CN113763017A - Information processing method and device and storage medium - Google Patents

Information processing method and device and storage medium Download PDF

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CN113763017A
CN113763017A CN202110066926.0A CN202110066926A CN113763017A CN 113763017 A CN113763017 A CN 113763017A CN 202110066926 A CN202110066926 A CN 202110066926A CN 113763017 A CN113763017 A CN 113763017A
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adjustment
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CN113763017B (en
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赵义
魏圣磊
王小东
彭长平
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Beijing Wodong Tianjun Information Technology Co Ltd
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Beijing Wodong Tianjun Information Technology Co Ltd
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    • GPHYSICS
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    • G06Q30/0242Determining effectiveness of advertisements
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

The embodiment of the invention discloses an information processing method, an information processing device and a storage medium, wherein the information processing method comprises the steps of obtaining a current conversion value of a target object under the condition that a conversion result corresponding to the target object is determined not to reach an expected conversion target, and respectively adjusting the current conversion value by utilizing a plurality of adjustment strategies to obtain a plurality of adjustment results; acquiring target characteristic information of a target object; inputting the target characteristic information and a plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values; determining a target adjustment result according to the plurality of evaluation values to perform a next round of the conversion process of the target object based on the target adjustment result.

Description

Information processing method and device and storage medium
Technical Field
The present invention relates to the field of information processing technologies, and in particular, to an information processing method and apparatus, and a storage medium.
Background
In recent years, with the development of internet technology, information of a target object can be promoted and advertised by using the internet technology, which is also a currently most favored promotion method, and a series of problems are caused along with this.
In the prior art, in the process of popularizing a target object, when it is determined that a conversion result corresponding to the target object does not reach an expected conversion target, the conversion result of the target object does not reach the expected conversion target, and the current information of the target object is adjusted by using an adjustment strategy corresponding to the classification result.
Disclosure of Invention
In order to solve the above technical problem, embodiments of the present invention are directed to providing an information processing method and apparatus, and a storage medium, which can improve accuracy of an information processing apparatus in adjusting current information of a target object.
The technical scheme of the invention is realized as follows:
an embodiment of the present application provides an information processing method, including:
under the condition that the conversion result corresponding to the target object is determined not to reach the expected conversion target, obtaining the current conversion value of the target object, and respectively adjusting the current conversion value by utilizing a plurality of adjustment strategies to obtain a plurality of adjustment results;
acquiring target characteristic information of the target object;
inputting the target characteristic information and the plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values;
and determining a target adjustment result according to the plurality of evaluation values so as to perform the next round of the conversion process of the target object based on the target adjustment result.
An embodiment of the present application provides an information processing apparatus, the apparatus including:
the obtaining unit is used for obtaining the current conversion value of the target object under the condition that the conversion result corresponding to the target object is determined not to reach the expected conversion target; acquiring target characteristic information of the target object;
the adjusting unit is used for adjusting the current conversion value by utilizing various adjusting strategies to obtain a plurality of adjusting results;
the input unit is used for inputting the target characteristic information and the plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values;
a determination unit configured to determine a target adjustment result according to the plurality of evaluation values to perform a next round of the conversion process of the target object based on the target adjustment result.
An embodiment of the present application provides an information processing apparatus, the apparatus including:
the information processing system includes a memory, a processor, and a communication bus, the memory communicating with the processor through the communication bus, the memory storing an information processing program executable by the processor, and the processor executing the information processing method when the information processing program is executed.
The embodiment of the application provides a storage medium, which stores a computer program thereon and is applied to an information processing device, wherein the computer program is used for realizing the information processing method when being executed by a processor.
The embodiment of the invention provides an information processing method, an information processing device and a storage medium, wherein the information processing method comprises the following steps: under the condition that the conversion result corresponding to the target object is determined not to reach the expected conversion target, obtaining the current conversion value of the target object, and respectively adjusting the current conversion value by utilizing a plurality of adjustment strategies to obtain a plurality of adjustment results; acquiring target characteristic information of a target object; inputting the target characteristic information and a plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values; determining a target adjustment result according to the plurality of evaluation values to perform a next round of the conversion process of the target object based on the target adjustment result. By adopting the method, under the condition that the information processing device determines that the conversion result corresponding to the target object does not reach the expected conversion target, the information processing device directly utilizes a plurality of adjustment strategies to respectively adjust the current conversion value to obtain a plurality of adjustment results, and outputting the multiple adjustment results and the target characteristic information of the target object to a target evaluation model, determining an accurate target adjustment result by using the target evaluation model, the next round of the conversion process of the target object is carried out by using the target adjustment result, the condition that the conversion result does not reach the conversion result of the expected conversion target does not need to be classified manually, the adjustment strategy with low accuracy does not need to be determined according to the classification result with low accuracy, the adjustment strategy with low accuracy does not need to be used for adjusting the current conversion information, and the accuracy of the information processing device in adjusting the current conversion information of the target object is improved.
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Fig. 1 is a flowchart of an information processing method according to an embodiment of the present application;
fig. 2 is a schematic diagram of a composition structure of an exemplary information processing apparatus according to an embodiment of the present application;
fig. 3 is a first schematic diagram illustrating a composition structure of an information processing apparatus according to an embodiment of the present disclosure;
fig. 4 is a schematic diagram illustrating a composition structure of an information processing apparatus according to an embodiment of the present application.
Detailed Description
The technical solution in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
Example one
An embodiment of the present application provides an information processing method, and fig. 1 is a first flowchart of the information processing method provided in the embodiment of the present application, and as shown in fig. 1, the information processing method may include:
s101, under the condition that the conversion result corresponding to the target object is determined to not reach the expected conversion target, the current conversion value of the target object is obtained, and the current conversion value is adjusted by utilizing multiple adjustment strategies respectively to obtain multiple adjustment results.
The information processing method provided by the embodiment of the application is suitable for a scene that the information processing device selects the target adjustment result to perform the next round of conversion process of the target object under the condition that the information processing device determines that the conversion result corresponding to the target object does not reach the expected conversion target.
In the embodiment of the present application, the information processing apparatus may be implemented in various forms. For example, the information processing apparatus described in the present application may include apparatuses such as a mobile phone, a camera, a tablet computer, a notebook computer, a palmtop computer, a Personal Digital Assistant (PDA), a Portable Media Player (PMP), a navigation apparatus, a wearable device, a smart band, a pedometer, and the like, and apparatuses such as a Digital TV, a desktop computer, and the like.
In this embodiment of the application, the target object may be advertisement information of a commodity, specifically, the target object may be advertisement information of a garment, advertisement information of a shoe, advertisement information of a hat, and the like, and the target object may also be advertisement information of other objects, which may be determined specifically according to an actual situation, which is not limited in this embodiment of the application.
In the embodiment of the present application, if the target object is advertisement information of a product, and the information processing apparatus may promote the product by using the advertisement information, a conversion result corresponding to the target object does not reach a desired conversion target, specifically, a case where a rate of converting an advertisement of the product into an order is relatively high when the product is at a small flow rate, but a state where the rate of converting the advertisement of the product into the order is relatively low when the product is at a large flow rate, that is, a state of bad case, may be used.
In the embodiment of the present application, if the target object is advertisement information of a commodity, and the information processing apparatus may promote the commodity by using an advertisement, the current conversion value of the target object may be bid information when the advertiser clicks the advertisement or displays the advertisement for this time.
In the embodiment of the application, the information processing device adjusts the current conversion value by using an adjustment strategy, so that an adjustment result can be obtained; the information processing apparatus adjusts the current conversion value by using a plurality of adjustment strategies, respectively, and a plurality of adjustment results can be obtained.
In the embodiment of the application, the information processing device may first obtain the log information, and then find the current conversion value of the target object from the log information; the information processing apparatus may also obtain the current transformation value of the target object in other manners, which may be specifically determined according to actual situations, and this is not limited in this embodiment of the application.
In this embodiment of the present application, the multiple adjustment strategies may be different adjustment strategies preset in the information processing apparatus, the multiple adjustment strategies may be adjustment strategies obtained when the information processing apparatus processes the current conversion value, and the multiple adjustment strategies may be adjustment strategies obtained by the information processing apparatus in other manners, which may be specifically determined according to actual situations, and this is not limited in this embodiment of the present application.
In this embodiment of the present application, the multiple adjustment strategies may include a Proportional-Integral-derivative (PID) adjustment strategy, a price reduction adjustment strategy, a price raising adjustment strategy, and the like, and the multiple adjustment strategies may further include other adjustment strategies, which may be determined specifically according to an actual situation, which is not limited in this embodiment of the present application.
S102, obtaining target characteristic information of the target object.
In the embodiment of the application, the information processing device may adjust the current conversion value, and after obtaining a plurality of adjustment results, the information processing device obtains the target characteristic information of the target object; the information processing device can also adjust the current conversion value to obtain a plurality of adjustment results, and meanwhile, the information processing device obtains the target characteristic information of the target object; the information processing apparatus may further adjust the current transformation value after acquiring the target feature information of the target object, to obtain a plurality of adjustment results, which may be specifically determined according to actual situations, and this is not limited in this embodiment of the present application.
In the embodiment of the present application, the target feature information may be historical bid information of the target object and object feature information of the target object.
In the case where the target object is advertisement information of a product, the object feature information may be information such as a type, a color, and a shape of the product, or may include other information, and may be specifically determined according to actual circumstances, which is not limited in the embodiment of the present application.
S103, inputting the target characteristic information and the plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values.
In the embodiment of the present application, after acquiring the target feature information and the plurality of adjustment results of the target object, the information processing apparatus may input the target feature information and the plurality of adjustment results into the target evaluation model to obtain the plurality of evaluation values.
In the embodiment of the present application, a target evaluation model is provided in the information processing apparatus, and the information processing apparatus may obtain a plurality of evaluation values according to the target feature information and the plurality of adjustment results by using the target evaluation model.
In the embodiment of the present application, a plurality of adjustment results correspond to a plurality of evaluation values one to one, and specifically, one adjustment result corresponds to one evaluation value.
In the embodiment of the application, before the information processing device inputs the target characteristic information and the plurality of adjustment results into the target evaluation model and obtains the plurality of evaluation values, the information processing device also obtains historical characteristic information, a plurality of historical adjustment results and a plurality of historical evaluation values corresponding to the historical target object; the information processing device inputs the historical characteristic information and a plurality of historical adjustment results into an original evaluation model to obtain a plurality of output evaluation values; and the information processing device trains the original evaluation model according to the plurality of output evaluation values and the plurality of historical evaluation values to obtain a target evaluation model.
It should be noted that the history target object is an object whose conversion result reaches a desired conversion target.
In the embodiment of the present application, an original evaluation model is provided in the information processing apparatus, and the information processing apparatus may obtain a plurality of output evaluation values according to the historical feature information and the plurality of historical adjustment results by using the original evaluation model, and train the original evaluation model by using the plurality of output evaluation values and the plurality of historical evaluation values, thereby obtaining the target evaluation model.
In the embodiment of the present application, the information processing apparatus may first acquire history log information, and acquire history feature information, a plurality of history adjustment results, and a plurality of history evaluation values corresponding to a history target from the history log information; the information processing apparatus may also obtain the history feature information, the plurality of history adjustment results, and the plurality of history evaluation values corresponding to the history object in other manners, which may be determined according to actual situations, and this is not limited in this embodiment of the present application.
Note that the history log information may be log information in a recent period of time in the information processing apparatus.
The information processing device obtains historical log information, and obtains historical characteristic information, a plurality of historical adjustment results and a plurality of historical evaluation values corresponding to historical targets from the historical log information to update the original evaluation model in real time, and obtains on-line historical characteristic information, a plurality of historical adjustment results and a plurality of historical evaluation values in a recent period of time to train the original evaluation model, so as to realize iteration of the model and obtain the target evaluation model; the target evaluation model can acquire the change condition along with the adjustment of bidding environment or the expansion amount, obtain a plurality of evaluation values with high matching degree with the change condition, and determine the target adjustment result from the plurality of evaluation values with high matching degree, so that the robustness and the generalization of the information processing device are improved.
And S104, determining a target adjustment result according to the plurality of evaluation values, and performing the next round of conversion process of the target object based on the target adjustment result.
In the embodiment of the present application, after the information processing apparatus inputs the target feature information and the plurality of adjustment results into the target evaluation model and obtains the plurality of evaluation values, the information processing apparatus may determine the target adjustment result according to the plurality of evaluation values to perform the next round of the conversion process of the target object based on the target adjustment result.
In the embodiment of the present application, before the information processing apparatus determines the target adjustment result from the plurality of evaluation values, the information processing apparatus further acquires a total transformed value of the target object; and the information processing device determines a target to be processed of the target object according to the total conversion value and the current conversion value.
In the embodiment of the present application, if the target object is advertisement information of a commodity and the information processing apparatus can promote the commodity by using an advertisement, the total conversion value may be a total amount of money expected to be spent by the commodity in an advertisement promotion process.
In the embodiment of the application, the information processing device may first obtain the log information, and then find the total conversion value of the target object from the log information; the information processing apparatus may also obtain the total conversion value of the target object in other manners, which may be specifically determined according to actual situations, and this is not limited in the embodiment of the present application.
In this embodiment of the present application, if the target object is advertisement information of a commodity, and the information processing apparatus may promote the commodity by using an advertisement, the current conversion value further includes a money amount that the commodity has spent in an advertisement promotion process.
In the embodiment of the application, the information processing apparatus determines a target to be processed of the target object according to the total conversion value and the current conversion value, and may obtain a difference value between the total conversion value and the current conversion value for the information processing apparatus, so as to obtain the target to be processed, that is, the information processing apparatus subtracts the amount of money spent by the commodity in the advertisement promotion process from the total amount of money expected to be spent, so as to obtain the target to be processed.
It should be noted that the target to be processed may be a total target to be processed of the target object, and the information processing apparatus may divide the total target to be processed of the target object according to the processing time of the target object, so as to obtain the processing target of the target object at each time phase.
In an embodiment of the present application, a process of determining a target adjustment result from a plurality of evaluation values by an information processing apparatus includes: the information processing device determines a target evaluation value from a plurality of evaluation values according to a target to be processed; the information processing apparatus takes an adjustment result corresponding to the target evaluation value as a target adjustment result.
In the embodiment of the present application, the information processing apparatus may determine the target evaluation value from the plurality of evaluation values in such a manner that the information processing apparatus determines the evaluation value closest to the target to be processed from the plurality of evaluation values and takes the evaluation value as the target evaluation value.
In the embodiment of the application, the information processing device respectively adjusts the current conversion value by using a plurality of adjustment strategies, and before obtaining a plurality of adjustment results, the information processing device can also obtain a group of initial adjustment strategies and determine a group of adjustment frequencies corresponding to the group of initial adjustment strategies; the information processing device determines a plurality of first adjusting frequencies of a group of adjusting frequencies, wherein the adjusting frequencies are greater than or equal to a preset threshold value; the information processing apparatus determines a plurality of adjustment strategies corresponding to the plurality of first adjustment frequencies from a set of initial adjustment strategies.
In this embodiment of the present application, the preset threshold may be a threshold preset in the information processing apparatus, may also be threshold information determined by the information processing apparatus according to the received information, and may also be threshold information acquired by the information processing apparatus in other manners, which may specifically be determined according to an actual situation, and this is not limited in this embodiment of the present application.
In this embodiment of the present application, the information processing apparatus may obtain and acquire a set of initial adjustment policies from the log information, or the information processing apparatus may also obtain a set of initial adjustment policies in other manners, which may be specifically determined according to actual situations, and this is not limited in this embodiment of the present application.
The set of initial adjustment policies is all adjustment policies of the information processing apparatus at the current time.
In the embodiment of the application, the information processing device acquires the initial adjustment strategy corresponding to the conversion result under the condition that the conversion result is determined to reach the expected conversion target, so as to perform the conversion process of the target object in the next round based on the initial adjustment strategy.
Illustratively, as shown in FIG. 2: under the condition that the information processing device determines that the conversion result corresponding to the target object does not reach the expected conversion target, the information processing device firstly acquires a real-time log and acquires the current conversion value of the target object and the total conversion value of the target object from the real-time log; the information processing device respectively adjusts the current conversion value by utilizing a plurality of adjustment strategies (PID adjustment strategy and strategy x) in the policy control module to obtain a plurality of adjustment results (bid1 and bid2 …); the information processing device acquires target characteristic information of the target object from the day-level data by using the characteristic generation module according to a plurality of adjustment results; inputting a plurality of adjustment results and target characteristic information into a target evaluation model to obtain a plurality of evaluation values (evaluation values corresponding to PID adjustment strategies and evaluation values corresponding to strategy x); a next-stage target calculation module in the information processing device determines a target to be processed (an expected target) of the target object according to the total conversion value and the current conversion value; then, the information processing device determines a target evaluation value from the plurality of evaluation values according to the target to be processed by using a strategy selection module; and taking an adjustment result corresponding to the target evaluation value as a target adjustment result to obtain an adjustment bid, wherein the strategy optimization system can obtain a ratio according to the adjustment bid and the basic bid, adjust a vocabulary according to the ratio, perform data retrieval and advertisement delivery service according to the adjusted vocabulary so as to perform the next round of conversion process of the target object, generate corresponding log information and add the log information into a real-time log and day-level data. The strategy selection module takes the adjustment strategy corresponding to the target adjustment result as the target adjustment strategy. The information processing device can also delete the adjustment strategies in the multiple adjustment strategies, and the specific information processing device can acquire the log information corresponding to the strategy selection module; the information processing device acquires a group of initial adjustment strategies according to the log information and determines a group of adjustment frequencies corresponding to the group of initial adjustment strategies; determining a plurality of first adjusting frequencies of a group of adjusting frequencies, wherein the adjusting frequencies are greater than or equal to a preset threshold value; and determining a plurality of adjustment strategies corresponding to the first adjustment frequencies from the group of initial adjustment strategies, thereby removing the low-frequency adjustment strategy from the group of initial adjustment strategies. The information processing apparatus may further acquire history log information (day level data) from which history feature information, a plurality of history adjustment results, and a plurality of history evaluation values corresponding to the history target object are acquired; the information processing device inputs the historical characteristic information and a plurality of historical adjustment results into an original evaluation model to obtain a plurality of output evaluation values; the information processing device performs model training on the original evaluation model according to the plurality of output evaluation values and the plurality of historical evaluation values to obtain a target evaluation model, and the target evaluation model is obtained by training by using the historical characteristic information, the plurality of historical adjustment results and the plurality of historical evaluation values corresponding to the historical target object, so that the target evaluation model can dynamically acquire the online environment change and is an evaluation model which is most suitable for the online environment change.
It should be noted that the operator will also continuously input a new adjustment policy (bad case policy) into the policy control module.
It should be noted that the policy x is specifically another tuning policy other than the PID tuning policy.
It should be noted that, the embodiment of the present application further includes a policy optimization module, and the policy optimization module specifically includes a target evaluation model and a policy selection module.
It is understood that, in the case where the information processing apparatus determines that the conversion result corresponding to the target object does not reach the desired conversion target, the information processing device directly utilizes a plurality of adjustment strategies to respectively adjust the current conversion value to obtain a plurality of adjustment results, and outputting the multiple adjustment results and the target characteristic information of the target object to a target evaluation model, determining an accurate target adjustment result by using the target evaluation model, the next round of the conversion process of the target object is carried out by using the target adjustment result, the condition that the conversion result does not reach the conversion result of the expected conversion target does not need to be classified manually, the adjustment strategy with low accuracy does not need to be determined according to the classification result with low accuracy, the adjustment strategy with low accuracy does not need to be used for adjusting the current conversion information, and the accuracy of the information processing device in adjusting the current conversion information of the target object is improved.
Example two
Based on the idea of the invention together with the embodiments, the embodiments of the present application provide an information processing apparatus 1 corresponding to an information processing method; fig. 3 is a schematic diagram illustrating a first configuration of an information processing apparatus according to an embodiment of the present application, where the information processing apparatus 1 may include:
the obtaining unit 11 is configured to obtain a current conversion value of the target object when it is determined that the conversion result corresponding to the target object does not reach the desired conversion target; acquiring target characteristic information of the target object;
an adjusting unit 12, configured to adjust the current transformation value by using multiple adjustment strategies, respectively, to obtain multiple adjustment results;
an input unit 13, configured to input the target feature information and the multiple adjustment results into a target evaluation model to obtain multiple evaluation values;
a determining unit 14, configured to determine a target adjustment result according to the plurality of evaluation values, so as to perform a next round of the conversion process of the target object based on the target adjustment result.
In some embodiments of the present application, the apparatus further comprises a training unit;
the acquiring unit 11 is used for acquiring history characteristic information, a plurality of history adjusting results and a plurality of history evaluating values corresponding to the history target object; the historical target object is an object of which the conversion result reaches the expected conversion target;
the input unit 13 is configured to input the historical feature information and the plurality of historical adjustment results into an original evaluation model to obtain a plurality of output evaluation values;
and the training unit is used for training the original evaluation model according to the plurality of output evaluation values and the plurality of historical evaluation values to obtain the target evaluation model.
In some embodiments of the present application, the obtaining unit 11 is configured to obtain a total conversion value of the target object;
the determining unit 14 is configured to determine a target to be processed of the target object according to the total conversion value and the current conversion value;
correspondingly, the determining unit 14 is configured to determine a target evaluation value from the plurality of evaluation values according to the target to be processed; and taking an adjustment result corresponding to the target evaluation value as the target adjustment result.
In some embodiments of the present application, the apparatus further comprises a deletion unit;
the obtaining unit 11 is configured to obtain a set of initial adjustment strategies;
the determining unit 14 is configured to determine a set of adjusting frequencies corresponding to the set of initial adjusting strategies; determining a plurality of first adjusting frequencies of the group of adjusting frequencies, wherein the adjusting frequencies are greater than or equal to a preset threshold value; and determining the plurality of adjustment strategies corresponding to the plurality of first adjustment frequencies from the set of initial adjustment strategies.
In some embodiments of the present application, the obtaining unit 11 is configured to, when it is determined that the conversion result reaches the desired conversion target, obtain an initial adjustment strategy corresponding to the conversion result, so as to perform a conversion process of the target object in a next round based on the initial adjustment strategy.
In practical applications, the obtaining Unit 11, the adjusting Unit 12, the input Unit 13, and the determining Unit 14 may be implemented by a processor 15 on the information Processing apparatus 1, specifically implemented by a CPU (Central Processing Unit), an MPU (micro processor Unit), a DSP (Digital Signal Processing), a Field Programmable Gate Array (FPGA), or the like; the above data storage may be realized by the memory 16 on the information processing apparatus 1.
An embodiment of the present invention further provides an information processing apparatus 1, and as shown in fig. 4, the information processing apparatus 1 includes: a processor 15, a memory 16 and a communication bus 17, the memory 16 communicating with the processor 15 through the communication bus 17, the memory 16 storing a program executable by the processor 15, the program, when executed, executing the information processing method as described above through the processor 15.
In practical applications, the Memory 16 may be a volatile Memory (volatile Memory), such as a Random-Access Memory (RAM); or a non-volatile Memory (non-volatile Memory), such as a Read-Only Memory (ROM), a flash Memory (flash Memory), a Hard Disk (Hard Disk Drive, HDD) or a Solid-State Drive (SSD); or a combination of the above types of memories and provides instructions and data to the processor 15.
An embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, which when executed by the processor 15 implements the information processing method as described above.
It is understood that, in the case where the information processing apparatus determines that the conversion result corresponding to the target object does not reach the desired conversion target, the information processing device directly utilizes a plurality of adjustment strategies to respectively adjust the current conversion value to obtain a plurality of adjustment results, and outputting the multiple adjustment results and the target characteristic information of the target object to a target evaluation model, determining an accurate target adjustment result by using the target evaluation model, the next round of the conversion process of the target object is carried out by using the target adjustment result, the condition that the conversion result does not reach the conversion result of the expected conversion target does not need to be classified manually, the adjustment strategy with low accuracy does not need to be determined according to the classification result with low accuracy, the adjustment strategy with low accuracy does not need to be used for adjusting the current conversion information, and the accuracy of the information processing device in adjusting the current conversion information of the target object is improved.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of a hardware embodiment, a software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.

Claims (10)

1. An information processing method, characterized in that the method comprises:
under the condition that the conversion result corresponding to the target object is determined not to reach the expected conversion target, obtaining the current conversion value of the target object, and respectively adjusting the current conversion value by utilizing a plurality of adjustment strategies to obtain a plurality of adjustment results;
acquiring target characteristic information of the target object;
inputting the target characteristic information and the plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values;
and determining a target adjustment result according to the plurality of evaluation values so as to perform the next round of the conversion process of the target object based on the target adjustment result.
2. The method according to claim 1, wherein before inputting the target feature information and the plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values, the method further comprises:
acquiring historical characteristic information, a plurality of historical adjustment results and a plurality of historical evaluation values corresponding to a historical target object; the historical target object is an object of which the conversion result reaches the expected conversion target;
inputting the historical characteristic information and the plurality of historical adjustment results into an original evaluation model to obtain a plurality of output evaluation values;
and training the original evaluation model according to the plurality of output evaluation values and the plurality of historical evaluation values to obtain the target evaluation model.
3. The method of claim 1, wherein prior to determining a target adjustment result based on the plurality of evaluation values, the method further comprises:
acquiring a total conversion value of the target object;
determining a target to be processed of the target object according to the total conversion value and the current conversion value;
correspondingly, the determining a target adjustment result according to the plurality of evaluation values includes:
determining a target evaluation value from the plurality of evaluation values according to the target to be processed;
and taking an adjustment result corresponding to the target evaluation value as the target adjustment result.
4. The method of claim 1, wherein before the adjusting the current transformation value with the plurality of adjustment strategies to obtain a plurality of adjustment results, the method further comprises:
acquiring a group of initial adjustment strategies, and determining a group of adjustment frequencies corresponding to the group of initial adjustment strategies;
determining a plurality of first adjusting frequencies of the group of adjusting frequencies, wherein the adjusting frequencies are greater than or equal to a preset threshold value;
and determining the plurality of adjustment strategies corresponding to the plurality of first adjustment frequencies from the set of initial adjustment strategies.
5. The method of claim 1, further comprising:
and under the condition that the conversion result is determined to reach the expected conversion target, acquiring an initial adjustment strategy corresponding to the conversion result, and performing the next conversion process of the target object based on the initial adjustment strategy.
6. An information processing apparatus characterized in that the apparatus comprises:
the obtaining unit is used for obtaining the current conversion value of the target object under the condition that the conversion result corresponding to the target object is determined not to reach the expected conversion target; acquiring target characteristic information of the target object;
the adjusting unit is used for adjusting the current conversion value by utilizing various adjusting strategies to obtain a plurality of adjusting results;
the input unit is used for inputting the target characteristic information and the plurality of adjustment results into a target evaluation model to obtain a plurality of evaluation values;
a determination unit configured to determine a target adjustment result according to the plurality of evaluation values to perform a next round of the conversion process of the target object based on the target adjustment result.
7. The apparatus of claim 6, further comprising a training unit;
the acquisition unit is used for acquiring historical characteristic information, a plurality of historical adjustment results and a plurality of historical evaluation values corresponding to the historical target object; the historical target object is an object of which the conversion result reaches the expected conversion target;
the input unit is used for inputting the historical characteristic information and the plurality of historical adjustment results into an original evaluation model to obtain a plurality of output evaluation values;
and the training unit is used for training the original evaluation model according to the plurality of output evaluation values and the plurality of historical evaluation values to obtain the target evaluation model.
8. The apparatus of claim 6,
the acquisition unit is used for acquiring a total conversion value of the target object;
the determining unit is used for determining a target to be processed of the target object according to the total conversion value and the current conversion value;
correspondingly, the determining unit is configured to determine a target evaluation value from the plurality of evaluation values according to the target to be processed; and taking an adjustment result corresponding to the target evaluation value as the target adjustment result.
9. An information processing apparatus characterized in that the apparatus comprises:
a memory, a processor, and a communication bus, the memory in communication with the processor through the communication bus, the memory storing an information processing program executable by the processor, the information processing program when executed causing the processor to perform the method of any of claims 1 to 5.
10. A storage medium having stored thereon a computer program for application to an information processing apparatus, characterized in that the computer program, when executed by a processor, implements the method of any one of claims 1 to 5.
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