CN114302184A - Commodity information display method and equipment - Google Patents

Commodity information display method and equipment Download PDF

Info

Publication number
CN114302184A
CN114302184A CN202111621379.4A CN202111621379A CN114302184A CN 114302184 A CN114302184 A CN 114302184A CN 202111621379 A CN202111621379 A CN 202111621379A CN 114302184 A CN114302184 A CN 114302184A
Authority
CN
China
Prior art keywords
commodity
display
information
configuration information
picture
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202111621379.4A
Other languages
Chinese (zh)
Inventor
莫世宇
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Alibaba China Network Technology Co Ltd
Original Assignee
Alibaba China Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Alibaba China Co Ltd filed Critical Alibaba China Co Ltd
Priority to CN202111621379.4A priority Critical patent/CN114302184A/en
Publication of CN114302184A publication Critical patent/CN114302184A/en
Pending legal-status Critical Current

Links

Images

Abstract

According to the commodity information display method and the commodity information display equipment, the server sends the display material and the display configuration information of the commodity to the terminal, and the terminal performs rendering processing on the display material by using the display configuration information and displays the obtained commodity information. The display mode of the commodity information can keep good expression effect of the commodity information, meanwhile, the manufacturing cost required by the commodity information is reduced, and the user experience is improved.

Description

Commodity information display method and equipment
Technical Field
The embodiment of the invention relates to the technical field of data processing, in particular to a method and equipment for displaying commodity information.
Background
With the rapid development of electronic commerce technology, it is possible for merchants to show merchandise information to consumers through a new media form.
At present, the display of the existing commodity information is realized in a multimedia mode. The merchant uploads the video file which can be used for expressing the commodity information to the server platform, and the consumer downloads and plays the video file from the server platform when browsing the commodity so as to acquire the relevant information of the commodity.
However, when the information of the commodity changes, the merchant needs to make a video file for the commodity again, and the labor cost and the time cost for making the video file are high, which is not beneficial to displaying the commodity information.
Disclosure of Invention
The embodiment of the invention provides a display method and display equipment for commodity information, which are used for reducing the manufacturing cost required by the commodity information and improving the user experience.
In a first aspect, an embodiment of the present invention provides a method for displaying commodity information, where the method for displaying commodity information is applicable to a server, and the method for displaying commodity information includes:
acquiring a display material of a commodity; determining display configuration information of the commodity; and sending the display material and the display configuration information of the commodity to the terminal, wherein the display configuration information is used for rendering the display material to obtain the commodity information to be displayed of the commodity.
It can know, with present server with the video file that the trade company made be used for expressing commodity information down to the terminal, the terminal compares to the mode that the video file directly broadcast, this embodiment trade company need not to make the video file, but directly with the demonstration material and the demonstration configuration information storage of commodity in the server, when the consumer triggers the demonstration operation to the commodity information of commodity, the server is with the demonstration material and the demonstration configuration information transmission to the terminal of commodity, the terminal will utilize and show that configuration information carries out the rendering processing to showing the material, and will obtain commodity information and show. The display mode of the commodity information enables the expression effect of the commodity information to be maintained, meanwhile, the manufacturing cost required by the commodity information is reduced, and the experience of a merchant is improved.
Optionally, the obtaining of display materials of the commodity includes: acquiring a picture material of a commodity; determining display configuration information for the commodity, including: determining picture playing configuration information of the picture material; the picture playing configuration information includes the playing sequence, the playing duration and the special effect resource information of the picture material.
It can be known that, the display material in this embodiment includes the picture material of commodity, through carrying out the setting of picture broadcast configuration information for the picture material, can make the terminal can play according to established picture broadcast configuration information when rendering the picture material, makes the picture material after the rendering can present the dynamic display effect similar to the video effect when playing.
Optionally, the obtaining the display material of the commodity further includes: obtaining comment information of the commodity; extracting key information from the comment information to obtain a bullet screen material of the commodity; the determining the display configuration information of the commodity further comprises: determining bullet screen playing configuration information of the bullet screen material; the bullet screen playing configuration information comprises the display quantity, the display interval and the rolling speed of the bullet screen materials.
It can be known that, the display material in this embodiment still includes the barrage material of commodity, and wherein, the barrage material is used for showing the comment and the evaluation of consumer to this commodity, through the processing of rendering with the comment and the evaluation of commodity barrage for the commodity evaluation can show to the consumer in the form of barrage, thereby has promoted the dynamic display effect of commodity information.
Optionally, the obtaining the display material of the commodity further includes: acquiring background music materials of the commodity; the determining the display configuration information of the commodity further comprises: determining music configuration information of the commodity; the music configuration information includes a play start time and a play end time of the background music material, a play volume of the background music material, and a play speed of the background music material.
It can be known that, the display material in this embodiment also includes the background music material, and this will make consumer's terminal show the picture and/or barrage of commodity information while, the terminal still will synchronous broadcast the audio information that obtains based on music configuration information renders up, and this will make consumer experience better to the browsing of commodity information, has promoted the diversification and the individuation of commodity information when the show, further promotes the dynamic display effect of commodity information.
Optionally, the display method further includes: and updating the display materials of the commodities requested by the material updating request according to the received material updating request.
It can be known that, because this embodiment merchant need not make the video file, but directly with the display material and the display configuration information storage of commodity in the server, this makes when the merchant needs to carry out information update to commodity, can directly upload the material of updating to the server to make the server update the display material of corresponding commodity. By the mode, the maintenance cost of the merchant on the commodity information can be greatly reduced, and the updating cost and the updating efficiency of the commodity information are improved.
In a second aspect, an embodiment of the present invention provides a method for displaying commodity information, where the method for displaying commodity information is applied to a terminal, and the method for displaying commodity information includes:
receiving display materials and display configuration information of the commodities sent by the server; rendering the display material by using the display configuration information to obtain commodity information to be displayed of the commodity; and displaying the commodity information to be displayed.
It can be known that, with present server issuing the video file that is used for expressing commodity information that the trade company made to the terminal, the terminal compares the mode that the video file directly broadcast, in this embodiment, when the consumer triggered the display operation to the commodity information of commodity, the terminal will be to the display configuration information that the server was issued first render the processing to showing the material, then show the commodity information that obtains after rendering. The display mode of the commodity information enables the expression effect of the commodity information to be maintained, meanwhile, the manufacturing cost required by the commodity information is reduced, and the experience of a merchant is improved.
Optionally, correspondingly, the display configuration information includes picture playing configuration information, and/or bullet screen playing configuration information, and/or music playing configuration information; the rendering processing is performed on the display material by using the display configuration information to obtain the commodity information to be displayed of the commodity, and the method comprises the following steps: performing picture rendering processing on the picture material of the commodity by using the picture playing configuration information, and/or performing barrage rendering processing on the barrage material of the commodity by using the barrage playing configuration information, and/or performing audio rendering processing on the background music material of the commodity by using the music playing configuration information; should show this commodity information of waiting to show, include: and combining and displaying the picture information and/or the bullet screen information and/or the background music obtained after the rendering processing.
It can be known that, the display material in this embodiment includes at least one kind of display material in the picture material, barrage material and the background music material of commodity, and the terminal can carry out corresponding rendering to each material for picture material, barrage material and the background music material after the rendering carry out the combined display, make commodity information can present the dynamic display effect similar to video effect.
In a third aspect, an embodiment of the present application provides an electronic device, including: a memory, a processor; at least one processor; and
a memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the method of any one of the first or second aspects.
In a fourth aspect, the present application provides a computer-readable storage medium, in which computer-executable instructions are stored, and when the processor executes the computer-executable instructions, the method according to any one of the first aspect or the second aspect is implemented.
In a fifth aspect, the present application provides a computer program product comprising a computer program that, when executed by a processor, implements the method according to any one of the first or second aspects.
The embodiment of the invention provides a display method and equipment of commodity information. The display mode of the commodity information can keep good expression effect of the commodity information, meanwhile, the manufacturing cost required by the commodity information is reduced, and the user experience is improved.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure.
FIG. 1 is a schematic diagram of a display method of merchandise information;
FIG. 2 is a schematic diagram of a network architecture upon which the present application is based;
fig. 3 is a schematic flowchart of a method for displaying commodity information according to an embodiment of the present disclosure;
fig. 4 is a first interface schematic diagram of a display method of commodity information according to an embodiment of the present disclosure;
fig. 5 is a second interface schematic diagram of a display method of commodity information according to an embodiment of the present disclosure;
fig. 6 is a third interface schematic diagram of a display method of commodity information according to an embodiment of the present application;
fig. 7 is a schematic flowchart of another method for displaying merchandise information according to an embodiment of the present disclosure;
fig. 8 is a data flow diagram illustrating a display method of commodity information according to an embodiment of the present disclosure;
fig. 9 is a schematic diagram of a hardware structure of an electronic device provided in the present application.
With the foregoing drawings in mind, certain embodiments of the disclosure have been shown and described in more detail below. These drawings and written description are not intended to limit the scope of the disclosed concepts in any way, but rather to illustrate the concepts of the disclosure to those skilled in the art by reference to specific embodiments.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.
In the technical scheme of the application, the information of each related commodity is collected, stored, used, processed, transmitted, provided, published and the like, and the information meets the regulations of related laws and regulations without violating the customs of the public order.
With the rapid development of electronic commerce technology, it is possible for merchants to show merchandise information to consumers through a new media form.
The existing commodity information is displayed in a multimedia mode, and the multimedia mode can be video media. Fig. 1 is a schematic diagram of a display method of commodity information, and as shown in fig. 1, the display of the existing commodity information depends on a commodity video, and a merchant can make a short video or a small video for the commodity of the merchant to express the commodity information and place the commodity video in a commodity page. When receiving a browsing request of a consumer, the server issues the commodity video of the commodity to the consumer for the consumer to watch. Obviously, in the existing scheme, merchants are required to have certain video editing capacity, which is extremely difficult for some merchants with small business scale, and is limited by the manufacturing cost and the manufacturing capacity, and it is difficult for these merchants to display their own commodity information in the above-mentioned video media-based manner.
Particularly, when the information of the commodity changes, the original commodity video cannot be used continuously, and the merchant needs to make a new commodity video according to the new commodity information again, so that the consumer can browse the latest commodity information of the commodity. This also aggravates the problem of higher cost of producing the commodity information, and is not favorable for commodity display.
In view of the above problems, compared with the prior art in which the server directly issues the video file for expressing the commodity information made by the merchant to the terminal so that the terminal directly plays the video file, the present application will not display the commodity information based on the video file. Specifically, in the embodiment of the application, a merchant only needs to store the display material and the display configuration information of the commodity in the server, when a consumer triggers the display operation on the commodity information of the commodity, the server can issue the display material and the display configuration information of the commodity to the terminal, and the terminal renders the display material by utilizing the rendering component of the terminal to combine the display configuration information, so that the commodity information can be dynamically displayed to be watched by the consumer.
For merchants, the display mode of the commodity information does not need to make video files, the information display cost is low, and the display effect and the display efficiency are high; for the consumers, the terminal does not need to download video files by using the display mode of the commodity information, so that the network overhead of the terminal is effectively reduced, and the performance of the terminal is favorably improved.
Referring to fig. 2, fig. 2 is a schematic diagram of a network architecture based on the present application, and the network architecture shown in fig. 2 may specifically include a server 1, a first terminal 2, and a second terminal 3.
The server 1 may be a server cluster disposed in a cloud. The server 1 can be specifically used for providing functions of storage, processing, transceiving and the like of commodity-related data, providing commodity data uploading and editing for merchants through communication with the first terminal 2 and the second terminal 3, and providing various commodity-related services such as commodity browsing and transaction for consumers.
The first terminal 2 and the second terminal 3 may specifically be hardware devices having network communication functions and service application functions, which include but are not limited to smart phones, tablet computers, desktop computers, internet of things devices, and the like. The difference is that the first terminal 2 is a terminal used by the consumer and the second terminal 3 is a terminal used by the merchant. The merchant can upload the display material and the display configuration information of the commodity to the server 1 through the second terminal 3 for storage, the consumer can send a browsing request for the commodity information to the server 1 through the first terminal 2, the server 1 can issue the display material and the display configuration information of the commodity to the first terminal 2 based on the browsing request, and the first terminal 2 can render the display material, so that the consumer can browse the rendered commodity information.
The method for displaying commodity information according to the embodiment of the present application will be described in detail below with reference to specific examples. The following embodiments may be combined with each other and may not be described in detail in some embodiments for the same or similar concepts or processes.
It should be noted that the execution subject of the display method of the commodity information provided in this embodiment is the aforementioned server, and fig. 3 is a flowchart of the display method of the commodity information provided in this embodiment. As shown in fig. 3, the method for displaying the commodity information may include the following steps:
and 301, acquiring display materials of the commodities.
Step 302, determining display configuration information of the commodity.
Specifically, as described above, the server can acquire the display material of the commodity and the display configuration information of the commodity through interaction with the second terminal of the merchant.
In order to enable the commodity information of the commodity to have a better display effect, in the embodiment, the commodity display material may include multiple material types.
Illustratively, the types of display material include, but are not limited to, picture material, barrage material, and background music material. Accordingly, for different types of display materials, the server determines corresponding display configuration information for each type of material.
As described in steps 301 and 302, the merchant needs to upload the display material and the display configuration information of the commodity to the server through the second terminal, so that the server stores the acquired display material and display configuration information in an associated manner for querying.
In this process, the following will specifically describe the acquisition of different display materials and the determination of display configuration information with reference to the drawings.
Exemplarily, fig. 4 is a first interface schematic diagram of a display method of commodity information provided in the embodiment of the present application. Fig. 4 is a process of determining and uploading picture display materials and picture display configuration information at the view angle of the second terminal of the merchant.
First, the merchant may upload picture materials in an information configuration page of the product provided by the server, as shown in fig. 4, in the item of "product picture added currently", the merchant has added "product picture a", "product picture B", product picture C ", and" product picture D ", and in the area indicated by" + ", the merchant may also add more product pictures as picture materials of the product. After the addition of the picture of the good is completed, the merchant may select "next" to trigger the next processing step.
Of course, the commodity pictures can be directly used as picture materials in the display materials, uploaded and stored in the server for subsequent display. Or, the commodity pictures can be screened again, so that the screened commodity pictures are uploaded as picture materials and stored in the server for subsequent display, and fig. 4 shows the processing procedure of the method.
With continued reference to fig. 4, the server may also provide the merchant with a "select uploaded goods pictures" page on which the merchant may select a goods picture that is desired as a picture material from the added goods pictures. The processing mode can provide the opportunity for the merchant to use the better pictures as the commodity picture materials, and the display effect of the commodity display information is convenient to improve.
In order to render and display the picture material by the consumer terminal, the server also provides an edit page of the picture playing configuration information for the merchant to determine to obtain the picture playing configuration information. It can be known that the picture playing configuration information includes the playing order, the playing duration and the special effect resource information of the picture material.
Generally, the picture material includes a plurality of commodity pictures, and the playing sequence of each commodity picture when played as display information can be represented by the playing sequence. The playing time of the picture material is used for indicating the display time of staying and displaying for each picture when each picture is displayed. The special effect resource information is used for representing the animation special effect before or after a certain picture is displayed. Typically, these animated special effects are pre-created and stored in the server, and the merchant simply selects the animated special effect ID of the animated special effect that is desired to be presented in the display information.
In addition, the server will provide the merchant with a plurality of preset image playing configuration information, as shown in fig. 4, the merchant may directly select one of the preset image playing configuration information. Certainly, the merchant can also customize the picture playing configuration information, that is, edit the picture playing sequence, the picture playing duration and the special effect resource information by himself to obtain a more personalized display effect.
After the configuration is completed, the server also provides a preview page of display information to the merchant, and in the page, the merchant can preview the currently configured commodity information so that the merchant can modify the commodity information based on the current display effect.
And finally, after the merchant determines that the configuration is finished, the server acquires the confirmed picture playing configuration information, and the picture playing configuration information is stored in a data file to which the commodity ID belongs in an associated manner. For example, [ article ID, display material (picture material), display configuration information (picture play configuration information) ].
It should be noted that the playing order, the playing duration and the special effect resource information can be represented by an array or a character string, such as [ the commodity picture ID, the playing order, the playing duration and the special effect resource ID ]. Illustratively, for the selected "commodity picture a", the picture playing configuration information thereof is represented as [ commodity picture a,1, 30s, special effects resource 1 ].
It can be known that, the display material in this embodiment includes the picture material of commodity, through carrying out the setting of picture broadcast configuration information for the picture material, can make the terminal can play according to established picture broadcast configuration information when rendering the picture material, makes the picture material after the rendering can present the dynamic display effect similar to the video effect when playing.
In order to improve the display effect of the commodity, the display material can also comprise a bullet screen material. The specific server acquires comment information of the commodity, and performs key information extraction processing on the comment information to obtain a bullet screen material of the commodity. Specifically, the comment information generally refers to comment content left by a consumer after completing a transaction for a certain commodity, and generally, the number of words of the comment content is large, and the redundant content of the comment content is large.
In this embodiment, in order to obtain a bullet screen material with a smaller number of words and a smaller redundant content, the server performs key information extraction processing including word segmentation processing, semantic recognition, keyword extraction, and the like on the comment information to remove redundant content in the comment information, including a non-redundant content portion, to obtain a bullet screen material.
Subsequently, fig. 5 is a second interface schematic diagram of a display method of commodity information provided in the embodiment of the present application. Fig. 5 is a process of determining bullet screen display configuration information at the perspective of the second terminal of the merchant.
In this embodiment, the server may further provide a bullet screen display configuration page for the merchant, so that the merchant sets a corresponding bullet screen display mode for the bullet screen material, and the bullet screen play configuration information includes the display quantity, the display interval, and the scroll speed of the bullet screen material.
The display quantity of the bullet screen materials refers to the maximum number of characters which can be displayed at the same time, and if the display quantity is 50, the maximum number of 50 characters can be displayed at the same time. The display distance of the bullet screen materials refers to the size of the display distance between each line of bullet screen and the adjacent line of bullet screen when the bullet screen is displayed. The scroll speed refers to the moving speed of the bullet screen in the dynamic display.
Similar to the aforementioned configuration of the picture playing configuration information, the server also provides various preset bullet screen playing configuration information for the merchant, so that the merchant can complete the rapid configuration of bullet screen materials. As shown in fig. 5, the merchant may directly select one of the preset bullet screen playing configuration information. Certainly, the merchant can also customize the bullet screen playing configuration information, that is, edit the display quantity, the display interval and the scrolling speed by himself to obtain a more personalized display effect.
After the configuration is completed, the server also provides a bullet screen material information preview page for the merchant, and the merchant can preview the currently configured commodity information in the page, so that the merchant can modify the commodity information based on the current display effect.
And finally, after the merchant determines that the configuration is finished, the server acquires the confirmed bullet screen configuration information, and the bullet screen playing configuration information is stored in a data file to which the commodity ID belongs in an associated manner. For example, [ article ID, display material (bullet screen material), display configuration information (bullet screen play configuration information) ].
It can be known that, the display material in this embodiment still includes the barrage material of commodity, and wherein, the barrage material is used for showing the comment and the evaluation of consumer to this commodity, through the processing of rendering with the comment and the evaluation of commodity barrage for the commodity evaluation can show to the consumer in the form of barrage, thereby has promoted the dynamic display effect of commodity information.
In order to further improve the display effect of the commodity information, the display material may further include a background music material.
Exemplarily, fig. 6 is a third interface schematic diagram of a display method of commodity information provided in the embodiment of the present application. Fig. 6 is a process of determining music configuration information from the perspective of the second terminal of the merchant.
Firstly, the server determines the background music required by the merchant, and in one mode, the server provides a plurality of optional background music for the merchant, such as "background music a", "background music B" and "background music C" shown in fig. 6, and the merchant can listen to the background music provided by the server on trial and select "background music B" as the background music material of the commodity; or, the merchant can upload legal background music which the merchant wants to use through an interface of "add background music" to serve as background music materials of the commodity.
In order to enable the consumer terminal to render and display the picture material, after the determination of the background music material is completed, the server needs the merchant to continue to determine the music configuration information of the background music material. Specifically, the music configuration information includes a play start time and a play end time of the background music material, a play volume of the background music material, and a play speed of the background music material.
The playing start time and the playing end time of the background music material are used for indicating the playing start time point of the background music and the playing end time point of the background music when the commodity information is displayed, and the commodity can only play the audio with the preset time length when the commodity information is displayed through the determination of the time points, so that the audio-visual experience of consumers is improved.
The playing volume of the background music material and the playing speed of the background music material are respectively used for representing the volume of the background music and the playing speed of the music when the commodity information is displayed, and by adopting different volumes and speeds, the commodity information can be further more personalized when displayed, and the commodity details are highlighted.
After the configuration is completed, the server also provides a preview page of display information to the merchant, and in the page, the merchant can preview the currently configured commodity information so that the merchant can modify the commodity information based on the current display effect.
Finally, when the merchant determines that the configuration is completed, the server acquires the confirmed music configuration information, and the music configuration information is associated and stored in the data file to which the commodity ID belongs. For example, [ article ID, display material (background music material), display profile (music profile) ].
It can be known that, the display material in this embodiment also includes the background music material, and this will make consumer's terminal show the picture and/or barrage of commodity information while, the terminal still will synchronous broadcast the audio information that obtains based on music configuration information renders up, and this will make consumer experience better to the browsing of commodity information, has promoted the diversification and the individuation of commodity information when the show, further promotes the dynamic display effect of commodity information.
In other examples, the server will also update the display material for the merchandise requested by the material update request according to the received material update request. By the mode, when the merchant needs to update the information of the commodity, the updated material can be directly uploaded to the server, so that the server updates the display material of the corresponding commodity.
And 303, sending the display material and the display configuration information of the commodity to the terminal, wherein the display configuration information is used for rendering the display material to obtain the commodity information to be displayed of the commodity.
Specifically, after the server acquires the display material and the display configuration information, the product ID and the corresponding display material and display configuration information are stored in an associated manner. The consumer can initiate a browsing request of the goods by the server through the first terminal, and the requested goods ID is included in the browsing request. At this time, the server finds the display material and the display configuration information of the corresponding commodity in the information of each commodity based on the commodity ID, and issues the display material and the display configuration information to the consumer terminal. The consumer terminal calls various material rendering components, performs corresponding rendering processing on various display materials by combining the display modes of the display materials recorded in the display configuration information, and presents the rendered results to the consumer.
Compared with the mode that the existing server issues the video file which is manufactured by the merchant and used for expressing the commodity information to the terminal, and the terminal directly plays the video file, the merchant does not need to manufacture the video file, but directly stores the display material and the display configuration information of the commodity in the server, when the consumer triggers the display operation of the commodity information of the commodity, the server sends the display material and the display configuration information of the commodity to the terminal, and the terminal renders the display material by using the display configuration information and displays the obtained commodity information. The display mode of the commodity information enables the expression effect of the commodity information to be maintained, meanwhile, the manufacturing cost required by the commodity information is reduced, and the experience of a merchant is improved.
Corresponding to the foregoing embodiment, fig. 7 is a flowchart illustrating another method for displaying merchandise information according to an embodiment of the present application. The execution subject of the mode shown in fig. 7 is a terminal used by a consumer, such as the first terminal 2 shown in the architecture of fig. 2.
As shown in fig. 7, the method for displaying the merchandise information may include the following steps:
and step 701, receiving display materials and display configuration information of the commodities sent by the server.
And step 702, rendering the display material by using the display configuration information to obtain the commodity information to be displayed of the commodity.
And step 703, displaying the information of the commodity to be displayed.
Fig. 8 is a data flow diagram of a display method of commodity information according to an embodiment of the present application, and in this embodiment, a consumer browses a commodity page provided by a server on a terminal, as shown in fig. 7 and 8. The items page includes a number of selectable items and the viewed items, as shown in FIG. 8, the consumer selectable item "item A".
At this time, the terminal generates a browsing request for browsing the product information of the product a. The browsing request includes the article ID of the article a, which is used to characterize the identity of the article a.
After the server receives a browsing request of the terminal to the commodity A, the display material and the display configuration information of the commodity are inquired in the information of each commodity, and the display material and the display configuration information of the commodity A are issued to the consumer terminal.
At this time, the consumer terminal will also use the display configuration information to render the display material, so as to obtain the information of the product to be displayed.
Corresponding to the previous embodiment, the display material may include a picture material of a commodity, the display configuration information includes picture playing configuration information, and the consumer terminal performs picture rendering processing on the picture material of the commodity by using the picture playing configuration information, so that the picture material may be displayed according to a playing order, a playing duration and special effect resource information described in the picture playing configuration information. The rendering of the picture material by the consumer terminal can be realized by calling the existing UI rendering software or component of the terminal, such as Android interpreter, OpenGL, or Web technology. The present embodiment will not limit the rendering specific algorithm and processing manner.
And/or the display material may further include a bullet screen material of the commodity, and the display configuration information includes bullet screen playing configuration information, and the consumer terminal performs bullet screen rendering processing on the bullet screen material of the commodity by using the bullet screen playing configuration information, so that the bullet screen material can be displayed according to the bullet screen display quantity, the bullet screen display interval and the rolling speed described in the bullet screen playing configuration information. The display area of the bullet screen is not limited in this embodiment, but the bullet screen may be displayed in a preset display area, such as an upper area of the screen, for example, when the bullet screen is displayed.
And/or the display material may include background music material of the commodity, and the display configuration information includes music configuration information, and the consumer terminal performs rendering processing on the background music material of the commodity by using the music configuration information, so that the background music material can be played according to the playing time, the volume and the playing speed described in the music configuration information. The present embodiment will not limit the processing method employed for music playback.
It can be known that, with present server issuing the video file that is used for expressing commodity information that the trade company made to the terminal, the terminal compares the mode that the video file directly broadcast, in this embodiment, when the consumer triggered the display operation to the commodity information of commodity, the terminal will be to the display configuration information that the server was issued first render the processing to showing the material, then show the commodity information that obtains after rendering. The display mode of the commodity information enables the expression effect of the commodity information to be maintained, meanwhile, the manufacturing cost required by the commodity information is reduced, and the experience of a merchant is improved.
Fig. 9 is a schematic diagram of a hardware structure of an electronic device provided in the present application, and as shown in fig. 9, an embodiment of the present application provides an electronic device, a memory of the electronic device may be configured to store at least one program instruction, and a processor is configured to execute the at least one program instruction, so as to implement the technical solution of the above method embodiment. The implementation principle and technical effect are similar to those of the embodiments related to the method, and are not described herein again.
The embodiment of the application provides a chip. The chip comprises a processor for calling a computer program in a memory to execute the technical solution in the above embodiments. The principle and technical effects are similar to those of the related embodiments, and are not described herein again.
The embodiment of the present application provides a computer program product, which, when running on an electronic device, enables the electronic device to execute the technical solutions in the above embodiments. The principle and technical effects are similar to those of the related embodiments, and are not described herein again.
The embodiment of the present application provides a computer-readable storage medium, on which program instructions are stored, and when the program instructions are executed by an electronic device, the electronic device is enabled to execute the technical solutions of the above embodiments. The principle and technical effects are similar to those of the related embodiments, and are not described herein again.
The above embodiments are only for illustrating the embodiments of the present invention and are not to be construed as limiting the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made on the basis of the embodiments of the present invention shall be included in the scope of the present invention.

Claims (10)

1. The display method of the commodity information is characterized in that the display method of the commodity information is suitable for a server; the display method comprises the following steps:
acquiring a display material of a commodity;
determining display configuration information of the commodity;
and sending the display material of the commodity and the display configuration information to a terminal, wherein the display configuration information is used for rendering the display material to obtain the commodity information to be displayed of the commodity.
2. The display method according to claim 1, wherein the acquiring of the display material of the commodity includes:
acquiring a picture material of the commodity;
the determining the display configuration information of the commodity comprises:
determining picture playing configuration information of the picture material;
the picture playing configuration information comprises the playing sequence, the playing duration and the special effect resource information of the picture materials.
3. The display method according to claim 2, wherein the acquiring of the display material of the commodity further comprises:
obtaining comment information of the commodity;
extracting key information from the comment information to obtain a bullet screen material of the commodity;
the determining the display configuration information of the commodity further comprises:
determining bullet screen playing configuration information of the bullet screen materials;
and the bullet screen playing configuration information comprises the display quantity, the display interval and the rolling speed of the bullet screen materials.
4. The display method according to claim 2 or 3, wherein the acquiring of the display material of the commodity further comprises:
acquiring background music materials of the commodities;
the determining the display configuration information of the commodity further comprises:
determining music configuration information of the commodity;
the music configuration information includes a play start time and a play end time of the background music material, a play volume of the background music material, and a play speed of the background music material.
5. The display method according to claim 1, further comprising:
and updating the display materials of the commodities requested by the material updating request according to the received material updating request.
6. The display method of the commodity information is characterized in that the display method of the commodity information is suitable for a terminal; the display method comprises the following steps:
receiving display materials and display configuration information of the commodities sent by the server;
rendering the display material by using the display configuration information to obtain commodity information to be displayed of the commodity;
and displaying the commodity information to be displayed.
7. The display method according to claim 6, wherein the display material includes a picture material of the commercial product, and/or a barrage material, and/or a background music material;
correspondingly, the display configuration information comprises picture playing configuration information, and/or bullet screen playing configuration information, and/or music playing configuration information;
the rendering processing is performed on the display material by using the display configuration information to obtain the commodity information to be displayed of the commodity, and the method comprises the following steps:
performing picture rendering processing on the picture material of the commodity by using the picture playing configuration information, and/or performing barrage rendering processing on the barrage material of the commodity by using the barrage playing configuration information, and/or performing audio rendering processing on the background music material of the commodity by using the music playing configuration information;
the displaying the commodity information to be displayed comprises:
and combining and displaying the picture information and/or the bullet screen information and/or the background music obtained after the rendering processing.
8. An electronic device, comprising:
at least one processor; and
a memory;
the memory stores computer-executable instructions;
the at least one processor executing the computer-executable instructions stored by the memory causes the at least one processor to perform the method of any of claims 1-5 or claims 6 or 7.
9. A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a processor, implement the method of any of claims 1-5 or claims 6 or 7.
10. A computer program product comprising computer instructions, characterized in that the computer instructions, when executed by a processor, implement the method according to any of claims 1-5 or 6 or 7.
CN202111621379.4A 2021-12-28 2021-12-28 Commodity information display method and equipment Pending CN114302184A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202111621379.4A CN114302184A (en) 2021-12-28 2021-12-28 Commodity information display method and equipment

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202111621379.4A CN114302184A (en) 2021-12-28 2021-12-28 Commodity information display method and equipment

Publications (1)

Publication Number Publication Date
CN114302184A true CN114302184A (en) 2022-04-08

Family

ID=80969387

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202111621379.4A Pending CN114302184A (en) 2021-12-28 2021-12-28 Commodity information display method and equipment

Country Status (1)

Country Link
CN (1) CN114302184A (en)

Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105117934A (en) * 2015-08-05 2015-12-02 北京奇艺世纪科技有限公司 Commodity comment information display method and apparatus
CN108174288A (en) * 2017-12-27 2018-06-15 深圳创维-Rgb电子有限公司 Playback method, device, display terminal and storage medium
CN109087143A (en) * 2018-08-10 2018-12-25 安徽爱依特科技有限公司 A kind of shelf multimedia system with shopping guide's function
CN111191919A (en) * 2019-12-27 2020-05-22 珠海随变科技有限公司 Commodity model processing method, commodity model processing device, commodity model processing equipment and storage medium
CN111507740A (en) * 2019-01-30 2020-08-07 北京沃东天骏信息技术有限公司 Commodity information display method, device and system, electronic equipment and readable medium
CN112702643A (en) * 2019-10-22 2021-04-23 上海哔哩哔哩科技有限公司 Bullet screen information display method and device and mobile terminal
CN113298587A (en) * 2020-05-25 2021-08-24 阿里巴巴集团控股有限公司 Shop commodity information display method, electronic equipment and client
CN113420244A (en) * 2020-07-20 2021-09-21 阿里巴巴集团控股有限公司 Dynamic effect template generation method, dynamic picture display method and device and electronic equipment
CN113556578A (en) * 2021-08-03 2021-10-26 广州酷狗计算机科技有限公司 Video generation method, device, terminal and storage medium

Patent Citations (9)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN105117934A (en) * 2015-08-05 2015-12-02 北京奇艺世纪科技有限公司 Commodity comment information display method and apparatus
CN108174288A (en) * 2017-12-27 2018-06-15 深圳创维-Rgb电子有限公司 Playback method, device, display terminal and storage medium
CN109087143A (en) * 2018-08-10 2018-12-25 安徽爱依特科技有限公司 A kind of shelf multimedia system with shopping guide's function
CN111507740A (en) * 2019-01-30 2020-08-07 北京沃东天骏信息技术有限公司 Commodity information display method, device and system, electronic equipment and readable medium
CN112702643A (en) * 2019-10-22 2021-04-23 上海哔哩哔哩科技有限公司 Bullet screen information display method and device and mobile terminal
CN111191919A (en) * 2019-12-27 2020-05-22 珠海随变科技有限公司 Commodity model processing method, commodity model processing device, commodity model processing equipment and storage medium
CN113298587A (en) * 2020-05-25 2021-08-24 阿里巴巴集团控股有限公司 Shop commodity information display method, electronic equipment and client
CN113420244A (en) * 2020-07-20 2021-09-21 阿里巴巴集团控股有限公司 Dynamic effect template generation method, dynamic picture display method and device and electronic equipment
CN113556578A (en) * 2021-08-03 2021-10-26 广州酷狗计算机科技有限公司 Video generation method, device, terminal and storage medium

Similar Documents

Publication Publication Date Title
CN111970577B (en) Subtitle editing method and device and electronic equipment
US11899907B2 (en) Method, apparatus and device for displaying followed user information, and storage medium
CN109168026A (en) Instant video display methods, device, terminal device and storage medium
US10558698B2 (en) Lyric page generation method and lyric page generation apparatus
KR102219844B1 (en) Server-based conversion of autoplay content into click-to-play content
CN111611518B (en) Automatic visual display page publishing method and system based on Html5
US20090307602A1 (en) Systems and methods for creating and sharing a presentation
US20070219937A1 (en) Automated visualization for enhanced music playback
WO2014062633A2 (en) Displaying a buy/download button based on purchase history
CN113365134B (en) Audio sharing method, device, equipment and medium
US20220310125A1 (en) Method and apparatus for video production, device and storage medium
CN105512187B (en) Information display method and information display device based on display picture
US20200293175A1 (en) Three-dimensional interactive user interface
JP2023533457A (en) Method, Apparatus, and Device for Posting and Replying to Multimedia Content
US20220321936A1 (en) Information push method, apparatus, electronic device and storage medium
CN111225232A (en) Video-based sticker animation engine, realization method, server and medium
WO2020216310A1 (en) Method used for generating application, terminal device, and computer readable medium
US11019300B1 (en) Providing soundtrack information during playback of video content
WO2023241373A1 (en) Image record generation method and apparatus, and electronic device and storage medium
CN112492399B (en) Information display method and device and electronic equipment
CN111667313A (en) Advertisement display method and device, client device and storage medium
CN114302184A (en) Commodity information display method and equipment
WO2022213801A1 (en) Video processing method, apparatus, and device
CN115269886A (en) Media content processing method, device, equipment and storage medium
CN113553466A (en) Page display method, device, medium and computing equipment

Legal Events

Date Code Title Description
PB01 Publication
PB01 Publication
SE01 Entry into force of request for substantive examination
SE01 Entry into force of request for substantive examination
TA01 Transfer of patent application right

Effective date of registration: 20220926

Address after: No. 699, Wangshang Road, Binjiang District, Hangzhou City, Zhejiang Province, 310052

Applicant after: Alibaba (China) Network Technology Co.,Ltd.

Address before: 310056 room 508, floor 5, building 4, No. 699, Wangshang Road, Changhe street, Binjiang District, Hangzhou, Zhejiang

Applicant before: Alibaba (China) Co.,Ltd.

TA01 Transfer of patent application right