CN114092181A - Graph neural network session recommendation method based on disentanglement representation learning - Google Patents
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Abstract
A graph neural network session recommendation method based on de-entanglement representation learning solves the problems that potential entanglement characteristics cannot be extracted and noise is easily influenced in the session field by a de-entanglement representation learning mechanism and a graph neural network; meanwhile, an attention feature fusion mechanism is provided, so that the problem of excessive smoothness in a graph neural network is relieved; finally, a session de-entanglement representation based on the candidate commodity is provided, so that the representation of the session is richer, and the success of the three points greatly improves the model effect compared with other models in the field.
Description
Technical Field
The invention relates to the technical field of recommendation systems and deep learning, in particular to a graph neural network session recommendation method based on disentanglement representation learning.
Background
In recent years, the recommendation algorithm greatly improves the experience of people in shopping, social contact and the like, so that the recommendation algorithm becomes a main technical direction for the development of each platform. At present, many methods are personalized recommendation based on description of user preferences, but due to the current national control on privacy, a platform cannot easily obtain user information. The recommendation method based on session is applied, and the recommendation method can complete the recommendation of the next commodity only based on an anonymous session, wherein the session is composed of behaviors of the user in a period of time. In this field, the current graph neural network has achieved good results, but some problems are not solved according to the past. One of them is that there is no way to overcome the problem of noise in session, such as users clicking some irrelevant items at will; and the excessive smoothness problem of the graph neural network due to the excessive iteration number. Besides, most importantly, an interpretable process for extracting and modeling a plurality of features cannot be provided, so that feature information acquired by the model is limited, and an optimal model effect cannot be achieved.
Disclosure of Invention
In order to overcome the defects of the technology, the invention provides a method for extracting and modeling a plurality of characteristics of a commodity based on a graph neural network of disentanglement representation.
The technical scheme adopted by the invention for overcoming the technical problems is as follows:
a graph neural network session recommendation method based on disentanglement representation learning comprises the following steps:
a) extracting a session sequence V ═ { V ═ V) containing no user information from a commodity transaction data set1,v2,...vi,...,vnV, the session sequence is composed of several commodities interacting with the user, viSelecting N% of data from the session sequence as training data and the rest 1-N% of data as test data for the ith commodity interacted by the user in the session, wherein i belongs to { 1.. multidot.n }, and N is the number of commodities interacted by the user in the session, and the rest 1-N% of data is used as test data to establish a candidate commodity set L ═ L1,l2,...lj,...,lm},ljJ belongs to { 1.,. m }, and m is the number of commodities in the session;
b) constructing a session directed graph;
c) establishing and training a graph neural network model based on the disentanglement representation;
d) and calculating the score of the candidate commodity as the next possible interaction object of the session to complete the recommendation of the next commodity. Preferably, in step a), N has a value of 80.
Further, in the above-mentioned case,constructing a session graph G in the step b) by a formula G ═ V, E, wherein E is an edge set of the directed graph, and E ∈ { E } Ei-1,ei},ei-1,eiIndicates the i-1 st commodity vi-1To the ith commodity viHas a directed edge.
Further, step c) comprises the steps of:
c-1) by the formulaCalculating to obtain a commodity v with session embedded through initializationiMapping to the kth feature subspace ci,kIn the formula es,iIs a commodity viInitial embedding of es,i∈RKR is a real number matrix, K is the number of the feature space, | · (| computationally |)2Is L2 norm, WkAs a weight matrix, bkIs a weight matrix, T is a transpose,d is a commercial product viThe original dimension of the beam of light,is the dimension mapped to the kth space;
c-2) by the formulaTwo neighbor commodities v in k space are obtained through calculationi-1And viIs given a similarity score ofci-1Similarity scores for the feature representation of the i-1 st merchandise in sessionConstructing an adjacency matrix A together with the session directed graph in step b) as weights between neighborsk,iThe adjacent matrix is formed by splicing an out-degree matrix and an in-degree matrix, and elements in the adjacent matrix are weights between adjacent commodities;
c-3) by the formula
Calculating to obtain the node representation of the ith commodity in the kth feature space,obtaining the related information of the neighbor nodes for the ith commodity in the kth iteration of the kth feature spaceWo,Wz,Wr,H,Uo,Uz,UrAll are weight matrices, b is a bias matrix, tanh is a hyperbolic tangent activation function,in order to update the door,to forget gate, σ is sigmoid function,the kth feature subspace c for the t-1 th iterationi,k,The kth feature subspace c for the t-th iterationi,k,To obtain the information before the current round needs to be forgotten according to the forgetting door mechanismRepresenting the ith point in the kth feature subspace in the session graph of the t-1 iteration, wherein i belongs to { 1.,. n }, and n is the number of points in the session graph;
c-4) obtaining the representation of the ith commodity in the session in each feature space after t rounds of graph neural network iterationSplicing the representations of the ith commodity in each feature space from 1 to k in sequence to form an disentangled representation of the ith commodityc-5) by the formulaCalculating to obtain final representation of the commodityWf、Wq、WpAre all weight matrices, es,iIs a representation of the ith good that did not pass through the neural network; c-6) according to the formulaObtaining the current interest representation of the ith commodity in the session in the kth feature spaceIs significant coefficient ofIn the formula W1、W2And p are both a matrix of weights,the ith commodity in session is the kth commodityFeature representation of feature space by formulaCalculating the global interest expression of the kth characteristic space of the sessionBy the formulaSplicing the global interest representation and the local interest representation to be converted into a session representation in the k characteristic space finallyWhere | | | is the splicing operation, W3Performing the above operations on K feature spaces to obtain a weight matrixk∈{1,…,K};
c-7) substituting the candidate commodity set L for the formula in the step c-1)E in (a)s,iMapping the candidate commodity set L to different feature subspaces by using the formula to obtain e ═ c1,…,ck],ckFor the expression of the candidate commodity in the k characteristic space, the formula is usedCalculating to obtain the average representation gamma of the candidate commodity in each feature space according to a formula thetak=qTσ(W1γ+W2ck+ b) calculating the attention fraction theta of the candidate commodity to the kth feature spacekBy the formulaCalculating to obtain the session representation S of the candidate commoditytIn the formula, the | | | is splicing operation and passes through the formula Sh=W3(St) Calculating to obtain final disentanglement representation S of sessionhIn the formula W3Is a weight matrix;
c-8) by the formulaCalculating a likelihood score Z for the candidate good for the next interactioniCompleting the establishment of the neural network model;
c-9) by the formula La=Lc+λLdecCalculating a loss function LaIn the formula LcThe difference from the true commodity label is calculated for the cross entropy loss function,Ldecthe redundancy of the respective feature subspaces is eliminated as a regularization for the distance correlation function, yiin order to be a real label, the label,for the label obtained by the calculation of the graph neural network model, lambda is the coefficient controlling the regular term, dCov is the distance covariance between two matrixes, dVar is the covariance of the matrix itself,for the initial representation matrix of all the commodities in session in the kth feature space,combining the loss function L through BPTT back propagation for the initial representation matrix of all commodities in the (k + 1) th feature space in sessionaOptimizing the graph neural network model of steps c-1) to c-8).
Further, in step d)Test data in the ession sequence are input into a trained graph neural network model to obtain a session de-entanglement representation ShAnd candidate item representation ciBy the formulaCalculating a likelihood score Z for the next recommendation for the itemiAccording to the probability score ZiAnd sorting, and recommending the commodity with the highest sorting as the next commodity.
Preferably, in the step c-2), before the splicing operation of the outgoing degree matrix and the incoming degree matrix, each row of the outgoing degree matrix and each row of the incoming degree matrix are respectively standardized.
The invention has the beneficial effects that: through a learning mechanism of disentanglement representation, the problem that potential entanglement characteristics cannot be extracted and are easily influenced by noise in the session field is solved by using a graph neural network; meanwhile, an attention feature fusion mechanism is provided, so that the problem of excessive smoothness in a graph neural network is relieved; finally, a session de-entanglement representation based on the candidate commodity is provided, so that the representation of the session is richer; the success of the three points enables the model effect to be greatly improved compared with other models in the field.
Drawings
FIG. 1 is a flow chart of the method of the present invention.
Detailed Description
The invention is further described below with reference to fig. 1.
A graph neural network session recommendation method based on disentanglement representation learning comprises the following steps:
a) extracting a session sequence V ═ { V ═ V) containing no user information from a commodity transaction data set1,v2,…vi,…,vnV, the session sequence is composed of several commodities interacting with the user, viFor the ith commodity interacted by the user in the session, i belongs to {1, …, N }, N is the number of commodities interacted by the user in the session, N% of data is selected from the session sequence as training data, the rest 1-N% of data is used as test data, and a candidate commodity set is establishedL={l1,l2,…lj,…,lm},ljJ belongs to {1, …, m } for the jth commodity in the session, and m is the number of commodities in the session;
b) constructing a session directed graph;
c) establishing and training a graph neural network model based on the disentanglement representation;
d) and calculating the score of the candidate commodity as the next possible interaction object of the session to complete the recommendation of the next commodity. Through a learning mechanism of disentanglement representation, the problem that potential entanglement characteristics cannot be extracted and are easily influenced by noise in the session field is solved by using a graph neural network; meanwhile, an attention feature fusion mechanism is provided, so that the problem of excessive smoothness in a graph neural network is relieved; finally, a session de-entanglement representation based on the candidate commodity is provided, so that the representation of the session is richer; the success of the three points enables the model effect to be greatly improved compared with other models in the field.
Example 1:
in step a), the value of N is 80.
Example 2:
constructing a session graph G in the step b) by a formula G (V, E), wherein V comprises all points (one repeating point is calculated) appearing in V, E is an edge set of a directed graph, and E belongs to { E ∈ { E }i-1,ei},ei-1,eiIndicates the i-1 st commodity vi-1To the ith commodity viHas a directed edge, i.e. the user has clicked on the commodity vi-1Then click on the commodity vi。
Example 3:
the step c) comprises the following steps:
c-1) by the formulaCalculating to obtain a commodity v with session embedded through initializationiMapping to the kth feature subspace ci,kIn the formula es,iIs a commodity viInitial embedding of es,i∈RKR is a real number matrix, K is the number of the feature space, | · (| computationally |)2Is L2 norm, WkAs a weight matrix, bkIs a weight matrix, T is a transpose,d is a commercial product viThe original dimension of the beam of light,is the dimension mapped to the kth space;
c-2) obtaining the representation of each characteristic subspace of the commodity in the session, and then using a formulaTwo neighbor commodities v in k space are obtained through calculationi-1And viIs given a similarity score ofci-1Similarity scores for the feature representation of the i-1 st merchandise in sessionConstructing an adjacency matrix A together with the session directed graph in step b) as weights between neighborsk,iThe adjacent matrix is formed by splicing an out-degree matrix and an in-degree matrix, and elements in the adjacent matrix are weights between adjacent commodities;
c-3) by the formula
Calculating to obtain a node table of the ith commodity in the kth feature spaceAs shown in the figure, the material of the steel wire,obtaining the related information of the neighbor nodes for the ith commodity in the kth iteration of the kth feature spaceWo,Wz,Wr,H,Uo,Uz,UrAll are weight matrices, b is a bias matrix, tanh is a hyperbolic tangent activation function,in order to update the door,for forgetting, the new information and the old information are considered to calculate the proportion of the new information and the old information, wherein the new information refers to the neighbor information obtained in the round, the old information refers to the representation of the current commodity node, sigma is a sigmoid function,the kth feature subspace c for the t-1 th iterationi,k,The kth feature subspace c for the t-th iterationi,k,To obtain the information before the current round needs to be forgotten according to the forgetting door mechanismRepresenting the ith point in the kth feature subspace in the session graph of the t-1 iteration, wherein i belongs to { 1.,. n }, and n is the number of points in the session graph;
c-4) obtaining the representation of the ith commodity in the session in each feature space after t rounds of graph neural network iterationSplicing the representations of the ith commodity in each feature space from 1 to k in sequence to form an disentangled representation of the ith commodityc-5) by the formulaCalculating to obtain final representation of the commodityWf、Wq、WpAre all weight matrices, es,iIs a representation of the ith good that did not pass through the neural network; c-6) after obtaining the de-entanglement characteristic representation of the commodities in the session, the general method is to construct the complete session representation only according to the commodities, but in this way, the effect of candidate commodities (commodities to be recommended) is ignored, and we intend to customize a unique session de-entanglement representation for each candidate commodity, firstly according to a formulaObtaining the current interest representation of the ith commodity in the session in the kth feature spaceIs significant coefficient ofIn the formula W1、W2And p are both a matrix of weights,for the feature representation of the ith commodity in the kth feature space in the session, the formula is usedCalculating the global interest expression of the kth characteristic space of the sessionBy the formulaSplicing the global interest representation and the local interest representation to be converted into a session representation in the k characteristic space finallyWhere | | | is the splicing operation, W3Performing the above operations on K feature spaces to obtain a weight matrixk∈{1,...,K};
c-7) after obtaining the global interest and the representation of the candidate commodity in each feature subspace, replacing the formula of the step c-1) with the candidate commodity set LE in (a)s,iMapping the candidate commodity set L to different feature subspaces by using the formula to obtain e ═ c1,…,ck],ckFor the expression of the candidate commodity in the k characteristic space, the formula is usedCalculating to obtain the average representation gamma of the candidate commodity in each feature space according to a formula thetak=qTσ(W1γ+W2ck+ b) calculating the attention fraction theta of the candidate commodity to the kth feature spacekBy the formulaCalculating to obtain the session representation S of the candidate commoditytIn the formula, the | | | is splicing operation and passes through the formula Sh=W3(St) Calculating to obtain final disentanglement representation S of sessionhIn the formula W3Is a weight matrix;
c-8) by the formulaCalculating a likelihood score Z for the candidate good for the next interactioniCompleting the establishment of the neural network model;
c-9) by the formula La=Lc+λLdecCalculating a loss function LaIn the formula LcThe difference from the true commodity label is calculated for the cross entropy loss function,Ldecthe redundancy of the respective feature subspaces is eliminated as a regularization for the distance correlation function, yiin order to be a real label, the label,for the label obtained by the calculation of the graph neural network model, lambda is the coefficient controlling the regular term, dCov is the distance covariance between two matrixes, dVar is the covariance of the matrix itself,for the initial representation matrix of all the commodities in session in the kth feature space,combining the loss function L through BPTT back propagation for the initial representation matrix of all commodities in the (k + 1) th feature space in sessionaOptimizing the graph neural network model of steps c-1) to c-8), 0 indicating that the graph neural network has not been trained yet.
Example 4:
step d), inputting the test data in the ession sequence into the trained neural network model to obtainsession de-entanglement representation ShAnd candidate item representation ciBy the formulaCalculating a likelihood score Z for the next recommendation for the itemiAccording to the probability score ZiAnd sorting, wherein the score represents the possibility that the commodity is taken as the next interactive object in the current session, and the commodity with the highest sorting is taken as the next commodity for recommendation.
Example 5:
in the step c-2), before splicing operation of the outgoing matrix and the incoming matrix, standardization processing is respectively carried out on each row of the outgoing matrix and the incoming matrix.
Finally, it should be noted that: although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (6)
1. A graph neural network session recommendation method based on disentanglement representation learning is characterized by comprising the following steps:
a) extracting a session sequence V ═ { V ═ V) containing no user information from a commodity transaction data set1,v2,...vi,...,vnV, the session sequence is composed of several commodities interacting with the user, viSelecting N% of data from the session sequence as training data, and the rest 1-N% of data as test data to establish a candidate commodity set L ═ L ═ N ∈ {1, …, N } for the ith commodity interacted by the user in the session, wherein N is the number of commodities interacted by the user in the session, and the data of the N% are selected as training data and the rest 1-N% are selected as test data1,l2,…lj,…,lm},ljFor the jth commodity in session, j is equal to {1, …, m }, and m isThe number of commodities in session;
b) constructing a session directed graph;
c) establishing and training a graph neural network model based on the disentanglement representation;
d) and calculating the score of the candidate commodity as the next possible interaction object of the session to complete the recommendation of the next commodity.
2. The graph neural network session recommendation method based on disentanglement representation learning, according to claim 1, wherein: in step a), the value of N is 80.
3. The graph neural network session recommendation method based on disentanglement representation learning, according to claim 1, wherein: constructing a session graph G in the step b) by a formula G ═ V, E, wherein E is an edge set of the directed graph, and E ∈ { E } Ei-1,ei},ei-1,eiIndicates the i-1 st commodity vi-1To the ith commodity viHas a directed edge.
4. The disentanglement representation learning-based graph neural network session recommendation method according to claim 1, wherein step c) includes the steps of:
c-1) by the formulaCalculating to obtain a commodity v with session embedded through initializationiMapping to the kth feature subspace ci,kIn the formula es,iIs a commodity viInitial embedding of es,i∈RKR is a real number matrix, K is the number of the feature space, | · (| computationally |)2Is L2 norm, WkAs a weight matrix, bkIs a weight matrix, T is a transpose,d is a commercial product viThe original dimension of the beam of light,is the dimension mapped to the kth space;
c-2) by the formulaTwo neighbor commodities v in k space are obtained through calculationi-1And viIs given a similarity score ofci-1Similarity scores for the feature representation of the i-1 st merchandise in sessionConstructing an adjacency matrix A together with the session directed graph in step b) as weights between neighborsk,iThe adjacent matrix is formed by splicing an out-degree matrix and an in-degree matrix, and elements in the adjacent matrix are weights between adjacent commodities;
c-3) by the formula
Calculating to obtain the node representation of the ith commodity in the kth feature space,obtaining the related information of the neighbor nodes for the ith commodity in the kth iteration of the kth feature spaceWo,Wz,Wr,H,Uo,Uz,UrAll are weight matrices, b is a bias matrix, tanh is a hyperbolic tangent activation function,in order to update the door,to forget gate, σ is sigmoid function,the kth feature subspace c for the t-1 th iterationi,k,The kth feature subspace c for the t-th iterationi,k,To obtain the information before the current round needs to be forgotten according to the forgetting door mechanism Representing the ith point in the kth feature subspace in the session graph of the t-1 th iteration, wherein i belongs to {1, …, n }, and n is the number of points in the session graph;
c-4) obtaining the representation of the ith commodity in the session in each feature space after t rounds of graph neural network iterationSplicing the representations of the ith commodity in each feature space from 1 to k in sequence to form an disentangled representation of the ith commodity
c-5) by the formulaCalculating to obtain final representation of the commodityWf、Wq、WpAre all weight matrices, es,iIs a representation of the ith good that did not pass through the neural network;
c-6) according to the formulaObtaining the current interest representation of the ith commodity in the session in the kth feature spaceIs significant coefficient ofIn the formula W1、W2And p are both a matrix of weights,for the feature representation of the ith commodity in the kth feature space in the session, the formula is usedCalculating the global interest expression of the kth characteristic space of the sessionBy the formulaRepresenting global interests with local interestsThe representation concatenation is converted into a session representation finally in the kth feature spaceWhere | | | is the splicing operation, W3Performing the above operations on K feature spaces to obtain a weight matrix
c-7) substituting the candidate commodity set L for the formula in the step c-1)E in (a)s,iMapping the candidate commodity set L to different feature subspaces by using the formula to obtain e ═ c1,...,ck],ckFor the expression of the candidate commodity in the k characteristic space, the formula is usedCalculating to obtain the average representation gamma of the candidate commodity in each feature space according to a formula thetak=qTσ(W1γ+W2ck+ b) calculating the attention fraction theta of the candidate commodity to the kth feature spacekBy the formulaCalculating to obtain the session representation S of the candidate commoditytIn the formula, the | | | is splicing operation and passes through the formula Sh=W3(St) Calculating to obtain final disentanglement representation S of sessionhIn the formula W3Is a weight matrix;
c-8) by the formulaCalculating a likelihood score Z for the candidate good for the next interactioniCompleting the establishment of the neural network model;
c-9) by the formula La=Lc+λLdecCalculating a loss function LaIn the formula LcThe difference from the true commodity label is calculated for the cross entropy loss function,Ldecthe redundancy of the respective feature subspaces is eliminated as a regularization for the distance correlation function, yiin order to be a real label, the label,for the label obtained by the calculation of the graph neural network model, lambda is the coefficient controlling the regular term, dCov is the distance covariance between two matrixes, dVar is the covariance of the matrix itself,for the initial representation matrix of all the commodities in session in the kth feature space,combining the loss function L through BPTT back propagation for the initial representation matrix of all commodities in the (k + 1) th feature space in sessionaOptimizing the graph neural network model of steps c-1) to c-8).
5. The graph neural network session recommendation method based on disentanglement representation learning, according to claim 1, wherein: step d), inputting the test data in the ession sequence into the trained graph neural network model to obtain the session disentanglement representation ShAnd candidate item representation ciBy the formulaCalculating a likelihood score Z for the next recommendation for the itemiAccording to the probability score ZiAnd sorting, and recommending the commodity with the highest sorting as the next commodity.
6. The graph neural network session recommendation method based on disentanglement representation learning, according to claim 1, wherein: in the step c-2), before splicing operation of the outgoing matrix and the incoming matrix, standardization processing is respectively carried out on each row of the outgoing matrix and the incoming matrix.
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