CN114385955A - Data point burying method and device, electronic equipment and storage medium - Google Patents
Data point burying method and device, electronic equipment and storage medium Download PDFInfo
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- G06F16/90—Details of database functions independent of the retrieved data types
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- G06F11/0706—Error or fault processing not based on redundancy, i.e. by taking additional measures to deal with the error or fault not making use of redundancy in operation, in hardware, or in data representation the processing taking place on a specific hardware platform or in a specific software environment
- G06F11/0709—Error or fault processing not based on redundancy, i.e. by taking additional measures to deal with the error or fault not making use of redundancy in operation, in hardware, or in data representation the processing taking place on a specific hardware platform or in a specific software environment in a distributed system consisting of a plurality of standalone computer nodes, e.g. clusters, client-server systems
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F11/00—Error detection; Error correction; Monitoring
- G06F11/07—Responding to the occurrence of a fault, e.g. fault tolerance
- G06F11/0703—Error or fault processing not based on redundancy, i.e. by taking additional measures to deal with the error or fault not making use of redundancy in operation, in hardware, or in data representation
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Abstract
The embodiment of the invention discloses a data point burying method and device, electronic equipment and a storage medium. The data point burying method specifically comprises the following steps: responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface; determining an object to be embedded according to the data embedding point configuration information; generating buried point attribute data of the object to be buried according to the data buried point configuration information; and performing data embedding on the object to be embedded according to the embedded point attribute data. The technical scheme of the embodiment of the invention realizes the automatic configuration of the data buried points and improves the high efficiency, the flexibility and the maintainability of the data buried point processing.
Description
Technical Field
The embodiment of the invention relates to the technical field of computers, in particular to a data point burying method and device, electronic equipment and a storage medium.
Background
Data burial, i.e. event tracing, is mainly related to the technology and implementation process for capturing, processing and transmitting specific user behaviors or events. That is, the data embedding point is to capture and analyze the user behavior, so that the usage of the embedding point object can be mastered by analyzing a large amount of behavior data obtained by analyzing, so as to improve the embedding point object more quickly and accurately. The buried object may be an object that needs to analyze user behavior, such as an APP (Application) or a H5(Hyper Text Markup Language 5) page.
The existing data embedding processing is usually realized by writing fixed specific codes in events such as page jump or control click and the like by developers when embedding objects are developed, so that the collection of user behavior data is realized.
However, when the number of pages of the embedded point object is large, the processing operation of the data embedded point is many, and the specific code needs to be fixed correspondingly, so that the whole data embedded point processing process is heavy and chaotic. When there is a new increase or change requirement of data buried points, development and testing personnel are invested, the whole process is long in time consumption, and the business requirements and operation and use cannot be met. In addition, when the embedded object is maintained later after being developed, if the codes and release versions of the embedded object are not changed, the replacement of the data embedded points cannot be realized, operators cannot effectively know the service conditions of the service function blocks of the embedded object, the faster and more accurate positioning of the embedded object cannot be achieved, and the advantages and the disadvantages of the service function blocks cannot be avoided. Therefore, the existing data embedding method has low data embedding processing efficiency, is relatively rigid, is not flexible and is not easy to maintain.
Disclosure of Invention
The embodiment of the invention provides a data point burying method, a data point burying device, electronic equipment and a storage medium, which are used for realizing automatic configuration of data point burying and improving the high efficiency, flexibility and maintainability of data point burying processing.
In a first aspect, an embodiment of the present invention provides a data embedding method, including:
responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface;
determining an object to be embedded according to the data embedding point configuration information;
generating buried point attribute data of the object to be buried according to the data buried point configuration information;
and performing data embedding on the object to be embedded according to the embedding attribute data.
In a second aspect, an embodiment of the present invention further provides a data embedding device, including:
the data buried point configuration information acquisition module is used for responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface;
the to-be-buried object determining module is used for determining the to-be-buried object according to the data buried point configuration information;
the buried point attribute data generation module is used for generating buried point attribute data of the object to be buried according to the data buried point configuration information;
and the automatic data point burying module is used for performing data point burying on the object to be buried according to the point burying attribute data.
In a third aspect, an embodiment of the present invention further provides an electronic device, where the electronic device includes:
one or more processors;
storage means for storing one or more programs;
when executed by the one or more processors, cause the one or more processors to implement the data-embedding method provided by any of the embodiments of the present invention.
In a fourth aspect, an embodiment of the present invention further provides a computer storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the data embedding method provided in any embodiment of the present invention.
According to the embodiment of the invention, the data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface is obtained by responding to the data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface, the to-be-buried point object is determined according to the data buried point configuration information, and the buried point attribute data of the to-be-buried point object is generated, so that the data buried point is carried out on the to-be-buried point object according to the buried point attribute data, the problems of low data buried point processing efficiency, inflexibility, difficulty in maintenance and the like of the existing data buried point method are solved, the automatic configuration of the data buried point is realized, and the high efficiency, the flexibility and the maintainability of data buried point processing can be improved.
Drawings
Fig. 1 is a flowchart of a data embedding method according to an embodiment of the present invention;
fig. 2 is a flowchart of a data point burying method according to a second embodiment of the present invention;
fig. 3 is a schematic diagram of a data embedding point visualization configuration interface provided by the second embodiment of the present invention;
FIG. 4 is a diagram illustrating an initialization configuration interface according to a second embodiment of the present invention;
FIG. 5 is a schematic diagram of a cascade configuration interface provided in a second embodiment of the present invention;
FIG. 6 is a schematic diagram of a page to be buried according to a second embodiment of the present invention;
fig. 7 is a schematic diagram illustrating an effect of a buried point list according to a second embodiment of the present invention;
fig. 8 is a schematic diagram of a framework of a data burying point configuration system according to a second embodiment of the present invention;
fig. 9 is a schematic diagram of a data embedding device according to a third embodiment of the present invention;
fig. 10 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention.
It should be further noted that, for the convenience of description, only some but not all of the relevant aspects of the present invention are shown in the drawings. Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the operations (or steps) as a sequential process, many of the operations can be performed in parallel, concurrently or simultaneously. In addition, the order of the operations may be re-arranged. The process may be terminated when its operations are completed, but may have additional steps not included in the figure. The processes may correspond to methods, functions, procedures, subroutines, and the like.
The terms "first" and "second," and the like in the description and claims of embodiments of the invention and in the drawings, are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "comprising" and "having," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not set forth for a listed step or element but may include steps or elements not listed.
Example one
Fig. 1 is a flowchart of a data embedding method according to an embodiment of the present invention, where this embodiment is applicable to a case of automatically configuring a data embedding point, and the method may be executed by a data embedding point device, where the device may be implemented in a software and/or hardware manner, and may generally be directly integrated in an electronic device that executes the method, where the electronic device may be a terminal device or a server device, and the embodiment of the present invention does not limit a type of the electronic device that executes the data embedding method. Specifically, as shown in fig. 1, the data embedding method may specifically include the following steps:
s110, responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface.
The data embedding point configuration user can be any user for configuring the data embedding point. The data-buried-point visualization configuration interface can be a visualization configuration interface in a data-buried-point configuration system. The data burial point configuration system can be a system for configuring data burial points. The data embedding point configuring operation may be an operation of arbitrarily configuring a data embedding point, for example, an operation of configuring a name of the data embedding point, an operation of configuring a page of the data embedding point, an operation of configuring a type of the data embedding point, and the like, which is not limited in the embodiment of the present invention. The data buried point configuration information may be any configuration information input when the data buried points are configured, for example, name information of the data buried points input when the names of the data buried points are configured, page information of the data buried points input when a data buried point page is configured, type information of the data buried points when the types of the data buried points are configured, and the like, and the embodiment of the present invention does not limit this.
Aiming at the dynamic and configurable content information of the data buried points, a unified operation management system of a visual interface, namely a data buried point configuration system, can be formed. Operators can increase, delete, change and modify data buried points and the like through the data buried point configuration system at any time and any place, and can import the data buried points into the data buried point configuration system in batches in an EXCEL document maintenance mode, so that centralized, comprehensive, convenient and efficient data buried point management is realized. The user behavior condition of each data buried point can be derived through the data buried point configuration system, and then a large amount of behavior data are obtained through analysis. A tester can verify the correctness and accuracy of the data buried point more intuitively and conveniently through the data buried point configuration system during testing.
In the embodiment of the invention, a data burial point configuration user can automatically configure the data burial point by using the data burial point configuration system. The data buried point configuration user can perform configuration operation on the data buried point visual configuration interface provided by the data buried point configuration system. Correspondingly, the data buried point configuration system can respond to the data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface to acquire the data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface.
And S120, determining the object to be embedded according to the data embedding point configuration information.
The object to be buried may be any object that needs to be data-buried, for example, APP that needs to be data-buried, H5 page that needs to be data-buried, or the like, and any object that can be data-buried may be the object to be buried, which is not limited in the embodiment of the present invention.
In the embodiment of the present invention, after the data buried point configuration system obtains the data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface in response to the data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface, the data buried point configuration system may further determine the object to be buried according to the data buried point configuration information, so as to generate the buried point attribute data of the object to be buried according to the data buried point configuration information.
And S130, generating buried point attribute data of the object to be buried according to the data buried point configuration information.
The buried point attribute data may be attribute data related to the data buried point, for example, name attribute data of the data buried point, or type attribute data of the data buried point, and the like, which is not limited in the embodiment of the present invention.
In the embodiment of the present invention, after determining the object to be buried according to the data burying point configuration information, the data burying point configuration system may further generate the burying point attribute data of the object to be buried according to the data burying point configuration information, so as to perform data burying on the object to be buried according to the burying point attribute data.
And S140, performing data embedding on the object to be embedded according to the embedding attribute data.
In the embodiment of the present invention, after the data embedding configuration system generates the embedding attribute data of the object to be embedded according to the data embedding configuration information, the data embedding may be further performed on the object to be embedded according to the embedding attribute data.
In the data embedding point configuration system, the face-to-face and point-to-point free switching of embedding point information can be carried out on the page of the object to be embedded, namely, the data embedding points needed by buttons and links in each page or page of the object to be embedded can be randomly allocated to the buttons and links of the page of the object to be embedded through a data embedding point visual configuration interface, so that the dynamic configuration of the data embedding points is realized. When a certain page of the object to be embedded needs data embedding points, no matter skipping among pages, clicking of buttons or links and the like, or the content of the page is various, the data embedding point configuration system can clearly and accurately configure each data embedding point and is easy to operate. The data embedding point configuration system can perform a plurality of automatic data embedding points on one page of the object to be embedded according to the embedding point attribute data, and can also distribute the data embedding points to a plurality of pages of the object to be embedded for use, so as to improve the data embedding point configuration efficiency of operators.
According to the technical scheme of the embodiment, the data buried point configuration system responds to the data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface, obtains the data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface, determines the object to be buried and generates buried point attribute data of the object to be buried according to the data buried point configuration information, and accordingly conducts data buried point on the object to be buried according to the buried point attribute data.
Example two
Fig. 2 is a flowchart of a data embedding method according to a second embodiment of the present invention, which further details the above technical solutions and shows various specific optional implementation manners of determining a to-be-embedded point object according to data embedding configuration information, generating embedding attribute data of the to-be-embedded point object according to the data embedding configuration information, obtaining page configuration information of the to-be-embedded point object according to cascaded data embedding configuration information, and determining page configuration information of a to-be-embedded point page according to second cascaded data embedding configuration information of the to-be-embedded point page. The solution in this embodiment may be combined with the individual alternatives in one or more of the embodiments described above. As shown in fig. 2, the method may include the steps of:
s210, responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface.
S220, responding to the initialized data buried point configuration operation of the initialized configuration interface by the data buried point configuration user, and acquiring initialized data buried point configuration information included in the data buried point configuration information.
The initialization configuration interface may be a configuration interface for performing initialization configuration on the data buried point. The initialization data burying point configuring operation may be an operation of performing initialization configuration on the data burying point, for example, an operation of inputting initialization configuration information of the data burying point, and the like, which is not limited in this embodiment of the present invention. The initialization data embedding point configuration information may be initialization configuration information input when performing initialization configuration on the data embedding point, for example, the initialization configuration information may be related to an object to be embedded of a newly added data embedding point, and the embodiment of the present invention does not limit this.
For example, fig. 3 is a schematic view of a data buried point visualization configuration interface provided in the second embodiment of the present invention, and a data buried point configuration user may enter the data buried point visualization configuration interface shown in fig. 3 to visually display or configure a data buried point on the data buried point visualization configuration interface (that is, a data buried point configuration system background page). As shown in fig. 3, a data buried point can be newly added to the data buried point visualization configuration interface, a configured data buried point can be queried, and the configured data buried point can be edited, previewed, deleted or copied. It can be understood that when a data buried point is newly added, the data buried point can be newly added by clicking a "new" control in the data buried point visual configuration interface. When the configured data buried point is inquired, the configured data buried point can be inquired through the initialized data buried point configuration information of the data buried point input by a user. When the configured data buried points are edited, previewed, deleted or copied, the data buried points can be edited, previewed, deleted or copied by clicking an editing, previewing, deleting or copying control in the data buried point visualization configuration interface. It can be understood that the initialization configuration interface of the data buried point visual configuration interface can be accessed by clicking a "new" control in the data buried point visual configuration interface.
In an embodiment of the present invention, after acquiring data buried point configuration information input by a data buried point configuration user through a data buried point visual configuration interface in response to a data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface, the data buried point configuration system may further respond to an initialization data buried point configuration operation of the data buried point configuration user on an initialization configuration interface of the data buried point visual configuration interface to acquire initialization data buried point configuration information included in the data buried point configuration information. It is understood that, after entering the initialization configuration interface of the data-buried-point visualization configuration interface, the data-buried-point configuration system may respond to the initialization data-buried-point configuration operation of the data-buried-point configuration user, so that the initialization data-buried-point configuration information included in the data-buried-point configuration information may be obtained.
And S230, determining the custom theme identification and the object platform identification of the object to be buried according to the initialized data buried point configuration information.
The user-defined theme identifier can be a theme identifier of a data buried point defined by a data buried point configuration user, and the data buried point configuration user can conveniently search a buried point object configured with the data buried point. The object platform identifier may be a platform identifier of any to-be-buried point object, for example, the object platform identifier may be a platform identifier of a certain APP, or a platform identifier of a certain H5 page, and the like.
For example, fig. 4 is a schematic diagram of an initialization configuration interface provided in the second embodiment of the present invention, and a data-embedding configuration user may enter the initialization configuration interface shown in fig. 4 to perform an initialization data-embedding configuration operation on a data embedding point in the initialization configuration interface. As shown in fig. 4, the data embedding point configuration user may input the custom topic identifier of the object to be embedded in the input box of the "page group name", or may input the object platform identifier in the input box of the "configuration platform", so that the data embedding point configuration system can obtain the custom topic identifier and the object platform identifier of the object to be embedded, and thus determine the object to be embedded according to the custom topic identifier and the object platform identifier of the object to be embedded.
In the embodiment of the present invention, after acquiring the initialized data buried point configuration information included in the data buried point configuration information in response to the initialized data buried point configuration operation of the initialized configuration interface of the data buried point visual configuration interface by the data buried point configuration user, the data buried point configuration system may further determine the custom theme identifier and the object platform identifier according to the initialized data buried point configuration information.
S240, determining the to-be-buried point object according to the custom theme identification and the object platform identification.
In the embodiment of the invention, after the data embedding point configuration system determines the custom theme identifier and the object platform identifier of the object to be embedded according to the initialized data embedding point configuration information, the object to be embedded can be further determined according to the custom theme identifier and the object platform identifier.
And S250, responding to the configuration operation of the cascade data buried point of the cascade configuration interface by the data buried point configuration user, and acquiring cascade data buried point configuration information included in the data buried point configuration information.
The cascade configuration interface may be a configuration interface entered after the initial configuration of the data buried point. The cascaded data burial point configuration operation may be a configuration operation after the data burial point is initially configured, for example, an operation of determining a data burial point page, and the like, which is not limited in the embodiment of the present invention. The configuration information of the cascaded data buried points may be configuration information input when the configuration of the data buried points is continued after the initial configuration of the data buried points is performed.
In the embodiment of the present invention, after determining the object to be buried according to the custom theme identifier and the object platform identifier, the data buried point configuration system may further respond to the cascade data buried point configuration operation of the cascade configuration interface of the data buried point visual configuration interface by the data buried point configuration user, so as to obtain the cascade data buried point configuration information included in the data buried point configuration information. It is understood that, after entering the cascade configuration interface of the data-buried-point visualization configuration interface, the data-buried-point configuration system may respond to the cascade data-buried-point configuration operation of the data-buried-point configuration user, so that the cascade data-buried-point configuration information included in the data-buried-point configuration information may be obtained.
S260, acquiring the page configuration information of the object to be embedded according to the cascade data embedded point configuration information.
The page configuration information may be configuration information when a page requiring data embedding in the object to be embedded is configured, for example, name information of the data embedding, and the like.
In the embodiment of the present invention, after the data burying point configuration system obtains the cascading data burying point configuration information included in the data burying point configuration information in response to the cascading data burying point configuration operation of the data burying point configuration user on the cascading configuration interface of the data burying point visual configuration interface, the data burying point configuration system may further obtain the page configuration information of the object to be buried according to the cascading data burying point configuration information.
Optionally, the to-be-buried object may include a to-be-buried application program and a to-be-buried webpage; correspondingly, obtaining the page configuration information of the object to be buried according to the cascading data burying point configuration information may include: determining a page of the point to be buried of the point object to be buried according to first cascaded data buried point configuration information of the cascaded data buried point configuration information; the page of the point to be buried comprises a main page of the point to be buried and/or a sub-page of the point to be buried; and determining the page configuration information of the page of the point to be buried according to the second cascade data point-buried configuration information of the page of the point to be buried.
The application program to be buried can be any application program which needs data burying. The webpage page of the point to be buried can be any webpage page needing data burying. The first cascaded data burial point configuration information may be configuration information input when the cascaded configuration interface configures the data burial point. The page to be buried can be any page needing data burying in the object to be buried. The main page of the point to be buried can be the main page of any object needing data burying. The sub-page of the point to be buried can be a sub-page under the main page of any object needing data burying. It is understood that if the to-be-buried point object is a to-be-buried point application program, which indicates that the to-be-buried point object may include a plurality of to-be-buried point pages, the to-be-buried point page may include a to-be-buried point main page and a to-be-buried point sub-page. If the object to be buried is a webpage page to be buried, the object to be buried can include 1 page to be buried, and the page to be buried can include a main page to be buried or a sub-page to be buried. The second-level data embedding point configuration information may be configuration information input when the data embedding point is configured on the page to be embedded.
Specifically, under the condition that the to-be-buried point object includes the to-be-buried point application program and the to-be-buried point webpage, the data buried point configuration system may determine the to-be-buried point webpage of the to-be-buried point object according to the first cascade data buried point configuration information of the cascade data buried point configuration information, so as to obtain the page configuration information of the to-be-buried point webpage according to the second cascade data buried point configuration information of the to-be-buried point webpage.
For example, fig. 5 is a schematic diagram of a cascade configuration interface provided in the second embodiment of the present invention, and a data burial point configuration user may enter the cascade configuration interface shown in fig. 5 to perform a cascade data burial point configuration operation on a data burial point at the cascade configuration interface. As shown in fig. 5, the cascade configuration interface may include page information of the to-be-buried point object, where the page information of the to-be-buried point may include a home page tab (tag) representing a main page of the to-be-buried point, a bill page tab representing a sub-page of the to-be-buried point, whether an icon is selected, page background color information, a visible user range, and the like. The data embedding point configuration user can enter the page of the to-be-embedded point by clicking a page configuration control of the cascade configuration interface so as to configure the data embedding point on the page of the to-be-embedded point. It will be appreciated that in the case where the point-to-be-buried object is a point-to-be-buried application, the cascading configuration interface may have multiple tabs. When the object to be embedded is a webpage page to be embedded, the cascade configuration interface may have a tab or may be in a default state, that is, the first cascade configuration interface may be skipped over to directly enter the main page of the webpage page to be embedded to obtain the second-level associated data embedding point configuration information to determine the page configuration information of the main page of the webpage to be embedded.
Optionally, determining the page configuration information of the page to be buried according to the second cascading data buried point configuration information of the page to be buried may include: responding to the selection operation of a data buried point configuration user on a buried point component of a to-be-buried point page, and determining the to-be-configured buried point component of the to-be-buried point page; responding to a data buried point configuration user to perform buried point component configuration operation on a buried point component to be configured, and acquiring buried point component configuration information of the buried point component to be configured; determining page configuration information of a page to be buried according to buried point component configuration information of the buried point component to be configured, so that the page configuration information is used as buried point attribute data; the buried point attribute data comprises a buried point name and a buried point attribute.
The buried point component selection operation may be an operation of selecting a buried point component, for example, a mode of dragging the buried point component may be selected, a mode of double-clicking the buried point component may be selected, and the specific mode of selecting the buried point component in the embodiment of the present invention is not limited as long as the selection of the buried point component can be achieved. The to-be-configured embedded point component may be any embedded point component that needs to be configured, for example, the to-be-configured notification message embedded point component, the to-be-configured icon embedded point component, or the to-be-configured banner embedded point component, and the like. It is to be understood that the configuration of data burial points can be achieved by configuring the components of the burial points to be configured. The buried point component configuration operation may be an operation of configuring a buried point component to be configured, for example, an operation of configuring an attribute of the buried point component to be configured, or an operation of configuring a name of the buried point component to be configured, and the like, which is not limited in this embodiment of the present invention. The embedded point component configuration information may be configuration information input when the embedded point component to be configured is configured, for example, attribute information of the embedded point component to be configured may also be name information of the embedded point component to be configured, and the embodiment of the present invention does not limit this. The buried site name may be the name of the data buried site. The buried point attribute may be an attribute of a data buried point.
Specifically, the data buried point configuration system may determine, in response to a buried point component selection operation of a data buried point configuration user on a to-be-buried point page, a to-be-configured buried point component of the to-be-buried point page, and obtain, in response to the data buried point configuration, a buried point component configuration operation for the to-be-configured buried point component, buried point component configuration information of the to-be-configured buried point component, so as to determine, according to the buried point component configuration information of the to-be-configured buried point component, page configuration information of the to-be-buried point page, thereby taking the page configuration information as buried point attribute data.
For example, fig. 6 is a schematic diagram of a to-be-buried point page provided in the second embodiment of the present invention, and a data-buried-point configuration user may enter the to-be-buried-point page shown in fig. 6 to perform a buried-point component selection operation on a data buried point in the to-be-buried-point page. As shown in fig. 6, the page of the to-be-buried point may include the to-be-buried point components (such as a notification message, icon, a module title, a banner, a picture, a module gap, a customized module, and the like) and the configuration areas of the to-be-buried point components (such as an arrangement configuration area of the to-be-buried point components and an information configuration area of the to-be-buried point components). The data buried point configuration user can configure the buried point component to be configured in the configuration area of the buried point component to be configured, for example, the data buried point configuration user can create a buried point module, a page, a name or a type in a self-defined manner, so that the data buried point configuration system can determine the page configuration information of the page to be buried point according to the buried point component configuration information of the buried point component to be configured, and the page configuration information is used as buried point attribute data.
Optionally, after determining the page configuration information of the page to be buried point according to the buried point component configuration information of the buried point component to be configured, the method may further include: under the condition that a data buried point establishing instruction input by a data buried point configuration user to a buried point component to be configured is determined to be received, automatically generating a data buried point serial number for the buried point component to be configured, and determining the buried point component to be configured as an automatic configuration data buried point of a buried point object to be configured; determining a uniform buried point information structure of the automatic configuration data buried points; and under the condition that the terminal user triggers the automatic configuration data embedding point, acquiring user behavior data of the terminal user based on the unified embedding point information structure.
Wherein, the data burial point creating instruction can be an instruction for creating data burial point. The data-buried-point sequence number may be a number of a data buried point obtained after the data buried point is created. The automatic configuration data embedding point can be a data embedding point obtained by a data embedding point configuration system according to automatic configuration of the embedding point component to be configured. The uniform buried point information structure may be a uniform structure that stores and enables data buried point information, which is not limited in this embodiment of the present invention. The end user may be a user using the object to be configured. The user behavior data may be data representing user behavior, for example, the duration of browsing a page by the user, the number of times the user clicks a picture, and the like.
Specifically, after determining the page configuration information of the page of the buried point according to the buried point component configuration information of the buried point component to be configured, the data buried point configuration system may automatically generate a data buried point serial number for the buried point component to be configured and determine the buried point component to be configured as the automatically configured data buried point of the object to be buried under the condition that the data buried point creation instruction input by the data buried point configuration user to the buried point component to be configured is determined. After determining the automatic configuration data embedding point, the data embedding point configuration system can further determine a uniform embedding point information structure of the automatic configuration data embedding point, and under the condition that the automatic configuration data embedding point is triggered by a terminal user, the data embedding point configuration system obtains user behavior data of the terminal user based on the uniform embedding point information structure so as to analyze the user behavior data. It can be understood that when an end user uses a buried point object configured with an automatic configuration data buried point, such as clicking a buried point component or entering a page, the data buried point configuration system can record data of each dimension of the end user, and synchronously record the event and user data in the background of the data buried point configuration system.
In the embodiment of the invention, the data buried point configuration system can also provide a data buried point browsing and displaying function. For example, fig. 7 is a schematic diagram illustrating an effect of a buried point list according to a second embodiment of the present invention, where a data buried point configuration user may enter the buried point list shown in fig. 7 through a data buried point system to obtain information of each data buried point, such as an item to which the data buried point belongs, a page structure to which the data buried point belongs, a buried point name of the data buried point, a buried point number of the data buried point, a buried point type of the data buried point, and a creator of the data buried point.
S270, taking the page configuration information of the object to be buried as buried point attribute data of the object to be buried.
In the embodiment of the present invention, after the data burying point configuration system obtains the page configuration information of the object to be buried according to the cascaded data burying point configuration information, the page configuration information of the object to be buried may be further used as the burying point attribute data of the object to be buried.
And S280, performing data embedding on the object to be embedded according to the embedding point attribute data.
Optionally, the data embedding method may further include: responding to data buried point editing and updating operation of a data buried point configuration user on a data buried point visual configuration interface, determining a buried point object to be updated, and acquiring data buried point editing and updating information input by the data buried point configuration user through the data buried point editing interface of the data buried point visual configuration interface; and editing and updating the buried point attribute data of the buried point object to be updated according to the data buried point editing and updating information.
The data buried point editing and updating operation can be an operation of editing and updating the configured data buried points. The buried object to be updated may be a configured data buried object that requires an edit update. The data buried point editing interface can be an interface for editing and updating the configured data buried points. The data buried point edit update information may be information that needs to be edited and updated.
Specifically, the data buried point configuration system may respond to a data buried point editing and updating operation of a data buried point configuration user on the data buried point visual configuration interface to determine a buried point object to be updated, and obtain data buried point editing and updating information input by the data buried point configuration user through the data buried point editing interface of the data buried point visual configuration interface, so as to edit and update the buried point attribute data of the buried point object to be updated according to the data buried point editing and updating information. For example, the data-embedded-point configuration user may click on an "edit" control in the data-embedded-point visual configuration interface of the data-embedded-point configuration system shown in fig. 3, so that the data-embedded-point configuration system enters the data-embedded-point edit interface of the data-embedded-point visual configuration interface. It can be understood that after the data buried point configuration system completes analysis of the user behavior data, if the configured buried point component fails to obtain the expected user behavior data, for example, the click rate of the end user is low, etc., the configured buried point component may be updated by the data buried point configuration system, for example, changing the property UI (interface), name or jump link, etc.
According to the technical scheme, the configured embedded point components are edited and updated, so that the data embedded point configuration system can acquire the user behavior data again to analyze the user behavior data again, and accurate analysis of the UI, the function, the content and other directions of the terminal user is achieved.
In the technical solution of this embodiment, the data buried point configuration system obtains the data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface by responding to the data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface, and obtains the initialized data buried point configuration information included in the data buried point configuration information by responding to the initialized data buried point configuration operation of the data buried point configuration user on the initialized configuration interface, so as to determine the custom theme identifier and the object platform identifier of the object to be buried according to the initialized data buried point configuration information, thereby determining the object to be buried according to the custom theme identifier and the object platform identifier, and obtaining the cascaded data buried point configuration information included in the data buried point configuration information by responding to the cascaded data buried point configuration operation of the data buried point configuration user on the cascaded configuration interface, the method comprises the steps of obtaining page configuration information of an object to be embedded according to cascaded data embedding point configuration information, using the page configuration information of the object to be embedded as embedding point attribute data of the object to be embedded, and accordingly conducting data embedding on the object to be embedded according to the embedding point attribute data.
In order to enable those skilled in the art to better understand the data embedding method according to the embodiment of the present invention, a specific example is used for illustration, and fig. 8 is a schematic diagram of a data embedding configuration system according to a second embodiment of the present invention. The framework of the data burying configuration system may be implemented based on a Spring Boot (IoC (Inversion of Control), AOP (Aspect organized Programming), and the like, which is not limited in this embodiment of the present invention. As shown in fig. 8, the data burial point configuration system may perform data burial point configuration on a to-be-buried object at a PC (Personal Computer) end, an H5 page, an IOS (mobile operating system developed by apple inc) end, or an Android (mobile operating system developed by google, usa) end. The data embedding point configuration system can be realized based on AOP (Aspect Oriented Programming) and a uniform packaging module, manages data embedding points based on an MQ (Message Queue) module, and realizes communication between data and a database based on a storage module. The data buried point configuration system can manage the data buried points through the buried point management module, configure the data buried points through the configuration management module, manage the record table of the data buried points through the record management module, and manage the report form formed by analyzing the user behavior data through the analysis report form template. The data burying point configuration system can analyze the collected user behavior data through a strategy analysis module.
Specifically, the policy analysis may include the following ways: retention analysis: the retention analysis is an analysis model for analyzing the user participation/activity degree, and some people may perform subsequent behaviors in the user who performs the initial behavior. The scientific retention analysis model has the characteristics of flexible condition configuration, namely screening the segmentation dimension of the initial behavior or the subsequent behavior according to specific requirements and screening a proper analysis object according to user attributes. Funnel analysis: the funnel analysis is a set of flow data analysis, and can scientifically reflect the user behavior state and an important analysis model of the user conversion rate situation in each stage from the starting point to the end point. In scientific funnel analysis, scientific attribution settings are required. Each conversion node is scientifically set according to the difference of the event credit (the credit of the event for conversion). Path analysis: the analysis of the access behavior path of the terminal user in the object of the point to be buried is performed, and the analysis of the conversion data of the access path is often performed in order to measure the optimization effect or activity promotion effect of the website and know the behavior preference of the user. Click analysis: the interaction conditions of the user and each element on the page are known, and the elements are judged to be most attractive to the customer, so that a scientific basis is provided for optimization and adjustment. And the data value is explored in a comprehensive visual angle by matching with other analysis models, so that the user experience can be deeply sensed, and scientific decision is realized.
In the data buried point configuration system, a data buried point configuration user calls a uniform interface when a to-be-buried point page of a to-be-buried point object carries out data buried point configuration operation, namely when the buried point information of the to-be-buried point object is submitted to a data buried point configuration system background, buried point information structures submitted by each page, each button and each link are uniformly accessed and accessed, the data buried point configuration system background is used as a tangent plane for the respective interface to uniformly acquire the submitted buried point information, and each buried point is not required to be bound with one interface, so that the behavior of the data buried point configuration user can be reserved in time. Any data embedding point configuration user can call the interface to record any operation on any page to be embedded, and the code redundancy and complexity are reduced as long as the data embedding point is configured. After the data burying point configuration system collects mass user behavior data, the data can be systematically analyzed. According to various index strategies provided by operators, the data are screened and summarized by the data buried point configuration system based on various strategy modes to obtain various indexes, and the indexes are visually presented. And the method can also be exported in batches by operators to automatically analyze various indexes.
The specific method for configuring the data burial point through the data burial point configuration system shown in fig. 8 includes the following steps:
an operator can enter a to-be-buried point page of a to-be-buried point object of a data buried point visual configuration interface of the data buried point configuration system; dragging, selecting and inserting a buried point component to be configured, clicking an attribute to maintain a UI (user interface) and jumping to a page; pages may be componentized based on page visualization techniques implemented at vue; selecting a button control of 'newly adding a user-defined buried point', and creating a module, a page, a name or a type of the data buried point in a user-defined manner; the data buried point configuration system can automatically generate buried point numbers and automatically associate the buried point numbers to corresponding buried point components to be configured; the terminal user clicks a buried point component to be configured (or enters a page) on an object to be configured, and then dimensional data of the terminal user can be recorded through the data buried point configuration system; synchronously recording the event and the user data by 'user behavior detail' in a data buried point configuration system background; if the buried point component to be configured does not reach the expectation through data analysis, if the click rate is low, the page of the buried point can be entered again, and the attribute UI, the name or the skip link and the like are replaced; and after the updating of the buried point component to be configured becomes effective, analyzing the user behavior data again, thereby realizing the accurate analysis of the UI, the function or the content of the user in each direction.
According to the technical scheme, operators can configure the data embedding points of the point objects to be embedded to collect user behavior data according to own needs anytime and anywhere, analysis strategies are formulated in advance through a data embedding point configuration system according to the collected user behavior data, the service conditions of the point objects to be embedded by terminal users are obtained, the percentages of all service functions of the point objects to be embedded in terminal user groups are reflected, the problems can be presented more visually, the operators can find the problems more quickly, the scheme of completely embedding the point objects is formulated, the terminal users can be met while the point objects to be embedded are perfected, and the terminal user experience is improved.
EXAMPLE III
Fig. 9 is a schematic diagram of a data embedding device according to a third embodiment of the present invention, and as shown in fig. 9, the device includes: a data embedding point configuration information obtaining module 910, a to-be-embedded point object determining module 920, an embedding point attribute data generating module 930, and an automatic data embedding point module 940, wherein:
a data buried point configuration information obtaining module 910, configured to respond to a data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and obtain data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface;
a to-be-buried object determining module 920, configured to determine a to-be-buried object according to the data buried point configuration information;
a buried point attribute data generating module 930, configured to generate buried point attribute data of the object to be buried according to the data buried point configuration information;
and an automatic data embedding module 940, configured to embed data in the object to be embedded according to the embedded attribute data.
According to the technical scheme of the embodiment, the data buried point configuration system responds to the data buried point configuration operation of the data buried point configuration user on the data buried point visual configuration interface, obtains the data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface, determines the object to be buried and generates buried point attribute data of the object to be buried according to the data buried point configuration information, and accordingly conducts data buried point on the object to be buried according to the buried point attribute data.
Optionally, the to-be-buried object determining module 920 may be specifically configured to: responding to the initialized data buried point configuration operation of the initialized configuration interface by a data buried point configuration user, and acquiring initialized data buried point configuration information included in the data buried point configuration information; determining a custom theme identifier and an object platform identifier of an object to be embedded according to the initial data embedding point configuration information; and determining the object to be buried according to the user-defined theme identifier and the object platform identifier.
Optionally, the buried point attribute data generating module 930 may be specifically configured to: responding to the configuration operation of a cascade data buried point configuration user on a cascade configuration interface, and acquiring cascade data buried point configuration information included in the data buried point configuration information; acquiring page configuration information of the object to be embedded according to the cascade data embedded point configuration information; and taking the page configuration information of the object to be buried as the buried point attribute data of the object to be buried.
Optionally, the buried point attribute data generating module 930 may be further configured to: determining a page of the point to be buried of the point object to be buried according to first cascaded data buried point configuration information of the cascaded data buried point configuration information; the page of the point to be buried comprises a main page of the point to be buried and/or a sub-page of the point to be buried; and determining the page configuration information of the page of the point to be buried according to the second cascade data point-buried configuration information of the page of the point to be buried.
Optionally, the buried point attribute data generating module 930 may be further configured to: responding to the selection operation of a data buried point configuration user on a buried point component of a to-be-buried point page, and determining the to-be-configured buried point component of the to-be-buried point page; responding to a data buried point configuration user to perform buried point component configuration operation on a buried point component to be configured, and acquiring buried point component configuration information of the buried point component to be configured; determining page configuration information of a page to be buried according to buried point component configuration information of the buried point component to be configured, so that the page configuration information is used as buried point attribute data; the buried point attribute data comprises a buried point name and a buried point attribute.
Optionally, the buried point attribute data generating module 930 may be further configured to: under the condition that a data buried point establishing instruction input by a data buried point configuration user to a buried point component to be configured is determined to be received, automatically generating a data buried point serial number for the buried point component to be configured, and determining the buried point component to be configured as an automatic configuration data buried point of a buried point object to be configured; determining a uniform buried point information structure of the automatic configuration data buried points; and under the condition that the terminal user triggers the automatic configuration data embedding point, acquiring user behavior data of the terminal user based on the unified embedding point information structure.
Optionally, the data embedding device may be further specifically configured to: responding to data buried point editing and updating operation of a data buried point configuration user on a data buried point visual configuration interface, determining a buried point object to be updated, and acquiring data buried point editing and updating information input by the data buried point configuration user through the data buried point editing interface of the data buried point visual configuration interface; and editing and updating the buried point attribute data of the buried point object to be updated according to the data buried point editing and updating information.
The data point burying device can execute the data point burying method provided by any embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method. For details of the data embedding method provided in any embodiment of the present invention, reference may be made to the technical details not described in detail in this embodiment.
Since the data embedding device described above is a device capable of executing the data embedding method in the embodiment of the present invention, based on the data embedding method described in the embodiment of the present invention, a person skilled in the art can understand the specific implementation manner of the data embedding device in the embodiment and various variations thereof, and therefore, how the data embedding device implements the data embedding method in the embodiment of the present invention is not described in detail herein. The device used by those skilled in the art to implement the data embedding method in the embodiments of the present invention is within the scope of the present application.
Example four
Fig. 10 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present invention. FIG. 10 illustrates a block diagram of an exemplary electronic device 12 suitable for use in implementing embodiments of the present invention. The electronic device 12 shown in fig. 10 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiment of the present invention.
As shown in FIG. 10, electronic device 12 is embodied in the form of a general purpose computing device. The components of electronic device 12 may include, but are not limited to: one or more processors 16, a memory 28, and a bus 18 that connects the various system components (including the memory 28 and the processors 16).
A program/utility 40 having a set (at least one) of program modules 42 may be stored, for example, in memory 28, such program modules 42 including, but not limited to, an operating system, one or more application programs, other program modules, and program data, each of which examples or some combination thereof may comprise an implementation of a network environment. Program modules 42 generally carry out the functions and/or methodologies of the described embodiments of the invention.
The processor 16 executes various functional applications and data processing by running programs stored in the memory 28, so as to implement the data embedding method provided by the embodiment of the invention: responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface; determining an object to be embedded according to the data embedding point configuration information; generating buried point attribute data of the object to be buried according to the data buried point configuration information; and performing data embedding on the object to be embedded according to the embedding attribute data.
EXAMPLE five
An embodiment of the present invention further provides a computer storage medium storing a computer program, where the computer program is executed by a computer processor to perform the data embedding method according to any one of the above embodiments of the present invention: responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface; determining an object to be embedded according to the data embedding point configuration information; generating buried point attribute data of the object to be buried according to the data buried point configuration information; and performing data embedding on the object to be embedded according to the embedding attribute data.
Computer storage media for embodiments of the invention may employ any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a Read Only Memory (ROM), an Erasable Programmable Read Only Memory (EPROM, or flash Memory), an optical fiber, a portable compact disc Read Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, Radio Frequency (RF), etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A method for data point burying, comprising:
responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface, and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface;
determining an object to be embedded according to the data embedding point configuration information;
generating buried point attribute data of the object to be buried according to the data buried point configuration information;
and performing data embedding on the object to be embedded according to the embedding attribute data.
2. The method of claim 1, wherein the determining the object to be buried according to the data burying configuration information comprises:
responding to the initialized data buried point configuration operation of the initialized configuration interface by the data buried point configuration user, and acquiring initialized data buried point configuration information included in the data buried point configuration information;
determining a custom theme identifier and an object platform identifier of the object to be buried according to the initialized data buried point configuration information;
and determining the object to be buried point according to the user-defined theme identification and the object platform identification.
3. The method according to claim 1, wherein the generating of the buried point attribute data of the object to be buried according to the data buried point configuration information comprises:
responding to the configuration operation of the cascade data buried point of the cascade configuration interface by the data buried point configuration user, and acquiring cascade data buried point configuration information included in the data buried point configuration information;
acquiring page configuration information of the object to be embedded according to the cascade data embedded point configuration information;
and taking the page configuration information of the object to be buried as the buried point attribute data of the object to be buried.
4. The method of claim 3, wherein the to-be-buried object comprises a to-be-buried application and a to-be-buried webpage; the acquiring the page configuration information of the object to be embedded according to the cascading data embedding point configuration information includes:
determining a to-be-buried point page of the to-be-buried point object according to first cascade data buried point configuration information of the cascade data buried point configuration information; the page of the point to be buried comprises a main page of the point to be buried and/or a sub-page of the point to be buried; and determining the page configuration information of the page with the points to be buried according to the second cascade data point-burying configuration information of the page with the points to be buried.
5. The method of claim 4, wherein the determining the page configuration information of the page to be buried according to the second cascade data buried point configuration information of the page to be buried comprises:
responding to the selection operation of the data buried point configuration user on the buried point component of the to-be-buried point page, and determining the to-be-configured buried point component of the to-be-buried point page;
responding to the data buried point configuration user to the buried point component configuration operation of the buried point component to be configured, and acquiring buried point component configuration information of the buried point component to be configured;
determining page configuration information of the page to be buried point according to the buried point component configuration information of the buried point component to be configured, so that the page configuration information is used as the buried point attribute data;
the buried point attribute data comprises a buried point name and a buried point attribute.
6. The method according to claim 5, further comprising, after determining the page configuration information of the page to be buried according to the buried point component configuration information of the buried point component to be configured, the following steps:
under the condition that a data buried point establishing instruction input to the buried point component to be configured by the data buried point configuration user is determined to be received, automatically generating a data buried point serial number for the buried point component to be configured, and determining the buried point component to be configured as an automatic configuration data buried point of the buried point object to be configured;
determining a uniform buried point information structure of the automatic configuration data buried point;
and under the condition that the terminal user triggers the automatic configuration data burying point, acquiring user behavior data of the terminal user based on the unified burying point information structure.
7. The method of claim 1, further comprising:
responding to the data buried point editing and updating operation of the data buried point configuration user on the data buried point visual configuration interface, determining a buried point object to be updated, and acquiring data buried point editing and updating information input by the data buried point configuration user through the data buried point editing interface of the data buried point visual configuration interface;
and editing and updating the buried point attribute data of the buried point object to be updated according to the data buried point editing and updating information.
8. A data-embedding device, comprising:
the data buried point configuration information acquisition module is used for responding to data buried point configuration operation of a data buried point configuration user on a data buried point visual configuration interface and acquiring data buried point configuration information input by the data buried point configuration user through the data buried point visual configuration interface;
the to-be-buried object determining module is used for determining the to-be-buried object according to the data buried point configuration information;
the buried point attribute data generation module is used for generating buried point attribute data of the object to be buried according to the data buried point configuration information;
and the automatic data point burying module is used for performing data point burying on the object to be buried according to the point burying attribute data.
9. An electronic device, characterized in that the electronic device comprises:
one or more processors;
storage means for storing one or more computer programs;
the one or more computer programs when executed by the one or more processors cause the one or more processors to perform the data-embedding method of any of claims 1-7.
10. A computer storage medium having a computer program stored thereon, wherein the computer program, when executed by a processor, implements the data burial method as claimed in any one of claims 1-7.
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