CN114187856A - Multimedia advertisement delivery system - Google Patents
Multimedia advertisement delivery system Download PDFInfo
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- CN114187856A CN114187856A CN202111391059.4A CN202111391059A CN114187856A CN 114187856 A CN114187856 A CN 114187856A CN 202111391059 A CN202111391059 A CN 202111391059A CN 114187856 A CN114187856 A CN 114187856A
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- 238000007405 data analysis Methods 0.000 claims abstract description 10
- 238000013461 design Methods 0.000 claims abstract description 10
- 238000007726 management method Methods 0.000 claims abstract description 8
- 230000000670 limiting effect Effects 0.000 claims description 68
- 229910000831 Steel Inorganic materials 0.000 claims description 3
- 239000010959 steel Substances 0.000 claims description 3
- 230000000694 effects Effects 0.000 description 18
- 230000009471 action Effects 0.000 description 16
- 238000009434 installation Methods 0.000 description 16
- 239000000428 dust Substances 0.000 description 8
- 230000002829 reductive effect Effects 0.000 description 8
- 238000005299 abrasion Methods 0.000 description 6
- 238000000034 method Methods 0.000 description 6
- 230000008569 process Effects 0.000 description 6
- 230000008859 change Effects 0.000 description 5
- 230000003628 erosive effect Effects 0.000 description 4
- 239000004744 fabric Substances 0.000 description 3
- 239000000463 material Substances 0.000 description 3
- 238000012545 processing Methods 0.000 description 3
- 230000002035 prolonged effect Effects 0.000 description 3
- 230000002411 adverse Effects 0.000 description 2
- 230000001174 ascending effect Effects 0.000 description 2
- 238000004140 cleaning Methods 0.000 description 2
- 230000007547 defect Effects 0.000 description 2
- 230000007774 longterm Effects 0.000 description 2
- 230000036961 partial effect Effects 0.000 description 2
- 230000009286 beneficial effect Effects 0.000 description 1
- 230000002146 bilateral effect Effects 0.000 description 1
- 238000006243 chemical reaction Methods 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000001737 promoting effect Effects 0.000 description 1
- 230000000630 rising effect Effects 0.000 description 1
- 238000007789 sealing Methods 0.000 description 1
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Classifications
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F15/00—Boards, hoardings, pillars, or like structures for notices, placards, posters, or the like
- G09F15/0075—Pillars
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- F—MECHANICAL ENGINEERING; LIGHTING; HEATING; WEAPONS; BLASTING
- F16—ENGINEERING ELEMENTS AND UNITS; GENERAL MEASURES FOR PRODUCING AND MAINTAINING EFFECTIVE FUNCTIONING OF MACHINES OR INSTALLATIONS; THERMAL INSULATION IN GENERAL
- F16M—FRAMES, CASINGS OR BEDS OF ENGINES, MACHINES OR APPARATUS, NOT SPECIFIC TO ENGINES, MACHINES OR APPARATUS PROVIDED FOR ELSEWHERE; STANDS; SUPPORTS
- F16M11/00—Stands or trestles as supports for apparatus or articles placed thereon ; Stands for scientific apparatus such as gravitational force meters
- F16M11/02—Heads
- F16M11/18—Heads with mechanism for moving the apparatus relatively to the stand
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F13/00—Illuminated signs; Luminous advertising
- G09F13/02—Signs, boards, or panels, illuminated by artificial light sources positioned in front of the insignia
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
- G09F27/008—Sun shades, shades, hoods or louvres on electronic displays to minimise the effect of direct sun light on the display
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- Engineering & Computer Science (AREA)
- Physics & Mathematics (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- General Engineering & Computer Science (AREA)
- Mechanical Engineering (AREA)
- Displays For Variable Information Using Movable Means (AREA)
Abstract
The invention belongs to the technical field of multimedia advertisements, and particularly relates to a multimedia advertisement delivery system which comprises a merchant management unit, an advertisement design unit, a data analysis unit and an advertisement delivery unit, wherein the merchant management unit is used for searching merchants through an internet platform and collecting and counting the requirements of the merchants and the characteristics of products; according to the invention, the lifting device is arranged at the top of the mounting plate and comprises the pulley, the first rope, the rotating roller, the rocker and the rotating motor, when the advertisement poster at a position with a larger height needs to be cleaned, maintained or replaced, the rotating motor is started, so that the advertisement board slides downwards along the mounting groove along with the moving first rope and is separated from the mounting groove to move to the bottom of the fixed column, and at the moment, a worker can also easily clean or replace the poster in the first groove on the advertisement board, the workload of the worker is saved, and the safety factor of the worker is improved.
Description
Technical Field
The invention belongs to the technical field of multimedia advertisements, and particularly relates to a multimedia advertisement delivery system.
Background
The advertisement, as the name implies, is an advertisement that informs the general public of the society of something. The meaning of advertisement is broadly and narrowly defined. Non-economic advertising refers to advertising that is not targeted for profit, such as government announcements, political parties, religions, education, culture, municipal administration, social group initiatives, statements, and the like. Economic advertising refers to advertising for profit purposes, typically commercial advertising, which is a means of disseminating information of goods or services to consumers or users through advertising media in a paid manner for the purpose of promoting the goods or providing the services. Commercial advertisements are such economic advertisements. In order to improve the effect of publicity, a large amount of and wide advertisements need to be put, the channels of advertisement putting are various, online advertisement putting can be realized by means of various online network platforms, more young users exist in the platforms, the platforms have certain economic consumption capacity, the acceptance capacity of putting novel and unique advertisements to advertisers is high, and if the platforms are products and services which are interested in the advertisements, the conversion rate can be improved; the offline advertising can be put through the modes of leaflets, advertising machines, roadside advertising boards and the like, wherein the posting of advertising posters on the roadside advertising boards can also play a good propaganda effect. Because the dust on the two sides of the road is large, and the poster is easily damaged in rainy and rainy days in summer, the advertisement poster content is dirty and damaged, the propaganda effect is influenced, and even the advertisement poster falls off to damage the passing vehicle; therefore, the staff needs to clean and maintain the advertisement posters posted on the billboards on both sides of the road at regular time and replace the old advertisement posters. However, in the process of treatment, the worker needs to ascend to the height close to the billboard by means of a crane, a ladder and other tools, and to perform maintenance, replacement and other treatment on the advertisement posters on the billboard, and such treatment mode is inconvenient to operate, has high risk and has higher requirements on the quality of the worker.
The prior art also discloses an outdoor billboard convenient for replacing an advertisement poster, which comprises a stand column, wherein a stand column cavity with a forward opening is arranged in the stand column, a lifting device used for providing lifting motion for installing the advertisement is arranged in the stand column cavity, the lifting device comprises a lifting belt, a poster storage device is arranged on the front side of the lifting belt, the poster storage device comprises a roller arranged on the front side of the lifting belt, a clamping device is arranged on the front side end face of the lifting belt, a transverse plate is fixedly connected onto the left side end face of the stand column, an advertisement board is fixedly connected onto the left side end face of the transverse plate, a limiting device used for clamping and fixing the edge sealing strip is arranged on the clamping device, and a unfolding device fixedly connected with the limiting device is arranged on the upper side end face of the stand column, the invention can realize automatic installation and disassembly of the advertisement, thereby realizing automatic advertisement replacement, reducing the manual operation intensity and improving the advertisement replacement efficiency; however, the above patent still has defects, and the motor, the cylinder and the electromagnet are additionally arranged in the motor, the cylinder and the electromagnet, so that the structure is complex and difficult to maintain; in outdoor environment, motor, cylinder and electro-magnet receive outside wind and rain's influence easily and appear damaging, influence the change to the advertisement poster on the bill-board for this technical scheme receives the restriction.
In view of the above, the present invention provides a multimedia advertisement delivery system to solve the above technical problems.
Disclosure of Invention
In order to make up the defects of the prior art and solve the problems that the existing multimedia advertisement putting system needs tools such as a crane or a ladder when an advertisement poster is stuck on a large-height billboard in the process of putting advertisements on line, and is inconvenient to operate and high in danger.
The technical scheme adopted by the invention for solving the technical problems is as follows: the invention relates to a multimedia advertisement delivery system, which comprises a merchant management unit, an advertisement design unit, a data analysis unit and an advertisement delivery unit, wherein the merchant management unit is used for searching merchants through an Internet platform and collecting and counting the requirements of the merchants and the characteristics of products;
the advertisement design unit is used for designing advertisement content and form according to the requirements of merchants;
the data analysis unit is used for collecting and analyzing the feelings and opinions of the users to the advertisements according to a network big data analysis means, feeding the feelings and opinions back to the advertisement design unit and synchronously adjusting;
the advertisement delivery unit is used for delivering advertisements to the market and comprises a network delivery module, a market delivery module and a road billboard delivery module, wherein the network delivery module is used for delivering the advertisements to each advertisement platform on the network in a data form; the market putting module is used for putting the advertisement information into advertisement machines distributed in the market and repeatedly showing the advertisement information in the form of pictures and videos; the road billboard delivery module is used for delivering advertisements to a billboard beside a road in a poster form, and comprises a fixed column, a fixed frame, a mounting plate, a billboard, an advertisement loudspeaker, a rain-proof shed, a lighting lamp and a lifting device, wherein the fixed column is fixedly connected with the ground on the roadside through the fixed frame, the mounting plate is fixedly connected to the top of the fixed column through a fixed hoop, the surface of the mounting plate is provided with a mounting groove, the billboard is embedded in the mounting groove, and the billboard is in sliding connection with the mounting groove; the advertising board is made of KT sheet materials, a first groove is formed in the surface of the advertising board, and the first groove is used for sticking advertising posters; the bottom of the advertisement board is fixedly connected with an advertisement horn, and the part of the surface of the advertisement board, which is close to the first groove, is uniformly and fixedly connected with a plurality of illuminating lamps; the top of the mounting plate is fixedly connected with a rain-proof shed, and a lifting device is arranged at the position, below the rain-proof shed, of the top of the mounting plate; the lifting device comprises a pulley, a first rope, a rotating roller, a rocker and a rotating motor, the pulley is fixedly connected to the top of the mounting plate, the first rope is fixedly connected to the top of the advertising plate, the first rope is an elastic steel wire rope, the end part of the first rope upwards penetrates through the side wall of the mounting groove and is in sliding connection with the side wall of the mounting groove, and the end part of the first rope bypasses the outer surface of the pulley and is wound on the outer surface of the rotating roller on the ground; the rotating roller is rotatably connected with the ground through a connecting rod, one end of the rotating roller is connected with a rotating motor fixedly connected to one side, and the other end of the rotating roller is fixedly connected with a rocker.
When the advertising vehicle works, in order to enhance the advertising effect on companies and products, besides a large number of relevant advertisements are put on the network platform and the advertising machines in the shopping malls, relevant advertising posters can be pasted on the advertising boards on the two sides of the road with higher traffic flow for advertising, so that the advertising effect is further improved; because the dust on the two sides of the road is large, and the poster is easily damaged in the weather of wind and rain in summer, the content of the advertisement poster is dirty and damaged, and the propaganda effect is influenced; therefore, advertisement posters at larger heights need to be cleaned and maintained, after the rotating speed of the rotating motor is adjusted, the rotating motor is started, so that the rotating motor drives the rotating roller to rotate, the first rope wound on the surface of the rotating roller is gradually released, and the advertisement board slides downwards along the mounting groove along with the moving first rope and is separated from the mounting groove to move to the bottom of the fixed column under the guiding action of the pulley; at the moment, the advertising board is close to workers on the ground, and the workers can easily clean or replace the poster in the first groove on the advertising board; after the treatment is finished, the rotating motor is controlled to rotate reversely, the first rope is pulled downwards and is wound on the outer surface of the rotating roller again, and the first rope pulls the advertising board to be embedded into the mounting groove in the mounting board again under the guiding action of the movable pulley; after the installation of the advertising board is finished, the rotating motor is turned off, and the first rope is wound and fixed on the rotating roller, so that the advertising board in the installation groove is fixed; after the installation work is finished, workers can detach the rotating motor and cover the rain-proof cloth on the rotating roller, so that the rotating roller and the first rope are prevented from being corroded by external rainwater; through the action of the lifting device, workers can directly drop the advertising board to a low position without lifting to a high position by means of tools such as a crane, a ladder and the like to process the advertising board, so that the workload of the workers is saved, and the safety factor of the workers is improved; the first rope does not need too high meshing precision in rotation on the rotating roller, the structural strength of the first rope is guaranteed, and the first rope can normally play a role in lifting the advertising board even if the outer surface of the first rope is rusted and stained with dust, so that the service life of the first rope is further prolonged; at night, the illuminating lamp works, so that the content on the advertisement poster can be clearly distinguished at night while illuminating the external vehicle, and the advertisement horn below the advertisement board can also read the advertisement words in a form of sound at regular time, thereby further attracting the attention of the vehicles to come and go and improving the propaganda effect; the illuminating lamp and the advertising horn are both arranged on the advertising board and can fall along with the advertisement, so that the illuminating lamp and the advertising horn can be conveniently maintained and replaced by workers, and the propaganda effect is further ensured; in addition, when rotating the motor and damaging, because the advertising panel is KT sheet material, the texture is light, and the staff can rotate the rocker through manual mode for the live-rollers rotates, thereby accomplishes the lift work to the advertising panel, has further ensured the adjustment of advertising panel under adverse circumstances and has handled.
Preferably, the middle part of the surface of the mounting groove is fixedly connected with a limiting block, the section of the limiting block is trapezoidal, a limiting groove is arranged on the surface of the advertising board close to the mounting groove, which corresponds to the limiting block, and the limiting block is embedded into the limiting groove and is in close contact with the limiting groove; the top of the limiting block extends downwards and penetrates through the side wall of the bottom of the limiting groove, the bottom of the limiting block is fixedly connected with a stop block, and the stop block is close to the ground.
When the advertisement poster cleaning machine works, when an advertisement poster needs to be cleaned or replaced, the rotating motor is started, the first rope pulls the advertisement board to fall down, the limiting groove on the advertisement board slides along the limiting block, the advertisement board moves along the stable motion track through the combination of the limiting block and the limiting groove, the advertisement board can be ensured to be smoothly and accurately embedded into the mounting groove again after being separated from the mounting groove, the part of the limiting block, which extends out of the mounting groove, is positioned on the fixed column, the bottom of the limiting block is provided with the stop block, the stable motion track of the advertisement board can be ensured to be still kept when the advertisement board leaves the mounting groove, and the advertisement board is prevented from falling to the bottom due to misoperation of workers, the advertisement board is prevented from not stopping in time when falling to the bottom, colliding with the ground and being damaged; and when the staff because carelessly do not in time change a rope, the rope of using for a long time can break off and lead to the advertising panel to drop, and the advertising panel falls and contacts with the dog along the stopper is vertical this moment, and the advertising panel falls at will after breaking away from the mounting groove, causes the threat to the safety of the vehicle that goes on the road.
Preferably, the end part of the first rope, which is close to the rotating roller, bypasses the rotating roller for a circle, then penetrates through the first hole in the fixed column to be fixedly connected with the bottom of the advertising board, and the surface of the limiting block is provided with a second groove; the part of the first rope, which is close to the bottom of the advertising board, is embedded into the second groove, and the first rope is in a tight state.
When the advertisement board is in work for a long time, because dust seeps out of a gap between the advertisement board and the mounting groove and the advertisement board is likely to slightly deform under the action of an external environment, the advertisement board is too tightly contacted with the mounting groove, so that the advertisement board is difficult to separate from the mounting groove, the bottom of the first rope is connected with the bottom of the advertisement board, when the rotating roller rotates to enable the advertisement board to fall, the first rope on the rotating roller has a tendency of moving upwards, so that the first rope is continuously separated from the rotating roller to move upwards, the first rope connected with the bottom of the advertisement board is stressed to pull the advertisement board to move downwards and is wound on the surface of the rotating roller, and at the moment, the advertisement board is subjected to downward tensile force and overcomes the friction force between the advertisement board and the mounting groove to move downwards, so that the smooth movement of the advertisement board is further ensured; and because the rope part of the first number that links to each other with the advertising panel removes in No. two grooves, guaranteed the gliding stability of rope No. one, further guarantee that the advertising panel receives tensile stability.
Preferably, the first rope comprises a main rope and a plurality of branch ropes, the main rope is wound on the rotating roller, and the branch ropes are fixedly connected with the end parts of the main rope through connecting blocks; every the branch rope all walks around the pulley and links firmly with the advertising panel top, and the branch rope that is located mounting panel both sides uses the mounting panel center pin as the benchmark symmetric distribution.
When the advertising board is in work, when the rotating motor is started to move the advertising board upwards, the first rope is pulled to move under the action of the rotating roller, the main ropes wound on the rotating roller pull the uniformly distributed ropes to move, and the uniformly distributed ropes transmit the pulling force to the advertising board, so that the pulling force applied to the advertising board is uniformly distributed, and the damage to the connecting part of the advertising board and the first rope, which is caused by the concentrated pulling force applied to the advertising board, is avoided; and because the branch rope is at mounting panel center pin bilateral symmetry distribution for pulling force symmetric distribution, the atress that the advertising panel received are balanced, further guarantee that the advertising panel can be along the vertical rising of stable motion orbit, reduce the wearing and tearing between spacing groove and the stopper.
Preferably, the fixed column is hollow to form a rainproof channel, and a second hole is formed in the position, close to the bottom, of the side wall of the rainproof channel; the end parts of the branch ropes close to the rotating rollers extend into the rainproof channel through the top of the rainproof channel and are connected with the main rope in the rainproof channel; the position that main rope is located rain-proof passageway inside stretches out from No. two holes, and No. two hole lateral wall and the position that main rope contacted are the arc.
The during operation, because the effect of weather enclosure, effectively reduced the weather erosion that branch rope and pulley that are close to mounting panel top position received, and the branch rope is close to the position of below and the position that the main rope is located the live-rollers top is located the inside rain-proof passageway of fixed column, receives the protection of rain-proof passageway lateral wall, has effectively avoided a rope to receive the erosion of external weather to increase the working life of a rope, reduced the change number of times of a rope, further reduced staff's intensity of labour and propaganda cost.
Preferably, the mounting plate is fixedly connected with the surface of the fixing column, a plurality of first pipes are fixedly connected with the positions corresponding to the pulleys, the bottoms of the first pipes are conical, and the first pipes are located below the pulleys; the branch rope rounds the pulley and then passes through the corresponding first pipe and enters the rainproof channel.
When the movable type rain-proof channel is in work, when the motor is rotated to start work and drive the branch ropes in the rain-proof channel to move upwards, the branch ropes leaving the rain-proof channel are separated by the first pipe, so that the branch ropes are guided to the lower part of the corresponding pulleys by the first pipe, the ascending branch rope parts can be ensured to be smoothly contacted with the pulleys, and the advertisement board is driven to move under the guiding action of the pulleys, so that the branch ropes are ensured to be smoothly contacted with the surfaces of the pulleys through the guiding action of the first pipe, the situation that the branch rope parts just leaving the rain-proof channel cannot be smoothly combined with the pulleys due to deviation of the branch ropes from the pulleys is avoided, the branch ropes are contacted with the top of the mounting board, the abrasion between the branch ropes and the mounting board is increased, the tension force on the advertisement board is unevenly distributed, and the abrasion between the limiting grooves and the limiting blocks is increased; the bottom of the first pipe is conical, so that the rope can enter the first pipe conveniently, and the abrasion between the bottom of the first pipe and the rope can be reduced; and when connecting main rope and branch rope, guarantee to divide the length of rope and can satisfy when the advertising panel descends to the lower extreme, the connecting block between main rope and the branch rope still is less than a pipe, avoids the connecting block to take place the card dead near a pipe department, leads to the advertising panel to be difficult to move down.
The invention has the following beneficial effects:
1. according to the multimedia advertisement putting system, the lifting device is arranged at the top of the mounting plate and comprises the pulley, the first rope, the rotating roller, the rocker and the rotating motor, when the advertisement poster at a position with a larger height needs to be cleaned, maintained or replaced, the rotating motor is started, so that the advertisement board slides downwards along the mounting groove along with the moving first rope and is separated from the mounting groove to move to the bottom of the fixed column, and at the moment, a worker can also easily clean or replace the poster in the first groove on the advertisement board, the workload of the worker is saved, and the safety factor of the worker is improved.
2. According to the multimedia advertisement delivery system, the limiting block is fixedly connected to the middle part of the surface of the mounting groove, the limiting groove is formed in the surface, close to the mounting groove, of the advertisement board, the position, corresponding to the limiting block, of the surface is provided with the limiting groove, the limiting groove in the advertisement board slides along the limiting block, the advertisement board moves along a stable motion track through the combination of the limiting block and the limiting groove, and the advertisement board can be smoothly and accurately embedded into the mounting groove again after being separated from the mounting groove.
Drawings
The invention will be further explained with reference to the drawings.
FIG. 1 is a perspective view of the present invention;
FIG. 2 is a perspective view of the present invention in another orientation;
FIG. 3 is a side view of the present invention;
FIG. 4 is an enlarged view of a portion of FIG. 1 at A;
FIG. 5 is a partial enlarged view at B in FIG. 3;
FIG. 6 is an enlarged view of a portion of FIG. 3 at C;
FIG. 7 is a cross-sectional view taken in the direction D-D of FIG. 3;
fig. 8 is a partial enlarged view at E in fig. 7;
in the figure: the rainproof device comprises a fixed column 1, a first hole 11, a rainproof channel 12, a second hole 121, a fixed frame 2, a mounting plate 3, a fixed hoop 31, a mounting groove 32, a limiting block 33, a stop 331, a second groove 332, a first pipe 34, an advertising board 4, a first groove 41, a limiting groove 42, an advertising horn 5, a rainproof shed 6, an illuminating lamp 7, a lifting device 8, a pulley 81, a first rope 82, a main rope 821, a branch rope 822, a connecting block 823, a rotating roller 83, a rocker 84 and a rotating motor 85.
Detailed Description
In order to make the technical means, the creation characteristics, the achievement purposes and the effects of the invention easy to understand, the invention is further described with the specific embodiments.
As shown in fig. 1 to 8, the multimedia advertisement delivery system according to the present invention includes a merchant management unit, an advertisement design unit, a data analysis unit and an advertisement delivery unit, wherein the merchant management unit is configured to search for merchants through an internet platform, and collect and count requirements of merchants and characteristics of products;
the advertisement design unit is used for designing advertisement content and form according to the requirements of merchants;
the data analysis unit is used for collecting and analyzing the feelings and opinions of the users to the advertisements according to a network big data analysis means, feeding the feelings and opinions back to the advertisement design unit and synchronously adjusting;
the advertisement delivery unit is used for delivering advertisements to the market and comprises a network delivery module, a market delivery module and a road billboard delivery module, wherein the network delivery module is used for delivering the advertisements to each advertisement platform on the network in a data form; the market putting module is used for putting the advertisement information into advertisement machines distributed in the market and repeatedly showing the advertisement information in the form of pictures and videos; the road billboard delivery module is used for delivering advertisements to a billboard beside a road in a poster form, and comprises a fixed column 1, a fixed frame 2, an installation plate 3, an advertisement plate 4, an advertisement horn 5, a rain-proof shed 6, a lighting lamp 7 and a lifting device 8, wherein the fixed column 1 is fixedly connected with the ground on the roadside through the fixed frame 2, the installation plate 3 is fixedly connected to the top of the fixed column 1 through a fixed hoop 31, an installation groove 32 is formed in the surface of the installation plate 3, the advertisement plate 4 is embedded in the installation groove 32, and the advertisement plate 4 is in sliding connection with the installation groove 32; the advertising board 4 is made of KT board, a first groove 41 is formed in the surface of the advertising board 4, and the first groove 41 is used for adhering an advertising poster; the bottom of the advertisement board 4 is fixedly connected with an advertisement horn 5, and the part of the surface of the advertisement board 4, which is close to the first groove 41, is uniformly and fixedly connected with a plurality of illuminating lamps 7; the top of the mounting plate 3 is fixedly connected with a rain-proof shed 6, and a lifting device 8 is arranged at the position, below the rain-proof shed 6, of the top of the mounting plate 3; the lifting device 8 comprises a pulley 81, a first rope 82, a rotating roller 83, a rocker 84 and a rotating motor 85, the pulley 81 is fixedly connected to the top of the mounting plate 3, the first rope 82 is fixedly connected to the top of the advertising plate 4, the first rope 82 is an elastic steel wire rope, the end part of the first rope 82 upwards penetrates through the side wall of the mounting groove 32 and is in sliding connection with the side wall of the mounting groove 32, and the end part of the first rope 82 bypasses the outer surface of the pulley 81 and is wound on the outer surface of the rotating roller 83 on the ground; the rotating roller 83 is rotatably connected with the ground through a connecting rod, one end of the rotating roller 83 is connected with a rotating motor 85 fixedly connected with one side, and the other end of the rotating roller is fixedly connected with a rocker 84.
When the advertising vehicle works, in order to enhance the advertising effect on companies and products, besides a large number of relevant advertisements are put on the network platform and the advertising machines in the shopping malls, relevant advertising posters can be pasted on the advertising boards on the two sides of the road with higher traffic flow for advertising, so that the advertising effect is further improved; because the dust on the two sides of the road is large, and the poster is easily damaged in the weather of wind and rain in summer, the content of the advertisement poster is dirty and damaged, and the propaganda effect is influenced; therefore, the advertisement posters at the positions with larger heights need to be cleaned and maintained, after the rotating speed of the rotating motor 85 is adjusted, the rotating motor 85 is started, so that the rotating motor 85 drives the rotating roller 83 to rotate, the first rope 82 wound on the surface of the rotating roller 83 is gradually released, and the advertisement board 4 slides downwards along the mounting groove 32 along with the moving first rope 82 and is separated from the mounting groove 32 to move to the bottom of the fixed column 1 under the guiding action of the pulley 81; at this time, the advertising board 4 is close to the workers on the ground, and the workers can easily clean or replace posters in the first groove 41 on the advertising board 4; after the processing is finished, the rotating motor 85 is controlled to rotate reversely, and the first rope 82 is pulled downwards to be wound on the outer surface of the rotating roller 83 again, and the first rope 82 is guided by the movable pulley 81, so that the advertising board 4 is pulled by the first rope 82 to be embedded into the mounting groove 32 in the mounting board 3 again; after the installation of the advertisement board 4 is finished, the rotating motor 85 is turned off, and the first rope 82 is wound and fixed on the rotating roller 83, so that the advertisement board 4 in the installation groove 32 is fixed; after the installation work is finished, workers can detach the rotating motor 85 and cover the rain-proof cloth on the rotating roller 83, so that the rotating roller 83 and the first rope 82 are prevented from being corroded by external rainwater; through the action of the lifting device 8, workers can directly drop the advertising board 4 to a low position without lifting to a high position by means of tools such as a crane, a ladder and the like to process the advertising board 4, so that the workload of the workers is saved, and the safety factor of the workers is improved; the first rope 82 does not need to be meshed with high precision in rotation on the rotating roller 83, the structural strength of the first rope 82 is guaranteed, and even if the outer surface of the first rope 82 is rusted and stained with dust, the first rope 82 can normally play a role in lifting the advertising board 4, so that the service life of the first rope 82 is further prolonged; at night, the illuminating lamp 7 works, so that the content on the advertisement poster can be clearly distinguished at night while illuminating the external vehicle, and the advertisement horn 5 below the advertisement board 4 can also read advertisement words in a sound mode at regular time, thereby further attracting the attention of the vehicles and improving the propaganda effect; the illuminating lamp 7 and the advertising horn 5 are both arranged on the advertising board 4 and can fall along with the advertisement, so that the illuminating lamp 7 and the advertising horn 5 can be maintained and replaced by workers conveniently, and the propaganda effect is further ensured; in addition, when rotating motor 85 and damaging, because advertising panel 4 is KT board material, the texture is light, and the staff can rotate rocker 84 through manual mode for live-rollers 83 rotates, thereby accomplishes the lifting work to advertising panel 4, has further ensured the adjustment of advertising panel 4 under adverse circumstances and has handled.
As a specific embodiment of the present invention, the middle part of the surface of the mounting groove 32 is fixedly connected with a limiting block 33, the cross section of the limiting block 33 is trapezoidal, a limiting groove 42 is arranged on the surface of the advertisement board 4 close to the mounting groove 32 and corresponding to the limiting block 33, and the limiting block 33 is embedded in the limiting groove 42 and is in close contact with the limiting groove 42; the top of the limiting block 33 extends downwards and penetrates through the side wall of the bottom of the limiting groove 42, the bottom of the limiting block 33 is fixedly connected with a stop block 331, and the stop block 331 is close to the ground.
When the advertisement poster cleaning machine works, when the advertisement poster needs to be cleaned or replaced, the rotating motor 85 is started, the first rope 82 pulls the advertisement board 4 to fall, at the moment, the limiting groove 42 on the advertisement board 4 slides along the limiting block 33, the advertisement board 4 moves along a stable motion track by the combination of the limiting block 33 and the limiting groove 42, so that the advertisement board 4 can be smoothly and accurately embedded into the mounting groove 32 again after being separated from the mounting groove 32, the part of the limiting block 33 extending out of the mounting groove 32 is positioned on the fixing column 1, and the bottom of the limited block 33 is provided with a stop 331, which can ensure that the advertisement board 4 still keeps a stable motion track when leaving the mounting groove 32, when the advertising board 4 falls to the bottom, the advertising board is blocked by the stop block 331, so that the phenomenon that the advertising board 4 falls to the bottom and collides with the ground due to misoperation of workers, and the advertising board 4 is damaged is avoided; and when the staff is careless not in time change rope 82 for one number, rope 82 of long-term use can break off and lead to advertising panel 4 to drop because of carelessness, and advertising panel 4 falls vertically and contacts with dog 331 along stopper 33 this moment, and the safety of the vehicle of going on the road is threatened to the arbitrary whereabouts of advertising panel 4 after breaking away from mounting groove 32.
As a specific embodiment of the invention, the end of the first rope 82 close to the rotating roller 83 rounds the rotating roller 83 for one turn and then passes through the first hole 11 on the fixed column 1 to be fixedly connected with the bottom of the advertisement board 4, and the surface of the limiting block 33 is provided with a second groove 332; the part of the first rope 82 close to the bottom of the advertising board 4 is embedded into the second groove 332, and the first rope 82 is in a tight state.
When the advertisement board 4 is in work, after long-term work, because dust seeps out of a gap between the advertisement board 4 and the mounting groove 32 and the advertisement board 4 is likely to slightly deform under the action of an external environment, the advertisement board 4 is too tightly contacted with the mounting groove 32, so that the advertisement board 4 is difficult to separate from the mounting groove 32, the bottom of the first rope 82 is connected with the bottom of the advertisement board 4, when the rotating roller 83 rotates to enable the advertisement board 4 to fall, the first rope 82 on the rotating roller 83 has a tendency of moving upwards and is continuously separated from the rotating roller 83 to move upwards, part of the first rope 82 connected with the bottom of the advertisement board 4 is stressed to pull the advertisement board 4 to move downwards and is wound on the surface of the rotating roller 83, and at the moment, the advertisement board 4 is pulled downwards and overcomes the friction force between the advertisement board 4 and the mounting groove 32 to move downwards, so that the smooth movement of the advertisement board 4 is further ensured; and because the part of the first rope 82 connected with the advertising board 4 moves in the second groove 332, the sliding stability of the first rope 82 is ensured, and the stability of the advertising board 4 under the tension is further ensured.
As a specific embodiment of the present invention, the first rope 82 includes a main rope 821 and a branch rope 822, the main rope 821 is wound around the rotating roller 83, and a plurality of branch ropes 822 are fixedly connected to ends of the main rope 821 through a connection block 823; each rope 822 all walks around pulley 81 and links firmly with the advertising panel 4 top, and the rope 822 that is located mounting panel 3 both sides uses mounting panel 3 center pin as the benchmark symmetric distribution.
When the advertising board 4 moves upwards by starting the rotating motor 85, when the first rope 82 is pulled to move under the action of the rotating roller 83, the main ropes 821 wound on the rotating roller 83 pull the uniformly distributed branch ropes 822 to move, and the uniformly distributed branch ropes 822 transmit the pulling force to the advertising board 4, so that the pulling force applied to the advertising board 4 is uniformly distributed, and the damage of the connection part of the advertising board 4 and the first rope 82 caused by the concentrated pulling force applied to the advertising board 4 is avoided; and because the branch rope 822 is at the symmetrical distribution of mounting panel 3 center pin both sides for pulling force symmetrical distribution, the atress that advertising panel 4 received are balanced, further guarantee that advertising panel 4 can be along the vertical rise of stable motion orbit, reduce the wearing and tearing between spacing groove 42 and the stopper 33.
As a specific embodiment of the invention, the inside of the fixing column 1 is hollow to form a rain-proof channel 12, and a second hole 121 is arranged at a position of the side wall of the rain-proof channel 12 close to the bottom; the end parts of the branch ropes 822 close to the rotating rollers 83 extend into the rainproof channel 12 through the top of the rainproof channel 12 and are connected with the main ropes 821 inside the rainproof channel 12; the main rope 821 is located in the rain-proof channel 12 and extends out of the second hole 121, and the contact part of the side wall of the second hole 121 and the main rope 821 is arc-shaped.
During operation, because the effect of weather enclosure 6, effectively reduced the weather erosion that branch rope 822 and pulley 81 that are close to 3 top parts of mounting panel received, and branch rope 822 is close to the position of below and main rope 821 and is located the rain-proof passageway 12 of fixed column 1 inside with the position of main rope 821 above the live-rollers 83, receive the protection of rain-proof passageway 12 lateral wall, effectively avoided a rope 82 to receive the erosion of external weather, thereby increased the working life of a rope 82, the change number of times of a rope 82 has been reduced, staff's intensity of labour and propaganda cost have further been reduced.
As a specific embodiment of the invention, a plurality of first pipes 34 are fixedly connected to the positions, corresponding to the pulleys 81, of the surface, fixedly connected with the fixed columns 1, of the mounting plate 3, the bottoms of the first pipes 34 are conical, and the first pipes 34 are all located below the pulleys 81; the branch 822 passes through the inside of the corresponding first pipe 34 after passing around the pulley 81 and enters the inside of the rain protection channel 12.
When the rainproof channel is in operation, when the rotating motor 85 starts to work and drives the branch rope 822 in the rainproof channel 12 to move upwards, the branch rope 822 leaving the rainproof channel 12 is separated by the first pipe 34, so that the branch rope 822 is guided to the lower part of the corresponding pulley 81 by the first pipe 34, the ascending branch rope 822 can be ensured to be smoothly contacted with the pulley 81, and the advertising board 4 is driven to move under the guiding action of the pulley 81, therefore, the branch rope 822 is ensured to be smoothly contacted with the surface of the pulley 81 through the guiding action of the first pipe 34, the situation that the branch rope 822 just leaving the rainproof channel 12 cannot be smoothly combined with the pulley 81 due to deviating from the pulley 81 is avoided, the branch rope 822 is contacted with the top of the mounting board 3, the abrasion between the branch rope 822 and the mounting board 3 is increased, the tension on the advertising board 4 is unevenly distributed, and the abrasion between the limiting groove 42 and the limiting block 33 is increased; the bottom of the first tube 34 is conical, so that the rope 822 can enter the first tube 34, and the abrasion between the bottom of the first tube 34 and the rope 822 is reduced; and when connecting main rope 821 and branch rope 822, guarantee that the length of branch rope 822 can satisfy when advertising panel 4 descends to the lowest, the connecting block 823 between main rope 821 and branch rope 822 still is less than No. one pipe 34, avoids connecting block 823 to take place the card dead in being close to No. one pipe 34, leads to advertising panel 4 to be difficult to move down.
The specific working process is as follows:
when the advertisement posters at the larger height need to be cleaned and maintained, the rotating motor 85 is started, so that the rotating motor 85 drives the rotating roller 83 to rotate, the first rope 82 wound on the surface of the rotating roller 83 is gradually released, and the advertisement board 4 slides downwards along the mounting groove 32 along with the moving first rope 82 and moves to the bottom of the fixed column 1 by being separated from the mounting groove 32 under the guiding action of the pulley 81; at this time, the advertising board 4 is close to the workers on the ground, and the workers can easily clean or replace posters in the first groove 41 on the advertising board 4; after the processing is finished, the rotating motor 85 is controlled to rotate reversely, and the first rope 82 is pulled downwards to be wound on the outer surface of the rotating roller 83 again, and the first rope 82 is guided by the movable pulley 81, so that the advertising board 4 is pulled by the first rope 82 to be embedded into the mounting groove 32 in the mounting board 3 again; after the installation of the advertisement board 4 is finished, the rotating motor 85 is turned off, and the first rope 82 is wound and fixed on the rotating roller 83, so that the advertisement board 4 in the installation groove 32 is fixed; after the installation work is finished, workers can detach the rotating motor 85 and cover the rain-proof cloth on the rotating roller 83, so that the rotating roller 83 and the first rope 82 are prevented from being corroded by external rainwater; through the action of the lifting device 8, workers can directly drop the advertising board 4 to a low position without lifting to a high position by means of tools such as a crane, a ladder and the like to process the advertising board 4, so that the workload of the workers is saved, and the safety factor of the workers is improved; the first rope 82 does not need to be meshed with high precision in rotation on the rotating roller 83, the structural strength of the first rope 82 is guaranteed, and even if the outer surface of the first rope 82 is rusted and stained with dust, the first rope 82 can normally play a role in lifting the advertising board 4, so that the service life of the first rope 82 is further prolonged; at night, the illuminating lamp 7 works, so that the content on the advertisement poster can be clearly distinguished at night while illuminating the external vehicle, and the advertisement horn 5 below the advertisement board 4 can also read advertisement words in a sound mode at regular time, thereby further attracting the attention of the vehicles and improving the propaganda effect; the illuminating lamp 7 and the advertising horn 5 are both arranged on the advertising board 4 and can fall along with the advertisement, so that the illuminating lamp 7 and the advertising horn 5 can be maintained and replaced by workers conveniently, and the propaganda effect is further ensured; in addition, when the rotating motor 85 is damaged, because the advertising board 4 is made of KT board, the texture is light, and the worker can rotate the rocker 84 in a manual mode to rotate the rotating roller 83, so that the lifting work of the advertising board 4 is completed, and the adjustment processing of the advertising board 4 under severe conditions is further ensured; when the first rope 82 pulls the advertising board 4 to fall, the limiting groove 42 on the advertising board 4 slides along the limiting block 33, and the advertising board 4 moves along a stable motion track through the combination between the limiting block 33 and the limiting groove 42, so that the advertising board 4 can be ensured to be smoothly and accurately embedded into the mounting groove 32 again after being separated from the mounting groove 32, the part of the limiting block 33 extending out of the mounting groove 32 is positioned on the fixed column 1, the stop block 331 is arranged at the bottom of the limiting block 33, the advertising board 4 can be ensured to still keep the stable motion track when being separated from the mounting groove 32, and the advertising board 4 is prevented from falling to the bottom due to misoperation of workers, not stopping in time, colliding with the ground and damaging the advertising board 4; when the worker carelessly does not replace the first rope 82 in time, the first rope 82 used for a long time may break to cause the advertisement board 4 to fall off, and at the moment, the advertisement board 4 vertically falls down along the limiting block 33 and contacts with the stop block 331, so that the situation that the advertisement board 4 falls down randomly after being separated from the mounting groove 32 and threatens the safety of vehicles running on the road surface is avoided; when the rotating roller 83 rotates to enable the advertising board 4 to fall, the first rope 82 on the rotating roller 83 has a tendency of moving upwards and is continuously separated from the rotating roller 83 to move upwards, the first rope 82 connected to the bottom of the advertising board 4 is stressed to pull the advertising board 4 to move downwards and is wound on the surface of the rotating roller 83, and at the moment, the advertising board 4 is pulled downwards by a downward pulling force and overcomes the friction force between the advertising board 4 and the mounting groove 32 to move downwards, so that the smooth movement of the advertising board 4 is further ensured; moreover, because the part of the first rope 82 connected with the advertising board 4 moves in the second groove 332, the sliding stability of the first rope 82 is ensured, and the stability of the advertising board 4 under the tension is further ensured; when the first rope 82 is pulled to move under the action of the rotating roller 83, the main ropes 821 wound on the rotating roller 83 pull the uniformly distributed branch ropes 822 to move, and the uniformly distributed branch ropes 822 transmit the pulling force to the advertising board 4, so that the pulling force applied to the advertising board 4 is uniformly distributed, and the damage of the connection part of the advertising board 4 and the first rope 82 caused by the concentrated pulling force applied to the advertising board 4 is avoided; and because the branch rope 822 is at the symmetrical distribution of mounting panel 3 center pin both sides for pulling force symmetrical distribution, the atress that advertising panel 4 received are balanced, further guarantee that advertising panel 4 can be along the vertical rise of stable motion orbit, reduce the wearing and tearing between spacing groove 42 and the stopper 33.
The front, the back, the left, the right, the upper and the lower are all based on figure 1 in the attached drawings of the specification, according to the standard of the observation angle of a person, the side of the device facing an observer is defined as the front, the left side of the observer is defined as the left, and the like.
In the description of the present invention, it is to be understood that the terms "center", "longitudinal", "lateral", "front", "rear", "left", "right", "vertical", "horizontal", "top", "bottom", "inner", "outer", etc., indicate orientations or positional relationships based on those shown in the drawings, and are used merely for convenience in describing the present invention and for simplifying the description, but do not indicate or imply that the device or element being referred to must have a particular orientation, be constructed and operated in a particular orientation, and thus, should not be construed as limiting the scope of the present invention.
The foregoing illustrates and describes the principles, general features, and advantages of the present invention. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (6)
1. A multimedia advertisement delivery system, characterized by: the system comprises a merchant management unit, an advertisement design unit, a data analysis unit and an advertisement putting unit, wherein the merchant management unit is used for searching merchants through an internet platform and collecting and counting the requirements of the merchants and the characteristics of products;
the advertisement design unit is used for designing advertisement content and form according to the requirements of merchants;
the data analysis unit is used for collecting and analyzing the feelings and opinions of the users to the advertisements according to a network big data analysis means, feeding the feelings and opinions back to the advertisement design unit and synchronously adjusting;
the advertisement delivery unit is used for delivering advertisements to the market and comprises a network delivery module, a market delivery module and a road billboard delivery module, wherein the network delivery module is used for delivering the advertisements to each advertisement platform on the network in a data form; the market putting module is used for putting the advertisement information into advertisement machines distributed in the market and repeatedly showing the advertisement information in the form of pictures and videos; the road billboard delivery module is used for delivering advertisements to a billboard beside a road in a poster form, and comprises a fixed column (1), a fixed frame (2), a mounting plate (3), a billboard (4), an advertisement horn (5), a weather enclosure (6), a lighting lamp (7) and a lifting device (8), wherein the fixed column (1) is fixedly connected with the ground on the roadside through the fixed frame (2), the mounting plate (3) is fixedly connected to the top of the fixed column (1) through a fixed hoop (31), a mounting groove (32) is formed in the surface of the mounting plate (3), the billboard (4) is embedded in the mounting groove (32), and the billboard (4) is in sliding connection with the mounting groove (32); the advertising board (4) is made of KT board, a first groove (41) is formed in the surface of the advertising board (4), and the first groove (41) is used for adhering advertising posters; the bottom of the advertisement board (4) is provided with an advertisement horn (5), and the surface of the advertisement board (4) close to the first groove (41) is uniformly and fixedly connected with a plurality of illuminating lamps (7); a rainproof shed (6) is fixed at the top of the mounting plate (3), and a lifting device (8) is arranged at the position, below the rainproof shed (6), of the top of the mounting plate (3); the lifting device (8) comprises a pulley (81), a first rope (82), a rotating roller (83), a rocker (84) and a rotating motor (85), the pulley (81) is fixedly connected to the top of the mounting plate (3), the first rope (82) is fixedly connected to the top of the advertising plate (4), the first rope (82) is an elastic steel wire rope, the end part of the first rope (82) upwards penetrates through the side wall of the mounting groove (32) and is in sliding connection with the side wall of the mounting groove (32), and the end part of the first rope (82) bypasses the outer surface of the pulley (81) and is wound on the outer surface of the rotating roller (83) on the ground; the rotating roller (83) is rotatably connected with the ground through a connecting rod, one end of the rotating roller (83) is connected with a rotating motor (85) fixedly connected with one side, and the other end of the rotating roller is fixedly connected with a rocker (84).
2. A multimedia advertising system according to claim 1, wherein: the middle part of the surface of the mounting groove (32) is fixedly connected with a limiting block (33), the section of the limiting block (33) is trapezoidal, a limiting groove (42) is arranged on the surface, close to the mounting groove (32), of the advertising board (4) and corresponding to the limiting block (33), and the limiting block (33) is embedded into the limiting groove (42) and is in close contact with the limiting groove (42); the top of the limiting block (33) extends downwards and penetrates through the side wall of the bottom of the limiting groove (42), a stop block (331) is arranged at the bottom of the limiting block (33), and the stop block (331) is close to the ground.
3. A multimedia advertising system according to claim 2, wherein: the end part of the first rope (82) close to the rotating roller (83) rounds the rotating roller (83) and then penetrates through a first hole (11) on the fixed column (1) to be fixedly connected with the bottom of the advertising board (4), and a second groove (332) is formed in the surface of the limiting block (33); the part of the first rope (82) close to the bottom of the advertising board (4) is embedded into the second groove (332), and the first rope (82) is in a tight state.
4. A multimedia advertising system according to claim 3, wherein: the first rope (82) comprises a main rope (821) and a plurality of branch ropes (822) which are wound on the rotating roller (83), and the end parts of the main ropes (821) are fixedly connected through a connecting block (823); every branch rope (822) all walks around pulley (81) and links firmly with advertising panel (4) top, and is located branch rope (822) of mounting panel (3) both sides and uses mounting panel (3) center pin as benchmark symmetric distribution.
5. The multimedia advertising system according to claim 4, wherein: the inner part of the fixed column (1) is hollow to form a rainproof channel (12), a second hole (121) is formed in the position, close to the bottom, of the side wall of the rainproof channel (12), and the end part, close to the rotating roller (83), of the branch rope (822) extends into the rainproof channel (12) through the top of the rainproof channel and is connected with the main rope (821) in the rainproof channel (12); the position of the main rope (821) in the rainproof channel (12) extends out of the second hole (121), and the contact part of the side wall of the second hole (121) and the main rope (821) is arc-shaped.
6. The multimedia advertising system according to claim 5, wherein: the mounting plate (3) is fixedly connected with a position, corresponding to the pulley (81), on the surface of the fixing column (1), and is fixedly connected with a plurality of first pipes (34), the bottoms of the first pipes (34) are conical, and the first pipes (34) are all positioned below the pulley (81); the branch rope (822) passes through the corresponding first pipe (34) after passing around the pulley (81) and enters the interior of the rainproof channel (12).
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111391059.4A CN114187856A (en) | 2021-11-23 | 2021-11-23 | Multimedia advertisement delivery system |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111391059.4A CN114187856A (en) | 2021-11-23 | 2021-11-23 | Multimedia advertisement delivery system |
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| CN114187856A true CN114187856A (en) | 2022-03-15 |
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| CN202111391059.4A Pending CN114187856A (en) | 2021-11-23 | 2021-11-23 | Multimedia advertisement delivery system |
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