CN114205652A

CN114205652A - Media information processing method and device and computer equipment

Info

Publication number: CN114205652A
Application number: CN202010987777.7A
Authority: CN
Inventors: 杨帅
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-09-18
Filing date: 2020-09-18
Publication date: 2022-03-18

Abstract

The embodiment of the application discloses a media information processing method, a device and computer equipment, wherein the method comprises the following steps: acquiring an initial link in first media information to be launched; processing the initial link based on the reported object information to obtain a target link; replacing the initial link in the first media information with the target link to obtain second media information; the second media information is released to a terminal, so that the terminal displays the second media information; receiving a media information access request generated by the terminal when the second media information is triggered; and acquiring user operation data of the second media information based on the media information access request. By adopting the method to acquire the user operation data of the media information, the data acquisition process can be saved, and the data acquisition efficiency is improved.

Description

Media information processing method and device and computer equipment

Technical Field

The embodiment of the application relates to the technical field of internet, in particular to a media information processing method, a media information processing device and computer equipment.

Background

With the rapid development of internet technology, terminal devices can display rich media information, such as advertisements, activity promotion and other information, to attract people's attention and interest, thereby realizing business promotion.

The terminal equipment acquires the media information and displays the media information to the user on the corresponding media information display position, so that the media information can be triggered by the user to obtain user operation data, and the acquisition and analysis of the user operation data are important for optimizing the media information release strategy.

However, in the conventional method for acquiring user operation data, especially for a third-party media information delivery platform, it is usually necessary to provide respective clients of a provider by means of a media information delivery master or a media information presentation site, and the clients are used to independently report the user operation data, which results in low data acquisition efficiency.

Therefore, the current media information processing technology has the technical problem of low data acquisition efficiency.

Disclosure of Invention

The embodiment of the application provides a media information processing method, a media information processing device and computer equipment, which are used for improving the user operation data acquisition efficiency of media information.

In order to solve the above technical problem, an embodiment of the present application provides the following technical solutions:

in a first aspect, an embodiment of the present application provides a media information processing method, where the method includes:

acquiring an initial link in first media information to be launched;

processing the initial link based on the reported object information to obtain a target link;

replacing the initial link in the first media information with the target link to obtain second media information;

the second media information is released to a terminal, so that the terminal displays the second media information;

receiving a media information access request generated by the terminal when the second media information is triggered;

and acquiring user operation data of the second media information based on the media information access request.

In a second aspect, an embodiment of the present application provides a media information processing apparatus, including:

the link acquisition module is used for acquiring an initial link in the first media information to be launched;

the link processing module is used for processing the initial link based on the reported object information to obtain a target link; replacing the initial link in the first media information with the target link to obtain second media information;

the information releasing module is used for releasing the second media information to a terminal so that the terminal can display the second media information;

a request receiving module, configured to receive a media information access request generated by the terminal when the second media information is triggered;

and the data acquisition module is used for responding to the media information access request and acquiring the user operation data of the second media information.

In a third aspect, an embodiment of the present application provides a computer device, which includes a processor and a memory, where the memory stores a plurality of instructions, and the instructions are suitable for the processor to load so as to execute the steps in the method.

In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, where a plurality of instructions are stored, and the instructions are adapted to be loaded by a processor to perform the steps in the above method.

In a fifth aspect, embodiments of the present application provide a computer program product or a computer program comprising computer instructions stored in a computer-readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the method provided by the first aspect.

The embodiment of the application provides a media information processing method, a media information processing device and computer equipment. Different from the prior art, the media information processing method provided by the embodiment of the application can be used for a third-party media information delivery platform to more efficiently acquire user operation data related to media information, namely, independent data reporting by a media information delivery main or a media information display position supplier is not needed, so that a data acquisition process is saved, and influence on user operation experience is avoided due to the adoption of a redirection technology.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.

Fig. 1 is a schematic application scenario diagram of a media information processing method according to an embodiment of the present application.

Fig. 2 is a schematic flowchart of a media information processing method according to an embodiment of the present application.

Fig. 3 is a schematic interface effect diagram of a media information delivery template provided in an embodiment of the present application.

Fig. 4(a) is a flowchart illustrating an advertisement processing method according to an embodiment of the present application.

Fig. 4(b) is a schematic diagram of a specific scenario of a media information processing method according to an embodiment of the present application.

Fig. 5 is a schematic structural diagram of a media information processing apparatus according to an embodiment of the present application.

Fig. 6 is a schematic structural diagram of a computer device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that, in the description and claims of the embodiments of the present application and the above-mentioned drawings, the terms "first", "second", and the like are used for distinguishing similar objects, and are not necessarily used for describing a specific order or a sequential order, for example, the first media information and the second media information are only used for distinguishing different media information with the same attribute, and do not represent a session performed in a sequential order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that the embodiments described herein may be practiced otherwise than as specifically illustrated or described herein.

It should be noted that the media information processing method provided in the embodiment of the present application mainly relates to a Cloud technology (Cloud technology), which is a hosting technology for unifying serial resources such as hardware, software, and network in a wide area network or a local area network to implement calculation, storage, processing, and sharing of data. The cloud technology is a general term of a network technology, an information technology, an integration technology, a management platform technology, an application technology and the like applied based on a cloud computing business model, can form a resource pool, is used as required, and is flexible and convenient. Cloud computing technology will become an important support. Background services of the technical network system require a large amount of computing and storage resources, such as video websites, picture-like websites and more web portals. With the high development and application of the internet industry, each article may have its own identification mark and needs to be transmitted to a background system for logic processing, data in different levels are processed separately, and various industrial data need strong system background support and can only be realized through cloud computing.

Finally, it should be further noted that the media information processing method provided in the embodiment of the present application may be applied to the media information processing system shown in fig. 1. The media information processing system includes a user side device and a service side device, where the user side device and the service side device may be connected through various gateways, such as the internet, and the like, and the connections include direct or indirect connections in a wired or wireless communication manner, which is not limited herein. The user side equipment comprises a plurality of terminals 11, and the service side equipment comprises a plurality of servers 12; wherein:

the terminal 11 may be, but is not limited to, a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, and the like. In the application, the terminal 11 provides various functions such as setting of a media information delivery template, setting of a landing page jump link, setting of a picture and a video link and setting of other information contents for a user; for the convenience of the following description, the terminal 11 is defined as a platform terminal 11a and a user terminal 11b, where the platform terminal 11a is configured to provide a media information delivery template, receive first media information to be delivered, and send the first media information, and the user terminal 11b is configured to report user operation data of a user on media information operation, and display a media information and media information page;

the server 12 provides various business services to the user, including a first server 12a, a second server 12b, and so on. The first server 12a is configured to obtain first media information sent by the platform terminal 11a, obtain second media information by replacing an initial link in the first media information with a target link, launch the second media information to the user terminal 11b, obtain user operation data after receiving a media information access request from the user terminal 11b, and the like, where the second server 12b is a server to which the initial link points, and the second server 12b is configured to, when the second media information launched to the user terminal 11b is triggered by a user, feed back a preset media information page to the user terminal 11b, so that the user terminal 11b further displays the media information page after displaying the second media information to the user. It can be understood that the server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a network service, cloud communication, a middleware service, a domain name service, a security service, a CDN, a big data and artificial intelligence platform, and the like.

Referring to fig. 2, an embodiment of the present application provides a media information processing method, which is mainly exemplified by applying the method to the first server 12a in fig. 1, and the method includes steps S201 to S206, which are as follows:

s201, acquiring an initial link in the first media information to be released.

The first media information refers to media information, such as advertisements, event promotions, and the like, sent to the first server 12a by the platform terminal 11a after receiving the media information. The information content of the first media information includes, but is not limited to, types of pictures, videos, links, documents, and the like, the information content may be provided by a media information delivery host (e.g., an advertiser), and the providing manner may be filling and submitting according to a media information delivery template preset by a media information presentation location provider, that is, after the platform terminal 11a presents the preset media information delivery template, the media information delivery host may correspondingly fill various types of information content based on the template, submit the filled information to the platform terminal 11a to package into the first media information after the completion of the filling, and further send the first media information to the first server 12 a.

It can be understood that the media information delivery template related to the embodiment of the present application may be a fixed format set by a media information display position supplier to obtain media information to be delivered, the media information display position supplier may provide one or more media information display positions through the platform terminal 11a, one media information display position may have one or more sets of templates, and different templates may have different contents displayed on the same media information display position, so that a media information delivery owner may select different templates to fill in the media information according to the delivery service requirement.

Linking refers to the process of passing parameters and control commands between modules of an electronic computer program and assembling them into an executable whole. The link is also called a hyperlink, and refers to a connection relationship from one web page to a target, and the target may be another web page, or different positions on the same web page, or a picture, an email address, a file, or even an application program.

The initial link includes, but is not limited to, an unmodified picture link, a video link, or a landing page jump link, where the picture link points to a picture or a set of pictures, the video link points to a video or a plurality of video streams, and the landing page jump link points to a first page that is clicked and then linked to the local website.

In one embodiment, the method specifically includes: acquiring first media information to be released;

determining field identifications corresponding to the contents of all fields in the first media information;

acquiring a target field identifier in each field identifier, wherein the target field identifier is a field identifier matched with a preset effective field identifier;

and determining the field content corresponding to the target field identification as the initial link.

The valid field identifier is a field identifier which meets the service requirement and can achieve the expected purpose.

Wherein the initial link comprises at least one of a landing page jump link, a picture link and a video link.

Specifically, the first media information submitted by the media information delivery owner to the platform terminal 11a includes at least two fields, each field includes a field content and a field identifier having an association relationship, the association relationship can be set through a fixed format in the media information delivery template, for example, as shown in fig. 3, the first media information is an interface effect diagram of the media information delivery template, the field identifiers in the template and the corresponding field contents are arranged in a row and a column, and each field content shown in a right column in fig. 3 is an information content filled by the media information delivery owner through the platform terminal 11 a. It should be noted that, in fig. 3, because the field identifier is a global unique identifier preset by the media information display bit provider, if the set field identifier is only non-language characters and characters such as binary codes and special characters recognizable by a computer, in order to prompt the media information delivery owner to correctly fill corresponding field contents under different field identifiers, the media information display bit provider may set that each field identifier corresponds to a field tag, where the field tag is a tag that can be displayed on a terminal interface and presented to the media information delivery owner for viewing, for example, the "tag name" in fig. 3: the big picture title' sets a field label for the field identification, so that the problem that the filled field content has no relevance with the field identification corresponding to the template format can be avoided. Thus, the first media information recorded by the platform terminal 11a at least includes the associated field contents "discount first issue, gunner! ", and its field label" big picture title ".

Further, before the first server 12a processes the initial link in the first media information, the first media information sent by the platform terminal 11a needs to be received first, and then the initial link in the first media information is identified, where the identification of the initial link depends on each field identifier in the first media information and its corresponding field content, that is, according to different business requirements (obtaining user click data or user exposure data, etc.), an effective field identifier is preset and stored in the first server 12a, and is an analysis basis for identifying whether each field identifier in the first media information is an identifier required by the third-party media information delivery platform, and after the first server 12a receives and acquires the first media information, the effective field identifiers and each field identifier in the information can be matched one by one, if the match is successful, it may be determined that the content of the field corresponding to the matched field identification may serve as the initial link required by the first server 12 a.

For example, referring to fig. 3, since the field content and the field id having the association relationship are included in the first media information, different types of field content are shown by field tags with different names, the field tag is an explicit character of the field id, therefore, when the field of the field tag "explicit literature" is identified as "010110", the field of the field tag "big picture jump link" is identified as "001001", the field of the field tag "big picture type" is identified as "001100", the field of the field tag "big picture title" is identified as "101010", and the field of the field tag "big picture link" is identified as "101100", if the valid field id pre-stored in the first server 12a is "001001", it can be determined that the field identification of the field tag "big map jumplist" matches it, and the field content "https" corresponding to the field tag "big map jumplist" is: com "may determine the initial link required for the first server 12 a. It can be understood that the third party media information delivery platform staff member preset the valid field identification to "001001" for the purpose of pre-processing the linked field content.

determining field contents corresponding to field identifications in the first media information;

and when the field contents comprise link information, determining an initial link in the first media information according to the domain name characters in the link information.

A Domain Name (Domain Name) is a Name of a computer or a group of computers, which is composed of a string of names separated by a dot. A complete domain name is generally composed of two or more parts, each part is separated by an english period ". the right part of the last". the first-level domain name (called the first-level domain name), the left part of the first-level domain name ". the left part of the first-level domain name" is called the second-level domain name, the left part of the second-level domain name is called the third-level domain name, and so on, the domain name of each level controls the distribution of the domain name of the next level. For example, in a domain name "mail.

Specifically, the previous embodiment illustrates an example in which a worker of the third-party media information delivery platform presets and stores an effective field identifier in the first server 12a according to different business requirements, and further obtains an initial link in the first media information by using the effective field identifier. In this embodiment, it is described that, under the condition that the valid field identifier is not preset, the field content in the first media information may be analyzed to determine the initial link, that is, the first server 12a may first identify the field content corresponding to each field identifier in the first media information, such as each field content shown in a column on the right side of fig. 3, and further analyze whether each field content is the link information, and if so, further determine the initial link according to the domain name character in the link information. The domain name character resolution mode according to the present embodiment will be described below.

More specifically, the manner of determining whether each field content includes link information by the first server 12a may be: whether the content Delivery network (cdn) domain name link is included in the field content is analyzed, and the characteristic of the analyzed link is based on a character string "HTTP" of a hypertext Transfer Protocol (HTTP) or a character string "HTTPs" of a hypertext Transfer Protocol over Secure Socket Layer (HTTPs).

For example, referring to fig. 3, the field content corresponding to the field label "big picture jump link" is "https:// act. qzone. pp. com", and since the character string "https" exists in the field content, it can be determined that the field content includes link information; the field content corresponding to the field tag "big map link" also includes the character string "https", and therefore the character content also includes link information.

In one embodiment, the initial link is a landing page skip link, and when link information is included in each field content, the step of determining the initial link in the first media information according to domain name characters in the link information includes:

when the content of each field comprises link information, analyzing target domain name characters in the link information, wherein the target domain name characters at least comprise one of the following characters: first-level domain name characters and last-level domain name characters;

and if the target domain name character is different from a preset image domain name character, determining the link information as an initial link in the first media information.

The first-level domain name characters refer to characters of a first-level domain name in the link information, such as "com" described in the previous embodiment, and are also characters of a domain name on the right side of the last point "-" in the link information; the last level domain name character is the domain name character to the left of the first point in the link information, e.g., "mail" as described in the previous embodiment. It will be appreciated that if there are other domain name characters to the left of the domain name "mail.cctv.com" separated by a point ". The final domain name character is" 123 "instead of" mail "as in" 123.mail.cctv.com ".

Specifically, under the condition that the staff of the third-party media information delivery platform does not preset the valid field identification, the first server 12a may first analyze the target domain name character in the link information according to the instruction of the computer program, then obtain the initial link based on the analysis result of the domain name character, for example, when the computer program indicates that the obtained initial link is a landing page jump link, the first server 12a obtains the contents of each field in the first media information, and determines that the contents of each field include link information, and analyzing a target domain name character in the specific link information, and if the target domain name character is different from a preset image domain name character (such as a picture domain name character 'jpg, tif, bmp, png, gif' and the like, or a video domain name character 'wmv, asf, asx, rmvb, mpg, 3 gp' and the like), judging that the link information is a landing page jump link which can be used as an initial link.

For example, as shown in fig. 3, the first-order domain name character in the link information "https:// act.qzone.pp.com" is "com", the last-stage domain name character is "act", and the link information "https:// tianshuo.gtimg.cn/. 9./1587371334. jpg" is "jpg" and the last-stage domain name character is "tianshuo", and if the image domain name character stored in the first server 12a in advance includes the above-described picture domain name character, video domain name character, and designated image domain name header character "tianshuo", it may be determined that the link information "https:// act.qzone.pp.com" is the initial link and the link information "https:// tianshuo.img.cn.. 1581334. jpg" is not the initial link.

In one embodiment, the initial link is a picture link or a video link, and when link information is included in each of the field contents, the step of determining the initial link in the first media information according to domain name characters in the link information includes:

and if the target domain name character is the same as the preset image domain name character, determining the link information as an initial link in the first media information.

Specifically, the previous embodiment illustrates an example that the initial link can be determined by parsing the field content in the first media information without presetting a valid field identifier, where the parsing is based on that the initial link is a landing page jump link, and the parsing proposed in this embodiment is based on that the initial link is a picture link or a video link, that is, when the computer program indicates that the obtained initial link is a picture link or a video link, the first server 12a can parse the target domain name character in the specific link information after obtaining each field content in the first media information and determining that link information is included in each field content, if the target domain name character is the same as a preset image domain name character (e.g. a picture domain name character "jpg, tif, bmp, png, gif", etc., or a video domain name character "wmv, asf, asx, rmvb, mpg, 3 gp", etc.), it may be determined that the link information is a picture link or a video link that may be the initial link.

For example, as shown in fig. 3, the first-order domain name character in the link information "https:// act.qzone.pp.com" is "com", the last-stage domain name character is "act", and the link information "https:// tianshuo.gtimg.cn/. until./1587371334. jpg" is "jpg", and the last-stage domain name character is "tianshuo", if the image domain name characters stored in the first server 12a in advance include the above-described picture domain name character, video domain name character, and designated image domain name header character "tianshuo", it can be determined that the link information "https:// tianshuo.pgtmg.cn.. until./1587374. jqq" is the initial link, and the link information "https:// act.com.pp" is not the initial link.

S202, the initial link is processed based on the reported object information to obtain a target link.

The reporting object information is object information consisting of at least one reporting domain name information and at least one reporting parameter information; the reported domain name information may be a domain name address of a server that is to receive related reported data, and the reported parameter information may be parameter information that needs to be acquired by the server, including but not limited to a media information identifier configured for the first media information to be delivered, a field identifier corresponding to each field content in the first media information, a delivery policy identifier of the media information, and the like.

The target link refers to a processed initial link, for example, the initial link in the first media information shown in fig. 3 is "https:// act.qzone.pp.com", and after the initial link is processed by the first server 12a, the target link is "https:// h5. vp.pp.comad 2787& url:// https:// act.qzone.pp.com", and it can be observed that the link processing manner actually encapsulates the original initial link with a reporting domain name information "https:// h5. vp.pp.com", and a reporting parameter information "adid ═ 2787"; the reported domain name information is stored in the first server 12a by a memory and points to a server for receiving user operation data and reporting parameter information; the reported parameter information is obtained or locally configured by the first server 12a from the platform terminal 11a, and includes the media information identifier "2787" shown above; is the reporting of domain name information and reporting of parameter information available characters? "connect.

It should be noted that, the url (uniform resource locator) configuration rule requires that the parameter is spelled in a key value manner and connected by "&", where the above-mentioned media information identifies the corresponding parameter information "adid" 2787 ". The initial link processing manner according to the present embodiment will be described below.

In one embodiment, the method specifically includes: acquiring reporting parameter information, wherein the reporting parameter information at least comprises one of the following: media information identification, field identification and release strategy identification;

taking the reported parameter information as suffix information of preset reported domain name information, and splicing the reported domain name information and the reported parameter information to obtain reported object information;

and processing the initial link based on the reported object information to obtain a target link.

The media information identifier is a media information global uniqueness identifier distributed to the platform terminal 11a after receiving the first media information submitted by the media information delivery owner.

The field identification refers to a globally unique field identification corresponding to each field content in the media information.

The releasing strategy mark refers to a global uniqueness strategy mark of the media information releasing strategy.

Specifically, before the first server 12a processes the initial link to obtain the target link, the first server may obtain the reported object information by concatenating the reported parameter information and the reported domain name information, and further concatenate the reported object information and the initial link to obtain the target link. It should be noted that, in the process of splicing the reported domain name information and the reported parameter information by using the reported parameter information as suffix information of the reported domain name information, the first server 12a needs to note that the character? And connecting, wherein a plurality of pieces of reported parameter information are connected by using a character &.

For example, the initial link in the first media information shown in fig. 3 is "https:// act.qzone.pp.com", the reporting parameter information currently acquired by the first server 12a includes a media information identifier "adid ═ 2787", a field identifier "posid ═ 85", a delivery policy identifier "policyid ═ 237124", and the preset reporting domain name information is "https:// h5. vip.pp.com", the first server 12a first performs a concatenation process on the reporting domain name information and the reporting parameter information, and since there are a plurality of reporting parameter information, it is possible to obtain that the reporting object information is "https:// h5.vip.pp.comadid ═ 2787& posid ═ 85& policyid ═ 237124", and process the initial link based on the reporting object information, and obtain the target link. The initial linking processing mode according to the present embodiment will be further described below.

In an embodiment, the step of processing the initial link based on the reported object information to obtain the target link includes:

and taking the initial link as suffix information of the reported object information, and splicing the reported object information and the initial link to obtain the target link.

Specifically, after the first server 12a splices the reported domain name information and the reported parameter information to obtain the reported object information, the initial link may be used as suffix information of the reported object information, and the two are spliced by using the character "&", so that the target link is obtained.

For example, the initial link in the first media information shown in fig. 3 is "https:// act.qzone.pp.com", and the report target information processed by the first server 12a is "https:// h5. vip.pp.com.ad.2787 & deployed.85 & deployed. 237124", and the target link is "https:///h 5. vip.pp.com.

“https://h5.vip.pp.comadid＝2787&posid＝85&policyid＝237124&url＝https://act.q zone.pp.com”。

S203, replacing the initial link in the first media information with the target link to obtain second media information.

The second media information refers to the first media information of which the initial link is replaced by the target link.

Specifically, on the basis of the scheme described in the foregoing embodiment, after obtaining the initial link in the first media information and obtaining the report object information, the first server 12a may obtain the target link based on the report object information and the initial link, and further replace the initial link in the first media information with the target link, so as to obtain the second media information after link replacement, where the difference between the second media information and the first media information is only that the processed links are different, that is, one of the second media information and the first media information includes the initial link, and the other includes the target link obtained after the processing of the initial link, and except that the field content of the processed link is different, the field identifiers and the field content included in the other fields are all kept unchanged.

S204, the second media information is released to a terminal, so that the terminal displays the second media information.

Specifically, after the first server 12a processes the obtained second media information, the second media information may be delivered to the user terminal 11b, so that the user terminal 11b displays the processed second media information through an interface thereof, so as to receive a media information access request generated by the terminal when the second media information is triggered, and further perform subsequent operations. It should be understood that the style of presentation of the second media information on the user terminal 11b depends on the layout of the media information placement template preset by the media information presentation position supplier on the terminal interface.

S205, receiving a media information access request generated by the terminal when the second media information is triggered.

The media information access request may be a request generated when the second media information is triggered by an operation, or may also be a request generated when the information content in the second media information is triggered, and the operation manner includes, but is not limited to, a click, a double click, a long press, and the like, which are triggered by a user through a finger, a mouse, or a sensing pen.

Specifically, before the first server 12a obtains the operation data of the user on the second media information, the media information access request sent by the user terminal 11b is received, and then the data obtaining step is executed according to the request. The user operation data acquisition mode according to the present embodiment will be described below.

S206, based on the media information access request, obtaining the user operation data of the second media information.

Specifically, after receiving the media information access request sent by the user terminal 11b, the first server 12a may respond to the request to obtain the operation data of the user on the second media information through the user terminal 11b as the user operation data, including but not limited to user click data and user exposure data. It should be understood that the user click data includes click pv (page view) data (page access amount) and click uv (uniform view) data (independent guest access number) which are specific to the second media information and/or information content in the second media information, and the like; the user exposure data includes exposure IP data (independent IP access number) which is specific to the second media information, the picture in the second media information, the video, and the like. The user operation data acquisition mode according to the present embodiment will be described below.

In one embodiment, the method specifically includes: redirecting the media information access request to a server corresponding to the initial link based on the media information access request, so that the server corresponding to the initial link feeds back a media information page of the second media information to the terminal;

acquiring operation data of a user on the second media information as the user operation data, wherein the operation data at least comprises one of the following data: exposure data, click data.

The redirection technique is HTTP redirection, also called URL redirection or URL forwarding, which is a technique to keep (original) links available when an actual resource, such as a single page, a form, or the entire Web application, is migrated under a new URL.

Specifically, the first server 12a processes the obtained target link, which is actually the link obtained after performing domain name encapsulation on the initial link, the original initial link is included in the target link, when the second media information including the target link is triggered at the user terminal 11b, the user terminal 11b will generate a media information access request for the target link, that is, the media information access request is first sent to the server pointed to by the first domain name address (reporting domain name information) in the target link, the server may be the first server 12a in this embodiment, because the first server 12a is a server that the third-party media information delivery platform sets to obtain the parameters related to the media information, but not exclusively, in other embodiments the server receiving the media information access request is a server other than the first server 12 a.

More specifically, after receiving the media information access request sent by the user terminal 11b, the first server 12a may forward the media information access request to a server pointed by the initial link in the target link, that is, the second server 12b owned by the media information delivery owner, based on the HTTP redirection technology, so that the second server 12b feeds back a media information page associated with the second media information to the user terminal 11b in response to the request. Therefore, the first server 12a and the second server 12b can both obtain the operation data of the user on the second media information.

It should be noted that, in this embodiment of the application, it is proposed that in different scenarios, the initial link may be at least one of a landing page jump link, a picture link, and a video link, and in practical applications, when the user terminal 11b is triggered to open a page corresponding to the landing page jump link, or when a media information picture/video is loaded, except that the second server 12b pointed to by the initial link acquires user operation data, a server pointed to by reported domain name information included in a target link in the second media information may also acquire the user operation data. It should be particularly noted that if the initial link is a picture link or a video link and exposure data needs to be obtained currently, the first server 12a still needs to obtain corresponding exposure data after receiving a media information access request generated by triggering second media information, because the terminal has a secondary interface in some application scenarios, the second media information delivered to the terminal is not directly exposed, but the exposure is loaded after the user triggers the terminal, and as for pictures or videos in the second media information, it is necessary to establish that the server side can successfully obtain the second media information on the basis that the second media information is triggered and a media information access request is generated no matter whether the data is clicked or the exposure data is exposed.

Compared with the prior art, in the embodiment of the application, the second media information can be obtained by obtaining the first media information to be launched and replacing the initial link in the first media information with the target link, the second media information is launched to the terminal for displaying, the media information access request sent by the terminal can be received when the second media information is triggered, and the user operation data corresponding to the second media information can be further obtained based on the media information access request. Different from the prior art, the media information processing method provided by the embodiment of the application can be used for a third-party media information delivery platform to more efficiently acquire user operation data related to media information, namely, independent data reporting by a media information delivery main or a media information display position supplier is not needed, so that a data acquisition process is saved, and influence on user operation experience is avoided due to the adoption of a redirection technology.

It should be understood that, although the steps in the flowchart of fig. 2 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least a portion of the steps in fig. 2 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least a portion of the other steps or stages.

In order to enable those skilled in the art to fully understand the media information processing method provided by the present application, embodiments of the present application further provide an application scenario, where the application scenario applies the media information processing method described above. Specifically, the application of the media information processing method in the application scenario can refer to fig. 4(a) and 4(b), and the media information processing flow can be known as follows by combining fig. 4(a) and 4 (b):

the present embodiment is mainly described with respect to the case where the media information is an advertisement, and the advertisement processing flow may refer to fig. 4 (a). The advertisement operation system in fig. 4(a) corresponds to the third-party media information delivery platform referred to above, the delivery management end background and background server correspond to the first server 12a referred to above, and the user-side device corresponds to the user terminal 11b referred to above, but it should be noted that, although the delivery management end background and background server are both the first server 12a in this embodiment, they may be different first servers 12a in other embodiments, and the specific application is not limited thereto.

As shown in fig. 4(b), when an advertiser wants to place an advertisement on an ad slot provided by an ad slot provider, it first needs to fill in various types of advertisement content according to an advertisement placement template provided by the ad slot provider (the advertisement placement template may refer to fig. 3), including an initial link for loading a picture or a video, or a landing page jump link that can be used to be triggered to jump to another page. After the advertiser completes the configuration and submission of the advertisement, the third-party advertisement delivery system serves as an internal line flow distribution platform set by the advertisement position provider, a delivery management end of the third-party advertisement delivery system can acquire the advertisement currently delivered by the advertiser and obtain an initial link in the advertisement, the initial link is replaced by a target link capable of pointing to the same system server, and then the advertisement after link replacement is delivered to the corresponding advertisement position.

Therefore, when a user wants to load the image content of the target link in the advertisement through the terminal or click and trigger the target link in the advertisement to enter another page, the terminal can detect the corresponding user operation to generate an advertisement access request and send the advertisement access request to the system server pointed by the target link, so that the system server can acquire the report data related to the advertisement, such as user operation data of user click/user exposure and the like, and report parameter information of an advertisement ID, an advertisement material ID and the like.

In addition, since the third-party advertisement delivery system adopts the HTTP redirection technology when receiving the advertisement access request, the third-party advertisement delivery system also forwards the request to the server to which the original link in the original advertisement points, that is, the second server 12b provided by the advertiser in the above embodiment, while receiving the advertisement access request, so that the server can feed back the advertisement page corresponding to the delivered advertisement to the terminal in time, and can also obtain the data related to the advertisement.

According to the media information processing method provided by the embodiment, since other terminals do not need to assist in reporting data, more accurate advertisement delivery feedback data can be obtained, the access cost is avoided, the advertisement configuration is accessed, and manpower and material resources can be saved.

Accordingly, fig. 5 is a schematic structural diagram of a media information processing apparatus 500 according to an embodiment of the present application, please refer to fig. 5, in which the media information processing apparatus 500 includes the following modules:

a link obtaining module 501, configured to obtain an initial link in first media information to be released;

a link processing module 502, configured to process the initial link based on the reported object information to obtain a target link; replacing the initial link in the first media information with the target link to obtain second media information;

an information delivery module 503, configured to deliver the second media information to a terminal, so that the terminal displays the second media information;

a request receiving module 504, configured to receive a media information access request generated by the terminal when the second media information is triggered;

a data obtaining module 505, configured to obtain the user operation data of the second media information based on the media information access request

In an embodiment, the link processing module 502 is further configured to obtain reporting parameter information, where the reporting parameter information includes at least one of: media information identification, field identification and release strategy identification; taking the reported parameter information as suffix information of preset reported domain name information, and splicing the reported domain name information and the reported parameter information to obtain reported object information; and processing the initial link based on the reported object information to obtain a target link.

In an embodiment, the link processing module 502 is further configured to use the initial link as suffix information of the report object information, and perform splicing processing on the report object information and the initial link to obtain the target link.

In an embodiment, the initial link includes at least one of a landing page skip link, a picture link, and a video link, and the link obtaining module 501 is further configured to obtain first media information to be delivered; determining field identifications corresponding to the contents of all fields in the first media information; acquiring a target field identifier in each field identifier, wherein the target field identifier is a field identifier matched with a preset effective field identifier; and determining the field content corresponding to the target field identification as the initial link.

In an embodiment, the link obtaining module 501 is further configured to obtain first media information to be delivered; determining field contents corresponding to field identifications in the first media information; and when the field contents comprise link information, determining an initial link in the first media information according to the domain name characters in the link information.

In an embodiment, the initial link is a landing page jump link, and the link obtaining module 501 is further configured to, when link information is included in each of the field contents, resolve a target domain name character in the link information, where the target domain name character at least includes one of: first-level domain name characters and last-level domain name characters; and if the target domain name character is different from a preset image domain name character, determining the link information as an initial link in the first media information.

In an embodiment, the initial link is a picture link or a video link, and the link obtaining module 501 is further configured to, when link information is included in each of the field contents, parse target domain name characters in the link information, where the target domain name characters include at least one of: first-level domain name characters and last-level domain name characters; and if the target domain name character is the same as the preset image domain name character, determining the link information as an initial link in the first media information.

In an embodiment, the data obtaining module 505 is further configured to redirect the media information access request to a server corresponding to the initial link based on the media information access request, so that the server corresponding to the initial link feeds back a media information page of the second media information to the terminal; acquiring operation data of a user on the second media information as the user operation data, wherein the operation data at least comprises one of the following data: exposure data, click data.

Correspondingly, the embodiment of the application also provides computer equipment, and the computer equipment comprises a server or a terminal and the like.

As shown in fig. 6, the computer device may include Radio Frequency (RF) circuitry 601, memory 602 including one or more computer-readable storage media, input unit 603, display unit 604, sensor 605, audio circuitry 606, Wireless Fidelity (WiFi) module 607, processor 608 including one or more processing cores, and power supply 609. Those skilled in the art will appreciate that the computer device configuration illustrated in FIG. 6 does not constitute a limitation of computer devices, and may include more or fewer components than those illustrated, or some components may be combined, or a different arrangement of components. Wherein:

the RF circuit 601 may be used for receiving and transmitting signals during a message transmission or communication process, and in particular, for receiving downlink messages from a base station and then processing the received downlink messages by one or more processors 608; in addition, data relating to uplink is transmitted to the base station. The memory 602 may be used to store software programs and modules, and the processor 608 executes various functional applications and data processing by operating the software programs and modules stored in the memory 602. The input unit 603 may be used to receive input numeric or character information and generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control.

The display unit 604 may be used to display information input by or provided to a user as well as various graphical user interfaces of the computer device, which may be made up of graphics, text, icons, video, and any combination thereof.

The computer device may also include at least one sensor 605, such as a light sensor, motion sensor, and other sensors. Audio circuitry 606 includes a speaker and a microphone may provide an audio interface between a user and a computer device.

WiFi belongs to short-distance wireless transmission technology, and the computer device can help the user send and receive e-mail, browse web pages, access streaming media, etc. through the WiFi module 607, which provides wireless broadband internet access for the user. Although fig. 6 shows the WiFi module 607, it is understood that it does not belong to the essential constitution of the computer device, and may be omitted entirely as needed within the scope not changing the essence of the application.

The processor 608 is a control center of the computer device, connects various parts of the entire mobile phone using various interfaces and lines, and performs various functions of the computer device and processes data by operating or executing software programs and/or modules stored in the memory 602 and calling data stored in the memory 602, thereby monitoring the mobile phone as a whole.

The computer device also includes a power supply 609 (e.g., a battery) for powering the various components, which may be logically coupled to the processor 608 via a power management system that provides management of charging, discharging, and power consumption.

Although not shown, the computer device may further include a camera, a bluetooth module, etc., which will not be described herein. Specifically, in this embodiment, the processor 608 in the computer device loads the executable file corresponding to the process of one or more application programs into the memory 602 according to the following instructions, and the processor 608 runs the application programs stored in the memory 602, so as to implement the following functions:

acquiring an initial link in first media information to be launched;

In one embodiment, the functions are implemented: acquiring reporting parameter information, wherein the reporting parameter information at least comprises one of the following: media information identification, field identification and release strategy identification; taking the reported parameter information as suffix information of preset reported domain name information, and splicing the reported domain name information and the reported parameter information to obtain reported object information; and processing the initial link based on the reported object information to obtain a target link.

In one embodiment, the functions are implemented: and taking the initial link as suffix information of the reported object information, and splicing the reported object information and the initial link to obtain the target link.

In one embodiment, the functions are implemented: acquiring first media information to be released; determining field identifications corresponding to the contents of all fields in the first media information; acquiring a target field identifier in each field identifier, wherein the target field identifier is a field identifier matched with a preset effective field identifier; and determining the field content corresponding to the target field identification as the initial link.

In one embodiment, the functions are implemented: acquiring first media information to be released; determining field contents corresponding to field identifications in the first media information; and when the field contents comprise link information, determining an initial link in the first media information according to the domain name characters in the link information.

In one embodiment, the functions are implemented: when the content of each field comprises link information, analyzing target domain name characters in the link information, wherein the target domain name characters at least comprise one of the following characters: first-level domain name characters and last-level domain name characters; and if the target domain name character is different from a preset image domain name character, determining the link information as an initial link in the first media information.

In one embodiment, the functions are implemented: when the content of each field comprises link information, analyzing target domain name characters in the link information, wherein the target domain name characters at least comprise one of the following characters: first-level domain name characters and last-level domain name characters; and if the target domain name character is the same as the preset image domain name character, determining the link information as an initial link in the first media information.

In one embodiment, the functions are implemented: redirecting the media information access request to a server corresponding to the initial link based on the media information access request, so that the server corresponding to the initial link feeds back a media information page of the second media information to the terminal; acquiring operation data of a user on the second media information as the user operation data, wherein the operation data at least comprises one of the following data: exposure data, click data.

In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and parts that are not described in detail in a certain embodiment may refer to the above detailed description, and are not described herein again.

It will be understood by those skilled in the art that all or part of the steps of the methods of the above embodiments may be performed by instructions or by associated hardware controlled by the instructions, which may be stored in a computer readable storage medium and loaded and executed by a processor.

To this end, an embodiment of the present application provides a computer-readable storage medium, in which a plurality of instructions are stored, and the instructions can be loaded by a processor to implement the following functions:

acquiring an initial link in first media information to be launched;

The above operations can be implemented in the foregoing embodiments, and are not described in detail herein.

Wherein the storage medium may include: read Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, and the like.

Since the instructions stored in the storage medium can execute the steps in any method provided in the embodiments of the present application, the beneficial effects that can be achieved by any method provided in the embodiments of the present application can be achieved, for details, see the foregoing embodiments, and are not described herein again.

The foregoing describes a media information processing method and apparatus, a computer device, and a computer readable storage medium provided in the embodiments of the present application in detail, and specific examples are applied herein to describe the principles and embodiments of the present application, and the description of the foregoing embodiments is only used to help understand the method and core ideas of the present application; meanwhile, for those skilled in the art, according to the idea of the present application, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present application.

Claims

1. A method for media information processing, the method comprising:

acquiring an initial link in first media information to be launched;

2. The media information processing method of claim 1, wherein the step of processing the initial link based on the reported object information to obtain the target link comprises:

acquiring reporting parameter information, wherein the reporting parameter information at least comprises one of the following: media information identification, field identification and release strategy identification;

3. The media information processing method of claim 2, wherein the step of processing the initial link based on the reported object information to obtain the target link comprises:

4. The media information processing method according to any one of claims 1 to 3, wherein the initial link includes at least one of a landing page skip link, a picture link, and a video link, and the step of acquiring the initial link in the first media information to be delivered includes:

acquiring first media information to be released;

5. The method as claimed in any one of claims 1 to 3, wherein the step of obtaining the initial link in the first media information to be delivered comprises:

acquiring first media information to be released;

6. The media information processing method according to claim 5, wherein the initial link is a landing page skip link, and the step of determining the initial link in the first media information according to a domain name character in the link information when link information is included in each of the field contents includes:

7. The media information processing method according to claim 5, wherein the initial link is a picture link or a video link, and the step of determining the initial link in the first media information according to a domain name character in the link information when link information is included in each of the field contents includes:

8. The method for processing media information according to claim 1, wherein the step of obtaining the user operation data of the second media information based on the media information access request includes:

redirecting the media information access request to a server corresponding to the initial link based on the media information access request, so that the server corresponding to the initial link feeds back a media information page of the second media information to the terminal;

9. A media information processing apparatus, characterized in that the apparatus comprises:

and the data acquisition module is used for acquiring the user operation data of the second media information based on the media information access request.

10. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor when executing the program implements the steps in the media information processing method according to any one of claims 1 to 8.