CN114240665A

CN114240665A - Marketing right and interest allocation method and device

Info

Publication number: CN114240665A
Application number: CN202111594376.6A
Authority: CN
Inventors: 谭勇慧; 王大飞; 吴泽勇
Original assignee: WeBank Co Ltd
Current assignee: WeBank Co Ltd
Priority date: 2021-12-24
Filing date: 2021-12-24
Publication date: 2022-03-25

Abstract

The invention relates to the field of financial technology (Fintech), and discloses a marketing interest allocation method and a marketing interest allocation device, wherein an experience value of i marketing interest is determined whether to be used or not on the premise of holding j marketing interest according to the historical allocation condition and the historical use condition of the marketing interest; determining an equity distribution rule according to the experience value of each marketing equity under n marketing equity; determining the holding values of the right users to be distributed aiming at the n kinds of marketing rights according to the right and interest holding condition of any right user to be distributed; and determining the distributable marketing rights and interests of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode. Based on the mode, the result of the marketing right issue aiming at the individual user can be quickly and reasonably determined for the user.

Description

Marketing right and interest allocation method and device

Technical Field

The embodiment of the application relates to the field of financial technology (Fintech), in particular to a marketing right and interest allocation method and device.

Background

With the development of computer technology, more and more technologies (such as big data, cloud computing or block chain) are applied in the financial field, and the traditional financial industry is gradually shifting to the financial technology. For the financial industry, limited marketing rights are distributed to users in a reasonable mode in the product marketing process, and marketing effects of maintaining or even increasing the viscosity of the users to products at a low marketing cost are facilitated.

Aiming at the technical problems, at present, through experience of operators, the operators subjectively decide that users who have certain rights and interests under the names do not release certain rights and interests any more. According to the subjective equity issuing rule, in the process of specifically calculating equity issuing, the rule is called one by one to judge whether the current user can issue a certain equity.

The above solution is susceptible to the following drawbacks, including:

1. the users who have some rights under the name can not be issued with some rights through the subjective decision of the operator, and the method is not interpretable.

2. The use of subjective equity issuance rules in sequence to decide on the issuance of marketing equity is inefficient and has limited data throughput.

Therefore, there is a need for an equity distribution scheme that can quickly and reasonably decide marketing equity issue.

Disclosure of Invention

The application provides a marketing equity distribution method and a marketing equity distribution device, which are used for quickly and reasonably determining the result of personal marketing equity distribution for a user.

In a first aspect, an embodiment of the present application provides a marketing right allocation method, where the method includes: determining whether to use the experience value of the marketing interest i on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest; the empirical value is a first value characterizing used or a second value characterizing unused; the i marketing right and the j marketing right are any one of n marketing rights; determining an equity distribution rule according to the experience value of each marketing equity under n marketing equity; determining the holding value of the right to be distributed users aiming at the n kinds of marketing rights according to the right and interest holding condition of any right to be distributed user; the kth bit of the hold value is a first value characterizing that k marketing equity has been had or a second value characterizing that k marketing equity has not been had; and determining the distributable marketing rights and interests of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode.

In the scheme, by analyzing the use condition of a large number of users for issued rights and interests in the historical stage, the data of the use state of another rights and interests of the users on the premise of holding one rights and interests can be obtained, and objective rights and interests distribution rules related to n rights and interests can be obtained according to the data of the rights and interests; based on the obtained right allocation rule, for any user needing to determine right issue, it can be quickly determined whether other rights can be issued for the user according to the holding condition of the user on the n rights, so that some marketing rights can be prevented from being wastefully wasted.

In one possible implementation, the determining whether to use the empirical value of the i marketing right under the premise of holding the j marketing right according to the historical allocation condition and the historical use condition of the marketing right comprises: determining a third probability that the marketing interest i is not used on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest; if the third probability is smaller than a preset threshold value, determining that Bij is a first value representing used; bij represents whether to use the marketing right of i on the premise of holding the marketing right of j; and if the third probability is not smaller than the preset threshold, determining that the Bij is a second value representing the unused state.

In the above scheme, by analyzing the usage situation of a large number of users for issued rights and interests in the historical stage, data of the usage state of the users for another rights and interests under the premise of holding one rights and interests can be obtained, the data of the usage state of the rights and interests can be embodied as the probability that the users do not use the i marketing rights and interests under the premise of holding the j marketing rights and interests, namely the third probability, and finally by comparing the third probability with the preset threshold value, the experience values of the users for using the i marketing rights and interests under the premise of holding the j marketing rights and interests can be obtained, and each experience value can be used as a formulation basis of a subsequent rights and interests allocation rule, so that interpretability can be provided for finally determining whether to issue rights and interests to the users.

In one possible implementation, the determining, according to the historical allocation and the historical usage of the marketing equity, a third probability that the marketing equity of i is not used under the condition of holding the marketing equity of j includes: acquiring historical data sample sets of a plurality of users under n marketing rights and interests; for j marketing interests of the n marketing interests, determining a first probability according to historical distribution conditions of the marketing interests in the historical data sample set; the first probability represents a proportion of users holding the j marketing interests to total users corresponding to the historical data sample set; determining a second probability according to the historical use condition of the marketing interest in the historical data sample set; the second probability represents the proportion of users who do not use the i marketing right under the condition of using the j marketing right to users who do not use the i marketing right; and determining a third probability according to the first probability and the second probability.

In the above scheme, the obtaining process of the third probability is specifically described, and includes obtaining, for j marketing interests among n marketing interests, a use probability of the j marketing interests, that is, a first probability, by using a proportion of users who hold the j marketing interests in the historical data sample set to total users corresponding to the historical data sample set, and obtaining, by using a proportion of users who do not use the i marketing interests in the historical data sample set while using the j marketing interests and the i marketing interests in the historical data sample set, a probability that the users do not use the i marketing interests in the j marketing interests, that is, a second probability, and finally obtaining the third probability according to the first probability and the second probability, and finally obtaining, according to the third probability, whether the users use the j marketing interests in the historical data sample set Using the empirical value of the marketing interest of i.

In one possible implementation, the first value is 0 and the second value is 1; the determining the distributable marketing rights and interests of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode comprises the following steps: for any right user to be distributed, respectively carrying out AND operation according to the holding value of the right user to be distributed and each sub-rule in the right distribution rule to obtain a first result value corresponding to each sub-rule; wherein, the first result value is greater than 0, which indicates that the user to be allocated with the right is not allocated with the marketing right indicated by the corresponding sub-rule any more; the first result value is equal to 0, which represents that the user to be allocated the right can be allocated the marketing right indicated by the corresponding sub-rule.

In the above scheme, when the right and interest allocation rule and the respective holding values of the right and interest users to be allocated to the n kinds of marketing rights and interests are known, for any right and interest user to be allocated, and the respective sub-rules in the right and interest allocation rule according to the n kinds of marketing rights and interests held by the right and interest user to be allocated are respectively subjected to and operation, any sub-rule can be used for indicating whether the decision can issue the marketing rights and interests indicated by the sub-rule to the user, so that the comparison between the first result value obtained by the and operation and 0 can quickly determine whether the marketing rights and interests indicated by the current sub-rule can be issued to the right and interest user to be allocated, and the manner provides interpretability on whether the user (the user) can continue to issue other marketing rights and interests when the user already holds some marketing rights and interests.

In a possible implementation method, after determining the assignable marketing interest of each right user to be assigned by means of bit operation according to the right assignment rule and the holding value of each right user to be assigned, the method further includes: correcting the right and interest allocation rule to obtain a corrected right and interest allocation rule; aiming at any right-to-be-distributed right-interest user, obtaining the non-distributable right-interest of the right-to-be-distributed right-interest user through a bit operation mode according to the preset right-interest distribution plan of the right-to-be-distributed right-interest user under the n kinds of marketing right-interests and the corrected right-interest distribution rule; obtaining the real right and interest distribution result of the right and interest user to be distributed under the n kinds of marketing right and interest through a bit operation mode according to the distributable marketing right and interest of the right and interest user to be distributed and the non-distributable right and interest of the right and interest user to be distributed; and the mth bit in the preset interest allocation plan is a first value representing that m marketing interests are allocated to the planned plan or a second value representing that m marketing interests are not allocated to the planned plan.

In the scheme, when determining the assignable marketing rights and interests for the rights and interests to be assigned, the right and interests to be assigned are determined based on the marketing rights and interests which the users have historically, so that the scheme for finally assigning the marketing rights and interests to the users can be further optimized, specifically, the right and interests assignment rule is corrected, the non-assignable rights and interests of the users are obtained based on the corrected right and interests assignment rule and the preset right and interests assignment plan, the assignable marketing rights and the non-assignable rights and interests of the users are finally calculated in a bit operation mode, and the real right and interests assignment result of the users to be assigned can be obtained. In the method, the scheme for allocating the rights and the interests to the user can be accurately obtained by integrating the two factors of the existing rights and the interests to be issued by the service personnel to the user.

In one possible implementation method, the correcting the right allocation rule to obtain a corrected right allocation rule includes: setting a correction matrix; the correction matrix represents the issue of i equity, and the preset equity distribution plan comprises the issue of i equity and does not influence the issue of i equity; and operating the right and interest distribution rule and the correction matrix to obtain the corrected right and interest distribution rule.

In the above scheme, a correction matrix for the equity allocation rule is set, where the correction matrix indicates issuance of an i equity, and the preset equity allocation plan includes issuance of the i equity without affecting issuance of the i equity, so that the corrected equity allocation rule can be obtained by performing and operation on the correction matrix and the equity allocation rule, and the corrected equity allocation rule indicates that when the i equity is issued according to the preset equity allocation plan, the i equity allocation rule is not limited by that the i equity may exist in the original equity allocation rule but the i equity cannot be issued.

In one possible implementation, the first value is 0 and the second value is 1; the obtaining the non-issuable equity of the equity user to be distributed through a bit operation mode according to the preset equity distribution plan and the corrected equity distribution rule of the equity user to be distributed under the n kinds of marketing equity, comprising: respectively carrying out AND operation according to the preset equity allocation plan of the user to be allocated with the equity under the n marketing equities and each syndrome rule in the corrected equity allocation rules to obtain a second result value corresponding to each syndrome rule; wherein, the second result value is greater than 0, which indicates that the marketing right indicated by the corresponding syndrome rule can not be allocated to the user to be allocated; the second result value is equal to 0, which represents that the user to be allocated the right interest can be allocated the marketing right interest indicated by the corresponding syndrome rule; the obtaining, according to the assignable marketing right of the right user to be assigned and the non-assignable right of the right user to be assigned, a real right assignment result of the right user to be assigned under the n kinds of marketing right by a bit operation manner, includes: obtaining third result values through an OR operation mode according to the first result value corresponding to each sub-rule of the user with the right and interest to be distributed and the second result value corresponding to each syndrome sub-rule of the user with the right and interest to be distributed; wherein, the third result value is greater than 0, which indicates that the user to be allocated the right interest cannot be allocated the marketing right interest indicated by the corresponding sub-rule; and the third result value is equal to 0, which represents that the user to be allocated the right is allocated the marketing right indicated by the corresponding sub-rule.

In the above scheme, how to determine the non-issuable equity and the final equity issuance result for the user is specifically described, including that by respectively performing and operation on each syndrome rule in the preset equity allocation plan and the corrected equity allocation rule of the user under n kinds of marketing equity, whether a result value of marketing equity corresponding to each syndrome rule, that is, a second result value, can be issued to the user is obtained; and then, performing OR operation on the first result value corresponding to each sub-rule of the user and the second result value corresponding to each syndrome sub-rule to obtain a final result of whether the marketing right indicated by the current sub-rule can be issued to the user. By comprehensively considering the situation that the user already holds the benefits and the fact that the benefits are to be distributed, the finally determined benefits distribution scheme can avoid the benefits from being wastefully wasted, and the effect of maintaining or even increasing the viscosity of the user on the product under the limited marketing cost is realized.

In a second aspect, an embodiment of the present application provides a marketing right allocation apparatus, including: the right and interest experience value determining unit is used for determining whether to use the experience value of the i marketing right and interest on the premise of holding the j marketing right and interest according to the historical distribution condition and the historical use condition of the marketing right and interest; the empirical value is a first value characterizing used or a second value characterizing unused; the i marketing right and the j marketing right are any one of n marketing rights; the right and interest allocation rule determining unit is used for determining right and interest allocation rules according to experience values of each marketing right and interest under the n marketing rights and interests; the right and interest value determining unit is used for determining the right and interest values of the right and interest users to be distributed aiming at the n kinds of marketing rights and interests according to the right and interest conditions of any right and interest user to be distributed; the kth bit of the hold value is a first value characterizing that k marketing equity has been had or a second value characterizing that k marketing equity has not been had; and the distributable marketing interest determining unit is used for determining the distributable marketing interest of each user with the interest to be distributed in a bit operation mode according to the interest distribution rule and the holding value of each user with the interest to be distributed.

In a third aspect, an embodiment of the present application provides a computing device, including:

a memory for storing program instructions;

and the processor is used for calling the program instructions stored in the memory and executing the implementation method of the first aspect according to the obtained program.

In a fourth aspect, the present application provides a computer-readable storage medium storing computer-executable instructions for causing a computer to perform the method according to any one of the first aspects.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.

Fig. 1 is a schematic diagram of a marketing right allocation method according to an embodiment of the present application;

fig. 2 is a schematic view of a marketing right distribution device according to an embodiment of the present application;

fig. 3 is a schematic diagram of a computing device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the accompanying drawings, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Although the current terminal device has data valuable to the edge device, there is no solution for supporting the data transaction between the terminal device and the edge device for how to perform the transaction between the terminal device and the edge device to achieve the data transaction maximization effect.

The current scheme for distributing marketing equity is mainly based on the fact that business personnel subjectively avoid issuing some other equity to a batch of users according to the fact that each user already holds some equity. Obviously, the distribution scheme of marketing rights and interests is not interpretable in the process of distributing marketing rights and interests to users, and the mode of sequentially distributing marketing rights and interests according to each user is not suitable for the scene with large data volume of users, that is, the efficiency of the current distribution scheme of rights and interests in the execution process needs to be improved.

In view of the above technical problems, an embodiment of the present application may provide a marketing right allocation method. As shown in fig. 1, a schematic diagram of a marketing right allocation method provided in an embodiment of the present application includes the following steps:

and step 101, determining whether to use the experience value of the marketing interest i on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest.

Wherein the empirical value is a first value characterizing used or a second value characterizing unused; the i marketing equity and the j marketing equity are any one of n marketing equity.

In one implementation of step 101, the determining whether to use the empirical value of the marketing interest under the condition of holding j marketing interest according to the historical allocation condition and the historical use condition of the marketing interest includes: determining a third probability that the marketing interest i is not used on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest; if the third probability is smaller than a preset threshold value, determining that Bij is a first value representing used; bij represents whether to use the marketing right of i on the premise of holding the marketing right of j; and if the third probability is not smaller than the preset threshold, determining that the Bij is a second value representing the unused state.

In some implementations of the present application, determining a third probability that i marketing benefits are not used if j marketing benefits are held according to historical allocation and historical usage of marketing benefits includes: acquiring historical data sample sets of a plurality of users under n marketing rights and interests; for j marketing interests of the n marketing interests, determining a first probability according to historical distribution conditions of the marketing interests in the historical data sample set; the first probability represents a proportion of users holding the j marketing interests to total users corresponding to the historical data sample set; determining a second probability according to the historical use condition of the marketing interest in the historical data sample set; the second probability represents the proportion of users who do not use the i marketing right under the condition of using the j marketing right to users who do not use the i marketing right; and determining a third probability according to the first probability and the second probability.

For example, in the embodiment of the present application, the scheme is described by taking n-4 as an example, that is, when a business person carries out marketing to a user based on a certain product of a company, the business person may be provided with a total of n-4 for issuing to the user E₁、E₂、E₃、E₄These 4 marketing benefits. Setting acquisition of a historical data sample set of a user formed by marketing the product to the user by a business person in a historical period of time, setting the acquired historical data sample set of the user to totally comprise Y users, and setting X1 users to hold E₁This marketing interest, X2 users hold E₂This marketing interest, X3 users hold E₃This marketing interest, X4 users hold E₄This marketing interest, therefore, is directed to E₁、E₂、E₃、E₄Any of these 4 marketing benefits may be used to calculate the user probability under each of the 4 benefits, i.e., the first probabilities:

P(E₁)＝X1/Y

P(E₂)＝X2/Y

P(E₃)＝X3/Y

P(E₄)＝X4/Y

further, can be for holding E₁This marketing interest was examined by X1 users. If the inspection is passed, it is found that E exists₁The number of expired unused users is 1, E₂The number of expired unused users is 2, E₃The number of expired unused users is 3, E₄If the number of unused users is 4, then the historical data sample set E can be calculated₁Expired and not used and hold E₁The probabilities of this marketing benefit, i.e., the respective second probabilities:

P(E₁∩E₁)＝1/X1

P(E₂∩E₁)＝2/X2

P(E₃∩E₁)＝3/X3

P E₄∩E₁)＝4/X4

thus, by binding P (E)₁) AndP(E₁∩E₁) Will be available in hold E₁This marketing interest is simultaneously to E₁The probability of abandoning the use of the marketing right, namely the third probability, is:

P(E₁|E₁)＝P(E₁∩E₁)/P(E₁)＝(1/X1)/X1/Y＝1/Y

by combining P (E) in a similar manner₂) And P (E)₂∩E₁) Will be available in hold E₂This marketing interest is simultaneously to E₁The probability of abandoning the use of the marketing right, namely the third probability, is:

P(E₂|E₁)＝P(E₂∩E₁)/P(E₁)＝(2/X1)/X1/Y＝2/Y

by combining P (E) in a similar manner₃) And P (E)₃∩E₁) Will be available in hold E₃This marketing interest is simultaneously to E₁The probability of abandoning the use of the marketing right, namely the third probability, is:

P(E₃|E₁)＝P(E₃∩E₁)/P(E₁)＝(3/X1)/X1/Y＝3/Y

by combining P (E) in a similar manner₄) And P (E)₄∩E₁) Will be available in hold E₄This marketing interest is simultaneously to E₁The probability of abandoning the use of the marketing right, namely the third probability, is:

P(E₄|E₁)＝P(E₄∩E₁)/P(E₁)＝(4/X1)/X1/Y＝4/Y

thus, P (E) among the 4 third probabilities is used₁|E₁) This third probability is taken as an example, and is determined by comparing the third probability with a preset threshold value P₀Comparing if the third probability is not less than P₀Then it is determined that there is E in the user₁When the marketing right is not issued to the user E₁This marketing interest, if the third probability is less than P₀Then it is determined that there is E in the user₁The marketing right can still be issued to the user E₁This marketing benefit. Wherein, regarding the above P (E)₁|E₁) This third probability is related to the predetermined threshold P₀Comparing to obtain the existing E of the user₁Whether or not such marketing equity can be continuously issued to it₁The conclusion of this marketing interest can be drawn through B₁₁Is expressed, wherein if the third probability is not less than P₀Then B is₁₁If the third probability is less than P, say 1₀Then B is₁₁And is noted as 0. Wherein "B₁₁"the first digit from left to right in the subscript" 1 "indicates whether or not the marketing benefit issued to the user can be issued, that is, whether or not the user can be issued with the E is determined₁The second digit of "1" from left to right indicates that the user has the marketing benefit, i.e., the user has E₁This marketing interest, namely B₁₁Express user's Presence E₁Whether or not such marketing equity can be continuously issued to it₁Meaning of this marketing right.

For example, let P (E)₁|E₁) This third probability is related to the predetermined threshold P₀After comparison of the values, P (E) is determined₁|E₁) Less than P₀Then B is₁₁The value of (d) can be written as 0; wherein "0" indicates that the user is holding E₁When the marketing interest is obtained, E can be issued to the marketing interest₁This marketing benefit.

Based on the same principle, let P (E)₂|E₁) This third probability is related to the predetermined threshold P₀After comparison of the values, P (E) is determined₂|E₁) Not less than P₀Then B is₁₂The value of (d) can be written as 1; wherein "1" indicates that the user is in possession of E₂When the marketing interest is in this way, E cannot be issued to the marketing interest₁This marketing benefit.

Based on the same principle, let P (E)₃|E₁) This third probability is related to the predetermined threshold P₀After comparison of the values, P (E) is determined₁|E₁) Less than P₀Then B is₁₃The value of (d) can be written as 0; wherein "0" indicates that the user is holding E₃When the marketing interest is obtained, E can be issued to the marketing interest₁This marketing benefit.

Based on the same principle, let P (E)₄|E₁) This third probability is related to the predetermined threshold P₀After comparison of the values, P (E) is determined₄|E₁) Not less than P₀Then B is₁₄The value of (d) can be written as 1; wherein "1" indicates that the user is in possession of E₄When the marketing interest is in this way, E cannot be issued to the marketing interest₁This marketing benefit.

And step 102, determining an equity distribution rule according to the experience value of each marketing equity under the n marketing equity.

Based on the calculation of the empirical values in step 101, the present application provides that after the empirical values are calculated for the historical data sample set containing Y users, E is calculated₁、E₂、E₃、E₄These 4 equity allocation rules can be expressed by the following matrix 1:

for the right allocation rule shown in the matrix 1, it is described that:

the first row of matrix 1 indicates whether E can continue to be issued to the user if the user has some marketing benefit₁This sub-rule of marketing equity. The specific analysis is as follows:

due to B₁₁Indicating that the user is in possession E₁When such marketing interest is made, it is determined whether E can be issued thereto₁This marketing interest; wherein due to B₁₁Is 0, thus, B₁₁(0) Indicating that the user is in possession E₁When the marketing interest is obtained, E can be issued to the marketing interest₁This marketing interest;

due to B₁₂Indicating that the user is in possession E₂When such marketing interest is made, it is determined whether E can be issued thereto₁This marketing interest; wherein due to B₁₂Is 1, thus, B₁₂(1) Indicating that the user is in possession E₂When the marketing interest is in this way, E cannot be issued to the marketing interest₁This marketing interest;

due to B₁₃Indicating user presenceHas E₃When such marketing interest is made, it is determined whether E can be issued thereto₁This marketing interest; wherein due to B₁₃Is 0, thus, B₁₃(0) Indicating that the user is in possession E₃When the marketing interest is obtained, E can be issued to the marketing interest₁This marketing interest;

due to B₁₄Indicating that the user is in possession E₄When such marketing interest is made, it is determined whether E can be issued thereto₁This marketing interest; wherein due to B₁₄Is 1, thus, B₁₄(1) Indicating that the user is in possession E₄When the marketing interest is in this way, E cannot be issued to the marketing interest₁This marketing interest;

the second row of matrix 1 indicates whether E can continue to be issued to the user if the user has some marketing benefit₂This sub-rule of marketing equity. The specific analysis is as follows:

due to B₂₁Indicating that the user is in possession E₁When such marketing interest is made, it is determined whether E can be issued thereto₂This marketing interest; wherein due to B₂₁Is 1, thus, B₂₁(1) Indicating that the user is in possession E₁When the marketing interest is in this way, E cannot be issued to the marketing interest₂This marketing interest;

due to B₂₂Indicating that the user is in possession E₂When such marketing interest is made, it is determined whether E can be issued thereto₂This marketing interest; wherein due to B₂₂Is 1, thus, B₂₂(1) Indicating that the user is in possession E₂When the marketing interest is in this way, E cannot be issued to the marketing interest₂This marketing interest;

due to B₂₃Indicating that the user is in possession E₃When such marketing interest is made, it is determined whether E can be issued thereto₂This marketing interest; wherein due to B₂₃Is 0, thus, B₂₃(0) Indicating that the user is in possession E₃When the marketing interest is obtained, E can be issued to the marketing interest₂This marketing interest;

due to B₂₄Indicating that the user is in possession E₄When such marketing interest is made, it is determined whether E can be issued thereto₂This marketing interest; wherein due to B₂₄Is 0, thus, B₂₄(0) Indicating that the user is in possession E₄When the marketing interest is obtained, E can be issued to the marketing interest₂This marketing interest;

the third row of matrix 1 indicates whether E can continue to be issued to the user if the user has some marketing benefit₃This sub-rule of marketing equity. The specific analysis is as follows:

due to B₃₁Indicating that the user is in possession E₁When such marketing interest is made, it is determined whether E can be issued thereto₃This marketing interest; wherein due to B₃₁Is 0, thus, B₃₁(0) Indicating that the user is in possession E₁When the marketing interest is obtained, E can be issued to the marketing interest₃This marketing interest;

due to B₃₂Indicating that the user is in possession E₂When such marketing interest is made, it is determined whether E can be issued thereto₃This marketing interest; wherein due to B₃₂Is 1, thus, B₃₂(1) Indicates that the user is in possession E₂When the marketing interest is in this way, E cannot be issued to the marketing interest₃This marketing interest;

due to B₃₃Indicating that the user is in possession E₃When such marketing interest is made, it is determined whether E can be issued thereto₃This marketing interest; wherein due to B₃₃Is 1, thus, B₃₃(1) Indicating that the user is in possession E₃When the marketing interest is in this way, E cannot be issued to the marketing interest₃This marketing interest;

due to B₃₄Indicating that the user is in possession E₄When such marketing interest is made, it is determined whether E can be issued thereto₃This marketing interest; wherein due to B₃₄Is 1, thus, B₃₄(1) Indicating that the user is in possession E₄When the marketing interest is in this way, E cannot be issued to the marketing interest₃This marketing interest;

the fourth row of matrix 1 represents whether E can continue to be issued to the user if the user has some marketing benefit₄This sub-rule of marketing equity. The specific analysis is as follows:

due to B₄₁Indicating that the user is in possession E₁When such marketing interest is made, it is determined whether E can be issued thereto₄This marketing interest; wherein due to B₄₁Is 1, thus, B₄₁(1) Indicating that the user is in possession E₁When the marketing interest is in this way, E cannot be issued to the marketing interest₄This marketing interest;

due to B₄₂Indicating that the user is in possession E₂When such marketing interest is made, it is determined whether E can be issued thereto₄This marketing interest; wherein due to B₄₂Is 0, thus, B₄₂(0) Indicating that the user is in possession E₂When the marketing interest is obtained, E can be issued to the marketing interest₄This marketing interest;

due to B₄₃Indicating that the user is in possession E₃When such marketing interest is made, it is determined whether E can be issued thereto₄This marketing interest; wherein due to B₄₃Is 1, thus, B₄₃(1) Indicating that the user is in possession E₃When the marketing interest is in this way, E cannot be issued to the marketing interest₄This marketing interest;

due to B₄₄Indicating that the user is in possession E₄When such marketing interest is made, it is determined whether E can be issued thereto₄This marketing interest; wherein due to B₄₄Is 1, thus, B₄₄(1) Indicating that the user is in possession E₄When the marketing interest is in this way, E cannot be issued to the marketing interest₄This marketing benefit.

103, determining the holding values of the right users to be distributed for the n marketing rights and interests according to the right and interest holding condition of any right user to be distributed; the k-th bit of the hold value is a first value characterizing that there has been k marketing interests or a second value characterizing that there has not been k marketing interests.

For example, following the above example, in the present embodiment, it is further assumed that 3 users, user 1, user 2, and user 3, are shared as users to which rights and interests are to be assigned. Wherein:

suppose that for user 1, user 1 is paired with E before the assignable benefits are determined for this time₁、E₂、E₃、E₄The 4 marketing rights are held: user 1 holds E₁、E₂And E₄These 3 marketing benefits are not held₃This marketing interest;

suppose that for user 2, user 2 is paired with E before the assignable benefits are determined for this time₁、E₂、E₃、E₄The 4 marketing rights are held: user 1 holds E₁、E₃And E₄These 3 marketing benefits are not held₂This marketing interest;

suppose that for user 3, user 1 is paired with E before the assignable benefits are determined for this time₁、E₂、E₃、E₄The 4 marketing rights are held: user 1 only holds E₃This marketing interest does not hold E₁、E₂And E₄These 3 marketing benefits.

Thus, E is provided for each of the above-mentioned user 1, user 2 and user 3₁、E₂、E₃、E₄The 4 kinds of marketing rights holding conditions can be expressed by the following matrix 2:

in the above description, regarding the user's possession of the marketing right shown in the matrix 2, the following are described:

with b₁₁(1) For example, "b₁₁(1) "in" b₁₁"the first digit" 1 "from left to right in the subscript indicates user 1, and the second digit" 1 "indicates E₁Marketing equity, "b₁₁(1) "middle" (1) "indicates that user 1 is E₁In the embodiment of the present application, if the user holds the marketing right, the user is identified by "1", and if the user does not hold the marketing right, the user is identified by "0", so b₁₁(1) Meaning of expression that user 1 holds E₁Marketing rights and interests.

For that in matrix 2First row, b₁₁(1) Indicating that user 1 holds E₁Marketing equity, b₁₂(1) Indicating that user 1 holds E₂Marketing equity, b₁₃(0) Indicating that user 1 does not hold E₃Marketing equity, b₁₄(1) Indicating that user 1 holds E₄Marketing rights and interests;

similarly, for the second row in matrix 2, b₁₁(1) Indicating that user 2 holds E₁Marketing equity, b₁₂(1) Indicating that user 2 holds E₂Marketing equity, b₁₃(0) Indicating that user 2 does not hold E₃Marketing equity, b₁₄(1) Indicating that user 2 holds E₄Marketing rights and interests;

similarly, for the third row in matrix 3, b₁₁(1) Indicating that user 3 holds E₁Marketing equity, b₁₂(1) Indicating that user 3 holds E₂Marketing equity, b₁₃(0) Indicating that user 3 does not hold E₃Marketing equity, b₁₄(1) Indicating that user 3 holds E₄Marketing rights and interests.

And 104, determining the distributable marketing rights of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode.

Based on the right allocation rule obtained in the step 102 and the holding value of the right user to be allocated about each marketing right obtained in the step 103, the allocable marketing right of the right user to be allocated can be obtained through a bit operation mode.

In one implementation of step 104 above, the first value is 0 and the second value is 1; the determining the distributable marketing rights and interests of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode comprises the following steps: for any right user to be distributed, respectively carrying out AND operation according to the holding value of the right user to be distributed and each sub-rule in the right distribution rule to obtain a first result value corresponding to each sub-rule; wherein, the first result value is greater than 0, which indicates that the user to be allocated with the right is not allocated with the marketing right indicated by the corresponding sub-rule any more; the first result value is equal to 0, which represents that the user to be allocated the right can be allocated the marketing right indicated by the corresponding sub-rule.

For example, following the previous example, the first row of matrix 1 indicates whether the user may continue to be issued E under certain marketing rights₁This sub-rule of marketing interest, then by pairing users 1 to E₁、E₂、E₃、E₄The AND operation of the 4 marketing rights holders (i.e., the first row of matrix 2) with the first row of matrix 1 will result in E₁Whether the marketing equity is the conclusion of the assignable marketing equity for user 1. The method specifically comprises the following steps:

b is to be₁₁(0) B₁₂(1) B₁₃(0) B₁₄(1)

And b₁₁(1) b₁₂(1) b₁₃(0) b₁₄(1) After the AND operation, the result (i.e., the first result value) obtained is represented by g₁₁Is represented by the formula (I), wherein g₁₁Corresponding to 0101, the corresponding binary value is 5, since 5 is greater than 0, user 1 is holding E according to the equity allocation rule₁、E₂、E₄When E1 marketing benefits are no longer assignable benefits for user 1. Wherein, g₁₁The first "1" in the subscripts represents user 1, the second "1" represents decision E₁Whether the marketing equity is an assignable marketing equity for user 1.

By the same token, the second row of matrix 1 indicates whether the user may continue to be issued E under certain marketing rights₂This sub-rule of marketing interest, then by pairing users 1 to E₁、E₂、E₃、E₄The sum of the 4 marketing rights holders (i.e., the first row of matrix 2) and the second row of matrix 1 will result in E₂Whether the marketing equity is the conclusion of the assignable marketing equity for user 1. The method specifically comprises the following steps:

b is to be₂₁(1) B₂₂(1) B₂₃(0) B₂₄(0)

And b₁₁(1) b₁₂(1) b₁₃(0) b₁₄(1) After the AND operation, the result (i.e., the first result value) obtained is g₁₂Is represented by the formula (I), wherein g₁₂Corresponding to 1100, the corresponding binary value is 12, since 12 is greater than 0, user 1 is holding E according to the equity allocation rule₁、E₂、E₄When the E2 rights are no longer assignable rights for user 1. Wherein, g₁₂"1" in the subscript indicates user 1, and "2" indicates decision E₂Whether the marketing equity is an assignable marketing equity for user 1.

According to the same reason, E can be calculated simultaneously₃Whether the marketing equity is an assignable marketing equity for user 1, where g₁₃Corresponding to 0101, i.e. user 1 is in possession of E₁、E₂、E₄When E is greater₃Marketing equity is no longer assignable equity for user 1; and, E₄Whether the marketing equity is an assignable marketing equity for user 1, where g₁₄Corresponding to 1001, i.e. user 1 is holding E₁、E₂、E₄When E is greater₄The marketing equity is no longer assignable equity for user 1.

According to the same calculation theory as that of the user 1, E can be calculated simultaneously₁Whether the marketing equity is an assignable marketing equity for user 2, where g₂₁Corresponding to 0001, i.e. representing that user 2 is in possession of E₁、E₃、E₄When E is greater₁Marketing equity is no longer assignable equity for user 2; e₂Whether the marketing equity is an assignable marketing equity for user 2, where g₂₂Corresponding to 1000, i.e. user 2 is holding E₁、E₃、E₄When E is greater₂Marketing equity is no longer assignable equity for user 2; e₃Whether the marketing equity is an assignable marketing equity for user 2, where g₂₃Corresponding to 0011, that is, user 2 is holding E₁、E₃、E₄When E is greater₃Marketing equity is no longer assignable equity for user 2; e₄Whether the marketing equity is an assignable marketing equity for user 2, where g₂₄Corresponding to 1011, that is, user 2 is holding E₁、E₃、E₄When E is greater₄Marketing equity no longer being assignable equity to user 2。

According to the same calculation theory as that of the user 1, E can be calculated simultaneously₁Whether the marketing equity is an assignable marketing equity for user 3, where g₃₁The correspondence is 0000, i.e. it means that the user 3 is holding only E₃When E is greater₁Marketing equity is assignable equity of user 3; e₂Whether the marketing equity is an assignable marketing equity for user 3, where g₃₂The correspondence is 0000, i.e. it means that the user 3 is holding only E₃When E is greater₂Marketing equity is assignable equity of user 3; e₃Whether the marketing equity is an assignable marketing equity for user 3, where g₃₃Corresponding to 0010, i.e. indicating that the user 3 is only holding E₃When E is greater₃Marketing equity is no longer assignable equity for user 3; e₄Whether the marketing equity is an assignable marketing equity for user 3, where g₃₄Corresponding to 0010, i.e. indicating that the user 3 is only holding E₃When E is greater₄The marketing equity is no longer assignable equity to user 3.

In one implementation of the foregoing step 104, after determining, by means of bit operation, allocable marketing benefits of users to whom benefits are to be allocated according to the benefits allocation rule and the holding value of users to whom benefits are to be allocated, the method further includes: correcting the right and interest allocation rule to obtain a corrected right and interest allocation rule; aiming at any right-to-be-distributed right-interest user, obtaining the non-distributable right-interest of the right-to-be-distributed right-interest user through a bit operation mode according to the preset right-interest distribution plan of the right-to-be-distributed right-interest user under the n kinds of marketing right-interests and the corrected right-interest distribution rule; obtaining the real right and interest distribution result of the right and interest user to be distributed under the n kinds of marketing right and interest through a bit operation mode according to the distributable marketing right and interest of the right and interest user to be distributed and the non-distributable right and interest of the right and interest user to be distributed; and the mth bit in the preset interest allocation plan is a first value representing that m marketing interests are allocated to the planned plan or a second value representing that m marketing interests are not allocated to the planned plan.

In some implementations of the present application, the correcting the right allocation rule to obtain a corrected right allocation rule includes: setting a correction matrix; the correction matrix represents the issue of i equity, and the preset equity distribution plan comprises the issue of i equity and does not influence the issue of i equity; and operating the right and interest distribution rule and the correction matrix to obtain the corrected right and interest distribution rule.

For example, following the foregoing example, in a common E₁、E₂、E₃、E₄In the 4 marketing interests, a correction matrix for correcting the interest allocation rule obtained according to the historical data sample set of the user may be set as follows:

based on the above-mentioned correction matrix, the right allocation rule can be corrected to obtain a corrected right allocation rule. The method specifically comprises the following steps:

the first row in matrix 1 and the first row in matrix 3 are ANDed, so that when some rights are assigned to the user, the right to E can be obtained₁The marketing equity issuing rule comprises the following steps:

that is, the and operation is performed on 0101 and 0111, and the obtained result is 0101;

the second row in matrix 1 and the second row in matrix 3 are ANDed, so that when some rights are assigned to the user, the right to E can be obtained₂The marketing equity issuing rule comprises the following steps:

that is, 1100 and 1011 are anded, resulting in 1000;

the third row of matrix 1 and the third row of matrix 3 are ANDed, so that when some rights are assigned to the user, the right to E can be obtained₃The marketing equity issuing rule comprises the following steps:

that is, the and operation is performed on 0111 and 1101, and the obtained result is 0101;

the fourth row in the matrix 1 and the fourth row in the matrix 3 are ANDed, so that when a user wants to be assigned certain rights and interests, the right E can be obtained₄The marketing equity issuing rule comprises the following steps:

that is, 1011 and 1110 are ANDed, resulting in 1010.

In summary, the corrected equity allocation rule can be represented by the following matrix 4:

in certain implementations of the present application, the first value is 0 and the second value is 1; the obtaining the non-issuable equity of the equity user to be distributed through a bit operation mode according to the preset equity distribution plan and the corrected equity distribution rule of the equity user to be distributed under the n kinds of marketing equity, comprising: respectively carrying out AND operation according to the preset equity allocation plan of the user to be allocated with the equity under the n marketing equities and each syndrome rule in the corrected equity allocation rules to obtain a second result value corresponding to each syndrome rule; wherein, the second result value is greater than 0, which indicates that the marketing right indicated by the corresponding syndrome rule can not be allocated to the user to be allocated; the second result value is equal to 0, which represents that the user to be allocated the right interest can be allocated the marketing right interest indicated by the corresponding syndrome rule; the obtaining, according to the assignable marketing right of the right user to be assigned and the non-assignable right of the right user to be assigned, a real right assignment result of the right user to be assigned under the n kinds of marketing right by a bit operation manner, includes: obtaining third result values through an OR operation mode according to the first result value corresponding to each sub-rule of the user with the right and interest to be distributed and the second result value corresponding to each syndrome sub-rule of the user with the right and interest to be distributed; wherein, the third result value is greater than 0, which indicates that the user to be allocated the right interest cannot be allocated the marketing right interest indicated by the corresponding sub-rule; and the third result value is equal to 0, which represents that the user to be allocated the right is allocated the marketing right indicated by the corresponding sub-rule.

For example, following the foregoing example, for 3 users to be assigned equity, namely user 1, user 2 and user 3, assume that the business personnel plan the distribution scheme of marketing equity designed for the 3 users to be assigned equity is as follows:

the following is a description of matrix 5:

for the first row in the above matrix 5, a "0" for the first bit indicates that the business person does not plan to assign E to user 1₁Marketing benefits, second digit "0" indicates that the business person does not plan to assign E to user 1₂Marketing interest, a "0" for the third place indicates that the business person does not plan to assign E to user 1₃Marketing benefits, a "0" for the fourth digit indicates that the business person does not plan to assign E to user 1₄Marketing rights and interests.

For the second row in the above matrix 5, a "1" in the first digit indicates that the business person plans to assign E to user 2₁Marketing benefits, second digit "1" indicates that the business person plans to assign E to user 2₂Marketing benefits, a third digit of "1" indicates that the business person plans to assign E to user 2₃Marketing benefits, the fourth digit of "1" indicates that the business person plans to assign E to user 2₄Marketing rights and interests.

For the third row in matrix 5 above, a "1" in the first bit indicates that the business person plans to assign E to user 3₁Marketing benefits, the second digit of "0" indicates that the business person does not plan to assign E to user 3₂Marketing benefits, a third digit of "1" indicates that the business person plans to assign E to user 3₃Marketing benefits, a fourth digit of "1" indicates that the business person does not plan to assign E to user 3₄Marketing rights and interests.

After obtaining the corrected right allocation rule (i.e. matrix 4) and the right pre-allocation scheme (i.e. matrix 5) designed by the service personnel to the right users to be allocated, by performing and operation on matrix 4 and matrix 5, it can be obtained whether each right user to be allocated is allowed to allocate the right indicated by the current right allocation rule under the condition that it is simultaneously planned to allocate some rights, specifically:

1. for user 1:

g 'is used as a result of performing an AND operation on the first row of matrix 5 and the first row of matrix 4, i.e., performing an AND operation on 0000 and 0101'₁₁Wherein, g'₁₁The correspondence is 0000, the corresponding binary value is 0, and since 0 is 0, according to the corrected equity allocation rule, the service person does not expect to issue E for the user 1₁、E₂、E₃、E₄The rule prompt is that user 1 may be issued E₁Marketing rights and interests.

G 'is used as the result of performing an AND operation on the first row of matrix 5 and the second row of matrix 4, i.e., performing an AND operation on 0000 and 1000'₁₂Wherein, g'₁₂The correspondence is 0000, the corresponding binary value is 0, and since 0 is 0, according to the corrected equity allocation rule, the service person does not expect to issue E for the user 1₁、E₂、E₃、E₄The rule prompt is that user 1 may be issued E₂Marketing rights and interests.

Performing an and operation on the first row of the matrix 5 and the third row of the matrix 4, that is, performing an and operation on 0000 and 0101 to obtainAs a result, g 'was used'₁₃Wherein, g'₁₃The correspondence is 0000, the corresponding binary value is 0, and since 0 is 0, according to the corrected equity allocation rule, the service person does not expect to issue E for the user 1₁、E₂、E₃、E₄The rule prompt is that user 1 may be issued E₃Marketing rights and interests.

G 'is used as the result of performing an AND operation on the first row of matrix 5 and the fourth row of matrix 4, namely performing an AND operation on 0000 and 1010'₁₄Wherein, g'₁₄The correspondence is 0000, the corresponding binary value is 0, and since 0 is 0, according to the corrected equity allocation rule, the service person does not expect to issue E for the user 1₁、E₂、E₃、E₄The rule prompt is that user 1 may be issued E₄Marketing rights and interests.

2. For user 2:

the second row of matrix 5 is ANDed with the first row of matrix 4, i.e., 1111 and 0101 are ANDed, and the result obtained is g'₂₁Wherein, g'₂₁0101, the binary value is 5, and since 5 is greater than 0, according to the corrected equity allocation rule, the service person expects to issue E for user 2₁、E₂、E₃And E₄When marketing rights are available, the rule prompts that user 2 may not be issued E₁Marketing rights and interests.

The second row of matrix 5 is ANDed with the second row of matrix 4, i.e., 1111 and 1000 are ANDed, and the result is g'₂₂Wherein, g'₂₂Corresponding to 1000, the corresponding binary value is 8, and since 8 is greater than 0, according to the corrected equity allocation rule, the service person expects to issue E for user 2₁、E₂、E₃And E₄When marketing rights are available, the rule prompts that user 2 may not be issued E₂Marketing rights and interests.

The second row of the matrix 5 is connected withThe third row of matrix 4 is ANDed, i.e., 1111 and 0101 are ANDed, and g 'is used as the result'₂₃Wherein, g'₂₃0101, the binary value is 5, and since 5 is greater than 0, according to the corrected equity allocation rule, the service person expects to issue E for user 2₁、E₂、E₃And E₄When marketing rights are available, the rule prompts that user 2 may not be issued E₃Marketing rights and interests.

The second row of matrix 5 and the fourth row of matrix 4 are ANDed, that is 1111 and 1010 are ANDed, and the obtained result is g'₂₄Wherein, g'₂₄Corresponding to 1010, the corresponding binary value is 10, and since 10 is greater than 0, according to the corrected equity allocation rule, the service person expects to issue E for user 2₁、E₂、E₃And E₄When marketing rights are available, the rule prompts that user 2 may not be issued E₄Marketing rights and interests.

3. For user 3:

g 'is used as the result of performing an AND operation on the third row of matrix 5 and the first row of matrix 4, that is, performing an AND operation on 1010 and 0101'₃₁Wherein, g'₃₁The correspondence is 0000, the corresponding binary value is 0, and since 0 is 0, according to the corrected equity allocation rule, the service staff expects to issue E for the user 3₁And E₃When marketing rights are in place, the rule prompts that user 3 may be issued E₁Marketing rights and interests.

The third row of matrix 5 and the second row of matrix 4 are ANDed, that is, 1010 and 1000 are ANDed, and the obtained result is g'₃₂Wherein, g'₃₂Corresponding to 1000, the corresponding binary value is 8, and since 8 is greater than 0, according to the corrected equity allocation rule, the service person expects to issue E for user 3₁And E₃When marketing rights are available, the rule prompts that user 3 may not be issued E₂Marketing rights and interests.

The third row and moment of the matrix 5The third row of array 4 is ANDed, i.e., 1010 and 0101 are ANDed, and g 'is used as the result'₃₃Wherein, g'₃₃The correspondence is 0000, the corresponding binary value is 0, and since 0 is 0, according to the corrected equity allocation rule, the service staff expects to issue E for the user 3₁And E₃When marketing rights are in place, the rule prompts that user 3 may be issued E₃Marketing rights and interests.

And operation is carried out on the third row of the matrix 5 and the fourth row of the matrix 4, namely 1010 and 1010 are carried out, and g 'is used as the obtained result'₃₄Wherein, g'₃₄Corresponding to 1010, the corresponding binary value is 10, and since 10 is greater than 0, the service person is expected to issue E for user 3 according to the corrected equity allocation rule₁And E₃When marketing rights are available, the rule prompts that user 3 may not be issued E₄Marketing rights and interests.

Based on the obtained assignable rights and interests of the user, the final rights and interests allocation scheme, namely the real rights and interests allocation result, of the user can be obtained by combining the obtained non-issuable rights and interests of the user.

For example, for user 1:

by mixing g₁₁And g'₁₁Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 1₁Marketing rights and interests; wherein, g₁₁And g'₁₁The execution or operation result is 0101, the corresponding binary value is 5, and since 5 is greater than 0, it indicates that it is impossible to issue E for the user 1 this time₁Marketing rights and interests.

By mixing g₁₂And g'₁₂Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 1₂Marketing rights and interests; wherein, g₁₂And g'₁₂The execution or operation result is 1100, the corresponding binary value is 12, and since 12 is greater than 0, it indicates that it is impossible to issue E for the user 1 this time₂Marketing rights and interests.

By mixing g₁₃And g'₁₃Performing an OR operation will make it possible to determine exactly whether it is possibleTo issue E to user 1₃Marketing rights and interests; wherein, g₁₃And g'₁₃The execution or operation result is 0101, the corresponding binary value is 5, and since 5 is greater than 0, it indicates that it is impossible to issue E for the user 1 this time₃Marketing rights and interests.

By mixing g₁₄And g'₁₄Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 1₄Marketing rights and interests; wherein, g₁₄And g'₁₄The execution or operation result is 1001, the corresponding binary value is 9, and since 9 is greater than 0, it indicates that it is impossible to issue E for the user 1 this time₄Marketing rights and interests.

For example, for user 2:

by mixing g₂₁And g'₂₁Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 2₁Marketing rights and interests; wherein, g₂₁And g'₂₁The execution or operation result is 0101, the corresponding binary value is 5, and since 5 is greater than 0, it indicates that it is impossible to issue E for the user 2 this time₁Marketing rights and interests.

By mixing g₂₂And g'₂₂Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 2₂Marketing rights and interests; wherein, g₂₂And g'₂₂The execution or operation result is 1000, the corresponding binary value is 8, and since 8 is greater than 0, it indicates that E cannot be issued for the user 2 this time₂Marketing rights and interests.

By mixing g₂₃And g'₂₃Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 2₃Marketing rights and interests; wherein, g₂₃And g'₂₃The execution or operation result is 0101, the corresponding binary value is 5, and since 5 is greater than 0, it indicates that it is impossible to issue E for the user 2 this time₃Marketing rights and interests.

By mixing g₂₄And g'₂₄Performing an OR operation will make it possible to determine exactly whether E can be issued to the user 2₄Marketing rights and interests; wherein, g₂₄And g'₂₄The result of the OR operation is 1011, and the corresponding binary value is 11, since 11 is largeAt 0, it means that this time, user 2 cannot be issued with E₄Marketing rights and interests.

For example, for user 3:

by mixing g₃₁And g'₃₁Performing an OR operation will make it possible to determine exactly whether it is possible to issue E to the user 3₁Marketing rights and interests; wherein, g₃₁And g'₃₁The execution or operation result is 0000, and the corresponding binary value is 0, and since 0 is 0, it indicates that this time, E may be issued to the user 3₁Marketing rights and interests.

By mixing g₃₂And g'₃₂Performing an OR operation will make it possible to determine exactly whether it is possible to issue E to the user 3₂Marketing rights and interests; wherein, g₃₂And g'₃₂The execution or operation result is 1000, the corresponding binary value is 8, and since 8 is greater than 0, it indicates that it is impossible to issue E for the user 3 this time₂Marketing rights and interests.

By mixing g₃₃And g'₃₃Performing an OR operation will make it possible to determine exactly whether it is possible to issue E to the user 3₃Marketing rights and interests; wherein, g₃₃And g'₃₃The result of the execution or operation is 0011, the corresponding binary value is 3, and since 3 is greater than 0, it means that E cannot be issued for the user 3 this time₃Marketing rights and interests.

By mixing g₃₄And g'₃₄Performing an OR operation will make it possible to determine exactly whether it is possible to issue E to the user 3₄Marketing rights and interests; wherein, g₃₄And g'₃₄The execution or operation result is 1010, the corresponding binary value is 10, and since 10 is greater than 0, it indicates that it is impossible to issue E for the user 3 this time₄Marketing rights and interests.

Based on the same concept, the present embodiment provides a marketing right allocation apparatus, as shown in fig. 2, which is a schematic diagram of the marketing right allocation apparatus provided in the present embodiment, and the apparatus includes a right experience value determination unit 201, a right allocation rule determination unit 202, a right hold value determination unit 203, and an allocable marketing right determination unit 204;

an equity experience value determination unit 201, configured to determine whether to use an experience value of i marketing equity under the premise of holding j marketing equity according to a historical allocation condition and a historical use condition of the marketing equity; the empirical value is a first value characterizing used or a second value characterizing unused; the i marketing right and the j marketing right are any one of n marketing rights;

the equity allocation rule determining unit 202 is configured to determine equity allocation rules according to experience values of each marketing equity under n marketing equity;

the right-interest-value determining unit 203 is configured to determine, according to the right-interest-condition of any right-interest user to be allocated, the right-interest-value of the right-interest user to be allocated for the n kinds of marketing rights; the kth bit of the hold value is a first value characterizing that k marketing equity has been had or a second value characterizing that k marketing equity has not been had;

and the assignable marketing right determining unit 204 is configured to determine, in a bit operation manner, an assignable marketing right of each user with right to be assigned according to the right assignment rule and the holding value of each user with right to be assigned.

Further, for the apparatus, the equity experience value determination unit 201 is specifically configured to: determining a third probability that the marketing interest i is not used on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest; if the third probability is smaller than a preset threshold value, determining that Bij is a first value representing used; bij represents whether to use the marketing right of i on the premise of holding the marketing right of j; and if the third probability is not smaller than the preset threshold, determining that the Bij is a second value representing the unused state.

Further to the apparatus, the equity experience value determination unit 201 is further configured to: acquiring historical data sample sets of a plurality of users under n marketing rights and interests; for j marketing interests of the n marketing interests, determining a first probability according to historical distribution conditions of the marketing interests in the historical data sample set; the first probability represents a proportion of users holding the j marketing interests to total users corresponding to the historical data sample set; determining a second probability according to the historical use condition of the marketing interest in the historical data sample set; the second probability represents the proportion of users who do not use the i marketing right under the condition of using the j marketing right to users who do not use the i marketing right; and determining a third probability according to the first probability and the second probability.

Further, for the apparatus, the first value is 0 and the second value is 1; the assignable marketing benefit determining unit 204 is specifically configured to: for any right user to be distributed, respectively carrying out AND operation according to the holding value of the right user to be distributed and each sub-rule in the right distribution rule to obtain a first result value corresponding to each sub-rule; wherein, the first result value is greater than 0, which indicates that the user to be allocated with the right is not allocated with the marketing right indicated by the corresponding sub-rule any more; the first result value is equal to 0, which represents that the user to be allocated the right can be allocated the marketing right indicated by the corresponding sub-rule.

Further, for the apparatus, the right allocation rule correction unit 205, the non-issuable right determination unit 206, and the real right allocation result determination unit 207 are further included; a right-interest allocation rule correcting unit 205, configured to correct the right-interest allocation rule to obtain a corrected right-interest allocation rule; the non-issuable equity determining unit 206 is configured to, for any equity user to be allocated, obtain a non-issuable equity of the equity user to be allocated in a bit operation manner according to the preset equity allocation plan of the equity user to be allocated under the n kinds of marketing equity and the corrected equity allocation rule; a real equity allocation result determining unit 207, configured to obtain, according to the allocable marketing equity of the equity user to be allocated and the non-issuable equity of the equity user to be allocated, a real equity allocation result of the equity user to be allocated under the n kinds of marketing equity through a bit operation manner; and the mth bit in the preset interest allocation plan is a first value representing that m marketing interests are allocated to the planned plan or a second value representing that m marketing interests are not allocated to the planned plan.

Further, for the apparatus, the right allocation rule correction unit 205 is specifically configured to: setting a correction matrix; the correction matrix represents the issue of i equity, and the preset equity distribution plan comprises the issue of i equity and does not influence the issue of i equity; and operating the right and interest distribution rule and the correction matrix to obtain the corrected right and interest distribution rule.

Further, for the apparatus, the first value is 0 and the second value is 1; the non-issuable right determination unit 206 is specifically configured to: respectively carrying out AND operation according to the preset equity allocation plan of the user to be allocated with the equity under the n marketing equities and each syndrome rule in the corrected equity allocation rules to obtain a second result value corresponding to each syndrome rule; wherein, the second result value is greater than 0, which indicates that the marketing right indicated by the corresponding syndrome rule can not be allocated to the user to be allocated; the second result value is equal to 0, which represents that the user to be allocated the right interest can be allocated the marketing right interest indicated by the corresponding syndrome rule; the real equity allocation result determining unit 207 is specifically configured to: obtaining third result values through an OR operation mode according to the first result value corresponding to each sub-rule of the user with the right and interest to be distributed and the second result value corresponding to each syndrome sub-rule of the user with the right and interest to be distributed; wherein, the third result value is greater than 0, which indicates that the user to be allocated the right interest cannot be allocated the marketing right interest indicated by the corresponding sub-rule; and the third result value is equal to 0, which represents that the user to be allocated the right is allocated the marketing right indicated by the corresponding sub-rule.

The embodiment of the present application further provides a computing device, which may specifically be a desktop computer, a portable computer, a smart phone, a tablet computer, a Personal Digital Assistant (PDA), and the like. The computing device may include a Central Processing Unit (CPU), memory, input/output devices, etc., the input devices may include a keyboard, mouse, touch screen, etc., and the output devices may include a Display device, such as a Liquid Crystal Display (LCD), a Cathode Ray Tube (CRT), etc.

Memory, which may include Read Only Memory (ROM) and Random Access Memory (RAM), provides the processor with program instructions and data stored in the memory. In an embodiment of the present application, the memory may be configured to store program instructions for a marketing equity allocation method;

and the processor is used for calling the program instructions stored in the memory and executing the marketing right distribution method according to the obtained program.

As shown in fig. 3, a schematic diagram of a computing device provided in an embodiment of the present application includes:

a processor 301, a memory 302, a transceiver 303, a bus interface 304; the processor 301, the memory 302 and the transceiver 303 are connected through a bus 305;

the processor 301 is configured to read the program in the memory 302 and execute the marketing right allocation method;

the processor 301 may be a Central Processing Unit (CPU), a Network Processor (NP), or a combination of a CPU and an NP. But also a hardware chip. The hardware chip may be an application-specific integrated circuit (ASIC), a Programmable Logic Device (PLD), or a combination thereof. The PLD may be a Complex Programmable Logic Device (CPLD), a field-programmable gate array (FPGA), a General Array Logic (GAL), or any combination thereof.

The memory 302 is used for storing one or more executable programs, and may store data used by the processor 301 in performing operations.

In particular, the program may include program code including computer operating instructions. The memory 302 may include a volatile memory (volatile memory), such as a random-access memory (RAM); the memory 302 may also include a non-volatile memory (non-volatile memory), such as a flash memory (flash memory), a Hard Disk Drive (HDD) or a solid-state drive (SSD); the memory 302 may also comprise a combination of memories of the kind described above.

The memory 302 stores the following elements, executable modules or data structures, or a subset thereof, or an expanded set thereof:

and (3) operating instructions: including various operational instructions for performing various operations.

Operating the system: including various system programs for implementing various basic services and for handling hardware-based tasks.

The bus 305 may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown in FIG. 3, but this does not mean only one bus or one type of bus.

The bus interface 304 may be a wired communication access port, a wireless bus interface, or a combination thereof, wherein the wired bus interface may be, for example, an ethernet interface. The ethernet interface may be an optical interface, an electrical interface, or a combination thereof. The wireless bus interface may be a WLAN interface.

Embodiments of the present application also provide a computer-readable storage medium storing computer-executable instructions for causing a computer to perform a marketing rights allocation method.

It will be apparent to those skilled in the art that embodiments of the present application may be provided as a method, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

While the preferred embodiments of the present application have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all alterations and modifications as fall within the scope of the application.

It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.

Claims

1. A marketing equity allocation method, comprising:

determining whether to use the experience value of the marketing interest i on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest; the empirical value is a first value characterizing used or a second value characterizing unused; the i marketing right and the j marketing right are any one of n marketing rights;

determining an equity distribution rule according to the experience value of each marketing equity under n marketing equity;

determining the holding value of the right to be distributed users aiming at the n kinds of marketing rights according to the right and interest holding condition of any right to be distributed user; the kth bit of the hold value is a first value characterizing that k marketing equity has been had or a second value characterizing that k marketing equity has not been had;

and determining the distributable marketing rights and interests of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode.

2. The method of claim 1,

the step of determining whether to use the experience value of the marketing interest i on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest comprises the following steps:

determining a third probability that the marketing interest i is not used on the premise of holding the marketing interest j according to the historical distribution condition and the historical use condition of the marketing interest;

if the third probability is smaller than a preset threshold value, determining that Bij is a first value representing used; bij represents whether to use the marketing right of i on the premise of holding the marketing right of j;

and if the third probability is not smaller than the preset threshold, determining that the Bij is a second value representing the unused state.

3. The method of claim 2,

the determining, according to the historical allocation condition and the historical usage condition of the marketing right, a third probability that the marketing right of i is not used on the premise of holding the marketing right of j includes:

acquiring historical data sample sets of a plurality of users under n marketing rights and interests;

for j marketing interests of the n marketing interests, determining a first probability according to historical distribution conditions of the marketing interests in the historical data sample set; the first probability represents a proportion of users holding the j marketing interests to total users corresponding to the historical data sample set;

determining a second probability according to the historical use condition of the marketing interest in the historical data sample set; the second probability represents the proportion of users who do not use the i marketing right under the condition of using the j marketing right to users who do not use the i marketing right;

and determining a third probability according to the first probability and the second probability.

4. The method of claim 1, wherein the first value is 0 and the second value is 1;

the determining the distributable marketing rights and interests of the users to be distributed according to the rights and interests distribution rule and the holding values of the users to be distributed by a bit operation mode comprises the following steps:

for any right user to be distributed, respectively carrying out AND operation according to the holding value of the right user to be distributed and each sub-rule in the right distribution rule to obtain a first result value corresponding to each sub-rule; wherein, the first result value is greater than 0, which indicates that the user to be allocated with the right is not allocated with the marketing right indicated by the corresponding sub-rule any more; the first result value is equal to 0, which represents that the user to be allocated the right can be allocated the marketing right indicated by the corresponding sub-rule.

5. The method of any one of claims 1 to 4,

after determining the assignable marketing rights of each right user to be assigned in a bit operation manner according to the right assignment rule and the holding value of each right user to be assigned, the method further comprises:

correcting the right and interest allocation rule to obtain a corrected right and interest allocation rule;

aiming at any right-to-be-distributed right-interest user, obtaining the non-distributable right-interest of the right-to-be-distributed right-interest user through a bit operation mode according to the preset right-interest distribution plan of the right-to-be-distributed right-interest user under the n kinds of marketing right-interests and the corrected right-interest distribution rule;

obtaining the real right and interest distribution result of the right and interest user to be distributed under the n kinds of marketing right and interest through a bit operation mode according to the distributable marketing right and interest of the right and interest user to be distributed and the non-distributable right and interest of the right and interest user to be distributed; and the mth bit in the preset interest allocation plan is a first value representing that m marketing interests are allocated to the planned plan or a second value representing that m marketing interests are not allocated to the planned plan.

6. The method of claim 5,

the correcting the right and interest allocation rule to obtain a corrected right and interest allocation rule includes:

setting a correction matrix; the correction matrix represents the issue of i equity, and the preset equity distribution plan comprises the issue of i equity and does not influence the issue of i equity;

and operating the right and interest distribution rule and the correction matrix to obtain the corrected right and interest distribution rule.

7. The method of claim 5, wherein the first value is 0 and the second value is 1;

the obtaining the non-issuable equity of the equity user to be distributed through a bit operation mode according to the preset equity distribution plan and the corrected equity distribution rule of the equity user to be distributed under the n kinds of marketing equity, comprising:

respectively carrying out AND operation according to the preset equity allocation plan of the user to be allocated with the equity under the n marketing equities and each syndrome rule in the corrected equity allocation rules to obtain a second result value corresponding to each syndrome rule; wherein, the second result value is greater than 0, which indicates that the marketing right indicated by the corresponding syndrome rule can not be allocated to the user to be allocated; the second result value is equal to 0, which represents that the user to be allocated the right interest can be allocated the marketing right interest indicated by the corresponding syndrome rule;

the obtaining, according to the assignable marketing right of the right user to be assigned and the non-assignable right of the right user to be assigned, a real right assignment result of the right user to be assigned under the n kinds of marketing right by a bit operation manner, includes:

obtaining third result values through an OR operation mode according to the first result value corresponding to each sub-rule of the user with the right and interest to be distributed and the second result value corresponding to each syndrome sub-rule of the user with the right and interest to be distributed; wherein, the third result value is greater than 0, which indicates that the user to be allocated the right interest cannot be allocated the marketing right interest indicated by the corresponding sub-rule; and the third result value is equal to 0, which represents that the user to be allocated the right is allocated the marketing right indicated by the corresponding sub-rule.

8. A marketing equity distribution device, comprising:

the right and interest experience value determining unit is used for determining whether to use the experience value of the i marketing right and interest on the premise of holding the j marketing right and interest according to the historical distribution condition and the historical use condition of the marketing right and interest; the empirical value is a first value characterizing used or a second value characterizing unused; the i marketing right and the j marketing right are any one of n marketing rights;

the right and interest allocation rule determining unit is used for determining right and interest allocation rules according to experience values of each marketing right and interest under the n marketing rights and interests;

the right and interest value determining unit is used for determining the right and interest values of the right and interest users to be distributed aiming at the n kinds of marketing rights and interests according to the right and interest conditions of any right and interest user to be distributed; the kth bit of the hold value is a first value characterizing that k marketing equity has been had or a second value characterizing that k marketing equity has not been had;

and the distributable marketing interest determining unit is used for determining the distributable marketing interest of each user with the interest to be distributed in a bit operation mode according to the interest distribution rule and the holding value of each user with the interest to be distributed.

9. A computer device, comprising:

a memory for storing a computer program;

a processor for calling a computer program stored in said memory, for executing the method according to any one of claims 1-7 in accordance with the obtained program.

10. A computer-readable storage medium having stored thereon computer-executable instructions for causing a computer to perform the method of any one of claims 1-7.