CN114331589A - Video generation method and device - Google Patents
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Abstract
The invention discloses a video generation method and a device, wherein the method comprises the following steps: acquiring video demand information; the video demand information is related to the target commodity; processing the video demand information by using a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos; processing the to-be-used heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods. Therefore, the method and the device can process the video demand information by using the heat video processing rule to obtain the standby heat video, and then comprehensively process the standby heat video to obtain the target creative video for marketing the target commodity, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
Description
Technical Field
The present invention relates to the field of video technologies, and in particular, to a video generation method and apparatus.
Background
The creative generation of marketing needs to go from text to pictures to video, and at present, the connection and adjustment of the multi-mode module are usually processed manually to generate video, and the video generation efficiency is relatively low. Therefore, it is important to provide a video generation method and apparatus to improve video generation efficiency and video quality, and further reduce marketing cost.
Disclosure of Invention
The invention aims to solve the technical problem of providing a video generation method and a video generation device, which can process video demand information by using heat video processing rules to obtain a standby heat video, and then comprehensively process the standby heat video to obtain a target creative video for marketing a target commodity, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
In order to solve the above technical problem, a first aspect of an embodiment of the present invention discloses a video generation method, where the method includes:
acquiring video demand information; the video demand information is related to a target commodity;
processing the video demand information by using a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos;
processing the standby heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the video demand information includes commodity image information;
the processing the video demand information by using the preset heat video processing rule to obtain a standby heat video set comprises the following steps:
segmenting and identifying the commodity image information by using a preset commodity single item identification rule to obtain commodity item information;
processing the commodity class information and a preset popularity video set to be matched to obtain a standby popularity video set; the hot video set to be matched comprises a plurality of hot videos to be matched.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the processing the commodity category information and a preset popularity video set to be matched to obtain a candidate popularity video set includes:
for any one to-be-matched heat video, judging whether the to-be-matched heat video is matched with the commodity class information or not to obtain a matching judgment result;
when the matching judgment result is yes, determining that the hot video to be matched is the standby hot video;
when the matching judgment result is negative, determining that the video to be matched is an alternative heat video;
screening out the alternative hot videos with the number matched with a preset category threshold value from all the alternative hot videos to serve as the standby hot videos.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the processing the standby popularity video set to obtain the target creative video set includes:
processing the to-be-used heat video set by using a preset video size processing rule to obtain a size heat video set; the size heat video set comprises a plurality of size heat videos;
processing the size heat video set by using a preset video subtitle processing rule to obtain a subtitle heat video set; the subtitle heat video set comprises a plurality of subtitle heat videos;
processing the subtitle heat video set by using a preset video score processing rule to obtain a target creative video set; the set of target creative videos includes a number of target creative videos.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the video requirement information includes output video size information;
the processing the standby heat video set by using a preset video size processing rule to obtain a size heat video set, comprising:
judging whether the video demand information contains the output video size information or not to obtain a size judgment result;
when the size judgment result is yes, scaling the image main body area of the target commodity corresponding to the video demand information in an equal proportion according to the output video size information to obtain a target commodity image;
for any standby heat video, carrying out equal-scale scaling on the standby heat video according to the size information of the output video to obtain a scaling heat video corresponding to the standby heat video;
and migrating the target commodity image to a scaling hot degree video corresponding to the standby hot degree video to generate a size hot degree video corresponding to the standby hot degree video.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the video demand information further includes advertisement text information;
the processing the size popularity video set by using a preset video subtitle processing rule to obtain a subtitle popularity video set includes:
judging whether the propaganda text information exists in the video demand information or not to obtain a text judgment result;
when the text judgment result is yes, a first input text image is obtained for the propaganda text information by using a preset subtitle image generation rule;
for any size hot video, removing subtitle information corresponding to the size hot video to obtain a first non-character hot video corresponding to the size hot video;
and migrating the first input text image to a first non-character heat video corresponding to the size heat video to generate a subtitle heat video corresponding to the size heat video.
As an optional implementation manner, in the first aspect of the embodiment of the present invention, the video demand information further includes promotion recording information;
the processing of the subtitle popularity video set by using a preset video score processing rule to obtain a target creative video set comprises the following steps:
judging whether the propaganda recording information exists in the video demand information or not to obtain a recording judgment result;
when the recording judgment result is yes, updating the original score corresponding to any subtitle heat video by using the propaganda recording information to obtain a target creative video corresponding to the subtitle heat video;
when the recording judgment result is negative, screening out a target music material matched with a target commodity word corresponding to the subtitle heat video from a preset music material library for any subtitle heat video to serve as the propaganda score corresponding to the subtitle heat video;
and updating the original score corresponding to the subtitle heat video by using the propaganda score corresponding to the subtitle heat video to obtain the target creative video corresponding to the subtitle heat video.
A second aspect of the embodiments of the present invention discloses a video generating apparatus, including:
the acquisition module is used for acquiring video demand information; the video demand information is related to a target commodity;
the first processing module is used for processing the video demand information by utilizing a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos;
the second processing module is used for processing the standby heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods.
As one optional implementation manner, in the second aspect of the embodiment of the present invention, the video demand information includes commodity image information;
the first processing submodule comprises an identification submodule and a processing submodule, wherein:
the identification submodule is used for carrying out segmentation identification on the commodity image information by utilizing a preset commodity single item identification rule to obtain commodity item information;
the processing submodule is used for processing the commodity class information and a preset popularity video set to be matched to obtain a standby popularity video set; the hot video set to be matched comprises a plurality of hot videos to be matched.
As an optional implementation manner, in the second aspect of the embodiment of the present invention, the processing sub-module processes the commodity category information and a preset hot video set to be matched, and a specific manner of obtaining a hot video set to be used is as follows:
for any one to-be-matched heat video, judging whether the to-be-matched heat video is matched with the commodity class information or not to obtain a matching judgment result;
when the matching judgment result is yes, determining that the hot video to be matched is the standby hot video;
when the matching judgment result is negative, determining that the video to be matched is an alternative heat video;
screening out the alternative hot videos with the number matched with a preset category threshold value from all the alternative hot videos to serve as the standby hot videos.
As an alternative implementation manner, in the second aspect of the embodiment of the present invention, the specific manner of processing the standby popularity video set by the second processing module to obtain the target creative video set is as follows:
processing the to-be-used heat video set by using a preset video size processing rule to obtain a size heat video set; the size heat video set comprises a plurality of size heat videos;
processing the size heat video set by using a preset video subtitle processing rule to obtain a subtitle heat video set; the subtitle heat video set comprises a plurality of subtitle heat videos;
processing the subtitle heat video set by using a preset video score processing rule to obtain a target creative video set; the set of target creative videos includes a number of target creative videos.
As one such optional implementation manner, in the second aspect of the embodiment of the present invention, the video requirement information includes output video size information;
the standby heat video set also comprises an image main body area of a target commodity corresponding to the video demand information;
the second processing module processes the to-be-used heat video set by using a preset video size processing rule, and the specific mode of obtaining the size heat video set is as follows:
judging whether the video demand information contains the output video size information or not to obtain a size judgment result;
when the size judgment result is yes, scaling the image main body area of the target commodity corresponding to the video demand information in an equal proportion according to the output video size information to obtain a target commodity image;
for any standby heat video, carrying out equal-scale scaling on the standby heat video according to the size information of the output video to obtain a scaling heat video corresponding to the standby heat video;
and migrating the target commodity image to a scaling hot degree video corresponding to the standby hot degree video to generate a size hot degree video corresponding to the standby hot degree video.
As one optional implementation manner, in the second aspect of the embodiment of the present invention, the video demand information further includes advertisement text information;
the second processing module processes the size heat video set by using a preset video subtitle processing rule, and the specific mode of obtaining the subtitle heat video set is as follows:
judging whether the propaganda text information exists in the video demand information or not to obtain a text judgment result;
when the text judgment result is yes, a first input text image is obtained for the propaganda text information by using a preset subtitle image generation rule;
for any size hot video, removing subtitle information corresponding to the size hot video to obtain a first non-character hot video corresponding to the size hot video;
and migrating the first input text image to a first non-character heat video corresponding to the size heat video to generate a subtitle heat video corresponding to the size heat video.
As a possible implementation manner, in the second aspect of the embodiment of the present invention, the video demand information further includes promotion recording information;
the second processing module processes the subtitle popularity video set by using a preset video score processing rule, and the specific mode of obtaining the target creative video set is as follows:
judging whether the propaganda recording information exists in the video demand information or not to obtain a recording judgment result;
when the recording judgment result is yes, updating the original score corresponding to any subtitle heat video by using the propaganda recording information to obtain a target creative video corresponding to the subtitle heat video;
when the recording judgment result is negative, screening out a target music material matched with a target commodity word corresponding to the subtitle heat video from a preset music material library for any subtitle heat video to serve as the propaganda score corresponding to the subtitle heat video;
and updating the original score corresponding to the subtitle heat video by using the propaganda score corresponding to the subtitle heat video to obtain the target creative video corresponding to the subtitle heat video.
A third aspect of the present invention discloses another video generating apparatus, including:
a memory storing executable program code;
a processor coupled with the memory;
the processor calls the executable program code stored in the memory to execute part or all of the steps in the video generation method disclosed in the first aspect of the embodiment of the present invention.
A fourth aspect of the present invention discloses a computer storage medium, where the computer storage medium stores computer instructions, and when the computer instructions are called, the computer instructions are used to perform some or all of the steps in the video generation method disclosed in the first aspect of the present invention.
Compared with the prior art, the embodiment of the invention has the following beneficial effects:
in the embodiment of the invention, video demand information is acquired; the video demand information is related to the target commodity; processing the video demand information by using a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos; processing the to-be-used heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods. Therefore, the method and the device can process the video demand information by using the heat video processing rule to obtain the standby heat video, and then comprehensively process the standby heat video to obtain the target creative video for marketing the target commodity, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic flow chart of a video generation method according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of another video generation method disclosed in the embodiment of the present invention;
fig. 3 is a schematic structural diagram of a video generating apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of another video generating apparatus according to the embodiment of the present invention;
fig. 5 is a schematic structural diagram of another video generating apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the technical solutions of the present invention better understood, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," and the like in the description and claims of the present invention and in the above-described drawings are used for distinguishing between different objects and not for describing a particular order. Furthermore, the terms "include" and "have," as well as any variations thereof, are intended to cover non-exclusive inclusions. For example, a process, method, apparatus, product, or apparatus that comprises a list of steps or elements is not limited to those listed but may alternatively include other steps or elements not listed or inherent to such process, method, product, or apparatus.
Reference herein to "an embodiment" means that a particular feature, structure, or characteristic described in connection with the embodiment can be included in at least one embodiment of the invention. The appearances of the phrase in various places in the specification are not necessarily all referring to the same embodiment, nor are separate or alternative embodiments mutually exclusive of other embodiments. It is explicitly and implicitly understood by one skilled in the art that the embodiments described herein can be combined with other embodiments.
The invention discloses a video generation method and a video generation device, which can process video demand information by using heat video processing rules to obtain standby heat videos, and then comprehensively process the standby heat videos to obtain target creative videos for marketing target commodities, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost. The following are detailed below.
Example one
Referring to fig. 1, fig. 1 is a schematic flow chart of a video generation method according to an embodiment of the present invention. The video generation method described in fig. 1 is applied to a video management system, such as a local server or a cloud server for video generation management, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the video generation method may include the operations of:
101. and acquiring video demand information.
In the embodiment of the invention, the video demand information is related to the target commodity.
102. And processing the video demand information by using a preset heat video processing rule to obtain a standby heat video set.
In the embodiment of the invention, the standby popularity video set comprises a plurality of standby popularity videos.
103. And processing the standby heat video set to obtain a target creative video set.
In the embodiment of the invention, the target creative video set is used for indicating marketing of target commodities.
Optionally, the video demand information includes commodity image information, and/or output video size information, and/or advertisement text information, and/or advertisement recording information, which is not limited in the embodiment of the present invention.
Optionally, the commodity image information includes one or more target commodity images.
Optionally, the candidate popularity video set further includes commodity category information.
Optionally, the commodity category information includes an image subject area of the target commodity corresponding to the video demand information.
Therefore, the video generation method described by the embodiment of the invention can process the video demand information by using the heat video processing rule to obtain the standby heat video, and then comprehensively process the standby heat video to obtain the target creative video for marketing the target commodity, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
In an optional embodiment, the video demand information includes commodity image information;
in the step 102, the video demand information is processed by using a preset heat video processing rule to obtain a standby heat video set, including:
segmenting and identifying the commodity image information by using a preset commodity single item identification rule to obtain commodity item information;
processing the commodity class information and a preset popularity video set to be matched to obtain a standby popularity video set; the hot video set to be matched comprises a plurality of hot videos to be matched.
Optionally, the commodity type information includes commodity main body area information and/or target type information, which is not limited in the embodiment of the present invention.
In this optional embodiment, as an optional implementation, the specific manner of obtaining the commodity category information by segmenting and identifying the commodity image information by using the preset commodity single item identification rule is as follows:
inputting a target commodity image in the commodity image information into an image segmentation model to obtain commodity main body area information;
and inputting the target commodity image in the commodity image information into a commodity single item identification model to obtain target item information.
Optionally, the commodity main body area information includes an image main body area of the target commodity corresponding to the video demand information.
Therefore, the video generation method described by the embodiment of the invention can be implemented to utilize the commodity single item identification rule to perform segmentation identification on the commodity image information to obtain the commodity item information, and then screen out a plurality of hot videos to be matched from the hot videos to be matched, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
In another optional embodiment, the processing the commodity category information and the preset popularity video set to be matched to obtain a standby popularity video set includes:
for any one to-be-matched heat video, judging whether the to-be-matched heat video is matched with the commodity class information or not to obtain a matching judgment result;
when the matching judgment result is yes, determining the hot video to be matched as a standby hot video;
when the matching judgment result is negative, determining that the hot video to be matched is an alternative hot video;
and screening out the alternative heat videos with the number matched with a preset category threshold value from all the alternative heat videos to serve as standby heat videos.
In this optional embodiment, as an optional implementation, the generation manner of the to-be-matched heat video specifically includes:
for any explosive commodity, acquiring a carousel heat video set corresponding to the explosive commodity;
for any carousel popularity video, detecting the carousel popularity video by using a detection model of a video frame-based picture detection algorithm to obtain key frame index information; the key frame index information comprises a plurality of key frame indexes; the key frame index is related to a corresponding video frame when the video frames of the carousel popularity video are switched;
performing segmentation processing on the carousel popularity video by using the key frame index information to obtain a segmented video set corresponding to the carousel popularity video; the segmented video set comprises a plurality of segmented videos;
extracting the segmented video set to obtain a frame image set; the frame image set comprises a plurality of frame images; the frame image is the Kth frame image of the segmented video; k is a positive integer greater than or equal to 1;
processing the frame image set by using an image segmentation model to obtain a segmented commodity main body image set; the segmented commodity main body image set comprises a plurality of segmented commodity main body images; each of the divided commodity main body images corresponds to a unique frame image;
for any segmented video, processing the segmented video by using an image extraction model based on an image matching positioning algorithm and a segmented commodity main body image corresponding to the segmented video to obtain a commodity main body area information set corresponding to the segmented video; the segmented commodity main body area information set comprises a plurality of segmented commodity main body area information; the segmented commodity main body area information comprises a segmented commodity main body area and a main body center coordinate corresponding to the segmented commodity main body area;
for any segmented commodity main body area information, filling a segmented commodity main body area corresponding to the segmented commodity main body area information by using peripheral pixel values corresponding to the segmented commodity main body area information to obtain updated commodity main body area information corresponding to the segmented commodity main body area information; the peripheral pixel value is a pixel value in a certain range around the segmented commodity main body area;
splicing and updating the segmented video corresponding to the segmented commodity main body area information by using the updated commodity main body area information to obtain a spliced template video;
for any spliced template video, processing the subtitle corresponding to the spliced template video by using a preset subtitle detection model based on a video subtitle detection algorithm to obtain spliced subtitle information corresponding to the spliced template video; the spliced caption information comprises spliced caption text information and/or spliced caption area coordinate information; the spliced caption information is used for constructing a caption template information set;
inputting the spliced subtitle information corresponding to the spliced template video into a preset commodity text recognition model to obtain a spliced commodity word information set corresponding to the spliced template video; the spliced commodity word information set comprises a plurality of spliced commodity word information; the spliced commodity word information comprises spliced commodity words and/or spliced position information; the splicing position information is the position of the spliced commodity word in the spliced subtitle text information; the spliced commodity word information is used for constructing a commodity word information set;
separating splicing score corresponding to the splicing template video to obtain splicing score information; the splicing score information comprises splicing score and/or score index information; the splicing score information is used for constructing a score information set;
and processing the spliced template video, the segmented commodity main body area information, the subtitle template information set, the commodity word information set and the score information set corresponding to the spliced template video to obtain the popularity video to be matched corresponding to the carousel popularity video.
Therefore, the video generation method described by the embodiment of the invention can select different processing modes for determining the to-be-used heat video by matching the to-be-matched heat video with the commodity category information, is favorable for improving the video generation efficiency and the video quality, and further reduces the marketing cost.
Example two
Referring to fig. 2, fig. 2 is a schematic flow chart of another video generation method according to an embodiment of the present invention. The video generation method described in fig. 2 is applied to a video management system, such as a local server or a cloud server for video generation management, and the embodiment of the present invention is not limited thereto. As shown in fig. 2, the video generation method may include the operations of:
201. and acquiring video demand information.
202. And processing the video demand information by using a preset heat video processing rule to obtain a standby heat video set.
203. And processing the to-be-used hot video set by using a preset video size processing rule to obtain a size hot video set.
In the embodiment of the present invention, the size heat video set includes a plurality of size heat videos.
204. And processing the size heat video set by using a preset video subtitle processing rule to obtain a subtitle heat video set.
In the embodiment of the invention, the subtitle heat video set comprises a plurality of subtitle heat videos.
205. And processing the subtitle heat video set by using a preset video score processing rule to obtain a target creative video set.
In the embodiment of the invention, the target creative video set comprises a plurality of target creative videos.
In the embodiment of the present invention, for specific technical details and technical noun explanations of step 201 to step 202, reference may be made to the detailed description of step 101 to step 102 in the first embodiment, and details are not repeated in the embodiment of the present invention.
Therefore, the video generation method described by the embodiment of the invention can process the video demand information by using the heat video processing rule to obtain the standby heat video, and then comprehensively process the standby heat video by using the video size processing rule, the video subtitle processing rule and the video score processing rule to obtain the target creative video for marketing the target commodity, thereby being beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
In an optional embodiment, the video requirement information includes output video size information;
the standby heat video set also comprises an image main body area of the target commodity corresponding to the video demand information;
in step 203, processing the to-be-used heat video set by using a preset video size processing rule to obtain a size heat video set, including:
judging whether the video demand information has output video size information or not to obtain a size judgment result;
when the size judgment result is yes, scaling the image main body area of the target commodity corresponding to the video demand information in an equal proportion according to the output video size information to obtain a target commodity image;
for any standby heat video, carrying out equal-scale scaling on the standby heat video according to the size information of the output video to obtain a scaling heat video corresponding to the standby heat video;
and migrating the target commodity image to a scaling hot degree video corresponding to the standby hot degree video to generate a size hot degree video corresponding to the standby hot degree video.
In this optional embodiment, as an optional implementation manner, when the size determination result is negative, according to preset video scaling size information, performing equal-scale scaling on an image main body area of the target commodity corresponding to the video demand information to obtain an alternative scaled commodity image;
for any standby hot video, carrying out equal-scale scaling on the standby hot video according to the video scaling size information to obtain an alternative scaling hot video corresponding to the standby hot video;
and migrating the alternative scaled commodity image to the alternative scaled heat video corresponding to the standby heat video to generate the size heat video corresponding to the standby heat video.
Therefore, the video generation method described in the embodiment of the invention can process the hot video to be used by selecting an appropriate processing mode through judging the video size information to obtain the size hot video, and is more favorable for improving the video generation efficiency and the video quality, thereby reducing the marketing cost.
In another optional embodiment, the video demand information further includes advertisement text information;
the processing the size popularity video set by using the preset video subtitle processing rule to obtain the subtitle popularity video set includes:
judging whether the propaganda text information exists in the video demand information or not to obtain a text judgment result;
when the text judgment result is yes, a first input text image is obtained by using a preset subtitle image generation rule to promote text information;
for any size hot video, removing subtitle information corresponding to the size hot video to obtain a first non-character hot video corresponding to the size hot video;
and migrating the first input text image to a first non-character heat video corresponding to the size heat video to generate a subtitle heat video corresponding to the size heat video.
In this optional embodiment, as an optional implementation manner, the specific manner of removing the subtitle information corresponding to the size hot video to obtain the non-word hot video corresponding to the size hot video is as follows:
calculating coordinates of a subtitle area corresponding to the size heat video to obtain subtitle coordinate information corresponding to the size heat video;
and clearing the subtitle information corresponding to the size heat video according to the subtitle coordinate information corresponding to the size heat video to obtain the non-character heat video corresponding to the size heat video.
In this optional embodiment, as another optional implementation manner, when the text determination result is negative, for any size popularity video, according to the commodity category information corresponding to the size popularity video, identifying a size commodity word corresponding to the size popularity video;
replacing and updating the caption commodity words in the caption text information corresponding to the size popularity video by using the size commodity words corresponding to the size popularity video to obtain size caption information corresponding to the size popularity video;
obtaining a second input text image according to the size subtitle information corresponding to the size heat video by using a preset subtitle image generation rule;
removing caption information corresponding to the size heat video to obtain a second non-character heat video corresponding to the size heat video;
and migrating the second input text image to a second non-character hot video corresponding to the size hot video to generate a subtitle hot video corresponding to the size hot video.
Therefore, the video generation method described in the embodiment of the invention can process the size popularity video by selecting an appropriate processing mode according to the judgment of the propaganda text information to obtain the subtitle popularity video, and is more beneficial to improving the video generation efficiency and the video quality, thereby reducing the marketing cost.
In yet another optional embodiment, the video demand information further includes promotion recording information;
the above-mentioned processing of subtitle popularity video set with the video score processing rule of predetermineeing, obtain target intention video set, include:
judging whether the propaganda recording information exists in the video demand information or not to obtain a recording judgment result;
when the recording judgment result is yes, updating the original score corresponding to any subtitle heat video by using the propaganda recording information to obtain a target creative video corresponding to the subtitle heat video;
when the recording judgment result is negative, for any subtitle heat video, screening out a target music material matched with a target commodity word corresponding to the subtitle heat video from a preset music material library as a propaganda score corresponding to the subtitle heat video;
and updating the original score corresponding to the subtitle heat video by using the propaganda score corresponding to the subtitle heat video to obtain the target creative video corresponding to the subtitle heat video.
Optionally, the music material library includes a plurality of music materials.
Therefore, the video generation method described in the embodiment of the invention can be used for judging the propaganda recording information to select a proper processing mode to process the subtitle heat video to obtain the target creative video, is more favorable for improving the video generation efficiency and the video quality, and further reduces the marketing cost.
EXAMPLE III
Referring to fig. 3, fig. 3 is a schematic structural diagram of a video generating apparatus according to an embodiment of the present invention. The apparatus described in fig. 3 can be applied to a video management system, such as a local server or a cloud server for video generation management, and the embodiment of the present invention is not limited thereto. As shown in fig. 3, the apparatus may include:
an obtaining module 301, configured to obtain video demand information; the video demand information is related to the target commodity;
the first processing module 302 is configured to process the video demand information by using a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos;
the second processing module 303 is configured to process the to-be-used heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods.
It can be seen that, by implementing the video generation device described in fig. 3, the video demand information can be processed by using the heat video processing rule to obtain the standby heat video, and then the target creative video for marketing the target commodity is obtained by comprehensively processing the standby heat video, so that the video generation efficiency and the video quality are improved, and the marketing cost is reduced.
In another alternative embodiment, as shown in fig. 4, the video demand information includes commodity image information;
the first processing submodule 302 includes an identification submodule 3021 and a processing submodule 3022, where:
the recognition submodule is used for carrying out segmentation recognition on the commodity image information by utilizing a preset commodity single item recognition rule to obtain commodity item information;
the processing submodule is used for processing the commodity class information and a preset popularity video set to be matched to obtain a standby popularity video set; the hot video set to be matched comprises a plurality of hot videos to be matched.
Therefore, by implementing the video generation device described in fig. 4, the commodity image information is segmented and identified by utilizing the commodity item identification rule to obtain the commodity item information, and then a plurality of hot videos to be matched are screened out from the hot videos to be matched, so that the video generation efficiency and the video quality are improved, and the marketing cost is reduced.
In yet another alternative embodiment, as shown in fig. 4, the processing sub-module 3022 processes the item information and the preset popularity video set to be matched, and the specific manner of obtaining the popularity video set to be used is as follows:
for any one to-be-matched heat video, judging whether the to-be-matched heat video is matched with the commodity class information or not to obtain a matching judgment result;
when the matching judgment result is yes, determining the hot video to be matched as a standby hot video;
when the matching judgment result is negative, determining that the hot video to be matched is an alternative hot video;
and screening out the alternative heat videos with the number matched with a preset category threshold value from all the alternative heat videos to serve as standby heat videos.
Therefore, by implementing the video generation device described in fig. 4, different processing modes are selected for matching the popularity video to be matched and the commodity category information to determine the popularity video to be used, which is beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
In yet another alternative embodiment, as shown in fig. 4, the second processing module 303 processes the hot video set to be used to obtain the target creative video set in a specific manner:
processing the to-be-used heat video set by using a preset video size processing rule to obtain a size heat video set; the size heat video set comprises a plurality of size heat videos;
processing the size heat video set by using a preset video subtitle processing rule to obtain a subtitle heat video set; the caption hot degree video set comprises a plurality of caption hot degree videos;
processing the subtitle heat video set by using a preset video score processing rule to obtain a target creative video set; the set of target creative videos includes a number of target creative videos.
It can be seen that, by implementing the video generation device described in fig. 4, the popularity video processing rule can be utilized to process the video demand information to obtain the standby popularity video, and then the video size processing rule, the video subtitle processing rule and the video score processing rule are utilized to comprehensively process the standby popularity video to obtain the target creative video for marketing the target commodity, which is beneficial to improving the video generation efficiency and the video quality and further reducing the marketing cost.
In yet another alternative embodiment, as shown in fig. 4, the video demand information includes output video size information;
the second processing module 303 processes the to-be-used heat video set by using a preset video size processing rule, and the specific way of obtaining the size heat video set is as follows:
judging whether the video demand information has output video size information or not to obtain a size judgment result;
when the size judgment result is yes, scaling the image main body area of the target commodity corresponding to the video demand information in an equal proportion according to the output video size information to obtain a target commodity image;
for any standby heat video, carrying out equal-scale scaling on the standby heat video according to the size information of the output video to obtain a scaling heat video corresponding to the standby heat video;
and migrating the target commodity image to a scaling hot degree video corresponding to the standby hot degree video to generate a size hot degree video corresponding to the standby hot degree video.
Therefore, by implementing the video generation device described in fig. 4, the heat video to be used can be processed by selecting an appropriate processing mode through the judgment of the video size information to obtain the size heat video, which is more beneficial to improving the video generation efficiency and the video quality, and further reducing the marketing cost.
In yet another alternative embodiment, as shown in fig. 4, the video demand information further includes promotional text information;
the standby heat video set also comprises an image main body area of the target commodity corresponding to the video demand information;
the second processing module 303 processes the size popularity video set by using a preset video subtitle processing rule, and the specific way of obtaining the subtitle popularity video set is as follows:
judging whether the propaganda text information exists in the video demand information or not to obtain a text judgment result;
when the text judgment result is yes, a first input text image is obtained by using a preset subtitle image generation rule to promote text information;
for any size hot video, removing subtitle information corresponding to the size hot video to obtain a first non-character hot video corresponding to the size hot video;
and migrating the first input text image to a first non-character heat video corresponding to the size heat video to generate a subtitle heat video corresponding to the size heat video.
Therefore, by implementing the video generation device described in fig. 4, the proper processing mode can be selected for judging the propaganda text information to process the size popularity video to obtain the subtitle popularity video, which is more beneficial to improving the video generation efficiency and the video quality, and further reducing the marketing cost.
In yet another alternative embodiment, as shown in fig. 4, the video demand information further includes promotion recording information;
the second processing module 303 processes the subtitle popularity video set by using the preset video score processing rule, and the specific way of obtaining the target creative video set is as follows:
judging whether the propaganda recording information exists in the video demand information or not to obtain a recording judgment result;
when the recording judgment result is yes, updating the original score corresponding to any subtitle heat video by using the propaganda recording information to obtain a target creative video corresponding to the subtitle heat video;
when the recording judgment result is negative, for any subtitle heat video, screening out a target music material matched with a target commodity word corresponding to the subtitle heat video from a preset music material library as a propaganda score corresponding to the subtitle heat video;
and updating the original score corresponding to the subtitle heat video by using the propaganda score corresponding to the subtitle heat video to obtain the target creative video corresponding to the subtitle heat video.
It can be seen that, implementing the video generation device described in fig. 4, can select suitable processing mode to process the subtitle heat video to obtain the target creative video to the judgement of propaganda recording information, is more favorable to improving video generation efficiency and video quality, and then reduces marketing cost.
Example four
Referring to fig. 5, fig. 5 is a schematic structural diagram of another video generating apparatus according to an embodiment of the present disclosure. The apparatus described in fig. 5 can be applied to a video management system, such as a local server or a cloud server for video generation management, and the embodiment of the present invention is not limited thereto. As shown in fig. 5, the apparatus may include:
a memory 401 storing executable program code;
a processor 402 coupled with the memory 401;
the processor 402 calls the executable program code stored in the memory 401 for performing the steps in the video generation method described in the first embodiment or the second embodiment.
EXAMPLE five
The embodiment of the invention discloses a computer-readable storage medium which stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute the steps in the video generation method described in the first embodiment or the second embodiment.
EXAMPLE six
An embodiment of the present invention discloses a computer program product, which includes a non-transitory computer-readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute the steps in the video generation method described in the first embodiment or the second embodiment.
The above-described embodiments of the apparatus are merely illustrative, and the modules described as separate parts may or may not be physically separate, and the parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, where the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other disk memories, CD-ROMs, or other magnetic disks, A tape memory, or any other medium readable by a computer that can be used to carry or store data.
Finally, it should be noted that: the video generation method and apparatus disclosed in the embodiments of the present invention are only preferred embodiments of the present invention, which are only used for illustrating the technical solutions of the present invention, and are not limited thereto; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the spirit and scope of the technical solutions of the embodiments of the present invention.
Claims (10)
1. A method of video generation, the method comprising:
acquiring video demand information; the video demand information is related to a target commodity;
processing the video demand information by using a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos;
processing the standby heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods.
2. The video generation method according to claim 1, wherein the video demand information includes commodity image information;
the processing the video demand information by using the preset heat video processing rule to obtain a standby heat video set comprises the following steps:
segmenting and identifying the commodity image information by using a preset commodity single item identification rule to obtain commodity item information;
processing the commodity class information and a preset popularity video set to be matched to obtain a standby popularity video set; the hot video set to be matched comprises a plurality of hot videos to be matched.
3. The video generation method of claim 2, wherein the processing the commodity category information and a preset popularity video set to be matched to obtain a popularity video set to be used comprises:
for any one to-be-matched heat video, judging whether the to-be-matched heat video is matched with the commodity class information or not to obtain a matching judgment result;
when the matching judgment result is yes, determining that the hot video to be matched is the standby hot video;
when the matching judgment result is negative, determining that the video to be matched is an alternative heat video;
screening out the alternative hot videos with the number matched with a preset category threshold value from all the alternative hot videos to serve as the standby hot videos.
4. The video generation method of claim 1, wherein the processing the standby popularity video set to obtain a target creative video set comprises:
processing the to-be-used heat video set by using a preset video size processing rule to obtain a size heat video set; the size heat video set comprises a plurality of size heat videos;
processing the size heat video set by using a preset video subtitle processing rule to obtain a subtitle heat video set; the subtitle heat video set comprises a plurality of subtitle heat videos;
processing the subtitle heat video set by using a preset video score processing rule to obtain a target creative video set; the set of target creative videos includes a number of target creative videos.
5. The video generation method of claim 4, wherein the video demand information includes output video size information;
the standby heat video set also comprises an image main body area of a target commodity corresponding to the video demand information;
the processing the standby heat video set by using a preset video size processing rule to obtain a size heat video set, comprising:
judging whether the video demand information contains the output video size information or not to obtain a size judgment result;
when the size judgment result is yes, scaling the image main body area of the target commodity corresponding to the video demand information in an equal proportion according to the output video size information to obtain a target commodity image;
for any standby heat video, carrying out equal-scale scaling on the standby heat video according to the size information of the output video to obtain a scaling heat video corresponding to the standby heat video;
and migrating the target commodity image to a scaling hot degree video corresponding to the standby hot degree video to generate a size hot degree video corresponding to the standby hot degree video.
6. The video generation method of claim 4, wherein the video demand information further includes promotional text information;
the processing the size popularity video set by using a preset video subtitle processing rule to obtain a subtitle popularity video set includes:
judging whether the propaganda text information exists in the video demand information or not to obtain a text judgment result;
when the text judgment result is yes, a first input text image is obtained for the propaganda text information by using a preset subtitle image generation rule;
for any size hot video, removing subtitle information corresponding to the size hot video to obtain a first non-character hot video corresponding to the size hot video;
and migrating the first input text image to a first non-character heat video corresponding to the size heat video to generate a subtitle heat video corresponding to the size heat video.
7. The video generation method of claim 4, wherein the video demand information further includes promotion recording information;
the processing of the subtitle popularity video set by using a preset video score processing rule to obtain a target creative video set comprises the following steps:
judging whether the propaganda recording information exists in the video demand information or not to obtain a recording judgment result;
when the recording judgment result is yes, updating the original score corresponding to any subtitle heat video by using the propaganda recording information to obtain a target creative video corresponding to the subtitle heat video;
when the recording judgment result is negative, screening out a target music material matched with a target commodity word corresponding to the subtitle heat video from a preset music material library for any subtitle heat video to serve as the propaganda score corresponding to the subtitle heat video;
and updating the original score corresponding to the subtitle heat video by using the propaganda score corresponding to the subtitle heat video to obtain the target creative video corresponding to the subtitle heat video.
8. A video generation apparatus, characterized in that the apparatus comprises:
the acquisition module is used for acquiring video demand information; the video demand information is related to a target commodity;
the first processing module is used for processing the video demand information by utilizing a preset heat video processing rule to obtain a standby heat video set; the standby heat video set comprises a plurality of standby heat videos;
the second processing module is used for processing the standby heat video set to obtain a target creative video set; the targeted creative video collection is used to indicate marketing to the targeted goods.
9. A video generation apparatus, characterized in that the apparatus comprises:
a memory storing executable program code;
a processor coupled with the memory;
the processor calls the executable program code stored in the memory to perform the video generation method of any of claims 1-7.
10. A computer-storable medium that stores computer instructions that, when invoked, perform a video generation method according to any one of claims 1-7.
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| CN202111492349.8A CN114331589A (en) | 2021-12-08 | 2021-12-08 | Video generation method and device |
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| CN202111492349.8A CN114331589A (en) | 2021-12-08 | 2021-12-08 | Video generation method and device |
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