CN114298733A - Digital marketing system based on digital content distribution - Google Patents
Digital marketing system based on digital content distribution Download PDFInfo
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Abstract
The invention provides a digital marketing system based on digital content distribution. A content construction module: constructing a digital content channel model, acquiring digital content, converting the digital content into a uniform format, and storing the uniform format in a content main library; a content management module: establishing a cross-platform full-link data insight model, carrying out digital processing on the digital data of the content master library, and establishing a distribution channel; a digital marketing module: the method comprises the steps of obtaining user requirements and market requirements, formulating a digital marketing strategy, generating digital transactions, and generating digital products according to the digital transactions and distribution channels. The invention realizes the high-efficiency integration of creation resources, and realizes the uniform production and high-efficiency conversion of contents; the cross-platform and cross-domain digital content processing is realized, and efficient digital distribution is realized; the invention sets different digital marketing schemes until a digital transaction is generated, and determines a final digital product after the transaction is generated.
Description
Technical Field
The invention relates to the technical field of digital marketing, in particular to a digital marketing system based on digital content distribution.
Background
At present, with the development of mobile media, internet and global market competition in various industries, the realization of efficient user content interactive display experience has become a new trend. Today, the bean vermicelli economy based on live broadcast has great market value, users obtain a great amount of product information from different channel platforms every day, but how to select the hottest most suitable product information from the complex information in a targeted manner needs to carry out certain digital marketing.
However, as a main new economic form, digital marketing provides a new challenge for a user content interaction system, and the existing system lacks innovation, lacks technology and operation service integration, and cannot perform cross-platform customer information cultivation, acquisition and conversion accurately and powerfully, even compared with content distributors, lacks professional content originators, cannot develop by means of E-era network media, and cannot innovate digital intelligent services.
In summary, in the existing scenario, part of content distributors invest a lot of relevant professional human resources, and produce network materials for delivery, even if one network material is edited in 2-3 days, the content is boring and not new, and the network delivery effect is flat. Meanwhile, along with the continuous increase of labor cost, the resource input pressure of content distributors is increased, and the content distributors can not pay out the content and become irrecoverable, so that the content distributors cannot become powerful fulcrums for enterprise digital marketing. In the prior art, how to quickly acquire high-quality hot spot materials and borrow marketing, how to improve the breadth and depth of network content and how to continuously keep digital marketing continuously leading is also a business demand problem to be solved urgently by most content distributors.
Disclosure of Invention
The invention provides a digital marketing system based on digital content distribution, which is used for solving the problems that how to quickly acquire high-quality hot materials and borrow marketing, how to improve the breadth and depth of network content and how to continuously keep digital marketing continuously leading in the prior art.
A digital marketing system based on digital content distribution, comprising:
a content construction module: constructing a digital content channel model, acquiring digital content, converting the digital content into a uniform format, and storing the uniform format in a content main library;
a content management module: establishing a cross-platform full-link data insight model, carrying out digital processing on the digital data of the content master library, and establishing a distribution channel;
a digital marketing module: the method comprises the steps of obtaining user requirements and market requirements, formulating a digital marketing strategy, generating digital transactions, and generating digital products according to the digital transactions and distribution channels.
As an embodiment of the present invention: the content construction module comprises:
public domain content channel unit: constructing a public domain channel engine, setting a material judgment rule on the public domain channel engine, performing channel audit through a digital content channel obtained by the public domain channel engine and the material judgment rule, and judging whether the digital content channel is a target public domain channel; wherein the content of the first and second substances,
the target public domain channel comprises: PC end channel, content APP, small program;
private content channel unit: the system comprises a digital content uploading platform, a customized content provider and a target private channel, wherein the digital content uploading platform is used for screening the customized content provider through the digital content platform, and the screened customized content provider is used as the target private channel; wherein the content of the first and second substances,
the target private domain channel: the system comprises a customized content employee, a customized content enterprise and a customized content personal provider;
a content acquisition unit: the system comprises a public domain channel and a target private domain channel, wherein the public domain channel is used for acquiring public materials and the target private domain channel is used for acquiring personalized customized materials;
a format conversion unit: the system comprises a public material and a personalized customized material, and is used for carrying out format division on the public material and the personalized customized material according to a material format, and classifying the materials according to material contents after the format division;
the material format comprises: text format, audio format, video format, picture format;
a material library unit: the method is used for constructing a content master library, storing the classified public materials and personalized customized materials in a partition mode according to material types, performing digital conversion on the materials in each area after the materials are stored in the partition mode, and determining digital data.
As an embodiment of the present invention: the content management module includes:
a model building unit: the method comprises the steps of obtaining a marketing process and a distribution platform of digital content, and constructing a cross-platform full-link data insight model according to the marketing process and the distribution platform; wherein the content of the first and second substances,
the marketing process comprises the following steps: a content generation process, a content application process and a content conversion process;
the distribution platform includes: the system comprises a content generation platform, a content distribution platform, a content retention platform, a content cultivation platform and a content conversion platform;
a content auditing unit: the system comprises a cloud terminal, a content auditing rule, a manual review rule and a quality auditing and legal auditing module, wherein the cloud terminal is used for setting a content auditing rule and a manual review rule and carrying out quality auditing and legal auditing on the digital content;
a content management unit: the digital content management system is used for acquiring the checked digital content, constructing a content library, performing grouping processing on the digital content in the content library, setting a content tag, and establishing a digital content management model according to the grouping processing and the content tag;
a content distribution unit: the system comprises a digital content management model and a content distribution module, wherein the digital content management model is used for acquiring a preset digital content distribution rule and establishing a distribution channel in the digital content management model; wherein the content of the first and second substances,
the digital distribution rule comprises the following steps: contact distribution rules, media distribution rules, and channel distribution rules.
As an embodiment of the present invention: the digital marketing module comprises:
a user requirement unit: the system comprises a data processing module, a data processing module and a data processing module, wherein the data processing module is used for acquiring service demand data of a user and determining a data demand standard of a client;
market demand units: the system is used for acquiring market digitalized hot spot data and determining a market trading medium;
a strategy making unit: according to the service demand data and the data demand standard, an individualized data recommendation strategy of the user is formulated; according to the market digital hot spot data and the market trading medium, making a digital marketing promotion advertisement based on the hot spot data;
a transaction unit: the system is used for sending the personalized data recommendation strategy to a client, determining a target demand product of a user, putting the digital marketing promotion advertisement on the market, determining advertisement putting reflux data and medium distribution data reflux, and determining potential clients in the market;
a product calling unit: calling corresponding digital content through the distribution channel according to the target demand product, packaging the digital content into a digital content product and sending the digital content product to a customer; and formulating a single-to-single marketing strategy according to the market potential customers, and pushing a digital product based on hot spot data to the market potential customers according to the single-to-single marketing strategy.
As an embodiment of the present invention: the system further comprises:
marketing plan management module: the system is used for making a digital marketing plan according to the user demand and the market demand and determining a digital marketing schedule;
a calendar management module: the digital marketing schedule is followed to generate a digital marketing calendar;
marketing resource combination module: the system is used for acquiring the existing marketing resources and setting the combination mode of the marketing resources according to the digital marketing plan;
the marketing strategy execution module: the system is used for monitoring the execution of the digital marketing strategy according to the digital marketing plan;
the automated marketing driving module: and the execution process is used for automatically driving the digital marketing strategy after the digital marketing strategy is executed.
As an embodiment of the present invention: the digital marketing module further comprises:
an online transaction channel management unit: when the digital transaction is an online digital transaction, an online transaction record axis is established, and online transaction progress is recorded;
an offline transaction channel management unit: when the digital transaction is an offline transaction, a timing query plan is formulated, and an offline transaction state is queried at regular time;
a distribution transaction channel management unit: the system is used for establishing an independent distribution channel aiming at users with different requirements according to the user requirements and recording and monitoring distribution conditions;
a commodity management unit: the system is used for acquiring corresponding digital products through the distribution channel according to the digital transaction;
a sales management unit: the system is used for recording transaction records according to the digital transaction to generate sales data;
a task management unit: and the system is used for determining each digital transaction process according to the digital transactions, dividing each digital transaction process into a plurality of transaction tasks and monitoring the completion state of each transaction task.
As an embodiment of the present invention: the digital marketing module further comprises:
a medium management unit: the system comprises a distribution channel, a digital transaction medium, a data management module and a data management module, wherein the distribution channel is used for determining the digital transaction medium and performing medium data management on the digital transaction medium; wherein the content of the first and second substances,
the media data management includes: channel distribution data, medium operation data, medium interaction data and medium delivery data;
a member management unit: the system is used for determining the member user according to the digital transaction and setting an exclusive data tag for the member user;
an automated marketing unit: the system is used for carrying out automatic transaction on the user requirements of the member user after determining the member identity information corresponding to the exclusive data label according to the exclusive data label;
a data reflow unit: and the system is used for acquiring marketing data reflux according to the digital marketing strategy and determining the effect value of digital marketing.
As an embodiment of the present invention: the content management module constructs a full link data insight model, and further comprises the following steps:
step 1: acquiring a digital process of digital marketing; wherein the content of the first and second substances,
the digital process comprises the following steps: a data acquisition process, a digital processing process, a digital marketing process and a digital transaction process;
step 2: establishing a service subsystem according to the digital process; wherein the content of the first and second substances,
the service subsystem comprises a data acquisition system, a data processing system, a digital marketing system and a digital transaction system;
and step 3: configuring a data processor in the service subsystem; wherein the content of the first and second substances,
the data processor includes: a listener, a distributor, and a responder;
monitoring a data stream in the service subsystem through the listener to determine a data trend;
the distributor distributes data to different data in the digital process to determine distributed data;
the responder is used for generating a corresponding distribution response according to the distribution data;
and 4, step 4: according to the data processor, a full-link data processing model is formed in the digital flow;
and 5: and adding a digital transaction assembler into the data processing model, and assembling a digital product of the digital transaction according to the digital transaction.
As an embodiment of the present invention: the digital marketing module further comprises:
a product determination unit: the system is used for determining the product standard and the product requirement of the digital product according to the digital transaction;
product composition marking unit: the system is used for carrying out digital content marking in the content master library according to the product requirement;
the product composition processing unit: the digital mark content is standardized according to the product standard to generate functional data; wherein the content of the first and second substances,
the normalization process includes: abnormal data deletion, noise data deletion, uniform mark filling, average value filling, undersampling, majority sample reduction, oversampling, minority sample increase, class-type feature transformation (One-Hot, Embedding) and numerical feature transformation (normalization and discretization);
a product characteristic processing unit: the system is used for determining the characteristics of the digital product according to the product standard and the product requirement, extracting the characteristics from the functional data and determining the product structure; wherein the content of the first and second substances,
the feature extraction includes: feature construction, feature combination and feature screening;
a product sequencing module: the system comprises a product structure, a function data processing module, a data sorting module and a data sorting module, wherein the product structure is used for determining corresponding target data in the function data according to the product structure, and performing data sorting on the target data to generate a digital product; wherein the content of the first and second substances,
the data sorting comprises: generating a data candidate set, constructing a sorting characteristic, roughly sorting and scoring, finely sorting and scoring and outputting a sorting result.
As an embodiment of the present invention: the digital marketing module further comprises:
the transaction information generation unit: the system is used for generating a trading contract after the digital marketing strategy is responded by a user and sending the trading contract to a user side;
the transaction broadcasting unit: the system is used for establishing a consensus node based on a user side according to the transaction contract, broadcasting contract content and performing transaction consensus circulation;
a transaction consensus unit: according to the transaction consensus cycle, loading a check point at the consensus node to detect the transaction contract; wherein the content of the first and second substances,
the checkpoint includes: detecting transaction specification, transaction deadline, transaction standard, transaction data volume, transaction certification and transaction conditions;
a transaction checking unit: performing consensus cyclic detection on the trading contract according to the check point and generating a consensus protocol;
a transaction protocol unit: the agreement is used for loading the consensus agreement into the transaction contract to generate an agreement mark;
a transaction determination unit: and generating encrypted electronic transaction information of the user according to the protocol mark, and determining that the digital transaction is established.
The invention has the beneficial effects that: the invention realizes the high-efficiency integration of creation resources, realizes the uniform production and high-efficiency conversion of contents and establishes an independent content master library; a cross-platform full-link data insight model is established, cross-platform and cross-domain digital content processing is realized by the cross-platform full-link data insight model, and efficient digital distribution is realized; the invention sets different digital marketing schemes until a digital transaction is generated, and determines a final digital product according to a distribution channel after the transaction is generated.
Additional features and advantages of the invention will be set forth in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention. The objectives and other advantages of the invention will be realized and attained by the structure particularly pointed out in the written description and drawings.
The technical solution of the present invention is further described in detail by the accompanying drawings and embodiments.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
fig. 1 is a system composition diagram of a digital marketing system based on digital content distribution according to an embodiment of the present invention;
FIG. 2 is a diagram illustrating a composition of a content gallery according to an embodiment of the present invention;
FIG. 3 is a flowchart illustrating a process of digital marketing according to an embodiment of the present invention;
fig. 4 is a functional diagram of a digital marketing calendar according to an embodiment of the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Example 1:
as shown in fig. 1, the present invention is a digital marketing system based on digital content distribution, including:
a content construction module: constructing a digital content channel model, acquiring digital content, converting the digital content into a uniform format, and storing the uniform format in a content main library;
a content management module: establishing a cross-platform full-link data insight model, carrying out digital processing on the digital data of the content master library, and establishing a distribution channel;
a digital marketing module: the method comprises the steps of obtaining user requirements and market requirements, formulating a digital marketing strategy, generating digital transactions, and generating digital products according to the digital transactions and distribution channels.
The principle of the technical scheme is as follows: the invention relates to a digital marketing system, which comprises three parts, namely content construction, content management and digital marketing. Firstly, the invention supports various web pages of a PC end, APP of a collection end and small programs to create resources, integrates the data, realizes the uniform production and the efficient conversion of the content, and establishes a single content master database, namely a database, as shown in figure 2. Meanwhile, the generated materials need to be processed digitally, but because different platforms, different content creators or suppliers exist in the process of digital processing, and the digital processing is an extremely complex environment, a cross-platform full-link data insight model is built, the cross-platform and cross-domain digital content processing is realized by the cross-platform and cross-domain digital content processing model, and a distribution channel is arranged for distributing the digital content. Finally, the digital marketing of the invention is based on the user demand and the market demand, different digital marketing schemes can be set for the user and the market system until the digital transaction is generated, and after the transaction is generated, the final digital product is determined in a distribution channel.
The beneficial effects of the above technical scheme are that: the invention realizes the high-efficiency integration of creation resources, realizes the uniform production and high-efficiency conversion of contents and establishes an independent content master library; a cross-platform full-link data insight model is established, cross-platform and cross-domain digital content processing is realized by the cross-platform full-link data insight model, and efficient digital distribution is realized; the invention sets different digital marketing schemes until a digital transaction is generated, and determines a final digital product according to a distribution channel after the transaction is generated.
Example 2:
as an embodiment of the present invention: the content construction module comprises:
public domain content channel unit: constructing a public domain channel engine, setting a material judgment rule on the public domain channel engine, performing channel audit through a digital content channel obtained by the public domain channel engine and the material judgment rule, and judging whether the digital content channel is a target public domain channel; wherein the content of the first and second substances,
the target public domain channel comprises: PC end channel, content APP, small program;
private content channel unit: the system comprises a digital content uploading platform, a customized content provider and a target private channel, wherein the digital content uploading platform is used for screening the customized content provider through the digital content platform, and the screened customized content provider is used as the target private channel; wherein the content of the first and second substances,
the target private domain channel: the system comprises a customized content employee, a customized content enterprise and a customized content personal provider;
a content acquisition unit: the system comprises a public domain channel and a target private domain channel, wherein the public domain channel is used for acquiring public materials and the target private domain channel is used for acquiring personalized customized materials;
a format conversion unit: the system comprises a public material and a personalized customized material, and is used for carrying out format division on the public material and the personalized customized material according to a material format, and classifying the materials according to material contents after the format division;
the material format comprises: text format, audio format, video format, picture format;
a material library unit: the method is used for constructing a content master library, storing the classified public materials and personalized customized materials in a partition mode according to material types, performing digital conversion on the materials in each area after the materials are stored in the partition mode, and determining digital data.
The principle of the technical scheme is as follows: as shown in fig. 3, the content channel of the present invention is divided into public domain content and private domain content, which are also very well divided, and the public creator is the public domain content; the content creators which are engaged by the enterprises for personalized content customization belong to the private domain content. They create the materials they need in different ways. When the content is acquired, the method divides the content according to the format and classifies the material, namely, the material is required to be classified in any task or transaction. These transactions are based on historical transactions and a set of ongoing transactions. The final content total library is shown in fig. 2, and mainly implements management of content, interaction of content, auditing of content, and generation and distribution of content.
The beneficial effects of the above technical scheme are that: the invention can not only be used for mass creators, but also have independent content creators which are used by enterprises for personalized content customization, thereby enlarging the acquisition range of the material, realizing the high-efficiency acquisition of the material, namely the high-efficiency resource integration and the high-efficiency resource output, and the digitalized data is also the high-efficiency conversion of the resource.
Example 3:
as an embodiment of the present invention: the content management module includes:
a model building unit: the method comprises the steps of obtaining a marketing process and a distribution platform of digital content, and constructing a cross-platform full-link data insight model according to the marketing process and the distribution platform; wherein the content of the first and second substances,
the marketing process comprises the following steps: a content generation process, a content application process and a content conversion process;
the distribution platform includes: the system comprises a content generation platform, a content distribution platform, a content retention platform, a content cultivation platform and a content conversion platform;
a content auditing unit: the system comprises a cloud terminal, a content auditing rule, a manual review rule and a quality auditing and legal auditing module, wherein the cloud terminal is used for setting a content auditing rule and a manual review rule and carrying out quality auditing and legal auditing on the digital content;
a content management unit: the digital content management system is used for acquiring the checked digital content, constructing a content library, performing grouping processing on the digital content in the content library, setting a content tag, and establishing a digital content management model according to the grouping processing and the content tag;
a content distribution unit: the system comprises a digital content management model and a content distribution module, wherein the digital content management model is used for acquiring a preset digital content distribution rule and establishing a distribution channel in the digital content management model; wherein the content of the first and second substances,
the digital distribution rule comprises the following steps: contact distribution rules, media distribution rules, and channel distribution rules.
The principle of the technical scheme is as follows: the cross-platform full link data insight model established by the invention can realize cross-media (cross-platform) data insight, namely content production, content audit, content management, content distribution and content marketing of the whole process of digital marketing. In the auditing aspect, the invention carries out bidirectional auditing, namely manual auditing and intelligent auditing, wherein the manual auditing is based on transaction auditing and mainly audits the quality; the intelligent auditing is comprehensive auditing and mainly aims at auditing the validity. The content management mainly comprises the management of content grouping and the conversion of the content, a distribution channel is constructed for content distribution by using a certain rule when the content is distributed, and the distribution is not only the distribution of products, but also the distribution of content creation to a required content conversion flow, and the distribution to different products or materials is a point-to-multiple efficient distribution mode.
The beneficial effects of the above technical scheme are that: the invention realizes legal compliance of contents, guarantees brand quality, can realize global sharing and collaborative distribution according to the contents, realizes digital management by grouping the contents and labeling the contents, and realizes digital distribution of multiple contacts, multiple media and multiple channels.
Example 4:
as an embodiment of the present invention: the digital marketing module comprises:
a user requirement unit: the system comprises a data processing module, a data processing module and a data processing module, wherein the data processing module is used for acquiring service demand data of a user and determining a data demand standard of a client;
market demand units: the system is used for acquiring market digitalized hot spot data and determining a market trading medium;
a strategy making unit: according to the service demand data and the data demand standard, an individualized data recommendation strategy of the user is formulated; according to the market digital hot spot data and the market trading medium, making a digital marketing promotion advertisement based on the hot spot data;
a transaction unit: the system is used for sending the personalized data recommendation strategy to a client, determining a target demand product of a user, putting the digital marketing promotion advertisement on the market, determining advertisement putting reflux data and medium distribution data reflux, and determining potential clients in the market;
a product calling unit: calling corresponding digital content through the distribution channel according to the target demand product, packaging the digital content into a digital content product and sending the digital content product to a customer; and formulating a single-to-single marketing strategy according to the market potential customers, and pushing a digital product based on hot spot data to the market potential customers according to the single-to-single marketing strategy.
The principle of the technical scheme is as follows: when the invention is used for digital marketing, if the client is independent, the independent customization of the digital product is realized according to the requirement of the client. If the market release is carried out in time, potential customers are determined, different digital marketing strategies are generated for different objects through determining digital hot point data, data backflow is monitored, digital transactions are determined, and digital products are generated.
The beneficial effects of the above technical scheme are that: the invention can specify the corresponding digital marketing strategy aiming at the user and the market, so as to produce the corresponding digital product and obtain the digital transaction.
Example 5:
as an embodiment of the present invention: the system further comprises:
marketing plan management module: the system is used for making a digital marketing plan according to the user demand and the market demand and determining a digital marketing schedule;
a calendar management module: generating a digital marketing calendar according to the digital marketing schedule;
marketing resource combination module: the system is used for acquiring the existing marketing resources and setting the combination mode of the marketing resources according to the digital marketing plan;
the marketing strategy execution module: the system is used for monitoring the execution of the digital marketing strategy according to the digital marketing plan;
the automated marketing driving module: and the execution process is used for automatically driving the digital marketing strategy after the digital marketing strategy is executed.
The principle of the technical scheme is as follows: the invention also can appoint the calendar of the digital marketing when marketing, as shown in figure 4, the function of the digital marketing calendar is to appoint the plan of the digital marketing, integrate the resource of the digital marketing, monitor the tactics of the digital marketing, promote the process of the digital marketing. Also facing the market, it is necessary to evaluate customers, establish marketing targets, and generate sales tasks according to transactions.
The beneficial effects of the above technical scheme are that: the invention can monitor the completion state of the digital transaction according to the digital marketing calendar. And (4) specifying a digital marketing plan, and realizing resource integration and customer maintenance.
Example 6:
as an embodiment of the present invention: the digital marketing module further comprises:
an online transaction channel management unit: when the digital transaction is an online digital transaction, an online transaction record axis is established, and online transaction progress is recorded;
an offline transaction channel management unit: when the digital transaction is an offline transaction, a timing query plan is formulated, and an offline transaction state is queried at regular time;
a distribution transaction channel management unit: the system is used for establishing an independent distribution channel aiming at users with different requirements according to the user requirements and recording and monitoring distribution conditions;
a commodity management unit: the system is used for acquiring corresponding digital products through the distribution channel according to the digital transaction;
a sales management unit: the system is used for recording transaction records according to the digital transaction to generate sales data;
a task management unit: and the system is used for determining each digital transaction process according to the digital transactions, dividing each digital transaction process into a plurality of transaction tasks and monitoring the completion state of each transaction task.
The principle of the technical scheme is as follows: the invention can appoint a single transaction record mode according to the online and offline transactions when the transactions are carried out, and the monitoring modes are different because the online can realize real-time data updating and the offline can only be based on timing query. For the digital product, a distribution mode is set, each transaction is recorded, sales data are generated, tasks are divided for each digital transaction, and the completion state of the digital transaction is monitored according to each transaction task.
The beneficial effects of the above technical scheme are that: the invention can monitor different digital transactions and realize the monitoring of the progress of the digital transactions according to the task division mode. Meanwhile, online and offline transactions are monitored in different modes, and it is guaranteed that any digital transaction can be completed efficiently.
Example 7:
as an embodiment of the present invention: the digital marketing module further comprises:
a medium management unit: the system comprises a distribution channel, a digital transaction medium, a data management module and a data management module, wherein the distribution channel is used for determining the digital transaction medium and performing medium data management on the digital transaction medium; wherein the content of the first and second substances,
the media data management includes: channel distribution data, medium operation data, medium interaction data and medium delivery data;
a member management unit: the system is used for determining the member user according to the digital transaction and setting an exclusive data tag for the member user;
an automated marketing unit: the system is used for carrying out automatic transaction on the user requirements of the member user after determining the member identity information corresponding to the exclusive data label according to the exclusive data label;
a data reflow unit: and the system is used for acquiring marketing data reflux according to the digital marketing strategy and determining the effect value of digital marketing.
The principle of the technical scheme is as follows: the invention also provides independent medium management and member management, wherein the medium management is platform management and channel management, and the system can also carry out independent label setting on members, realize automatic transaction for member users and greatly improve the transaction efficiency of the member users.
The beneficial effects of the above technical scheme are that: the invention realizes the management and the monitoring of each data, and simultaneously, the invention can carry out automatic transaction for the member users, thereby improving the transaction experience of the member users, and finally, the effect of digital marketing is determined through the data reflux of the digital marketing.
In one embodiment, the invention also judges the effect of digital marketing according to the reflow data of the marketing data; firstly, the marketing comprises two parts of marketing and selling, and the digital marketing is to digitize users, digitize services and digitize data services;
the three marketing steps are drainage, interception and backflow respectively; drainage simply leads customers, closure simply leaves customers, and return flow naturally lets customers trade here.
The return data of the marketing data is represented by the volume of the order based on the marketing data, i.e., the volume of the deal.
The method for judging the effect value of the digital marketing according to the marketing backflow data based on the digital marketing strategy comprises the following steps:
the method comprises the steps that a drainage input, an interception maintenance input and a backflow input are respectively adopted, when the backflow input is larger than the sum of the drainage input calculation and the interception maintenance input, the effect value of digital marketing is very good, and the sum of the drainage input, the interception maintenance input and the backflow input is compared with the backflow input; this ratio must be greater than one-half, otherwise it is in a deficit state. The specific calculation process is as follows:
step 1: and (3) calculating drainage investment: acquiring service demand data and a data demand standard, and constructing an individualized marketing drainage model A; obtaining market digitalized hot spot data and a market transaction medium, designating a public digitalized marketing model B, and determining the sum of an individualized marketing drainage model and a public digitalized marketing model according to the following formula:
H＝A+B
wherein H represents the sum of the personalized marketing diversion model and the public digital marketing model;
wherein, Xi,jRepresenting ith service requirement data and meeting jth data requirement standard; t is tiRepresenting the time of interest of the customer to the ith service requirement data; f. ofiA conversion factor representing a drainage investment for the ith service demand data; i and j both belong to positive integers; i belongs to n; j is an element of m; n represents the number of the server demand data; m number of data requirement standards; rl,gRepresenting the ith market digitized hotspot data and propagating through the gth market trading medium; mgRepresenting a propagation coefficient of the g-th market trading medium; dl,gRepresenting the digitalized hotspot data of the ith market and the number of clicks through the trading medium of the g-th market; f. oflA conversion factor representing a drainage input to the ith market digitized hotspot data; l belongs to L; g belongs to G; l represents the total amount of market digitized hotspot data; g represents the total number of market trading media participating in digital marketing;
the technical scheme is mainly characterized in that the investment in the drainage stage is calculated, and the personalized marketing drainage model and the public digital marketing model are respectively built to respectively calculate the digital marketing drainage investment for the oriented customers and the marketing drainage investment of the public market.
In the personalized marketing diversion phase, this is mainly for the purpose of targeting users for marketing:
Xi,j*tishowing the customers when the targeted marketing is carried out for the targeted customersMultiplying each service demand data by the attention time of each user, wherein the calculation aim is to judge the attention degree of each service demand data of the oriented users, the larger the product is, the higher the attention degree is, and multiplying by fiAnd the conversion coefficient represents the investment of the service demand data re-drainage stage of the directed user.
In the drainage phase of public digital marketing, mainly for drainage in the market, there are trading media of the market, which can be various trading websites such as: taobao, many pieces, etc., and also can be a drainage quotient of flow such as WeChat.
Rl,g*MgThe method comprises the steps of representing how great the transmission strength of a medium flat band to hotspot information is in digital marketing, carrying out digital marketing in a public market, judging each medium company, judging the marketing capacity or the advertising capacity of each company, multiplying the marketing capacity or the advertising capacity by the number of clicks, determining how great the concerned and advertised strength is in the market field by the number of clicks, and multiplying the conversion coefficient by the number of clicks to determine the drainage investment of the public digital marketing.
After drainage, all that needs to be done is interception; although in the prior art, the flow of other people is captured in the same hotspot and same operation mode according to the marketing hotspot of other people, the definition of the capturing is mainly that after the advertisement digital marketing, the required products are provided for customers according to the requirements of the customers.
The interception investment calculation, in the interception process, most importantly, the client is left and selects to trade, so that the client can carry out the interception investment calculation;
step 2: and (3) closure investment calculation: obtaining the number of the intended customers s and determining the production cost of the digital product required for each customer C, and determining the shut-off model by:
wherein, CaRepresenting the cost of production of the digitized product for the a-th customer; f. ofaA conversion factor representing the cut-off investment of the a-th customer;
the technical scheme is mainly used for calculating the investment of the intercepting stage, the intercepting stage is mainly used for generating the digital products required by each intention customer, and the transactions are formed through the products.
And step 3: and (3) calculating a reflow transaction: acquiring the transaction amount and the transaction quantity of each transaction product, and judging whether the total amount of the transaction amount is larger than the closure input and the drainage input, wherein the method is embodied by the following formula:
wherein X represents the effect value of digital marketing; eyRepresenting the volume of the y-th transaction client; y is a positive integer, and Y belongs to Y; y represents the total number of committed customers;
in the technical scheme, for the effect of the digital marketing, the effect of the transaction digital marketing can be determined to be qualified only if the number of the transaction clients is more than half of the intention clients and the transaction amount is more than the sum of the drainage cost and the interception cost.
Example 8:
as an embodiment of the present invention: the content management module constructs a full link data insight model, and further comprises the following steps:
step 1: acquiring a digital process of digital marketing; wherein the content of the first and second substances,
the digital process comprises the following steps: a data acquisition process, a digital processing process, a digital marketing process and a digital transaction process;
step 2: establishing a service subsystem according to the digital process; wherein the content of the first and second substances,
the service subsystem comprises a data acquisition system, a data processing system, a digital marketing system and a digital transaction system;
and step 3: configuring a data processor in the service subsystem; wherein the content of the first and second substances,
the data processor includes: a listener, a distributor, and a responder;
monitoring a data stream in the service subsystem through the listener to determine a data trend;
the distributor distributes data to different data in the digital process to determine distributed data;
the responder is used for generating a corresponding distribution response according to the distribution data;
and 4, step 4: according to the data processor, a full-link data processing model is formed in the digital flow;
and 5: and adding a digital transaction assembler into the data processing model, and assembling a digital product of the digital transaction according to the digital transaction.
The principle of the technical scheme is as follows: for the full-link data insight model, the whole process based on digital marketing is established in one place, so that a plurality of sub-processes are included, namely: a data acquisition process, a digital processing process, a digital marketing process and a digital transaction process; the invention also sets an independent system for processing each corresponding flow, and sets a monitor, a distributor and a responder in each system, which is a distributed data monitoring and insights scheme of layer-by-layer analysis and layer-by-layer refinement.
The beneficial effects of the above technical scheme are that: the full link data insight model can be divided into two link parts, wherein the two link parts are generated by a digital product, and cross-platform data integration and product generation are realized through a distributed scheme.
Example 9:
as an embodiment of the present invention: the digital marketing module further comprises:
a product determination unit: the system is used for determining the product standard and the product requirement of the digital product according to the digital transaction;
product composition marking unit: the system is used for carrying out digital content marking in the content master library according to the product requirement;
the product composition processing unit: the digital mark content is standardized according to the product standard to generate functional data; wherein the content of the first and second substances,
the normalization process includes: abnormal data deletion, noise data deletion, uniform mark filling, average value filling, undersampling, majority sample reduction, oversampling, minority sample increase, class-type feature transformation (One-Hot, Embedding) and numerical feature transformation (normalization and discretization);
a product characteristic processing unit: the system is used for determining the characteristics of the digital product according to the product standard and the product requirement, extracting the characteristics from the functional data and determining the product structure; wherein the content of the first and second substances,
the feature extraction includes: feature construction, feature combination and feature screening;
a product sequencing module: the system comprises a product structure, a function data processing module, a data sorting module and a data sorting module, wherein the product structure is used for determining corresponding target data in the function data according to the product structure, and performing data sorting on the target data to generate a digital product; wherein the content of the first and second substances,
the data sorting comprises: generating a data candidate set, constructing a sorting characteristic, roughly sorting and scoring, finely sorting and scoring and outputting a sorting result.
The principle of the technical scheme is as follows: the digital product of the invention also has a series of composition processes in the transaction process, and the invention divides the digital product into: the method comprises the following processes of demand shaping, content marking, data set determination, data denoising, sign extraction, product sequencing and product generation, and finally realizes the composition of a digital product.
The beneficial effects of the above technical scheme are that: according to the invention, through processing in the process of generating the digital product, firstly, legal compliance and quality standard of data can be ensured, secondly, the product can be ensured to meet the requirements of customers through denoising and feature extraction, and finally, the product sorting is realized, so that the high-speed generation of the digital product can be realized.
Example 10:
as an embodiment of the present invention: the digital marketing module further comprises:
the transaction information generation unit: the system is used for generating a trading contract after the digital marketing strategy is responded by a user and sending the trading contract to a user side;
the transaction broadcasting unit: the system is used for establishing a consensus node based on a user side according to the transaction contract, broadcasting contract content and performing transaction consensus circulation;
a transaction consensus unit: according to the transaction consensus cycle, loading a check point at the consensus node to detect the transaction contract; wherein the content of the first and second substances,
the checkpoint includes: detecting transaction specification, transaction deadline, transaction standard, transaction data volume, transaction certification and transaction conditions;
a transaction checking unit: performing consensus cyclic detection on the trading contract according to the check point and generating a consensus protocol;
a transaction protocol unit: the agreement is used for loading the consensus agreement into the transaction contract to generate an agreement mark;
a transaction determination unit: and generating encrypted electronic transaction information of the user according to the protocol mark, and determining that the digital transaction is established.
The principle of the technical scheme is as follows: in the process of generating the transaction, the invention needs to ensure the rights and interests of the user, so the invention sets a transaction consensus achieving mode, which is a transaction consensus circulating process, and the final result is that all contract terms and agreements are agreed by both transaction parties, thereby ensuring the rigor of the transaction.
The beneficial effects of the above technical scheme are that: the invention can reach the trade consensus with the client through the trade consensus circulation of the trade contract, and record all consensus agreements, ensure that any trade accords with the client's promissory, and simultaneously ensure the benefits of the client and the client.
It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.
Claims (10)
1. A digital marketing system based on digital content distribution, comprising:
a content construction module: constructing a digital content channel model, acquiring digital content, converting the digital content into a uniform format, and storing the uniform format in a content main library;
a content management module: establishing a cross-platform full-link data insight model, carrying out digital processing on the digital data of the content master library, and establishing a distribution channel;
a digital marketing module: the method comprises the steps of obtaining user requirements and market requirements, formulating a digital marketing strategy, generating digital transactions, and generating digital products according to the digital transactions and distribution channels.
2. The digital marketing system based on digital content distribution according to claim 1, wherein the content construction module comprises:
public domain content channel unit: constructing a public domain channel engine, setting a material judgment rule on the public domain channel engine, performing channel audit through a digital content channel obtained by the public domain channel engine and the material judgment rule, and judging whether the digital content channel is a target public domain channel; wherein the content of the first and second substances,
the target public domain channel comprises: PC end channel, content APP, small program;
private content channel unit: the system comprises a digital content uploading platform, a customized content provider and a target private channel, wherein the digital content uploading platform is used for screening the customized content provider through the digital content platform, and the screened customized content provider is used as the target private channel; wherein the content of the first and second substances,
the target private domain channel: the system comprises a customized content employee, a customized content enterprise and a customized content personal provider;
a content acquisition unit: the system comprises a public domain channel and a target private domain channel, wherein the public domain channel is used for acquiring public materials and the target private domain channel is used for acquiring personalized customized materials;
a format conversion unit: the system comprises a public material and a personalized customized material, and is used for carrying out format division on the public material and the personalized customized material according to a material format, and classifying the materials according to material contents after the format division;
the material format comprises: text format, audio format, video format, picture format;
a material library unit: the method is used for constructing a content master library, storing the classified public materials and personalized customized materials in a partition mode according to material types, performing digital conversion on the materials in each area after the materials are stored in the partition mode, and determining digital data.
3. The digital marketing system based on digital content distribution according to claim 1, wherein the content management module comprises:
a model building unit: the method comprises the steps of obtaining a marketing process and a distribution platform of digital content, and constructing a cross-platform full-link data insight model according to the marketing process and the distribution platform; wherein the content of the first and second substances,
the marketing process comprises the following steps: a content generation process, a content application process and a content conversion process;
the distribution platform includes: the system comprises a content generation platform, a content distribution platform, a content retention platform, a content cultivation platform and a content conversion platform;
a content auditing unit: the system comprises a cloud terminal, a content auditing rule, a manual review rule and a quality auditing and legal auditing module, wherein the cloud terminal is used for setting a content auditing rule and a manual review rule and carrying out quality auditing and legal auditing on the digital content;
a content management unit: the digital content management system is used for acquiring the checked digital content, constructing a content library, performing grouping processing on the digital content in the content library, setting a content tag, and establishing a digital content management model according to the grouping processing and the content tag;
a content distribution unit: the system comprises a digital content management model and a content distribution module, wherein the digital content management model is used for acquiring a preset digital content distribution rule and establishing a distribution channel in the digital content management model; wherein the content of the first and second substances,
the digital distribution rule comprises the following steps: contact distribution rules, media distribution rules, and channel distribution rules.
4. The digital marketing system based on digital content distribution according to claim 1, wherein the digital marketing module comprises:
a user requirement unit: the system comprises a data processing module, a data processing module and a data processing module, wherein the data processing module is used for acquiring service demand data of a user and determining a data demand standard of a client;
market demand units: the system is used for acquiring market digitalized hot spot data and determining a market trading medium;
a strategy making unit: according to the service demand data and the data demand standard, an individualized data recommendation strategy of the user is formulated; according to the market digital hot spot data and the market trading medium, making a digital marketing promotion advertisement based on the hot spot data;
a transaction unit: the system is used for sending the personalized data recommendation strategy to a client, determining a target demand product of a user, putting the digital marketing promotion advertisement on the market, determining advertisement putting reflux data and medium distribution data reflux, and determining potential clients in the market;
a product calling unit: calling corresponding digital content through the distribution channel according to the target demand product, packaging the digital content into a digital content product and sending the digital content product to a customer; and formulating a single-to-single marketing strategy according to the market potential customers, and pushing a digital product based on hot spot data to the market potential customers according to the single-to-single marketing strategy.
5. The digital marketing system based on digital content distribution according to claim 1, wherein the system further comprises:
marketing plan management module: the system is used for making a digital marketing plan according to the user demand and the market demand and determining a digital marketing schedule;
a calendar management module: the digital marketing schedule is followed to generate a digital marketing calendar;
marketing resource combination module: the system is used for acquiring the existing marketing resources and setting the combination mode of the marketing resources according to the digital marketing plan;
the marketing strategy execution module: the system is used for monitoring the execution of the digital marketing strategy according to the digital marketing plan;
the automated marketing driving module: and the execution process is used for automatically driving the digital marketing strategy after the digital marketing strategy is executed.
6. The digital marketing system based on digital content distribution according to claim 1, wherein the digital marketing module further comprises:
an online transaction channel management unit: when the digital transaction is an online digital transaction, an online transaction record axis is established, and online transaction progress is recorded;
an offline transaction channel management unit: when the digital transaction is an offline transaction, a timing query plan is formulated, and an offline transaction state is queried at regular time;
a distribution transaction channel management unit: the system is used for establishing an independent distribution channel aiming at users with different requirements according to the user requirements and recording and monitoring distribution conditions;
a commodity management unit: the system is used for acquiring corresponding digital products through the distribution channel according to the digital transaction;
a sales management unit: the system is used for recording transaction records according to the digital transaction to generate sales data;
a task management unit: and the system is used for determining each digital transaction process according to the digital transactions, dividing each digital transaction process into a plurality of transaction tasks and monitoring the completion state of each transaction task.
7. The digital marketing system based on digital content distribution according to claim 1, wherein the digital marketing module further comprises:
a medium management unit: the system comprises a distribution channel, a digital transaction medium, a data management module and a data management module, wherein the distribution channel is used for determining the digital transaction medium and performing medium data management on the digital transaction medium; wherein the content of the first and second substances,
the media data management includes: channel distribution data, medium operation data, medium interaction data and medium delivery data;
a member management unit: the system is used for determining the member user according to the digital transaction and setting an exclusive data tag for the member user;
an automated marketing unit: the system is used for carrying out automatic transaction on the user requirements of the member user after determining the member identity information corresponding to the exclusive data label according to the exclusive data label;
a data reflow unit: and the system is used for acquiring marketing data reflux according to the digital marketing strategy and determining the effect value of digital marketing.
8. The digital marketing system based on digital content distribution according to claim 1, wherein the content management module constructs a full link data insight model, further comprising the steps of:
step 1: acquiring a digital process of digital marketing; wherein the content of the first and second substances,
the digital process comprises the following steps: a data acquisition process, a digital processing process, a digital marketing process and a digital transaction process;
step 2: establishing a service subsystem according to the digital process; wherein the content of the first and second substances,
the service subsystem comprises a data acquisition system, a data processing system, a digital marketing system and a digital transaction system;
and step 3: configuring a data processor in the service subsystem; wherein the content of the first and second substances,
the data processor includes: a listener, a distributor, and a responder;
monitoring a data stream in the service subsystem through the listener to determine a data trend;
the distributor distributes data to different data in the digital process to determine distributed data;
the responder is used for generating a corresponding distribution response according to the distribution data;
and 4, step 4: according to the data processor, a full-link data processing model is formed in the digital flow;
and 5: and adding a digital transaction assembler into the data processing model, and assembling a digital product of the digital transaction according to the digital transaction.
9. The digital marketing system based on digital content distribution according to claim 1, wherein the digital marketing module further comprises:
a product determination unit: the system is used for determining the product standard and the product requirement of the digital product according to the digital transaction;
product composition marking unit: the system is used for carrying out digital content marking in the content master library according to the product requirement;
the product composition processing unit: the digital mark content is standardized according to the product standard to generate functional data; wherein the content of the first and second substances,
the normalization process includes: abnormal data deletion, noise data deletion, uniform mark filling, average value filling, undersampling, reduction of most samples, oversampling, addition of few samples, class type feature transformation and numerical value feature transformation;
a product characteristic processing unit: the system is used for determining the characteristics of the digital product according to the product standard and the product requirement, extracting the characteristics from the functional data and determining the product structure; wherein the content of the first and second substances,
the feature extraction includes: feature construction, feature combination and feature screening;
a product sequencing module: the system comprises a product structure, a function data processing module, a data sorting module and a data sorting module, wherein the product structure is used for determining corresponding target data in the function data according to the product structure, and performing data sorting on the target data to generate a digital product; wherein the content of the first and second substances,
the data sorting comprises: generating a data candidate set, constructing a sorting characteristic, roughly sorting and scoring, finely sorting and scoring and outputting a sorting result.
10. The digital marketing system based on digital content distribution according to claim 1, wherein the digital marketing module further comprises:
the transaction information generation unit: the system is used for generating a trading contract after the digital marketing strategy is responded by a user and sending the trading contract to a user side;
the transaction broadcasting unit: the system is used for establishing a consensus node based on a user side according to the transaction contract, broadcasting contract content and performing transaction consensus circulation;
a transaction consensus unit: according to the transaction consensus cycle, loading a check point at the consensus node to detect the transaction contract; wherein the content of the first and second substances,
the checkpoint includes: detecting transaction specification, transaction deadline, transaction standard, transaction data volume, transaction certification and transaction conditions;
a transaction checking unit: performing consensus cyclic detection on the trading contract according to the check point and generating a consensus protocol;
a transaction protocol unit: the agreement is used for loading the consensus agreement into the transaction contract to generate an agreement mark;
a transaction determination unit: and generating encrypted electronic transaction information of the user according to the protocol mark, and determining that the digital transaction is established.
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| CN115994772B (en) * | 2023-02-22 | 2024-03-08 | 中信联合云科技有限责任公司 | Book data processing method and system, book rapid goods laying method and electronic equipment |
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