CN114139006A - Image pushing method, system, equipment and storage medium based on travel product - Google Patents
Image pushing method, system, equipment and storage medium based on travel product Download PDFInfo
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Abstract
The invention provides an image pushing method, a system, equipment and a storage medium based on travel products, wherein the method comprises the following steps: receiving reservation information of a travel product; establishing shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period; selecting a preset advertisement photo library corresponding to the location information as a first picture sample set, and selecting user uploaded photos meeting a set according to a screening condition from at least one user uploaded photo as a second picture sample set; and after merging, scoring the photos, and displaying the photos with the highest score in a preset number as an advertisement display photo set to a reservation user who proposes reservation information. The invention can provide personalized advertisement photo sets in a targeted manner according to the reservation information of each user, improves the flexibility of selecting the advertisement photos, greatly enhances the advertisement conversion rate and is beneficial to promoting the enthusiasm of uploading the photos of the OTA platform.
Description
Technical Field
The invention relates to the field of image processing, in particular to an image pushing method, system, equipment and storage medium based on a travel product.
Background
In the current internet environment, video is an important information medium. Video production is divided into a variety of categories, including video generated from a single picture. The OTA platform (OTA: the OTA is called on line Travel Agency totally, and Chinese is translated into 'on-line Travel Agency', namely the reservation system platform of on-line hotel, Travel, ticket business, etc..) has a mass of pictures of each sight spot picture, however, in practical situations, there is a problem: many scenic spots invite photographers to shoot exquisite advertising scenic spot photos, so that the scenic spots are excessively beautified, and users lose trust in the advertising scenic spot photos.
Meanwhile, in the user comment and community space of the OTA platform, many tourists can upload scenic spot photos spontaneously, the photos are used as static sharing at ordinary times, extra economic value cannot be provided for the tourists, power for the tourists to upload the photos is insufficient, and development of the tourism platform is difficult to promote.
Therefore, the invention provides an image pushing method, system, device and storage medium based on travel products.
Disclosure of Invention
Aiming at the problems in the prior art, the invention aims to provide an image pushing method, system, equipment and storage medium based on travel products, which overcome the difficulties in the prior art, can provide a personalized advertisement photo set in a targeted manner according to the reservation information of each user, improve the flexibility of advertisement photo selection, greatly enhance the advertisement conversion rate and contribute to promoting the enthusiasm of photo uploading of an OTA platform.
The embodiment of the invention provides an image pushing method based on a travel product, which comprises the following steps:
s110, receiving reservation information of the travel product, wherein the reservation information at least comprises keywords of the name of the travel product, location information and a future travel time period;
s120, establishing a shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period;
s130, taking a preset advertisement photo library corresponding to the location information as a first photo sample set, and screening user uploaded photos meeting a set according to screening conditions from user uploaded photos of at least one platform database of the travel website to be taken as a second photo sample set;
and S140, combining the first picture sample set and the second picture sample set for photo scoring, taking the preset number of photos with the highest photo scoring as an advertisement display photo set, and displaying the advertisement display photo set to a reservation user who provides the reservation information.
Preferably, the photo information in the second sample set of pictures comprises user account information for uploading the photo; the step S140 further includes the following steps:
s150, when the booking user finishes the travel order and the advertisement display photo set of the booking user comprises at least one user upload photo, generating an advertisement payment amount based on at least the total amount and the preset proportion of the travel order and feeding back the advertisement payment amount to a user account corresponding to the user upload photo.
Preferably, the step S150 of generating an advertisement payment amount based on at least the total amount of the travel order and the preset ratio and feeding back the advertisement payment amount to the user account corresponding to the user uploaded photo includes:
and generating an advertisement payment amount based on the proportion of each user uploading photo in the advertisement display photo set, the total amount of the travel orders and a preset proportion, and feeding back the advertisement payment amount to a user account corresponding to the user uploading photo.
Preferably, the step S150 further includes the following steps:
and S160, counting the times M of each user uploading photos to participate in completing the travel orders in the second picture sample set, and adding the user uploading photos into an advertisement photo library corresponding to the location information corresponding to the user uploading photos when the times M are relative to a preset value.
Preferably, the uploading of the photo information of the photo by the user at least comprises: shooting time and shooting time point information.
Preferably, the step S130 further includes:
and collecting the photos uploaded by the user in a platform database of the travel website by using a crawler program, and adding a label to the photos uploaded by the user at least according to the photo information of the photos uploaded by the user.
Preferably, the method further comprises the steps of identifying the user uploaded photo through a picture identification model, and obtaining a festival element label and a character expression label in the user uploaded photo;
the step S140 includes the steps of:
s141, at least screening the second picture sample set according to the festival element labels and the character expression labels corresponding to the future travel time periods of the reservation information to obtain an alternative third picture sample set;
s142, merging the first picture sample set and the third picture sample set to perform picture grading and sequencing;
s143, using the preset number of photos with the highest photo scores as an advertisement display photo set, and displaying the advertisement display photo set to the booking user who provides the booking information.
The embodiment of the present invention further provides an image pushing system based on a travel product, which is used for implementing the image pushing method based on a travel product, and the image pushing system based on a travel product includes:
the reservation information receiving module is used for receiving reservation information of the travel product, wherein the reservation information at least comprises keywords of the name of the travel product, location information and a future travel time period;
the screening condition set module is used for establishing shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period;
the picture sample collection module is used for selecting a picture uploaded by a user meeting a selection condition set from pictures uploaded by the user in a platform database of at least one travel website as a second picture sample set;
and the advertisement photo display module is used for combining the first picture sample set and the second picture sample set to perform photo scoring, taking the preset number of photos with the highest photo scoring as an advertisement display photo set, and displaying the advertisement display photo set to a reservation user who provides the reservation information.
An embodiment of the present invention further provides an image push apparatus based on a travel product, including:
a processor;
a memory having stored therein executable instructions of the processor;
wherein the processor is configured to perform the steps of the travel product based image push method described above via execution of the executable instructions.
Embodiments of the present invention also provide a computer-readable storage medium for storing a program, which when executed, implements the steps of the above-described image push method based on travel products.
The invention aims to provide an image pushing method, system, equipment and storage medium based on travel products, which can provide a personalized advertisement photo set in a targeted manner according to the reservation information of each user, improve the flexibility of selecting advertisement photos, greatly enhance the advertisement conversion rate and contribute to promoting the enthusiasm of photo uploading of an OTA platform.
Drawings
Other features, objects and advantages of the present invention will become more apparent upon reading of the following detailed description of non-limiting embodiments thereof, with reference to the accompanying drawings.
FIG. 1 is a flow chart of the image push method based on travel products of the present invention.
Fig. 2 is a schematic diagram of an implementation process of the image pushing method based on travel products of the present invention.
FIG. 3 is a block diagram of the image push system based on travel products of the present invention.
FIG. 4 is a schematic diagram of the construction of an image-pushing device based on travel products of the present invention.
Fig. 5 is a schematic structural diagram of a computer-readable storage medium according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present application is provided by way of specific examples, and other advantages and effects of the present application will be readily apparent to those skilled in the art from the disclosure herein. The present application is capable of other and different embodiments and of being practiced or of being carried out in various ways, and its several details are capable of modification in various respects, all without departing from the spirit and scope of the present application. It should be noted that the embodiments and features of the embodiments in the present application may be combined with each other without conflict.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings so that those skilled in the art to which the present application pertains can easily carry out the present application. The present application may be embodied in many different forms and is not limited to the embodiments described herein.
Reference throughout this specification to "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," or the like, means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the present application. Furthermore, the particular features, structures, materials, or characteristics shown may be combined in any suitable manner in any one or more embodiments or examples. Moreover, various embodiments or examples and features of different embodiments or examples presented in this application can be combined and combined by those skilled in the art without contradiction.
Furthermore, the terms "first", "second" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the expressions of the present application, "plurality" means two or more unless specifically defined otherwise.
In order to clearly explain the present application, components that are not related to the description are omitted, and the same reference numerals are given to the same or similar components throughout the specification.
Throughout the specification, when a device is referred to as being "connected" to another device, this includes not only the case of being "directly connected" but also the case of being "indirectly connected" with another element interposed therebetween. In addition, when a device "includes" a certain component, unless otherwise stated, the device does not exclude other components, but may include other components.
When a device is said to be "on" another device, this may be directly on the other device, but may also be accompanied by other devices in between. When a device is said to be "directly on" another device, there are no other devices in between.
Although the terms first, second, etc. may be used herein to describe various elements in some instances, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, the first interface and the second interface are represented. Also, as used herein, the singular forms "a", "an" and "the" are intended to include the plural forms as well, unless the context indicates otherwise. It will be further understood that the terms "comprises," "comprising," "includes" and/or "including," when used in this specification, specify the presence of stated features, steps, operations, elements, components, items, species, and/or groups, but do not preclude the presence, or addition of one or more other features, steps, operations, elements, components, items, species, and/or groups thereof. The terms "or" and/or "as used herein are to be construed as inclusive or meaning any one or any combination. Thus, "A, B or C" or "A, B and/or C" means "any of the following: a; b; c; a and B; a and C; b and C; A. b and C ". An exception to this definition will occur only when a combination of elements, functions, steps or operations are inherently mutually exclusive in some way.
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used herein, the singular forms "a", "an" and "the" include plural forms as long as the words do not expressly indicate a contrary meaning. The term "comprises/comprising" when used in this specification is taken to specify the presence of stated features, regions, integers, steps, operations, elements, and/or components, but does not exclude the presence or addition of other features, regions, integers, steps, operations, elements, and/or components.
Although not defined differently, including technical and scientific terms used herein, all terms have the same meaning as commonly understood by one of ordinary skill in the art to which this application belongs. Terms defined in commonly used dictionaries are to be additionally interpreted as having meanings consistent with those of related art documents and the contents of the present prompts, and must not be excessively interpreted as having ideal or very formulaic meanings unless defined.
FIG. 1 is a flow chart of the image push method based on travel products of the present invention. As shown in FIG. 1, an embodiment of the present invention provides an image pushing method based on travel products, comprising the following steps:
s110, receiving reservation information of the travel product, wherein the reservation information at least comprises keywords of the name of the travel product, the location information and the future travel time period.
And S120, establishing a shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period.
S130, a preset advertisement photo library corresponding to the location information is used as a first photo sample set, and user uploaded photos meeting a set according to a screening condition are screened from user uploaded photos of a platform database of at least one travel website to be used as a second photo sample set.
And S140, combining the first picture sample set and the second picture sample set for photo scoring, taking the preset number of photos with the highest photo scoring as an advertisement display photo set, and displaying the advertisement display photo set to a reservation user who provides reservation information.
In a preferred embodiment, the photo information in the second sample set of pictures includes user account information for uploading photos. The following steps are also included after step S140:
s150, when the booking user finishes the travel order and the advertisement display photo set of the booking user comprises at least one user upload photo, generating an advertisement payment amount based on the total amount and the preset proportion of the travel order at least and feeding back the advertisement payment amount to a user account corresponding to the user upload photo.
In a preferred embodiment, the step S150 of generating an advertisement payment amount based on at least the total amount of the travel orders and the preset ratio and feeding back the advertisement payment amount to the user account corresponding to the uploaded photo includes:
and generating an advertisement payment amount based on the proportion of the uploaded photos of each user in the advertisement display photo set, the total amount of the travel orders and a preset proportion, and feeding the advertisement payment amount back to the user account corresponding to the uploaded photos of the user.
In a preferred embodiment, step S150 is followed by the following steps:
and S160, counting the times M of each user uploading the photos to participate in completing the travel orders in the second picture sample set, and adding the user uploading photos into an advertisement photo library corresponding to the location information corresponding to the user uploading photos when the times M are relative to a preset value.
In a preferred embodiment, the uploading of the photo information of the photo by the user includes at least: shooting time and shooting time point information.
In a preferred embodiment, step S130 further includes:
and collecting the photos uploaded by the user in a platform database of the tourism website by using a crawler program, and adding a label to the photos uploaded by the user at least according to the photo information of the photos uploaded by the user.
In a preferred embodiment, the method further comprises the step of identifying the user to upload the photo through a picture recognition model pair, and obtaining the festival element label and the character expression label in the user uploaded photo.
The method comprises the following steps at S140:
s141, at least screening the second picture sample set according to the festival element labels and the character expression labels corresponding to the future travel time periods of the reservation information to obtain an alternative third picture sample set.
And S142, merging the first picture sample set and the third picture sample set to score and sort the pictures.
S143, the preset number of photos with the highest photo scores are used as an advertisement display photo set and displayed to the booking users who propose booking information.
The invention can also help the POI to automatically display a picture with relatively optimal quality as a cover page under the condition of no manual operation, or help the caller in other scenes to select a high-quality picture (such as a home page, off-site delivery and the like).
Fig. 2 is a schematic diagram of an implementation process of the image pushing method based on travel products of the present invention. Referring to fig. 2, the process of one embodiment of the present invention is as follows:
first, the server of the travel site receives reservation information of the travel product from the reservation user 17, the reservation information including at least a keyword of a name of the travel product, location information, and a future travel period. The server establishes the shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period.
The server uses the crawler program, collects the user uploaded photos in the platform database of the tourism website, and the photo information of the user uploaded photos at least comprises: shooting time and shooting time point information. The uploaded photos of the user 11 are tagged according to at least the photo information of the uploaded photos of the user. And selecting a user uploaded photo meeting the set according to the selection condition from the user uploaded photos of the platform database of at least one travel website as a second picture sample set 12.
And identifying the user uploaded photo through the image identification model, and obtaining the festival element label and the character expression label in the user uploaded photo. And at least screening the second picture sample set according to the festival element labels and the character expression labels corresponding to the future travel time periods of the reservation information to obtain an alternative third picture sample set 13. (since the data of the second picture sample set is too huge, the calculation power required for directly performing subsequent picture quality scoring is too high, and therefore in this embodiment, screening is performed in advance through the holiday element tags and the human expression tags, so that the calculation power requirement for subsequent picture quality scoring is reduced, and the overall calculation speed is increased) and the first picture sample set 14 and the third picture sample set 13 are combined to serve as the sample total set 15. The photos are scored and sorted in the sample collection 15 using existing photo scoring techniques. And taking the preset number of photos with the highest photo scores as an advertisement display photo set 16, and displaying the advertisement display photo set 16 to a booking user 17 who proposes booking information. The invention can optimize the quality score of the picture, add subjective aesthetic factors of people, enable the abstract emotion score to be a measurable value, and provide guidance for selecting the picture, removing low-quality pictures, sequencing the pictures and other scenes. The invention automatically recommends a better picture by combining a deep neural network model with image aesthetics and semantic information. The old picture quality system only carries out grade classification on objective quality factors (such as resolution, saturation and the like) of the picture, and the method combines a large amount of manual labels, adds quality factors related to human perception, and makes a decision to better accord with the picture quality score perceived by a user. The invention utilizes the semantic hierarchical characteristics related to emotion and aesthetic feeling in the image and the strong automatic characteristic learning capability of the deep convolutional neural network to enable the image quality evaluation system to be more humanized. For example: taking pictures of different scenes as samples → defining basic score intervals under each scene → manually marking specific scores for the divided scenes → feeding back to a machine for deep learning → feeding back scoring results after machine learning → manually verifying the scoring satisfaction degree of the machine → model optimization iteration → acceptance → interface online, and automatically scoring the pictures.
When the booking user 17 finishes the travel order 18 and includes at least one photo uploaded by the user 11 in the advertisement display photo set 16 of the booking user, an advertisement payment amount is generated and fed back to the user 11 account corresponding to the photo uploaded by the user based on the proportion of the photo uploaded by each user in the advertisement display photo set, the total amount of the travel order and the preset proportion. In this embodiment, the advertisement display photo set 16 has two photos, wherein 1 photo is the photo uploaded by the user 11, so that the ratio of the photos uploaded by each user in the advertisement display photo set accounts for 50% of the photos uploaded by the user in the advertisement display photo set, the total amount of the travel orders is 10000 yuan, and the preset ratio is 1%, and then the advertisement payment amount is the product of the total amount of the travel orders, the photo ratio, and the preset ratio, that is, the advertisement payment amount is 10000 × 50% × 1% × 50 yuan, and the travel platform in this embodiment feeds back 50 yuan as the advertisement payment amount to the user 11, but not limited thereto.
And finally, counting the times M of each user uploading photo to participate in completing the travel order in the second picture sample set regularly, and adding the user uploading photo into an advertisement photo library corresponding to the location information corresponding to the user uploading photo when the times M are relative to a preset value.
Through the process, the photos released by the users 11 on the tourism platform can be possibly used as advertisements for propagandizing tourism products by the tourism platform and corresponding advertisement profits are obtained, so that a personalized advertisement photo set can be provided in a targeted manner according to the reservation information of each user, the flexibility of selecting the advertisement photos is improved, the advertisement conversion rate is greatly enhanced, and the enthusiasm of uploading the photos on the OTA platform is facilitated.
FIG. 3 is a block diagram of the image push system based on travel products of the present invention. As shown in FIG. 3, the image push system 5 based on travel products of the present invention comprises:
the reservation information receiving module 51 receives reservation information of the travel product, the reservation information including at least a keyword of a name of the travel product, location information, and a future travel period.
And a screening condition set module 52 for establishing the shooting time as the screening condition set at least according to the keywords, the location information and the future travel time period.
The picture sample collection module 53 selects a preset advertisement picture library corresponding to the location information as a first picture sample collection, and selects a user uploaded picture meeting a collection according to a selection condition from user uploaded pictures of the platform database of at least one travel website as a second picture sample collection.
And the advertisement photo display module 54 combines the first picture sample set and the second picture sample set to perform photo scoring, uses a preset number of photos with highest photo scoring as an advertisement display photo set, and displays the advertisement display photo set to a subscribing user who proposes subscription information.
In a preferred embodiment, the system further comprises an advertisement revenue sharing module 55, wherein when the booking user completes the travel order and the set of advertisement display photos of the booking user comprises at least one user upload photo, an advertisement payment amount is generated and fed back to a user account corresponding to the user upload photo at least based on the total amount and the preset proportion of the travel order. In a preferred embodiment, an advertisement payment amount is generated and fed back to a user account corresponding to the user uploaded photo based on the proportion of each user uploaded photo in the advertisement display photo set, the total amount of the travel orders and a preset proportion.
In a preferred embodiment, the advertisement photo library updating module 56 is further included, which counts the number M of times that each user uploads photos to participate in completing a travel order in the second image sample set, and when the number M is a preset value, adds the user uploaded photos to the advertisement photo library corresponding to the location information corresponding to the user uploaded photos.
The image pushing system based on the travel product can provide a personalized advertisement photo set in a targeted manner according to the reservation information of each user, improves the flexibility of selecting the advertisement photos, greatly enhances the advertisement conversion rate, and is beneficial to promoting the enthusiasm of uploading the photos of the OTA platform.
The above-mentioned embodiments are only preferred examples of the present invention, and are not intended to limit the present invention, and any equivalent substitutions, modifications and changes made within the principle of the present invention are within the protection scope of the present invention.
The embodiment of the invention also provides image pushing equipment based on the travel product, which comprises a processor. A memory having stored therein executable instructions of the processor. Wherein the processor is configured to perform the steps of the travel product based image push method via execution of the executable instructions.
As shown above, the image push system based on travel products of the embodiment of the present invention can provide a personalized advertisement photo set according to the reservation information of each user, improve the flexibility of selecting advertisement photos, greatly enhance the advertisement conversion rate, and help to promote the enthusiasm of photo uploading of the OTA platform.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" platform.
FIG. 4 is a schematic diagram of the construction of an image-pushing device based on travel products of the present invention. An electronic device 600 according to this embodiment of the invention is described below with reference to fig. 4. The electronic device 600 shown in fig. 4 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 4, the electronic device 600 is embodied in the form of a general purpose computing device. The components of the electronic device 600 may include, but are not limited to: at least one processing unit 610, at least one memory unit 620, a bus 630 connecting the different platform components (including the memory unit 620 and the processing unit 610), a display unit 640, etc.
Wherein the storage unit stores program code executable by the processing unit 610 to cause the processing unit 610 to perform steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of the present specification. For example, processing unit 610 may perform the steps as shown in fig. 1.
The storage unit 620 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)6201 and/or a cache memory unit 6202, and may further include a read-only memory unit (ROM) 6203.
The memory unit 620 may also include a program/utility 6204 having a set (at least one) of program modules 6205, such program modules 6205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
The electronic device 600 may also communicate with one or more external devices 700 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 600, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 600 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 650. Also, the electronic device 600 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 660. The network adapter 660 may communicate with other modules of the electronic device 600 via the bus 630. It should be appreciated that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 600, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage platforms, to name a few.
The embodiment of the invention also provides a computer readable storage medium for storing a program, and the program realizes the steps of the image pushing method based on the travel product when being executed. In some possible embodiments, the aspects of the present invention may also be implemented in the form of a program product comprising program code for causing a terminal device to perform the steps according to various exemplary embodiments of the present invention described in the above-mentioned electronic prescription flow processing method section of this specification, when the program product is run on the terminal device.
As shown above, the image push system based on travel products of the embodiment of the present invention can provide a personalized advertisement photo set according to the reservation information of each user, improve the flexibility of selecting advertisement photos, greatly enhance the advertisement conversion rate, and help to promote the enthusiasm of photo uploading of the OTA platform.
Fig. 5 is a schematic structural diagram of a computer-readable storage medium of the present invention. Referring to fig. 5, a program product 800 for implementing the above method according to an embodiment of the present invention is described, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
In summary, the present invention is directed to provide an image pushing method, system, device and storage medium based on travel products, which can provide a personalized set of advertisement photos according to the reservation information of each user, improve the flexibility of selecting advertisement photos, greatly enhance the advertisement conversion rate, and help to promote the enthusiasm of uploading photos on the OTA platform.
The foregoing is a more detailed description of the invention in connection with specific preferred embodiments and it is not intended that the invention be limited to these specific details. For those skilled in the art to which the invention pertains, several simple deductions or substitutions can be made without departing from the spirit of the invention, and all shall be considered as belonging to the protection scope of the invention.
Claims (10)
1. An image pushing method based on travel products is characterized by comprising the following steps:
s110, receiving reservation information of the travel product, wherein the reservation information at least comprises keywords of the name of the travel product, location information and a future travel time period;
s120, establishing a shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period;
s130, taking a preset advertisement photo library corresponding to the location information as a first photo sample set, and screening user uploaded photos meeting a set according to screening conditions from user uploaded photos of at least one platform database of the travel website to be taken as a second photo sample set;
and S140, combining the first picture sample set and the second picture sample set for photo scoring, taking the preset number of photos with the highest photo scoring as an advertisement display photo set, and displaying the advertisement display photo set to a reservation user who provides the reservation information.
2. The travel product-based image push method according to claim 1, wherein the photo information in the second sample set of pictures comprises user account information for uploading the photos; the step S140 further includes the following steps:
s150, when the booking user finishes the travel order and the advertisement display photo set of the booking user comprises at least one user upload photo, generating an advertisement payment amount based on at least the total amount and the preset proportion of the travel order and feeding back the advertisement payment amount to a user account corresponding to the user upload photo.
3. The image pushing method based on travel products according to claim 2, wherein the step S150 of generating an advertisement payment amount to be fed back to the user account corresponding to the user uploaded photo based on at least the total amount and the preset proportion of the travel order comprises:
and generating an advertisement payment amount based on the proportion of each user uploading photo in the advertisement display photo set, the total amount of the travel orders and a preset proportion, and feeding back the advertisement payment amount to a user account corresponding to the user uploading photo.
4. The image push method based on travel products of claim 2, wherein the step S150 is followed by the steps of:
and S160, counting the times M of each user uploading photos to participate in completing the travel orders in the second picture sample set, and adding the user uploading photos into an advertisement photo library corresponding to the location information corresponding to the user uploading photos when the times M are relative to a preset value.
5. The image push method based on travel products of claim 1, wherein the uploading of the photo information of the photos by the user at least comprises: shooting time and shooting time point information.
6. The image push method based on travel products of claim 5, characterized in that: the step S130 further includes:
and collecting the photos uploaded by the user in a platform database of the travel website by using a crawler program, and adding a label to the photos uploaded by the user at least according to the photo information of the photos uploaded by the user.
7. The image push method based on travel products of claim 6, characterized in that: the method also comprises the steps of identifying the user uploaded photo through a picture identification model, and obtaining a festival element label and a character expression label in the user uploaded photo;
the step S140 includes the steps of:
s141, at least screening the second picture sample set according to the festival element labels and the character expression labels corresponding to the future travel time periods of the reservation information to obtain an alternative third picture sample set;
s142, merging the first picture sample set and the third picture sample set to perform picture grading and sequencing;
s143, using the preset number of photos with the highest photo scores as an advertisement display photo set, and displaying the advertisement display photo set to the booking user who provides the booking information.
8. An image pushing system based on travel products, for implementing the image pushing method based on travel products of claim 1, comprising:
the reservation information receiving module is used for receiving reservation information of the travel product, wherein the reservation information at least comprises keywords of the name of the travel product, location information and a future travel time period;
the screening condition set module is used for establishing shooting time as a screening condition set at least according to the keywords, the place information and the future travel time period;
the picture sample collection module is used for selecting a picture uploaded by a user meeting a selection condition set from pictures uploaded by the user in a platform database of at least one travel website as a second picture sample set;
and the advertisement photo display module is used for combining the first picture sample set and the second picture sample set to perform photo scoring, taking the preset number of photos with the highest photo scoring as an advertisement display photo set, and displaying the advertisement display photo set to a reservation user who provides the reservation information.
9. An image push device based on travel products, comprising:
a processor;
a memory having stored therein executable instructions of the processor;
wherein the processor is configured to perform the steps of the travel product based image push method of any one of claims 1-7 via execution of the executable instructions.
10. A computer-readable storage medium storing a program, wherein the program when executed by a processor implements the steps of the image push method based on travel products of any one of claims 1 to 7.
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| CN114691948A (en) * | 2022-03-21 | 2022-07-01 | 中国图片社有限责任公司 | University student picture information display method, device, equipment and medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN114691948A (en) * | 2022-03-21 | 2022-07-01 | 中国图片社有限责任公司 | University student picture information display method, device, equipment and medium |
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