CN114169937A - Poster generation method and device, computer equipment and computer readable storage medium - Google Patents
Poster generation method and device, computer equipment and computer readable storage medium Download PDFInfo
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Abstract
The application discloses a poster generation method, a poster generation device, computer equipment and a computer readable storage medium, which relate to the technical field of Internet. The method comprises the following steps: obtaining a target poster type and a target poster content, and inquiring a target poster template corresponding to the target poster type in a template database; extracting historical service data corresponding to the target poster type from a service database, reading specified historical service data with user access amount higher than a preset access amount threshold value, and identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel; replacing the publishing authority in the target poster template by using a specified time point and a specified propagation channel to obtain an updated target poster template; and filling the target poster content into the updated target poster template to obtain the propaganda poster and publishing the propaganda poster.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a poster generation method, apparatus, computer device, and computer-readable storage medium.
Background
With the continuous progress of internet technology and the continuous development of insurance business, the promotion business of related insurance products is gradually developed into an online and offline combined promotion mode from complete offline promotion, and in the aspect of online promotion, insurance agents of an insurance business platform can generate corresponding posters for products by adopting a poster making tool and publish the posters based on social media to attract customers to purchase the posters in the future.
In the related technology, a product agent enters a poster selection center to modify a poster template by self, for example, a propaganda file of a modified product or a two-dimensional code of the modified product is connected, a poster picture for product propaganda can be generated by clicking a generation key after modification is finished, and finally, the poster picture is directly forwarded to a specified social channel by one key to promote the product.
In carrying out the present application, the applicant has found that the related art has at least the following problems:
the product agent self-modifies related content on the basis of the poster template, and can generate the condition that information modification is wrong or forgets to modify partial content, so that the time for generating the propaganda poster is long, the business data generated by the propaganda poster is difficult to accurately track, and the popularization accuracy and the popularization efficiency of the propaganda poster are low.
Disclosure of Invention
In view of this, the present application provides a poster generation method, a device, a computer device, and a computer-readable storage medium, and mainly aims to solve the problems that the generation of a poster is long, and it is difficult to accurately track business data generated by the poster, which results in low promotion accuracy and promotion efficiency of the poster.
According to a first aspect of the present application, there is provided a poster generation method, the method comprising:
obtaining a target poster type and a target poster content, and inquiring a target poster template corresponding to the target poster type in a template database;
extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold value, reading appointed historical service data with the user access quantity higher than the preset access quantity threshold value, and identifying a time point and a propagation channel corresponding to the appointed historical service data as an appointed time point and an appointed propagation channel respectively;
replacing the publishing authority in the target poster template by adopting the appointed time point and the appointed propagation channel to obtain an updated target poster template;
and filling the target poster content into the updated target poster template to obtain a propaganda poster and publishing the propaganda poster.
Optionally, before obtaining the target poster type and the target poster content and querying a template database for a target poster template corresponding to the target poster type, the method further includes:
acquiring an initial poster template and a poster type uploaded by a platform, and identifying the initial poster template to obtain a type number stored in the initial poster template;
inquiring a specified poster type with the same type number in the poster types, using the specified poster type as a type tag, and carrying out type marking on the initial poster template;
storing the marked initial poster template into the template database.
Optionally, the querying, in a template database, a target poster template corresponding to the target poster type includes:
querying a type tag of an initial poster template in the template database based on a natural language processing technology;
and extracting an initial poster template with the tag content of the type being the same as the target poster type from the template database to serve as the target poster template.
Optionally, before extracting historical service data corresponding to the target poster type in a service database, comparing a user access amount stored in the historical service data with a preset access amount threshold, reading specified historical service data of which the user access amount is higher than the preset access amount threshold, and identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel, the method further includes:
calling an access database corresponding to an access link in the propaganda poster to acquire access data in the access database, wherein the access data is behavior information generated after a client terminal enters an access interface corresponding to the access link;
reading a data source tag of the access data, and taking the access data of which the data source tag indicates that the data is derived from the access link as target access data;
inquiring a poster template corresponding to the propaganda poster to obtain service data authority, and extracting data content with the same data type as that indicated by the service data authority from the target access data as the service data according to the service data authority;
adding a type tag with the content being the target poster type to the business data, and storing the marked business data into the business database.
Optionally, the step of filling the target poster content into the updated target poster template to obtain a poster for promotion includes:
reading the content authority in the target poster template to obtain the content type indicated to be prohibited to be displayed in the content authority, and deleting the data information which is the same as the content type in the target poster content;
and correspondingly filling the deleted residual target poster content to a preset position in the target poster template to obtain the propaganda poster, and publishing the propaganda poster according to the publishing authority.
Optionally, after the target poster template is filled with the target poster content and the target poster template is updated to obtain a poster for promotion, the method further includes:
inquiring the target poster template of the propaganda poster and determining a preset updating period;
and continuously detecting the use duration of the updated target poster template, when the use duration meets the preset update period, re-extracting historical service data corresponding to the target poster type from a service database, and acquiring a specified time point and a specified propagation channel, wherein the user access amount is higher than a preset access amount threshold value, so as to replace the publishing authority in the target poster template, thereby obtaining the updated target poster template.
Optionally, characterized in that the method further comprises:
inquiring the target poster template of the propaganda poster, determining a preset display period, counting a current time point, determining historical time for sending the business data to a large display screen for display at the last time, and when the time interval between the current time point and the historical time point is equal to the preset updating time, reacquiring the business data and sending the business data to the large display screen for display; and/or the presence of a gas in the gas,
identifying the service data uploaded by a client terminal, comparing the service data with a preset condition to obtain a comparison result, if the comparison result indicates that the service data does not meet the preset condition, adding a label of a potential client to the client terminal, and if the comparison result indicates that the service data meets the preset condition, adding a label of a high-quality client to the client terminal.
According to a second aspect of the present application, there is provided a poster generating apparatus comprising:
the acquisition module is used for acquiring the target poster type and the target poster content and inquiring a target poster template corresponding to the target poster type in a template database;
the extraction module is used for extracting historical business data corresponding to the target poster type from a business database, comparing user access quantity stored in the historical business data with a preset access quantity threshold, reading specified historical business data with the user access quantity higher than the preset access quantity threshold, and identifying a time point and a propagation channel corresponding to the specified historical business data as a specified time point and a specified propagation channel respectively;
the replacing module is used for replacing the publishing authority in the target poster template by adopting the appointed time point and the appointed propagation channel to obtain an updated target poster template;
and the filling module is used for filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster.
Optionally, the apparatus further comprises:
the identification module is used for acquiring an initial poster template and a poster type uploaded by a platform, identifying the initial poster template and obtaining a type number stored in the initial poster template;
the marking module is used for inquiring a specified poster type with the same type number in the poster types, using the specified poster type as a type tag and carrying out type marking on the initial poster template;
a first storage module for storing the marked initial poster template into the template database.
Optionally, the obtaining module is configured to query, based on a natural language processing technique, a type tag of an initial poster template in the template database; and extracting an initial poster template with the tag content of the type being the same as the target poster type from the template database to serve as the target poster template.
Optionally, the apparatus further comprises:
the calling module is used for calling an access database corresponding to the access link in the propaganda poster to acquire access data in the access database, wherein the access data is behavior information generated after the client terminal enters an access interface corresponding to the access link;
the reading module is used for reading a data source tag of the access data and taking the access data of which the data source tag indicates that the data is derived from the access link as target access data;
the query module is used for querying a poster template corresponding to the propaganda poster to obtain service data authority, and extracting data content with the same data type as that indicated by the service data authority from the target access data as the service data according to the service data authority;
and the second storage module is used for adding a type tag with the content being the target poster type to the business data and storing the marked business data into the business database.
Optionally, the populating module is configured to read a content right in the target poster template, obtain a content category indicated in the content right to be prohibited from being displayed, and delete data information in the target poster content, where the data information is the same as the content category; and correspondingly filling the deleted residual target poster content to a preset position in the target poster template to obtain the propaganda poster, and publishing the propaganda poster according to the publishing authority.
Optionally, the apparatus further comprises:
the determining module is used for inquiring the target poster template of the propaganda poster and determining a preset updating period;
and the detection module is used for continuously detecting the use time length of the updated target poster template, when the use time length meets the preset update period, extracting historical service data corresponding to the type of the target poster again from a service database, and acquiring a specified time point and a specified propagation channel at which the user access amount is higher than a preset access amount threshold value to replace the publishing authority in the target poster template to obtain the updated target poster template.
Optionally, the apparatus further comprises:
the statistical module is used for inquiring the target poster template of the propaganda poster, determining a preset display period, counting a current time point, determining historical time for sending the business data to a large display screen for display at the last time, and when the time interval between the current time point and the historical time point is equal to the preset updating time, reacquiring the business data and sending the business data to the large display screen for display; and/or the presence of a gas in the gas,
the comparison module is used for identifying the service data uploaded by the client terminal, comparing the service data with a preset condition to obtain a comparison result, if the comparison result indicates that the service data does not meet the preset condition, adding a label of a potential client to the client terminal, and if the comparison result indicates that the service data meets the preset condition, adding a label of a high-quality client to the client terminal.
According to a third aspect of the present application, there is provided a computer device comprising a memory storing a computer program and a processor implementing the steps of the method of any of the first aspects when the computer program is executed.
According to a fourth aspect of the present application, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, performs the steps of the method of any of the first aspects described above.
By means of the technical scheme, the poster generation method, the poster generation device, the computer equipment and the computer readable storage medium, the system can obtain the target poster type and the target poster content, and a target poster template corresponding to the target poster type is inquired in the template database according to the target poster type. Next, extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold, reading specified historical service data with the user access quantity higher than the preset access quantity threshold, identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel respectively, and then replacing the publishing authority in the target poster template by adopting the specified time point and the specified propagation channel to obtain an updated target poster template. And finally, filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster. Adopt business data to update target poster template, fill target poster content again to the automatic propaganda poster that generates in the target poster template after the update for the propaganda poster of production laminates actual popularization demand more, shortens poster preparation time, improves the popularization precision and the popularization efficiency of propaganda poster.
The foregoing description is only an overview of the technical solutions of the present application, and the present application can be implemented according to the content of the description in order to make the technical means of the present application more clearly understood, and the following detailed description of the present application is given in order to make the above and other objects, features, and advantages of the present application more clearly understandable.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the application. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a schematic flow chart illustrating a poster generation method provided by an embodiment of the present application;
FIG. 2 is a schematic flow chart illustrating a poster generation method provided by an embodiment of the present application;
fig. 3 is a schematic structural diagram illustrating a poster generating apparatus according to an embodiment of the present application;
fig. 4 is a diagram illustrating a networking architecture of a poster generation system provided by an embodiment of the present application;
fig. 5 shows a schematic device structure diagram of a computer apparatus according to an embodiment of the present application.
Detailed Description
Exemplary embodiments of the present application will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present application are shown in the drawings, it should be understood that the present application may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present application provides a poster generation method, as shown in fig. 1, the method includes:
101. and acquiring the target poster type and the target poster content, and inquiring a target poster template corresponding to the target poster type in a template database.
102. Extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold value, reading appointed historical service data with the user access quantity higher than the preset access quantity threshold value, and identifying a time point and a propagation channel corresponding to the appointed historical service data as an appointed time point and an appointed propagation channel respectively.
103. And replacing the publishing authority in the target poster template by adopting a specified time point and a specified propagation channel to obtain an updated target poster template.
104. And filling the target poster content into the updated target poster template to obtain the propaganda poster and publishing the propaganda poster.
According to the method and the system provided by the embodiment of the application, the target poster type and the target poster content can be obtained, and the target poster template corresponding to the target poster type is inquired in the template database according to the target poster type. Next, extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold, reading specified historical service data with the user access quantity higher than the preset access quantity threshold, identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel respectively, and then replacing the publishing authority in the target poster template by adopting the specified time point and the specified propagation channel to obtain an updated target poster template. And finally, filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster. Adopt business data to update target poster template, fill target poster content again to the automatic propaganda poster that generates in the target poster template after the update for the propaganda poster of production laminates actual popularization demand more, shortens poster preparation time, improves the popularization precision and the popularization efficiency of propaganda poster.
An embodiment of the present application provides a poster generation method, as shown in fig. 2, the method includes:
201. an initial poster template and a poster type are obtained, and the initial poster template and the poster type are associated.
With the continuous progress of internet technology and the continuous development of insurance business, the promotion business of related insurance products is gradually developed into an online and offline combined promotion mode from complete offline promotion, and in the aspect of online promotion, insurance agents of an insurance business platform can generate corresponding posters for products by adopting a poster making tool and publish the posters based on social media to attract customers to purchase the posters in the future. At present, a product agent enters a poster selection center to modify a poster template by self, for example, a propaganda file of a product is changed or a two-dimensional code of the product is changed to be connected, a generation key is clicked after the modification is completed to generate a poster picture for product propaganda, and finally, one key is directly transmitted to a designated social channel to carry out product popularization. However, the applicant recognizes that the condition that a product agent modifies related content on the basis of a poster template by itself may cause information modification errors or forget to modify part of the content, so that the generation time of the poster is long, and it is difficult to accurately track business data generated by the poster, resulting in low promotion accuracy and promotion efficiency of the poster.
Therefore, the method and the system provided by the embodiment of the application can acquire the target poster type and the target poster content, and query the target poster template corresponding to the target poster type in the template database according to the target poster type. Next, extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold, reading specified historical service data with the user access quantity higher than the preset access quantity threshold, identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel respectively, and then replacing the publishing authority in the target poster template by adopting the specified time point and the specified propagation channel to obtain an updated target poster template. And finally, filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster. Adopt business data to update target poster template, fill target poster content again to the automatic propaganda poster that generates in the target poster template after the update for the propaganda poster of production laminates actual popularization demand more, shortens poster preparation time, improves the popularization precision and the popularization efficiency of propaganda poster.
As shown in fig. 4 below, the application is applicable to a server system, and is connected with a background terminal used by a platform worker, and a platform manager can upload a poster template and a poster type to the server system through the background terminal or modify the content of the poster template stored in the server system. It should be noted that the client terminal may enter the access interface from different channels to generate the access data, and after the promotion of the promotion poster is started, the client terminal may trigger the access link in the promotion poster to be connected with the access page corresponding to the access link, so as to generate the target access data, where the access data includes contents such as access duration, access times, and the like. The server system can call an access database of the access page, extract target access data from the access database for data cleaning, and finally obtain business data corresponding to the propaganda poster, so that the server system updates the content in the poster template based on the business data.
In the embodiment of the application, before the agent terminal can upload the poster generation request, a manager can enter a system background display interface to upload the initial poster template for advertising the poster. It should be noted that each initial poster template corresponds to a content template and a template authority, so that a subsequent system generates a corresponding advertisement poster based on the initial poster template, where the template authority is a series of limitations of a manager on the advertisement poster, including content authority, publishing authority, display period, update period, and the like, and the content of the template authority is not specifically limited in the present application.
Further, the platform requires the system to generate different kinds of promotion posters, such as platform promotion posters, product purchase posters, product introduction posters, and the like. Therefore, the manager needs to upload a plurality of initial poster templates, each corresponding to one type of promotional poster, in the background. The system, after receiving the initial poster template and the poster type, associates the initial poster template with the poster type in a tag manner, and stores the associated poster template in a poster template database. Specifically, the system acquires an initial poster template and a poster type uploaded by the platform, identifies the initial poster template, and obtains a type number stored in the initial poster template. And then, inquiring a specified poster type with the same type number in the poster types, using the specified poster type as a type tag, and performing type marking on the initial poster template. Finally, the marked initial poster template is stored in a template database.
The initial poster template is associated with the poster type in a mode of adding the type tag to the initial poster template, so that a subsequent system can find out the target poster template corresponding to the target poster type only by identifying the type tag of the initial poster template.
202. And acquiring the target poster type and the target poster content, and inquiring a target poster template corresponding to the target poster type in a template database.
In the embodiment of the application, a product agent can access the system to enter the poster generation interface through an agent terminal, wherein the agent terminal can be a mobile phone, a tablet, a computer and other hardware devices, and the product agent inputs the target poster type and the target poster content through the poster generation interface to upload. After the target poster type and the target poster content are obtained, the system can search a target poster template corresponding to the target poster type in a poster template database.
The target poster content comprises basic information and an access link, and in fact, the basic information can be identity information and contact information of product agents, for example, information such as social nicknames, social head portraits, affiliated insurance companies, personal recommendation codes, real names and mobile phone numbers of the product agents. The access connection may be a product introduction connection, a product purchase connection, a platform registration connection, etc. Further, the access link can be filled in the target poster template in a two-dimensional code or hyperlink mode, so that the client terminal can trigger the access link in a code scanning or clicking mode and enter a related content interface to generate business data. It should be noted that the product agent can generate and input the target poster type and the target poster content in the poster and upload the target poster type and the target poster content to the system. In the actual application process, the product agent can input relevant basic information when the registered account number enters the system, and subsequently, after the system jumps to an information acquisition interface, the basic information can be directly selected in a click mode and uploaded.
Further, after obtaining the target poster type and the target poster content, the system queries the type tag of the initial poster template in the template database based on natural language processing technology, and extracts the initial poster template with the same type tag content as the target poster type as the target poster template in the template database. The propaganda poster that can make the generation can have corresponding popularization through setting up different poster templates for different poster types, improves the popularization precision of propaganda poster.
203. Extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold value, reading appointed historical service data with the user access quantity higher than the preset access quantity threshold value, and identifying a time point and a propagation channel corresponding to the appointed historical service data as an appointed time point and an appointed propagation channel respectively.
In this application embodiment, consider that the issue authority in the initial poster template is the ideal setting of managers to the propaganda poster popularization effect, can not satisfy actual popularization demand, and the actual popularization state of current poster type can be reflected to business data of the same type, and then can revise the issue authority in the target poster template based on business data, can derive the propaganda poster that satisfies actual popularization needs, improve the popularization efficiency of propaganda poster.
In fact, after the promotion of the promotion poster is started, the client terminal can enter the access page corresponding to the access link by triggering the access link on the promotion poster, so that business data are generated, the system acquires target access data by calling a database corresponding to the access page, and performs data cleaning on the target access data to obtain the business data, wherein the client terminal is a mobile phone, a tablet computer, a computer and the like capable of receiving the promotion poster. The client terminal can trigger the access link in the propaganda poster in a clicking or scanning mode to enter a related interface. Specifically, calling an access database corresponding to the access link in the propaganda poster, acquiring access data in the access database, reading a data source tag of the access data, and taking the access data of which the data source tag indicates that the data is derived from the access link as target access data. And then, inquiring a poster template corresponding to the propaganda poster to obtain service data authority, and extracting data content with the same data type as the service data authority indication from the target access data as service data according to the service data authority. It should be noted that different poster types correspond to different service data authorities, for example, a platform promotion poster may track data such as code scanning times, code scanning time, and registration condition of a client terminal as service data, and a product promotion poster may track data such as code scanning times, code scanning time, and purchase condition of the client terminal as service data. And finally, adding a type tag with the content being the target poster type for the business data, and storing the marked business data into a business database.
Further, the system displays the historical service data according to the dimension of time to obtain a specified time point and a specified propagation channel, wherein the user access amount is higher than a preset access amount threshold value. In the actual application process, the system can display the acquired historical service data on a time axis to generate a propagation curve graph, wherein the propagation curve graph can be a click rate curve graph, a purchase rate curve graph, a browsing duration curve graph and the like, and the type of the propagation curve graph is not specifically limited. And then, the system inquires a specified time point and a specified propagation channel which are higher than a preset access amount threshold value in the propagation curve graph, namely, the system determines to obtain the best promotion effect of the promotion poster in which time period and the higher client terminal access rate of which channel according to the propagation curve graph. For example, the system may query a click rate curve graph of the client terminal, set a time point corresponding to a click rate value higher than a preset access amount threshold as an appointed time point, query a promotion channel corresponding to a click rate value higher than the preset access amount threshold, and set the corresponding promotion channel as an appointed propagation channel.
204. And replacing the publishing authority in the target poster template by adopting a specified time point and a specified propagation channel to obtain an updated target poster template.
In the embodiment of the application, the system adopts the appointed time point and the appointed propagation channel to replace the publishing authority in the target poster template to obtain the updated target poster template, so that the propaganda poster can be generated and published in the subsequent process, and the propaganda poster can achieve the optimal propaganda effect.
In another implementation scenario, the system may query a target poster template for poster promotion, determine a preset update period, continuously detect the use duration of the updated target poster template, extract historical service data corresponding to the target poster type again from the service database when the use duration satisfies the preset update period, obtain a specified time point when the user access amount is higher than a preset access amount threshold value and a specified propagation channel to replace the publishing authority in the target poster template, and obtain the updated target poster template.
Through the steps, the system can call historical service data of the same poster type in the service database, and update the publishing authority in the poster template based on the historical service data information, so that the updated target poster template can better meet the current popularization requirement. And then, the issuing authority of the target poster template is periodically updated by periodically acquiring historical service data, so that the target poster template can be continuously optimized, and the poster promotion accuracy and the promotion efficiency are further improved.
205. And filling the target poster content into the updated target poster template to obtain the propaganda poster and publishing the propaganda poster.
In the embodiment of the application, the system queries the content authority in the target poster template, performs data cleaning on the target poster content based on the content authority, fills the cleaned target poster content into the updated target poster template, obtains the propaganda poster, and issues the propaganda poster according to the issuing authority in the target poster template.
Specifically, the content authority in the target poster template is read, the content type which indicates that display is forbidden in the content authority is obtained, and data information which is the same as the content type is deleted in the target poster content, wherein the content authority is the limitation of a manager on poster display content, for example, for posters of brand promotion type, an agent is not allowed to display a real mobile phone number, and for posters of product sales type auxiliary sales performance, the maximum agent custom authority is opened. And then, according to a display layout preset by a content template in the target poster template, correspondingly filling the deleted residual target poster content into a preset position in the target poster template to obtain a propaganda poster, and publishing the propaganda poster according to publishing rights. In addition, after the system generates the propaganda poster, the propaganda poster can be sent to the agent terminal to be audited by the product agent, and the propaganda poster is released after the product agent confirms the propaganda poster.
Furthermore, after the poster is publicized for promotion, the system can acquire corresponding business data and display the business data on a large display screen of a system background, so that managers can manage the poster template based on the business data. Specifically, a target poster template for advertising a poster is queried, and a preset display period is determined. In the practical application process, the system can set different time intervals for different display information, for example, when the poster is used for purchasing a poster, the system can set transaction data for real-time recording, set the time interval for counting the amount of orders and the amount type business data to be 5 minutes, set the time interval for counting the ranking list to be 1 hour, and the like. Then, counting a current time point, determining historical time for sending the service data to the large display screen for display last time, when a time interval between the current time point and the historical time point is equal to preset updating time, reacquiring the service data, generating corresponding display content based on the service data information, and sending the display content to the large display screen for display. For example, whether a link is opened by a customer is shown, and statistical data such as daily click rate, agent personal sales rate, enterprise insurance application rate, accumulated insurance data, daily insurance data, agent two-dimensional code generation rate, maritime report rate, standard action completion rate, exhibition tool activity and the like are displayed.
In addition, a manager can enter a background display interface to manage and control different poster templates and modify the content of the poster templates so that the manager can perform performance analysis in time, and implement implementation of updating strategies by editing template permissions and issuing notifications, such as modifying display layout of content templates and issuing popularization notifications. Specifically, the manager can set up that in the future week, active daily activity posters are sent every morning, knowledge insurance poster posters are pushed in the afternoon, and the like, and can also display a poster template required to be modified on a page in the background and enter a content template modification interface to modify the related authority content. It should be noted that the product agent can receive the notification sent by the manager at the agent terminal as its backlog, and transmit the completed service data to the database in real time for record statistics.
In another implementation scenario, the agent terminal can also mark and group the service data information uploaded by the client terminal, mark the client with longer browsing time as a high-quality client, mark the client with shorter browsing time as a potential client, and the like, so that the product agent can better manage the client while knowing the final exhibition performance of the product agent in real time. Specifically, service data uploaded by a client terminal is identified, the service data is compared with preset conditions to obtain a comparison result, if the comparison result indicates that the service data does not meet the preset conditions, a label of a potential client is added to the client terminal, and if the comparison result indicates that the service data meets the preset conditions, a label of a high-quality client is added to the client terminal.
According to the method and the system provided by the embodiment of the application, the target poster type and the target poster content can be obtained, and the target poster template corresponding to the target poster type is inquired in the template database according to the target poster type. Next, extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold, reading specified historical service data with the user access quantity higher than the preset access quantity threshold, identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel respectively, and then replacing the publishing authority in the target poster template by adopting the specified time point and the specified propagation channel to obtain an updated target poster template. And finally, filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster. Adopt business data to update target poster template, fill target poster content again to the automatic propaganda poster that generates in the target poster template after the update for the propaganda poster of production laminates actual popularization demand more, shortens poster preparation time, improves the popularization precision and the popularization efficiency of propaganda poster.
Further, as a specific implementation of the method shown in fig. 1, an embodiment of the present application provides a poster generation apparatus, as shown in fig. 3, where the poster generation apparatus includes: an acquisition module 301, an extraction module 302, a replacement module 303, and a filling module 304.
The obtaining module 301 is configured to obtain a target poster type and a target poster content, and query a template database for a target poster template corresponding to the target poster type;
the extraction module 302 is configured to extract historical business data corresponding to the target poster type from a business database, compare a user access amount stored in the historical business data with a preset access amount threshold, read specified historical business data in which the user access amount is higher than the preset access amount threshold, and identify a time point and a propagation channel corresponding to the specified historical business data as a specified time point and a specified propagation channel, respectively;
the replacing module 303 is configured to replace the publishing authority in the target poster template by using the specified time point and the specified propagation channel to obtain an updated target poster template;
the filling module 304 is configured to fill the target poster content into the updated target poster template, so as to obtain a propaganda poster and release the propaganda poster.
In a specific application scenario, the apparatus further includes: an identification module 305, a marking module 306, and a first storage module 307.
The identification module 305 is configured to obtain an initial poster template and a poster type uploaded by a platform, identify the initial poster template, and obtain a type number stored in the initial poster template;
the marking module 306 is used for inquiring a specified poster type with the same type number as the type number in the poster type, using the specified poster type as a type tag, and performing type marking on the initial poster template;
the first storage module 307 is configured to store the marked initial poster template in the template database.
In a specific application scenario, the obtaining module 301 is configured to query, based on a natural language processing technology, a type tag of an initial poster template in the template database; and extracting an initial poster template with the tag content of the type being the same as the target poster type from the template database to serve as the target poster template.
In a specific application scenario, the apparatus further includes: a calling module 308, a reading module 309, a query module 310 and a second storage module 311.
The calling module 308 is configured to call an access database corresponding to an access link in the poster for promotion, and acquire access data in the access database, where the access data is behavior information generated after a client terminal enters an access interface corresponding to the access link;
the reading module 309 is configured to respond to a client terminal triggering an access link in the poster, read device data of the client terminal, query browsing data of the device data in a database of a connection page corresponding to the access link, and use the browsing data as access data corresponding to the client terminal;
the query module 310 is configured to query a poster template corresponding to the poster for promotion, obtain a service data authority, and extract, according to the service data authority, data content of the same type as the data indicated by the service data authority from the device data and the access data as the service data;
the second storage module 311 is configured to add a type tag with a content of the target poster type to the service data, and store the marked service data in the service database.
In a specific application scenario, the populating module 304 is configured to read the content permission in the target poster template, obtain a content category indicated as prohibited to be displayed in the content permission, and delete the data information in the target poster content, where the data information is the same as the content category; and correspondingly filling the deleted residual target poster content to a preset position in the target poster template to obtain the propaganda poster, and publishing the propaganda poster according to the publishing authority.
In a specific application scenario, the apparatus further includes: a determination module 312 and a detection module 313.
The determining module 312 is configured to query the target poster template of the advertisement poster, and determine a preset update period;
the detection module 313 is configured to continuously detect the usage duration of the updated target poster template, and when the usage duration satisfies the preset update period, re-extract historical service data corresponding to the type of the target poster from a service database, obtain a specified time point and a specified propagation channel at which the user access amount is higher than a preset access amount threshold value, and replace the publishing authority in the target poster template, so as to obtain the updated target poster template.
In a specific application scenario, the apparatus further includes: a statistic module 314 and an alignment module 315.
The statistical module 314 is configured to query the target poster template of the poster, determine a preset display period, count a current time point, determine a historical time when the service data was last sent to a display large screen for display, and when a time interval between the current time point and the historical time point is equal to the preset update time, reacquire the service data and send the service data to the display large screen for display; and/or the presence of a gas in the gas,
the comparison module 315 is configured to identify the service data uploaded by the client terminal, compare the service data with a preset condition to obtain a comparison result, add a label of a potential client to the client terminal if the comparison result indicates that the service data does not satisfy the preset condition, and add a label of a high-quality client to the client terminal if the comparison result indicates that the service data satisfies the preset condition.
According to the method and the system provided by the embodiment of the application, the target poster type and the target poster content can be obtained, and the target poster template corresponding to the target poster type is inquired in the template database according to the target poster type. Next, extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold, reading specified historical service data with the user access quantity higher than the preset access quantity threshold, identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel respectively, and then replacing the publishing authority in the target poster template by adopting the specified time point and the specified propagation channel to obtain an updated target poster template. And finally, filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster. Adopt business data to update target poster template, fill target poster content again to the automatic propaganda poster that generates in the target poster template after the update for the propaganda poster of production laminates actual popularization demand more, shortens poster preparation time, improves the popularization precision and the popularization efficiency of propaganda poster.
It should be noted that other corresponding descriptions of the functional units related to the poster generation apparatus provided in the embodiment of the present application may refer to the corresponding descriptions in fig. 1 and fig. 2, and are not described again here.
In an exemplary embodiment, referring to fig. 5, there is further provided a device, which includes a bus, a processor, a memory, and a communication interface, and may further include an input/output interface and a display device, wherein the functional units may communicate with each other through the bus. The memory stores a computer program, and the processor executes the program stored in the memory to execute the poster generation method in the above-described embodiment.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the poster generation method.
Through the above description of the embodiments, those skilled in the art will clearly understand that the present application can be implemented by hardware, and also by software plus a necessary general hardware platform. Based on such understanding, the technical solution of the present application may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.), and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the implementation scenarios of the present application.
Those skilled in the art will appreciate that the figures are merely schematic representations of one preferred implementation scenario and that the blocks or flow diagrams in the figures are not necessarily required to practice the present application.
Those skilled in the art will appreciate that the modules in the devices in the implementation scenario may be distributed in the devices in the implementation scenario according to the description of the implementation scenario, or may be located in one or more devices different from the present implementation scenario with corresponding changes. The modules of the implementation scenario may be combined into one module, or may be further split into a plurality of sub-modules.
The above application serial numbers are for description purposes only and do not represent the superiority or inferiority of the implementation scenarios.
The above disclosure is only a few specific implementation scenarios of the present application, but the present application is not limited thereto, and any variations that can be made by those skilled in the art are intended to fall within the scope of the present application.
Claims (10)
1. A poster generation method, comprising:
obtaining a target poster type and a target poster content, and inquiring a target poster template corresponding to the target poster type in a template database;
extracting historical service data corresponding to the target poster type from a service database, comparing user access quantity stored in the historical service data with a preset access quantity threshold value, reading appointed historical service data with the user access quantity higher than the preset access quantity threshold value, and identifying a time point and a propagation channel corresponding to the appointed historical service data as an appointed time point and an appointed propagation channel respectively;
replacing the publishing authority in the target poster template by adopting the appointed time point and the appointed propagation channel to obtain an updated target poster template;
and filling the target poster content into the updated target poster template to obtain a propaganda poster and publishing the propaganda poster.
2. The method of claim 1, wherein prior to obtaining the target poster type and the target poster content and querying a template database for a target poster template corresponding to the target poster type, the method further comprises:
acquiring an initial poster template and a poster type uploaded by a platform, and identifying the initial poster template to obtain a type number stored in the initial poster template;
inquiring a specified poster type with the same type number in the poster types, using the specified poster type as a type tag, and carrying out type marking on the initial poster template;
storing the marked initial poster template into the template database.
3. The method of claim 1, wherein querying a template database for a target poster template corresponding to the target poster type comprises:
querying a type tag of an initial poster template in the template database based on a natural language processing technology;
and extracting an initial poster template with the tag content of the type being the same as the target poster type from the template database to serve as the target poster template.
4. The method according to claim 1, wherein before extracting historical service data corresponding to the target poster type from a service database, comparing user access amount stored in the historical service data with a preset access amount threshold, reading specified historical service data with the user access amount higher than the preset access amount threshold, and identifying a time point and a propagation channel corresponding to the specified historical service data as a specified time point and a specified propagation channel, the method further comprises:
calling an access database corresponding to an access link in the propaganda poster to acquire access data in the access database, wherein the access data is behavior information generated after a client terminal enters an access interface corresponding to the access link;
reading a data source tag of the access data, and taking the access data of which the data source tag indicates that the data is derived from the access link as target access data;
inquiring a poster template corresponding to the propaganda poster to obtain service data authority, and extracting data content with the same data type as that indicated by the service data authority from the target access data as the service data according to the service data authority;
adding a type tag with the content being the target poster type to the business data, and storing the marked business data into the business database.
5. The method of claim 1 wherein populating the target poster template with the target poster content to obtain a promotional poster for distribution, comprises:
reading the content authority in the target poster template to obtain the content type indicated to be prohibited to be displayed in the content authority, and deleting the data information which is the same as the content type in the target poster content;
and correspondingly filling the deleted residual target poster content to a preset position in the target poster template to obtain the propaganda poster, and publishing the propaganda poster according to the publishing authority.
6. The method of claim 1, wherein after populating the target poster template with the target poster content to obtain a promotional poster for distribution, the method further comprises:
inquiring the target poster template of the propaganda poster and determining a preset updating period;
and continuously detecting the use duration of the updated target poster template, when the use duration meets the preset update period, re-extracting historical service data corresponding to the target poster type from a service database, and acquiring a specified time point and a specified propagation channel, wherein the user access amount is higher than a preset access amount threshold value, so as to replace the publishing authority in the target poster template, thereby obtaining the updated target poster template.
7. The method of claim 1, further comprising:
inquiring the target poster template of the propaganda poster, determining a preset display period, counting a current time point, determining historical time for sending the business data to a large display screen for display at the last time, and when the time interval between the current time point and the historical time point is equal to the preset updating time, reacquiring the business data and sending the business data to the large display screen for display; and/or the presence of a gas in the gas,
identifying the service data uploaded by a client terminal, comparing the service data with a preset condition to obtain a comparison result, if the comparison result indicates that the service data does not meet the preset condition, adding a label of a potential client to the client terminal, and if the comparison result indicates that the service data meets the preset condition, adding a label of a high-quality client to the client terminal.
8. A poster generating apparatus, comprising:
the acquisition module is used for acquiring the target poster type and the target poster content and inquiring a target poster template corresponding to the target poster type in a template database;
the extraction module is used for extracting historical business data corresponding to the target poster type from a business database, comparing user access quantity stored in the historical business data with a preset access quantity threshold, reading specified historical business data with the user access quantity higher than the preset access quantity threshold, and identifying a time point and a propagation channel corresponding to the specified historical business data as a specified time point and a specified propagation channel respectively;
the replacing module is used for replacing the publishing authority in the target poster template by adopting the appointed time point and the appointed propagation channel to obtain an updated target poster template;
and the filling module is used for filling the target poster content into the updated target poster template to obtain the propaganda poster and releasing the propaganda poster.
9. A computer device comprising a memory and a processor, the memory storing a computer program, wherein the processor implements the steps of the method of any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
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