CN113938523B - Statistical method and device applied to information push - Google Patents
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L41/00—Arrangements for maintenance, administration or management of data switching networks, e.g. of packet switching networks
- H04L41/14—Network analysis or design
- H04L41/142—Network analysis or design using statistical or mathematical methods
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- Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
- Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
- Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
- Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management
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Abstract
The invention discloses a statistical method and a statistical device applied to information push, comprising the following steps: editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information; determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; after pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item; and counting the feedback information by using the statistical condition matched with the trigger item to obtain statistical information. The invention realizes automatic tracking statistics of the push information, does not need the feedback of push personnel on the information, improves the efficiency of information push, and timely and high-efficiency statistics of the information.
Description
Technical Field
The present invention relates to the field of information processing technologies, and in particular, to a statistical method and apparatus for information push.
Background
At present, information pushing through a social network is common. The existing information pushing is mainly carried out in a manual mode, and whether pushing is finished or not can be obtained after relevant information feedback is carried out by pushing personnel, so that the information pushing efficiency is low, the data feedback is not timely and the accuracy is low, and the actual statistical requirements cannot be met.
Disclosure of Invention
Aiming at the problems, the invention provides a statistical method and a statistical device applied to information pushing, which improve the efficiency of information pushing and the timely and high efficiency of statistical information.
In order to achieve the above object, the present invention provides the following technical solutions:
A statistical method applied to information pushing, comprising:
editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information;
Determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item;
and counting the feedback information by using the statistical condition matched with the trigger item to obtain statistical information.
Optionally, the editing information to be pushed according to the editing information of the information to be pushed, to obtain target pushing information, includes:
The method comprises the steps of obtaining a pushing format of information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
Determining editing information based on the pushing format of the information to be pushed and pushing associated information;
editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the method further comprises:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area, so that the target push information is sent to the target object.
Optionally, the method further comprises:
determining an information triggering item of the target pushing information;
And responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object, and adding the object information into the target push information.
Optionally, the method further comprises:
And calculating the assessment information of the target object based on the statistical information.
A statistics apparatus for information push, comprising:
the editing unit is used for editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
the determining unit is used for determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
The acquisition unit is used for acquiring target pushing information added with the trigger item in response to a target object to push, and then acquiring feedback information based on the trigger operation of the trigger item;
And the statistics unit is used for counting the feedback information by using the statistics conditions matched with the trigger items to obtain statistics information.
Optionally, the editing unit includes:
The first acquisition subunit is used for acquiring a pushing format of the information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
The first determining subunit is used for determining editing information based on the pushing format of the information to be pushed and pushing related information;
and the editing subunit is used for editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the apparatus further comprises:
the information determining unit is used for determining the category and the release area of the target push information;
And the object determining unit is used for determining a target object based on the category and the release area so as to send the target push information to the target object.
Optionally, the apparatus further comprises:
A trigger item determining unit, configured to determine an information trigger item of the target push information;
The information acquisition unit is used for responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object and adding the object information into the target push information.
Optionally, the apparatus further comprises:
And the calculating unit is used for calculating the assessment information of the target object based on the statistical information.
Compared with the prior art, the invention provides a statistical method and device applied to information push, comprising the following steps: editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information; determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; after pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item; and counting the feedback information by using the statistical condition matched with the trigger item to obtain statistical information. The invention realizes automatic tracking statistics of the push information, does not need the feedback of push personnel on the information, improves the efficiency of information push, and timely and high-efficiency statistics of the information.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings that are required to be used in the embodiments or the description of the prior art will be briefly described below, and it is obvious that the drawings in the following description are only embodiments of the present invention, and that other drawings can be obtained according to the provided drawings without inventive effort for a person skilled in the art.
Fig. 1 is a flow chart of a statistical method applied to information pushing according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a statistical device applied to information pushing according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The terms first and second and the like in the description and in the claims and in the above-described figures are used for distinguishing between different objects and not necessarily for describing a sequential or chronological order. Furthermore, the terms "comprise" and "have," as well as any variations thereof, are intended to cover a non-exclusive inclusion. For example, a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to the listed steps or elements but may include steps or elements not expressly listed.
The embodiment of the invention provides a statistical method applied to information pushing, which can effectively track pushing information, timely acquire corresponding feedback information, realize data analysis and statistics based on the feedback information, and further evaluate a target object for information pushing.
The statistical method applied to information pushing provided by the embodiment of the invention can be applied to a management system for marketing information release, and the system can generate and record information to be pushed, related information of an object needing information pushing, and can also determine the category, pushing area and the like of the information to be pushed.
Referring to fig. 1, the statistical method applied to information push may include the following steps:
s101, editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information.
The information to be pushed refers to promotion information of products or application programs to be promoted, and the editing information refers to information for editing the information to be pushed, such as corresponding pushing forms, propaganda display information, related associated information and the like. In one implementation manner of the embodiment of the present invention, the editing the information to be pushed according to the editing information of the information to be pushed to obtain the target pushing information includes: the method comprises the steps of obtaining a pushing format of information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed; determining editing information based on the pushing format of the information to be pushed and pushing associated information; editing the information to be pushed according to the editing information to obtain target pushing information.
It should be noted that only a manager with a certain authority can edit the information to be pushed through the management platform for marketing information release. Specifically, after the administrator logs in the system, a product propaganda page corresponding to the information to be pushed can be designed. The product propaganda page can be a simple pair of poster (picture), video, text and website link, or can be a combination of the above, and all design works are realized in a system in a visual mode, and the specific method is as follows: and importing Guan Sucai (pictures, videos, characters and links) into a system, and editing by means of arranging positions of a mouse, enlarging, reducing and the like.
It should be noted that, the design of the related push information of the product to be pushed is designed and issued by the related service manager, and the popularization staff cannot modify the product information to prevent the information distortion in the propagation process.
S102, determining a triggering item of the target push information.
Wherein each trigger corresponds to a different statistical condition. Correspondingly, after editing the information to be pushed based on the editing information to obtain the target pushing information, for example, after product propaganda is completed, a trigger item of the target pushing information is determined, which is equivalent to setting a data statistics trigger action, namely, when a user receiving the target pushing information triggers the trigger item, corresponding data is collected according to corresponding statistics conditions to complete statistics.
The data statistics trigger action refers to counting some operation of the user when accessing the product promotion page, such as: when the customer just enters the product promotion page, when the customer completes browsing (the interface scrolls to the bottom), when the customer jumps to the page link, etc. The system presets some actions in advance, and an administrator can choose which actions to count statistically in the product promotion page.
S103, after target pushing information added with a trigger item is obtained in response to a target object to push, feedback information is obtained based on triggering operation of the trigger item;
and S104, counting the feedback information by using the statistical conditions matched with the trigger items to obtain statistical information.
The generated target pushing information added with the trigger item needs to be pushed by a target object, wherein the target object can be a corresponding enterprise employee and the like, for example, the target object pushes the target pushing information to friends of the target object through a social platform, and when the friends of the target object trigger the related trigger item, corresponding feedback information is recorded, such as whether the target pushing information is browsed, the browsing duration and the like. And then, based on corresponding statistical conditions, such as the condition of counting the number of readers and the like, carrying out statistics of related information, thereby obtaining statistical information.
The embodiment of the invention provides a statistical method applied to information pushing, which comprises the following steps: editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information; determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; after pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item; and counting the feedback information by using the statistical condition matched with the trigger item to obtain statistical information. The invention realizes automatic tracking statistics of the push information, does not need the feedback of push personnel on the information, improves the efficiency of information push, and timely and high-efficiency statistics of the information.
In one implementation of the embodiment of the present invention, the method further includes:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area, so that the target push information is sent to the target object.
For example, the information to be pushed is a promotion page for a certain product, and the category and the release area of the promotion page of the product are first determined, for example, the product is aimed at a company enterprise client, and only released in a target city. Therefore, staff corresponding to departments or branch companies can be selected as target objects in a more targeted mode to push information, and the final push rate can meet actual requirements. For example, the category mainly classifies products and businesses, such as dividing financial products into company business products, retail products and three agricultural products, the category can be subdivided on a large-class basis, different categories correspond to different business departments and product release channels, and for example, the three agricultural products can be mainly pushed to branches of county and region areas or related business departments for popularization and marketing.
Therefore, attribute information of all objects capable of pushing information can be obtained in advance, such as information of all staff of an enterprise is obtained, the staff information comprises staff ID, region, department, post and the like, and product marketing content can be sent to any staff through the system. The target object is then determined in conjunction with this information.
In another implementation manner provided by the embodiment of the present invention, the method further includes:
determining an information triggering item of the target pushing information;
And responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object, and adding the object information into the target push information.
The information triggering item refers to that when a target object is triggered, object information of the target object, such as an avatar, a name, an ID identifier, corresponding graphic code information, and the like, can be automatically acquired.
Taking the information triggering item as a marketing button as an example, and correspondingly taking the target push information as a product propaganda page as an example for explanation. A marketing button is automatically added to a propaganda page and then sent to staff matched with the product propaganda category and the release range, and the specific product propaganda page is sent to all staff of a corresponding business department of a certain city.
After receiving the product propaganda page, the staff clicks the marketing button to generate a special marketing page with staff information, wherein the staff information attached to the page comprises: employee head, name, employee ID, social account two-dimensional code. Meanwhile, a sharing button is added to the page, and after the staff clicks the sharing button, the target push information can be sent to the corresponding social platform.
Specifically, after an employee logs in a marketing management system and clicks a marketing button of a certain product propaganda page, the system automatically acquires relevant information of the employee, and then the information is added into the product page, wherein the information comprises visible and invisible parts, the employee ID is invisible in the page and is stored in the product page in a coding mode for use in automatic information statistics; other information such as employee names can be visible and attached to the lowest part of the product page, and the part of information employees can autonomously select whether to add. The purpose of the staff information is that a part of more complex products can facilitate online consultation of clients, and staff can expand clients through social networks.
And after the staff clicks the sharing button, the target push information can be sent to the corresponding social platform. When a client clicks and browses the product marketing page, a preset data statistics action is triggered, and a record is added for a corresponding employee ID in the background, for example: a certain employee shares a certain product that is browsed 1 time. In the process of data statistics, the system background analyzes and processes the collected data, and abnormal data is removed, such as behavior data like frequent access, clicking and the like of an iP address.
In one embodiment of the invention, the method further comprises:
And calculating the assessment information of the target object based on the statistical information.
For example, based on the background records, the system will automatically generate marketing statistics for certain products and comprehensive marketing statistics for all employees over a period of time, including: product visit amount, product purchase conversion rate, employee marketing ranking, department marketing ranking, etc. These data statistics may be further analyzed by the product sector to refine the product, or by a related business administration as one of the basis for staff or sector assessment.
The statistical method applied to information pushing provided by the embodiment of the invention can be distributed to different staff according to the product category and the area, and the most suitable product can be pushed to a proper person. The staff often accumulate certain social resources in the area of the category, are relatively familiar with products, can achieve the best effect by further popularizing the products, saves the time of the staff and improves the efficiency. In a specific application scene, one or more products are generally promoted within a period of time, and the promoting staff mainly comprise internal staff, so that the staff are relatively fixed and familiar with the flow operation. The staff and departments where the staff are located can be subjected to performance real-time statistics, ranking and assessment within a specified time. The efficiency, the professionality and the enthusiasm of staff popularization and marketing can be improved as much as possible.
Based on the foregoing embodiments, the embodiments of the present invention further provide a statistical device applied to information pushing, referring to fig. 2, the device includes:
The editing unit 10 is configured to edit the information to be pushed according to editing information of the information to be pushed, so as to obtain target pushing information;
The determining unit 20 is configured to determine trigger items of the target push information, where each trigger item corresponds to a different statistical condition;
The acquiring unit 30 is configured to acquire feedback information based on a triggering operation of a trigger item after pushing the target pushing information added with the trigger item in response to the target object;
And the statistics unit 40 is configured to perform statistics on the feedback information by using statistics conditions matched with the trigger item, so as to obtain statistics information.
Further, the editing unit includes:
The first acquisition subunit is used for acquiring a pushing format of the information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
The first determining subunit is used for determining editing information based on the pushing format of the information to be pushed and pushing related information;
and the editing subunit is used for editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the apparatus further comprises:
the information determining unit is used for determining the category and the release area of the target push information;
And the object determining unit is used for determining a target object based on the category and the release area so as to send the target push information to the target object.
Further, the apparatus further comprises:
A trigger item determining unit, configured to determine an information trigger item of the target push information;
The information acquisition unit is used for responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object and adding the object information into the target push information.
Further, the apparatus further comprises:
And the calculating unit is used for calculating the assessment information of the target object based on the statistical information.
The embodiment of the invention provides a statistical device applied to information pushing, which comprises the following components: editing the information to be pushed according to editing information of the information to be pushed by an editing unit to obtain target pushing information; the determining unit determines trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions; the method comprises the steps that an acquisition unit acquires target pushing information added with a trigger item to push in response to a target object, and then feedback information is acquired based on triggering operation of the trigger item; and the statistics unit performs statistics on the feedback information by using the statistics conditions matched with the trigger items to obtain statistics information. The invention realizes automatic tracking statistics of the push information, does not need the feedback of push personnel on the information, improves the efficiency of information push, and timely and high-efficiency statistics of the information.
Based on the foregoing embodiments, embodiments of the present application provide a computer-readable storage medium storing one or more programs executable by one or more processors to implement:
editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information;
Determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item;
and counting the feedback information by using the statistical condition matched with the trigger item to obtain statistical information.
Optionally, the editing information to be pushed according to the editing information of the information to be pushed, to obtain target pushing information, includes:
The method comprises the steps of obtaining a pushing format of information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
Determining editing information based on the pushing format of the information to be pushed and pushing associated information;
editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the method further comprises:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area, so that the target push information is sent to the target object.
Optionally, the method further comprises:
determining an information triggering item of the target pushing information;
And responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object, and adding the object information into the target push information.
Optionally, the method further comprises:
And calculating the assessment information of the target object based on the statistical information.
The embodiment of the invention also provides an electronic device, which comprises a memory, a processor and a computer program stored on the memory and capable of running on the processor, wherein the implementation of the program is realized when the processor executes the program:
editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information;
Determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
after pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item;
and counting the feedback information by using the statistical condition matched with the trigger item to obtain statistical information.
Optionally, the editing information to be pushed according to the editing information of the information to be pushed, to obtain target pushing information, includes:
The method comprises the steps of obtaining a pushing format of information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
Determining editing information based on the pushing format of the information to be pushed and pushing associated information;
editing the information to be pushed according to the editing information to obtain target pushing information.
Optionally, the method further comprises:
determining the category and the release area of target push information;
and determining a target object based on the category and the release area, so that the target push information is sent to the target object.
Optionally, the method further comprises:
determining an information triggering item of the target pushing information;
And responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object, and adding the object information into the target push information.
Optionally, the method further comprises:
And calculating the assessment information of the target object based on the statistical information.
The Processor or CPU may be at least one of an Application SPECIFIC INTEGRATED Circuit (ASIC), a digital signal Processor (DIGITAL SIGNAL Processor, DSP), a digital signal processing device (DIGITAL SIGNAL Processing Device, DSPD), a programmable logic device (Programmable Logic Device, PLD), a field programmable gate array (Field Programmable GATE ARRAY, FPGA), a central processing unit (Central Processing Unit, CPU), a controller, a microcontroller, and a microprocessor. It will be appreciated that the electronic device implementing the above-mentioned processor function may be other, and embodiments of the present application are not limited in detail.
The computer storage medium/Memory may be a Memory such as a Read-Only Memory (ReadOnly Memory, ROM), a programmable Read-Only Memory (Programmable Read-Only Memory, PROM), an erasable programmable Read-Only Memory (Erasable Programmable Read-Only Memory, EPROM), an electrically erasable programmable Read-Only Memory (ELECTRICALLY ERASABLE PROGRAMMABLE READ-Only Memory, EEPROM), a magnetic random access Memory (Ferromagnetic RandomAccess Memory, FRAM), a Flash Memory (Flash Memory), a magnetic surface Memory, an optical disk, or a compact disc Read-Only Memory (CD-ROM); but may also be various terminals such as mobile phones, computers, tablet devices, personal digital assistants, etc., that include one or any combination of the above-mentioned memories.
In the several embodiments provided by the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above described device embodiments are only illustrative, e.g. the division of the units is only one logical function division, and there may be other divisions in practice, such as: multiple units or components may be combined or may be integrated into another system, or some features may be omitted, or not performed. In addition, the various components shown or discussed may be coupled or directly coupled or communicatively coupled to each other via some interface, whether indirectly coupled or communicatively coupled to devices or units, whether electrically, mechanically, or otherwise.
The units described as separate units may or may not be physically separate, and units displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units; some or all of the units may be selected according to actual needs to achieve the purpose of the solution of this embodiment.
In addition, each functional unit in each embodiment of the present application may be integrated in one processing module, or each unit may be separately used as one unit, or two or more units may be integrated in one unit; the integrated units may be implemented in hardware or in hardware plus software functional units. Those of ordinary skill in the art will appreciate that: all or part of the steps for implementing the above method embodiments may be implemented by hardware associated with program instructions, where the foregoing program may be stored in a computer readable storage medium, and when executed, the program performs steps including the above method embodiments; and the aforementioned storage medium includes: a mobile storage device, a Read-Only Memory (ROM), a random access Memory (Random Access Memory, RAM), a magnetic disk, or a optical disk, or the like, which can store program codes.
The methods disclosed in the method embodiments provided by the application can be arbitrarily combined under the condition of no conflict to obtain a new method embodiment.
The features disclosed in the several product embodiments provided by the application can be combined arbitrarily under the condition of no conflict to obtain new product embodiments.
The features disclosed in the embodiments of the method or the apparatus provided by the application can be arbitrarily combined without conflict to obtain new embodiments of the method or the apparatus.
The foregoing is merely illustrative of the present application, and the present application is not limited thereto, and any person skilled in the art will readily recognize that variations or substitutions are within the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
In the present specification, each embodiment is described in a progressive manner, and each embodiment is mainly described in a different point from other embodiments, and identical and similar parts between the embodiments are all enough to refer to each other. For the device disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, the description is relatively simple, and the relevant points refer to the description of the method section.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (6)
1. The statistical method applied to information push is characterized by comprising the following steps:
editing the information to be pushed according to editing information of the information to be pushed to obtain target pushing information;
Determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
After pushing is performed by responding to target pushing information of a target object added with a trigger item, feedback information is obtained based on triggering operation of the trigger item; the generated target pushing information added with the trigger item needs to be pushed by a target object;
counting the feedback information by using a statistical condition matched with the trigger item to obtain statistical information;
the method further comprises the steps of:
determining the category and the release area of target push information;
determining a target object based on the category and the release area, so that the target push information is sent to the target object;
determining an information triggering item of the target pushing information;
And responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object, and adding the object information into the target push information.
2. The method of claim 1, wherein editing the information to be pushed according to the editing information of the information to be pushed to obtain the target push information, comprises:
The method comprises the steps of obtaining a pushing format of information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
Determining editing information based on the pushing format of the information to be pushed and pushing associated information;
editing the information to be pushed according to the editing information to obtain target pushing information.
3. The method according to claim 1, wherein the method further comprises:
And calculating the assessment information of the target object based on the statistical information.
4. A statistics device for information push, comprising:
the editing unit is used for editing the information to be pushed according to the editing information of the information to be pushed to obtain target pushing information;
the determining unit is used for determining trigger items of the target push information, wherein each trigger item corresponds to different statistical conditions;
the acquisition unit is used for acquiring target pushing information added with the trigger item in response to a target object to push, and then acquiring feedback information based on the trigger operation of the trigger item; the generated target pushing information added with the trigger item needs to be pushed by a target object;
the statistics unit is used for counting the feedback information by using the statistics conditions matched with the trigger items to obtain statistics information;
The apparatus further comprises:
the information determining unit is used for determining the category and the release area of the target push information;
an object determining unit configured to determine a target object based on the category and the release area, so that the target push information is sent to the target object;
A trigger item determining unit, configured to determine an information trigger item of the target push information;
The information acquisition unit is used for responding to the triggering of the information triggering item by the target object, obtaining the object information of the target object and adding the object information into the target push information.
5. The apparatus according to claim 4, wherein the editing unit includes:
The first acquisition subunit is used for acquiring a pushing format of the information to be pushed and pushing associated information, wherein the pushing format comprises an information display format of the information to be pushed, and the pushing associated information comprises one or more of video, characters and website links matched with the information to be pushed;
The first determining subunit is used for determining editing information based on the pushing format of the information to be pushed and pushing related information;
and the editing subunit is used for editing the information to be pushed according to the editing information to obtain target pushing information.
6. The apparatus of claim 5, wherein the apparatus further comprises:
And the calculating unit is used for calculating the assessment information of the target object based on the statistical information.
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