CN114237772A

CN114237772A - User guiding method, device and equipment for small program

Info

Publication number: CN114237772A
Application number: CN202111581550.3A
Authority: CN
Inventors: 戚立才; 张怡菲
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2021-12-22
Filing date: 2021-12-22
Publication date: 2022-03-25

Abstract

The embodiment of the specification discloses a user guiding method, a user guiding device and user guiding equipment for an applet. The scheme comprises the following steps: receiving an access request of a user for a target small program in a plurality of small programs contained in an application; if the access entrance of the target small program is not in the quick access area provided by the application, determining guide information aiming at the user and the target small program, and predicting effective exposure time for exposing the guide information to the user; exposing the guiding information to the user through the application at the effective exposure opportunity; and in response to the receiving guide operation of the user after the guide information is exposed to the user, adding an access entry of the target applet to the quick access area.

Description

User guiding method, device and equipment for small program

Technical Field

The present disclosure relates to the field of internet technologies, and in particular, to a method, an apparatus, and a device for guiding a user for an applet.

Background

With the rapid development of computer technology and the internet, more and more services are performed on the internet, and the development of various online services is promoted. Some large applications are embedded with various small applications, which can be called as small programs, and the small programs can be served by a third party, so that a user only needs to install the large application instead of installing each application respectively, and convenience is provided for the user. The applet can provide various business functions for the user, such as business functions of paying for water and electricity, checking social security, going out and the like.

Currently, a user accesses a applet through an access portal of the applet. Access entries of small programs contained in an application are deep and can be reached only after multiple page jumps, for a user, it is very necessary to quickly find the access entry of the small program meeting the needs of the user from the access entries of the small programs, and if the access convenience of the small program is not enough, the user cannot easily or even cannot revisit the small program even if the user uses the small program once.

Based on this, a more efficient user guidance scheme is needed for access to applets.

Disclosure of Invention

One or more embodiments of the present specification provide a method, an apparatus, a device, and a storage medium for guiding a user for an applet, so as to solve the following technical problems: more efficient user guidance schemes are needed for applet access.

To solve the above technical problem, one or more embodiments of the present specification are implemented as follows:

one or more embodiments of the present specification provide a user guidance method for an applet, including:

receiving an access request of a user for a target small program in a plurality of small programs contained in an application;

if the access entrance of the target small program is not in the quick access area provided by the application, determining guide information aiming at the user and the target small program, and predicting effective exposure time for exposing the guide information to the user;

exposing the guiding information to the user through the application at the effective exposure opportunity;

and in response to the receiving guide operation of the user after the guide information is exposed to the user, adding an access entry of the target applet to the quick access area.

One or more embodiments of the present specification provide a user guidance apparatus for an applet, including:

the receiving module is used for receiving an access request of a user for a target small program in a plurality of small programs contained in an application;

a determining module, configured to determine guidance information for the user and the target applet if an access entry of the target applet is not located in a shortcut access area provided by the application;

a prediction module that exposes an effective exposure opportunity of the guidance information to the user;

the exposure module exposes the guide information to the user through the application at the effective exposure time;

and the adding module is used for responding to the receiving guide operation of the user after the guide information is exposed to the user, and adding the access entry of the target small program into the quick access area.

One or more embodiments of the present specification provide a user guidance device for an applet, including:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,

the memory stores instructions executable by the at least one processor to enable the at least one processor to:

At least one technical scheme adopted by one or more embodiments of the specification can achieve the following beneficial effects:

At least one technical scheme adopted by one or more embodiments of the specification can achieve the following beneficial effects: by determining the guide information aiming at the user and the target applet, the method can guide the user to add the target applet into the quick access area, thereby reducing the return visit path of the user and improving the return visit rate of the user; moreover, when the user does not actively wish to revisit the target applet, the guidance information is exposed through other non-target applets in a proper scene, so that the access intention of the user to the target applet is helped to be aroused again.

Drawings

In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.

Fig. 1 is a flowchart illustrating a user guidance method for an applet according to one or more embodiments of the present disclosure;

FIG. 2 is a schematic flow chart for determining a label sample according to one or more embodiments of the present disclosure;

FIG. 3 is a schematic diagram of a label sample training model according to one or more embodiments of the present disclosure;

FIG. 4 is a flow diagram illustrating exposure of a user by an application of guidance information at an active exposure time according to one or more embodiments of the present disclosure;

fig. 5 is a schematic structural diagram of a user guidance device for an applet, according to one or more embodiments of the present specification;

fig. 6 is a schematic structural diagram of a user guidance device for an applet, according to one or more embodiments of the present specification.

Detailed Description

The embodiment of the specification provides a user guide method, a user guide device, user guide equipment and a storage medium for an applet.

In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without making any inventive step based on the embodiments of the present disclosure, shall fall within the scope of protection of the present application.

In one or more embodiments of the present specification, the applet included in the application provides various service functions for the user, and provides great convenience for the user. And the small programs are more in number and come from a plurality of different business parties, so that the links of the small programs for the user to reach and revisit are deeper, and the user cannot quickly find the access entry of the small program meeting the requirement of the user. Therefore, in order to shorten the revisit path of the user, cultivate the revisit mental intelligence of the user and provide service for the service party, the user can add the small program of the service party into the area capable of shortening the revisit path. Based on this, how to efficiently guide the user to add the applet into the area capable of shortening the revisit path is an important problem, for the business side, the user is expected to be guided more users, for the user, the user is required to be guided to add the applet which is frequently triggered, and the lowest disturbance degree is ensured. The following is a detailed description based on such a concept.

Fig. 1 is a flowchart illustrating a user guidance method for an applet according to one or more embodiments of the present disclosure. The method can be applied to different business fields, such as the field of internet financial business, the field of electric business, the field of instant messaging business, the field of game business, the field of official business and the like. The process can be executed by computing equipment in the corresponding field (such as a user guidance server or an intelligent mobile terminal corresponding to the payment service, and the like), and some input parameters or intermediate results in the process allow manual intervention and adjustment to help improve the accuracy.

The process in fig. 1 may include the following steps:

s102: an access request of a user for a target applet of a plurality of applets contained by an application is received.

The application is pre-installed in a mobile terminal (for example, a smart phone, a tablet computer, etc.), a user accesses a target applet by executing a corresponding operation in the application, and a client or a server of the application receives an access request of the user.

S104: if the access entry of the target applet is not in the shortcut access area provided by the application, determining guidance information for the user and the target applet, and predicting an effective exposure time for exposing the guidance information to the user.

In one or more embodiments of the present specification, the quick access area refers to an area capable of shortening a normal access path, that is, an access entry displayed in the quick access area, a user may quickly trigger the access entry without performing more triggering operations, for example, when the user normally accesses a certain applet, the user may need to click a jump control in a page many times to jump to reach a page showing the access entry of the applet, and the quick access area may reduce the jump times of the user, and may even allow the user to directly see the access entry by opening an application without jumping. In a non-quick access area, a link which needs to be triggered by a user is deep or the triggering operation is cumbersome.

For example, the shortcut access area is a grid area displayed by default on the home page of the application, each grid in the grid area can display an access entry of an applet, and an access entry of a target applet is not yet in the shortcut access area provided by the application, but is in other pages of the application that come from the home page of the application after one or more jumps.

Therefore, when the access entry of the target applet is not displayed in the shortcut area, in order to shorten the access path of the user and to promote the user's revisit, it is necessary to guide the user to add the access entry of the target applet to the shortcut access area, and therefore guidance information for the user and the target applet is generated.

Further, after the guidance information is generated, the guidance information needs to be exposed to the user to guide the user to add the target applet into the quick access area. The application comprises a plurality of applets, each of which has respective attribute characteristics, that is, the plurality of applets have different attribute characteristics, and behavior characteristics of different users accessing the same applet are different for the users. Assuming that the exposure opportunities of the multiple applets are the same, the adding rate of the target applet to the quick access area by the user is reduced, and based on this, the personalized exposure opportunities of the multiple applets need to be determined to meet the behavior habit of the personalized user.

For example, for a target applet, since different behavior characteristics are generated at different times when a user accesses the target applet, the timing of exposing the guide information to the user affects the adding behavior of the user.

Therefore, in order to expose the guide information to the user at an appropriate timing, increase the addition rate, and reduce the disturbance to the user, the effective exposure timing for exposing the guide information to the user is predicted while generating the guide information.

The effective exposure timing refers to that when the guide information is exposed to the user at the timing, the user is most likely to add the target applet into the shortcut region through the guide information, and the probability of perception of the user can be increased. For example, the time at which the possibility is predicted to be the highest is the time at which the guide information is exposed to the user, and at this time, the effective exposure timing can be regarded as the optimum exposure timing.

S106: and exposing the guide information to the user through the application at the effective exposure time.

In one or more embodiments of the present specification, a display manner of the guidance information may be set according to actual needs, and is not limited herein, for example, the display manner of the guidance information may be a pop-up prompt document, a pop-up short video, an audio triggered to play, and the like.

Meanwhile, the manner of exposing the guiding information to the user through the application can also be set according to the actual requirement, and is not limited herein. For example, the guidance information may be exposed to the user within the target applet, in which case the guidance information is exposed within the non-target applet in the application under appropriate circumstances, taking into account that the user may not be actively revisiting the target applet.

S108: and in response to the receiving guide operation of the user after the guide information is exposed to the user, adding an access entry of the target applet to the quick access area.

In one or more embodiments of the present specification, after exposing the guidance information to the user, the user performs an operation according to guidance of the guidance information, and obtains an acceptance guidance operation of the user based on a corresponding operation of the user. The guiding information may include multi-step operations for guiding the user, or may guide the user to add the access entry of the target applet to the shortcut access area after the user performs the first operation.

Of course, after the guide information is exposed to the user, the user may ignore the guide information, and at this time, the guidance receiving operation of the user cannot be acquired. However, the process of the user ignoring the guidance information may be active or passive. For example, when the user is exposed to the guidance information, the user may not be looking at the application, that is, the user may switch to another application, or the user may suddenly have a relatively urgent thing, and thus the user may not be able to continue to perform the operation in the application. Therefore, in order to effectively avoid the problem that the user ignores the guidance information, it may be set that the guidance information is exposed to the user again at a preset time interval after the guidance information is exposed to the user at the effective exposure timing.

By the method of FIG. 1, the target applet can be added into the quick access area by the user through determining the guide information aiming at the user and the target applet, so that the return visit path of the user is reduced, the return visit rate of the user is improved, on the basis, the effective exposure time of the guide information exposed to the user is predicted, the time of the guide information exposed to the user can be increased at a proper time, the addition rate of the target applet added into the quick access area by the user can be increased, the guide information exposed to the user at an improper time can be effectively avoided, the user is disturbed, and the experience of the user on the client side is smoother; moreover, when the user does not actively wish to revisit the target applet, the guidance information is exposed through other non-target applets in a proper scene, so that the access intention of the user to the target applet is helped to be aroused again.

Based on the process of fig. 1, some specific embodiments and embodiments of the process are also provided in the present specification, and the description is continued below.

In one or more embodiments of the present specification, since the behavior characteristics of the user are complex and diverse, in order to predict the effective exposure timing of the applet more accurately, the prediction of the effective exposure timing is performed by a model trained by a tag sample.

Further, how to determine the label sample, the detailed flow is shown in fig. 2.

Fig. 2 is a schematic flow chart for determining a label sample according to one or more embodiments of the present disclosure.

S202, setting negative sample labels, dividing a plurality of different receiving time intervals, and setting corresponding labels for the receiving time intervals as positive sample labels.

In one or more embodiments of the present specification, in consideration of different behavior characteristics of a sample user on an applet at different times, a time difference between a time when the applet is opened by the user and a time when the user accepts a guidance operation is calculated, and then the time difference is divided into a plurality of different acceptance time intervals, so that corresponding labels are set for the acceptance time intervals as positive sample labels, respectively.

For example, recording the opening time of the applet as t1 and the time when the user accepts the guiding operation as t2, and calculating the time difference t2-t1 between the time when the user opens the applet and the time when the user accepts the guiding operation. For convenience of prediction, the time difference is divided into a plurality of different acceptance time intervals, for example, 0 second to 5 seconds are labeled as label1, 5 seconds to 10 seconds are labeled as label, and more than 40 seconds are labeled as label 9.

And S204, acquiring historical access records of the sample user to the applets contained in the application.

In one or more embodiments of the present specification, a log of access of a sample user to an applet included in an application is collected and recorded, so as to obtain a historical access record of the sample user according to the log, for example, the historical access record includes a number of times that the sample user has historically accessed the applet, a number of transactions in the applet, a time statistic of historical guide information exposure, a time statistic of historical guide operation of the sample user, a time statistic of historical access of the sample user to the applet, and the like. The statistical values of the time when the sample user history receives the guiding operation comprise a first mean value, a first median, a first score and the like, and the statistical values of the time when the sample user history accesses the small program comprise a second mean value, a second median, a second score and the like.

S206, if the guiding information aiming at the small program is exposed in the historical access record and the sample user correspondingly executes the guiding receiving operation, determining the time length consumed from the exposure to the guiding receiving operation, and determining the positive sample label corresponding to the receiving time interval to which the time length belongs as the classification label of the sample user.

And S208, if the sample user does not execute the guidance accepting operation, determining the negative sample label as the classification label of the sample user.

Based on the above, in order to obtain the effective exposure time for exposing the guide information to the user, the historical behavior characteristics of the user aiming at the small program and the guide information contained in the application are firstly obtained, the historical statistical characteristics of the target small program and the interaction between the guide information and the user are obtained, then the historical behavior characteristics and the historical statistical characteristics are input into a model trained by a label sample for classification, and finally the effective exposure time for exposing the guide information to the user is predicted according to the classification result.

Therefore, the model trained by the label sample can convert the effective exposure opportunity regression prediction problem of the guide information into a classification problem, so that the prediction is more accurate and the robustness is stronger.

It should be noted that the historical behavior features refer to historical behavior features of the user for all applets and corresponding guidance information in the application, and include user equipment features, user basic features, and historical behavior features of the user, for example, the user equipment features include a client model, a client operating system, an operating system version, an application version, a current network type, and the user basic features include age, gender, city, various preferences, liveness, and the like. The historical statistical characteristics comprise the ID of the target small program, the industry to which the target small program belongs, the statistical value of the time of receiving the guiding operation corresponding to the guiding information of the history of the target small program, and the statistical value of the access duration of the target small program.

Further, one or more embodiments of the present disclosure also provide a schematic diagram of a label sample training model, as shown in fig. 3.

The label sample training model can adopt a scheme of combining a neural network-based Factorization Machine (FM) DeepFM with an attention mechanism (attention), wherein an FM module in the DeepFM can automatically acquire low-order cross features without manually constructing the features, and the DNN module is added with attention, so that high-order cross features can be acquired better.

Specifically, when the historical behavior features and the historical statistical features are input into a model trained by a label sample for classification, the historical behavior features and the historical statistical features are firstly used as original features and are converted into embedded vectors. And then, respectively inputting the embedded vectors into a factorization machine, a deep neural network and an attention module, thereby extracting low-order cross features through the factorization machine, extracting high-order cross features through the deep neural network and the attention module, and finally, connecting the low-order cross features and the high-order cross features and inputting the connected low-order cross features and the high-order cross features into a softmax layer for processing to obtain a classification label serving as a classification result.

In one or more embodiments of the present specification, in order to make the experience of the user smoother when the guidance information is exposed to the user, the guidance information can be exposed to the user within a non-target course, and a detailed flow is shown in fig. 4.

Fig. 4 is a flowchart illustrating exposure of guiding information to a user through an application at an effective exposure time according to one or more embodiments of the present disclosure.

S402: and determining the small program to which the access entry contained in the quick access area belongs.

In one or more embodiments of the present specification, since the user has previously added other applets to the quick access area when accessing the target applet, access entries of a plurality of applets are displayed in the quick access area.

S404: determining whether the determined applet is a related applet to the target applet.

The business functions among the small programs are closely related, and a user has an incentive to use the business function of the target small program in the next step in the process of accessing the related small program, namely, the target small program is closely related to the business function of the corresponding related small program.

S406: and if so, determining that the effective exposure opportunity is at least in the process of accessing the related small program by the user.

In one or more embodiments of the present specification, if the applet to which the access entry belongs is a related applet of the target applet, it is described that the effective exposure timing may be in a process in which the user accesses the target applet, or in a process in which the user accesses the related applet.

Of course, if the applet to which the access entry belongs is not the related applet of the target applet, in order to increase the addition rate of the user, the effective exposure timing may be set only in the process of the user accessing the target applet.

S408: and in the process that the user accesses the related small program, exposing the guide information to the user through the related small program at the effective exposure time.

In one or more embodiments of the present specification, based on the content in step S407, it is known that the service function of the target applet is most likely required after the user accesses the related applet and triggers the service function of the related applet, and at this time, in order to better meet the user' S requirement, the effective exposure time is automatically selected, and the guidance information is exposed to the user through the related applet.

In one or more embodiments of the present specification, since different users have different requirements, the access rates of different users to the same applet are different, that is, if the applet can meet the requirements of the users, the user needs to trigger the applet frequently, but the requirements of the users are constantly changing, and the users need to access the applet which is triggered less frequently due to the change of some requirements.

Based on this, before determining that the effective exposure time is at least in the process of the user accessing the related small program, the revisitation possibility of the user to the target small program can be predicted first, and when the revisitation possibility does not reach the set threshold, the guide information is exposed to the user through the related small program at the effective exposure time, that is, when the revisitation possibility reaches the set threshold, that is, when the predicted revisitation possibility is large enough, the guide information can be exposed to the user in the target small program. Therefore, the user can start from the actual requirement of the user, and smoother experience is brought to the user.

In one or more embodiments of the present specification, in the process of accessing a relevant applet, a user may need to use a service function of a target applet in the next step, for example, going out, the user usually has a lodging demand and wants to group-buy a hotel, but there is no group-buying software on a mobile phone, at this time, the user may open a group-buying applet to reserve the hotel, how the user arrives at the hotel, and a ride applet can meet the demand of how the user next arrives at the hotel. It should be noted that the service function may be provided by some other applet or application, but in this scenario, the goal of the scenario is to let the user notice that the target applet can also provide the service function, thereby motivating the user to revisit the target applet.

Specifically, when determining whether the determined applet is related to the target applet, first, a first service function of the determined applet and a second service function of the target applet are considered, and a connection probability after the second service function is connected to the first service function is predicted. Therefore, in order to meet the requirements of the user more and reduce the disturbance to the user, when the connection probability reaches a set threshold, the determined applet is determined to be the related applet of the target applet.

Further, in practical applications, the size of the quick access area may not be borderless, that is, the size of the quick access area is limited, and therefore, a plurality of fixed positions are usually configured in the quick access area, and which page objects are displayed in the quick access area may be user-defined, or may be displayed by filtering from a page object set by the client according to a set policy. Assuming that the number of applets included in the application is very large, the shortcut access area can only display access entries of a part of the applets, for example, a part of the area, which can be an area convenient for a user to operate, is divided in the client page as the shortcut access area, and only access entries of a part of the applets can be displayed in the part of the area due to the limitation of the size of the client screen.

Based on this, in order to save space for the quick access area, it is considered that the user is highly likely not to access the related applet any more for a short time after accessing the related applet. Therefore, when the access entry of the target small program is added into the quick access area, the access entry of the target small program is used for replacing the access entry of the related small program in the quick access area, so that the requirements of a user can be met, and the space of the quick access area can be saved.

Furthermore, since the related applet is in the quick access area, which means that the user may frequently trigger the related applet, the user may access the related applet again after accessing the target applet for a period of time, in order to effectively avoid that the path of the user revisiting the related applet becomes long after the access entry of the target applet replaces the access entry of the related applet, and if it is detected that the user accesses the target applet, the access entry of the related applet is added to the quick access area again. Certainly, since the access entry of multiple applets is included in the quick access area, if the location of an applet frequently triggered by a user is not fixed, the experience of the user may not be good enough, so that when the access entry of the related applet is added to the quick access area again, the access entry of the related applet is replaced with the access entry of the target applet, based on this, a certain fixed location in the quick access area can be formed, a group of applets related to service functions is displayed, for the user, in order to complete the current demand, only the corresponding applet needs to be triggered at the fixed location in the quick access area, and good experience can be brought to the user.

Based on the same idea, one or more embodiments of the present specification further provide apparatuses and devices corresponding to the above-described method, as shown in fig. 5 and fig. 6.

Fig. 5 is a schematic structural diagram of a user guidance device for an applet, provided in one or more embodiments of the present specification, where the device includes:

a receiving module 502, configured to receive an access request of a user for a target applet in a plurality of applets included in an application;

a determining module 504, configured to determine guidance information for the user and the target applet if an access entry of the target applet is not located in a shortcut access area provided by the application;

a prediction module 506 that predicts an effective exposure timing for exposing the guidance information to the user;

an exposure module 508, configured to expose the guidance information to the user through the application at the effective exposure time;

an adding module 510, configured to add an access entry of the target applet to the shortcut access area in response to a guidance accepting operation of the user after the guidance information is exposed to the user.

Optionally, the effective exposure opportunity is predicted by a model trained by a labeled sample;

the labeled sample is determined as follows:

the exposure module is used for setting negative sample labels, dividing a plurality of different receiving time intervals, and setting corresponding labels for the receiving time intervals respectively to be used as positive sample labels;

obtaining a historical access record of a sample user to an applet contained in the application;

if the guiding information aiming at the small program is exposed in the historical access record and the sample user correspondingly executes the guiding receiving operation, determining the time length consumed from the exposure to the guiding receiving operation, and determining a positive sample label corresponding to the receiving time interval to which the time length belongs as the classification label of the sample user;

and if the sample user does not execute the guiding accepting operation, determining the negative sample label as the classification label of the sample user.

Optionally, the prediction module acquires historical behavior characteristics of the user for the applet and the guidance information;

acquiring historical statistical characteristics of the target applet and the interaction between the guide information of the target applet and a user;

and inputting the historical behavior characteristics of the user and the historical statistical characteristics of the target small program and the guide information thereof into the model for classification, and predicting the effective exposure time for exposing the guide information to the user according to the classification result.

Optionally, the prediction module converts the features input into the model into an embedded vector;

inputting the embedded vector into a factorization machine, a deep neural network and an attention module respectively so as to extract low-order cross features through the factorization machine and extract high-order cross features through the deep neural network and the attention module;

and connecting the low-order cross features and the high-order cross features, and inputting the connected low-order cross features and the high-order cross features into a softmax layer for processing to obtain a classification label serving as a classification result.

Optionally, the exposure module determines an applet to which an access entry included in the shortcut access area belongs;

determining whether the determined applet is an applet related to the target applet;

if so, determining that the effective exposure opportunity is at least in the process of accessing the related small program by the user;

and in the process that the user accesses the related small program, exposing the guide information to the user through the related small program at the effective exposure time.

Optionally, the exposure module is configured to predict a revisitation possibility of the user to the target applet, and determine that the revisitation possibility does not reach a set threshold, where the effective exposure opportunity is determined at least before the user accesses the related applet.

Optionally, the adding module replaces the access entry of the related applet in the shortcut access area with the access entry of the target applet;

and after the replacement, if the fact that the user accesses the target small program is detected, adding the access entry of the related small program to the quick access area again.

Optionally, the quick access area is a grid area displayed by default on the home page of the application, and each grid in the grid area can display an access entry of an applet;

and if the access entry of the target small program is not in the quick access area provided by the application, the access entry is in other pages of the application which come from the first page of the application after one or more jumps.

Fig. 6 is a schematic structural diagram of a user guidance device for an applet, provided in one or more embodiments of the present specification, where the device includes:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,

Based on the same idea, one or more embodiments of the present specification further provide a non-volatile computer storage medium corresponding to the above method, and storing computer-executable instructions configured to:

In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.

The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: the ARC625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. One typical implementation device is a computer. In particular, the computer may be, for example, a personal computer, a laptop computer, a cellular telephone, a camera phone, a smartphone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or a combination of any of these devices.

For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functions of the various elements may be implemented in the same one or more software and/or hardware implementations of the present description.

As will be appreciated by one skilled in the art, the present specification embodiments may be provided as a method, system, or computer program product. Accordingly, embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and so forth) having computer-usable program code embodied therein.

The description has been presented with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the description. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

It should also be noted that the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element.

This description may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for the embodiments of the apparatus, the device, and the nonvolatile computer storage medium, since they are substantially similar to the embodiments of the method, the description is simple, and for the relevant points, reference may be made to the partial description of the embodiments of the method.

The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.

The above description is merely one or more embodiments of the present disclosure and is not intended to limit the present disclosure. Various modifications and alterations to one or more embodiments of the present description will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of one or more embodiments of the present specification should be included in the scope of the claims of the present specification.

Claims

1. A method of user guidance for an applet, comprising:

2. The method of claim 1, the effective exposure opportunities are predicted by a model trained with labeled samples;

the labeled sample is determined as follows:

setting negative sample labels, dividing a plurality of different receiving time intervals, and setting corresponding labels for the receiving time intervals respectively to be used as positive sample labels;

3. The method according to claim 2, wherein the predicting an effective exposure timing for exposing the guidance information to the user specifically comprises:

acquiring historical behavior characteristics of the user for the small programs and the guide information;

4. The method according to claim 3, wherein the classifying specifically comprises:

converting features input into the model into an embedded vector;

5. The method of claim 1, wherein exposing the guidance information to the user through the application at the effective exposure time specifically comprises:

determining an applet to which an access entry contained in the quick access area belongs;

6. The method of claim 5, the determining the effective exposure opportunity at least prior to the user accessing the associated applet, the method further comprising:

predicting the probability of revisiting the target small program by the user, and determining that the probability of revisiting does not reach a set threshold value.

7. The method according to claim 5, wherein the determining whether the determined applet is related to the target applet comprises:

determining a first business function of the determined applet and a second business function of the target applet;

predicting the connection probability of the second service function after the first service function is connected;

and if the continuing probability reaches a set threshold value, judging that the determined small program is a related small program of the target small program.

8. The method according to claim 7, wherein the adding the access entry of the target applet to the shortcut access area specifically includes:

replacing the access entry of the related small program in the shortcut access area by the access entry of the target small program;

9. The method according to any one of claims 1 to 8, wherein the quick access area is a grid area displayed by default on a home page of the application, and each grid in the grid area can display an access entry of a small program;

10. A user guidance apparatus for an applet, comprising:

a prediction module that predicts an effective exposure timing for exposing the guidance information to the user;

11. The apparatus of claim 10, the effective exposure opportunities are predicted by a model trained with labeled samples;

the labeled sample is determined as follows:

12. The apparatus of claim 11, the prediction module to obtain historical behavior characteristics of the user for applets and guidance information;

13. The apparatus of claim 12, the prediction module to convert features input to the model into embedded vectors;

14. The apparatus of claim 10, the exposure module to determine an applet to which an access entry contained in the quick access area belongs;

15. The apparatus of claim 14, the exposure module to predict a likelihood of revisitation to the target applet by the user based at least on the effective exposure opportunity prior to the user accessing the associated applet, the determination of the likelihood of revisitation failing to meet a set threshold.

16. The apparatus of claim 14, the exposure module to determine a first business function of the determined applet and a second business function of the target applet;

17. The apparatus of claim 16, the add module to replace an access entry of the associated applet in the quick access area with an access entry of the target applet;

18. The device of any one of claims 10 to 17, wherein the quick access area is a grid area displayed by default on a home page of the application, and each grid in the grid area can display an access entry of a small program;

19. A user guidance device for an applet, comprising:

at least one processor; and the number of the first and second groups,

a memory communicatively coupled to the at least one processor; wherein,