CN114254784A

CN114254784A - Information pushing method, information pushing device and storage medium

Info

Publication number: CN114254784A
Application number: CN202111552218.4A
Authority: CN
Inventors: 熊大平
Original assignee: Alibaba Singapore Holdings Pte Ltd
Current assignee: Alibaba Innovation Co
Priority date: 2021-12-17
Filing date: 2021-12-17
Publication date: 2022-03-29

Abstract

The embodiment of the application provides an information pushing method, an information pushing device and a storage medium. The information pushing method comprises the following steps: determining whether an information pushing condition of a specified service for pushing the application software is met or not according to the running data of the application software; acquiring service parameter values which are available in the specified service by the use subject of the application software; generating a push information file according to the service parameter value available to the using subject; and when the information pushing condition of the specified service is met, pushing a pushing message carrying the pushing information file to the terminal of the user body. According to the scheme of the embodiment of the application, unnecessary message pushing is avoided, and experience is guaranteed.

Description

Information pushing method, information pushing device and storage medium

Technical Field

The embodiment of the application relates to the technical field of travel, in particular to an information pushing method, an information pushing device and a storage medium.

Background

The existing application software generally provides different types of services for a user agent of the application software to select, and in order to enable the user agent to more efficiently select a service suitable for the user agent, the prior art prompts the user agent to select a corresponding service in an information push mode. However, the inventor finds that the existing information pushing technology frequently pushes information in order to ensure the reach rate of the pushed information, which is easy to disturb the user, and causes the experience to be poor.

Based on this, a new information push technology needs to be provided, the problem caused by frequent information push is solved, and the experience is guaranteed.

Disclosure of Invention

In view of the above, embodiments of the present application provide an information pushing method, an information pushing apparatus, and a storage medium to at least partially solve the above problems.

According to a first aspect of embodiments of the present application, there is provided an information pushing method, including: determining whether an information pushing condition of a specified service for pushing the application software is met or not according to the running data of the application software; acquiring service parameter values which are available in the specified service by the use subject of the application software; generating a push information file according to the service parameter value available to the using subject; and when the information pushing condition of the specified service is met, pushing a pushing message carrying the pushing information file to the terminal of the user body.

According to a second aspect of the embodiments of the present application, there is provided an information pushing apparatus, including: the determining module is used for determining whether the information pushing condition of the specified service for pushing the application software is met or not according to the running data of the application software; the acquisition module is used for acquiring service parameter values which can be obtained by the use subject of the application software in the specified service; the generating module generates a push information file according to the service parameter value available to the using body; and the pushing module is used for pushing a pushing message carrying the pushing information file to the terminal of the user body when the information pushing condition of the specified service is met.

According to a third aspect of embodiments of the present application, there is provided an electronic apparatus, including: the system comprises a processor, a memory, a communication interface and a communication bus, wherein the processor, the memory and the communication interface complete mutual communication through the communication bus;

the memory is configured to store at least one executable instruction, and the executable instruction causes the processor to perform an operation corresponding to the push method according to the first aspect.

According to a fourth aspect of embodiments of the present application, there is provided a computer storage medium having a computer program stored thereon, where the computer program is executed by a processor to implement the operations corresponding to the push method according to the first aspect.

In the scheme of the embodiment of the application, the information pushing condition for pushing the message is according to the running data of the application software, so that the message pushing considers the running condition of the application software, unnecessary message pushing is avoided, and the experience is guaranteed. In addition, because the information pushing file is related to the service parameter value available for the using subject, the message uselessness is reduced, the disturbance to the using subject is reduced, and the pushing effect is optimized.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the embodiments of the present application, and other drawings can be obtained by those skilled in the art according to the drawings.

Fig. 1A is a schematic diagram of a travel route planning interface that may be provided by a current travel application.

Fig. 1B is a schematic diagram of POI type search provided in a current travel application.

Fig. 2 is a flowchart illustrating an information pushing method according to an embodiment of the present application.

Fig. 3 is a logic diagram for selecting an information push method according to an embodiment of the present disclosure.

Fig. 4 is a schematic structural diagram of an information pushing apparatus according to an embodiment of the present application.

Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make those skilled in the art better understand the technical solutions in the embodiments of the present application, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, but not all embodiments. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application shall fall within the scope of the protection of the embodiments in the present application.

Fig. 1A shows a schematic diagram of a travel route planning interface involved in a travel application. As shown in fig. 1A, the travel application can provide various travel modes for the user, and people using the travel application are also various. For example, the usage subject may select from a plurality of travel services of the travel application, such as "driving", "net appointment", "bus", and "walking", and the willingness of the usage subject to select the corresponding travel service in different interfaces of the application software is different.

For example, willingness to select network appointment services in different interfaces using the principal is generally different, that is, the probability of selecting network appointment services in different interfaces using the principal is different. If network car booking information push is directly carried out indifferently without considering the willingness of using the network car booking service of the main body, on one hand, the effectiveness of the information push is reduced, and on the other hand, harassment is also caused to the main body which does not want to select the network car booking service.

Based on this, the embodiments of the present application provide an information pushing method, which can be executed by any suitable electronic device with data processing capability. As an example, the information push method of the present embodiment is performed by an application server such as a cloud server, and as shown in fig. 2, the information push method includes:

s201, determining whether the information pushing condition of the specified service of the application software is met or not according to the running data of the application software.

It should be understood that the application software herein includes, but is not limited to, e-commerce application software, instant messaging application software, travel application software, application software including map navigation functions, and the like.

The operating data in the application software may include operating data related to the electronic device running the application software, such as device location data and the like.

The execution device may also include execution data related to the usage subject of the application software. The operational data of the application software using the subject may include information of various aspects.

In one example, the operating data may include a location status of a usage subject of the application software. The user agent may be a user who logs in the travel application, or may be a user who uses the travel application in a non-logged-in state. The location position state of the use body indicates a location position of the use body. For example, the location position may include location coordinates such as a departure place or a destination, the location position may also include a location of a city corresponding to a location map used by the subject in travel navigation, the location position may also include coordinates using a resident location of the subject, and the like.

In another example, the operational data may also include trip mode operational states using the subject in the application software. For example, the travel mode operation state may indicate the number of visits, stay time, and the like of the user in different travel interfaces, and the travel mode operation state may further indicate the frequency of switching the user in different travel interfaces.

In another example, the operational data may also indicate route planning information generated using the subject at the time of travel route planning. For example, for route planning of a bus travel mode, bus route planning information including a destination, a bus time, a walking distance, and a transfer number may be generated. For example, route planning information including a destination, a driving time, a traffic jam situation, and a cost may be generated for route planning of a driving or online booking travel mode.

In another example, the run data may also indicate search information in the application software using the subject. For example, a subject is used to search for Point of Interest (POI) information such as "summer park" or "octave" in a travel application. As another example, the subject is used to search for POI types in a travel application, the POI types including but not limited to food, hotel, entrance ticket, gas station, etc., and accordingly, the various POI types are typically provided in the travel application to provide the subject with search options. The returned search results are then typically POIs related to POI types near the using subject, as in the POI type search process shown in fig. 1B.

It should also be understood that the above-described various information indicated by the operating data of the application software may be relied upon when determining whether the information push condition is satisfied. For example, the information pushing condition may include a matching condition between the current location position and the resident location position, and the information pushing condition may also include a change condition of the travel mode.

S203, service parameter values which can be obtained by the use subject of the application software in the specified service are obtained.

It should be understood that the specified services include, but are not limited to, travel services, social networking, online shopping, and the like internet services. The value of the service parameter for the trip indicates the value added service strength of the specified service including, but not limited to, coupon amount, discount amount, membership points, promotion date, etc.

It should also be understood that the service parameter values may be determined via an application server of the application software and then associated with the specified service. The service parameter value may be associated with the use subject of the login application software, or may be associated with any use subject of the application software. The service parameter value may be one value or a plurality of alternative values.

S205, generating the push information file according to the service parameter value available by the using subject.

It is to be understood that the push information document includes having, or indicating, a service parameter value. For example, the service parameter value itself can be embedded in the push message document to improve the content transmission effect. Specifically, the push message document may be "big enough for XX month XX day, not missed". For another example, the push information pattern matches the service parameter value, indicating a preference for specifying the service, specifically, the push information pattern may be: "the next but one surprise discount" or "you have a total distance of miles that is 10 kilometers less for VIP".

And S207, when the information pushing condition of the specified service is met, pushing a pushing message carrying a pushing information file to the terminal of the user body.

It should be understood that the terminal using the main body may be a terminal such as a mobile phone, a car machine, a tablet computer, a portable device such as a wearable device, or the like. The terminal using the main body can receive the push message based on the interface of the application software, and the terminal using the main body can also receive the push message through other push ports. Other push ports include, but are not limited to, interfaces to other application software associated with the application software, other communication interfaces such as mobile network interfaces, and the like.

It is also understood that the using principal may obtain and service parameter values, such as coupon amount, discount amount, membership points, promotion date, etc., based on the push message. As an example, the use subject may obtain the service parameter value to a personal information interface in the application software, and the use subject may view the personal information interface to obtain the service parameter value. As one example, the service parameter value may be a coupon amount that may be obtained by the usage principal after the application server pushes a message to the usage principal.

It should also be understood that, when the application software is a travel application, a link related to a travel mode may also be included in the push information. For example, the car appointment service link may be included in a picture or a document and pushed to the user as push information. In addition, other related information can be further included in the pushed information, the final type of the pushed information can be various types such as characters, pictures, animations, videos and the like, and the related information can be coupon information related to the use subject and the like, so as to further improve the probability of using the subject to travel in a specific travel mode.

In other examples, the designated service of the application software is a travel service, and the operation data indicates a location position state or a travel mode operation state of a usage subject of the application software. The determining whether the information pushing condition of the specified service for pushing the application software is met or not according to the running data of the application software comprises the following steps: and determining an information pushing condition meeting the requirement of pushing the travel service according to the positioning position state or the travel mode operation state of the using main body. Because the service demand degree of using the main part is higher as reflected by the location position state or the trip mode operation state of using the main part, the accuracy of information push is improved, and the experience is not hurt by the information push when the service demand degree of using the main part is higher.

Specifically, it may be determined that the information push condition for pushing the travel service is satisfied when the current location position of the usage subject of the application software does not match the resident location position.

It should be understood that the current location may be the area where the subject is currently located, e.g., using the city where the subject is currently located, using the province where the subject is currently located, using the street where the subject is currently located, etc. The area where the subject is currently located can be located by a positioning device (e.g., GPS) using the terminal of the subject. The current location position may also be a location position currently specified in the application software using the subject, for example, province currently specified using the subject, city currently specified using the subject, departure place currently specified using the subject, destination currently specified using the subject, and the like.

It should also be understood that the resident location fix is based on a location fix determined using historical location fixes of the subject. For example, using an area where a subject stays more frequently or for a longer period of time over a historical period, more specifically, a resident location may include using the subject's address or using the subject's work site.

For example, when the current location position using the subject corresponds to "city a" and the resident location position using the subject corresponds to "city B", it can be considered that the current location position is reached using the subject departing from the resident location position. Further, the using main body may be in a working state such as business trip or business transaction, or a traveling state, in which case the net appointment demand of the using main body is raised, so that it is possible to push the push information such as the net appointment to the using main body in such a case.

For another example, when the current location position using the subject corresponds to "city X street" a and the resident location position using the subject corresponds to "city Y street" a, the resident location position using the subject may be considered to approximately match the current location position. Further, the user may be in a leisure state of having a dinner with a friend or a colleague, and in this case, the demand for the user to take public transportation may be raised, so that push information related to a subway or a bus may be pushed to the user in such a case.

For another example, whether the current location position of the subject and the resident location position match may be determined using different area ranges as the granularity of distinction. For example, "city" may be distinguished as the granularity of distinction, and more specifically, the current city area code using the subject may be determined from the current location position of the subject in the travel application, and the resident city area code using the resident location position of the subject may be determined. If the current city area code is different from the resident city area code, whether the current positioning position is not matched with the resident positioning position or not is judged, and if the current city area code is the same as the resident city area code, whether the current positioning position is matched with the resident positioning position or not is judged.

In addition, the information pushing condition can be determined to be met according to the travel mode operation state.

As an example, it may be determined that an information push condition for pushing the travel service is satisfied when the travel mode operation state indicates that the switching between different travel modes is performed using the subject.

For example, a change in the travel mode operation state may be determined, and it may be determined that the information push condition is satisfied. For example, when the main body is used for switching between the bus travel interface operation and the network appointment travel interface operation, the degree of the requirement of the main body on the network appointment can be determined, that is, the information push condition is determined to be satisfied. Information may then be pushed to the using subject based on the network appointment. In other words, it can be considered that the travel mode switching operation state of the use subject of the application software reflects whether the use subject considers taking a bus trip or a net car reservation trip, and thus a potential net car reservation demand is met.

As another example, when the travel mode operation state indicates that the travel route selected using the subject does not satisfy a preset travel convenience requirement, it is determined that the information push condition of the push travel service is satisfied. For example, the target travel mode operation frequency situation may be judged, and it is determined that the information pushing condition is satisfied. For example, in the case where the usage subject has had an operation behavior of the bus interface within a preset period of time (for example, one minute before) before accessing the network appointment interface, it is described that the network appointment using the subject is required to a greater extent, and thus it is determined that the information push condition is satisfied. For another example, if the number of occurrences of the same destination exceeds a preset value (for example, when the usage subject determines that the destination is "Yihe Garden", it plans a route continuously 3 times in the travel application within 30 minutes before that, "Yihe garden" as the destination) while the usage subject routes the destination in the travel application, it is explained that the usage subject may not have determined the travel destination yet, and the familiarity degree of the situation around the travel destination of the usage subject is low, and thus it can be determined that the information push condition is satisfied.

As another example, when the travel location information is indicated to satisfy the preset access frequency using the subject navigation operation state, it is determined that the information push condition for pushing the travel service is satisfied. For example, in the case where the departure point and the destination are determined in the bus interface using the subject, and a bus route including the departure point and the destination is determined, it is described that the degree of demand for taking a bus using the subject is large, and thus it is determined that the information push condition is satisfied.

In addition, in this embodiment, whether the information pushing condition is satisfied may also be determined based on other criteria.

For example, whether the information push condition is satisfied may be determined based on the route planning information. More specifically, if the walking distance or the transfer times of each bus route provided by the travel application exceeds a preset value (for example, the minimum walking distance of the bus exceeds 2km, or the transfer times exceeds 3 times) when the main body is used for bus route planning in the bus interface, it indicates that the convenience of bus travel is poor, in other words, it indicates that the main body may have a high network appointment requirement, and thus it may be determined that the information push condition is satisfied.

For another example, it may be determined whether the information push condition is satisfied based on the search information. More specifically, in the travel application, information related to the POI or POI type may be provided as a search prompt to the using subject, and accordingly, when the frequency of selecting the same POI or POI type in a preset time period in the travel application by the using subject exceeds a preset value, the preference degree of the POI of the using subject is described, and thus, it may be determined that the information push condition is satisfied.

In other examples, the service parameter value is a coupon amount. Generating a push message document according to the service parameter values available to the using subject, comprising: determining the type of the file corresponding to the amount range of the amount of the electronic coupon available by the main body; generating a push information document having a document type.

In other examples, pushing a push message carrying a push information copy to a terminal using a body includes: and when the reach rate information of the using main body meets the reach rate index of the specified service, pushing the push message carrying the push information file to the terminal using the main body through different push ports. Specifically, the reach rate information indicates a reach rate of the push message for the using subject, the higher the reach rate, the greater the probability that the using subject employs the specified service. The reach rate indicator may be proportional information indicating a reach rate, a coupon amount, or the like. In addition to the interfaces of the application software, other push ports include, but are not limited to, interfaces of other application software associated with the application software, other communication interfaces such as mobile network interfaces, and the like. As a specific example, in addition to performing information push in application software, a short message push mode may be adopted.

It will be appreciated that the increased reach via the different push ports also increases the push cost. As an example, when information push is performed by using another push port, a travel mode probability of using the main body and a coupon amount held by the main body may be predetermined, in other words, when both the travel mode probability and the coupon amount reach preset conditions, information push is performed by using another push port. The preset conditions may be: the trip mode probability is greater than the probability threshold value and the coupon amount is greater than the preset threshold value.

More specifically, the reach information may include at least one of a service parameter value and a coupon conversion rate. Coupon conversion is predicted by inputting operating data into a pre-trained machine model. For example, coupon conversion rates perform predictions using a pre-trained Gradient Boosting Machine (Light GBM) model whose training data includes, but is not limited to, application software operational information using the principal, usage principal portrayal, historical ordering information, and the like.

More specifically, if the gradient elevator model predicts that the coupon held by the main body is used for a higher sum of money, and the sum of money of the coupon held by the main body is also greater than a preset value, the probability of selecting a specific travel mode by using the main body is greater, so that other pushing ports such as short message pushing are adopted, and the benefit of the specified service is improved.

In the case of generating the push information document, different document information may be generated based on the amount of the coupon held by the use subject, or different push methods may be determined based on the amount of the coupon held by the use subject.

In a specific example, whether an electronic coupon is held or not can be determined firstly, and if no electronic coupon is held, a pushing mode of information pushing in a travel application is adopted; if the electronic coupon exists, a pushing mode combining information pushing and short message pushing in the travel application can be adopted.

In another specific example, whether the electronic coupon is held or not may be determined, and for a person without the electronic coupon, first case information may be generated, where the first case information does not include information of the electronic coupon, so that information including the first case information and the online car appointment service link is pushed to the user principal in the travel application, for example, a picture of "go so far or a taxi-taking bar" of the first case information is dynamic, and an online car appointment service link of "click to enter an online car appointment" is provided below the picture, or the picture includes the online car appointment service link, and a route planning interface of the online car appointment may be reached by clicking the picture.

In one case, if it is determined that the electronic coupon is held by the using body and the coupon amount does not exceed the preset amount, the second document information may be generated. It should be understood that the second document information includes information related to the electronic coupon of the use subject, for example, when it is determined that the use subject holds a 15-element (no more than 20-element) electronic coupon, the second document information may be a dynamic picture of "use coupon, hui province 15-element", and a network appointment service link "clicking to enter taxi taking" is provided below the dynamic picture, or the network appointment service link is included in the dynamic picture, and the network appointment route planning interface can be accessed by clicking the dynamic picture.

In another case, if it is determined that the electronic coupon is held using the main body and the coupon amount does not exceed the preset amount, the third document information may be generated. It should be understood that the third document information may also include information related to the electronic coupon using the subject, and document information with greater strength due to the representation of the benefit. For example, when it is determined that the user holds a 30-element (more than 20-element) electronic coupon, the third document information may be a "use coupon, go home free" status picture, or the picture includes a car-booking service link, and the picture is clicked to enter the car-booking routing interface.

It should be understood that the first document information, the second document information and the third document information are different. The first case information may not include information of the electronic coupon, and the second case information and the third case information may include information of the electronic coupon, so that the willingness of the user of the travel application software to make a taxi appointment is improved. In addition, different coupon amounts represent different preferential strengths, and the online taxi appointment method is favorable for further improving the online taxi appointment willingness of the main body using the trip application software.

In other examples, pushing a push message carrying a push information copy to a terminal using a body includes: determining a push delay time matched with the service type of the specified service, wherein the push delay time indicates the delay of pushing the push message carrying the push information file relative to the access of the specified service by the main body; and pushing the push message to a terminal using the main body according to the push delay time.

The selection logic of the information pushing mode will be described in detail below with reference to fig. 3.

For example, in the case where the above-described using subject is in "different place", if the information related to the POI indicates that the using subject is in a state of "rest" or "travel", which indicates that the urgency requirement of the using subject for the specified service is not obvious, the information push may not be performed based on the push delay time, or may be performed based on the push delay time with the push delay time being small, so that no significant information interference is caused to the using subject.

For another example, if the usage subject is in a state indicating that the usage subject is in "inconvenient" or "busy", indicating that the urgency requirement of the usage subject for the specified service is significant, information push may be performed based on the push delay time, and the push delay time is large, and also, such push delay time does not cause significant information interference to the usage subject. For example, the information may be pushed to the usage subject after a push delay time of 5 minutes.

More specifically, the information push is performed based on the push delay time, and whether or not to select a specific travel pattern may be given first to the use subject selection. If the using body determines a specific travel pattern within the push delay time, it is not necessary to perform information push to the using body; if the user main body does not determine the specific travel mode after the pushing delay time, the information pushing is executed to the user main body, and on the premise of considering order achievement, obvious information interference on the user main body is reasonably reduced.

As shown in fig. 4, an embodiment of the present application further provides an information pushing apparatus. The information pushing apparatus of fig. 4 includes:

the determining module 401 determines whether an information pushing condition of a specified service for pushing application software is met according to the running data of the application software;

an obtaining module 403, configured to obtain a service parameter value that is available in the specified service by a use subject of the application software;

a generating module 405, which generates a push information file according to the service parameter value available to the user;

the pushing module 407, when the information pushing condition of the specified service is satisfied, pushes a pushing message carrying the pushing information file to the terminal of the user main body.

Further, the designated service of the application software is a travel service, and the running data indicates a positioning position state or a travel mode operation state of a use subject of the application software. The determination module is specifically configured to: and determining an information pushing condition meeting the requirement of pushing the travel service according to the positioning position state or the travel mode operation state.

Further, the determining module is specifically configured to: and when the current positioning position of the application software using main body is not matched with the resident positioning position, determining that the information pushing condition for pushing the travel service is met.

Further, the determining module is specifically configured to: when the travel mode operation state indicates that the user body is switched among different travel modes, determining that an information push condition for pushing the travel service is met; or when the travel mode operation state indicates that the travel route selected by the user does not meet a preset travel convenience requirement, determining an information push condition meeting the travel service push requirement; or when the user navigation operation state indicates that the travel location information meets a preset access frequency, determining that an information push condition for pushing the travel service is met.

Further, the service parameter value is a coupon amount, wherein the generation module is specifically configured to: determining the type of the file corresponding to the money range of the money of the electronic coupon available to the using main body; and generating the push information file with the file type.

Further, the pushing module is specifically configured to: and when the reach rate information of the using main body meets the reach rate index of the specified service, pushing the push message carrying the push information file to the terminal of the using main body through different push ports.

Further, the reach information includes at least one of the service parameter value and a coupon conversion rate, wherein the coupon conversion rate is derived by inputting the operational data into a pre-trained machine mode prediction.

Further, the pushing module is specifically configured to: determining a push delay time matched with the service type of the specified service, wherein the push delay time indicates the delay of pushing the push message carrying the push information file relative to the access of the specified service by the using subject; and pushing the push message to the terminal using the main body according to the push delay time.

The information pushing apparatus of this embodiment is used to implement the corresponding information pushing method in the foregoing method embodiments, and has the beneficial effects of the corresponding method embodiments, which are not described herein again. In addition, the functional implementation of each module in the processing and receiving of this embodiment can refer to the description of the corresponding part in the foregoing method embodiment, and is not described herein again.

Referring to fig. 5, a schematic structural diagram of an electronic device according to an embodiment of the present application is shown, and the specific embodiment of the present application does not limit a specific implementation of the electronic device.

As shown in fig. 5, the electronic device may include: a processor (processor)502, a Communications Interface 504, a memory 506, and a Communications bus 508.

Wherein:

the processor 502, communication interface 504, and memory 506 communicate with each other via a communication bus 508.

A communication interface 504 for communicating with other electronic devices or servers.

The processor 502 is configured to execute the program 510, and may specifically perform relevant steps in the above-described push method embodiment.

In particular, program 510 may include program code that includes computer operating instructions.

The processor 502 may be a processor CPU, or an application Specific Integrated circuit (asic), or one or more Integrated circuits configured to implement embodiments of the present application. The intelligent device comprises one or more processors which can be the same type of processor, such as one or more CPUs; or may be different types of processors such as one or more CPUs and one or more ASICs.

And a memory 506 for storing a program 510. The memory 506 may comprise high-speed RAM memory, and may also include non-volatile memory (non-volatile memory), such as at least one disk memory.

The program 510 may specifically be used to cause the processor 502 to perform the following operations: determining whether an information pushing condition of a specified service for pushing the application software is met or not according to the running data of the application software; acquiring service parameter values which are available in the specified service by the use subject of the application software; generating a push information file according to the service parameter value available to the using subject; and when the information pushing condition of the specified service is met, pushing a pushing message carrying the pushing information file to the terminal of the user body.

In an optional implementation manner, the program 510 is further configured to enable the processor 502 to specifically implement each step in the program 510, which is described in corresponding steps and units in the foregoing pushing method embodiment and is not described herein again. It can be clearly understood by those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described devices and modules may refer to the corresponding process descriptions in the foregoing method embodiments, and are not described herein again.

In a fourth aspect of the embodiments of the present application, there is also provided a computer storage medium, on which a corresponding computer program is stored, which when executed by a processor implements the information pushing method as described in fig. 2.

It should be noted that, according to the implementation requirement, each component/step described in the embodiment of the present application may be divided into more components/steps, and two or more components/steps or partial operations of the components/steps may also be combined into a new component/step to achieve the purpose of the embodiment of the present application.

The above-described methods according to embodiments of the present application may be implemented in hardware, firmware, or as software or computer code storable in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or as computer code originally stored in a remote recording medium or a non-transitory machine-readable medium downloaded through a network and to be stored in a local recording medium, so that the methods described herein may be stored in such software processes on a recording medium using a general-purpose computer, a dedicated processor, or programmable or dedicated hardware such as an ASIC or FPGA. It will be appreciated that the computer, processor, microprocessor controller or programmable hardware includes memory components (e.g., RAM, ROM, flash memory, etc.) that can store or receive software or computer code that, when accessed and executed by the computer, processor or hardware, implements the push methods described herein. Further, when a general-purpose computer accesses code for implementing the push methods illustrated herein, execution of the code transforms the general-purpose computer into a special-purpose computer for performing the push methods illustrated herein.

Those of ordinary skill in the art will appreciate that the various illustrative elements and method steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, or combinations of computer software and electronic hardware. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the embodiments of the present application.

The above embodiments are only used for illustrating the embodiments of the present application, and not for limiting the embodiments of the present application, and those skilled in the relevant art can make various changes and modifications without departing from the spirit and scope of the embodiments of the present application, so that all equivalent technical solutions also belong to the scope of the embodiments of the present application, and the scope of patent protection of the embodiments of the present application should be defined by the claims.

Claims

1. An information push method, comprising:

determining whether an information pushing condition of a specified service for pushing the application software is met or not according to the running data of the application software;

acquiring service parameter values which are available in the specified service by the use subject of the application software;

generating a push information file according to the service parameter value available to the using subject;

and when the information pushing condition of the specified service is met, pushing a pushing message carrying the pushing information file to the terminal of the user body.

2. The method of claim 1, wherein the designated service of the application software is a travel service, the operation data indicates a location position state or a travel mode operation state of a usage subject of the application software,

the determining whether the information pushing condition of the specified service for pushing the application software is met or not according to the running data of the application software comprises the following steps:

and determining an information pushing condition meeting the requirement of pushing the travel service according to the positioning position state or the travel mode operation state of the using main body.

3. The method of claim 2, wherein the determining that an information push condition for pushing the travel service is satisfied according to the location position state of the user body comprises:

and when the current positioning position of the application software using main body is not matched with the resident positioning position, determining that the information pushing condition for pushing the travel service is met.

4. The method of claim 2, wherein the determining that an information push condition for pushing the travel service is satisfied according to the travel mode operation state comprises:

determining an information push condition which satisfies the push of the travel service when the travel mode operation state indicates that the user body is switched between different travel modes;

or when the travel mode operation state indicates that the travel route selected by the user does not meet a preset travel convenience requirement, determining an information push condition meeting the travel service push requirement;

or when the navigation operation state of the user body indicates that the travel location information meets the preset access frequency, determining that an information push condition for pushing the travel service is met.

5. The method of claim 1, wherein the service parameter value is a coupon amount,

the generating a push information file according to the service parameter value available to the using subject includes:

determining the type of the file corresponding to the money range of the money of the electronic coupon available to the using main body;

and generating the push information file with the file type.

6. The method of claim 1, wherein the pushing a push message carrying the push information document to the terminal using the subject comprises:

and when the reach rate information of the using main body meets the reach rate index of the specified service, pushing the push message carrying the push information file to the terminal of the using main body through different push ports.

7. The method of claim 6, wherein the reach information includes at least one of the service parameter value and a coupon conversion rate, wherein the coupon conversion rate is derived by inputting the operational data into a pre-trained machine mode prediction.

8. The method of claim 1, wherein the pushing a push message carrying the push information document to the terminal using the subject comprises:

determining a push delay time matched with the service type of the specified service, wherein the push delay time indicates the delay of pushing the push message carrying the push information file relative to the access of the specified service by the using subject;

and pushing the push message to the terminal using the main body according to the push delay time.

9. An information pushing apparatus comprising:

the determining module is used for determining whether the information pushing condition of the specified service for pushing the application software is met or not according to the running data of the application software;

the acquisition module is used for acquiring service parameter values which can be obtained by the use subject of the application software in the specified service;

the generating module generates a push information file according to the service parameter value available to the using body;

and the pushing module is used for pushing a pushing message carrying the pushing information file to the terminal of the user body when the information pushing condition of the specified service is met.

10. A computer storage medium, on which a computer program is stored which, when being executed by a processor, implements the push method according to any one of claims 1 to 8.