CN114022227A - Information popularization method and device and readable storage medium - Google Patents
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Abstract
The invention discloses an information popularization method, information popularization equipment and a readable storage medium, and belongs to the technical field of information propagation chains. The method comprises the steps of acquiring event behavior related information corresponding to event related behaviors and information of a first user by monitoring event reporting related interfaces; determining an event behavior relation corresponding to event behavior related information based on the information of the first user and a preset social fission collaboration network; determining at least one second user and associated event behavior information of the second user based on the event behavior relationship; according to a preset integral rule, determining integral values corresponding to the event behavior related information and the associated event behavior information, and respectively performing integral recharging processing on accounts of the first user and the second user so as to promote the first user and the second user to popularize the information corresponding to the event behavior; through the mode, the users related to the event related behaviors are rewarded with the points in real time, the response speed of the reward points is improved, and the information popularization efficiency is improved through rewarding the users.
Description
Technical Field
The present invention relates to the field of information propagation chains, and in particular, to an information dissemination method, device and readable storage medium.
Background
The fission of the real estate industry is based on the fission of the social circle of a user, namely, the social tool is used for carrying out one or more times of propagation in the circle of the real estate agency, and a mode of introducing the user by the user is formed in a short time, so that a large amount of user growth and information promotion are realized in a short time. However, currently, the obtained rewards are limited, the rewards are usually obtained after the client deals, so that the rewards are lagged, and the difficulty of the house property intermediary personnel to reach the deal nodes is high, thereby causing the problem of low information popularization efficiency.
Disclosure of Invention
The invention mainly aims to provide an information popularization method, information popularization equipment and a readable storage medium, and aims to solve the technical problem of low information popularization efficiency.
In order to achieve the above object, the present invention provides an information promotion method, including the steps of:
monitoring an event reporting related interface, and acquiring event behavior related information corresponding to event related behaviors and information of a first user;
determining an event behavior relation corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network;
determining at least one second user and associated event behavior information of the second user based on the event behavior relationship;
and determining integral values corresponding to the event behavior related information and the associated event behavior information according to a preset integral rule, and respectively performing integral recharging processing on accounts of the first user and the second user so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
Preferably, before the step of monitoring the event reporting related interface and acquiring the event behavior related information corresponding to the event related behavior and the information of the first user, the method includes:
acquiring user behavior information, and recording the user behavior information and current user information corresponding to the user behavior information, wherein the user behavior information comprises at least one event behavior related information, and the current user information comprises at least one first user;
acquiring online information of the user behavior information, wherein the online information comprises online user information and online behavior information, and the online behavior information and the user behavior information have a relative relationship;
and establishing the social fission collaboration network based on the current user information, the online user information, the user behavior information and the online behavior information.
Preferably, the step of acquiring the user behavior information and recording the user behavior information and the current user information corresponding to the user behavior information includes:
receiving an operation instruction corresponding to the user behavior information, wherein the operation instruction comprises a recording instruction and a reporting instruction;
and responding to the operation instruction, acquiring the user behavior information, and recording the user behavior information and the current user information corresponding to the user behavior information.
Preferably, the step of determining an event behavior relationship corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network includes:
calling promotion behavior information of the event behavior related information in the social fission collaborative network based on the information of the first user, wherein the promotion behavior information comprises the online behavior information and the user behavior information;
and integrating the promotion behavior information according to a preset rule to obtain the event behavior relation.
Preferably, the step of determining at least one second user and associated event behavior information of the second user based on the event behavior relationship includes:
acquiring at least one piece of popularization behavior information in the event behavior relationship;
screening promotion behavior information with preset relevance degree with the event behavior related information from the at least one promotion behavior information to obtain relevant event behavior information;
and determining user information corresponding to the associated event behavior information based on the social fission collaboration network to obtain the second user.
Preferably, the step of determining, according to a preset integral rule, an integral value corresponding to the event behavior related information and the associated event behavior information, and performing integral recharging processing on the accounts of the first user and the second user respectively to prompt the first user and the second user to promote the information corresponding to the event behavior includes:
acquiring a preset integral rule;
determining a first integral value corresponding to the event behavior related information based on the integral rule, and performing integral recharging processing on the first user according to the first integral value;
and determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral recharging processing on the second user according to the second integral value so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
Preferably, after the step of determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral recharging processing on the second user according to the second integral value to prompt the first user and the second user to promote the information corresponding to the event-related behavior, the method includes:
judging whether the first integral value and the second integral value are charged completely;
if so, marking the event behavior related information corresponding to the first integral value, marking the associated event behavior information corresponding to the second integral value, and not performing recharging processing on the marked event behavior information and the account corresponding to the associated event behavior information.
Preferably, after the step of determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral recharging processing on the second user according to the second integral value to prompt the first user and the second user to promote the information corresponding to the event-related behavior, the method includes:
and establishing account point display interfaces of the first user and the second user so that the users can view point change based on the account point display interfaces, wherein the point display interfaces comprise user account information, point running water information, fission customer data information, point total amount information and task information for earning points.
In addition, in order to achieve the above object, the present invention further provides an information promotion device, where the information promotion device includes a memory, a processor, and an information promotion program stored in the memory and executable on the processor, and the information promotion program implements the steps of the information promotion method described above when executed by the processor.
In addition, to achieve the above object, the present application also provides a computer-readable storage medium having an information popularization program stored thereon, which when executed by a processor implements the steps of the information popularization method as described above.
The information popularization method comprises the following steps: monitoring an event reporting related interface, and acquiring event behavior related information corresponding to event related behaviors and information of a first user; determining an event behavior relation corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network; determining at least one second user and associated event behavior information of the second user based on the event behavior relationship; according to a preset integral rule, determining integral values corresponding to the event behavior related information and the associated event behavior information, and respectively performing integral recharging processing on accounts of the first user and the second user so as to promote the first user and the second user to popularize the information corresponding to the event related behavior; by the method, the event-related behaviors of the users are monitored in real time to obtain the event-related information, the event-behavior relationship chain of the behavior corresponding to the event-related information is called based on the social fission cooperative network, so that the users related to the event behaviors can be rewarded with points in time, the response speed of the point reward is improved, and the information popularization efficiency is improved by rewarding the users.
Drawings
Fig. 1 is a schematic structural diagram of an information promotion device of a hardware operating environment according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a first embodiment of the information promotion method according to the present invention;
fig. 3 is a schematic diagram of a system module in a first embodiment of the information promotion method of the present invention;
fig. 4 is a schematic diagram of a detailed functional module of the information popularization apparatus of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Referring to fig. 1, fig. 1 is a schematic structural diagram of an information popularization apparatus in a hardware operating environment according to an embodiment of the present invention.
As shown in fig. 1, the information popularization apparatus may include: a processor 1001, such as a Central Processing Unit (CPU), a communication bus 1002, a user interface 1003, a network interface 1004, and a memory 1005. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a WIreless interface (e.g., a WIreless-FIdelity (WI-FI) interface). The Memory 1005 may be a Random Access Memory (RAM) Memory, or may be a Non-Volatile Memory (NVM), such as a disk Memory. The memory 1005 may alternatively be a storage device separate from the processor 1001.
Those skilled in the art will appreciate that the configuration shown in fig. 1 does not constitute a limitation of the information dissemination device and may include more or less components than shown, or combine certain components, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a storage medium, may include therein an operating system, a data storage module, a network communication module, a user interface module, and an information popularization program.
In the information popularization apparatus shown in fig. 1, the network interface 1004 is mainly used for data communication with other apparatuses; the user interface 1003 is mainly used for data interaction with a user; the processor 1001 and the memory 1005 in the information promotion device of the present invention may be provided in the information promotion device, and the information promotion device calls the information promotion program stored in the memory 1005 through the processor 1001 and executes the information promotion method provided by the embodiment of the present invention.
An embodiment of the present invention provides an information popularization method, and referring to fig. 2, fig. 2 is a schematic flow diagram of a first embodiment of an information popularization method according to the present invention.
The embodiments of the present application provide an embodiment of an information popularization method, and it should be noted that, although a logical order is shown in a flowchart, in some cases, the steps shown or described may be performed in an order different from that here. The execution main body of each embodiment of the information popularization method is an information popularization system, such as a WeChat applet, a real estate platform and the like. It should be noted that the information promotion method is applied to an information promotion device, the information promotion device belongs to an information promotion system, and the information promotion system belongs to an information promotion device. The following takes a system of a real estate platform as an example for detailed analysis, and the specific implementation of other systems are basically the same and will not be described herein again.
In this embodiment, the information promotion method includes:
step S10, monitoring event report relative interface, and obtaining event behavior relative information and first user information corresponding to event relative behavior;
step S20, determining an event behavior relationship corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network;
step S30, determining at least one second user and the associated event behavior information of the second user based on the event behavior relationship;
step S40, determining, according to a preset integral rule, integral values corresponding to the event behavior related information and the associated event behavior information, and performing integral recharging processing on the accounts of the first user and the second user respectively, so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
Fig. 3 is a block diagram illustrating a promotion system for information promotion, according to an example embodiment. Various modules and connection relations regarding various functions of performing information promotion are configured in a property platform, for example, the property platform includes an on-line building sales department module, a national marketing module, a passenger center module, an event center module, a user center module, a marketing automation module, a benefit center module, an on-line building sales workstation module, wherein:
the on-line building selling module is used for acquiring user behaviors, recording various behaviors of browsing, authorizing, electricity reserving, sharing and the like of the user, recording an on-line and off-line relation after information sharing, and reporting the acquired behaviors to the event center and the visitor center;
the system comprises a citizen marketing module, a data processing module and an event center, wherein the citizen marketing module is used for registering brokers, registering clients, visiting clients, approving clients, subscribing clients and the like, recording broker behaviors and reporting the behaviors to the event center;
the event center module is used for providing an SDK (Software Development Kit) reported by an event, receiving the event, recording a sharing fission relationship and outputting a fission client query interface;
the visitor center module is used for recording user behaviors and recording user information propagation relation;
the marketing automation module is used for configuring various event point rules, including first-level online, second-level online and the like, weak relation and strong relation, triggering and generating points at different nodes through a marketing automation creation process engine, calling a point interface of a welfare center, and triggering generation of the points in real time;
the user center module is used for recording information such as an ID (Identity document) of a user, a nickname of a social platform, a mobile phone number and the like;
the welfare center module is used for providing a point interface, recording the running of user points, establishing a user point account and presenting the user points in a background so as to be convenient for an administrator to view;
and the online building selling workbench module is used for displaying running water generated and consumed by points, recording the total amount of the points, recording fission client data and showing a task of earning the points.
In this embodiment, it should be noted that the event reporting related interface refers to an interface for monitoring a user behavior of the system, and when the event related behavior occurs on the reporting related interface, the event behavior information corresponding to the event related behavior is acquired, for example, when the user browses or leaves power on a property platform, the event reporting related interface records browsing or power-on actions occurring on the event reporting related interface, that is, the event behavior related information. It should be noted that the event behavior related information includes behavior information with a certain integral value, such as sharing, browsing, consulting, power reserving, broker registration, preparation, visit, research, subscription, etc., the event behavior related information is information of at least one of the behaviors, and the event behavior related information may be set by a developer or a system administrator according to a requirement, and is not specifically limited herein.
Further, monitoring the event reporting related interface, and before acquiring the event behavior related information corresponding to the event related behavior and the information of the first user, the method includes the following steps S11-S13:
step S11, obtaining user behavior information, and recording the user behavior information and current user information corresponding to the user behavior information, wherein the user behavior information includes at least one event behavior related information, and the current user information includes at least one first user;
step S12, obtaining online information of the user behavior information, wherein the online information comprises online user information and online behavior information, and the online behavior information and the user behavior information have a relative relationship;
step S13, establishing the social fission collaboration network based on the current user information, the online user information, the user behavior information and the online behavior information.
In this embodiment, when the event reporting related interface of the system acquires the user behavior information, the user behavior information is recorded, where the user behavior information includes at least one event behavior related information, and all behaviors of the user in the system are recorded, that is, the user behavior information includes behaviors of the user in the system, such as sharing, browsing, looking up, power reserving, registering a broker, making a report, visiting, approving, subscribing, and the like. In order to facilitate the subsequent distribution of points, the current user information of the user behavior information is recorded at the same time of recording the user behavior information, wherein the current user information comprises at least one first user. Each item of user behavior information and corresponding current user information are recorded in the dive center module, it should be noted that the dive center acquires and records the user behavior information in real time, that is, when the event reports the user behavior information generated by the relevant interface, the user behavior information and the current user information generated by the current action are recorded.
In the system, besides a certain point reward is given to an account corresponding to the current user information by recording the current user information, in order to improve the efficiency of information promotion, a certain point reward is also given to an online user sharing or promoting corresponding information. Therefore, online information of the user behavior information is obtained, wherein the online information includes online user information and online behavior information, the online is an upper level of the information promotion and propagation chain or an upper level user sending promotion information, the online behavior information refers to behavior information of a user sending a score making task, and the information of the user is online user information. The system records and acquires the behavior of the superior user sharing the information to be promoted and the online user information in real time, and records the behavior and the online user information with the hidden client center, so that a primary behavior relation between the online behavior information and the user behavior information of the current user is formed. Converging the current user information, the user behavior information, the online user information, the online behavior information and the primary behavior relationship to form a propagation chain of a mesh structure, namely a Social fission collaboration network (SCN), wherein the user behavior, the behavior relationship, the user point condition and the like can be inquired based on the SCN to realize the timely distribution of points, so that the point hysteresis condition of event nodes is avoided, and the efficiency of information popularization is improved.
It should be noted that the relationship chain of information dissemination includes a strong provisioning relationship and a weak provisioning relationship, where the weak provisioning relationship refers to that the online user shares the information to be promoted in any platform or channel capable of disseminating information without a target object, so that the current user executes a corresponding action, and the online user and the current user belong to the weak provisioning relationship. It is understood that the current user may be a user who has no room purchasing requirement, a user who has a room purchasing requirement but currently has no requirement, or a user who browses the room platform at will, such as a user recorded by a visitor center. The strong provision relationship means that sharing or promotion information of a target object exists in a social platform or a channel through an online user so that the current user executes corresponding behaviors, and at the moment, the online user and the current user belong to the strong provision relationship. It can be understood that, the online broker develops the offline broker by inviting registration or sending a registration link, and it should be noted that the users between strong provision relationships can also be formed by the online users sharing the promotion information at will, that is, the users can not explicitly invite registration or the like. After the current user in the strong reporting relationship is registered as the broker, the probability that the promotion information is promoted and executed is higher, so that different integral values are set according to different reporting relationships to promote information promotion.
Further, acquiring user behavior information, and recording the user behavior information and current user information corresponding to the user behavior information, including the following steps S111-S112:
step S111, receiving an operation instruction corresponding to the user behavior information, wherein the operation instruction comprises a recording instruction and a reporting instruction;
step S112, responding to the operation instruction, acquiring the user behavior information, and recording the user behavior information and the current user information corresponding to the user behavior information.
In this embodiment, an operation instruction corresponding to a user behavior is received, where the operation instruction includes a recording instruction and a reporting instruction, and the system includes an online building selling department module and a citizen marketing module, so that when a user browses, subscribes, and the like on a system of a house platform, the system automatically sends the recording instruction when monitoring user behavior information, so that the online building selling department module records the user behavior information and current user information. When a certain integral reward is required to be carried out according to the user behavior information of the user, the system controls the event center module to provide an SDK interface for reporting the event, and when the SDK of the event is connected with the corresponding reporting interface, the system can transmit data from the module in the SDK. At this time, the recorded user behavior information and the current user information are reported to the event center module or the passenger center module in response to the reporting instruction.
Step S20, determining an event behavior relationship corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network;
in this embodiment, information of a first user is input into a social fission collaboration network, and an event behavior relationship corresponding to the first user information and event behavior related information is retrieved, where the event behavior relationship refers to a relationship formed by primary behavior relationships related to the event behavior related information, and the event behavior relationship includes user behavior information and current user information related to the event behavior related information.
Further, determining an event behavior relationship corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network, including the following steps S21-S22:
step S21, based on the information of the first user, calling promotion behavior information of the event behavior related information in the social fission collaborative network, wherein the promotion behavior information includes the online behavior information and the user behavior information;
and step S22, integrating the promotion behavior information according to a preset rule to obtain the event behavior relationship.
In this embodiment, promotion behavior information of event behavior related information in a social fission collaboration network is called based on information of a first user, where the promotion behavior information refers to user behavior information and online behavior information which are related to the event behavior related information. Integrating promotion behavior information according to a preset rule to obtain an event behavior relation, wherein the preset rule refers to a rule for integrating the promotion behavior information, such as a rule according to the time sequence of event occurrence, and it can be understood that when the promotion behavior information needs to be integrated according to the event occurrence sequence rule, when user behavior information needs to be recorded, the system time when the user behavior occurs is recorded at the same time, and user behavior time is obtained; the preset rule can also be a grade number of online events in the time behavior relationship, and it can be understood that if the grade number is five, five online users of event behavior related information in the social fission collaboration network are called, and popularization behavior information corresponding to the time behavior related information, which is made by the five online users, is acquired.
Step S30, determining at least one second user and the associated event behavior information of the second user based on the event behavior relationship;
in this embodiment, users with information promotion function in the event behavior relationship of the first user need to be given a certain bonus point, and thus, these users with promotion function, that is, the second user, need to be determined, and a specific point value of the bonus point is determined according to the associated event behavior information related to the event behavior related information made by the second user.
Further, determining at least one second user and associated event behavior information of the second user based on the event behavior relationship, including the following steps S31-S33:
step S31, acquiring at least one piece of popularization behavior information in the event behavior relationship;
step S32, screening, from the at least one piece of popularization behavior information, popularization behavior information having a preset degree of association with the event behavior related information to obtain associated event behavior information;
step S33, determining, based on the social fission collaboration network, user information corresponding to the associated event behavior information, and obtaining the second user.
In this embodiment, at least one piece of popularization behavior information in the event behavior relationship is obtained, and since there may be invalid behavior information redeemed for points in the popularization behavior information, it is necessary to screen out the popularization behavior information having a preset association with the event behavior related information from the at least one piece of popularization behavior information to obtain the associated event behavior, where the preset association refers to a screening precision set by a manager of the popularization platform according to a point allocation requirement, and when the screening precision is higher, the online behavior information of the online user is more intimate with the event behavior related information of the first user, and both belong to a strong reporting relationship, and if the screening precision is 1, the online user having a direct relationship of the first user is only rewarded with points, that is, the direct online user of the first user. The smaller the screening precision is, the more the promotion behavior information in the event behavior relationship is, the more the online users of the first user are, and the two users belong to the weak reporting relationship.
It can be understood that if the event behavior related information of the user D is the visit behavior, the sharing information of the user a, the browsing information of the user B, and the user B reporting the information of the user D in the event behavior relationship are obtained, the associated event behavior information of the user a is the sharing behavior, the associated event behavior information of the user B is the browsing behavior and the reporting client behavior, the user D is prompted to execute the corresponding bonus points in the event behavior relationship of the visit behavior, both the users A, B and D can obtain the corresponding bonus points, and the specific integral value is determined according to the associated event behavior information made by each user. It should be noted that the associated event behavior information is a behavior associated with the event behavior related information, and it can be understood that if the user a shares information to the user B and the user C, but the visiting behaviors of the user C and the user D are not associated, the associated event behavior information only obtains the behavior information of the user a and the user B. If the preset association degree is set as the first-level online, the direct online of the user D is the user B, and the associated event behavior information only acquires the behavior information of the user B.
In order to improve the reward efficiency and the liveness of each link or node in the information promotion process, the information of the second user corresponding to the associated event behavior information needs to be acquired based on the social fission collaboration network, and rewards such as point recharging and the like are given to the point account of the second user in time.
Step S40, determining, according to a preset integral rule, integral values corresponding to the event behavior related information and the associated event behavior information, and performing integral recharging processing on the accounts of the first user and the second user respectively, so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
In this embodiment, according to a preset integral rule, integral values corresponding to the event behavior related information and the associated event behavior information are determined, a certain integral is awarded to the user corresponding to the related information and the associated event behavior information, and the activity of the user is improved, so that the popularization efficiency of the information corresponding to the user behavior is improved.
Further, according to a preset integral rule, determining integral values corresponding to the event behavior related information and the associated event behavior information, and respectively performing integral recharging processing on the accounts of the first user and the second user to prompt the first user and the second user to promote information corresponding to the event behavior, including the following steps S41-S43:
step S41, acquiring a preset integral rule;
step S42, determining a first integral value corresponding to the event behavior related information based on the integral rule, and performing integral recharging processing on the first user according to the first integral value;
step S43, determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral recharging processing on the second user according to the second integral value, so as to promote the first user and the second user to promote information corresponding to the event related behavior.
In this embodiment, a preset integral rule in the marketing automation module is obtained, where the rule is determined according to user behavior information, and in the preset integral rule, each piece of user behavior information corresponds to a uniquely determined integral value, it can be understood that the preset integral rule sets the integral value corresponding to a browsing behavior to be m points, the integral value corresponding to a power-on behavior to be n points, and the integral value of a subscription behavior to be k points, and when monitoring event behavior related information made by a first user, the event behavior related information is matched with the user behavior information to determine the event behavior related information to be the subscription behavior information, so that the obtainable integral value corresponding to the behavior of the first user is k points. It should be noted that the size between m, n, and k corresponding to the related information of different event behaviors can be set according to the influence weight of information promotion, for example, the subscription behavior achieves the purpose of information promotion and purchases a house property; the electricity-staying behavior is in the information popularization process, electricity is reserved to indicate that the electricity-staying behavior has a purchase demand, namely the electricity-staying behavior is a potential customer, the potential customer has a high probability of achieving the purpose of information popularization, and when the probability cannot be larger than the subscription behavior, the integral value corresponding to the subscription behavior can be set to be larger than the integral value of the electricity-staying behavior. The specific implementation of the integral value setting of other behavior information is basically the same, and is not described herein again.
Note that the degree of association between the integrated value and the event-behavior related information is not directly related, and the integrated value is related to the event-behavior related information. It can be understood that, the user a shares information with the user B, the user B shares information with the user C, the user C reports the user D, and the user D executes the subscription behavior, in the event behavior relationship, even if the user C belongs to the information dissemination and promotion user of the third level, since the influence weight of the reporting behavior of the user C on achievement of the information dissemination purpose is greater than the influence weight of the behaviors of the users a and B, the integral value acquired by the user C is greater than the user a and B.
Because a strong backup relationship and a weak backup relationship exist in the social fission collaboration network, a manager of the promotion platform can also set different integral values for event behaviors corresponding to event behavior related information according to different backup relationships, for example, the integral value of a sharing behavior in the strong backup relationship is different from the integral value of a sharing behavior in the weak backup relationship, and the integral value of a user behavior of the strong backup relationship can be larger than the integral value of the same user behavior in the weak backup relationship because a user registers a broker. It should be noted that the integral values corresponding to different user behavior information may be designed according to different purposes and requirements, and are not specifically limited herein.
And determining an integral value, namely a first integral value, of the behavior corresponding to the event behavior related information made by the first user based on the integral rule, acquiring integral interface information in the welfare center module, recharging the first integral value into the integral account of the first user through the integral interface, and simultaneously recording an integral value recharging event by the welfare center module to form integral running water of the first user. Determining an integral value of a behavior corresponding to the associated event behavior information of the second user, that is, a second integral value, based on the integral rule, obtaining integral interface information in the welfare center module, recharging the second integral value into the integral account of the second user through the integral interface, and simultaneously, recording an integral value recharging event by the welfare center module to form an integral running water of the second user. The user's score can be used for the preferential use with promotion information relevant or other information, uses the score after, records the score and uses the record, from this, recharges through the score and the record of using, forms the score rivers.
It should be noted that when the social fission collaboration network records that online users related to event behavior related information are inconsistent, the user who first generates the promotion behavior within the validity period is determined as the point reward user. It can be understood that the user a and the user B share the promotion information to the user C within a period of time, and the user C finally completes the subscription behavior, and then it needs to determine which user of the users a and B can obtain the reward of the points. Besides determining the user according to the first behavior making mode in the validity period, the method can also determine the attention degree of the user C to the information shared by the user A and the user B, wherein the attention degree is obtained by the system, and if the user with high attention degree is a rewarded user; the specific implementation of other methods for determining that the online user corresponding to the same user behavior information is the point reward user may also be the same according to the sharing user corresponding to the information browsed last before the user C makes a specific behavior, and details are not repeated here.
Further, after determining a second integral value corresponding to the associated event behavior information based on the integral rule and performing integral recharging processing on the second user according to the second integral value to prompt the first user and the second user to promote the information corresponding to the event-related behavior, the method includes the following steps S45-S46:
step S45, determining whether the first integral value and the second integral value are charged up;
step S46, if yes, marking the event behavior related information corresponding to the first integral value, marking the associated event behavior information corresponding to the second integral value, and not performing recharging processing on the marked event behavior information and the account corresponding to the associated event behavior information.
In this embodiment, event behavior related information is recorded in the social fission collaboration network, so that all information related to information promotion is recorded in the social fission collaboration network, a first user making a behavior corresponding to the event behavior related information is at the lowest end of an event behavior relationship in the current monitoring, if the first user shares information with a third user and the third user makes a specific behavior capable of obtaining an integral value, at this time, both the first user and the third user can obtain an integral value reward, if the third user makes the same specific behavior capable of obtaining an integral value after the behavior is finished, according to a preset integral rule, the first user and the third user can obtain an integral value reward again, in order to avoid a behavior causing network pressure due to invalidity and meaningless information promotion, the specific behavior of the same event behavior related information of the same user is set to obtain an integral value reward only once, including other users in the event behavior relationship corresponding to the event behavior related information.
Specifically, whether the first integral value and the second integral value are charged is judged, if the charging is completed, the event behavior related information corresponding to the first integral value is marked, the associated event behavior information corresponding to the second integral value is marked, the marked event is identified when the same event behavior related information is monitored next time, and the integral rewarding and charging processing is not performed on the account of the corresponding user any more.
After the point recharging is completed, the system can also establish account point display interfaces of the first user and the second user, wherein the point display interfaces comprise user account information, point running water information, fission customer data information, total point information and task information for point earning, so that the user can check point change based on the account point display interfaces, or the user enters the task interfaces for point earning based on the task information of the account point display interfaces, the obtained points can be used for being related to popularization information or being used in other preferential ways, and the response speed and the efficiency of the user to information popularization are improved through point reward.
The information popularization method comprises the following steps: monitoring an event reporting related interface, and acquiring event behavior related information corresponding to event related behaviors and information of a first user; determining an event behavior relation corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network; determining at least one second user and associated event behavior information of the second user based on the event behavior relationship; according to a preset integral rule, determining integral values corresponding to the event behavior related information and the associated event behavior information, and respectively performing integral recharging processing on accounts of the first user and the second user so as to promote the first user and the second user to popularize the information corresponding to the event related behavior; by the method, the event-related behaviors of the users are monitored in real time to obtain the event-related information, the event-behavior relationship chain of the behavior corresponding to the event-related information is called based on the social fission cooperative network, so that the users related to the event behaviors can be rewarded with points in time, the response speed of the point reward is improved, and the information popularization efficiency is improved by rewarding the users.
This application still provides an information popularization device, refer to fig. 4, information popularization device includes:
the monitoring module 10 monitors the event reporting related interface, and acquires event behavior related information corresponding to the event related behavior and information of the first user;
the first determining module 20 is configured to determine an event behavior relationship corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network;
a second determining module 30, configured to determine at least one second user and associated event behavior information of the second user based on the event behavior relationship;
and the integral recharging module 40 is configured to determine integral values corresponding to the event behavior related information and the associated event behavior information according to a preset integral rule, and perform integral recharging processing on the accounts of the first user and the second user respectively to promote the first user and the second user to popularize the information corresponding to the event behavior.
Optionally, the information promoting apparatus further includes:
the first acquisition module is used for acquiring user behavior information and recording the user behavior information and current user information corresponding to the user behavior information, wherein the user behavior information comprises at least one event behavior related information, and the current user information comprises at least one first user;
the second acquisition module is used for acquiring online information of the user behavior information, wherein the online information comprises online user information and online behavior information, and the online behavior information and the user behavior information have a relative relation;
the establishing module is used for establishing the social fission cooperative network based on the current user information, the online user information, the user behavior information and the online behavior information.
Optionally, the first obtaining module includes:
the receiving submodule is used for receiving an operation instruction corresponding to the user behavior information, wherein the operation instruction comprises a recording instruction and a reporting instruction;
and the response submodule is used for responding to the operation instruction, acquiring the user behavior information and recording the user behavior information and the current user information corresponding to the user behavior information.
Optionally, the first determining module 20 includes:
a calling and obtaining sub-module which calls promotion behavior information of the event behavior related information in the social fission collaboration network based on the information of the first user, wherein the promotion behavior information includes the online behavior information and the user behavior information;
and the integration submodule integrates the popularization behavior information according to a preset rule to obtain the event behavior relation.
Optionally, the second determining module 30 includes:
the first obtaining submodule is used for obtaining at least one piece of popularization behavior information in the event behavior relation;
the screening submodule screens promotion behavior information with preset relevance degree with the event behavior related information from the at least one promotion behavior information to obtain relevant event behavior information;
and the determining submodule is used for determining user information corresponding to the associated event behavior information based on the social fission collaboration network to obtain the second user.
Optionally, the integral charging module 40 includes:
the second acquisition submodule acquires a preset integral rule;
the first recharging sub-module is used for determining a first integral value corresponding to the event behavior related information based on the integral rule and carrying out integral recharging processing on the first user according to the first integral value;
and the second recharging sub-module is used for determining a second integral value corresponding to the associated event behavior information based on the integral rule and carrying out integral recharging processing on the second user according to the second integral value so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
Optionally, the information promoting apparatus further includes:
the judging module is used for judging whether the first integral value and the second integral value are charged completely;
and if so, marking the event behavior related information corresponding to the first integral value, marking the associated event behavior information corresponding to the second integral value, and not performing recharging processing on the marked event behavior information and the account corresponding to the associated event behavior information.
Optionally, the information promoting apparatus further includes:
and the interface display module is used for establishing account point display interfaces of the first user and the second user so that the users can view point change based on the account point display interfaces, wherein the point display interfaces comprise user account information, point running information, fission customer data information, point total amount information and task information for making points.
In addition, an embodiment of the present application further provides a computer-readable storage medium, where an information promotion program is stored on the computer-readable storage medium, and the information promotion program, when executed by a processor, implements the steps of the information promotion method described above.
The specific implementation of the computer-readable storage medium of the present application is substantially the same as the embodiments of the information promotion method described above, and is not described herein again.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (10)
1. An information promotion method is characterized by comprising the following steps:
monitoring an event reporting related interface, and acquiring event behavior related information corresponding to event related behaviors and information of a first user;
determining an event behavior relation corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network;
determining at least one second user and associated event behavior information of the second user based on the event behavior relationship;
and determining integral values corresponding to the event behavior related information and the associated event behavior information according to a preset integral rule, and respectively performing integral recharging processing on accounts of the first user and the second user so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
2. The information promotion method according to claim 1, wherein, before the step of monitoring the event reporting related interface and obtaining the event behavior related information corresponding to the event related behavior and the information of the first user, the method includes:
acquiring user behavior information, and recording the user behavior information and current user information corresponding to the user behavior information, wherein the user behavior information comprises at least one event behavior related information, and the current user information comprises at least one first user;
acquiring online information of the user behavior information, wherein the online information comprises online user information and online behavior information, and the online behavior information and the user behavior information have a relative relationship;
and establishing the social fission collaboration network based on the current user information, the online user information, the user behavior information and the online behavior information.
3. The information promotion method according to claim 2, wherein the step of acquiring the user behavior information and recording the user behavior information and the current user information corresponding to the user behavior information includes:
receiving an operation instruction corresponding to the user behavior information, wherein the operation instruction comprises a recording instruction and a reporting instruction;
and responding to the operation instruction, acquiring the user behavior information, and recording the user behavior information and the current user information corresponding to the user behavior information.
4. The information promotion method according to claim 2, wherein the step of determining an event behavior relationship corresponding to the event behavior related information based on the information of the first user and a preset social fission collaboration network includes:
calling promotion behavior information of the event behavior related information in the social fission collaborative network based on the information of the first user, wherein the promotion behavior information comprises the online behavior information and the user behavior information;
and integrating the promotion behavior information according to a preset rule to obtain the event behavior relation.
5. The information dissemination method according to claim 4, wherein the step of determining at least one second user and associated event behavior information of the second user based on the event behavior relationship comprises:
acquiring at least one piece of popularization behavior information in the event behavior relationship;
screening promotion behavior information with preset relevance degree with the event behavior related information from the at least one promotion behavior information to obtain relevant event behavior information;
and determining user information corresponding to the associated event behavior information based on the social fission collaboration network to obtain the second user.
6. The information promotion method according to claim 1, wherein the step of determining, according to a preset integral rule, integral values corresponding to the event behavior related information and the associated event behavior information, and performing integral recharging processing on accounts of the first user and the second user respectively to prompt the first user and the second user to promote information promotion corresponding to the event behavior comprises:
acquiring a preset integral rule;
determining a first integral value corresponding to the event behavior related information based on the integral rule, and performing integral recharging processing on the first user according to the first integral value;
and determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral recharging processing on the second user according to the second integral value so as to promote the first user and the second user to popularize the information corresponding to the event related behavior.
7. The information promotion method according to claim 6, wherein after the step of determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral charging processing on the second user according to the second integral value to prompt the first user and the second user to promote the information corresponding to the event-related behavior, the method includes:
judging whether the first integral value and the second integral value are charged completely;
if so, marking the event behavior related information corresponding to the first integral value, marking the associated event behavior information corresponding to the second integral value, and not performing recharging processing on the marked event behavior information and the account corresponding to the associated event behavior information.
8. The information promotion method according to any one of claims 1 to 7, wherein after the step of determining a second integral value corresponding to the associated event behavior information based on the integral rule, and performing integral charging processing on the second user according to the second integral value to prompt the first user and the second user to promote the information promotion corresponding to the event-related behavior, the method includes:
and establishing account point display interfaces of the first user and the second user so that the users can view point change based on the account point display interfaces, wherein the point display interfaces comprise user account information, point running water information, fission customer data information, point total amount information and task information for earning points.
9. An information promotion device, characterized in that the device comprises: a memory, a processor, and an information promotion program stored on the memory and executable on the processor, the information promotion program being configured to implement the steps of the information promotion method of any one of claims 1 to 8.
10. A storage medium having stored thereon an information promotion program which, when executed by a processor, implements the steps of the information promotion method according to any one of claims 1 to 8.
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