CN113760388A - Information processing method and device, electronic equipment and storage medium - Google Patents

Information processing method and device, electronic equipment and storage medium Download PDF

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Publication number
CN113760388A
CN113760388A CN202110172212.8A CN202110172212A CN113760388A CN 113760388 A CN113760388 A CN 113760388A CN 202110172212 A CN202110172212 A CN 202110172212A CN 113760388 A CN113760388 A CN 113760388A
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China
Prior art keywords
interface
user
characteristic information
client
label
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CN202110172212.8A
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Chinese (zh)
Inventor
王政
吴海鑫
牛晓光
翟蕾蕾
王杰颖
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Beijing Jingdong Century Trading Co Ltd
Beijing Wodong Tianjun Information Technology Co Ltd
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Beijing Jingdong Century Trading Co Ltd
Beijing Wodong Tianjun Information Technology Co Ltd
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Application filed by Beijing Jingdong Century Trading Co Ltd, Beijing Wodong Tianjun Information Technology Co Ltd filed Critical Beijing Jingdong Century Trading Co Ltd
Priority to CN202110172212.8A priority Critical patent/CN113760388A/en
Publication of CN113760388A publication Critical patent/CN113760388A/en
Priority to PCT/CN2022/074618 priority patent/WO2022166811A1/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/445Program loading or initiating
    • G06F9/44505Configuring for program initiating, e.g. using registry, configuration files
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F8/00Arrangements for software engineering
    • G06F8/30Creation or generation of source code
    • G06F8/38Creation or generation of source code for implementing user interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00Arrangements for program control, e.g. control units
    • G06F9/06Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44Arrangements for executing specific programs
    • G06F9/451Execution arrangements for user interfaces

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  • Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Theoretical Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Human Computer Interaction (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the invention discloses an information processing method, which comprises the following steps: if the client of the electronic equipment is started, displaying a first interface in the client; acquiring first user characteristic information and first equipment characteristic information when a user accesses a first interface; inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses a first interface; and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter. The embodiment of the invention also discloses an information processing device, electronic equipment and a storage medium.

Description

Information processing method and device, electronic equipment and storage medium
Technical Field
The present invention relates to, but not limited to, the field of computer technologies, and in particular, to an information processing method, an information processing apparatus, an electronic device, and a computer-readable storage medium.
Background
With the popularization of mobile terminals, various clients (clients) are increasing in order to meet the increasing and diversified service demands. Currently, a User Interface (UI) of a client is generally matched according to a model of a User, and a client page interaction is generally matched according to a network environment. However, in such a manner that the UI interface of the client is matched only according to the model and the network environment, customized configuration cannot be realized.
Disclosure of Invention
The embodiment of the invention provides an information processing method, an information processing device, electronic equipment and a computer readable storage medium, which are used for solving the problem that the information processing method in the related art cannot realize the customized configuration of a UI (user interface) of a client.
The technical scheme of the embodiment of the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides an information processing method, where the method includes:
if a client of the electronic equipment is started, displaying a first interface in the client;
acquiring first user characteristic information and first equipment characteristic information when a user accesses the first interface;
inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses the first interface;
and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter.
An information processing apparatus, the apparatus comprising:
the processing module is used for displaying a first interface in a client side of the electronic equipment if the client side is started;
the acquisition module is used for acquiring first user characteristic information and first equipment characteristic information when a user accesses the first interface;
the processing module is further configured to input the first user characteristic information and the first device characteristic information into a network model, so as to obtain a first interactive tag output by the network model when a user accesses the first interface;
the processing module is further configured to adjust a first configuration parameter of the first interface based on the first interactive tag, and display the display content of the first interface according to the adjusted second configuration parameter.
An electronic device, the electronic device comprising: a processor, a memory, and a communication bus;
the communication bus is used for realizing communication connection between the processor and the memory;
the processor is used for executing the information processing program stored in the memory so as to realize the following steps:
if a client of the electronic equipment is started, displaying a first interface in the client;
acquiring first user characteristic information and first equipment characteristic information when a user accesses the first interface;
inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses the first interface;
and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter.
A computer readable storage medium storing executable instructions for causing a processor to perform the steps of the information processing method as described above when executed.
If the client of the electronic equipment is started, a first interface is displayed in the client; acquiring first user characteristic information and first equipment characteristic information when a user accesses a first interface; inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses a first interface; the method comprises the steps of adjusting a first configuration parameter of a first interface based on a first interactive label, and displaying the display content of the first interface according to an adjusted second configuration parameter, namely, adjusting the first interface flexibly in real time based on first user characteristic information and first equipment characteristic information of a user accessing the first interface, and realizing customized configuration of a UI interface aiming at an access user of the first interface, so that the interactive experience of the user accessing the first interface is improved.
Drawings
Fig. 1 is a first schematic flow chart of an information processing method according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of an information processing method according to an embodiment of the present invention;
fig. 3 is a schematic flow chart diagram of an information processing method according to an embodiment of the present invention;
fig. 4 is a fourth schematic flowchart of an information processing method according to an embodiment of the present invention;
fig. 5 is a schematic flow chart diagram of an information processing method according to an embodiment of the present invention;
fig. 6 is a sixth schematic flow chart of an information processing method according to an embodiment of the present invention;
fig. 7 is a schematic flowchart of an information processing method in an actual application scenario according to an embodiment of the present invention;
FIG. 8 is a diagram illustrating an information processing apparatus according to an embodiment of the present invention;
fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present invention, and all other embodiments obtained by a person of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.
An embodiment of the present invention provides an information processing method, which is applied to an electronic device, and as shown in fig. 1, the method includes:
step 101, if a client of the electronic device is started, displaying a first interface in the client.
In the embodiment of the invention, the client is a program which is deployed on the electronic equipment and provides local service for the client. The client and the server establish specific communication connection and cooperate with each other to ensure the normal operation of Application programs (APP). The first interface can be a universal official interface of the client and can also be a customized interface, and the customized interface is different from the layout of the content and/or interface elements contained in the universal official interface.
In the embodiment of the invention, the electronic equipment is provided with the client, if the electronic equipment detects the starting request aiming at the client, the electronic equipment responds to the starting request and starts the client, and then the electronic equipment displays the started client in the display interface, wherein the first interface is displayed in the client. For example, the start request may be a start request generated by the electronic device after a user clicks an icon corresponding to a client displayed by the electronic device. Of course, the electronic device may also generate the start request based on other manners, for example, the user sends a voice message to the electronic device, such as a message for opening a client, and the electronic device receives the start request generated after receiving the message for opening the client.
In the embodiment of the present invention, the electronic device may include a mobile terminal device such as a mobile phone, a tablet computer, a notebook computer, a Personal Digital Assistant (PDA), a camera, a wearable device, an in-vehicle device, and a fixed terminal device such as a desktop computer.
Step 102, obtaining first user characteristic information and first equipment characteristic information when a user accesses a first interface.
In the embodiment of the invention, under the condition that the electronic equipment presents the first interface through the client, if the user accesses the first interface, the electronic equipment acquires first user characteristic information associated with the user and first equipment characteristic information associated with the electronic equipment.
Here, the first user characteristic information includes characteristic information associated with an account of the user and/or characteristic information associated with an operation of the user. For example, the characteristic information associated with the user's account includes, but is not limited to, the user's age, the user's gender, the avatar of the user's account, the user's purchasing power, and the user's nickname. The characteristic information associated with the user's operation includes, but is not limited to, the user's click frequency, the user's click position, the user's operating finger, the user's speed of sliding the screen, the direction in which the user slides the screen, the distance the user slides the finger, the position in which the user slides the screen, the duration of the user continuously sliding the screen, whether the user switches between left and right hands, and the user's resource bit access record.
Here, the first device characteristic information is information that the electronic device acquires by its own detection component. For example, the first device characteristic information includes posture information acquired by the electronic device through a gravity sensing component and position change information acquired based on a Global Positioning System (GPS) component.
Step 103, inputting the first user characteristic information and the first device characteristic information into the network model to obtain a first interactive label output by the network model when the user accesses the first interface.
In an embodiment of the present invention, the first interactive tag includes at least one of: when the user accesses the first interface, the first sub-label is used for representing the emotion of the user, the second sub-label is used for representing the reading speed of the user, and the third sub-label is used for representing the access depth of the user.
And 104, adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter.
In the embodiment of the invention, the electronic equipment inputs the first user characteristic information and the first equipment characteristic information which are acquired in real time into the network model, and flexibly adjusts the first configuration parameter of the first interface based on the first interactive label after the first interactive label is obtained, so that the first interface is adjusted based on the first configuration parameter to present an updated first interface which is suitable for the current user to access.
According to the information processing method provided by the embodiment of the invention, if the client of the electronic equipment is started, a first interface is displayed in the client; acquiring first user characteristic information and first equipment characteristic information when a user accesses a first interface; inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses a first interface; and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter. That is to say, in the embodiment of the present invention, based on the first user characteristic information and the first device characteristic information of the first interface accessed by the user, the electronic device flexibly adjusts the first interface in real time, and realizes customized configuration of the UI interface for the access user of the first interface from the perspective of the user, so as to improve the interaction experience of the user accessing the first interface.
In some embodiments, in step 101, if a client of the electronic device is started, a first interface is displayed in the client, where the first interface may be a customized interface, and the customizing the first interface may be implemented by the steps shown in fig. 2:
step 101a, if the client is started, acquiring second user characteristic information and second device characteristic information when the user operates the client.
In the embodiment of the invention, if the client of the electronic equipment is started, the electronic equipment acquires the second user characteristic information associated with the user and the second equipment characteristic information associated with the electronic equipment when the user operates the client.
In an embodiment of the present invention, the second user characteristic information includes characteristic information associated with an account of the user. For example, the second user characteristic information includes, but is not limited to, the user's age, the user's gender, the user's account avatar, and the user's purchasing power.
In the embodiment of the present invention, the second device characteristic information is information obtained by the electronic device through its own detection component. For example, the second device characteristic information includes posture information acquired by the electronic device through the gravity sensing component and position change information acquired based on the GPS component.
It should be noted that, in different embodiments of the present invention, the first device characteristic information and the second device characteristic information acquired by the electronic device may be the same, and the first device characteristic information and the second device characteristic information may also be different. In an implementable scenario, during a time period between a point in time when the electronic device acquires the first device characteristic information and a point in time when the electronic device acquires the second device characteristic information, if the detection component of the electronic device does not perform the detection, or the detection component in the electronic device detects that the device characteristic information has not changed, the electronic device determines that the first device characteristic information is the same as the second device characteristic information. In another implementable scenario, during a time period between a point in time when the electronic device obtains the first device characteristic information and a point in time when the electronic device obtains the second device characteristic information, if the detection component of the electronic device detects new device characteristic information, such as a GPS component of the electronic device detecting that the location of the electronic device has moved, the electronic device determines that the first device characteristic information is different from the second device characteristic information.
And 101b, inputting the second user characteristic information and the second equipment characteristic information into the network model to obtain a second interactive label output by the network model.
In an embodiment of the present invention, the second interactive tag includes at least one of: a label for indicating whether the user is in a driving state, and a label for indicating whether the user is a special population such as a visual disorder.
It should be noted that the first interactive labels may also include, in addition to the above-mentioned labels, a label for indicating whether the user is in a driving state and/or a label for indicating whether the user is a special group of people, such as a visual disorder.
In the embodiment of the invention, the plug-in is arranged in the client of the electronic equipment, the plug-in can realize the function of a network model, and the plug-in can obtain the interactive label when the user accesses the interface of the client based on the user characteristic information and the equipment characteristic information. The network model can be a manually written model comprising a large number of logic judgments, and can also be a model obtained by training the electronic equipment through a semi-supervised machine learning algorithm.
Illustratively, the electronic device trains the network model through a semi-supervised machine learning algorithm, which can be implemented by the following steps:
the method comprises the steps of firstly, acquiring sample data information acquired by a client at a historical moment; the sample data information comprises part of user characteristic information and part of equipment characteristic information which are manually marked with labels; and the remaining user information and the remaining device information that are not labeled.
Secondly, extracting characteristics in part of user characteristic information and part of equipment characteristic information through semi-supervised machine learning training to generate a network model; further, the network model is set in the client, and the network model is used for automatically generating the label when the user accesses the interface of the client.
And thirdly, carrying out gray level test on the network model.
Here, specific users are selected, the process of accessing the interface of the client by the users is tested in real time, and the accuracy of generating the label by the function model is verified through the average client use time and total transaction Volume (GMV) of the specific users. And if the accuracy does not meet the preset accuracy, returning to execute the second step, adopting a manual labeling mode, and continuing the semi-supervised machine learning training until the accuracy of the finally output network model meets the preset accuracy.
In the method, semi-supervised machine learning training and gray level testing are combined, so that a network model with accuracy meeting preset accuracy can be obtained through training, and the labeling accuracy is improved.
And step 101c, determining a first configuration parameter matched with the second interactive label.
In the embodiment of the invention, under the condition that the electronic equipment acquires the second interactive label, the electronic equipment determines the first configuration parameter corresponding to the second interactive label from a plurality of different types of preset configuration parameters.
And step 101d, loading a first interface in the client according to the first configuration parameters, and displaying the first interface.
In the embodiment of the invention, under the condition that the electronic equipment is matched with the first configuration parameter corresponding to the second interactive label, the electronic equipment configures the display interface of the client according to the first matching parameter, and presents the display interface of the configuration number, namely the first interface. For example, if the second interactive tag represents that the user is currently in the driving state, the client of the electronic device acquires the first configuration parameter related to the driving state, and loads and presents a display interface convenient for the user to drive according to the configuration parameter related to the driving state. Here, the loading is a process of acquiring corresponding configuration parameter information through an operation of a user on a client, and then downloading the configuration parameter information to the local by the electronic device.
Based on this, an embodiment of the present invention provides an information processing method, which is applied to an electronic device, and as shown in fig. 3, the method includes:
step 201, if a client of the electronic device is started, displaying a first interface in the client.
Step 202, a search event executed in the first interface for searching the target information is acquired.
In the embodiment of the invention, a user enters a search entry in a first interface to initiate a search event comprising target information. The target information is keyword information including content of interest of the user, and the target information may be acquired by recognizing voice of the user, may be input by the user through an external device, or may be acquired by recognizing a touch position of the user. The search entry can provide an interface for a user to conveniently search for content of interest, and when the user wants to invoke the search function, the user initiates an event for the search function to request entry into the search entry.
Step 203, obtaining first user characteristic information and first device characteristic information when the user accesses the first interface.
Step 204, inputting the first user characteristic information and the first device characteristic information into the network model to obtain a first interactive label output by the network model when the user accesses the first interface.
And step 205, sending the first interactive label and the target information to the server.
In the embodiment of the invention, after the server establishes the specific communication connection with the client, the server provides resources for the client and stores the client data.
In recent years, with the development of recommendation algorithms, when an Application (APP) recommends content to a user, the content browsed by the user is generally recommended according to browsing records of the user on the APP, and this recommendation method recommends for recommendation, lacks objective support, has a poor recommendation effect, and cannot accurately recommend content of interest to the user. Then, in the embodiment of the invention, in the searching process, not only the target information but also the first interactive label is sent, so that the searching precision is improved.
And step 206, receiving a search result fed back by the server aiming at the first interactive label and the target information.
In the embodiment of the invention, after the server receives the first interactive label and the target information sent by the client, the server screens the resource information associated with the first interactive label and the target information from the resource library of the server based on the first interactive label and the target information, sends the screened resource information, namely the search result, to the client, and the client receives the search result from the server.
And step 207, displaying the second interface in the client, and presenting the search result in the second interface.
In the embodiment of the invention, after receiving the search result sent by the server, the electronic equipment presents the search result in the second interface when displaying the second interface.
Here, the interface parameter of the second interface may be the same as the first interface parameter of the first interface, or may be the same as the second interface parameter of the adjusted first interface.
It should be noted that, for the descriptions of the same steps and the same contents in this embodiment as those in other embodiments, reference may be made to the descriptions in other embodiments, which are not described herein again.
In the implementation of the invention, the client searches for the search result from the server based on the first interactive tag and the target information, so that the search result related to the first interactive tag and the target information, which is pushed to the client by the server, is closer to the access requirement of the user, the search mode is optimized, the problems that the information processing method in the related technology lacks objectivity support, the recommendation effect is poor, and the content interested by the user cannot be accurately determined are solved, the relevance between the user state and the search result seen by the user is objectively analyzed from the perspective of the user, and the content interested by the user is more accurately recommended from the objective and general perspective.
An embodiment of the present invention provides an information processing method, which is applied to an electronic device, and as shown in fig. 4, the method includes:
step 301, if the client of the electronic device is started, displaying a first interface in the client.
Step 302, a search event executed in the first interface for searching for the target information is acquired.
Step 303, acquiring first user characteristic information and first device characteristic information when the user accesses the first interface.
Step 304, inputting the first user characteristic information and the first device characteristic information into the network model to obtain a first interactive label output by the network model when the user accesses the first interface.
And 305, modifying the target information based on the first interactive label.
In the embodiment of the invention, after the client acquires the first interactive label, when the first interactive label meets the preset condition, the client modifies the target information.
Here, the first interactive tag satisfying the preset condition means that a tag value of a certain tag of the first interactive tags is in a preset range. For example, if the client acquires that the tag value of a first sub-tag used for representing the emotion of the user in the first interactive tag is in the range of a low emotion value, the client adjusts the target content sent to the server according to the first sub-tag. Wherein low mood values are indicative of mood such as depression, sadness, etc.
It should be noted that the modified target information and the target information are related information, and can be regarded as a more optimized search keyword.
In other embodiments, modifying the target information may also be that the server adjusts the target information based on the first interactive tag.
And step 306, sending the first interactive label and the modified target information to the server.
And 307, receiving a search result fed back by the server aiming at the first interactive label and the modified target information.
And 308, displaying a second interface in the client, and presenting the first search result in the second interface.
It should be noted that, for the descriptions of the same steps and the same contents in this embodiment as those in other embodiments, reference may be made to the descriptions in other embodiments, which are not described herein again.
In the embodiment of the invention, after the electronic equipment acquires the first interactive label, if the first interactive label accords with the preset information, the electronic equipment or the server side can modify the target information, so that the content pushed to the client side by the server side is optimized. For example, if the emotion value is low when the first interface is accessed, the server will re-push other related information to the client and display the information to the user based on the label with the low emotion value. Therefore, from the perspective of the user, the relevance between the user state and the search result seen by the user is objectively analyzed, and then the content which is more accurate to recommend the user to be interested is recommended from the perspective of objective and universality, so that the interactive experience of the user is greatly optimized.
An embodiment of the present invention provides an information processing method, which is applied to an electronic device, and as shown in fig. 5, the method includes:
step 401, if the client of the electronic device is started, displaying a first interface in the client.
Step 402, obtaining first user characteristic information and first device characteristic information when a user accesses a first interface.
Step 403, inputting the first user characteristic information and the first device characteristic information into the network model to obtain a first interactive tag output by the network model when the user accesses the first interface.
Wherein the first interactive label comprises at least one of: the first sub-label is used for representing the emotion of the user when the user accesses the first interface, the second sub-label is used for representing the reading speed of the user, and the third sub-label is used for representing the access depth of the user.
Step 404, adjusting the text display configuration parameters of the first interface based on the second sub-label, and displaying the text of the first interface according to the adjusted text display configuration parameters; and/or adjusting the popup display configuration parameters of the first interface based on the second sub-label, and displaying the popup according to the adjusted popup display configuration parameters.
In the embodiment of the invention, if the note value of the second sub-label meets the preset condition, the client side can adjust the text display configuration parameter of the first interface and display the text of the first interface according to the adjusted text display configuration parameter, and/or adjust the popup window display configuration parameter of the first interface and display the popup window according to the adjusted popup window display configuration parameter.
For example, if the tag value of the second sub-tag hits in a range with a low reading speed of the user, the client may adjust the size of the text in the first interface and/or change the pop-up window display time in the first interface. Therefore, the user is guaranteed to acquire the required content to the maximum extent, and the operation of the user is facilitated.
It should be noted that, for the descriptions of the same steps and the same contents in this embodiment as those in other embodiments, reference may be made to the descriptions in other embodiments, which are not described herein again.
An embodiment of the present invention provides an information processing method, which is applied to an electronic device, and as shown in fig. 6, the method includes:
step 501, if a client of the electronic device is started, displaying a first interface in the client.
Step 502, obtaining first user characteristic information and first device characteristic information when a user accesses a first interface.
Step 503, inputting the first user characteristic information and the first device characteristic information into the network model to obtain a first interactive label output by the network model when the user accesses the first interface.
Wherein the first interactive label comprises at least one of: the first sub-label is used for representing the emotion of the user when the user accesses the first interface, the second sub-label is used for representing the reading speed of the user, and the third sub-label is used for representing the access depth of the user.
And step 504, adjusting the display position of at least part of the content in the display content of the first interface based on the third sub-label, displaying at least part of the content at the adjusted display position, and displaying the rest content at the rest position.
The display position of the first display interface comprises the adjusted display position and the rest position, and the display content comprises at least part of content and the rest content.
In the embodiment of the invention, based on the label value of the third sub-label, the electronic device adjusts the display position of at least part of the content in the display content of the first interface, displays at least part of the content at the adjusted display position, and displays the rest content at the rest position. That is, the electronic device adjusts the position of the first interface display content based on the change in the tag value of the third tag.
For example, in the conventional scheme, the profit values of the commodities a, b, and c to the client are 1, 5, and 10, respectively; the probabilities that commodity manufacturers need to be seen by users after purchasing the resource positions are respectively 100%, 80% and 50%; here, the probability that the consumer can see the first screen first position in the client is 100%, the probability that the consumer can see the first screen second position in the client is 80%, and the probability that the consumer can see the first screen third position in the client is 50%. Wherein the probability that the consumer can see the content in the client is set based on an empirical value; at this time, the article a is placed at the first screen first position, the article b is placed at the first screen second position, and the article c is placed at the first screen third position. If the information processing method provided by the invention is adopted, the obtained probability that the user a accesses the first position of the first screen, the second position of the first screen and the third position of the first screen is 100%, 100% and 80%; at this time, the positions of the commodities can be adjusted to be that the commodity c is at the first position on the first screen, the commodity a is at the second position on the first screen, and the commodity b is at the third position on the first screen. Therefore, the income is effectively maximized, the exposure position of important content is guaranteed, the advertisement putting input-output Ratio (ROI) is improved, and the problem that related personnel manage resource positions unreasonably is solved.
It should be noted that, for the descriptions of the same steps and the same contents in this embodiment as those in other embodiments, reference may be made to the descriptions in other embodiments, which are not described herein again.
The above information processing method is described in detail with a specific application in the embodiment of the present invention, and fig. 7 is a flowchart of an exemplary information processing method provided in the embodiment of the present invention, as shown in fig. 7, the information processing method includes:
and 601, collecting characteristics.
Here, the collected features are that the tag generation plug-in collects the user inherent features as well as the user dynamic features. The user inherent characteristics include age, sex, and share value. The user dynamic characteristics include operational dependencies: for example, frequency, location of clicks, single finger, multi-finger; the speed, position and direction of screen sliding, the sliding distance of fingers and the continuous screen sliding duration; switching between the left hand and the right hand; the gravity sensing device is used for distinguishing the current posture/horizontal and vertical of a user; a change in GPS position; the volume of the mobile phone; the user accesses the resource bit record.
Step 602, inputting the collected features into a network model.
Here, the network model is a model replacement according to the GMV of the user and the client usage duration.
Step 603, outputting the user label.
Here, the user tag includes a real-time tag and a fixed tag. For example, the real-time tags include an emotion tag for indicating whether the user is anxious or calm, a user operating a mobile phone dominant hand, and a tag for indicating the user's preference for setting a commodity detail tab column, such as user-set rating tab-first display or detail tab-first display or specification parameter tab-first display. The fixed tags include a read speed tag for characterizing whether the user's read speed is fast or slow, an average access depth tag, and a user portrait tag.
It should be noted that the fixed tag is regularly reported to the server for storage, and the fixed note is pulled to the client when the tag generation plug-in is initialized, so that the model calculation amount is reduced.
In some embodiments, the user tag provides an Application Programming Interface (API) after encryption for use by the developer.
In some embodiments, the client performs step 6031, client UI layer, interaction layer adaptation based on the output user tags. Illustratively, the duration of a prompt popup window and the size of a page font are adjusted at a UI layer; popping up an interface for prompting whether to start a voice operation mode and prompting a user to change a search keyword or not on an interaction layer; therefore, the shopping interaction flow is simplified for users with low access depth and abnormal users (handicap and visual impairment).
In some embodiments, the client performs step 6032, search recommendation optimization, based on the output user tags. Illustratively, the user tag is brought to the server side at each search request, so that the server side is helped to optimize the search return result.
In some embodiments, the client performs step 6033, user resource bit value recalculation, based on the output user tags. Illustratively, the client resource bit value is calculated in real time through the access depth records of the user in different states and different environments.
In some embodiments, the client performs step 6034, the server user profile adjustment optimization, based on the output user tags. Illustratively, when the characteristics of the portrait label of the user are greatly changed, the account is considered to be commonly used by multiple users, and new portrait is built according to the characteristics in time.
An embodiment of the present invention provides an information processing apparatus that can be applied to an information processing method provided in an embodiment corresponding to fig. 1 to 6, and as shown in fig. 8, the information processing apparatus 8 includes:
the processing module 801 is configured to display a first interface in a client if the client of the electronic device is started;
an obtaining module 802, configured to obtain first user feature information and first device feature information when a user accesses a first interface;
the processing module 801 is further configured to input the first user characteristic information and the first device characteristic information into the network model, so as to obtain a first interaction tag output by the network model when the user accesses the first interface;
the processing module 801 is further configured to adjust a first configuration parameter of the first interface based on the first interactive tag, and display the display content of the first interface according to the adjusted second configuration parameter.
In other embodiments of the present invention, the obtaining module 802 is further configured to obtain a search event executed in the first interface for searching for the target information;
the processing module 801 is further configured to send the first interactive tag and the target information to the server; receiving a search result fed back by the server aiming at the first interactive label and the target information; and displaying the second interface in the client, and presenting the search result in the second interface.
In other embodiments of the present invention, the processing module 801 is further configured to modify the target information based on the first interactive tag; sending the first interactive label and the modified target information to a server; and receiving a search result fed back by the server aiming at the first interactive label and the modified target information.
In other embodiments of the present invention, the processing module 801 is further configured to, if the client is started, obtain second user characteristic information and second device characteristic information when the user operates the client; inputting the second user characteristic information and the second equipment characteristic information into the network model to obtain a second interactive label output by the network model; determining a first configuration parameter matching the second interactive label; and loading a first interface in the client according to the first configuration parameters, and displaying the first interface.
In other embodiments of the present invention, the first interactive tab comprises at least one of: the first sub-label is used for representing the emotion of the user when the user accesses the first interface, the second sub-label is used for representing the reading speed of the user, and the third sub-label is used for representing the access depth of the user.
In other embodiments of the present invention, the processing module 801 is further configured to adjust a text display configuration parameter of the first interface based on the second sub tag, and display a text of the first interface according to the adjusted text display configuration parameter; and/or adjusting the popup display configuration parameters of the first interface based on the second sub-label, and displaying the popup according to the adjusted popup display configuration parameters.
In other embodiments of the present invention, the processing module 801 is further configured to adjust a display position of at least a part of the display content of the first interface based on the third sub-tag, display at least a part of the content at the adjusted display position, and display the remaining content at the remaining position; the display position of the first display interface comprises the adjusted display position and the rest position, and the display content comprises at least part of content and the rest content.
It should be noted that, for specific implementation processes of steps executed by each module in this embodiment, reference may be made to implementation processes in the information processing method provided in the embodiments corresponding to fig. 1 to 6, and details are not described here again.
An embodiment of the present invention provides an electronic device, which may be applied to an information processing method provided in an embodiment corresponding to fig. 1 to 6, and as shown in fig. 9, the electronic device 9 (the electronic device 9 in fig. 9 corresponds to the information processing apparatus 8 in fig. 8) includes: a processor 901, a memory 902, and a communication bus 903, wherein:
the communication bus 903 is used to enable communication connections between the processor 901 and the memory 902.
The processor 901 is configured to execute an information processing program stored in the memory 902 to implement the following steps:
if the client of the electronic equipment is started, displaying a first interface in the client;
acquiring first user characteristic information and first equipment characteristic information when a user accesses a first interface;
inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses a first interface;
and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter.
In other embodiments of the present invention, the processor 901 is configured to execute the information processing program stored in the memory 902 to implement the following steps:
acquiring a search event executed in a first interface for searching for target information;
correspondingly, after inputting the feature information of the user and the feature information of the electronic device into the network model and obtaining the first interactive tag output by the network model when the user accesses the first interface, the method further comprises:
sending the first interactive label and the target information to a server;
receiving a search result fed back by the server aiming at the first interactive label and the target information;
and displaying the second interface in the client, and presenting the search result in the second interface.
In other embodiments of the present invention, the processor 901 is configured to execute the information processing program stored in the memory 902 to implement the following steps:
modifying the target information based on the first interactive label;
correspondingly, the sending of the first interactive label and the target information to the server includes:
sending the first interactive label and the modified target information to a server;
correspondingly, receiving a search result fed back by the server for the first interactive label and the target information includes:
and receiving a search result fed back by the server aiming at the first interactive label and the modified target information.
In other embodiments of the present invention, the processor 901 is configured to execute the information processing program stored in the memory 902 to implement the following steps:
if the client is started, acquiring second user characteristic information and second equipment characteristic information when the user operates the client;
inputting the second user characteristic information and the second equipment characteristic information into the network model to obtain a second interactive label output by the network model;
determining a first configuration parameter matching the second interactive label;
and loading a first interface in the client according to the first configuration parameters, and displaying the first interface.
In other embodiments of the present invention, the first interactive label includes at least one of: the first sub-label is used for representing the emotion of the user when the user accesses the first interface, the second sub-label is used for representing the reading speed of the user, and the third sub-label is used for representing the access depth of the user.
In other embodiments of the present invention, the processor 901 is configured to execute the information processing program stored in the memory 902 to implement the following steps:
adjusting the text display configuration parameters of the first interface based on the second sub-label, and displaying the text of the first interface according to the adjusted text display configuration parameters; and/or the presence of a gas in the gas,
and adjusting the popup display configuration parameters of the first interface based on the second sub-label, and displaying the popup according to the adjusted popup display configuration parameters.
In other embodiments of the present invention, the processor 901 is configured to execute the information processing program stored in the memory 902 to implement the following steps:
adjusting the display position of at least part of the content in the display content of the first interface based on the third sub-label, displaying at least part of the content at the adjusted display position, and displaying the rest content at the rest position; the display position of the first display interface comprises the adjusted display position and the rest position, and the display content comprises at least part of content and the rest content.
It should be noted that, for a specific implementation process of the steps executed by the processor in this embodiment, reference may be made to an implementation process in the information processing method provided in the embodiments corresponding to fig. 1 to 6, and details are not described here again.
Embodiments of the present invention provide a computer-readable storage medium, where one or more programs are stored, and the one or more programs may be executed by one or more processors to implement the implementation process in the information processing method provided in the embodiments corresponding to fig. 1 to 6, which is not described herein again.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of a hardware embodiment, a software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention.

Claims (10)

1. An information processing method, characterized in that the method comprises:
if a client of the electronic equipment is started, displaying a first interface in the client;
acquiring first user characteristic information and first equipment characteristic information when a user accesses the first interface;
inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses the first interface;
and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter.
2. The method of claim 1, wherein after displaying the first interface in the client, the method comprises:
acquiring a search event executed in the first interface for searching for target information;
correspondingly, after the first user characteristic information and the first device characteristic information are input into a network model to obtain a first interactive tag output by the network model when a user accesses the first interface, the method further includes:
sending the first interactive label and the target information to a server;
receiving a search result fed back by the server aiming at the first interactive label and the target information;
and displaying a second interface in the client, and presenting the search result in the second interface.
3. The method of claim 2, wherein before sending the first interactive label and the target information to a server, the method comprises:
modifying the target information based on the first interactive label;
correspondingly, the sending the first interactive label and the target information to the server includes:
sending the first interactive label and the modified target information to the server;
correspondingly, receiving a search result fed back by the server for the first interactive tag and the target information includes:
and receiving a search result fed back by the server aiming at the first interactive label and the modified target information.
4. The method of claim 1, wherein displaying a first interface in a client of the electronic device if the client is started comprises:
if the client is started, acquiring second user characteristic information and second equipment characteristic information when the user operates the client;
inputting the second user characteristic information and the second equipment characteristic information into the network model to obtain a second interactive label output by the network model;
determining the first configuration parameter matching the second interaction tag;
and loading the first interface in the client according to the first configuration parameter, and displaying the first interface.
5. The method of claim 1, wherein the first interactive tag comprises at least one of: when the user accesses the first interface, the first sub-label is used for representing the emotion of the user, the second sub-label is used for representing the reading speed of the user, and the third sub-label is used for representing the access depth of the user.
6. The method of claim 5, wherein the adjusting a first configuration parameter of the first interface based on the first interactive tab and displaying the display content of the first interface according to the adjusted second configuration parameter comprises:
adjusting the text display configuration parameters of the first interface based on the second sub-label, and displaying the text of the first interface according to the adjusted text display configuration parameters; and/or the presence of a gas in the gas,
and adjusting the popup display configuration parameters of the first interface based on the second sub-label, and displaying the popup according to the adjusted popup display configuration parameters.
7. The method of claim 5, wherein the adjusting a first configuration parameter of the first interface based on the first interactive tab and displaying the display content of the first interface according to the adjusted second configuration parameter comprises:
adjusting the display position of at least part of the display content of the first interface based on the third sub-label, displaying the at least part of the display content at the adjusted display position, and displaying the rest content at the rest position; wherein the display position of the first display interface includes the adjusted display position and the remaining position, and the display content includes the at least part of content and the remaining content.
8. An information processing apparatus characterized in that the apparatus comprises:
the processing module is used for displaying a first interface in a client side of the electronic equipment if the client side is started;
the acquisition module is used for acquiring first user characteristic information and first equipment characteristic information when a user accesses the first interface;
the processing module is further configured to input the first user characteristic information and the first device characteristic information into a network model, so as to obtain a first interactive tag output by the network model when a user accesses the first interface;
the processing module is further configured to adjust a first configuration parameter of the first interface based on the first interactive tag, and display the display content of the first interface according to the adjusted second configuration parameter.
9. An electronic device, characterized in that the electronic device comprises: a processor, a memory, and a communication bus;
the communication bus is used for realizing communication connection between the processor and the memory;
the processor is used for executing the information processing program stored in the memory so as to realize the following steps:
if a client of the electronic equipment is started, displaying a first interface in the client;
acquiring first user characteristic information and first equipment characteristic information when a user accesses the first interface;
inputting the first user characteristic information and the first equipment characteristic information into a network model to obtain a first interactive label output by the network model when a user accesses the first interface;
and adjusting a first configuration parameter of the first interface based on the first interactive label, and displaying the display content of the first interface according to the adjusted second configuration parameter.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores one or more programs which are executable by one or more processors to implement the steps of the method of information processing according to any one of claims 1 to 7.
CN202110172212.8A 2021-02-08 2021-02-08 Information processing method and device, electronic equipment and storage medium Pending CN113760388A (en)

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