CN113961846A - Content display method and content display device - Google Patents
Content display method and content display device Download PDFInfo
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- CN113961846A CN113961846A CN202111246020.3A CN202111246020A CN113961846A CN 113961846 A CN113961846 A CN 113961846A CN 202111246020 A CN202111246020 A CN 202111246020A CN 113961846 A CN113961846 A CN 113961846A
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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Abstract
The application discloses a content display method and a content display device, and belongs to the technical field of communication. The content display method comprises the following steps: acquiring loading information of a content page, wherein the content page comprises first content; determining corresponding user input parameters according to the loading information; determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter; and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
Description
Technical Field
The present application belongs to the field of communications technologies, and in particular, relates to a content display method and a content display apparatus.
Background
In the related art, the recommendation information and the content information are displayed in a mixed manner, and if the user is not interested in the content information, the user can quickly refresh the page, so that the recommendation information is not received by the user, and the content display efficiency is low.
Disclosure of Invention
An object of the embodiments of the present application is to provide a content display method and a content display apparatus, which can solve the problem of low content display efficiency.
In a first aspect, an embodiment of the present application provides a content display method, including:
acquiring loading information of a content page, wherein the content page comprises first content;
determining corresponding user input parameters according to the loading information;
determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter;
and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
In a second aspect, an embodiment of the present application provides a content presentation apparatus, including:
the device comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring loading information of a content page, and the content page comprises first content;
the determining module is used for determining corresponding user input parameters according to the loading information; determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter; and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
In a third aspect, embodiments of the present application provide an electronic device, which includes a processor, a memory, and a program or instructions stored on the memory and executable on the processor, where the program or instructions, when executed by the processor, implement the steps of the method according to the first aspect.
In a fourth aspect, embodiments of the present application provide a readable storage medium on which a program or instructions are stored, which when executed by a processor implement the steps of the method according to the first aspect.
In a fifth aspect, embodiments of the present application provide a chip, where the chip includes a processor and a communication interface, where the communication interface is coupled to the processor, and the processor is configured to execute a program or instructions to implement the steps of the method according to the first aspect.
In the embodiment of the present application, a content page shows first content, where the first content specifically includes content information, such as news, information, evaluation, articles, and the like. In the process of browsing the content page by the user, the input parameters of the user, such as the browsing duration of the content by the user or the sliding speed of the page by the user, are judged by acquiring the loading information of the content page. According to the comparison result of the input parameters of the user and the corresponding target threshold value, whether the user is interested in the first content in the current content page or not can be reflected, if the user is interested, the second content can be displayed in the content page, and the second content comprises promotion content, advertisement and the like. Whether the user is interested in the current first content is judged by analyzing the input parameters of the user, and the second content is further displayed to the user when the user is interested in the first content, so that the exposure effect of the second content is improved, and the content display efficiency is improved.
Drawings
Fig. 1 is a flowchart illustrating a content presentation method provided by an embodiment of the present application;
FIG. 2 shows a block diagram of a content presentation apparatus according to an embodiment of the present application;
FIG. 3 shows a block diagram of an electronic device according to an embodiment of the application;
fig. 4 is a schematic diagram of a hardware structure of an electronic device implementing an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be described clearly below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments that can be derived by one of ordinary skill in the art from the embodiments given herein are intended to be within the scope of the present disclosure.
The terms first, second and the like in the description and in the claims of the present application are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It will be appreciated that the data so used may be interchanged under appropriate circumstances such that embodiments of the application may be practiced in sequences other than those illustrated or described herein, and that the terms "first," "second," and the like are generally used herein in a generic sense and do not limit the number of terms, e.g., the first term can be one or more than one. In addition, "and/or" in the specification and claims means at least one of connected objects, a character "/" generally means that a preceding and succeeding related objects are in an "or" relationship.
The content presentation method, the content presentation apparatus, the electronic device, and the storage medium provided in the embodiments of the present application are described in detail below with reference to the accompanying drawings through specific embodiments and application scenarios thereof.
In some embodiments of the present application, a content presentation method is provided, and fig. 1 shows a flowchart of the content presentation method provided in the embodiments of the present application, and as shown in fig. 1, the method includes:
102, acquiring loading information of a content page;
in step 102, a content page includes first content;
in step 106, the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter;
and step 108, determining a display mode of the second content based on the comparison result of the user input parameter and the target threshold.
In the embodiment of the application, the content page is used for presenting content to a user, where the content includes first content and second content, and the first content includes information content, such as news, information, evaluation, articles, and the like. The second content includes promotion content, such as advertisements, content promotions, segment videos, and the like.
When judging whether the second content is displayed or not, judging the user input parameters capable of reflecting the user interest behaviors according to the loading information of the current page. The user input parameter may be specifically embodied as a speed of the user sliding the content page, and the faster the user sliding speed is, the smaller the interest of the user in the first content displayed in the current content page is, and conversely, the slower the user sliding speed is, the longer the user stays in one content, and the larger the interest of the user in the first content displayed in the current content page is.
Therefore, based on the comparison result of the user input parameter and the corresponding target threshold, it can be determined whether the user is interested in the current first content, and thereby determine the presentation manner of the second content, specifically, if the user is interested in the current first content, the second content may be presented in the content page, otherwise, the second content does not need to be presented, so as to reduce unnecessary content delivery.
According to the method and the device, whether the user is interested in the current first content is judged by analyzing the input parameters of the user, and the second content is further displayed to the user when the user is interested in the first content, so that the exposure effect of the second content is improved, and the content display efficiency is improved.
In some embodiments of the present application, the loading information includes a refresh time of the first content, the user input parameter includes a browsing duration of the first content, and the type of the target threshold is a time threshold;
determining corresponding user input parameters according to the loading information, wherein the step of determining the corresponding user input parameters comprises the following steps:
determining browsing duration according to the time difference between first refreshing time of first content displayed on a current content page and second refreshing time of the first content refreshed last time;
determining a display mode of the second content based on a comparison result of the user input parameter and the target threshold, wherein the display mode comprises the following steps:
displaying second content in the content page under the condition that the browsing duration is greater than the target threshold;
and under the condition that the browsing duration is less than or equal to the target threshold, not displaying the second content.
In the embodiment of the present application, the loading information includes a refresh time of the first content, that is, a time for updating the first content in the current content page. When the user input parameter is determined according to the loading information, the time length of the user residing on the last first content, that is, the browsing time length, can be determined according to the time difference between the refresh time of the first content displayed in the current content page and the refresh time when the "last" first content is loaded.
Specifically, when a user uses a content browsing application such as a browser, a specific refresh mode of pull-up refresh is generated in a scene of an information stream recommendation page, a refreshed first content is reloaded during refresh, and a promotion content (i.e., a second content) issuing request is initiated.
Further, the corresponding duration threshold may be obtained through a network, or may be carried in the first content or the second content delivered next. And after receiving the time length threshold value, judging the size relation between the browsing time length of the user and the corresponding time length threshold value. If the browsing duration is greater than the duration threshold, it indicates that the time consumed by the user on the first content is more, and the probability that the user is interested in the first content is higher, at this time, the user requests to issue the second content at the next refresh, and the second content is displayed in the content page, so that the user can acquire the second content while browsing the first content, and therefore the display efficiency of the second content can be effectively improved.
If the browsing duration is less than or equal to the duration threshold, it indicates how much time the user has not consumed on the first content, so that it is determined that the user has little interest in the first content, and therefore does not request to issue the second content at the next refresh, i.e., does not display the second content on the content page, thereby reducing invalid requests and invalid refreshes of the second content, and effectively saving network resources.
In some embodiments of the present application, the loading information comprises a loading time of the first content, the user input parameter comprises a sliding speed of the content page, the first content comprises N rows of pixels, where N is a positive integer;
determining corresponding user input parameters according to the loading information, wherein the step of determining the corresponding user input parameters comprises the following steps:
determining the sliding time of the first content according to the time difference between the first loading time of the first row of pixels in the N rows of pixels and the second loading time of the last row of pixels in the N rows of pixels;
and determining the sliding speed according to the N rows of pixels and the sliding time.
In the embodiment of the application, the loading information includes loading time of the first content, wherein when the user slides the content page, the display screen of the electronic device synchronously loads the content on the edited content control along with page scrolling. Meanwhile, since the contents are presented in the form of pictures such as characters, images, videos, and the like, the picture of the first content is constituted by pixels.
Taking the electronic device as an example of a mobile phone, when image contents are displayed on a display screen of the mobile phone, the image contents generally consist of N × M pixels, and in a finally presented picture, pixels in the same row are aligned in the width of the mobile phone, and pixels in the same column are aligned in the height of the mobile phone. Meanwhile, the scrolling direction of the mobile phone screen is consistent with the height direction of the first content, that is, when the pixels with the same height are regarded as one row of pixels, when the first content enters the display range of the screen, the first row of pixels, that is, the first row of pixels, is loaded first, and when the last row of pixels, that is, the last row of pixels, is loaded, the first content is completely loaded.
On the basis, according to the time difference between the first row pixel loading time and the last row pixel loading time, namely the difference between the first loading time and the second loading time, the whole time for the user to "slide" the first content, namely the sliding time can be determined. Meanwhile, according to the difference between the height of the N rows of pixels and the sliding time, the sliding speed of the user sliding over the first content is calculated by the Czech.
Specifically, a velocity formula is set: v is x ÷ t, where v is the sliding velocity, x is the height of the N rows of pixels, and t is the sliding time. The sliding speed of the first content on the current content page by the user can be obtained through the formula. The sliding speed can intuitively express the interest degree of the user in the current first content.
In some embodiments of the present application, the type of target threshold is a speed threshold;
determining a display mode of the second content based on a comparison result of the user input parameter and the target threshold, wherein the display mode comprises the following steps:
displaying second content in the content page under the condition that the sliding speed is smaller than the target threshold value;
in the case where the sliding speed is greater than or equal to the target threshold, the second content is not presented.
In the embodiment of the application, if the sliding speed is less than the speed threshold, it indicates that the user does not slide the content page quickly, the time consumed on the first content is long, and the user has a large interest in the first content.
If the sliding speed exceeds the speed threshold, the user is indicated to slide the content page quickly, and the first content of the current content page is not interested. At this time, the second content is not requested to be issued in the next refreshing, that is, the second content is not displayed in the content page, so that invalid requests and invalid refreshing of the second content are reduced, and network resources can be effectively saved.
In some embodiments of the present application, determining a target threshold corresponding to a user input parameter includes:
acquiring historical data, wherein the historical data comprises preset user classifications and historical browsing duration and historical sliding speed corresponding to the preset user classifications;
acquiring a current user classification corresponding to a user input parameter;
and determining a target threshold according to the current user classification and the historical data.
In the embodiment of the application, the target threshold corresponding to the parameter is input, and the target threshold comprises a browsing duration threshold and a sliding speed threshold. When the target threshold is determined, the browsing duration and the sliding speed of most users when browsing the content can be obtained through historical big data, and the target threshold range is dynamically set by combining the popularization strategy of the current platform, so that the popularization efficiency is maximized.
Specifically, the history data includes a preset user classification, which is a classification of different users according to the same feature based on the user profile, thereby subdividing the users into different sub-categories. Further, the historical browsing duration and the historical sliding speed of each user category are respectively stored, and duration thresholds and speed thresholds under different user types are obtained according to browsing duration distribution and historical sliding distribution of users in different categories.
When the target threshold is determined, the user classification of the current user is determined according to the user input parameter, specifically, the identity information of the current user can be determined according to the user account, the terminal hardware identifier or the network address identifier and other things corresponding to the user input parameter, so as to obtain the user classification corresponding to the current user. According to the user classification of the current user, determining corresponding historical browsing duration and/or historical sliding speed in a preset user classification, and combining a current platform strategy to dynamically generate a corresponding duration threshold or speed threshold.
According to the method and the device, the target threshold value which is consistent with the user type is set for the users of different types, so that the habit of the users can be fitted more when the users are judged whether to be interested in the current first content and whether to display the second content, a more reasonable and more personalized content display method is obtained, and the content display efficiency is improved.
In some embodiments of the present application, a content presentation apparatus is provided, and fig. 2 shows a block diagram of a content presentation apparatus according to an embodiment of the present application, and as shown in fig. 2, a content presentation apparatus 200 includes:
an obtaining module 202, configured to obtain loading information of a content page, where the content page includes first content;
a determining module 204, configured to determine, according to the loading information, a corresponding user input parameter; determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter; and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
In the embodiment of the application, the content page is used for presenting content to a user, where the content includes first content and second content, and the first content includes information content, such as news, information, evaluation, articles, and the like. The second content includes promotion content, such as advertisements, content promotions, segment videos, and the like.
When judging whether the second content is displayed or not, judging the user input parameters capable of reflecting the user interest behaviors according to the loading information of the current page. The user input parameter may be specifically embodied as a speed of the user sliding the content page, and the faster the user sliding speed is, the smaller the interest of the user in the first content displayed in the current content page is, and conversely, the slower the user sliding speed is, the longer the user stays in one content, and the larger the interest of the user in the first content displayed in the current content page is.
Therefore, based on the comparison result of the user input parameter and the corresponding target threshold, it can be determined whether the user is interested in the current first content, and thereby determine the presentation manner of the second content, specifically, if the user is interested in the current first content, the second content may be presented in the content page, otherwise, the second content does not need to be presented, so as to reduce unnecessary content delivery.
According to the method and the device, whether the user is interested in the current first content is judged by analyzing the input parameters of the user, and the second content is further displayed to the user when the user is interested in the first content, so that the exposure effect of the second content is improved, and the content display efficiency is improved.
In some embodiments of the present application, the loading information includes a refresh time of the first content, the user input parameter includes a browsing duration of the first content, and the type of the target threshold is a time threshold;
the determining module is further used for determining the browsing duration according to the time difference between the first refreshing time of the first content displayed on the current content page and the second refreshing time of the first content refreshed last time;
the content presentation apparatus further includes: the first display module is used for displaying second content in the content page under the condition that the browsing duration is greater than the target threshold; and the second content is not displayed under the condition that the browsing duration is less than or equal to the target threshold.
In the embodiment of the present application, the loading information includes a refresh time of the first content, that is, a time for updating the first content in the current content page. When the user input parameter is determined according to the loading information, the time length of the user residing on the last first content, that is, the browsing time length, can be determined according to the time difference between the refresh time of the first content displayed in the current content page and the refresh time when the "last" first content is loaded.
Specifically, when a user uses a content browsing application such as a browser, a specific refresh mode of pull-up refresh is generated in a scene of an information stream recommendation page, a refreshed first content is reloaded during refresh, and a promotion content (i.e., a second content) issuing request is initiated.
Further, the corresponding duration threshold may be obtained through a network, or may be carried in the first content or the second content delivered next. And after receiving the time length threshold value, judging the size relation between the browsing time length of the user and the corresponding time length threshold value. If the browsing duration is greater than the duration threshold, it indicates that the time consumed by the user on the first content is more, and the probability that the user is interested in the first content is higher, at this time, the user requests to issue the second content at the next refresh, and the second content is displayed in the content page, so that the user can acquire the second content while browsing the first content, and therefore the display efficiency of the second content can be effectively improved.
If the browsing duration is less than or equal to the duration threshold, it indicates how much time the user has not consumed on the first content, so that it is determined that the user has little interest in the first content, and therefore does not request to issue the second content at the next refresh, i.e., does not display the second content on the content page, thereby reducing invalid requests and invalid refreshes of the second content, and effectively saving network resources.
In some embodiments of the present application, the loading information comprises a loading time of the first content, the user input parameter comprises a sliding speed of the content page, the first content comprises N rows of pixels, where N is a positive integer;
the determining module is further used for determining the sliding time of the first content according to the time difference between the first loading time of the first row of pixels in the N rows of pixels and the second loading time of the last row of pixels in the N rows of pixels; determining a sliding speed according to the N rows of pixels and the sliding time;
in the embodiment of the application, the loading information includes loading time of the first content, wherein when the user slides the content page, the display screen of the electronic device synchronously loads the content on the edited content control along with page scrolling. Meanwhile, since the contents are presented in the form of pictures such as characters, images, videos, and the like, the picture of the first content is constituted by pixels.
Taking the electronic device as an example of a mobile phone, when image contents are displayed on a display screen of the mobile phone, the image contents generally consist of N × M pixels, and in a finally presented picture, pixels in the same row are aligned in the width of the mobile phone, and pixels in the same column are aligned in the height of the mobile phone. Meanwhile, the scrolling direction of the mobile phone screen is consistent with the height direction of the first content, that is, when the pixels with the same height are regarded as one row of pixels, when the first content enters the display range of the screen, the first row of pixels, that is, the first row of pixels, is loaded first, and when the last row of pixels, that is, the last row of pixels, is loaded, the first content is completely loaded.
On the basis, according to the time difference between the first row pixel loading time and the last row pixel loading time, namely the difference between the first loading time and the second loading time, the whole time for the user to "slide" the first content, namely the sliding time can be determined. Meanwhile, according to the difference between the height of the N rows of pixels and the sliding time, the sliding speed of the user sliding over the first content is calculated by the Czech.
Specifically, a velocity formula is set: v is x ÷ t, where v is the sliding velocity, x is the height of the N rows of pixels, and t is the sliding time. The sliding speed of the first content on the current content page by the user can be obtained through the formula. The sliding speed can intuitively express the interest degree of the user in the current first content.
In some embodiments of the present application, the type of target threshold is a speed threshold; the content presentation apparatus further includes: the second display module is used for displaying second content in the content page under the condition that the sliding speed is smaller than the target threshold value; in the case where the sliding speed is greater than or equal to the target threshold, the second content is not presented.
In the embodiment of the application, if the sliding speed is less than the speed threshold, it indicates that the user does not slide the content page quickly, the time consumed on the first content is long, and the user has a large interest in the first content.
If the sliding speed exceeds the speed threshold, the user is indicated to slide the content page quickly, and the first content of the current content page is not interested. At this time, the second content is not requested to be issued in the next refreshing, that is, the second content is not displayed in the content page, so that invalid requests and invalid refreshing of the second content are reduced, and network resources can be effectively saved.
In some embodiments of the application, the obtaining module is further configured to obtain historical data, where the historical data includes a preset user classification, and also includes a historical browsing duration and a historical sliding speed corresponding to the preset user classification; acquiring a current user classification corresponding to a user input parameter;
and the determining module is also used for determining a target threshold according to the current user classification and the historical data.
In the embodiment of the application, the target threshold corresponding to the parameter is input, and the target threshold comprises a browsing duration threshold and a sliding speed threshold. When the target threshold is determined, the browsing duration and the sliding speed of most users when browsing the content can be obtained through historical big data, and the target threshold range is dynamically set by combining the popularization strategy of the current platform, so that the popularization efficiency is maximized.
Specifically, the history data includes a preset user classification, which is a classification of different users according to the same feature based on the user profile, thereby subdividing the users into different sub-categories. Further, the historical browsing duration and the historical sliding speed of each user category are respectively stored, and duration thresholds and speed thresholds under different user types are obtained according to browsing duration distribution and historical sliding distribution of users in different categories.
When the target threshold is determined, the user classification of the current user is determined according to the user input parameter, specifically, the identity information of the current user can be determined according to the user account, the terminal hardware identifier or the network address identifier and other things corresponding to the user input parameter, so as to obtain the user classification corresponding to the current user. According to the user classification of the current user, determining corresponding historical browsing duration and/or historical sliding speed in a preset user classification, and combining a current platform strategy to dynamically generate a corresponding duration threshold or speed threshold.
According to the method and the device, the target threshold value which is consistent with the user type is set for the users of different types, so that the habit of the users can be fitted more when the users are judged whether to be interested in the current first content and whether to display the second content, a more reasonable and more personalized content display method is obtained, and the content display efficiency is improved.
The content presentation apparatus in the embodiment of the present application may be an apparatus, or may be a component, an integrated circuit, or a chip in a terminal. The device can be mobile electronic equipment or non-mobile electronic equipment. By way of example, the mobile electronic device may be a mobile phone, a tablet computer, a notebook computer, a palm top computer, a vehicle-mounted electronic device, a wearable device, an ultra-mobile personal computer (UMPC), a netbook or a Personal Digital Assistant (PDA), and the like, and the non-mobile electronic device may be a server, a Network Attached Storage (NAS), a Personal Computer (PC), a Television (TV), a teller machine or a self-service machine, and the like, and the embodiments of the present application are not particularly limited.
The content presentation device in the embodiment of the present application may be a device having an operating system. The operating system may be an Android operating system (Android), an iOS operating system, or other possible operating systems, which is not specifically limited in the embodiments of the present application.
The content display device provided in the embodiment of the present application can implement each process implemented by the above method embodiment, and is not described here again to avoid repetition.
Optionally, an electronic device 300 is further provided in an embodiment of the present application, and fig. 3 shows a block diagram of a structure of the electronic device according to the embodiment of the present application, as shown in fig. 3, the electronic device includes a processor 302, a memory 304, and a program or an instruction stored in the memory 304 and executable on the processor 302, and when the program or the instruction is executed by the processor 302, the process of the embodiment of the method is implemented, and the same technical effect can be achieved, and details are not repeated here to avoid repetition.
It should be noted that the electronic devices in the embodiments of the present application include the mobile electronic device and the non-mobile electronic device described above.
Fig. 4 is a schematic diagram of a hardware structure of an electronic device implementing an embodiment of the present application.
The electronic device 400 includes, but is not limited to: radio unit 401, network module 402, audio output unit 403, input unit 404, sensor 405, display unit 406, user input unit 407, interface unit 408, memory 409, and processor 410.
Those skilled in the art will appreciate that the electronic device 400 may further include a power source (e.g., a battery) for supplying power to various components, and the power source may be logically connected to the processor 410 through a power management system, so as to implement functions of managing charging, discharging, and power consumption through the power management system. The electronic device structure shown in fig. 4 does not constitute a limitation of the electronic device, and the electronic device may include more or less components than those shown, or combine some components, or arrange different components, and thus, the description is omitted here.
The processor 410 is configured to obtain loading information of a content page, where the content page includes first content; determining corresponding user input parameters according to the loading information; determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter; and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
In the embodiment of the present application, a content page shows first content, where the first content specifically includes content information, such as news, information, evaluation, articles, and the like. In the process of browsing the content page by the user, the input parameters of the user, such as the browsing duration of the content by the user or the sliding speed of the page by the user, are judged by acquiring the loading information of the content page. According to the comparison result of the input parameters of the user and the corresponding target threshold value, whether the user is interested in the first content in the current content page or not can be reflected, if the user is interested, second content can be displayed in the content page, and the second content comprises promotion content, advertisements and the like. Whether the user is interested in the current first content is judged by analyzing the input parameters of the user, and the second content is further displayed to the user when the user is interested in the first content, so that the exposure effect of the second content is improved, and the content display efficiency is improved.
Optionally, the loading information includes a refresh time of the first content, the user input parameter includes a browsing duration of the first content, and the type of the target threshold is a time threshold;
the processor 410 is further configured to determine a browsing duration according to a time difference between a first refresh time of the first content displayed on the current content page and a second refresh time of the first content refreshed last time;
the display unit 406 is configured to display the second content in the content page when the browsing duration is greater than the target threshold; and under the condition that the browsing duration is less than or equal to the target threshold, not displaying the second content.
In the embodiment of the application, if the browsing duration is greater than the duration threshold, it indicates that the time consumed by the user on the first content is relatively long, and the probability that the user is interested in the first content is relatively high, at this time, the user requests to issue the second content at the next refresh time, and the second content is displayed in the content page, so that the user can acquire the second content while browsing the first content, and therefore the display efficiency of the second content can be effectively improved.
If the browsing duration is less than or equal to the duration threshold, it indicates how much time the user has not consumed on the first content, so that it is determined that the user has little interest in the first content, and therefore does not request to issue the second content at the next refresh, i.e., does not display the second content on the content page, thereby reducing invalid requests and invalid refreshes of the second content, and effectively saving network resources.
Optionally, the loading information includes loading time of the first content, the user input parameter includes a sliding speed of the content page, and the first content includes N rows of pixels, where N is a positive integer;
the processor 410 is further configured to determine a sliding time of the first content according to a time difference between a first loading time of a first row of pixels in the N rows of pixels and a second loading time of a last row of pixels in the N rows of pixels;
and determining the sliding speed according to the N rows of pixels and the sliding time.
In the embodiment of the present application, the total time for the user to "slide" the first content, i.e. the slide time, may be determined according to the time difference between the first row pixel loading time and the last row pixel loading time, i.e. the difference between the first loading time and the second loading time. Meanwhile, according to the difference between the height of the N rows of pixels and the sliding time, the sliding speed of the user sliding over the first content is calculated by the Czech. The sliding speed can intuitively express the interest degree of the user in the current first content.
Optionally, the type of target threshold is a speed threshold;
the display unit 406 is further configured to display the second content in the content page if the sliding speed is less than the target threshold; in the case where the sliding speed is greater than or equal to the target threshold, the second content is not presented.
In the embodiment of the application, if the sliding speed is less than the speed threshold, it indicates that the user does not slide the content page quickly, the time consumed on the first content is long, and the user has a large interest in the first content.
If the sliding speed exceeds the speed threshold, the user is indicated to slide the content page quickly, and the first content of the current content page is not interested. At this time, the second content is not requested to be issued in the next refreshing, that is, the second content is not displayed in the content page, so that invalid requests and invalid refreshing of the second content are reduced, and network resources can be effectively saved.
Optionally, the processor 410 is further configured to obtain historical data, where the historical data includes a preset user classification, and also includes a historical browsing duration and a historical sliding speed corresponding to the preset user classification; acquiring a current user classification corresponding to a user input parameter; and determining a target threshold according to the current user classification and the historical data.
In the embodiment of the application, the target threshold value which is consistent with the user type is set for different types of users, so that the habit of the user can be more fitted when the user is finally judged whether to be interested in the current first content and whether to need to display the second content, a more reasonable and more personalized content display method is obtained, and the content display efficiency is improved.
It should be understood that in the embodiment of the present application, the input Unit 404 may include a Graphics Processing Unit (GPU) 4041 and a microphone 4042, and the Graphics processor 4041 processes image data of a still picture or a video obtained by an image capturing device (such as a camera) in a video capturing mode or an image capturing mode.
The display unit 406 may include a display panel 4061, and the display panel 4061 may be configured in the form of a liquid crystal display, an organic light emitting diode, or the like. The user input unit 407 includes a touch panel 4071 and other input devices 4072. A touch panel 4071, also referred to as a touch screen. The touch panel 4071 may include two parts, a touch detection device and a touch controller. Other input devices 4072 may include, but are not limited to, a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, a mouse, and a joystick, which are not described in detail herein. The memory 409 may be used to store software programs as well as various data including, but not limited to, application programs and an operating system. The processor 410 may integrate an application processor, which primarily handles operating systems, user interfaces, applications, etc., and a modem processor, which primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 410.
The embodiment of the present application further provides a readable storage medium, where a program or an instruction is stored on the readable storage medium, and when the program or the instruction is executed by a processor, the program or the instruction implements the processes of the foregoing method embodiments, and can achieve the same technical effects, and in order to avoid repetition, details are not repeated here.
The processor is the processor in the electronic device in the above embodiment. Readable storage media, including computer-readable storage media, such as Read-Only Memory (ROM), Random Access Memory (RAM), magnetic or optical disks, etc.
The embodiment of the present application further provides a chip, where the chip includes a processor and a communication interface, the communication interface is coupled to the processor, and the processor is configured to execute a program or an instruction to implement each process of the foregoing method embodiment, and the same technical effect can be achieved.
It should be understood that the chips mentioned in the embodiments of the present application may also be referred to as system-on-chip, system-on-chip or system-on-chip, etc.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or apparatus that comprises the element. Further, it should be noted that the scope of the methods and apparatus of the embodiments of the present application is not limited to performing the functions in the order illustrated or discussed, but may include performing the functions in a substantially simultaneous manner or in a reverse order based on the functions involved, e.g., the methods described may be performed in an order different than that described, and various steps may be added, omitted, or combined. In addition, features described with reference to certain examples may be combined in other examples.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solutions of the present application may be embodied in the form of a computer software product, which is stored in a storage medium (such as ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal (such as a mobile phone, a computer, a server, or a network device) to execute the method of the embodiments of the present application.
While the present embodiments have been described with reference to the accompanying drawings, it is to be understood that the invention is not limited to the precise embodiments described above, which are meant to be illustrative and not restrictive, and that various changes may be made therein by those skilled in the art without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (10)
1. A method for content presentation, comprising:
acquiring loading information of a content page, wherein the content page comprises first content;
determining corresponding user input parameters according to the loading information;
determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter;
and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
2. The content presentation method according to claim 1, wherein the loading information includes a refresh time of the first content, the user input parameter includes a browsing duration of the first content, and the type of the target threshold is a time threshold;
determining corresponding user input parameters according to the loading information comprises the following steps:
determining the browsing duration according to the time difference between the first refreshing time of the first content displayed on the current content page and the second refreshing time of the first content refreshed last time;
the determining a display mode of the second content based on the comparison result of the user input parameter and the target threshold includes:
displaying the second content in the content page under the condition that the browsing duration is greater than the target threshold;
and under the condition that the browsing duration is less than or equal to the target threshold, not displaying the second content.
3. The content presentation method according to claim 1, wherein the loading information comprises a loading time of the first content, the user input parameter comprises a sliding speed of the content page, the first content comprises N rows of pixels, where N is a positive integer;
determining corresponding user input parameters according to the loading information comprises the following steps:
determining the sliding time of the first content according to the time difference between the first loading time of the first row of pixels in the N rows of pixels and the second loading time of the last row of pixels in the N rows of pixels;
and determining the sliding speed according to the N rows of pixels and the sliding time.
4. The content presentation method according to claim 3, wherein the type of the target threshold is a speed threshold;
the determining a display mode of the second content based on the comparison result of the user input parameter and the target threshold includes:
displaying the second content in the content page if the swipe speed is less than the target threshold;
in a case that the swipe speed is greater than or equal to the target threshold, not showing the second content.
5. The content presentation method according to any one of claims 2 to 4, wherein the determining a target threshold comprises:
acquiring historical data, wherein the historical data comprises a preset user classification, and also comprises historical browsing duration and historical sliding speed corresponding to the preset user classification;
acquiring a current user classification corresponding to the user input parameter;
and determining the target threshold according to the current user classification and the historical data.
6. A content presentation device, comprising:
the device comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring loading information of a content page, and the content page comprises first content;
the determining module is used for determining corresponding user input parameters according to the loading information; determining a target threshold, wherein the type of the target threshold comprises a time threshold and a speed threshold, and the type of the target threshold is matched with the user input parameter; and determining the display mode of the second content based on the comparison result of the user input parameter and the target threshold.
7. The content presentation device of claim 6, wherein the loading information comprises a refresh time of the first content, the user input parameter comprises a browsing duration of the first content, and the type of the target threshold is a time threshold;
the determining module is further configured to determine the browsing duration according to a time difference between a first refresh time of the first content displayed on the current content page and a second refresh time of the first content refreshed last time;
the content presentation apparatus further includes:
the first display module is used for displaying the second content in the content page under the condition that the browsing duration is greater than the target threshold; and the second content is not displayed when the browsing duration is less than or equal to the target threshold.
8. The content presentation device of claim 6, wherein the loading information comprises a loading time of the first content, the user input parameter comprises a sliding speed of the content page, the first content comprises N rows of pixels, wherein N is a positive integer;
the determining module is further configured to determine a sliding time of the first content according to a time difference between a first loading time of a first row of pixels in the N rows of pixels and a second loading time of a last row of pixels in the N rows of pixels; and determining the sliding speed according to the N rows of pixels and the sliding time.
9. The content presentation device of claim 8, wherein the type of the target threshold is a speed threshold;
the content presentation apparatus further includes:
a second presentation module for presenting the second content in the content page if the swipe speed is less than the target threshold; in a case that the swipe speed is greater than or equal to the target threshold, not showing the second content.
10. The content presentation device according to any one of claims 7 to 9,
the acquisition module is further used for acquiring historical data, wherein the historical data comprises preset user classifications and historical browsing duration and historical sliding speed corresponding to the preset user classifications; acquiring a current user classification corresponding to the user input parameter;
the determining module is further configured to determine the threshold according to the current user classification and the historical data.
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| CN202111246020.3A CN113961846A (en) | 2021-10-26 | 2021-10-26 | Content display method and content display device |
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| CN202111246020.3A CN113961846A (en) | 2021-10-26 | 2021-10-26 | Content display method and content display device |
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