CN114339425A - Converged media service platform based on intelligent application program architecture - Google Patents
Converged media service platform based on intelligent application program architecture Download PDFInfo
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Abstract
The invention discloses a media-integrated service platform based on an intelligent application program framework, which comprises a service platform central system connected with an intelligent application program, wherein the service platform central system is installed at a host client, the service platform central system comprises a natural search system, a media-integrated transmission information flow system, an advertisement implantation system and a packaging integration system, and the natural search system is used for accurately matching detailed services or information with the requirements of users. The invention constructs a converged media service middle platform, abstractly packages and integrates converged media resources, such as media resources, members, marketing, content distribution and the like, and converts the converged media resources into foreground-friendly reusable shared core capability, thereby realizing the conversion from rear-end service resources to foreground easy-to-use capability; and strong background support capability is provided for the foreground, so that the service module can be quickly reused and landed.
Description
Technical Field
The invention relates to the technical field of new media, in particular to a media convergence service platform based on an intelligent application program framework.
Background
The 'integration media' is a novel media propaganda concept of 'resource integration, content integration, propaganda integration and benefit integration' by fully utilizing media carriers, comprehensively integrating different media with common points and complementarity such as broadcasting, television, newspaper and the like in the aspects of manpower, content, propaganda and the like.
Most of the existing fusion media mobile terminals adopt multi-terminal maintenance, and the development cost is increased dramatically. Polishing extremely causes that the user experience needs longer time for precipitation, product iteration and optimization are not timely, and the increasing functional requirements are difficult to meet. The traffic market is competitive, and the mainstream media platform is difficult to continuously obtain high-quality users; the local convergence media has the defects of small number of users and low user activity, and is difficult to effectively precipitate the users and transform the users into clients. The market competition consciousness and capacity are weak, the commercial change way is deficient, the operation mode is single, the self continuous hematopoietic capacity is insufficient, the data resources can not be effectively converted into data assets, and endogenous power for promoting the self development is difficult to form.
Disclosure of Invention
The invention aims to solve the defects in the prior art and provides a converged media service platform based on an intelligent application program architecture.
In order to achieve the purpose, the invention adopts the following technical scheme:
a media-integrating service platform based on an intelligent application program framework comprises a service platform center system connected with an intelligent application program, wherein the service platform center system is installed at a host client side and comprises a natural search system, a media-integrating propagation information flow system, an advertisement implantation system and a packaging integration system, the natural search system is used for accurately matching detailed services or information with the requirements of users, the media-integrating propagation information flow system is used for realizing the access of the content of the intelligent application program to a smart city propagation engine, the advertisement implantation system is used for implanting advertisement codes on the page of the intelligent application program, and the packaging integration system is used for carrying out abstract packaging integration on media-integrating resources.
Preferably, the package integration system comprises a media resource module, a member module, a marketing module and a content distribution module, wherein the media resource module is used for integrating and fusing media resources, the member module is used for screening high-quality users, the marketing module is used for promoting intelligent application program content, and the content distribution module is used for configuring and distributing marketing content.
Preferably, the advertisement implanting system comprises an exposure clicking module and a revenue showing module, wherein the exposure clicking module is used for improving the perception rate of advertisement content, and the revenue showing module is used for showing advertisement flow revenue.
Preferably, the system for information flow propagation of converged media comprises a receiving and distributing module, an important traffic inlet and a user attribute analysis module, wherein the receiving and distributing module is used for receiving and distributing information resources of converged media, the important traffic inlet is used for providing an uploading material inlet for a developer through an intelligent application program, and the user attribute analysis module is used for analyzing relevant contents of the personalized recommended and distributed intelligent application program, such as user attributes, interests and the like, obtained by user analysis.
Preferably, the intelligent application program adopts a dual-thread model, and the intelligent application program comprises a logic layer and a rendering layer, the logic layer is used as a single thread to execute JavaScript codes and control the generation and processing of intelligent application program data, and the rendering layer uses a WebView thread to process the rendering of pages and the event interaction behavior of users.
The invention has the following beneficial effects:
by constructing a converged media service middle platform, the converged media resources are subjected to abstract packaging integration, such as media asset, member, marketing and content distribution, and the like, and are converted into the foreground-friendly reusable shared core capability, so that the conversion from the rear-end service resources to the foreground easy-to-use capability is realized; and strong background support capability is provided for the foreground, so that the service module can be quickly reused and landed.
Drawings
Fig. 1 is a schematic system structure diagram of a media service convergence platform based on an intelligent application architecture according to the present invention;
FIG. 2 is a block diagram of a system for packaging integration according to the present invention;
FIG. 3 is a block diagram of a system architecture of an advertisement placement system according to the present invention;
FIG. 4 is a block diagram of a system for propagating information streams for a converged media according to the present invention;
FIG. 5 is a schematic diagram of the general architecture of the intelligent application dual-thread model of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments.
In the description of the present invention, it is to be understood that the terms "upper", "lower", "front", "rear", "left", "right", "top", "bottom", "inner", "outer", and the like, indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, are merely for convenience in describing the present invention and simplifying the description, and do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the present invention.
Referring to fig. 1-5, a media-converged service platform based on an intelligent application architecture includes a service platform center system connected to an intelligent application, the service platform center system is installed at a host client, the intelligent application adopts a dual-thread model, and the intelligent application includes a logic layer and a rendering layer, the logic layer is used as an independent thread to execute JavaScript code and control generation and processing of intelligent application data, and the rendering layer uses a WebView thread to process rendering of a page and event interaction behavior of a user. The general architecture of the intelligent application dual-thread model can be seen in fig. 4, and in the invention, the intelligent application reduces the learning development cost of developers from 5 levels. One of them is technology migration, and in general, mobile development has 3 typical forms: WebApp developed based on pure H5; a client App developed based on Android/iOS and the like; hybrid app combining H5 and client capabilities. Smart applications are a development model closer to the client, requiring a bundled, versioned concept. Different users may use different versions of the smart application at the same time.
And secondly, the capability is complete, the intelligent application program provides rich API, component and framework capabilities for developers, and the common basic capabilities can enable the developers in the ecology to quickly combine more complete application.
And thirdly, a map is learned, the intelligent application program designs a complete skill learning map for developers, the complete intelligent application program development skills can be mastered from shallow to deep, and the learnt developers can reach the level of skillfully mastering the development of the intelligent application program.
And fourthly, peripheral technical service, the intelligent application program officially provides detailed development full-flow technical service for developers: the document center provides tutorials, detailed instruction manuals for functions, complex functional principles and common questions about best practices and functions. The document can also be suggested for improvement if the document has a question; the developer community can be used for the developers to post questions and exchange development experiences. The official technical support college follows up the question in the community, and an issue board is provided for searching bug and demand progress information; the developer tool chain provides a series of functions of developing, debugging, customizing CI flows and the like; the performance analysis tool can automatically assist in analyzing the performance optimization points of the intelligent application program; the operation and maintenance center board in the developer platform can report the log and assist the developer in positioning the online abnormity.
And fifthly, various development options are selected, and in consideration of the diversity of actual business scenes of developers, the intelligent application program not only provides basic development capability, but also has various convenient application layer frameworks and tools (partial self-research and partial ecological co-construction) which can help the developers to improve the research and development efficiency under different scenes: multi-platform development: taro, uni-app; wait believe DSL changes wisdom city spreading engine slightly: WX 2; the smart application is isomorphic with H5: and (5) Web state.
For promoting intelligent application program flow, three capabilities are realized through encapsulation to help a developer to add an inlet for the intelligent application program of the developer, and the three capabilities are respectively as follows:
1. implementation H5 opens the smart application:
if the developer has its own H5 page, when it wants to open the smart application in H5, the provided H5 Universal Call SDK can be used: swanvake, swanvake functions: automatically splicing scheme; judging the environment of the browser and the system, selecting the optimal method to call scheme, and opening an intelligent application program; meanwhile, the inside and outside skip of the APP end of the smart city propagation engine is supported; if the jump fails, the user is guided to open in other ways.
Wherein, 1) is cited
Like other JavaScript libraries, are imported in html with script tags. Code example:
2) set-up method
Invoking the swanvanswer method in a binding event triggers the invoke function. Due to native capability limitations, in some circumstances, scheme invocation must be triggered by user behavior. Please bind the user event as much as possible to trigger the swanvanswer method, and the code example is as follows:
wherein the wanInvoke method parameters are as shown in the following table:
table 1: SwanInvoke method parameter specification
3) Failure to tune up
If the user does not install the smart city dissemination engine APP, or the browser or the App forbids jumping to other Apps, the condition of starting failure can occur. And jumping to a provided intermediate page by default after the calling is failed, and guiding a user to jump to the intelligent application program in other modes. If the call failure jump page is set by itself, the failUrl parameter can be configured, and the code is exemplified as follows:
2. the smart application opens the smart application, providing a way to open another smart application within the smart application that may pass through the component or API.
Assembly of: the component is used in the smart application to open another smart application, and the target related method in the navigator component is used.
API: using the API in the smart application to open another smart application, using the swan.
3. The intelligent application program is opened in the web-view, another intelligent application program is supported to be opened in the web-view of the intelligent application program, and a swan.
The service platform center system comprises a natural search system, a converged media propagation information flow system, an advertisement implantation system and a packaging integration system.
The natural search system is used for accurately matching detailed services or information with requirements of users, the media-integrated propagation information flow system is used for accessing contents of intelligent application programs into a smart city propagation engine, the media-integrated propagation information flow system comprises a recording and distributing module, an important flow inlet and a user attribute analysis module, the recording and distributing module is used for recording and distributing media-integrated information resources, the important flow inlet is used for providing an uploading material inlet for developers through the intelligent application programs, and the user attribute analysis module is used for analyzing relevant contents of the user attributes, interests and other personalized recommended and distributed intelligent application programs obtained through user analysis. It should be noted that, by setting the natural search system and the converged media dissemination information stream system, two large traffic entries of natural search and converged media dissemination engine information stream are provided for the intelligent application, where the natural search can meet the accurate search requirement of the user for the services and information in the intelligent application. For developers, the natural search can accurately match own detailed services or information with the requirements of users, and the deep conversion of the users is completed. The information flow is an important flow inlet which can be freely obtained by an intelligent application program developer, the intelligent application program provides an uploading material inlet for the developer, so that the capacity of accessing the intelligent application program content into the information flow of the intelligent city dissemination engine is realized for the developer, and the developer can record and distribute the intelligent application program content by the information flow of the intelligent city dissemination engine only by simple configuration work. When the information flow of the home page is checked in the smart city propagation engine APP, the information flow of the smart city propagation engine distributes related contents of the smart application program according to personalized recommendations such as user attributes, interests and the like obtained by the information flow analysis in the merged media data, so that the user can obtain more accurate service recommendation.
The advertisement implanting system is used for implanting advertisement codes on an intelligent application program page and comprises an exposure clicking module and a revenue showing module, the exposure clicking module is used for improving the perception rate of advertisement content, and the revenue showing module is used for showing advertisement flow revenue.
The package integration system is used for performing abstract package integration on the fused media resources. The packaging integration system comprises a media resource module, a member module, a marketing module and a content distribution module, wherein the media resource module is used for integrating and fusing media resources, the member module is used for screening high-quality users, the marketing module is used for popularizing the content of the intelligent application program, and the content distribution module is used for configuring and distributing marketing content.
In summary, the invention constructs the converged media service middlebox, abstractly packages and integrates the converged media resources, such as media resources, members, marketing and content distribution, and converts the converged media resources into the foreground-friendly reusable shared core capability, thereby realizing the conversion from the back-end service resources to the foreground easy-to-use capability; and strong background support capability is provided for the foreground, so that the service module can be quickly reused and landed.
Meanwhile, an intelligent application advertising revenue sharing mode is provided: the intelligent application program developer implants advertisement codes on a self intelligent application program page, and obtains advertisement income share through advertisement exposure and clicking. The intelligent application traffic owner may open the ad slots including: the intelligent application program Banner advertisement space, the information flow advertisement space (big picture, small picture, three pictures and vertical edition), the video front-attached advertisement space, the video rear-attached advertisement space and the incentive video advertisement space. Through platform ability, let the developer realize the flow and appear, continuously help the developer to obtain income, combine the page content of high value, form benign ecology.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.
Claims (5)
1. The utility model provides a melt media service platform based on intelligent application framework, includes the service platform central system that is connected with intelligent application, service platform central system installs at host client, its characterized in that, service platform central system includes natural search system, melts media propagation information flow system, advertisement implantation system and package integration system, natural search system is used for detailed service or information and user's demand to do accurate matching, it spreads information flow system to melt media and is used for realizing inserting intelligent application content wisdom city and spreads the engine, advertisement implantation system is used for implanting the advertisement code on intelligent application page, the package integration system is used for carrying out abstract package integration with melting media resource.
2. The intelligent application architecture-based converged media service platform of claim 1, wherein the packaging integration system comprises a media resource module, a member module, a marketing module and a content distribution module, the media resource module is used for integrating converged media resources, the member module is used for screening high-quality users, the marketing module is used for promoting intelligent application contents, and the content distribution module is used for configuring and distributing marketing contents.
3. The intelligent application architecture-based converged media service platform of claim 1, wherein the advertisement implantation system comprises an exposure click module and a revenue impression module, the exposure click module is used for improving the perception rate of advertisement content, and the revenue impression module is used for impression the advertisement traffic revenue.
4. The intelligent application architecture-based converged media service platform according to claim 1, wherein the converged media dissemination information flow system comprises a recording and distribution module, an important traffic inlet and a user attribute analysis module, the recording and distribution module is used for recording and distributing converged media information resources, the important traffic inlet is used for providing an upload material inlet for developers through intelligent applications, and the user attribute analysis module is used for analyzing relevant content of personalized recommended distributed intelligent applications such as user attributes, interests and the like obtained by user analysis.
5. The media-converged service platform based on the intelligent application architecture as claimed in claim 1, wherein the intelligent application adopts a dual-thread model, and the intelligent application comprises a logic layer and a rendering layer, the logic layer is used as a single thread to execute JavaScript codes and control generation and processing of intelligent application data, and the rendering layer uses a WebView thread to process rendering of pages and event interaction behaviors of users.
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