CN113890863A - Message pushing method and related device - Google Patents
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Abstract
The application is applicable to the technical field of message pushing, provides a message pushing method and a related device, and aims to improve the operation efficiency of message pushing in the prior art. The message pushing method mainly comprises the following steps: acquiring a push task to be executed, wherein the push task comprises push time, push content and a target user; and pushing the pushed content to the target user according to the pushing time.
Description
Technical Field
The present application belongs to the field of message pushing technologies, and in particular, to a message pushing method and a related device.
Background
The message push (push) refers to an implementation manner that the sorted information resources are quickly forwarded to an equipment interface of a user in a form of a webpage, so that the user can set an information channel required by the user and can directly receive customized information at a user side.
In the prior art, the operation process of pushing the message to the user is mainly manual operation, which is implemented by editing the push title, the notification bar picture, the link of the push content and the like of the push content manually, then manually screening a target user suitable for the push content, and pushing the push content to the target user at the push time. However, the sensitivity of the user to message pushing is time-based, frequent message pushing easily causes the user to feel dislike, and the time point when the tolerance of the user to message pushing is high is often in the time period of entertainment life, such as 18 o 'clock in the evening to 22 o' clock in the evening. In the prior art, a worker needs to push a message to a user within the time period of entertainment life, so that the workload of the worker is increased, and the operation efficiency of message pushing is also influenced.
Disclosure of Invention
The present application aims to provide a message pushing method and a related device, and aims to improve the operation efficiency of message pushing in the prior art.
A first aspect of the present application provides a message pushing method, including:
acquiring a push task to be executed, wherein the push task comprises push time, push content and a target user;
and pushing the pushed content to the target user according to the pushing time.
Optionally, the push time includes a first push time and a second push time, and after the push task to be executed is obtained, before the push content is pushed to the target user according to the push time, the method further includes:
matching a first push title in a preset content table according to the content identification of the push content;
matching a second push title in the preset content table according to the content identification of the push content;
the pushing the pushed content to the target user according to the pushing time comprises:
taking the first push title as the display content of the push content, and pushing the display content to a first part of target users of the target users at the first push time;
and taking the second pushing title as the display content of the pushing content, and pushing the second pushing title to a second part of target users of the target users at the second pushing time.
Optionally, the push time further includes a third push time, and after the push content is pushed to the target user according to the push time, the method further includes:
collecting first feedback information of the first part of target users on the display content with the first push title as the push content;
collecting second feedback information of the second part of target users on the display content with the second push title as the push content;
determining a target push title with a better push effect from the first feedback information and the second feedback information;
and taking the target push title as the display content of the push content, and pushing the display content to a third part of target users of the target users at a third push time.
Optionally, after the third push time is pushed to a third part of target users of the target users, the method further includes:
and reporting pushing state information to a first appointed communication object, wherein the pushing state information comprises the number of the target users, the target pushing title and the pushing content.
Optionally, after the third push time is pushed to a third part of target users of the target users, the method further includes:
counting push result information, wherein the push result information comprises: the number of successful push to the target user, the number of clicks of the push content by the target user, and the number of target users;
and reporting the pushing result information to a second designated communication object.
Optionally, before acquiring the push task to be executed, the method further includes:
collecting user behavior characteristic data of a user;
classifying the users according to the user behavior characteristic data to obtain a plurality of user groups;
and determining one or more user groups as target users.
Optionally, the determining one or more of the user groups as target users includes:
configuring a user characteristic label for each user group correspondingly;
summarizing the user and the user characteristic label to obtain a user data table;
and determining one or more users corresponding to the user characteristic labels from the user data table as target users.
Optionally, after obtaining the push task to be executed, before pushing the push content to the target user according to the push time, the method further includes:
judging whether the pushing task is in a disturbance-free rule range or not;
if the pushing task is within the disturbance-free rule range, suspending execution of the pushing task;
and if the pushing task is not in the disturbance-free rule range, continuing to trigger and execute the step of pushing the pushing content to the target user according to the pushing time.
A second aspect of the present application provides a message pushing apparatus, including:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a push task to be executed, and the push task comprises push time, push content and a target user;
and the pushing unit is used for pushing the pushing content to the target user according to the pushing time.
Optionally, the apparatus further comprises:
the matching unit is used for matching a first push title in a preset content table according to the content identification of the push content;
the matching unit is further used for matching a second push title in the preset content table according to the content identifier of the push content;
when the pushing unit pushes the pushed content to the target user according to the pushing time, the pushing unit is specifically configured to:
taking the first push title as the display content of the push content, and pushing the display content to a first part of target users of the target users at the first push time;
and taking the second pushing title as the display content of the pushing content, and pushing the second pushing title to a second part of target users of the target users at the second pushing time.
Optionally, the apparatus further comprises:
a collecting unit, configured to collect first feedback information of the first part of target users on display content with the first push title as the push content;
the collecting unit is further used for collecting second feedback information of the second part of target users on the display content with the second push title as the push content;
the determining unit is used for determining a target push title with a better push effect from the first feedback information and the second feedback information;
and the pushing unit is further configured to use the target pushing title as the display content of the pushing content, and push the display content to a third part of target users of the target users at a third pushing time.
Optionally, the apparatus further comprises:
and the reporting unit is used for reporting pushing state information to a first appointed communication object, wherein the pushing state information comprises the number of the target users, the target pushing title and the pushing content.
Optionally, the apparatus further comprises:
the statistical unit is used for counting the pushing result information, and the pushing result information comprises: the number of successful push to the target user, the number of clicks of the push content by the target user, and the number of target users;
and the reporting unit is also used for reporting the pushing result information to a second specified communication object.
Optionally, the apparatus further comprises:
the collecting unit is used for collecting user behavior characteristic data of a user;
the classification unit is used for classifying the users according to the user behavior characteristic data to obtain a plurality of user groups;
and the determining unit is also used for determining one or more user groups as target users.
Optionally, when the determining unit determines one or more of the user groups as the target user, the determining unit is specifically configured to:
configuring a user characteristic label for each user group correspondingly;
summarizing the user and the user characteristic label to obtain a user data table;
and determining one or more users corresponding to the user characteristic labels from the user data table as target users.
Optionally, the apparatus further comprises:
the judging unit is used for judging whether the pushing task is in a disturbance-free rule range or not;
the suspension unit is used for suspending the execution of the push task if the push task is within the disturbance-free rule range;
and the triggering unit is used for continuing to trigger and execute the step of pushing the push content to the target user according to the push time if the push task is not in the disturbance-free rule range.
A third aspect of the present application provides a computer device comprising:
the system comprises a processor, a memory, a bus, an input/output interface and a wireless network interface;
the processor is connected with the memory, the input/output interface and the wireless network interface through a bus;
the memory stores a program;
the processor, when executing the program stored in the memory, implements the message pushing method of any of the foregoing first aspects.
A fourth aspect of the present application provides a computer storage medium having stored therein instructions that, when executed on a computer, cause the computer to perform the message push method according to any one of the preceding first aspects.
A fifth aspect of the present application provides a computer program product, which, when executed on a computer, causes the computer to perform the message pushing method according to any one of the preceding first aspects.
According to the technical scheme, the embodiment of the application has the following advantages:
according to the message pushing method, the executed pushing task is obtained, the pushing task is preset in advance according to the pushing plan, the pushing task mainly comprises information such as pushing time, pushing content and a target user, the message pushing method can automatically recognize the information such as the pushing time, the pushing content and the target user in the pushing task, and can push the pushing content to the target user at the pushing time. Therefore, the message pushing method does not need to push the pushed content manually, reduces the workload of workers and improves the operation efficiency of message pushing.
Drawings
Fig. 1 is a schematic flowchart of an embodiment of a message pushing method according to the present application;
fig. 2 is a schematic flowchart of another embodiment of a message pushing method according to the present application;
fig. 3 is a schematic structural diagram of an embodiment of a message pushing apparatus according to the present application;
fig. 4 is a schematic structural diagram of another embodiment of a message pushing apparatus according to the present application;
FIG. 5 is a schematic structural diagram of an embodiment of a computer device according to the present application.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
It will be understood that when an element is referred to as being "secured to" or "disposed on" another element, it can be directly on the other element or intervening elements may also be present. When an element is referred to as being "connected to" another element, it can be directly connected to the other element or intervening elements may also be present.
It should be noted that the terms of orientation such as left, right, up, down, etc. in the present embodiment are only relative concepts or reference to the normal use state of the product, and should not be considered as limiting.
The message pushing is the most direct conversation form between the product developer and the user, and is the best propagation mode of product operation. If the message pushing operation of the product is proper, the service life of the user is prolonged, the product utilization rate is improved, and meanwhile, the message pushing operation of the user is also a double-edged sword, so that the operation is improper, and the product is greatly influenced. The general expression of message pushing is as follows: the server sends the push content to the user side of the user, so that the push content appears in the device interface notification of the user side, the user can contact the push content in the first time, and whether to click the push content to check is determined according to the self requirement of the user. The server and the client are generally connected through a network, which may be a wired network or a wireless network.
Referring to fig. 1, an embodiment of a message pushing method according to the present application includes:
101. and acquiring a push task to be executed, wherein the push task comprises push time, push content and a target user.
The method comprises the steps of firstly obtaining a push task, wherein the push task is generally one or more push tasks which are input in a push schedule in advance by an operator, and the push task at least comprises push time, push content and a target user. The pushing time is generally future time, the future time is time with a certain time interval from the currently recorded pushing task time, the pushing time can be set to be single time or repeated at fixed time so as to adapt to different pushing requirements, and the pushing time is generally a time point with high tolerance of a target user on pushing behaviors; the pushed content can be characters (such as a decoration diary, a decoration material evaluation and the like), pictures (such as a decoration effect picture, a building plan and the like), videos (such as a decoration effect video, a decoration enterprise promo and the like) and the like; the target user is a user selected in advance, and the user side where the user is located is used for receiving the push content pushed by the push method.
102. And pushing the push content to the target user according to the push time.
After learning the push time, the push content and the target user of the push task in step 101, this step directly performs pushing the push content to the target user at the push time.
Therefore, the message pushing method does not need to push the pushed content manually, reduces the workload of workers and improves the operation efficiency of message pushing.
Referring to fig. 2, another embodiment of a message pushing method according to the present application includes:
201. and acquiring a push task to be executed, wherein the push task comprises push time, push content and a target user.
The execution of this step is similar to step 101 in the embodiment of fig. 1, and the repeated parts are not described again here.
It should be noted that, in the embodiment of the present application, a content system and a user grouping system in the system may be communicated based on an automatic pushing system, so as to implement refined grouping and pushing of users according to a plan. The automatic pushing system can be formed by adopting a springclosed + xxljobb + rabbitmq + redis + mogodb + mysql architecture by using vue at the front end and java language at the background.
Specifically, the embodiment of the application may collect user behavior feature data of the user in advance, where the user behavior feature data includes data of click preference of the user, active time of the user, and the like, and may classify the corresponding user according to the user behavior feature data to obtain a plurality of user groups, where one or more user groups may be used as the target user in this step.
In another embodiment, the embodiment of the application may further configure a corresponding user feature tag for each user group to perfect the user representation of the user. One user group can be a plurality of users and a single user, and the single user can also belong to one or more user groups; when a user is a member of all user groups, the user is called a full-volume user; when a user is a group of users, the user is called an independent user. All the users and the user characteristic labels are classified and summarized to obtain a user data table, and in the step, the users corresponding to one or more user characteristic labels can be determined from the user data table to serve as target users.
In another embodiment, the push content in the embodiment of the present application is stored in a preset content table in a content identification ID manner, and the push content can be quickly acquired from the content table through the content identification ID; meanwhile, for the requirement of pushing, a main and sub title, a front cover picture, a notification bar small picture, a push jump connection and the like are configured for the pushed content, and the configured elements for improving the user interest such as the main and sub title, the front cover picture, the notification bar small picture, the push jump connection and the like can be directly associated through the content identification ID, so that when the recommended content is directly called in the subsequent steps, the associated element or elements can be directly brought out.
202. And matching a first push title in a preset content table according to the content identification of the push content.
It can be understood that a plurality of push titles corresponding to a certain push content may also be stored in the preset content table in advance; or, a plurality of push titles corresponding to a certain type of push content are stored in the preset content table in advance. In this step, according to the requirement of pushing content in step 201, a content identifier ID is used to match a pushed title in a preset content table as a first pushed title, and in order to increase the interest of a user in the pushed content, elements such as a subtitle, a front cover image, a notification bar thumbnail, and a push skip connection that are correspondingly adapted to the first pushed title may be synchronously provided.
203. And taking the first push title as the display content of the push content, and pushing the display content to a first part of target users of the target users at the first push time.
And taking the first push title matched in the step 202 as the display content of the push content, and pushing the display content to a first part of target users of the target users at a first push time. The display content refers to content that is directly displayed on a user-side device interface when the push content reaches the user-side device of the user, and the user can preliminarily know the display content before clicking the push content; the first pushing time is a preset time point in the pushing time; the first part of target users are a part of the target users, and if the number of target users is 1000 ten thousand, the number of target users in the first part may be 100 ten thousand.
204. First feedback information of the first part of target users on the display content with the first push title as the push content is collected.
After step 203, this step collects first feedback information of the first part of target users for the display content with the first push title as the push content, where the first feedback information at least includes push success data actively reported by the user terminal after the push success, and the user terminal that is not successfully pushed does not report the push success data.
205. And matching a second push title in the preset content table according to the content identification of the push content.
After step 201, a plurality of push titles corresponding to a certain push content are stored in a preset content table in advance; or, a plurality of push titles corresponding to a certain type of push content are stored in the preset content table in advance. In this step, according to the requirement of the content push in step 201, the content ID is used to match another push title in the preset content table as a second push title, and in order to increase the interest of the user in the push content, elements such as a subtitle, a front cover image, a notification bar thumbnail, and a push skip connection can be correspondingly adapted and associated to the second push title.
206. And taking the second push title as the display content of the push content, and pushing the display content to a second part of target users of the target users at a second push time.
And taking the second push title matched in the step 205 as the display content of the push content, and pushing to a second part of the target users at a second push time. The display content refers to content that is directly displayed on a user-side device interface when the push content reaches the user-side device of the user, and the user can preliminarily know the display content before clicking the push content; the second pushing time is a preset time point in the pushing time; the second part of target users are a part of the target users, and if the number of target users is 1000 ten thousand, the number of target users of the second part may be another 100 ten thousand.
207. And collecting second feedback information of the second part of target users on the display content with the second push title as the push content.
After step 206, this step collects second feedback information of the second part of target users for the display content with the second push header as the push content, where the second feedback information at least includes the push success data actively reported by the user terminal after the push success, and the user terminal that is not successfully pushed does not report the push success data.
208. And determining a target push title with a better push effect from the first feedback information and the second feedback information.
Specifically, a first click rate of the user may be calculated from the first feedback information obtained in step 204, where the first click rate is equal to the number of the successfully pushed data in the first feedback information divided by the number of the users of the first part of target users; from the second feedback information in step 207, a second click-through rate of the user may be calculated, where the second click-through rate is equal to the number of push success data in the second feedback information divided by the number of users of the second part of target users. Comparing the first click rate with the second click rate, and if the first click rate is higher than the second click rate, considering that the pushing effect of the first pushing title as the display content of the pushing content is better; if the second click rate is higher than the first click rate, the pushing effect of the second pushing title as the display content of the pushing content is considered to be better; in the step, the push title with better push effect is selected as the target push title.
209. And taking the target push title as the display content of the push content, and pushing the display content to a third part of target users of the target users at a third push time.
And taking the target push title matched in the step 208 as the display content of the push content, and pushing the display content to a third part of target users of the target users at a third push time. The third pushing time is a preset time point in the pushing time; the third part of target users are the remaining part of the target users, and if the number of the target users is 1000 ten thousand, the number of the first part of target users is 100 ten thousand, and the number of the second part of target users can be another 100 ten thousand, the third part of target users is the remaining 800 ten thousand of the number of the target users.
210. And reporting pushing state information to the first appointed communication object, wherein the pushing state information comprises the number of target users, a target pushing title and pushing content.
After the pushing content is pushed to the target user in step 210, this step may form pushing status information for the current pushing status and report the pushing status information to a first designated communication object, where the first designated communication object may be a group designated by the enterprise WeChat, a preset mailbox, or the like; the push status information may be generated through a template, for example, an alarm template is preset, the alarm template may automatically acquire current push status information (for example, the number of target users, target push titles, push contents, and the like) in this step and automatically fill the current push status information, so as to form the push status information, and the report in this step may be in a form of voice broadcast and the like.
211. Counting the push result information, wherein the push result information comprises: the number of successful push to the target user, the number of clicks of the contents clicked by the target user, and the number of target users.
After step 209 or step 210, in this step, on the basis of counting third feedback information of display content, which is fed back by a third part of target users and takes a target push title as push content, by combining the first feedback information and the second feedback information, push result information is statistically formed, where the push result information at least includes the number of push successes successfully pushed to the target users (including the first part of target users, the second part of target users, and the third part of target users), the number of clicks of clicking the push content by the target users, the number of target users, and the like.
212. And reporting the pushing result information to a second specified communication object.
Reporting the push result information obtained in the step 211 to a second designated communication object, wherein the second designated communication object can be an enterprise WeChat group, a preset mailbox, and the like; the step may also be repeated periodically, and the updated data in step 211 may be reported to the second designated communication object in time, and the report in this step may also be in the form of voice broadcast or the like.
It is to be noted that before step 203, step 206, or step 209, the embodiment of the present application may further include a step of determining whether the push task is within a range of an do-not-disturb rule, where the do-not-disturb rule is used to prevent push content from being pushed in a time period that is objectionable to a user, or prevent inappropriate content from being pushed to a specific user, and the like, and the set of the do-not-disturb rule may be performed according to actual needs, which is not further limited herein; if the push task of the embodiment is in the disturbance-free rule range, the push task is suspended and executed, and a warning is reported to the appointed communication object; if the push task is not within the do not disturb rule, execution may continue to be triggered.
The message pushing method can flexibly input a pushing plan, the pushing plan comprises one or more pushing tasks, the pushing time is set regularly and repeatedly, and the date and the period of the pushing time can be selected; the message pushing method can automatically generate the main and sub titles, the front cover picture, the small notification bar picture, the push jump link and the like of the pushed content; the message pushing method can get through the content system and the grouping system, and greatly improves the efficiency of pushing operators and the pushing accuracy; the message pushing method can support the pre-pushing A/B test pushing function, can perform partial user test on the pushed title, and then pushes the title with better effect in formal pushing according to the feedback information; the message pushing method can be used for data broadcasting and data abnormity monitoring before and after pushing. The actual measurement proves that the whole operation efficiency can be improved by the message pushing method, the key link of the PUSH stream is combed and structured in the pushing plan, time-wasting nodes are optimized, the workload which needs to be completed by a single person in a week can be realized, the operation can be completed only by 2 working days when the workload is compressed, the content configuration time is reduced by 60%, the PUSH content operation finds and tries a new operation strategy, the average level of historical pushing can be stably reached, and compared with the average number of recalls increased by 20% in the low valley period, the operation efficiency of message pushing is improved.
The above embodiment describes the message pushing method of the present application, and the following describes the message pushing apparatus of the present application, referring to fig. 3, including:
an obtaining unit 301, configured to obtain a push task to be executed, where the push task includes push time, push content, and a target user;
a pushing unit 302, configured to push the push content to the target user according to the push time.
The operation performed by the message pushing apparatus according to the embodiment of the present application is similar to the operation performed in fig. 1, and is not described again here.
The message pushing device of the embodiment of the application acquires the executed pushing task, the pushing task is preset in advance according to a pushing plan, the pushing task mainly comprises information such as pushing time, pushing content and a target user, the message pushing method of the application can automatically identify the information such as the pushing time, the pushing content and the target user in the pushing task, and can push the pushing content to the target user at the pushing time. Therefore, the message pushing device does not need to manually push the pushed content, the workload of workers is reduced, and the operation efficiency of message pushing is improved.
Referring to fig. 4, another embodiment of a message pushing apparatus according to the present application includes:
an obtaining unit 401, configured to obtain a push task to be executed, where the push task includes push time, push content, and a target user;
a pushing unit 402, configured to push the push content to the target user according to the push time.
Optionally, the apparatus further comprises:
a matching unit 403, configured to match a first push title in a preset content table according to the content identifier of the push content;
the matching unit 403 is further configured to match a second pushed title in the preset content table according to the content identifier of the pushed content;
when the pushing unit 402 pushes the pushed content to the target user according to the pushing time, specifically, the pushing unit is configured to:
taking the first push title as the display content of the push content, and pushing the display content to a first part of target users of the target users at the first push time;
and taking the second pushing title as the display content of the pushing content, and pushing the second pushing title to a second part of target users of the target users at the second pushing time.
Optionally, the apparatus further comprises:
a collecting unit 404, configured to collect first feedback information of the first part of target users on display content with the first push title as the push content;
a collecting unit 404, configured to collect second feedback information of the second part of target users on display content with the second push title as the push content;
a determining unit 405, configured to determine a target push title with a better push effect from the first feedback information and the second feedback information;
the pushing unit 402 is further configured to use the target pushing title as a display content of the pushing content, and push the display content to a third part of target users of the target users at a third pushing time.
Optionally, the apparatus further comprises:
a reporting unit 406, configured to report push status information to the first specified communication object, where the push status information includes the number of the target users, the target push title, and the push content.
Optionally, the apparatus further comprises:
a counting unit 407, configured to count push result information, where the push result information includes: the number of successful push to the target user, the number of clicks of the push content by the target user, and the number of target users;
the reporting unit 406 is further configured to report the pushing result information to a second specified communication object.
Optionally, the apparatus further comprises:
a collecting unit 404, configured to collect user behavior feature data of a user;
the classifying unit 408 is configured to classify the users according to the user behavior feature data to obtain a plurality of user groups;
the determining unit 405 is further configured to determine one or more of the user groups as target users.
Optionally, when the determining unit 405 determines one or more user groups as target users, the determining unit is specifically configured to:
configuring a user characteristic label for each user group correspondingly;
summarizing the user and the user characteristic label to obtain a user data table;
and determining one or more users corresponding to the user characteristic labels from the user data table as target users.
Optionally, the apparatus further comprises:
a judging unit 409, configured to judge whether the push task is within a no-disturbance rule range;
a suspending unit 410, configured to suspend execution of the push task if the push task is within the disturbance-free rule range;
a triggering unit 411, configured to continue to trigger execution of the step of pushing the push content to the target user according to the push time if the push task is not within the disturbance-free rule range.
The operation performed by the message pushing apparatus according to the embodiment of the present application is similar to the operation performed in fig. 2, and is not described again here.
Referring to fig. 5, a computer device in an embodiment of the present application is described below, where an embodiment of the computer device in the embodiment of the present application includes:
the computer device 500 may include one or more processors (CPUs) 501 and a memory 502, where the memory 502 stores one or more applications or data. Wherein the memory 502 is volatile storage or persistent storage. The program stored in memory 502 may include one or more modules, each of which may include a sequence of instructions operating on a computer device. Still further, the processor 501 may be arranged in communication with the memory 502 to execute a series of instruction operations in the memory 502 on the computer device 500. The computer device 500 may also include one or more wireless network interfaces 503, one or more input-output interfaces 504, and/or one or more operating systems, such as Windows Server, Mac OS, Unix, Linux, FreeBSD, etc. The processor 501, when executing the program in the memory 502, implements the operations performed in the embodiments shown in fig. 1 to fig. 2, and will not be described herein again.
In the several embodiments provided in the embodiments of the present application, it should be understood by those skilled in the art that the disclosed system, apparatus and method can be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the unit is only one logical functional division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
In addition, functional units in the embodiments of the present application may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one unit. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit. The integrated unit, if implemented in the form of a software functional unit and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method of the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a read-only memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and the like. The above description is only exemplary of the present application and should not be taken as limiting the present application, as any modification, equivalent replacement or improvement made within the spirit and principle of the present application should be included in the protection scope of the present application.
Claims (10)
1. A message pushing method, comprising:
acquiring a push task to be executed, wherein the push task comprises push time, push content and a target user;
and pushing the pushed content to the target user according to the pushing time.
2. The message pushing method according to claim 1, wherein the pushing time includes a first pushing time and a second pushing time, and after acquiring the pushing task to be executed, before pushing the pushing content to the target user according to the pushing time, the method further includes:
matching a first push title in a preset content table according to the content identification of the push content;
matching a second push title in the preset content table according to the content identification of the push content;
the pushing the pushed content to the target user according to the pushing time comprises:
taking the first push title as the display content of the push content, and pushing the display content to a first part of target users of the target users at the first push time;
and taking the second pushing title as the display content of the pushing content, and pushing the second pushing title to a second part of target users of the target users at the second pushing time.
3. The message pushing method according to claim 2, wherein the pushing time further comprises a third pushing time, and after pushing the pushed content to the target user according to the pushing time, the method further comprises:
collecting first feedback information of the first part of target users on the display content with the first push title as the push content;
collecting second feedback information of the second part of target users on the display content with the second push title as the push content;
determining a target push title with a better push effect from the first feedback information and the second feedback information;
and taking the target push title as the display content of the push content, and pushing the display content to a third part of target users of the target users at a third push time.
4. The message pushing method according to claim 3, wherein after pushing to a third part of the target users at a third pushing time, the method further comprises:
and reporting pushing state information to a first appointed communication object, wherein the pushing state information comprises the number of the target users, the target pushing title and the pushing content.
5. The message pushing method according to claim 3, wherein after pushing to a third part of the target users at a third pushing time, the method further comprises:
counting push result information, wherein the push result information comprises: the number of successful push to the target user, the number of clicks of the push content by the target user, and the number of target users;
and reporting the pushing result information to a second designated communication object.
6. The message pushing method according to claim 1, wherein before acquiring the pushing task to be executed, the method further comprises:
collecting user behavior characteristic data of a user;
classifying the users according to the user behavior characteristic data to obtain a plurality of user groups;
and determining one or more user groups as target users.
7. The message pushing method according to claim 6, wherein the determining one or more of the user groups as target users comprises:
configuring a user characteristic label for each user group correspondingly;
summarizing the user and the user characteristic label to obtain a user data table;
and determining one or more users corresponding to the user characteristic labels from the user data table as target users.
8. The message pushing method according to claim 1, wherein after acquiring the pushing task to be executed, before pushing the pushing content to the target user according to the pushing time, the method further comprises:
judging whether the pushing task is in a disturbance-free rule range or not;
if the pushing task is within the disturbance-free rule range, suspending execution of the pushing task;
and if the pushing task is not in the disturbance-free rule range, continuing to trigger and execute the step of pushing the pushing content to the target user according to the pushing time.
9. A message push apparatus, comprising:
the device comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring a push task to be executed, and the push task comprises push time, push content and a target user;
and the pushing unit is used for pushing the pushing content to the target user according to the pushing time.
10. A computer device, comprising:
the system comprises a processor, a memory, a bus, an input/output interface and a wireless network interface;
the processor is connected with the memory, the input/output interface and the wireless network interface through a bus;
the memory stores a program;
the processor, when executing the program stored in the memory, implements the message pushing method of any one of claims 1 to 8.
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