CN113744008A - Resource bit delivery method and device, electronic equipment and storage medium - Google Patents
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Abstract
The application provides a resource bit delivery method, a device, an electronic device and a storage medium, wherein the method comprises the following steps: in the process of launching the resource position, the launching condition of the resource position is determined by combining the SQL sentence corresponding to the resource position to be launched, and the target user object matched with the launching condition by the user characteristic label is obtained. Therefore, the releasing condition of the released resource position can be matched with the user characteristic label, the target user object meeting the releasing condition can see the resource position, the resource position is released to the target user object in a targeted mode, the released resource position can meet the requirement of a user, and the click rate of the resource position can be improved.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to a method and an apparatus for resource locator delivery, an electronic device, and a storage medium.
Background
Along with APP (APPlication program) quantity and kind are more and more in each big APPlication market, have more and more trade companies and APP operator to carry out reservation and the input of resource position, along with the accuracy requirement that the resource position was put in is higher and higher, and how to accurately carry out the input of resource position is very important, if the resource position input is inaccurate, not only influences the input effect of resource, and the resource position of putting still causes the interference to the user, influences user experience.
Disclosure of Invention
The application provides a resource position releasing method, a device, electronic equipment and a storage medium, which can enable the releasing condition of the released resource position to be matched with a user characteristic label, enable a target user object meeting the releasing condition to see the resource position, and release the resource position to the target user object in a targeted manner, so that the released resource position can meet the requirements of users, and the click rate of the resource position can be improved.
An embodiment of an aspect of the present application provides a resource locator delivering method, including: acquiring a release request aiming at a resource position; acquiring a Structured Query Language (SQL) statement corresponding to the resource bit, wherein the SQL statement is used for expressing the release condition of the resource bit; determining the release condition of the resource bit according to the SQL statement; acquiring a target user object with a user characteristic label matched with the release condition; and delivering the resource bit to the target user object.
According to the resource position release method, in the process of releasing the resource position, the release condition of the resource position is determined by combining the SQL sentence corresponding to the resource position to be released, and the target user object matched with the user characteristic label is obtained. Therefore, the releasing condition of the released resource position can be matched with the user characteristic label, the target user object meeting the releasing condition can see the resource position, the resource position is released to the target user object in a targeted mode, the released resource position can meet the requirement of a user, and the click rate of the resource position can be improved.
An embodiment of another aspect of the present application provides a resource locator delivering device, including: the first acquisition module is used for acquiring a release request aiming at a resource position; the second acquisition module is used for acquiring a Structured Query Language (SQL) statement corresponding to the resource bit, wherein the SQL statement is used for expressing the release condition of the resource bit; the determining module is used for determining the releasing condition of the resource bit according to the SQL statement; the third acquisition module is used for acquiring a target user object with the user characteristic label matched with the release condition; and the releasing module is used for releasing the resource position to the target user object.
In the resource position releasing device provided by the embodiment of the application, in the process of releasing the resource position, the releasing condition of the resource position is determined by combining the SQL sentence corresponding to the resource position to be released, and the target user object matched with the user characteristic label is obtained. Therefore, the releasing condition of the released resource position can be matched with the user characteristic label, the target user object meeting the releasing condition can see the resource position, the resource position is released to the target user object in a targeted mode, the released resource position can meet the requirement of a user, and the click rate of the resource position can be improved.
An embodiment of another aspect of the present application provides an electronic device, including: an electronic device, comprising: a memory, a processor; the memory stores computer instructions, and when the computer instructions are executed by the processor, the resource bit delivery method of the embodiment of the application is realized.
Another embodiment of the present application provides a non-transitory computer-readable storage medium storing computer instructions for causing a computer to execute the resource bit placement method disclosed in the embodiments of the present application.
Other effects of the above-described alternative will be described below with reference to specific embodiments.
Drawings
The drawings are included to provide a better understanding of the present solution and are not intended to limit the present application. Wherein:
FIG. 1 is a flow diagram of a resource locator delivery method according to one embodiment of the present application;
FIG. 2 is a flow chart illustrating a resource locator delivery method according to another embodiment of the present application;
FIG. 3 is a flow diagram of a resource locator delivery method according to yet another embodiment of the present application;
FIG. 4 is a schematic structural diagram of a resource locator delivery device according to an embodiment of the present application;
FIG. 5 is a schematic structural diagram of a resource locator delivering device according to another embodiment of the present application;
fig. 6 is a block diagram of an electronic device for implementing the resource bit placement method according to the embodiment of the present application.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are exemplary and intended to be used for explaining the present application and should not be construed as limiting the present application.
The resource locator delivering method, device and electronic equipment according to the embodiment of the present application are described below with reference to the drawings.
Fig. 1 is a flow chart of a resource locator delivering method according to an embodiment of the present application. It should be noted that an execution main body of the resource allocation method provided in this embodiment is a resource allocation issuing device, where the resource allocation issuing device may be a hardware device such as a terminal device and a server, or software installed on the hardware device, and this embodiment is described by taking the resource allocation issuing device as a server as an example.
As shown in fig. 1, the resource allocation method may include:
In this embodiment, an operator may select a resource question to be released in a corresponding user interaction interface, and click a release control in a user interaction plane, thereby triggering a release request for the selected resource position.
102, acquiring a Structured Query Language (SQL) statement corresponding to the resource bit, wherein the SQL statement is used for expressing the release condition of the resource bit.
In this embodiment, the specific implementation manner of obtaining the structured Query language (sql) statement corresponding to the resource bit may be: the SQL statement corresponding to the resource bit can be obtained based on a pre-stored correspondence table between the resource bit and the SQL statement.
The delivery condition may include attribute information of a user to be delivered by the resource location, where the attribute information may include, but is not limited to, an age attribute, a geographic attribute, a gender attribute, user registration time, sleep week duration, average week sleep duration, sleep time, number of days to reach standard for a pedometer week, and number of days to reach standard for a pedometer month.
And 103, determining the launching conditions of the resource bit according to the SQL statement.
In this embodiment, the specific implementation manner of step 103 may include multiple manners, for example, the launch condition corresponding to the SQL statement may be obtained according to the corresponding relationship between the SQL statement and the launch condition, and the obtained launch condition is used as the launch condition of the resource bit.
In this embodiment, in order to obtain the SQL statement for placing the resource bit, before obtaining the launch request for the resource bit, the launch condition set for the resource bit may also be obtained, the SQL statement is generated based on the set launch condition, and the corresponding relationship between the resource bit and the SQL statement is stored in the corresponding relationship table, so that the SQL statement for the resource bit may be obtained from the corresponding relationship table.
And 104, acquiring a target user object with the user characteristic label matched with the release condition.
In this implementation, after the placement condition is obtained, a query is performed from the user database based on the placement condition, so as to obtain a target user object with a user feature tag matching the placement condition.
The user feature tags may include a region tag, an age tag, a gender tag, a weekly average sleeping time, a time to fall asleep, a cycle-counting day-to-standard number, a month-to-step day-to-standard number tag, and the like, which is not specifically limited in this embodiment.
The user feature tag in this embodiment may be user data collected during a process of using an electronic device (for example, a mobile terminal device or a wearable device) by a user, and obtained by analyzing the collected user data, and obtaining the user feature tag based on the user data may be implemented by using the prior art, which is not limited in this embodiment.
For example, assuming that the release condition of the resource slot is determined to be that the age is greater than 23 years and the gender is male according to the SQL statement of the resource slot, at this time, the user gender tag is male and the user with the user age tag greater than 23 is the target user object can be obtained from the user database, and the resource slot is released to the target user object, so that the target user object meeting the release condition can see the resource slot, and the resource slot is released to the target user object in a targeted manner, so that the released resource slot can meet the requirements of the user, and the click rate of the resource slot can be increased.
According to the resource position release method, in the process of releasing the resource position, the release condition of the resource position is determined by combining the SQL sentence corresponding to the resource position to be released, and the target user object with the user characteristic label matched with the release condition is obtained. Therefore, the releasing condition of the released resource position can be matched with the user characteristic label, the target user object meeting the releasing condition can see the resource position, the resource position is released to the target user object in a targeted mode, the released resource position can meet the requirement of a user, and the click rate of the resource position can be improved.
Fig. 2 is a flow chart of a resource locator delivering method according to another embodiment of the present application. It should be noted that the second embodiment is a further refinement or optimization of the first embodiment.
As shown in fig. 2, the resource allocation method may include:
Specifically, after the SQL statement is obtained, the SQL statement may be parsed by the parser to obtain the SQL syntax tree.
And step 204, determining the launching conditions participating in matching according to the SQL syntax tree.
According to the resource bit launching method, when the resource bit to be launched needs to be launched, the SQL sentence corresponding to the resource bit to be launched can be analyzed to obtain the corresponding SQL syntax tree, then the launching condition of the resource bit is determined through the SQL syntax tree, and the target user object with the user feature tag matched with the launching condition is obtained. Therefore, the releasing condition of the released resource position can be matched with the user characteristic label, the target user object meeting the releasing condition can see the resource position, the resource position is released to the target user object in a targeted mode, the released resource position can meet the requirement of a user, and the click rate of the resource position can be improved.
It can be understood that, in this embodiment, resource data matched with the release condition of the resource slot may be set on the resource slot, and in an embodiment of this application, in order to make the resource data displayed on the resource slot more match with the user characteristics of the target user object and better meet the user requirements, in an embodiment of this application, after the resource slot is released to the target user object, as shown in fig. 3, the method may further include:
In this embodiment, after receiving a display request of a target user object for a resource bit, target resource data matched with a user feature tag is obtained, and the matched resource bit data is loaded onto the resource bit, so as to display the resource bit data on the resource bit. Therefore, the target resource data displayed on the resource position are matched with the target user object, the target resource data required by the display user is brought to the best, the liveness and the generated viscosity of the user are prompted, the product is put on the user in a targeted mode, and a better putting effect is achieved.
Corresponding to the resource allocation delivering methods provided in the foregoing embodiments, an embodiment of the present application further provides a resource allocation delivering device, and since the resource allocation delivering device provided in the embodiment of the present application corresponds to the resource allocation delivering methods provided in the foregoing embodiments, the implementation manner of the resource allocation delivering method is also applicable to the resource allocation delivering device provided in the embodiment, and is not described in detail in the embodiment.
Fig. 4 is a schematic structural diagram of a resource locator delivering device according to an embodiment of the present application.
As shown in fig. 4, the resource site placement apparatus 400 includes: a first obtaining module 110, a second obtaining module 120, a determining module 130, a third obtaining module 140, and a releasing module 150, wherein:
a first obtaining module 110, configured to obtain a release request for a resource location.
The second obtaining module 120 is configured to obtain a structured query language SQL statement corresponding to the resource bit, where the SQL statement is used to represent a release condition of the resource bit.
The determining module 130 is configured to determine the launching condition of the resource bit according to the SQL statement.
And a third obtaining module 140, configured to obtain a target user object with a user feature tag matching the delivery condition.
And a delivering module 150, configured to deliver the resource slot to the target user object.
The resource position releasing device of the embodiment of the application determines the releasing condition of the resource position by combining the SQL sentence corresponding to the resource position to be released, and obtains the target user object with the user characteristic label matched with the releasing condition. Therefore, the releasing condition of the released resource position can be matched with the user characteristic label, the target user object meeting the releasing condition can see the resource position, the resource position is released to the target user object in a targeted mode, the released resource position can meet the requirement of a user, and the click rate of the resource position can be improved.
In an embodiment of the present application, based on the embodiment of the apparatus shown in fig. 4, as shown in fig. 5, the determining module 130 may include:
the parsing unit 131 is configured to parse the SQL statement to obtain an SQL syntax tree.
The determining unit 132 is configured to determine the launching conditions participating in matching according to the SQL syntax tree.
In an embodiment of the present application, the second obtaining module 120 is specifically configured to: and acquiring the SQL sentences corresponding to the resource bits based on the pre-stored corresponding relation table between the resource bits and the SQL sentences.
In one embodiment of the present application, as shown in fig. 5, the apparatus may further include:
and a fourth obtaining module 160, configured to obtain the release condition set for the resource location, and generate an SQL statement based on the set release condition.
The saving module 170 is configured to save the corresponding relationship between the resource bit and the SQL statement in the corresponding relationship table.
In one embodiment of the present application, as shown in fig. 5, the apparatus may further include:
the receiving module 180 is configured to receive a display request of a resource bit of a target user object.
And a fifth obtaining module 190, configured to obtain, in response to the display request, target resource data matched with the user feature tag.
And a resource display module 200, configured to load the matched resource bit data onto the resource bit, so as to display the resource bit data on the resource bit.
According to an embodiment of the present application, an electronic device and a readable storage medium are also provided.
Fig. 6 is a block diagram of an electronic device according to an embodiment of the present application.
As shown in fig. 6, the electronic device includes:
The processor 1002, when executing instructions, implements the database management methods provided in the embodiments described above.
Further, the electronic device further includes:
a communication interface 1003 for communicating between the memory 1001 and the processor 1002.
The processor 1002 is configured to implement the resource bit issuing method according to the foregoing embodiment when executing a program.
If the memory 1001, the processor 1002, and the communication interface 1003 are implemented independently, the communication interface 1003, the memory 1001, and the processor 1002 may be connected to each other through a bus and perform communication with each other. The bus may be an Industry Standard Architecture (ISA) bus, a Peripheral Component Interconnect (PCI) bus, an Extended ISA (EISA) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown in FIG. 3, but this does not mean only one bus or one type of bus.
Optionally, in a specific implementation, if the memory 1001, the processor 1002, and the communication interface 1003 are integrated on one chip, the memory 1001, the processor 1002, and the communication interface 1003 may complete communication with each other through an internal interface.
The processor 1002 may be a Central Processing Unit (CPU), an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits configured to implement embodiments of the present Application.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
Furthermore, the terms "first", "second" and "first" are used for descriptive purposes only and are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include at least one such feature. In the description of the present application, "plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing steps of a custom logic function or process, and alternate implementations are included within the scope of the preferred embodiment of the present application in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
The logic and/or steps represented in the flowcharts or otherwise described herein, e.g., an ordered listing of executable instructions that can be considered to implement logical functions, can be embodied in any computer-readable medium for use by or in connection with an instruction execution system, apparatus, or device, such as a computer-based system, processor-containing system, or other system that can fetch the instructions from the instruction execution system, apparatus, or device and execute the instructions. For the purposes of this description, a "computer-readable medium" can be any means that can contain, store, communicate, propagate, or transport the program for use by or in connection with the instruction execution system, apparatus, or device. More specific examples (a non-exhaustive list) of the computer-readable medium would include the following: an electrical connection (electronic device) having one or more wires, a portable computer diskette (magnetic device), a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber device, and a portable compact disc read-only memory (CDROM). Additionally, the computer-readable medium could even be paper or another suitable medium upon which the program is printed, as the program can be electronically captured, via for instance optical scanning of the paper or other medium, then compiled, interpreted or otherwise processed in a suitable manner if necessary, and then stored in a computer memory.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. If implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware that is related to instructions of a program, and the program may be stored in a computer-readable storage medium, and when executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc. Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.
Claims (12)
1. A resource bit delivery method is characterized by comprising the following steps:
acquiring a release request aiming at a resource position;
acquiring a Structured Query Language (SQL) statement corresponding to the resource bit, wherein the SQL statement is used for expressing the release condition of the resource bit;
determining the release condition of the resource bit according to the SQL statement;
acquiring a target user object with a user characteristic label matched with the release condition;
and delivering the resource bit to the target user object.
2. The method of claim 1, wherein said determining a placement condition for said resource locator based on said SQL statement comprises:
analyzing the SQL statement to obtain an SQL syntax tree;
and determining the launching conditions participating in matching according to the SQL syntax tree.
3. The method of claim 1, wherein said obtaining a Structured Query Language (SQL) statement corresponding to the resource bit comprises:
and acquiring the SQL sentences corresponding to the resource bits based on a pre-stored corresponding relation table between the resource bits and the SQL sentences.
4. The method of claim 3, wherein prior to said obtaining a placement request for a resource slot, the method further comprises:
acquiring a release condition set for the resource bit, and generating the SQL statement based on the set release condition;
and storing the corresponding relation between the resource bit and the SQL statement into the corresponding relation table.
5. The method of any one of claims 1-4, further comprising:
receiving a display request of the resource bit of the target user object;
responding to the display request, and acquiring target resource data matched with the user feature tag;
and loading the matched resource bit data onto the resource bit to show the resource bit data on the resource bit.
6. A resource locator delivery device, comprising:
the first acquisition module is used for acquiring a release request aiming at a resource position;
the second acquisition module is used for acquiring a Structured Query Language (SQL) statement corresponding to the resource bit, wherein the SQL statement is used for expressing the release condition of the resource bit;
the determining module is used for determining the releasing condition of the resource bit according to the SQL statement;
the third acquisition module is used for acquiring a target user object with the user characteristic label matched with the release condition;
and the releasing module is used for releasing the resource position to the target user object.
7. The apparatus of claim 6, wherein the determining module comprises:
the analysis unit is used for analyzing the SQL statement to obtain an SQL syntax tree;
and the determining unit is used for determining the launching conditions participating in matching according to the SQL syntax tree.
8. The apparatus of claim 6, wherein the second obtaining module is specifically configured to:
and acquiring the SQL sentences corresponding to the resource bits based on a pre-stored corresponding relation table between the resource bits and the SQL sentences.
9. The apparatus of claim 8, wherein the apparatus further comprises:
the fourth acquisition module is used for acquiring the release condition set for the resource position and generating the SQL statement based on the set release condition;
and the storage module is used for storing the corresponding relation between the resource bit and the SQL statement into the corresponding relation table.
10. The apparatus of any one of claims 6-9, wherein the apparatus further comprises:
a receiving module, configured to receive a display request of the resource bit of the target user object;
a fifth obtaining module, configured to obtain, in response to the display request, target resource data matched with the user feature tag;
and the resource display module is used for loading the matched resource bit data to the resource bit so as to display the resource bit data on the resource bit.
11. An electronic device, comprising: a memory, a processor; the memory has stored therein computer instructions which, when executed by the processor, implement the resource bit placement method as claimed in any one of claims 1-5.
12. A non-transitory computer readable storage medium having stored thereon computer instructions for causing a computer to execute the resource bit placement method of any one of claims 1-5.
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