CN113792097A - Delay trigger estimation method and device for display information, medium and electronic equipment - Google Patents

Delay trigger estimation method and device for display information, medium and electronic equipment Download PDF

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CN113792097A
CN113792097A CN202110102864.4A CN202110102864A CN113792097A CN 113792097 A CN113792097 A CN 113792097A CN 202110102864 A CN202110102864 A CN 202110102864A CN 113792097 A CN113792097 A CN 113792097A
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trigger
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consumption
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李明昆
王旋
杜海洋
姚康
马龙
梅宗山
崔博文
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Beijing Wodong Tianjun Information Technology Co Ltd
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Abstract

The present disclosure relates to the field of computers, and in particular, to a method and an apparatus for predicting delayed trigger of display information, a computer-readable storage medium, and an electronic device, where the method includes: acquiring a display information log and characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data; acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution; and calculating delay triggering in each sub-characteristic data according to the triggering information and the delay triggering distribution. Through the technical scheme of the embodiment of the disclosure, the problem of excessive triggering times of the display information can be solved.

Description

Delay trigger estimation method and device for display information, medium and electronic equipment
Technical Field
The present disclosure relates to the field of computers, and in particular, to a method for estimating delayed trigger of display information, a device for estimating delayed trigger of display information, a computer-readable storage medium, and an electronic device.
Background
With the development of the internet, the contents displayed in various pages are more and more abundant. For example, some merchants may present merchandise information in various pages.
Usually, the page server will charge according to the number of triggers for the presentation information, and the guest will usually have a delay in triggering for a while when browsing these pages and loading the presentation information.
Due to the existence of the trigger delay, the service provider cannot accurately know the number of triggers which actually occur to the piece of display information, and when the actual number of triggers exceeds the number of triggers expected by the client, the client budget is easily exceeded, so that unnecessary loss is caused.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
The present disclosure is directed to a method and an apparatus for predicting delayed trigger of display information, a computer-readable storage medium, and an electronic device, which can solve the problem of too many times of triggering display information.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.
According to a first aspect of the present disclosure, a method for predicting a delay trigger of presentation information is provided, including: acquiring a display information log and characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data; acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution; and calculating delay triggering in the sub-feature data according to the triggering information and the delay triggering distribution.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after the calculating the delay trigger in each of the sub-feature data according to the presentation information trigger and the delay trigger distribution, the method further includes: and overlapping the delay triggers in the sub-feature data to obtain a total delay trigger.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after the calculating the delay trigger in each of the sub-feature data according to the presentation information trigger and the delay trigger distribution, the method further includes: acquiring display information in each piece of sub-feature data to trigger corresponding sub-display information consumption; calculating the delayed trigger consumption of the sub-presentation information corresponding to the delayed trigger in the sub-feature data according to the consumption of the sub-presentation information; and overlapping the delayed trigger consumption of the sub-display information to obtain delayed trigger consumption of the display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after the obtaining of the delayed trigger consumption of the presentation information by superimposing the delayed trigger consumptions of the sub-presentation information, the method further includes: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain total display information consumption; and when the total display information consumption is larger than a preset threshold value, performing offline processing on the display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after the obtaining of the delayed trigger consumption of the presentation information by superimposing the delayed trigger consumptions of the sub-presentation information, the method further includes: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain total display information consumption; and when the total display information consumption is larger than a preset threshold value, reducing the display information playing speed.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, before the obtaining of the presentation information log and the feature data corresponding to the presentation information log, the method further includes: acquiring reserved display information set in a display information database; screening target display information meeting the screening standard from the reserved display information; and acquiring a display information log of the target display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after the obtaining of the delayed trigger consumption of the presentation information by superimposing the delayed trigger consumptions of the sub-presentation information, the method further includes: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain total display information consumption; and when the total display information consumption is smaller than a preset threshold value, the display information playing speed is increased.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, the screening out target display information meeting the screening criteria from the reserved display information includes: comparing the data size of the reserved display information with a screening standard; and determining the reserved display information with the data size meeting the screening standard as target display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, statistics is performed on a plurality of delay trigger frequencies corresponding to the presentation information, and a plurality of primary delay trigger distributions are determined according to the delay trigger frequencies; and merging the primary delay trigger distributions and determining parameters of the primary delay trigger distributions to obtain the delay trigger distributions.
According to a second aspect of the present disclosure, there is provided a delay trigger estimation apparatus for displaying information, including: the characteristic data segmentation module is used for acquiring the display information log and the characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data; a trigger information obtaining module, configured to obtain trigger information in each piece of sub-feature data, where the trigger information in the sub-feature data has a delayed trigger distribution; and the delay trigger calculation module is used for calculating delay triggers in the sub-feature data according to the trigger information and the delay trigger distribution.
According to a third aspect of the present disclosure, there is provided a computer-readable storage medium, on which a computer program is stored, which when executed by a processor, implements the delayed trigger prediction method for presenting information as described in the first aspect of the embodiments above.
According to a fourth aspect of the present disclosure, there is provided an electronic device comprising:
a processor; and
memory for storing one or more programs that, when executed by the one or more processors, cause the one or more processors to implement the delayed trigger prediction method of presenting information as described in the first aspect of the embodiments above.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:
in the delay trigger estimation method for presentation information provided in an embodiment of the present disclosure, after the trigger information corresponding to the feature data is obtained, the delay trigger corresponding to the feature data may be estimated according to the trigger information and the trigger delay distribution. According to the embodiment of the disclosure, the delayed trigger can be estimated according to the trigger information currently received in the feature data, so that whether the delayed trigger exceeds the expectation can be determined, the display information can be interfered in time, and unnecessary loss is avoided.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is to be understood that the drawings in the following description are merely exemplary of the disclosure, and that other drawings may be derived from those drawings by one of ordinary skill in the art without the exercise of inventive faculty. In the drawings:
fig. 1 schematically illustrates a schematic diagram of an exemplary system architecture to which a delay trigger prediction method for presenting information according to an embodiment of the present disclosure may be applied;
FIG. 2 schematically illustrates a flow chart of a method of delayed trigger prediction for presentation information in an exemplary embodiment of the disclosure;
FIG. 3 schematically illustrates a diagram showing an information delay trigger profile in an exemplary embodiment of the disclosure;
FIG. 4 schematically illustrates a flow chart for calculating a presentation information delay trigger consumption from a sub-presentation information consumption in an exemplary embodiment of the disclosure;
FIG. 5 schematically illustrates a flowchart for determining whether to offline presentation information according to total presentation information consumption in an exemplary embodiment of the present disclosure;
FIG. 6 schematically illustrates a flow chart for determining whether to reduce the presentation information play speed based on the total presentation information consumption in an exemplary embodiment of the present disclosure;
FIG. 7 schematically illustrates a flowchart for determining whether to increase the presentation information play speed based on the total presentation information consumption in an exemplary embodiment of the present disclosure;
fig. 8 schematically illustrates a flowchart of screening target presentation information and obtaining a presentation information log of the target presentation information in an exemplary embodiment of the present disclosure;
fig. 9 schematically illustrates a flow chart for determining a delay trigger profile according to a delay trigger frequency of a plurality of presentation information in an exemplary embodiment of the present disclosure;
fig. 10 schematically illustrates a flow chart for determining a delay trigger profile according to a delay trigger frequency of a plurality of presentation information in an exemplary embodiment of the present disclosure;
FIG. 11 is a schematic diagram illustrating an exemplary embodiment of a delayed trigger predictor for presenting information;
fig. 12 schematically shows a schematic structural diagram of a computer system of an electronic device suitable for implementing an exemplary embodiment of the present disclosure.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known structures, methods, devices, implementations, materials, or operations are not shown or described in detail to avoid obscuring aspects of the disclosure.
The block diagrams shown in the figures are functional entities only and do not necessarily correspond to physically separate entities. That is, these functional entities may be implemented in the form of software, or in one or more software-hardened modules, or in different networks and/or processor devices and/or microcontroller devices.
Fig. 1 shows a schematic diagram of an exemplary system architecture to which the delay trigger prediction method for presenting information of the embodiments of the present disclosure may be applied.
As shown in fig. 1, the system architecture 1000 may include one or more of terminal devices 1001, 1002, 1003, a network 1004, and a server 1005. The network 1004 is used to provide a medium for communication links between the terminal devices 1001, 1002, 1003 and the server 1005. Network 1004 may include various connection types, such as wired, wireless communication links, or fiber optic cables, to name a few.
It should be understood that the number of terminal devices, networks, and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation. For example, the server 1005 may be a server cluster composed of a plurality of servers.
A user may use the terminal devices 1001, 1002, 1003 to interact with a server 1005 via a network 1004 to receive or transmit messages or the like. The terminal devices 1001, 1002, 1003 may be various electronic devices having a display screen, including but not limited to smart phones, tablet computers, portable computers, desktop computers, and the like. In addition, the server 1005 may be a server that provides various services.
In an embodiment, an execution subject of the delay trigger estimation method for presentation information of the present disclosure may be the server 1005, and the server 1005 may obtain the presentation information log sent by the terminal devices 1001, 1002, and 1003, process the presentation information log according to the delay trigger estimation method for presentation information of the present disclosure, and then return the delay trigger in each piece of sub-feature data obtained after the processing to the terminal devices 1001, 1002, and 1003. In addition, the delay trigger estimation method of the presentation information disclosed by the present disclosure may also be executed by the terminal devices 1001, 1002, 1003, and the like, so as to implement a process of obtaining the delay trigger in the sub-feature data according to the presentation information log.
In addition, the implementation process of the delay trigger estimation method for displaying information in the present disclosure may also be implemented by the terminal devices 1001, 1002, 1003 and the server 1005 together. For example, the terminal devices 1001, 1002, and 1003 may obtain a presentation information log and feature data corresponding to the presentation information log, segment the feature data at time intervals to obtain a plurality of sub-feature data, and then transmit the obtained sub-feature data to the server 1005, so that the server 1005 may obtain trigger information in each sub-feature data, and calculate delay triggers in each sub-feature data according to the trigger information and delay trigger distribution.
The delay trigger prediction scheme for displaying information in the disclosure can be applied to the internet environment, and can be used when delay prediction is carried out on various triggers. For example, a delay trigger prediction for a function in an app; as another example, a delay trigger prediction for a game entry in a web interface; as another example, a delayed trigger prediction for advertising information in a shopping site is anticipated. The application context of the present disclosure is not particularly limited.
According to the delayed trigger estimation method for the presentation information provided in the exemplary embodiment, when the feature data corresponding to the presentation information log is obtained, the feature data is divided into a plurality of sub-feature data, the trigger information in the sub-feature data is obtained, and the delayed trigger in each sub-feature data is determined according to the trigger information and the delayed trigger distribution. As shown in fig. 2, the method for predicting the delayed trigger of the presence information may include the following steps:
s210: acquiring a display information log and characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data;
s220: acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution;
s230: and calculating delay triggering in each sub-characteristic data according to the triggering information and the delay triggering distribution.
In the method for predicting delayed trigger of presentation information provided in this exemplary embodiment, the delayed trigger may be predicted according to the trigger information currently received in the feature data, so that whether the delayed trigger exceeds an expectation may be determined, and then the presentation information may be interfered in time, thereby avoiding unnecessary loss.
Hereinafter, the steps S210 to S230 of the group behavior identification method in the present exemplary embodiment will be described in more detail with reference to the drawings and the embodiments.
Step S210, obtaining a display information log and feature data corresponding to the display information log, and segmenting the feature data at time intervals to obtain a plurality of sub-feature data;
in an example embodiment of the present disclosure, the display information is used in various application scenarios of the internet, and the form of the display information may include text, pictures, videos, and the like. By clicking the specific positions of the characters, the pictures and the videos, the current page can be jumped to the page corresponding to the characters, the pictures and the videos; a floating window can also be popped up on the current page, and the content in the floating window is the page corresponding to the display information; or when the display information is clicked, starting to download the file corresponding to the display information. For example, the display information may be an off-site advertisement of a certain commodity in a certain shopping website mounted in a short video app, and when the user clicks the off-site advertisement of the certain commodity in the certain shopping website mounted in the short video app, the user jumps to the commodity browsing page in the shopping website from the cross section of the short video app. The present disclosure does not make any special restrictions on the presentation form of the presentation information and the further presentation form after the operation of the presentation information.
In an example embodiment of the present disclosure, the log of the presentation information may be used to record an event of the presentation information, and when the presentation information is analyzed, relevant information in the log of the presentation information may be called. The display information may include feature data, and the feature data may include information such as flow information, the number of times of triggering the display information, unit price corresponding to triggering, charging condition, display information request time, display information trigger time, and time difference between the display information request time and the display information trigger time.
For example, for off-site advertising in a short video app. Firstly, when an advertisement needs to be set in a certain advertisement position, the short video app requests a server of the short video app to issue the advertisement, the server of the short video app sends the request to gateways of a plurality of advertisement providers, when the gateway of the advertisement provider receives the request, internal selection is performed in an advertisement facilitator, after the request is determined, the advertisement or relevant information of the advertisement is sent to the server of the short video app, the server of the short video app can conduct bid sorting on the received advertisements, one advertisement is selected from the advertisement facilitator, the advertisement is fed back to the short video app, at the moment, when a user uses the short video app, the short video app plays the advertisement obtained through feedback, the short video app generates an advertisement log in real time, and the advertisement log is sent to the advertisement providers.
In an example embodiment of the present disclosure, the feature data corresponding to the presentation information log may be segmented into a plurality of sub-feature data at time intervals, and the plurality of sub-feature data may be further sorted. For example, the traffic information corresponding to the presentation information may be segmented at time intervals, and the traffic information may include time corresponding to the trigger information. It should be noted that, when the feature data is divided, the selected time and the time interval may be determined according to specific service requirements. For example, 5 trigger messages are recorded in a certain piece of flow rate information, and each trigger message corresponds to 15:12:10, 15:12:12, 15:12:16, 15:12:21, and 15:12:26 time. At the moment, the flow information is segmented at 5-second intervals and 15:12:10 as selected time, and the obtained results are 15:12:10 and 15:12: 12; 15:12: 16; 15:12: 21; 15:12:26.
Step S220, acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution;
in an example embodiment of the present disclosure, when obtaining that the feature data is segmented at time intervals in the above step to obtain a plurality of sub-feature data, the trigger information may be obtained in the sub-feature data. The triggering information is an operation of receiving the display information, and may include a click operation, a sliding operation, a pressing operation, and the like. The sub-feature data may include a plurality of trigger information, each trigger information corresponds to a page jump or conversion, that is, when the feature data is divided by time, each word feature data may correspond to a trigger operation of a plurality of page jumps.
In an example embodiment of the present disclosure, for the trigger information in the sub-feature data, in general, the feature data may include a presentation information requestTime is obtained, click time of display information is obtained, and the like. After the request for displaying information is completed, the user usually does not click the displayed information directly, at this time, there is a trigger delay between the time of requesting for displaying information and the time of clicking the displayed information, and these trigger delays are probability laws of random variables under certain conditions, at this time, the laws are determined as delay trigger distribution, k is the number of times (constant) of delay trigger, and the delay trigger distribution P thereofkThe expression of (a) is as follows:
P{CD＝k}＝Pk
for example, when a user browses a certain short video app, the short video app requests to determine an advertisement to be played, and when the user sees the advertisement of the short video app, the user does not directly click the advertisement to complete page jump, but clicks the advertisement after 3 minutes. At this point, the trigger delay for this click is 3 minutes.
And S230, calculating delay triggering in each sub-feature data according to the triggering information and the delay triggering distribution.
In an example embodiment of the present disclosure, the delayed trigger in the sub-feature data may be calculated according to the trigger information in the current sub-feature data and the delayed trigger distribution corresponding to the trigger information. Specifically, it is assumed that a plurality of sub-feature data T are obtained by dividing feature data of a certain presentation information at a time interval q, and the sub-feature data T are arranged in a time sequence to form a queue TlI is a specific time, m is a queue length queue, and the expression of the queue is as follows:
Tl＝[Ti，Ti+1，Ti+2，Ti+3…Tk…Ti+m]wherein m x q is δ
Further, after obtaining the delay trigger distribution in the above step, a cumulative distribution contribution (t) of the slave delay trigger distribution may be calculated, and its expression is as follows:
Figure BDA0002916639730000091
suppose that
Figure BDA0002916639730000092
Is TiTriggering information arriving in time, q is a time interval, now is the current time, Ti is the time corresponding to each sub-feature data, and aiming at the delay triggering in each sub-feature data
Figure BDA0002916639730000093
The specific calculation formula is as follows:
Figure BDA0002916639730000094
by the above formula, for one presentation information with delay profile, the corresponding delay trigger in each time period can be calculated. For example, when the sub-feature data is between 15:12:10 and 15:12:15, 19 pieces of acquired trigger information are 15:12:25, and 19 pieces of arivednum are acquired; now-TiIs 15, namely:
Figure BDA0002916639730000095
assuming that the delay trigger profile available probability (3) is 0.0245, it can be obtained according to the above equation:
Figure BDA0002916639730000096
in an example embodiment of the present disclosure, the delayed trigger may be estimated according to the currently received trigger information in the feature data, so that whether the delayed trigger exceeds the expectation may be determined, and then the display information may be intervened in time, thereby avoiding unnecessary loss.
In an example embodiment of the present disclosure, after the delay triggers in each sub-feature data are calculated according to the presentation information trigger and the delay trigger distribution, the delay triggers in each sub-feature data are superimposed to obtain a total delay trigger. The number of each sub-feature can also be usedAnd superposing the delay triggers to obtain the total delay trigger. For example, a cartesian coordinate system XOY is constructed, where an X axis is a time of the delayed trigger, and a Y axis is a probability of the delayed trigger, as shown in fig. 3, a delayed trigger distribution 300 of a certain presentation information is shown, and when the presentation information is divided into a plurality of sub-feature data at a time interval of 1000 seconds, each sub-feature data corresponds to a probability of the delayed trigger. At this time, the delay trigger in each sub-feature data may be calculated from the delay trigger distribution
Figure BDA0002916639730000101
And the Delay triggers are superposed to obtain a total Delay trigger Delay, and the calculation formula is as follows:
Figure BDA0002916639730000102
in an embodiment of the present disclosure, after the delay trigger in each sub-feature data is calculated according to the presentation information trigger and the delay trigger distribution, the delay trigger consumption of the presentation information may also be calculated according to the sub-presentation information consumption corresponding to the delay trigger in each sub-feature data. Referring to fig. 4, calculating the presentation information delay trigger consumption according to the sub-presentation information consumption may include the following steps S410 to S430:
step S410: acquiring display information in each piece of sub-feature data to trigger corresponding sub-display information consumption;
in an example embodiment of the present disclosure, feature data in a presentation information log may be obtained, and the data is segmented at time intervals to obtain sub-feature data, where the sub-feature data includes trigger information that has arrived at a current time, and sub-presentation information consumption calculated according to consumption corresponding to the trigger information of the current time. In particular, consumption may include presentation information costs.
Step S420: calculating the delayed trigger consumption of the sub-presentation information corresponding to the delayed trigger in each sub-feature data according to the consumption of each sub-presentation information;
in an exemplary implementation of the present disclosureIn the example, due to the existence of the delay trigger, the consumption of the sub-presentation information that has currently arrived is not really consumed. After acquiring the sub-presentation information consumption and the reached trigger information in the above steps, the sub-presentation information consumption may be determined according to the current sub-presentation information consumption
Figure BDA0002916639730000103
Delayed triggering
Figure BDA0002916639730000104
And the trigger information that has arrived
Figure BDA0002916639730000105
Computing sub-presentation information delay trigger consumption
Figure BDA0002916639730000106
The specific calculation formula is as follows:
Figure BDA0002916639730000111
for example, if the system time reaches 19 triggers at 15:12:10 to 15:12:15 at 15:12:25, the consumption of the sub-presentation information is 22.34 yuan, and the delayed trigger consumption of the sub-presentation information can be calculated according to the following formula:
Figure BDA0002916639730000112
step S430: and overlapping the delayed trigger consumption of the sub-display information to obtain the delayed trigger consumption of the display information.
In an example embodiment of the present disclosure, the delayed trigger consumption of the sub-presentation information calculated in the above step may be superimposed to obtain the delayed trigger consumption of the presentation information. Wherein the content of the first and second substances,
Figure BDA0002916639730000113
to show that information delays trigger consumption, i isA specific time, m is the queue length, q is the time interval of the sub-feature data, and δ is the time of the delay trigger, and the specific calculation formula is as follows:
Figure BDA0002916639730000114
wherein m q δ
Through the steps S410 to S430, the display information delayed trigger consumption is calculated according to the sub-display information consumption, so that the display information delayed trigger consumption of the current display information can be known in time, and the current display information can be intervened in time.
In an embodiment of the present disclosure, after the delayed trigger consumption of the sub-presentation information is superimposed to obtain the delayed trigger consumption of the presentation information, the total presentation consumption may be calculated according to the consumption of the current presentation information and the delayed trigger consumption of the presentation information, and when the total presentation consumption is greater than a preset threshold, the presentation information is offline. Referring to fig. 5, determining whether to perform offline processing on the presentation information according to the total presentation information consumption may include the following steps S510 to S520:
step S510: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain the total display information consumption;
in an embodiment of the present disclosure, after obtaining the delayed trigger consumption of the display information obtained in the above step, the consumption of each sub-display information may be obtained, so as to obtain the current display information consumption of the display information, and the current display information consumption and the delayed trigger consumption of the display information are overlapped, that is, the total display consumption of the display information in the current state may occur.
Step S520: and when the total display information consumption is larger than a preset threshold value, performing offline processing on the display information.
In an embodiment of the present disclosure, a preset threshold may be set in advance, when the total display consumption in the above steps is received, the total display consumption is compared with the preset threshold, and when the total display consumption is greater than the preset threshold, the display information may be offline processed. For example, a preset threshold of 20000 may be set in advance for the presentation information, and when the total presentation consumption is 22000, the presentation information is offline, that is, the presentation information is not played again.
Through the steps of S510 to S520, the total display information consumption can be calculated according to the display information delay trigger consumption and the sub-display information consumption, and the display information is offline processed when the total display information consumption is greater than the preset threshold value, so that the display information consumption can be timely controlled, and unnecessary loss is avoided.
In an embodiment of the disclosure, after the delayed trigger consumption of the sub-presentation information is superimposed to obtain the delayed trigger consumption of the presentation information, the total presentation consumption may be calculated according to the consumption of the current presentation information and the delayed trigger consumption of the presentation information, and when the total presentation consumption is greater than a preset threshold, the play speed of the presentation information is reduced. Referring to fig. 6, determining whether to decrease the presentation information playback speed according to the total presentation information consumption may include the following steps S610 to S620:
step S610: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain the total display information consumption;
step S620: and when the total display information consumption is larger than a preset threshold value, reducing the display information playing speed.
In an embodiment of the present disclosure, a preset threshold may be set in advance, when the total display consumption in the above steps is received, the total display consumption is compared with the preset threshold, and when the total display consumption is greater than the preset threshold, the play speed of the display information may be reduced. For example, a preset threshold of 10000 may be set in advance for the presentation information, where the preset threshold is 80% of the client budget, and when the total presentation consumption is received as 12000, the playing speed of the presentation information is reduced, so that the playing probability and the playing frequency of the piece of presentation information are reduced, and the playing speed at which the total presentation consumption reaches the client budget is reduced.
Through the steps S610 to S620, the total display information consumption can be calculated according to the display information delay trigger consumption and the sub-display information consumption, when the total display information consumption is greater than the preset threshold, the play speed of the display information is reduced, the play speed of the display information can be controlled in time, and the risk caused by the fact that the total display information consumption exceeds the customer budget and the total display information exceeds the budget is avoided.
In an embodiment of the disclosure, after the delayed trigger consumption of the sub-presentation information is superimposed to obtain the delayed trigger consumption of the presentation information, the total presentation consumption may be calculated according to the consumption of the current presentation information and the delayed trigger consumption of the presentation information, and when the total presentation consumption is smaller than a preset threshold, the play speed of the presentation information is increased. Referring to fig. 7, determining whether to increase the playing speed of the presentation information according to the total presentation information consumption may include the following steps S710 to S720:
s710: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain the total display information consumption;
s720: and when the total display information consumption is smaller than a preset threshold value, the display information playing speed is increased.
In an embodiment of the present disclosure, a preset threshold may be set in advance, when the total display consumption in the above steps is received, the total display consumption is compared with the preset threshold, and when the total display consumption is smaller than the preset threshold, the playing speed of the display information may be increased. For example, the customer requests the total budget 10000 to be used within 10 days, at this time, a preset threshold value of 5000 may be set for the presentation information in advance, when the fifth day is reached, the total presentation consumption is 4000, the current total presentation consumption is compared with the preset threshold value, and the current total presentation consumption is smaller than the preset threshold value. At this time, the client requirements cannot be met according to the playing speed of the preset display information, and then the playing speed of the display information can be adjusted in time, so that the playing probability and the playing times of the piece of display information are increased, and the playing speed of the total display consumption reaching the client budget is increased.
Through the steps S710 to S720, the total display information consumption can be calculated according to the display information delay trigger consumption and the sub-display information consumption, and when the total display information consumption is smaller than the preset threshold, the play speed of the display information can be increased, the play speed of the display information can be controlled in time, and it is ensured that the display information can complete the predetermined display plan.
In an embodiment of the present disclosure, target display information meeting the screening criteria may be screened out from display information to be displayed in advance, and a display information log of the target display information may be obtained. As shown in fig. 8, screening target presentation information and obtaining a presentation information log of the target presentation information may include the following steps S810 to S830:
step S810: acquiring reserved display information set in a display information database;
in an embodiment of the present disclosure, before obtaining the display information log, the reserved display information may be obtained in the display information database, and the reserved display information may include a plurality of display information and corresponding display information logs. Specifically, the presentation information database may be provided in the terminal devices 1001, 1002, and 1003, or may be provided in the server 1005. The specific position of the display information database is not particularly limited in the present disclosure, as long as the reserved display information can be acquired.
Step S820: screening target display information meeting the screening standard from the reserved display information;
in an embodiment of the present disclosure, a screening standard may be set in advance, and then target display information meeting the standard is screened from the acquired reserved display information. For example, when the display information of which the client budget is greater than 20000 needs to be paid attention to, the display information can be screened according to the budget corresponding to the reserved display information, so as to obtain the display information of which the client budget meets the screening standard;
step S830: and acquiring a display information log of the target display information.
Through the steps S810 to S830, the target display information can be screened and the display information log of the target display information can be obtained, so that the display information to be analyzed better meets the service standard.
In an embodiment of the present disclosure, the data size of the reserved display information may be compared with a screening criterion, and the reserved display information meeting the criterion may be determined as the target display information. As shown in fig. 8, screening target presentation information by data size may include the following steps S910 to S920:
step S910: comparing the data size of the reserved display information with a screening standard;
in an embodiment of the disclosure, the screening criteria may be accurately determined as a value of the data size of the presentation information, and after the reserved presentation information is obtained according to the above steps, the data size value of the reserved presentation information may be obtained, and forms of the reserved presentation information are different, so that corresponding data sizes thereof are also different. Such as text, pictures, video, etc., the data size of each reservation information is different. After the data size of the acquired reservation information, the data size may be compared with a screening criterion.
Step S920: and determining the reserved display information with the data size meeting the screening standard as target display information.
In one embodiment of the present disclosure, in the above step, the data size of the reservation information has been compared with the screening criterion, and at this time, the reservation presentation information meeting the screening criterion may be determined as the target presentation information. Specifically, the filtering criteria may include a specific value of the size of the presentation information data, or may include a specific range of the size of the presentation information data.
Further, when the screening criterion is a specific value, it may be set that when the data size of the reserved display information is smaller than the screening criterion, the reserved display information is determined as the target display information; it may also be configured to determine the reserved display information as the target display information when the data size of the reserved display information is larger than the screening criterion. For example, a screening criterion may be set to be greater than 10MB, and when the data size of the reserved display information is 12MB, the reserved display information is determined as the target display information; for another example, the screening criterion may be set to 10MB to 20MB, and when the data size of the reserved presentation information is 12MB, the reserved presentation information is determined as the target presentation information.
Through the steps S910 to S920, the target display information can be determined according to the data size of the reserved display information, so that the display information to be analyzed better conforms to the service standard.
In one embodiment of the disclosure, a primary delay trigger profile may be determined according to a delay trigger frequency of a plurality of presentation information, and a delay trigger profile may be determined according to the primary delay trigger profile. As shown in fig. 10, determining the delayed trigger distribution according to the delayed trigger frequency of the multiple pieces of presentation information may include the following steps S1010 to S1020:
step S1010: counting delay trigger frequencies corresponding to the display information, and determining a plurality of primary delay trigger distributions according to the delay trigger frequencies;
in an embodiment of the present disclosure, a plurality of display information logs of display information may be obtained, delay triggers corresponding to the display information are obtained from the plurality of display information logs, mathematical statistics is performed on the delay triggers to obtain a corresponding relationship between time and the delay triggers, and then a plurality of primary delay distributions are determined according to the relationship between time and the delay triggers. Specifically, the corresponding relationship between time and delay trigger is discrete data, which can be smoothed to make the distribution of the primary delay distribution smoother.
Step S1020: and merging the primary delay trigger distributions and determining parameters of the primary delay trigger distributions to obtain the delay trigger distributions.
In an embodiment of the present disclosure, after obtaining a plurality of primary delay trigger distributions in the above step, the primary delay trigger distributions may be weighted and combined. In particular, since the locations where the information is presented have different primary delay trigger profiles at different times, the weighted parameters may be calculated and the delay trigger profiles determined on the basis of the primary delay trigger profiles. For example, the parameter may be determined by a grid search.
Through the steps S1010 to S1020, the delay trigger frequency in the presentation information log may be counted, and the delay trigger distribution may be determined according to the trigger frequency.
In an example embodiment of the present disclosure, it can be obtained by analyzing the result of the delay trigger distribution, and the delay trigger distributions of the positions where different pieces of presentation information can be obtained are different; the delay trigger distribution of different display information at the same display information position is similar; the delay trigger distribution of the same display information position on the day level is the same; the delay trigger distribution of the presentation information at different time periods is the same.
It is noted that the above-mentioned figures are merely schematic illustrations of processes involved in methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
In addition, in an exemplary embodiment of the disclosure, a delay trigger prediction device for presenting information is also provided. Referring to fig. 11, a delayed trigger predictor 1100 for displaying information includes: a feature data segmentation module 1110, a trigger information acquisition module 1120, and a delay trigger calculation module 1130.
The characteristic data segmentation module is used for acquiring the display information log and the characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data; the trigger information acquisition module is used for acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution; and the delay trigger calculation module is used for calculating delay triggers in the sub-characteristic data according to the trigger information and the delay trigger distribution.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after calculating the delay trigger in each sub-feature data according to the presentation information trigger and the delay trigger distribution, the method further includes: and overlapping the delay triggers in the sub-feature data to obtain a total delay trigger.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after calculating the delay trigger in each sub-feature data according to the presentation information trigger and the delay trigger distribution, the method further includes: acquiring display information in each piece of sub-feature data to trigger corresponding sub-display information consumption; calculating the delayed trigger consumption of the sub-presentation information corresponding to the delayed trigger in each sub-feature data according to the consumption of each sub-presentation information; and overlapping the delayed trigger consumption of the sub-display information to obtain the delayed trigger consumption of the display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, the total display information consumption is obtained by superimposing each sub-display information consumption and the display information delay trigger consumption; and when the total display information consumption is larger than a preset threshold value, performing offline processing on the display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after obtaining the delayed trigger consumption of the presentation information by superimposing the delayed trigger consumption of the respective sub-presentation information, the method further includes: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain the total display information consumption; and when the total display information consumption is larger than a preset threshold value, reducing the display information playing speed.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, after obtaining the delayed trigger consumption of the presentation information by superimposing the delayed trigger consumption of the respective sub-presentation information, the method further includes: overlapping the sub-display information consumption and the display information delay triggering consumption to obtain the total display information consumption; and when the total display information consumption is smaller than a preset threshold value, the display information playing speed is increased.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, before the obtaining of the presentation information log and the feature data corresponding to the presentation information log, the method further includes: acquiring reserved display information set in a display information database; screening target display information meeting the screening standard from the reserved display information; and acquiring a display information log of the target display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, the screening out target display information meeting the screening criteria from the reserved display information includes: comparing the data size of the reserved display information with a screening standard; and determining the reserved display information with the data size meeting the screening standard as target display information.
In an exemplary embodiment of the present disclosure, based on the foregoing scheme, statistics is performed on delay trigger frequencies corresponding to a plurality of pieces of presentation information, and a plurality of primary delay trigger distributions are determined according to the delay trigger frequencies; and merging the primary delay trigger distributions and determining parameters of the primary delay trigger distributions to obtain the delay trigger distributions.
For details that are not disclosed in the embodiments of the apparatus of the present disclosure, please refer to the embodiments of the delay trigger estimation method of the present disclosure for the above-mentioned embodiments of the display information, because each functional module of the delay trigger estimation apparatus of the display information of the present disclosure corresponds to the step of the above-mentioned embodiments of the delay trigger estimation method of the display information.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
In addition, in an exemplary embodiment of the present disclosure, an electronic device capable of implementing the delay trigger estimation method for presentation information is also provided.
As will be appreciated by one skilled in the art, aspects of the present disclosure may be embodied as a system, method or program product. Accordingly, various aspects of the present disclosure may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 1200 according to such an embodiment of the present disclosure is described below with reference to fig. 12. The electronic device 1200 shown in fig. 12 is only an example and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 12, the electronic device 1200 is embodied in the form of a general purpose computing device. The components of the electronic device 1200 may include, but are not limited to: the at least one processing unit 1210, the at least one memory unit 1220, the bus 1230 connecting the various system components (including the memory unit 1220 and the processing unit 1210), and the display unit 1240.
Where the memory unit stores program code, the program code may be executed by the processing unit 1210 such that the processing unit 1210 performs the steps according to various exemplary embodiments of the present disclosure described in the above-mentioned "exemplary methods" section of this specification. For example, the processing unit 1210 may execute step S210 shown in fig. 2, obtain the presentation information log and the feature data corresponding to the presentation information log, and segment the feature data at time intervals to obtain a plurality of sub-feature data; step S220, acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution; step S230, calculating the delay trigger in each sub-feature data according to the trigger information and the delay trigger distribution.
As another example, the electronic device may implement the various steps shown in FIG. 2.
The storage unit 1220 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)1221 and/or a cache memory unit 1222, and may further include a read only memory unit (ROM) 1223.
Storage unit 1220 may also include a program/utility 1224 having a set (at least one) of program modules 1225, such program modules 1225 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 1230 may be one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 1200 may also communicate with one or more external devices 1270 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 1200, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 1200 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 1250. Also, the electronic device 1200 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the Internet) via the network adapter 1260. As shown, the network adapter 1260 communicates with the other modules of the electronic device 1200 via the bus 1230. It should be appreciated that although not shown, other hardware and/or software modules may be used in conjunction with the electronic device 1200, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiments of the present disclosure.
In an exemplary embodiment of the present disclosure, there is also provided a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, various aspects of the disclosure may also be implemented in the form of a program product comprising program code for causing a terminal device to perform the steps according to various exemplary embodiments of the disclosure described in the above-mentioned "exemplary methods" section of this specification, when the program product is run on the terminal device.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
Furthermore, the above-described figures are merely schematic illustrations of processes included in methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

Claims (12)

1. A delay trigger prediction method for displaying information is characterized by comprising the following steps:
acquiring a display information log and characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data;
acquiring trigger information in each sub-feature data, wherein the trigger information in the sub-feature data has delay trigger distribution;
and calculating delay triggering in the sub-feature data according to the triggering information and the delay triggering distribution.
2. The method of claim 1, wherein after the computing the delayed trigger in each of the sub-feature data according to the presentation information trigger and the delayed trigger distribution, the method further comprises:
and overlapping the delay triggers in the sub-feature data to obtain a total delay trigger.
3. The method of claim 1, wherein after the computing the delayed trigger in each of the sub-feature data according to the presentation information trigger and the delayed trigger distribution, the method further comprises:
acquiring display information in each piece of sub-feature data to trigger corresponding sub-display information consumption;
calculating the delayed trigger consumption of the sub-presentation information corresponding to the delayed trigger in the sub-feature data according to the consumption of the sub-presentation information;
and overlapping the delayed trigger consumption of the sub-display information to obtain delayed trigger consumption of the display information.
4. The method according to claim 3, wherein after said superimposing each of said sub-presentation information delayed trigger consumptions to obtain a presentation information delayed trigger consumption, said method further comprises:
overlapping the sub-display information consumption and the display information delay triggering consumption to obtain total display information consumption;
and when the total display information consumption is larger than a preset threshold value, performing offline processing on the display information.
5. The method according to claim 3, wherein after said superimposing each of said sub-presentation information delayed trigger consumptions to obtain a presentation information delayed trigger consumption, said method further comprises:
overlapping the sub-display information consumption and the display information delay triggering consumption to obtain total display information consumption;
and when the total display information consumption is larger than a preset threshold value, reducing the display information playing speed.
6. The method according to claim 3, wherein after said superimposing each of said sub-presentation information delayed trigger consumptions to obtain a presentation information delayed trigger consumption, said method further comprises:
overlapping the sub-display information consumption and the display information delay triggering consumption to obtain total display information consumption;
and when the total display information consumption is smaller than a preset threshold value, the display information playing speed is increased.
7. The method of claim 1, wherein prior to the obtaining of the presentation information log and the feature data corresponding to the presentation information log, the method further comprises:
acquiring reserved display information set in a display information database;
screening target display information meeting the screening standard from the reserved display information;
and acquiring a display information log of the target display information.
8. The method of claim 7, wherein the screening the reserved display information for target display information meeting the screening criteria comprises:
comparing the data size of the reserved display information with a screening standard;
and determining the reserved display information with the data size meeting the screening standard as target display information.
9. The method of claim 1, further comprising:
counting delay trigger frequencies corresponding to the display information, and determining a plurality of primary delay trigger distributions according to the delay trigger frequencies;
and merging the primary delay trigger distributions and determining parameters of the primary delay trigger distributions to obtain the delay trigger distributions.
10. A delayed trigger predictor for presentation of information, the apparatus comprising:
the characteristic data segmentation module is used for acquiring the display information log and the characteristic data corresponding to the display information log, and segmenting the characteristic data at time intervals to obtain a plurality of sub-characteristic data;
a trigger information obtaining module, configured to obtain trigger information in each piece of sub-feature data, where the trigger information in the sub-feature data has a delayed trigger distribution;
and the delay trigger calculation module is used for calculating delay triggers in the sub-feature data according to the trigger information and the delay trigger distribution.
11. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the method according to any one of claims 1 to 9.
12. An electronic device, comprising:
a processor; and
memory for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the method of any of claims 1-9.
CN202110102864.4A 2021-01-26 2021-01-26 Delay trigger estimation method and device for display information, medium and electronic equipment Pending CN113792097A (en)

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