CN113888241A - Store background management method and system, electronic device and readable storage medium - Google Patents
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- 238000007726 management method Methods 0.000 title claims abstract description 47
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- 238000004590 computer program Methods 0.000 claims description 13
- 238000012216 screening Methods 0.000 claims description 5
- 230000001737 promoting effect Effects 0.000 claims description 4
- 238000012795 verification Methods 0.000 claims description 4
- 238000006243 chemical reaction Methods 0.000 claims description 3
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- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
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Abstract
The application provides a store background management method, a store background management system, electronic equipment and a readable storage medium, and the store background management method, the store background management system, the electronic equipment and the readable storage medium are used for acquiring customer identity information and historical consumption behavior information; marking a client portrait label according to the identity information and the historical consumption behavior information and a preset label category; and pushing promotion information to the client WeChat terminals corresponding to the screened client image labels in batches. The method and the system realize the grading of the customers, accurately push commodity sales promotion information to the customers with intention, strong purchasing power and high consumption times, improve the service sales volume, the repeated purchasing rate and the cooperation viscosity, and avoid the disturbance to the customers unintentionally.
Description
Technical Field
The application relates to the technical field of store management, in particular to a store background management method, a store background management system, electronic equipment and a readable storage medium.
Background
With the development of the internet and the change of consumption modes, the traditional off-line physical retail store has the problems of less store entrance passenger flow, low business sales volume, low repeated purchase frequency and high maintenance difficulty.
Therefore, more and more off-line physical stores start to combine with an on-line marketing mode to enhance competition, but the existing on-line stores are disordered in management, low in efficiency, incapable of accurately pushing some sales promotion products to customers, not optimistic in sales performance and capable of disturbing the customers, and poor in user experience is caused.
Therefore, the application provides a store background management method, a store background management system, an electronic device and a readable storage medium.
Disclosure of Invention
An object of the embodiments of the present application is to provide a store background management method, a store background management system, an electronic device, and a readable storage medium, so as to solve the problem of low store management efficiency. The specific technical scheme is as follows:
in a first aspect, a store background management method is provided, where the method includes:
acquiring customer identity information and historical consumption behavior information, wherein the identity information comprises the age, the sex and the contact information of a customer, and the historical consumption behavior information comprises consumption times and consumption amount;
marking a customer portrait label according to the identity information and the historical consumption behavior information according to preset label categories, wherein the label categories comprise gender, purchasing ability, consumption times, age stage and promotion sensitivity;
screening customer portrait labels of the same label type according to promotion requirements;
and pushing promotion information to customer WeChat terminals corresponding to the screened customer portrait labels in batches, wherein the promotion information comprises commodity promotion information, card coupon promotion information and membership card promotion information.
Optionally, the pushing promotion information to the client WeChat end corresponding to the screened client portrait label in batch comprises
Acquiring the latest online time of a client;
screening the clients active within a preset time length from the screened clients of the same tag type to serve as target clients;
and pushing promotion information to the WeChat end of the target customer.
Optionally, the method further comprises:
detecting real-time consumption behavior information of a client; the real-time consumption behavior information comprises purchase, access, coupon and verification and sale information;
calling a background message template according to the real-time consumption behavior information:
generating a client ordering service message according to the background message template;
and sending the client ordering service message to a WeChat end of the client.
Optionally, the method further comprises:
calling poster templates, wherein the poster templates comprise commodity poster templates, store poster templates and exclusive advisor poster templates;
obtaining poster propaganda pictures and poster information according to the poster template; the poster propaganda picture comprises a commodity picture, a store picture and a shop assistant picture; the poster information comprises commodity information, store address information and store employee information;
generating a poster two-dimensional code according to the poster information, wherein the poster two-dimensional code comprises a commodity two-dimensional code, a store two-dimensional code and a special consultant two-dimensional code;
and generating a propaganda two-dimensional code poster by utilizing the poster two-dimensional code and the poster propaganda picture.
Optionally, a plurality of poster promotional pictures are supported in each of the poster templates.
Optionally, the method further comprises:
obtaining customer order information according to the customer identity information, wherein the order information comprises an order ID;
inquiring the order state according to the order ID, wherein the order state comprises the following steps: a payment by hand, pending, accepted, completed, and cancelled.
Optionally, the method further comprises:
acquiring store operation data, wherein the store operation data comprises store data, store employee data and order data;
and respectively generating a store data statistical table, a clerk data statistical table and an order data statistical table according to the store operation data.
In a second aspect, the present application provides a store back-office management system, comprising;
the client management unit is used for marking client portrait labels for clients so as to facilitate marketing conversion and daily management of the clients;
the service message pushing unit is used for pushing service notification information according to order placing information of the client so as to improve the perception of the client;
the poster management unit is used for automatically generating a commodity two-dimensional code poster, a store two-dimensional code poster and a special consultant two-dimensional code poster, and is convenient for community sharing fission marketing;
the order management unit is used for managing and tracking the order state of the client;
and the data statistics unit is used for performing statistics on sales data, order data and store employee data of the stores so as to facilitate the stores to perform operation data analysis.
In a third aspect, the present application provides an electronic device, including a processor, a communication interface, a memory and a communication bus, where the processor, the communication interface, and the memory complete mutual communication through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of the first aspect when executing a program stored in the memory.
In a fourth aspect, the present application provides a computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, and when executed by a processor, the computer program implements the method steps of any of the first aspects.
In a fifth aspect, there is provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the store back-office management methods described above.
The embodiment of the application has the following beneficial effects:
the embodiment of the application provides a store background management method, a store background management system, electronic equipment and a readable storage medium, and the application acquires client identity information and historical consumption behavior information; marking a client portrait label according to the identity information and the historical consumption behavior information and a preset label category; and pushing promotion information to the client WeChat terminals corresponding to the screened client image labels in batches. The method and the system realize the grading of the customers, accurately push commodity sales promotion information to the customers with intention, strong purchasing power and high consumption times, improve the service sales volume, the repeated purchasing rate and the cooperation viscosity, and avoid the disturbance to the customers unintentionally.
Of course, not all advantages described above need to be achieved at the same time in the practice of any one product or method of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings without inventive exercise.
Fig. 1 is a flowchart of a store background management method provided in an embodiment of the present application;
fig. 2 is a schematic structural diagram of a store back-office management system provided in an embodiment of the present application;
fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
An embodiment of the present application provides a store backend management method, which is described in detail below with reference to specific embodiments, and as shown in fig. 1, the specific steps are as follows:
step S101: the method comprises the steps of obtaining customer identity information and historical consumption behavior information, wherein the identity information comprises customer age, gender and contact information, and the historical consumption behavior information comprises consumption times and consumption amount.
Step S102: and marking a customer portrait label according to the identity information and the historical consumption behavior information according to preset label categories, wherein the label categories comprise gender, purchasing ability, consumption times, age stage and promotion sensitivity.
In one example, the label category is purchasing power, the corresponding customer portrait label is high purchasing power, medium purchasing power and low purchasing power, and the purchasing power of the customer can be comprehensively judged according to the preset consumption times and consumption amount.
Step S103: customer portrait tags of the same tag type are screened for promotional needs. Therefore, the customers are classified into different grades, the customers are classified, commodity promotion information is accurately pushed to the customers with intention, strong purchasing power and high consumption times, the service sales volume, the repeated purchasing rate and the cooperation viscosity are improved, and the disturbance to the customers unintentionally is avoided.
Step S104: and pushing promotion information to customer WeChat terminals corresponding to the screened customer portrait labels in batches, wherein the promotion information comprises commodity promotion information, card coupon promotion information and membership card promotion information.
Optionally, the pushing promotion information to the client WeChat end corresponding to the screened client portrait label in batch comprises
Acquiring the latest online time of a client;
screening the clients active within a preset time length from the screened clients of the same tag type to serve as target clients;
in one example, the preset time period is 48 hours, for example.
And pushing promotion information to the WeChat end of the target customer.
Optionally, the method further comprises:
detecting real-time consumption behavior information of a client; the real-time consumption behavior information comprises purchase, access, coupon and verification and sale information;
calling a background message template according to the real-time consumption behavior information:
generating a client ordering service message according to the background message template;
and sending the client ordering service message to a WeChat end of the client.
Optionally, the method further comprises:
calling poster templates, wherein the poster templates comprise commodity poster templates, store poster templates and exclusive advisor poster templates;
obtaining poster propaganda pictures and poster information according to the poster template; the poster propaganda picture comprises a commodity picture, a store picture and a shop assistant picture; the poster information comprises commodity information, store address information and store employee information;
generating a poster two-dimensional code according to the poster information, wherein the poster two-dimensional code comprises a commodity two-dimensional code, a store two-dimensional code and a special consultant two-dimensional code;
and generating a propaganda two-dimensional code poster by utilizing the poster two-dimensional code and the poster propaganda picture.
Optionally, a plurality of poster promotional pictures are supported in each of the poster templates.
Optionally, the method further comprises:
obtaining customer order information according to the customer identity information, wherein the order information comprises an order ID;
inquiring the order state according to the order ID, wherein the order state comprises the following steps: a payment by hand, pending, accepted, completed, and cancelled.
Optionally, the method further comprises:
acquiring store operation data, wherein the store operation data comprises store data, store employee data and order data;
in one example, store data includes store name, total order number, number of customers, clerk share number, check out number, browsing volume, number of visits, and the like.
The salesman data comprises development order number, development customer number, verification card number, order amount and the like;
the order data includes a total amount of orders, a total sales amount, an order for payment, an order to be accepted, an order accepted, and the like.
And respectively generating a store data statistical table, a clerk data statistical table and an order data statistical table according to the store operation data.
The operation data of the stores are counted, so that merchants can conveniently view the stores, store personnel and order data from different dimensions, and the stores can conveniently analyze the operation data.
Based on the same inventive concept, the application provides a store back-office management system, as shown in fig. 2, the system comprises;
a customer management unit 201, which is used for marking customer portrait labels for customers so as to facilitate marketing conversion and daily customer management;
the service message pushing unit 202 is configured to push service notification information according to the order placing information of the client, so as to improve client perception;
the poster management unit 203 is used for automatically generating a commodity two-dimensional code poster, a store two-dimensional code poster and a special consultant two-dimensional code poster, so that community sharing fission marketing is facilitated;
the order management unit 204 is used for managing and tracking the order state of the customer;
and the data statistics unit 205 is used for performing statistics on sales data, order data and store personnel data of the stores so as to facilitate the stores to perform operation data analysis.
Based on the same technical concept, the embodiment of the present invention further provides an electronic device, as shown in fig. 3, including a processor 301, a communication interface 302, a memory 303, and a communication bus 304, where the processor 301, the communication interface 302, and the memory 303 complete mutual communication through the communication bus 304,
a memory 303 for storing a computer program;
the processor 301 is configured to implement the steps of the store background management method when executing the program stored in the memory 303.
The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.
The communication interface is used for communication between the electronic equipment and other equipment.
The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Optionally, the memory may also be at least one memory device located remotely from the processor.
The Processor may be a general-purpose Processor, including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.
In another embodiment of the present invention, a computer-readable storage medium is further provided, in which a computer program is stored, and the computer program, when executed by a processor, implements the steps of any of the above-mentioned store background management methods.
In yet another embodiment of the present invention, there is also provided a computer program product containing instructions which, when run on a computer, cause the computer to perform any of the store back-office management methods of the above embodiments.
In the above embodiments, the implementation may be wholly or partially realized by software, hardware, firmware, or any combination thereof. When implemented in software, may be implemented in whole or in part in the form of a computer program product. The computer program product includes one or more computer instructions. When loaded and executed on a computer, cause the processes or functions described in accordance with the embodiments of the invention to occur, in whole or in part. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable device. The computer instructions may be stored in a computer readable storage medium or transmitted from one computer readable storage medium to another, for example, from one website site, computer, server, or data center to another website site, computer, server, or data center via wired (e.g., coaxial cable, fiber optic, Digital Subscriber Line (DSL)) or wireless (e.g., infrared, wireless, microwave, etc.). The computer-readable storage medium can be any available medium that can be accessed by a computer or a data storage device, such as a server, a data center, etc., that incorporates one or more of the available media. The usable medium may be a magnetic medium (e.g., floppy Disk, hard Disk, magnetic tape), an optical medium (e.g., DVD), or a semiconductor medium (e.g., Solid State Disk (SSD)), among others.
It is noted that, in this document, relational terms such as "first" and "second," and the like, may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The above description is merely exemplary of the present application and is presented to enable those skilled in the art to understand and practice the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A store back-office management method, comprising:
acquiring customer identity information and historical consumption behavior information, wherein the identity information comprises the age, the sex and the contact information of a customer, and the historical consumption behavior information comprises consumption times and consumption amount;
marking a customer portrait label according to the identity information and the historical consumption behavior information according to preset label categories, wherein the label categories comprise gender, purchasing ability, consumption times, age stage and promotion sensitivity;
screening customer portrait labels of the same label type according to promotion requirements;
and pushing promotion information to customer WeChat terminals corresponding to the screened customer portrait labels in batches, wherein the promotion information comprises commodity promotion information, card coupon promotion information and membership card promotion information.
2. The store back-office management method of claim 1, wherein the pushing of promotion information to the customer WeChat clients corresponding to the selected customer portrait tags in batches comprises pushing promotion information to the customer WeChat clients corresponding to the selected customer portrait tags in batches
Acquiring the latest online time of a client;
screening the clients active within a preset time length from the screened clients of the same tag type to serve as target clients;
and pushing promotion information to the WeChat end of the target customer.
3. The store back office management method according to claim 1, further comprising:
detecting real-time consumption behavior information of a client; the real-time consumption behavior information comprises purchase, access, coupon and verification and sale information;
calling a background message template according to the real-time consumption behavior information:
generating a client ordering service message according to the background message template;
and sending the client ordering service message to a WeChat end of the client.
4. The store back office management method according to claim 1, further comprising:
calling poster templates, wherein the poster templates comprise commodity poster templates, store poster templates and exclusive advisor poster templates;
obtaining poster propaganda pictures and poster information according to the poster template; the poster propaganda picture comprises a commodity picture, a store picture and a shop assistant picture; the poster information comprises commodity information, store address information and store employee information;
generating a poster two-dimensional code according to the poster information, wherein the poster two-dimensional code comprises a commodity two-dimensional code, a store two-dimensional code and a special consultant two-dimensional code;
and generating a propaganda two-dimensional code poster by utilizing the poster two-dimensional code and the poster propaganda picture.
5. A store back management method according to claim 4, wherein a plurality of poster promotional pictures are supported in each of the poster templates.
6. The store back office management method according to claim 1, further comprising:
obtaining customer order information according to the customer identity information, wherein the order information comprises an order ID;
inquiring the order state according to the order ID, wherein the order state comprises the following steps: a payment by hand, pending, accepted, completed, and cancelled.
7. The store back office management method according to claim 1, further comprising:
acquiring store operation data, wherein the store operation data comprises store data, store employee data and order data;
and respectively generating a store data statistical table, a clerk data statistical table and an order data statistical table according to the store operation data.
8. A store back office management system, comprising;
the client management unit is used for marking client portrait labels for clients so as to facilitate marketing conversion and daily management of the clients;
the service message pushing unit is used for pushing service notification information according to order placing information of the client so as to improve the perception of the client;
the poster management unit is used for automatically generating a commodity two-dimensional code poster, a store two-dimensional code poster and a special consultant two-dimensional code poster, and is convenient for community sharing fission marketing;
the order management unit is used for managing and tracking the order state of the client;
and the data statistics unit is used for performing statistics on sales data, order data and store employee data of the stores so as to facilitate the stores to perform operation data analysis.
9. An electronic device is characterized by comprising a processor, a communication interface, a memory and a communication bus, wherein the processor and the communication interface are used for realizing mutual communication by the memory through the communication bus;
a memory for storing a computer program;
a processor for implementing the method steps of any of claims 1 to 7 when executing a program stored in the memory.
10. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium, which computer program, when being executed by a processor, carries out the method steps of any one of claims 1 to 7.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111288204.6A CN113888241A (en) | 2021-11-02 | 2021-11-02 | Store background management method and system, electronic device and readable storage medium |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202111288204.6A CN113888241A (en) | 2021-11-02 | 2021-11-02 | Store background management method and system, electronic device and readable storage medium |
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| CN113888241A true CN113888241A (en) | 2022-01-04 |
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Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110866791A (en) * | 2019-11-25 | 2020-03-06 | 恩亿科(北京)数据科技有限公司 | Commodity pushing method and device, storage medium and electronic equipment |
| CN112734485A (en) * | 2021-01-13 | 2021-04-30 | 上海群之脉信息科技有限公司 | User intelligent operation system |
| CN112884547A (en) * | 2021-02-03 | 2021-06-01 | 绿瘦健康产业集团有限公司 | Intelligent commodity recommendation method, device, medium and terminal equipment |
-
2021
- 2021-11-02 CN CN202111288204.6A patent/CN113888241A/en active Pending
Patent Citations (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110866791A (en) * | 2019-11-25 | 2020-03-06 | 恩亿科(北京)数据科技有限公司 | Commodity pushing method and device, storage medium and electronic equipment |
| CN112734485A (en) * | 2021-01-13 | 2021-04-30 | 上海群之脉信息科技有限公司 | User intelligent operation system |
| CN112884547A (en) * | 2021-02-03 | 2021-06-01 | 绿瘦健康产业集团有限公司 | Intelligent commodity recommendation method, device, medium and terminal equipment |
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