CN113781148A - Method and device for determining displayed articles - Google Patents

Method and device for determining displayed articles Download PDF

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Publication number
CN113781148A
CN113781148A CN202011334675.1A CN202011334675A CN113781148A CN 113781148 A CN113781148 A CN 113781148A CN 202011334675 A CN202011334675 A CN 202011334675A CN 113781148 A CN113781148 A CN 113781148A
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item
payment price
determining
price
article
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祝鹏雪
王静芝
戚依楠
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Beijing Jingdong Shangke Information Technology Co Ltd
Beijing Wodong Tianjun Information Technology Co Ltd
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Beijing Jingdong Shangke Information Technology Co Ltd
Beijing Wodong Tianjun Information Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination

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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a method and a device for determining a displayed article, and relates to the technical field of computers. One embodiment of the method comprises: determining a payment price of the first item according to the information of the first item acquired from the first platform; determining a second article matched with the first article in a second platform according to the information of the first article; determining a payment price for the second item; calculating a payment price competition index according to the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item; determining a display item among the first items according to the price competition index. According to the method and the device, the browsing amount of the user to the display page can be increased, and the commodity sales amount is further increased.

Description

Method and device for determining displayed articles
Technical Field
The invention relates to the technical field of computers, in particular to a method and a device for determining a displayed article.
Background
The e-commerce platform typically displays the selected item on a promotional page to attract the user to browse and increase the sales of the item.
The existing method selects the displayed article according to the lowest page price of the article in a certain time.
However, the items selected by this method may not achieve the desired amount of page views and sales.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for determining a displayed item, which can improve browsing volume of a user on a displayed page, thereby improving item sales volume.
In a first aspect, an embodiment of the present invention provides a method for determining a displayed item, including:
determining a payment price of the first item according to the information of the first item acquired from the first platform;
determining a second article matched with the first article in a second platform according to the information of the first article;
determining a payment price for the second item;
calculating a payment price competition index according to the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item;
determining a display item among the first items according to the price competition index.
Alternatively,
information of the first item, comprising: page price and preferential information of the first item;
the determining the payment price of the first item according to the information of the first item acquired from the first platform comprises the following steps:
determining the preferential amount of the first item according to the preferential information of the first item and a preset first preferential rule;
and calculating the payment price of the first item according to the page price and the preferential amount of the first item.
Alternatively,
the determining, according to the information of the first article, a second article in a second platform that matches the first article includes:
calculating the similarity between the picture of the first article and the picture of the current article in the second platform;
and determining whether the similarity is greater than a preset similarity threshold, and if so, determining that the current article is the second article.
Alternatively,
the determining a payment price for the second item includes:
acquiring a webpage corresponding to the second article;
extracting page price and preferential information of the second item from the webpage;
determining the preferential amount of the second item according to the corresponding relation between the preferential information of the second item and a preset second platform type and a second preferential rule;
and determining the payment price of the second item according to the page price and the preferential amount of the second item.
Alternatively,
further comprising: acquiring the page browsing amount of the first article in a time window;
the calculating a payment price competition index according to the payment price of the first item and the payment price of the second item comprises:
and calculating the payment price competition index in the time window according to the payment price of the first item, the payment price of the second item and the page browsing amount of the first item in the time window.
Alternatively,
further comprising:
acquiring the sales volume of the first article in a plurality of time periods;
determining a display item among the first items according to the price competition index for payment, comprising:
determining a payment price competition sensitivity according to the sales volume of the first item and the payment price competition index in each time period; wherein the payment price competition sensitivity is used for characterizing the correlation of the payment price competition index and the sales amount;
determining a display item among the first items according to the payment price competition sensitivity.
Alternatively,
the determining a competitive sensitivity to the payment price according to the sales volume of the first item and the competitive index of the payment price in each time period comprises:
performing linear fitting by taking the payment price competition index of each time period as an independent variable and the sales volume as a dependent variable to obtain a correlation coefficient of the payment price competition index and the sales volume; wherein the correlation coefficient is the payment price competition sensitivity.
In a second aspect, an embodiment of the present invention provides a display item determination apparatus, including:
the determining module is configured to determine the payment price of the first item according to the information of the first item acquired from the first platform; determining a second article matched with the first article in a second platform according to the information of the first article; determining a payment price for the second item;
a calculation module configured to calculate a payment price competition index based on the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item;
a selection module configured to determine a displayed item among the first items according to the price paid competition index.
In a third aspect, an embodiment of the present invention provides an electronic device, including:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any of the embodiments described above.
In a fourth aspect, the present invention provides a computer readable medium, on which a computer program is stored, and when the program is executed by a processor, the computer program implements the method according to any one of the above embodiments.
One embodiment of the above invention has the following advantages or benefits: and calculating a payment price competition index according to the payment price of the goods, and selecting the displayed goods according to the payment price competition index. The method considers the competitiveness of different goods payment prices in the process of selecting and displaying the goods, so that the selected goods are more advantageous compared with other e-commerce platforms, more users are attracted to click and browse, and the sales volume of the goods is further improved.
Further effects of the above-mentioned non-conventional alternatives will be described below in connection with the embodiments.
Drawings
The drawings are included to provide a better understanding of the invention and are not to be construed as unduly limiting the invention. Wherein:
fig. 1 is a flowchart of a display item determination method according to an embodiment of the present invention;
fig. 2 is a flowchart of a display item determination method according to another embodiment of the present invention;
FIG. 3 is a diagram illustrating a trend of a payment price of a first platform, a payment price of a second platform and a sales amount of the first platform according to an embodiment of the present invention;
FIG. 4 is a graphical representation of correlation coefficients for a first article provided by an embodiment of the present invention;
FIG. 5 is a schematic view of a display item determination apparatus according to an embodiment of the present invention;
FIG. 6 is an exemplary system architecture diagram in which embodiments of the present invention may be employed;
fig. 7 is a schematic block diagram of a computer system suitable for use in implementing a terminal device or server of an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present invention are described below with reference to the accompanying drawings, in which various details of embodiments of the invention are included to assist understanding, and which are to be considered as merely exemplary. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the invention. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.
At shopping nodes "618", "double 11", etc., the e-commerce platform will typically set up a "home" page to centrally display the items participating in the shopping node. How to select and display articles among a plurality of articles to obtain higher browsing volume and sales volume is a problem to be solved urgently at present.
The prior art generally selects a displayed item among a plurality of similar items according to a minimum page price within a period of time. The page price refers to the price of the item displayed on the page by the e-commerce platform. For example, in the existing 3 types of mineral water, the lowest page price of the mineral water in the a type is 1 yuan in the last month, the lowest page price of the mineral water in the B type is 1.1 yuan in the last month, and the lowest page price of the mineral water in the C type is 1.5 yuan in the last month.
However, the method does not consider the influence of other factors such as the difference of different platforms, and the obtained display article is poor in competitiveness compared with the display articles of other platforms, so that the page browsing amount and the article sales amount are reduced.
In view of this, as shown in fig. 1, an embodiment of the present invention provides a method for determining a display item, including:
step 101: determining a payment price for the first item based on the information for the first item obtained from the first platform.
The first platform and the second platform may be different e-commerce platforms, and the first item and the second item may be the same item. It is an object of embodiments of the present invention to select an item among a plurality of first items to be displayed in an upselling interface of a first platform. The payment price of the item refers to the price actually spent to purchase the item, and the hand price of the item.
When comparing the same item in different platforms, the user estimates the payment price of the item according to the page price and the preference information, and decides which platform to place the order according to the payment price. In an actual application scenario, the payment price of the article can be directly obtained from the page, and the payment price of the article can also be calculated according to the displayed page price and the preferential information. The information of the first item may include: page price, payment price, preferential information, manufacturer, picture of the item, etc. of the first item.
Step 102: and determining a second article matched with the first article in the second platform according to the information of the first article.
And determining whether the articles from different platforms are the same type of articles or not by comparing the information of the two articles.
Step 103: a payment price for the second item is determined.
And calculating the payment price of the second item according to the page price of the second item.
Step 104: a payment price competition index is calculated based on the payment price of the first item and the payment price of the second item.
Wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item.
By the price competition index, the first item and the second item can be judged to be more competitive in terms of price, and under the condition that other conditions are the same, the items with more competitive prices can easily obtain higher browsing amount and sales amount.
Step 105: a display item is determined among the number of first items based on the price competition index.
In a practical application scenario, an article with higher competitiveness can be selected as a display article according to the payment price competition index.
And calculating a payment price competition index according to the payment price of the goods, and selecting the displayed goods according to the payment price competition index. The method considers the competitiveness of different goods payment prices in the process of selecting and displaying the goods, so that the selected goods are more advantageous compared with other e-commerce platforms, more users are attracted to click and browse, and the sales volume of the goods is further improved.
In one embodiment of the present invention, the information of the first item includes: page price and coupon information for the first item;
determining a payment price for the first item based on the information for the first item obtained from the first platform, comprising:
determining the preferential amount of the first item according to the preferential information of the first item and a preset first preferential rule;
and calculating the payment price of the first item according to the page price and the preferential amount of the first item.
In order to increase the sales volume of the goods, the e-commerce platform may give a certain advantage to the user by issuing a coupon, and the like, and the advantage information may include: single item promotions (e.g., two items sharing an 8-fold discount offer), cash back, total price promotions, store coupons, single item coupons (e.g., fruit items full of 100 minus 10), full item coupons (all items full of 200 minus 10), gift promotions, etc.
One item may correspond to a plurality of coupon modes, for example, a full-size coupon and a shop coupon may be used. However, in an actual application scenario, the e-commerce platform may set a first preferential rule to limit the use of different preferential ways. For example, the full-size coupon and the shop coupon may be used alternatively, and may not be used simultaneously. The preferential amount of the first item refers to the maximum preferential amount that the first item can enjoy.
For example, the page price of the first item is 110 dollars, and coupons that can be used with the first item include: full-class coupons full of 100 yuan minus 5 yuan, single-class coupons full of 100 yuan minus 5 yuan, and store coupons full of 100 yuan minus 2 yuan; and if the first discount rule limits that the whole-product coupons and the single-product coupons cannot be used simultaneously, the discount amount of the first product is 7 yuan, namely the sum of the discount amount of the whole-product coupons (or the single-product coupons) and the discount amount of the shop coupons. The payment price of the first item is the difference between the page price and the preferential amount, namely 103 yuan.
By the embodiment of the invention, accurate payment price can be obtained, and the competitiveness of the payment price among the articles can be more accurately measured.
In one embodiment of the present invention, determining a second item in the second platform that matches the first item based on the information of the first item includes:
calculating the similarity between the picture of the first article and the picture of the current article in the second platform;
and determining whether the similarity is greater than a preset similarity threshold, and if so, determining that the current article is a second article.
The embodiment of the invention aims to determine a second article with the same money as the first article, and determines whether the two articles are the same money articles or not by calculating the similarity between the images of the two articles. Besides identification based on the article picture, whether the two articles are the same type of article can be determined according to information such as the model, specification, manufacturer, name and the like of the article.
For example, when the similarity of the two article pictures is determined to be greater than 98%, the current article is determined to be the second article.
In an actual application scenario, the similarity of the two article pictures can be determined through the trained neural network model, and whether the current article is the second article or not is determined according to the similarity. The neural network model used may be fast RCNN, Mask RCNN, etc.
In one embodiment of the invention, determining the payment price for the second item comprises:
acquiring a webpage corresponding to the second article;
extracting page price and preferential information of a second item from the webpage;
determining the preferential amount of the second item according to the preferential information of the second item and the corresponding relation between the preset second platform type and the second preferential rule;
and determining the payment price of the second item according to the page price and the preferential amount of the second item.
Specifically, the embodiment of the present invention may obtain the page URL of the second item, determine the host IP according to the page URL, download the corresponding page, and store the page locally. And preprocessing the stored page such as character extraction, Chinese word segmentation, interference item elimination and the like to obtain information of the second article, such as page price, preferential information and the like.
The e-commerce platform has two types, one is the e-commerce platform using parallel preference, and the other is the e-commerce platform using non-parallel preference. The platform types are different, and the corresponding second preferential rules are different.
In a practical application scenario, the second offer rule corresponding to the e-commerce platform using parallel offers includes: and the discount amount of the second product is promotion discount amount + coupon discount amount + subsidy discount amount, wherein the coupon follows the principle that the single product coupon is not overlapped with the shop coupon for use, the shop coupon is not overlapped with the shop coupon for use, and the coupon of the limited use class is not overlapped with other coupons.
In a practical application scenario, the second offer rule corresponding to the e-commerce platform using the non-parallel offer includes: the discount amount of the second article is the promotion discount amount and the coupon discount amount. In other application scenarios, the second preferential rule may be adjusted according to the service requirement.
The difference value between the page price of the second article and the preferential amount is the payment price of the second article.
In one embodiment of the invention, the method further comprises: acquiring the page browsing amount of a first article in a time window;
calculating a payment price competition index based on the payment price of the first item and the payment price of the second item, comprising:
and calculating the payment price competition index in the time window according to the payment price of the first item, the payment price of the second item and the page browsing amount of the first item in the time window.
The embodiment of the invention calculates the payment price competition index according to the formula (1).
Figure BDA0002796811020000081
Wherein n is used for representing the duration of a time window, PVi is used for representing the page browsing amount of the first item in the ith time period, and P1iFor characterizing the payment price, P, of the first item for the ith time period2iFor characterizing the payment price of the second item for the ith time period, and the SWPI for characterizing the payment price competition index.
For example, the duration of the time window is 30 days and the duration of the time period is 1 day. According to the formula (1), the payment price competition index can comprehensively consider the page browsing amount and the payment price difference between different platforms. In an actual application scene, when the SWPI is equal to 1, the price competition of the first platform and the second platform is equal to the average; when the SWPI is larger than 1, the first platform pays no competitive advantage compared with the second platform; a SWPI less than 1 indicates that the first platform pays more competitive advantage than the second platform.
In one embodiment of the invention, the method further comprises: acquiring the sales volume of the first article in a plurality of time periods;
determining a display item among a number of first items according to a price competition index for payment, including:
determining a payment price competition sensitivity according to the sales volume of the first item and the payment price competition index in each time period; wherein the payment price competition sensitivity is used for representing the correlation between the payment price competition index and the sales volume;
determining a display item among the first items according to the payment price competition sensitivity.
In the process of determining the displayed articles, the payment price competition index and the sales volume of the first article are considered, and the sales volume reflects the actual purchase condition of the user, so that the displayed articles of the first platform have more competitive advantages in payment price compared with the displayed articles of other platforms, and the sales volume of the first article can be obviously stimulated.
In one embodiment of the present invention, determining a payment price competition sensitivity based on the sales volume of the first item and the payment price competition index for each time period comprises:
carrying out linear fitting by taking the payment price competition index of each time period as an independent variable and the sales volume as a dependent variable to obtain a correlation coefficient of the payment price competition index and the sales volume; wherein the correlation coefficient is the payment price competition sensitivity.
The embodiment of the invention calculates the correlation between the competitive index of the payment price and the sales volume in a linear fitting mode. And if the correlation coefficient exceeds a preset correlation threshold value, the payment price competition index is considered to be positively correlated with the sales volume. The higher the correlation coefficient, the higher the sensitivity. In an actual application scenario, the correlation between the payment price competition index and the sales volume can be determined by calculating the covariance, which is not described herein again.
As shown in fig. 2, an embodiment of the present invention provides a method for determining a display item, including:
step 201: offer information for a first item in month 10 is obtained from a first platform.
The embodiment of the invention acquires the daily preferential information of the first item in the month of 10, for example, in number 1, the preferential information of the first item comprises: the shop coupon of full 100 yuan minus 5 yuan, and the offer information of the first item includes, at No. 2: the full-class coupons with the price of 100 yuan minus 10 yuan are obtained.
Where the first item is an item to be displayed, embodiments of the present invention screen out items from a plurality of first items for display in a promotional interface "home meeting".
Step 202: and determining the preferential amount of the first item according to the preferential information of the first item and a preset first preferential rule.
According to the embodiment of the invention, the preferential amount of the first article in each day of 10 months is calculated according to the preferential information and the first preferential rule of the first article in each day.
Step 203: and calculating the payment price of the first item according to the page price and the preferential amount of the first item.
And calculating the payment price of the first item every day according to the page price and the preferential amount of the first item every day. If the number 1 is, the page price of the first item is 100 yuan, the preferential amount is 5 yuan, and the payment price is 95 yuan; in number 2, the page price of the first item is 100 yuan, the preferential amount is 10 yuan, and the payment price is 90 yuan.
Step 204: and calculating the similarity between the picture of the first article and the picture of the current article in the second platform.
Step 205: and when the similarity is greater than a preset similarity threshold value, determining that the current article is a second article.
Step 206: and acquiring a webpage corresponding to the second article.
Step 207: and extracting the page price and the preferential information of the second item from the webpage.
Corresponding to the first item, the embodiment of the invention acquires the page price and the preferential information of the second item every day for 10 months.
Step 208: and determining the preferential amount of the second item according to the preferential information of the second item and the corresponding relation between the preset second platform type and the second preferential rule.
Step 209: and determining the payment price of the second item according to the page price and the preferential amount of the second item.
And determining the daily payment price of the second item according to the daily page price and the preferential amount of the second item.
Step 210: the sales of the first item over a period of 10 months are obtained.
The sales of the first item per day for 10 months were obtained. In the embodiment of the present invention, the time period refers to one day, and in other application scenarios, the time period may also be an hour or a month.
Step 211: calculating a price paid competition index for month 10 based on the price paid for the first item and the price paid for the second item in month 10.
Wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item.
The 10-month paid price competition index includes 10-month daily paid price competition indexes.
According to equation (2), the competitive index of the payment price in each time slot in the time window is calculated.
Figure BDA0002796811020000111
Wherein, P1iFor characterizing the payment price, P, of the first item during the ith time period2iFor characterizing the payment price, SWPI, of a second item during an i-th time periodiFor characterizing the price paid competition index for the ith time period.
In an embodiment of the invention, the time period is one day. The payment price competition index for any day of 10 months can be calculated by the formula (2).
Step 212: and performing linear fitting by taking the payment price competition index of each time period as an independent variable and the sales volume as a dependent variable to obtain a correlation coefficient of the payment price competition index and the sales volume, wherein the correlation coefficient is the payment price competition sensitivity.
Wherein the payment price competition sensitivity is used for characterizing the correlation of the payment price competition index and the sales volume.
In a practical application scenario, since the captured data may have an error or be null, the obtained competitive index of the payment price may be filtered before step 212 is executed, for example, to filter out the data within [0.5,1.5] of the competitive index of the payment price. In addition, in order to ensure the fitting effect, the number of samples participating in the fitting is larger than a set value, for example, 28.
Step 213: determining a display item among the first items according to the payment price competition sensitivity.
And screening one or more display items from the plurality of first items according to the payment price competition sensitivity corresponding to each first item.
As shown in fig. 3, from top to bottom, the first curve is the payment price of the second platform, the second curve is the payment price of the first platform, and the lowest histogram represents the sales volume of the first item.
As shown in fig. 4, there are 1623 first items, wherein 309 first items having a correlation coefficient (paid price competition sensitivity) > 0.25 can be identified as the display goods from among the items to improve the consumption conversion rate.
In a practical application scenario, the payment price competition sensitivity can be combined with the information of the article to determine the displayed article, such as merchant qualification, brand qualification, favorable rating, sales and the like. The information and the payment price competition sensitivity of the goods are respectively provided with corresponding weights, and the displayed goods are determined according to the payment price competition sensitivity and the weights thereof, and the information and the weights of the goods.
As shown in fig. 5, an embodiment of the present invention provides a display article determination apparatus, including:
a determining module 501 configured to determine a payment price of the first item according to the information of the first item acquired from the first platform; determining a second article matched with the first article in the second platform according to the information of the first article; determining a payment price for the second item;
a calculation module 502 configured to calculate a payment price competition index based on the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for representing the competition of the payment price of the first item relative to the payment price of the second item;
a selection module 503 configured to determine a displayed item among the number of first items according to the price competition index.
In one embodiment of the present invention, the information of the first item includes: page price and coupon information for the first item; the determining module 501 is configured to determine a discount amount of the first item according to the discount information of the first item and a preset first discount rule; and calculating the payment price of the first item according to the page price and the preferential amount of the first item.
In an embodiment of the present invention, the determining module 501 is configured to calculate a similarity between the picture of the first item and the picture of the current item in the second platform; and determining whether the similarity is greater than a preset similarity threshold, and if so, determining that the current article is a second article.
In an embodiment of the present invention, the determining module 501 is configured to obtain a webpage corresponding to the second item; extracting page price and preferential information of a second item from the webpage; determining the preferential amount of the second item according to the preferential information of the second item and the corresponding relation between the preset second platform type and the second preferential rule; and determining the payment price of the second item according to the page price and the preferential amount of the second item.
In an embodiment of the present invention, the calculating module 502 is configured to obtain a page view amount of the first item within the time window; and calculating the payment price competition index in the time window according to the payment price of the first item, the payment price of the second item and the page browsing amount of the first item in the time window.
In one embodiment of the invention, the calculation module 502 is configured to obtain a sales volume of the first item over a number of time periods; determining a payment price competition sensitivity according to the sales volume of the first item and the payment price competition index in each time period; wherein the payment price competition sensitivity is used for representing the correlation between the payment price competition index and the sales volume; determining a display item among the first items according to the payment price competition sensitivity.
In an embodiment of the present invention, the calculating module 502 is configured to perform linear fitting by using the competitive index of the payment price in each time period as an independent variable and the sales amount as a dependent variable, so as to obtain a correlation coefficient between the competitive index of the payment price and the sales amount; wherein the correlation coefficient is the payment price competition sensitivity.
An embodiment of the present invention provides an electronic device, including:
one or more processors;
a storage device for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors are caused to implement the method of any of the embodiments described above.
Fig. 6 illustrates an exemplary system architecture 600 to which the display article determination method or the display article determination apparatus of the embodiments of the present invention may be applied.
As shown in fig. 6, the system architecture 600 may include terminal devices 601, 602, 603, a network 604, and a server 605. The network 604 serves to provide a medium for communication links between the terminal devices 601, 602, 603 and the server 605. Network 604 may include various types of connections, such as wire, wireless communication links, or fiber optic cables, to name a few.
A user may use the terminal devices 601, 602, 603 to interact with the server 605 via the network 604 to receive or send messages or the like. Various communication client applications, such as shopping applications, web browser applications, search applications, instant messaging tools, mailbox clients, social platform software, and the like, may be installed on the terminal devices 601, 602, and 603.
The terminal devices 601, 602, 603 may be various electronic devices having a display screen and supporting web browsing, including but not limited to smart phones, tablet computers, laptop portable computers, desktop computers, and the like.
The server 605 may be a server providing various services, such as a background management server (for example only) providing support for shopping websites browsed by users using the terminal devices 601, 602, 603. The backend management server may analyze and perform other processing on the received data such as the product information query request, and feed back a processing result (for example, target push information, product information — just an example) to the terminal device.
It should be noted that the method for determining the display item provided by the embodiment of the present invention is generally executed by the server 605, and accordingly, the display item determining apparatus is generally disposed in the server 605.
It should be understood that the number of terminal devices, networks, and servers in fig. 6 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation.
Referring now to FIG. 7, shown is a block diagram of a computer system 700 suitable for use with a terminal device implementing an embodiment of the present invention. The terminal device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present invention.
As shown in fig. 7, the computer system 700 includes a Central Processing Unit (CPU)701, which can perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)702 or a program loaded from a storage section 708 into a Random Access Memory (RAM) 703. In the RAM 703, various programs and data necessary for the operation of the system 700 are also stored. The CPU 701, the ROM 702, and the RAM 703 are connected to each other via a bus 704. An input/output (I/O) interface 705 is also connected to bus 704.
The following components are connected to the I/O interface 705: an input portion 706 including a keyboard, a mouse, and the like; an output section 707 including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section 708 including a hard disk and the like; and a communication section 709 including a network interface card such as a LAN card, a modem, or the like. The communication section 709 performs communication processing via a network such as the internet. A drive 710 is also connected to the I/O interface 705 as needed. A removable medium 711 such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive 710 as necessary, so that a computer program read out therefrom is mounted into the storage section 708 as necessary.
In particular, according to the embodiments of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program can be downloaded and installed from a network through the communication section 709, and/or installed from the removable medium 711. The computer program performs the above-described functions defined in the system of the present invention when executed by the Central Processing Unit (CPU) 701.
It should be noted that the computer readable medium shown in the present invention can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present invention, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In the present invention, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: wireless, wire, fiber optic cable, RF, etc., or any suitable combination of the foregoing.
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present invention. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present invention may be implemented by software or hardware. The described modules may also be provided in a processor, which may be described as: a processor includes a sending module, an obtaining module, a determining module, and a first processing module. The names of these modules do not form a limitation on the modules themselves in some cases, and for example, the sending module may also be described as a "module sending a picture acquisition request to a connected server".
As another aspect, the present invention also provides a computer-readable medium that may be contained in the apparatus described in the above embodiments; or may be separate and not incorporated into the device. The computer readable medium carries one or more programs which, when executed by a device, cause the device to comprise:
determining a payment price of the first item according to the information of the first item acquired from the first platform;
determining a second article matched with the first article in a second platform according to the information of the first article; determining a payment price for the second item; calculating a payment price competition index according to the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item;
determining a display item among the first items according to the price competition index.
According to the technical scheme of the embodiment of the invention, the payment price competition index is calculated according to the payment price of the goods, and the goods are selected to be displayed according to the payment price competition index. The method considers the competitiveness of different goods payment prices in the process of selecting and displaying the goods, so that the selected goods are more advantageous compared with other e-commerce platforms, more users are attracted to click and browse, and the sales volume of the goods is further improved.
The above-described embodiments should not be construed as limiting the scope of the invention. Those skilled in the art will appreciate that various modifications, combinations, sub-combinations, and substitutions can occur, depending on design requirements and other factors. Any modification, equivalent replacement, and improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. A displayed item determining method, comprising:
determining a payment price of the first item according to the information of the first item acquired from the first platform;
determining a second article matched with the first article in a second platform according to the information of the first article;
determining a payment price for the second item;
calculating a payment price competition index according to the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item;
determining a display item among the first items according to the price competition index.
2. The method of claim 1,
information of the first item, comprising: page price and preferential information of the first item;
the determining the payment price of the first item according to the information of the first item acquired from the first platform comprises the following steps:
determining the preferential amount of the first item according to the preferential information of the first item and a preset first preferential rule;
and calculating the payment price of the first item according to the page price and the preferential amount of the first item.
3. The method of claim 1,
the determining, according to the information of the first article, a second article in a second platform that matches the first article includes:
calculating the similarity between the picture of the first article and the picture of the current article in the second platform;
and determining whether the similarity is greater than a preset similarity threshold, and if so, determining that the current article is the second article.
4. The method of claim 1,
the determining a payment price for the second item includes:
acquiring a webpage corresponding to the second article;
extracting page price and preferential information of the second item from the webpage;
determining the preferential amount of the second item according to the corresponding relation between the preferential information of the second item and a preset second platform type and a second preferential rule;
and determining the payment price of the second item according to the page price and the preferential amount of the second item.
5. The method of claim 1, further comprising:
acquiring the page browsing amount of the first article in a time window;
the calculating a payment price competition index according to the payment price of the first item and the payment price of the second item comprises:
and calculating the payment price competition index in the time window according to the payment price of the first item, the payment price of the second item and the page browsing amount of the first item in the time window.
6. The method of any of claims 1-5, further comprising:
acquiring the sales volume of the first article in a plurality of time periods;
determining a display item among the first items according to the price competition index for payment, comprising:
determining a payment price competition sensitivity according to the sales volume of the first item and the payment price competition index in each time period; wherein the payment price competition sensitivity is used for characterizing the correlation of the payment price competition index and the sales amount;
determining a display item among the first items according to the payment price competition sensitivity.
7. The method of claim 6,
the determining a payment price competition sensitivity according to the sales volume of the first item and the payment price competition index in each time period comprises:
performing linear fitting by taking the payment price competition index of each time period as an independent variable and the sales volume as a dependent variable to obtain a correlation coefficient of the payment price competition index and the sales volume; wherein the correlation coefficient is the payment price competition sensitivity.
8. A display article determination apparatus, comprising:
the determining module is configured to determine the payment price of the first item according to the information of the first item acquired from the first platform; determining a second article matched with the first article in a second platform according to the information of the first article; determining a payment price for the second item;
a calculation module configured to calculate a payment price competition index based on the payment price of the first item and the payment price of the second item; wherein the payment price competition index is used for characterizing the competition of the payment price of the first item relative to the payment price of the second item;
a selection module configured to determine a displayed item among the first items according to the price paid competition index.
9. An electronic device, comprising:
one or more processors;
a storage device for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-7.
10. A computer-readable medium, on which a computer program is stored, which, when being executed by a processor, carries out the method according to any one of claims 1-7.
CN202011334675.1A 2020-11-24 2020-11-24 Method and device for determining displayed articles Pending CN113781148A (en)

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