CN114237772A - User guiding method, device and equipment for small program - Google Patents

Abstract

The embodiment of the specification discloses a user guiding method, a user guiding device and user guiding equipment for an applet. The scheme comprises the following steps: receiving an access request of a user for a target small program in a plurality of small programs contained in an application; if the access entrance of the target small program is not in the quick access area provided by the application, determining guide information aiming at the user and the target small program, and predicting effective exposure time for exposing the guide information to the user; exposing the guiding information to the user through the application at the effective exposure opportunity; and in response to the receiving guide operation of the user after the guide information is exposed to the user, adding an access entry of the target applet to the quick access area.

Description

A kind of user guidance method, device and device for applet

technical field

This specification relates to the field of Internet technologies, and in particular, to a user guidance method, device, and device for small programs.

Background technique

With the rapid development of computer technology and the Internet, more and more businesses are conducted on the Internet, which promotes the development of various online businesses. Various small applications are embedded in some large-scale applications, which can be called small programs. The small programs can be provided by third parties, so that users only need to install the large-scale application, instead of installing each application separately. convenient. Small programs can provide users with various business functions, such as paying utility bills, checking social security, and traveling.

At present, the user realizes the function of accessing the applet through the access portal of the applet. The access portals of some applets included in the application are relatively deep, and it may take several page jumps to reach them. For users, how to quickly find the one that meets their needs in the access portals of multiple applets The access entry of the applet is very necessary. If the access convenience of the applet is not enough, even if the user has used the applet before, it is not easy or even impossible for the user to revisit the applet.

Based on this, a more efficient user guidance scheme is required for accessing the applet.

SUMMARY OF THE INVENTION

One or more embodiments of this specification provide a user guidance method, apparatus, device, and storage medium for an applet, so as to solve the following technical problem: a more efficient user guidance solution is required for accessing the applet.

To solve the above technical problems, one or more embodiments of the present specification are implemented as follows:

One or more embodiments of this specification provide a user guidance method for a small program, including:

Receive an access request from a user for a target applet among the multiple applet included in the application;

If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time;

Expose the guidance information to the user through the application at the effective exposure timing;

In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area.

One or more embodiments of this specification provide a user guidance device for a small program, including:

a receiving module, receiving a user's access request for a target applet among the multiple applet included in the application;

A determination module, if the access entry of the target applet is not yet in the quick access area provided by the application, determine the guidance information for the user and the target applet;

a prediction module, exposing the effective exposure timing of the guidance information to the user;

The exposure module, at the effective exposure timing, exposes the guide information to the user through the application;

The adding module, in response to the user's accepting the guiding operation after the guiding information is exposed to the user, adds the access entry of the target applet into the quick access area.

One or more embodiments of this specification provide a user guidance device for a small program, including:

at least one processor; and,

a memory communicatively coupled to the at least one processor; wherein,

The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to:

Receive an access request from a user for a target applet among the multiple applet included in the application;

If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time;

Expose the guidance information to the user through the application at the effective exposure timing;

In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area.

The above-mentioned at least one technical solution adopted by one or more embodiments of this specification can achieve the following beneficial effects:

Receive an access request from a user for a target applet among the multiple applet included in the application;

If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time;

Expose the guidance information to the user through the application at the effective exposure timing;

In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area.

The above-mentioned at least one technical solution adopted by one or more embodiments of this specification can achieve the following beneficial effects: by determining the guidance information for the user and the target applet, the user can be guided to add the target applet to the quick access area, thereby reducing user on this basis, predicting the effective exposure timing of exposing guiding information to users can reveal the timing of guiding information to users at the right time, which can not only increase users’ ability to add target mini-programs The addition rate to the quick access area can effectively avoid exposing guiding information to users at inappropriate times, disturbing users, and making the user experience on the client smoother; not only that, when users do not actively want to revisit the target applet At the same time, exposing guidance information in suitable scenarios through other non-target mini-programs will help re-stimulate users’ willingness to visit the target mini-program.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present specification or the prior art, the following briefly introduces the accompanying drawings required in the description of the embodiments or the prior art. Obviously, the accompanying drawings in the following description are only These are some embodiments described in this specification. For those of ordinary skill in the art, other drawings can also be obtained according to these drawings without creative labor.

FIG. 1 is a schematic flowchart of a user guidance method for an applet provided by one or more embodiments of this specification;

2 is a schematic flowchart of determining a label sample provided by one or more embodiments of this specification;

FIG. 3 also provides a schematic diagram of a label sample training model in one or more embodiments of this specification;

4 is a schematic flowchart of exposing guidance information to a user through an application at an effective exposure timing provided by one or more embodiments of this specification;

FIG. 5 is a schematic structural diagram of a user guidance device for an applet provided by one or more embodiments of the present specification;

FIG. 6 is a schematic structural diagram of a user guidance device for an applet provided by one or more embodiments of this specification.

Detailed ways

The embodiments of this specification provide a user guidance method, apparatus, device, and storage medium for an applet.

In order to make those skilled in the art better understand the technical solutions in this specification, the technical solutions in the embodiments of this specification will be clearly and completely described below with reference to the accompanying drawings in the embodiments of this specification. Obviously, the described The embodiments are only a part of the embodiments of the present application, but not all of the embodiments. Based on the embodiments of the present specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of the present application.

In one or more embodiments of this specification, the applet included in the application provides various business functions for the user, and provides great convenience for the user. In addition, there are a large number of these applet programs, which come from many different business parties, resulting in a deep link for users to reach and revisit the applet programs, making it impossible for users to quickly find the access entrance to the applet programs that meet their needs. Therefore, in order to shorten the user's revisit path, cultivate the user's revisit mind, and provide services for the business side, the user can add the business side's applet to the area that can shorten the revisit path. Based on this, how to efficiently guide users to add the applet to the area that can shorten the revisit path has become a more important issue. For the business side, they hope to guide more users. For users, they should guide users to add triggers Frequent small programs, and ensure the least interruption, as an application, reasonable guidance can not only help the business side increase traffic, but also help users save time and improve the mind of revisiting. Based on such an idea, a specific description will be given below.

FIG. 1 is a schematic flowchart of a user guidance method for an applet provided by one or more embodiments of this specification. The method can be applied to different business fields, for example, the Internet financial business field, the e-commerce business field, the instant messaging business field, the game business field, the official business field, and the like. This process can be executed by a computing device in the corresponding field (eg, a user guidance server or an intelligent mobile terminal corresponding to the payment service), and some input parameters or intermediate results in the process can be adjusted manually to help improve accuracy.

The flow in Figure 1 can include the following steps:

S102: Receive an access request from a user for a target applet among the multiple applet included in the application.

The application is pre-installed on a mobile terminal (eg, smart phone, tablet computer, etc.), the user accesses the target applet by performing corresponding operations in the application, and the client or server of the application receives the user's access request.

S104: If the access entry of the target applet is not yet in the quick access area provided by the application, determine guide information for the user and the target applet, and predict to expose the guide to the user Effective timing of exposure of information.

In one or more embodiments of this specification, the quick access area refers to an area that can shorten the normal access path, that is, the access entry displayed in the quick access area can be quickly triggered by the user without performing many triggers Operation, for example, when a user normally accesses a certain applet, he originally needed to click the jump control on the page multiple times to jump, so as to be able to reach the page displaying the access entry of the applet, and the quick access area can reduce the user's jumps. The number of times, it may even allow the user to open the application and see the access entry directly without jumping. In the non-quick access area, the link that needs to be triggered by the user is often deeper or the triggering operation is cumbersome.

For example, the quick access area is the grid area displayed by default on the homepage of the application. Each grid in the grid area can display the access entry of an applet, and the access entry of the target applet is not in the quick access area provided by the application. , it is in other pages of the application that come after one or more jumps from the home page of the application.

Based on this, when the access entry of the target applet is not displayed in the shortcut area, in order to shorten the user's access path and promote the user's re-visit, it is necessary to guide the user to add the access entry of the target applet into the shortcut access area. Therefore, Generate guidance information for the user and the target applet.

Further, after the guide information is generated, the guide information needs to be exposed to the user, so as to guide the user to add the target applet to the quick access area. Among the multiple applet programs included in the application, each applet has its own attribute characteristics, that is to say, multiple applet programs have different attribute characteristics. For users, the behavior of different users when accessing the same applet Features are also different. Assuming that the exposure timing of multiple mini-programs is the same, the addition rate of users adding the target mini-program to the quick access area will be reduced. Based on this, it is necessary to determine the personalized exposure timing of multiple mini-programs to conform to the behavioral habits of personalized users .

For example, for the target applet, since the user will have different behavioral characteristics at different times when accessing the target applet, the timing of exposing the guidance information to the user will affect the user's adding behavior.

Therefore, in order to expose the guide information to the user at an appropriate time, increase the addition rate, and reduce the disturbance to the user, when the guide information is generated, the effective exposure timing for exposing the guide information to the user is also predicted.

The effective exposure timing means that when the guidance information is exposed to the user at this timing, the user is very likely to add the target applet to the shortcut area through the guidance information, which can increase the probability of the user's perception. For example, when predicting the moment with the greatest possibility, and exposing the guide information to the user at this moment, the effective exposure timing at this time can be regarded as the best exposure timing.

S106: Expose the guidance information to the user through the application at the valid exposure timing.

In one or more embodiments of this specification, the display method of the guide information can be set according to actual needs, which is not limited here. For example, the display method of the guide information can be a pop-up prompt text or a pop-up short video , audio that triggers playback, etc.

Meanwhile, the manner of exposing the guidance information to the user through the application may also be set according to actual needs, which is not limited here. For example, the guidance information can be exposed to the user in the target applet. Considering that the user may not take the initiative to revisit the target applet, in this case, the guidance information can be displayed in the non-target applet of the application under appropriate scenarios. Exposure within the program.

S108: In response to the user's accepting the guide operation after the guide information is exposed to the user, add the access entry of the target applet to the quick access area.

In one or more embodiments of this specification, after the guidance information is exposed to the user, the user will operate according to the guidance of the guidance information, and based on the user's corresponding operation, the user's operation of accepting the guidance will be obtained. The guidance information may include a multi-step operation for guiding the user, or after guiding the user to perform the first operation, the access entry of the target applet can be added to the quick access area.

Of course, after exposing the guide information to the user, the user may also ignore the guide information, and at this time, the user's operation of accepting the guide cannot be obtained. However, the process of the user ignoring the guiding information can be either active ignoring or passive ignoring. For example, when the guidance information is exposed to the user, the user's line of sight is not in the application, that is, the user may switch to another application, or the user may suddenly have something in a hurry, which makes it impossible to continue to perform operations in the application. Therefore, in order to effectively avoid the problem of the user ignoring the guide information, after the guide information is exposed to the user at an effective exposure timing, the guide information is exposed to the user again at a preset time interval.

Through the method in Fig. 1, by determining the guidance information for the user and the target applet, the user can be guided to add the target applet to the quick access area, thereby reducing the user's revisit path and improving the user's revisit rate. On the other hand, predicting the effective exposure timing of exposing guiding information to users can expose the guiding information to users at the right time, which can not only increase the rate of users adding the target applet to the quick access area, but also effectively avoid inappropriate When the time is right to expose the guidance information to the user, disturb the user, and make the user experience on the client side smoother; not only that, when the user does not have the initiative to revisit the target applet, other non-target applet will be used to expose the guide in appropriate scenarios. information, which can help re-stimulate users' willingness to visit the target applet.

Based on the method in FIG. 1 , this specification also provides some specific implementations and extensions of the method, which will be described below.

In one or more embodiments of this specification, since the behavioral characteristics of users are complex and diverse, in order to more accurately predict the effective exposure timing of the applet, a model trained with label samples is used to predict the effective exposure timing.

Further, how to determine the label sample, the detailed process is shown in Figure 2.

FIG. 2 is a schematic flowchart of determining a label sample according to one or more embodiments of the present specification.

S202: Set negative sample labels, and divide multiple different acceptance time intervals, and set corresponding labels for each of the acceptance time intervals as positive sample labels.

In one or more embodiments of this specification, considering that sample users have different behavioral characteristics to the applet at different times, the time difference between the moment when the user opens the applet and the moment when the user accepts the guiding operation will be calculated, and then the The time difference is divided into a plurality of different acceptance time intervals, so that corresponding labels are respectively set for each acceptance time interval as positive sample labels.

For example, record the opening time of the applet as t1 and the time when the user accepts the guide operation as t2, and calculate the time difference t2-t1 between the time when the user opens the applet and the time when the user accepts the guide operation. For the convenience of prediction, the time difference is divided into multiple different acceptance time intervals. For example, 0 seconds to 5 seconds are marked as label1, 5 seconds to 10 seconds are marked as label, and those greater than 40 seconds are marked as label9.

S204: Acquire historical access records of the sample user to the applet included in the application.

In one or more embodiments of this specification, the historical access records of the sample users are obtained according to the logs by collecting the logs of the sample users accessing the applet included in the application and recording the logs. For example, the historical access records include the sample user history The number of visits to the applet, the number of transactions in the applet, the time statistics of historical guidance information exposure, the time statistics of sample users' historical acceptance of guiding operations, the statistics of sample users' historical access to the applet, etc. Among them, the statistical values at the moment when the sample users historically accepted the guiding operation include the first mean, the first median, the first quantile, etc., and the statistical values of the sample users' historical access to the applet include the second mean, the second median number, second quantile, etc.

S206: If there is guidance information for the applet exposed in the historical access record, and the sample user correspondingly performs the operation of accepting the guidance, then determine the duration from the exposure to the operation of accepting the guidance, and The positive sample label corresponding to the acceptance time interval to which the duration belongs is determined as the classification label of the sample user.

S208: If the sample user does not perform the accepting guidance operation, determine the negative sample label as the classification label of the sample user.

Based on this, in order to obtain an effective exposure timing for exposing the guiding information to the user, first obtain the historical behavior characteristics of the user for the applet and the guiding information contained in the application, and obtain the historical statistical characteristics of the interaction between the target applet and the guiding information and the user, Then, the historical behavioral features and historical statistical features are input into the model trained by the label samples for classification, and finally the effective exposure timing for exposing the guiding information to users is predicted according to the classification results.

Therefore, the model trained with label samples can transform the effective exposure timing regression prediction problem of guiding information into a classification problem, and the prediction is more accurate and robust.

It should be noted that the historical behavioral characteristics refer to the historical behavioral characteristics of the user for all applets and corresponding guidance information in the application, including user equipment characteristics, user basic characteristics, and the user's historical behavioral characteristics. For example, the user equipment characteristics include customer Terminal model, client operating system, operating system version, application version, current network type, user basic characteristics including age, gender, city, various preferences, activity, etc. The historical statistical features include the ID of the target applet, the industry to which the target applet belongs, the statistical value of the moment of receiving the boot operation corresponding to the historical guide information of the target applet, and the statistical value of the access duration of the target applet.

Further, one or more embodiments of this specification also provide a schematic diagram of a label sample training model, as shown in FIG. 3 .

The label sample training model can use the neural network-based factorization machine (FM, Factoriization Machines) DeepFM combined with the attention mechanism (attention) scheme. In this scheme, the FM module in DeepFM can automatically obtain low-level cross features without manual labor. Constructing features and adding attention to the DNN module can better obtain high-order cross-features.

Specifically, when classifying the historical behavioral features and historical statistical features into the model trained by the label samples, the historical behavioral features and historical statistical features are first used as original features and converted into embedded vectors. Then, the embedding vectors are input into the factorization machine, the deep neural network, and the attention module respectively, so that the low-order cross features are extracted by the factorization machine, and the high-order cross features are extracted by the deep neural network and the attention module. Finally, the low-order cross features are extracted. After connecting with high-order cross-features, it is input into the softmax layer for processing, and the classification label as the classification result is obtained.

In one or more embodiments of this specification, when exposing the guiding information to the user, in order to make the user's experience smoother, the guiding information can be exposed to the user in a non-targeted applet. The detailed process is shown in FIG. 4 .

FIG. 4 is a schematic flowchart of exposing guidance information to a user through an application at an effective exposure timing according to one or more embodiments of the present specification.

S402: Determine the applet to which the access entry included in the quick access area belongs.

In one or more embodiments of this specification, when the user accesses the target applet, other applets have been added to the quick access area before, and at this time, the access entries of multiple applet are displayed in the quick access area.

S404: Determine whether the determined applet is a related applet of the target applet.

Among them, the business functions of multiple mini-programs are closely related, and in the process of accessing the relevant mini-programs, the user has the motivation to use the business functions of the target mini-program in the next step, that is, the target mini-program and the corresponding relevant mini-program business functions are closely linked.

S406: If yes, determine that the effective exposure timing is at least in the process of the user accessing the relevant applet.

In one or more embodiments of this specification, if the applet to which the access entry belongs is a related applet of the target applet, it means that the effective exposure timing can be in the process of the user accessing the target applet, or when the user is accessing the related applet in the process of.

Of course, if the applet to which the access entry belongs is not a related applet of the target applet, in order to increase the user addition rate, the effective exposure timing can be set only during the user's access to the target applet.

S408: During the process of the user accessing the related applet, expose the guide information to the user through the related applet at the effective exposure timing.

In one or more embodiments of this specification, based on the content in step S407, it can be known that after the user accesses the relevant applet and triggers the business function of the relevant applet, the business function of the target applet is very likely to be required. In order to better meet the needs of users, it automatically selects an effective exposure time and exposes the guiding information to users through the relevant applet.

In one or more embodiments of this specification, since different users have different needs, different users have different access rates to the same applet. That is, if the applet can meet the user's needs, the user needs to frequently trigger However, the needs of the user are constantly changing, and the user may need to access the applet that is usually triggered less frequently due to changes in some needs.

Based on this, before determining that the effective exposure time is at least in the process of the user accessing the relevant applet, it is possible to first predict the possibility of the user's revisiting the target applet, and when the possibility of revisiting the target applet does not reach the set threshold, the The effective exposure timing exposes the guiding information to the user through the relevant applet, that is to say, when the possibility of revisiting reaches the set threshold, that is, when the possibility of revisiting is predicted to be large enough, the guiding information can be exposed to the user in the target applet . Thus, based on the actual needs of the user, a smoother experience can be brought to the user.

In one or more embodiments of this specification, in the process of accessing the relevant applet, the user may need to use the business function of the target applet in the next step. For example, when he is away from home, he usually needs accommodation and wants to buy a hotel in a group. , but there is no group purchase software on the mobile phone. At this time, the user can open the group purchase applet to book the hotel, so how does the user arrive at the hotel? It should be noted that some other applet programs or applications may also be able to provide this business function, but in this scenario, the goal of the solution is to let users notice that the target applet can also provide this business function, thereby motivating users to revisit the target applet. the will of the program.

Specifically, when determining whether the determined applet is a related applet of the target applet, first consider the first business function of the determined applet and the second business function of the target applet, and predict that the second business function will continue with the first business function. The connection probability after the service function. At this time, the higher the connection probability, the more motivated the user to access the target applet next. Therefore, in order to better meet the needs of the user and reduce disturbance to the user, only when the connection probability reaches the set threshold, the determined applet is determined to be a related applet of the target applet.

Further, in practical applications, the size of the quick access area cannot be boundless, that is, the size of the quick access area is limited. Therefore, the quick access area is usually configured with multiple fixed positions, and the quick access area displays Which page objects can be customized by the user, or displayed by the client after filtering from the page object set according to the set policy. Assuming that the application contains a large number of applets, the quick access area can only display the access entries of some applets. For example, a part of the client page is divided as the quick access area, and this part of the area can be an area that is easy for users to operate. , due to the limitation of the client's screen size, only the access entrances of some small programs can be displayed in this part of the area.

Based on this, in order to save space in the quick access area, it is considered that after the user has accessed the relevant applet, it is very likely that the user will no longer access the relevant applet in a short period of time. Therefore, when the access entry of the target applet is added to the quick access area, the access entry of the target applet is used to replace the access entry of the relevant applet in the quick access area, which can not only meet the needs of users, but also save money Space for quick access areas.

Furthermore, since the relevant applet is in the quick access area, it means that the user may frequently trigger the relevant applet, then after accessing the target program for a period of time, the user may access the relevant applet again, in order to effectively avoid the replacement of the access entry of the target applet. After the access entry of the relevant applet, the path for the user to revisit the relevant applet becomes longer. If it is detected that the user accesses the target applet, the access entry of the relevant applet is added to the quick access area again. Of course, since the quick access area includes access portals of multiple mini-programs, if the location of the mini-programs frequently triggered by the user is always not fixed, the user experience may not be good enough. When re-adding to the quick access area, the access entry of the relevant applet is used to replace the access entry of the target applet. Program, for the user, in order to fulfill the current demand, it is only necessary to trigger the corresponding applet at the fixed position in the quick access area, which can bring a good experience to the user.

Based on the same idea, one or more embodiments of the present specification also provide apparatuses and devices corresponding to the above methods, as shown in FIG. 5 and FIG. 6 .

FIG. 5 is a schematic structural diagram of a user guidance device for an applet provided by one or more embodiments of the present specification, and the device includes:

A receiving module 502, receiving an access request from a user for a target applet in a plurality of applet included in the application;

Determining module 504, if the access entry of the target applet is not yet in the quick access area provided by the application, determine the guidance information for the user and the target applet;

Prediction module 506, predicting the effective exposure timing of exposing the guidance information to the user;

The exposure module 508, at the effective exposure timing, exposes the guide information to the user through the application;

The adding module 510 , in response to the user's accepting the guide operation after the guide information is exposed to the user, adds the access entry of the target applet into the quick access area.

Optionally, the effective exposure timing is predicted by a model trained with labeled samples;

The labeled samples are determined as follows:

The exposure module sets negative sample labels, divides a plurality of different acceptance time intervals, and sets corresponding labels for each of the acceptance time intervals as positive sample labels;

Obtain the historical access records of the sample users to the applet included in the application;

If the guide information for the applet is exposed in the historical access record, and the sample user correspondingly performs the operation of accepting the guide, then determine the length of time from the exposure to the operation of accepting the guide, and the length of time The positive sample label corresponding to the acceptance time interval to which it belongs is determined as the classification label of the sample user;

If the sample user does not perform the accepting guidance operation, the negative sample label is determined as the classification label of the sample user.

Optionally, the prediction module obtains the historical behavior characteristics of the user with respect to the applet and guidance information;

Obtain the historical statistical characteristics of the interaction between the target applet and its guidance information and the user;

Inputting the historical behavioral characteristics of the user and the historical statistical characteristics of the target applet and its guidance information into the model for classification, and predicting exposure of the guidance information to the user according to the classification result effective exposure time.

Optionally, the prediction module converts the features input into the model into an embedding vector;

The embedding vectors are respectively input to a factorization machine, a deep neural network, and an attention module to extract low-order cross-features by the factorization machine, and high-order cross-features are extracted by the deep neural network and the attention module. ;

The low-order cross feature and the high-order cross feature are connected and then input into the softmax layer for processing to obtain a classification label as a classification result.

Optionally, the exposure module determines the applet to which the access entry included in the quick access area belongs;

determining whether the determined applet is a related applet of the target applet;

If so, determine that the effective exposure timing is at least in the process of the user accessing the relevant applet;

During the process of the user accessing the related applet, the guidance information is exposed to the user through the related applet at the effective exposure timing.

Optionally, the exposure module determines that the effective exposure timing is at least before the user accesses the relevant applet, predicts the possibility of the user revisiting the target applet, and determines the The probability of revisit did not reach the set threshold.

Optionally, the adding module replaces the access entry of the relevant applet in the quick access area with the access entry of the target applet;

After the replacement, if it is detected that the user accesses the target applet, the access entry of the relevant applet is re-added to the quick access area.

Optionally, the quick access area is a grid area displayed by default on the home page of the application, and each grid in the grid area can display an access entry for a small program;

If the access entry of the target applet is not yet in the quick access area provided by the application, it is in another page of the application that is reached after one or more jumps from the home page of the application.

FIG. 6 is a schematic structural diagram of a user guidance device for a small program provided by one or more embodiments of this specification, and the device includes:

at least one processor; and,

a memory communicatively coupled to the at least one processor; wherein,

The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to:

Receive an access request from a user for a target applet among the multiple applet included in the application;

If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time;

Expose the guidance information to the user through the application at the effective exposure timing;

In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area.

Based on the same idea, one or more embodiments of this specification also provide a non-volatile computer storage medium corresponding to the above method, storing computer-executable instructions, and the computer-executable instructions are set to:

Receive an access request from a user for a target applet among the multiple applet included in the application;

If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time;

Expose the guidance information to the user through the application at the effective exposure timing;

In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area.

In the 1990s, improvements in a technology could be clearly differentiated between improvements in hardware (eg, improvements to circuit structures such as diodes, transistors, switches, etc.) or improvements in software (improvements in method flow). However, with the development of technology, the improvement of many methods and processes today can be regarded as a direct improvement of the hardware circuit structure. Designers almost get the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be realized by hardware entity modules. For example, a Programmable Logic Device (PLD) (eg, Field Programmable Gate Array (FPGA)) is an integrated circuit whose logic function is determined by user programming of the device. It is programmed by the designer to "integrate" a digital system on a PLD without having to ask the chip manufacturer to design and manufacture a dedicated integrated circuit chip. And, instead of making integrated circuit chips by hand, these days, much of this programming is done using software called a "logic compiler", which is similar to the software compiler used in program development and writing, but before compiling The original code also has to be written in a specific programming language, which is called Hardware Description Language (HDL), and there is not only one HDL, but many kinds, such as ABEL (Advanced Boolean Expression Language) , AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (RubyHardware Description Language), etc. The most commonly used are VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog. It should also be clear to those skilled in the art that a hardware circuit for implementing the logic method process can be easily obtained by simply programming the method process in the above-mentioned several hardware description languages and programming it into the integrated circuit.

The controller may be implemented in any suitable manner, for example, the controller may take the form of eg a microprocessor or processor and a computer readable medium storing computer readable program code (eg software or firmware) executable by the (micro)processor , logic gates, switches, application specific integrated circuits (ASICs), programmable logic controllers and embedded microcontrollers, examples of controllers include but are not limited to the following microcontrollers: ARC625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicon Labs C8051F320, the memory controller can also be implemented as part of the control logic of the memory. Those skilled in the art also know that, in addition to implementing the controller in the form of pure computer-readable program code, the controller can be implemented as logic gates, switches, application-specific integrated circuits, programmable logic controllers and embedded devices by logically programming the method steps. The same function can be realized in the form of a microcontroller, etc. Therefore, such a controller can be regarded as a hardware component, and the devices included therein for realizing various functions can also be regarded as a structure within the hardware component. Or even, the means for implementing various functions can be regarded as both a software module implementing a method and a structure within a hardware component.

The systems, devices, modules or units described in the above embodiments may be specifically implemented by computer chips or entities, or by products with certain functions. A typical implementation device is a computer. Specifically, the computer can be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or A combination of any of these devices.

For the convenience of description, when describing the above device, the functions are divided into various units and described respectively. Of course, when implementing this specification, the functions of each unit may be implemented in one or more software and/or hardware.

As will be appreciated by one skilled in the art, the embodiments of the present specification may be provided as a method, a system, or a computer program product. Accordingly, embodiments of this specification may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present specification may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

The specification is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the specification. It will be understood that each flow and/or block in the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to the processor of a general purpose computer, special purpose computer, embedded processor or other programmable data processing device to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing device produce Means for implementing the functions specified in a flow or flow of a flowchart and/or a block or blocks of a block diagram.

These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory result in an article of manufacture comprising instruction means, the instructions The apparatus implements the functions specified in the flow or flow of the flowcharts and/or the block or blocks of the block diagrams.

These computer program instructions can also be loaded on a computer or other programmable data processing device to cause a series of operational steps to be performed on the computer or other programmable device to produce a computer-implemented process such that The instructions provide steps for implementing the functions specified in the flow or blocks of the flowcharts and/or the block or blocks of the block diagrams.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

Memory may include non-persistent memory in computer readable media, random access memory (RAM) and/or non-volatile memory in the form of, for example, read only memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media includes both persistent and non-permanent, removable and non-removable media, and storage of information may be implemented by any method or technology. Information may be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), Flash Memory or other memory technology, Compact Disc Read Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cassettes, magnetic tape magnetic disk storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media does not include transitory computer-readable media, such as modulated data signals and carrier waves.

It should also be noted that the terms "comprising", "comprising" or any other variation thereof are intended to encompass a non-exclusive inclusion such that a process, method, article or device comprising a series of elements includes not only those elements, but also Other elements not expressly listed, or which are inherent to such a process, method, article of manufacture, or apparatus are also included. Without further limitation, an element qualified by the phrase "comprising a..." does not preclude the presence of additional identical elements in the process, method, article of manufacture or device that includes the element.

This specification may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The specification can also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including storage devices.

The various embodiments in this specification are described in a progressive manner, and the same and similar parts between the various embodiments may be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the apparatus, equipment, and non-volatile computer storage medium embodiments, since they are basically similar to the method embodiments, the description is relatively simple, and reference may be made to some descriptions of the method embodiments for related parts.

The foregoing describes specific embodiments of the present specification. Other embodiments are within the scope of the appended claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that in the embodiments and still achieve desirable results. Additionally, the processes depicted in the figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.

The above descriptions are merely one or more embodiments of the present specification, and are not intended to limit the present specification. Various modifications and variations of the one or more embodiments of this specification are possible for those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of one or more embodiments of this specification should be included within the scope of the claims of this specification.

Claims (19)

1. A user guidance method for an applet, comprising: Receive an access request from a user for a target applet among the multiple applet included in the application; If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time; Expose the guidance information to the user through the application at the effective exposure timing; In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area. 2. The method of claim 1, wherein the effective exposure timing is predicted by a model trained by labeled samples; The labeled samples are determined as follows: Set negative sample labels, and divide multiple different acceptance time intervals, and set corresponding labels for each of the acceptance time intervals as positive sample labels; Obtain the historical access records of the sample users to the applet included in the application; If the guide information for the applet is exposed in the historical access record, and the sample user correspondingly performs the operation of accepting the guide, then determine the length of time from the exposure to the operation of accepting the guide, and the length of time The positive sample label corresponding to the acceptance time interval to which it belongs is determined as the classification label of the sample user; If the sample user does not perform the accepting guidance operation, the negative sample label is determined as the classification label of the sample user. 3. The method according to claim 2, wherein the predicting an effective exposure timing for exposing the guidance information to the user specifically comprises: Obtain the historical behavior characteristics of the user for the applet and guidance information; Obtain the historical statistical characteristics of the interaction between the target applet and its guidance information and the user; Inputting the historical behavioral characteristics of the user and the historical statistical characteristics of the target applet and its guidance information into the model for classification, and predicting exposure of the guidance information to the user according to the classification result effective exposure time. 4. The method of claim 3, wherein the classifying comprises: convert the features input to the model into an embedding vector; The embedding vectors are respectively input to a factorization machine, a deep neural network, and an attention module to extract low-order cross-features by the factorization machine, and high-order cross-features are extracted by the deep neural network and the attention module. ; The low-order cross feature and the high-order cross feature are connected and then input into the softmax layer for processing to obtain a classification label as a classification result. 5. The method of claim 1, wherein exposing the guide information to the user through the application at the effective exposure timing, specifically comprises: Determine the applet to which the access entry included in the quick access area belongs; determining whether the determined applet is a related applet of the target applet; If so, determine that the effective exposure timing is at least in the process of the user accessing the relevant applet; During the process of the user accessing the related applet, the guidance information is exposed to the user through the related applet at the effective exposure timing. 6. The method of claim 5, wherein the determining of the effective exposure timing is at least before the user accesses the relevant applet, the method further comprising: The possibility of revisiting the target applet by the user is predicted, and it is determined that the possibility of revisiting the target applet does not reach a set threshold. 7. The method according to claim 5, wherein the determining whether the determined applet is a related applet of the target applet specifically comprises: determining the first business function of the determined applet and the second business function of the target applet; predicting the succession probability that the second service function is connected to the first service function; If the connection probability reaches the set threshold, it is determined that the determined applet is a related applet of the target applet. 8. The method according to claim 7, wherein adding the access entry of the target applet into the quick access area specifically comprises: Using the access entry of the target applet, in the quick access area, replace the access entry of the relevant applet; After the replacement, if it is detected that the user accesses the target applet, the access entry of the relevant applet is re-added to the quick access area. 9. The method according to any one of claims 1 to 8, wherein the quick access area is a grid area displayed by default on the home page of the application, and each grid in the grid area can display an applet access entry; If the access entry of the target applet is not yet in the quick access area provided by the application, it is in another page of the application that is reached after one or more jumps from the home page of the application. 10. A user guidance device for small programs, comprising: a receiving module, receiving a user's access request for a target applet among the multiple applet included in the application; A determination module, if the access entry of the target applet is not yet in the quick access area provided by the application, then determine the guidance information for the user and the target applet; a prediction module, which predicts the effective exposure timing for exposing the guidance information to the user; The exposure module, at the effective exposure timing, exposes the guide information to the user through the application; The adding module, in response to the user's accepting the guiding operation after the guiding information is exposed to the user, adds the access entry of the target applet into the quick access area. 11. The apparatus of claim 10, wherein the effective exposure timing is predicted by a model trained on labeled samples; The labeled samples are determined as follows: The exposure module sets negative sample labels, divides a plurality of different acceptance time intervals, and sets corresponding labels for each of the acceptance time intervals as positive sample labels; Obtain the historical access records of the sample users to the applet included in the application; If the guide information for the applet is exposed in the historical access record, and the sample user correspondingly performs the operation of accepting the guide, then determine the length of time from the exposure to the operation of accepting the guide, and the length of time The positive sample label corresponding to the acceptance time interval to which it belongs is determined as the classification label of the sample user; If the sample user does not perform the accepting guidance operation, the negative sample label is determined as the classification label of the sample user. 12. The device according to claim 11, wherein the prediction module acquires the historical behavior characteristics of the user with respect to the applet and guidance information; Obtain the historical statistical characteristics of the interaction between the target applet and its guidance information and the user; Inputting the historical behavioral characteristics of the user and the historical statistical characteristics of the target applet and its guidance information into the model for classification, and predicting exposure of the guidance information to the user according to the classification result effective exposure time. 13. The apparatus of claim 12, wherein the prediction module converts the features input to the model into an embedding vector; The embedding vectors are respectively input to a factorization machine, a deep neural network, and an attention module to extract low-order cross-features by the factorization machine, and high-order cross-features are extracted by the deep neural network and the attention module. ; The low-order cross-feature and the high-order cross feature are connected and then input into the softmax layer for processing to obtain a classification label as a classification result. 14. The apparatus according to claim 10, wherein the exposure module determines the applet to which the access entry included in the quick access area belongs; determining whether the determined applet is a related applet of the target applet; If so, determine that the effective exposure timing is at least in the process of the user accessing the relevant applet; During the process of the user accessing the relevant applet, the guidance information is exposed to the user through the relevant applet at the effective exposure timing. 15. The apparatus of claim 14, wherein the exposure module determines that the effective exposure timing is at least before the user accesses the relevant applet, and predicts the user's replay of the target applet. The possibility of revisiting is determined, and it is determined that the possibility of revisiting does not reach the set threshold. 16. The apparatus of claim 14, wherein the exposure module determines a first business function of the determined applet and a second business function of the target applet; predicting a succession probability that the second service function is connected to the first service function; If the connection probability reaches the set threshold, it is determined that the determined applet is a related applet of the target applet. 17. The device of claim 16, wherein the adding module replaces the access entry of the relevant applet in the quick access area with the access entry of the target applet; After the replacement, if it is detected that the user accesses the target applet, the access entry of the relevant applet is re-added to the quick access area. 18. The apparatus according to any one of claims 10 to 17, wherein the quick access area is a grid area displayed by default on the home page of the application, and each grid in the grid area can display an applet access entry; If the access entry of the target applet is not yet in the quick access area provided by the application, it is in another page of the application that is reached after one or more jumps from the home page of the application. 19. A user guidance device for an applet, comprising: at least one processor; and, a memory communicatively coupled to the at least one processor; wherein, The memory stores instructions executable by the at least one processor, the instructions being executed by the at least one processor to enable the at least one processor to: Receive an access request from a user for a target applet among the multiple applet included in the application; If the access entry of the target applet is not yet in the quick access area provided by the application, determining the guide information for the user and the target applet, and predicting the exposure of the guide information to the user. effective exposure time; Exposing the guidance information to the user through the application at the effective exposure timing; In response to the user's accepting the guide operation after the guide information is exposed to the user, the access entry of the target applet is added to the quick access area.

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