring the click times of the short video viewer on the target function control;
and obtaining the target conversion rate of the short video according to the click times.
According to a third aspect of the present specification, there is also provided an electronic apparatus, including:
the generation apparatus of short video according to any one of the second aspects of the present specification; or,
a processor and a memory for storing instructions for controlling the processor to perform a method according to any one of the first aspects of the present description.
According to a fourth aspect of the present description, there is also provided a computer-readable storage medium storing executable instructions that, when executed by a processor, perform the method of any one of the first aspects of the present description.
In one embodiment, special effect configuration parameters input in a short video publishing page are obtained; the special effect configuration parameters comprise a target function control and a special effect type parameter; generating a corresponding guide special effect for the target function control according to the special effect type parameter; synthesizing short video data and the target function control to obtain a short video, so that the target function control guides a short video viewer to execute a setting operation through a guide special effect; and issuing the short video. In the embodiment of the description, when the short video is generated, the corresponding guide special effect is generated for the target function control, so that the target function control can generate the corresponding guide special effect while the short video is played, and a viewer is guided to make a specific behavior, thereby improving the target conversion of a producer of the short video.
Other features of the present invention and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description, serve to explain the principles of the invention.
Fig. 1 is a schematic diagram showing a component configuration of an electronic device that can be used to implement the short video generation method of an embodiment;
fig. 2 is a flowchart illustrating a method for generating a short video according to an embodiment of the present disclosure;
FIG. 3 is a functional block diagram of a short video generation apparatus that may be used with embodiments of the present description;
FIG. 4 is a functional block diagram of an electronic device that may be used to implement embodiments of the present description.
Detailed Description
Various exemplary embodiments of the present invention will now be described in detail with reference to the accompanying drawings. It should be noted that: the relative arrangement of the components and steps, the numerical expressions and numerical values set forth in these embodiments do not limit the scope of the present invention unless specifically stated otherwise.
The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the invention, its application, or uses.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
< hardware configuration >
At present, short videos released by short video producers on each short video platform are mainly watched by video contents to attract users to watch, and then are converted into various behaviors such as praise, attention, forwarding and the like through watching of the users, that is, the short videos are only shot in the growth path of the short video producer, and for some short video producers, the growth of the short video producers can be greatly limited.
Therefore, the embodiments of the present disclosure provide a method for generating a short video, which can guide the behavior of a viewer when the short video is played, so as to improve the target conversion rate of a short video producer. The embodiments of the present specification may be implemented by an electronic device, and fig. 1 is a schematic diagram illustrating a configuration of an electronic device that can be used to implement the short video generation method according to an embodiment.
As shown in fig. 1, the electronic device 1000 of the present embodiment may include a processor 1100, a memory 1200, an interface device 1300, a communication device 1400, a display device 1500, an input device 1600, a speaker 1700, a microphone 1800, and the like.
Processor 1100 is configured to execute program instructions, which may be in the instruction set of architectures such as x86, Arm, RISC, MIPS, SSE, and the like. The memory 1200 includes, for example, a ROM (read only memory), a RAM (random access memory), a nonvolatile memory such as a hard disk, and the like. The interface device 1300 includes, for example, a USB interface, a headphone interface, and the like. Communication device 1400 is capable of wired or wireless communication, for example. The display device 1500 is, for example, a liquid crystal display panel, a touch panel, or the like. The input device 1600 may include, for example, a touch screen, a keyboard, and the like. The speaker 1700 is used to output voice information. The microphone 1800 is used to collect voice information.
The electronic device 1000 may be any device such as a smart phone, a laptop, a desktop computer, and a tablet computer.
In this embodiment, the memory 1200 of the electronic device 1000 is configured to store instructions for controlling the processor 1100 to operate so as to support implementation of the short video generation method according to any embodiment of the present specification. The skilled person can design the instructions according to the solution disclosed in the present specification. How the instructions control the operation of the processor is well known in the art and will not be described in detail herein.
It should be understood by those skilled in the art that although a plurality of devices of the electronic apparatus 1000 are illustrated in fig. 1, the electronic apparatus 1000 of the embodiments of the present specification may refer to only some of the devices, for example, the processor 1100, the memory 1200, the display device 1500, the input device 1600, and the like.
The electronic device 1000 shown in fig. 1 is merely illustrative and is in no way intended to limit the description, its applications, or uses.
< method examples >
Fig. 2 is a flowchart illustrating a method for generating a short video according to an embodiment of the present disclosure, which may be implemented by an electronic device, such as the electronic device 1000 shown in fig. 1.
As shown in fig. 2, the method for generating a short video according to this embodiment may include steps 2100 to 2400 as follows:
Specifically, an input menu of special effect configuration parameters can be set on the short video publishing page, and a short video producer can select to input a target function control and a special effect type which are required to realize a special effect in the input menu after making the content of the short video and entering the short video publishing page.
In practical application, a user may directly input the name of the target function control in the input menu, or may select the target function control in the pull-down menu. Similarly, the user may also directly input the special effect type parameter in the input menu, or may also select the special effect type in the pull-down menu, and the electronic device 1000 determines the special effect type parameter according to the selection of the user.
Wherein the target functionality control comprises at least one of: clicking a control, paying attention to the control, and forwarding the control. The special effect type parameter comprises at least one of the following parameters: the special effect of flash, the special effect of arrow and the special effect of background color are highlighted. It can be understood that the target function control and the special effect type parameter may be set according to actual requirements, which is not specifically limited in this embodiment.
For example, the short video producer wants to increase the number of people paying attention to the short video producer, at this time, when the short video producer enters the short video publishing page, the short video producer may input a control name "pay attention" in the input menu and input a special effect type "flash", and the electronic device 1000 may obtain that the target function control is the "pay attention control" and obtain that the special effect type parameter is the "flash special effect" according to the input of the short video producer.
For example, a short video producer wants to increase the forwarding rate, and at this time, when the short video producer enters the short video publishing page, the short video producer may select "forward" in the pull-down menu of the input menu and select "special effect highlighted with background color", and then the electronic device 1000 may obtain that the target function control is "forward control" and obtain that the special type parameter is "special effect highlighted with background color" according to the selection of the short video producer.
In this step, the electronic device 1000 may set the target function control according to the special effect type parameter obtained in step 2100, so that the target function control can generate a corresponding guide special effect in the playing process of the short video.
In one possible implementation, the electronic device 1000 may receive an input of a "generate special effect" button in a short video release page from a short video producer, and trigger an operation of generating a corresponding guidance special effect for the target function control in response to the input.
Illustratively, when the target function control is a "like control", and the special effect type parameter is a "flashing special effect", the electronic device 1000 sets a guiding special effect corresponding to the like control to be a flashing special effect, so that in the process of playing the short video, a like button corresponding to the like control displayed on the screen continuously flashes to attract the attention of a short video viewer, and thus the short video viewer is guided to click the like button to like the short video.
Illustratively, when the special effect type parameter includes that the target function control is a "focus control", and the special effect type parameter is a "flicker special effect" and a "background color highlight special effect", the electronic device 1000 sets the guide special effect corresponding to the focus control as the flicker special effect and the background color highlight special effect. In this way, during the short video playing process, the focus button corresponding to the focus control displayed on the screen continuously flickers with a background color different from that of the short video to attract the attention of the short video viewer, and thus the short video viewer is guided to click the focus button to pay attention to the short video producer.
Specifically, after the electronic device 1000 sets the corresponding guidance special effect for the target function control, short video data and the target function control are synthesized to generate the short video.
In this step, the electronic device 1000 may receive an input of a "publish" button in a short video publication page from a short video producer, and trigger an operation of synthesizing short video data and the target function control in response to the input.
The setting operation may be a click input of the target function control by the user, or a voice instruction input by the user, or a specific gesture input by the user, and may specifically be determined according to an actual use requirement, which is not limited in this embodiment.
Illustratively, the specific gesture may be any one of a single-click gesture, a sliding gesture, a dragging gesture, a pressure recognition gesture, a long-press gesture, a double-press gesture, and a double-click gesture; the click input may be a single click input, a double click input, or any number of click inputs, and may also be a long-press input or a short-press input.
And 2400, issuing the short video.
In one possible implementation, the short video producer may also associate the number of times the guide special effect of the target functionality control occurs with the number of times the short video is played. Specifically, the short video producer may set the occurrence number of the guidance special effect of the target function control on the short video publishing page.
After the short video is released, the electronic device 1000 may count the playing times of the short video; and under the condition that the playing times of the short video are larger than a preset threshold value, canceling the guide special effect of the target function control. The preset threshold is the occurrence frequency of the guide special effect of the target function control set by the short video producer.
Optionally, the timing of the occurrence of the special effect guided by the target function control may be when the short video starts playing, or may be when the short video ends playing, or may also be the last several seconds of the short video playing, which is not specifically limited in this embodiment.
Illustratively, the number of times of occurrence of the guidance special effect of the target function control set by the short video producer is 100, after the short video is published, each time the short video is played, the electronic device 1000 adds one to the number of times of playing the short video, and determines whether the number of times of playing the short video is greater than 100, if not greater than 100, the target function control is still enabled to generate the corresponding guidance special effect when the short video is played this time, and if greater than 100, the guidance special effect of the target function control is cancelled when the short video is played this time.
In one embodiment, after publishing the short video, the electronic device 1000 may also calculate a target conversion rate for the short video using the guide special effect. Specifically, the electronic device 1000 may obtain the number of clicks of the short video viewer on the target function control; and obtaining the target conversion rate of the short video according to the click times.
For example, the electronic device 1000 may calculate a ratio of the number of clicks of the target function control to the number of occurrences of the guide special effect of the target function control set by the short video producer as the target conversion rate of the short video. Or, the electronic device 1000 may also calculate a ratio of the number of clicks of the target function control to the number of plays of the short video, as the target conversion rate of the short video.
In the above, the method for generating a short video according to the embodiment of the present disclosure has been described with reference to the accompanying drawings, in the embodiment, a special effect configuration parameter input on a short video publishing page is obtained; the special effect configuration parameters comprise a target function control and a special effect type parameter; generating a corresponding guide special effect for the target function control according to the special effect type parameter; synthesizing short video data and the target function control to obtain a short video, so that the target function control guides a short video viewer to execute a setting operation through a guide special effect; and issuing the short video. In the embodiment of the description, when the short video is generated, the corresponding guide special effect is generated for the target function control, so that the target function control can generate the corresponding guide special effect while the short video is played, and a viewer is guided to make a specific behavior, thereby improving the target conversion of a producer of the short video.
< apparatus embodiment >
In the present embodiment, there is also provided a short video generation apparatus, which may be provided in the electronic device 1000 shown in fig. 1, for example.
As shown in fig. 3, the short video generation apparatus 3000 includes: an acquisition module 3100, a generation module 3200, a composition module 3300, and a publication module 3400.
The acquisition module 3100 is configured to acquire special effect configuration parameters input on a short video publishing page; the special effect configuration parameters comprise a target function control and a special effect type parameter;
a generating module 3200, configured to generate a corresponding guiding special effect for the target function control according to the special effect type parameter;
a synthesizing module 3300, configured to synthesize short video data and the target function control to obtain a short video, so that the target function control guides a short video viewer to perform a setting operation by guiding a special effect;
and the publishing module 3400 is used for publishing the short video.
Optionally, the target functionality control comprises at least one of: clicking a control, paying attention to the control, and forwarding the control. The special effect type parameter comprises at least one of the following parameters: the special effect of flash, the special effect of arrow and the special effect of background color are highlighted.
In one embodiment, the generating device 3000 of the short video may further include: the counting module is used for counting the playing times of the short video; and the processing module is used for canceling the guide special effect of the target function control under the condition that the playing times of the short video is greater than a preset threshold value.
In one embodiment, the acquisition module 3100 may be further configured to: acquiring the click times of the short video viewer on the target function control; and obtaining the target conversion rate of the short video according to the click times.
The apparatus for generating a short video in this embodiment may be configured to execute the technical solution of the foregoing method embodiment, and the implementation principle and the technical effect are similar, which are not described herein again.
< apparatus embodiment >
In this embodiment, there is also provided an electronic device including the generation apparatus 3000 of a short video described in the apparatus embodiment of this specification; alternatively, the electronic device is the electronic device 4000 shown in fig. 4, and includes:
a memory 4100 for storing executable commands.
Processor 4200 is configured to perform methods described in any of the method embodiments herein under the control of executable commands stored in memory 4100.
The implementation subject of the embodiment of the method executed in the electronic device may be a server or an electronic device.
< computer-readable storage Medium embodiment >
The present embodiments provide a computer-readable storage medium having stored therein an executable command that, when executed by a processor, performs a method described in any of the method embodiments of the present specification.
The present invention may be a system, method and/or computer program product. The computer program product may include a computer-readable storage medium having computer-readable program instructions embodied therewith for causing a processor to implement various aspects of the present invention.
The computer readable storage medium may be a tangible device that can hold and store the instructions for use by the instruction execution device. The computer readable storage medium may be, for example, but not limited to, an electronic memory device, a magnetic memory device, an optical memory device, an electromagnetic memory device, a semiconductor memory device, or any suitable combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a Static Random Access Memory (SRAM), a portable compact disc read-only memory (CD-ROM), a Digital Versatile Disc (DVD), a memory stick, a floppy disk, a mechanical coding device, such as punch cards or in-groove projection structures having instructions stored thereon, and any suitable combination of the foregoing. Computer-readable storage media as used herein is not to be construed as transitory signals per se, such as radio waves or other freely propagating electromagnetic waves, electromagnetic waves propagating through a waveguide or other transmission medium (e.g., optical pulses through a fiber optic cable), or electrical signals transmitted through electrical wires.
The computer-readable program instructions described herein may be downloaded from a computer-readable storage medium to a respective computing/processing device, or to an external computer or external storage device via a network, such as the internet, a local area network, a wide area network, and/or a wireless network. The network may include copper transmission cables, fiber optic transmission, wireless transmission, routers, firewalls, switches, gateway computers and/or edge servers. The network adapter card or network interface in each computing/processing device receives computer-readable program instructions from the network and forwards the computer-readable program instructions for storage in a computer-readable storage medium in the respective computing/processing device.
The computer program instructions for carrying out operations of the present invention may be assembler instructions, Instruction Set Architecture (ISA) instructions, machine-related instructions, microcode, firmware instructions, state setting data, or source or object code written in any combination of one or more programming languages, including an object oriented programming language such as Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The computer-readable program instructions may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider). In some embodiments, aspects of the present invention are implemented by personalizing an electronic circuit, such as a programmable logic circuit, a Field Programmable Gate Array (FPGA), or a Programmable Logic Array (PLA), with state information of computer-readable program instructions, which can execute the computer-readable program instructions.
Aspects of the present invention are described herein with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to embodiments of the invention. It will be understood that each block of the flowchart illustrations and/or block diagrams, and combinations of blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer-readable program instructions.
These computer-readable program instructions may be provided to a processor of a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions/acts specified in the flowchart and/or block diagram block or blocks. These computer-readable program instructions may also be stored in a computer-readable storage medium that can direct a computer, programmable data processing apparatus, and/or other devices to function in a particular manner, such that the computer-readable medium storing the instructions comprises an article of manufacture including instructions which implement the function/act specified in the flowchart and/or block diagram block or blocks.
The computer readable program instructions may also be loaded onto a computer, other programmable data processing apparatus, or other devices to cause a series of operational steps to be performed on the computer, other programmable apparatus or other devices to produce a computer implemented process such that the instructions which execute on the computer, other programmable apparatus or other devices implement the functions/acts specified in the flowchart and/or block diagram block or blocks.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of instructions, which comprises one or more executable instructions for implementing the specified logical function(s). In some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions. It is well known to those skilled in the art that implementation by hardware, by software, and by a combination of software and hardware are equivalent.
Having described embodiments of the present invention, the foregoing description is intended to be exemplary, not exhaustive, and not limited to the embodiments disclosed. Many modifications and variations will be apparent to those of ordinary skill in the art without departing from the scope and spirit of the described embodiments. The terminology used herein is chosen in order to best explain the principles of the embodiments, the practical application, or improvements made to the technology in the marketplace, or to enable others of ordinary skill in the art to understand the embodiments disclosed herein. The scope of the invention is defined by the appended claims.
Claims (10)
1. A method for generating a short video, comprising:
acquiring special effect configuration parameters input in a short video publishing page; the special effect configuration parameters comprise a target function control and a special effect type parameter;
generating a corresponding guide special effect for the target function control according to the special effect type parameter;
synthesizing short video data and the target function control to obtain a short video, so that the target function control guides a short video viewer to execute a setting operation through a guide special effect;
and issuing the short video.
2. The method of claim 1, wherein after the publishing the short video, the method further comprises:
counting the playing times of the short video;
and under the condition that the playing times of the short video are larger than a preset threshold value, canceling the guide special effect of the target function control.
3. The method of claim 1, wherein after the publishing the short video, the method further comprises:
acquiring the click times of the short video viewer on the target function control;
and obtaining the target conversion rate of the short video according to the click times.
4. The method of claim 1, wherein the target functionality control comprises at least one of: clicking a control, paying attention to the control, and forwarding the control.
5. The method of claim 1, wherein the special effect type parameter comprises at least one of: the special effect of flash, the special effect of arrow and the special effect of background color are highlighted.
6. An apparatus for generating a short video, comprising:
the acquisition module is used for acquiring special effect configuration parameters input on the short video publishing page; the special effect configuration parameters comprise a target function control and a special effect type parameter;
the generating module is used for generating a corresponding guide special effect for the target function control according to the special effect type parameter;
the synthesis module is used for synthesizing the short video data and the target function control to obtain a short video so that the target function control guides a short video viewer to execute a setting operation through a guide special effect;
and the publishing module is used for publishing the short video.
7. The apparatus of claim 6, further comprising:
the counting module is used for counting the playing times of the short video;
and the processing module is used for canceling the guide special effect of the target function control under the condition that the playing times of the short video is greater than a preset threshold value.
8. The apparatus of claim 6, wherein the obtaining module is further configured to:
acquiring the click times of the short video viewer on the target function control;
and obtaining the target conversion rate of the short video according to the click times.
9. An electronic device, comprising:
the generation device of short video according to any one of claims 6 to 8; or,
a processor and a memory for storing instructions for controlling the processor to perform the method of any of claims 1 to 5.
10. A computer readable storage medium storing executable instructions that, when executed by a processor, perform the method of any one of claims 1 to 5.
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