CN113727132A

CN113727132A - Virtual gift display method, server, storage medium and computer device

Info

Publication number: CN113727132A
Application number: CN202111017130.2A
Authority: CN
Inventors: 郭军
Original assignee: Guangzhou Cubesili Information Technology Co Ltd
Current assignee: Guangzhou Cubesili Information Technology Co Ltd
Priority date: 2021-08-31
Filing date: 2021-08-31
Publication date: 2021-11-30

Abstract

After the server pushes the special effect scheme list to the client corresponding to each user in the live broadcast room, because the special effect scheme list comprises a plurality of different special effect schemes, each special effect scheme has corresponding user attribute characteristics, and the user attribute characteristics of each client user in the live broadcast room are different, the client corresponding to different users can match the user attribute characteristics of the user with the user attribute characteristics in the characteristic scheme list, and display the corresponding virtual gift according to the special effect scheme obtained after matching, so that the special effect display scheme of the virtual gift in the live broadcast room has pertinence, and the expression effect of the virtual gift better conforms to the favorite habits of different users in the live broadcast room, thereby not only improving the user experience, and all users in the live broadcast room can participate in the interaction process of the virtual gift, so that the interactivity of the live broadcast room is enhanced.

Description

Virtual gift display method, server, storage medium and computer device

Technical Field

The invention relates to the technical field of internet live broadcast, in particular to a virtual gift display method, a server, a storage medium and computer equipment.

Background

With the rapid development of internet and streaming media technologies, various live broadcast applications emerge endlessly, and live broadcast watching becomes a daily entertainment mode for many users. When watching the live broadcast, the user can express the preference degree of the live broadcast content by selecting different types of virtual gifts in the live room gift list.

After a user in the existing live broadcast room selects a corresponding virtual gift in the gift list and presents the virtual gift successfully, the gift special effect corresponding to the virtual gift is displayed at the corresponding position in the live broadcast room, but the gift special effects seen by the client sides corresponding to all users including the main broadcast in the current live broadcast room are the same, so that the special effect display scheme of the virtual gift is lack of interactivity and pertinence.

Disclosure of Invention

The present invention is directed to solve at least one of the above technical drawbacks, and in particular, to a technical drawback that a special effect display scheme of a virtual gift lacks interactivity and pertinence because the special effects of gifts seen by clients corresponding to all users including a main broadcast in a live broadcast room in the prior art are the same.

The invention provides a virtual gift display method, which is applied to a server and a client, and comprises the following steps:

a client corresponding to any user in a live broadcast room sends a virtual gift giving request to a server, wherein the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given;

the server receives the virtual gift giving request and determines a corresponding special effect scheme list according to the virtual gift identification, wherein the special effect scheme list comprises a plurality of different special effect schemes and user attribute characteristics corresponding to each special effect scheme;

the server pushes the special effect scheme list to a client corresponding to each user in the live broadcast room, the client corresponding to each user obtains a special effect scheme matched with the user attribute characteristics in the feature scheme list based on respective user attribute characteristics, and displays the virtual gift according to the special effect scheme;

or the server acquires the user attribute characteristics of each user in the live broadcast room, matches the user attribute characteristics of each user with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list respectively, and pushes the matched special effect schemes to the client corresponding to each user in the live broadcast room, so that the client corresponding to each user displays the virtual gift according to the corresponding special effect schemes.

The invention also provides a virtual gift display method, which is applied to a server and comprises the following steps:

receiving a virtual gift giving request sent by a client corresponding to any user in a live broadcast room, wherein the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given;

determining a corresponding special effect scheme list based on the virtual gift identification, wherein the special effect scheme list comprises a plurality of different special effect schemes and user attribute characteristics corresponding to each special effect scheme;

and pushing the special effect scheme list to a client corresponding to each user in the live broadcast room, so that the client corresponding to each user obtains a special effect scheme matched with the user attribute characteristics in the feature scheme list based on the respective user attribute characteristics, and displaying the virtual gift according to the special effect scheme.

Optionally, the process of constructing the special effect scheme list includes:

acquiring a user attribute feature set and a special effect scheme set;

matching the special effect scheme set with the user attribute feature set based on a preset gift special effect rule, and determining user attribute features corresponding to each special effect scheme in the special effect scheme set;

and determining a corresponding special effect scheme list according to a plurality of different special effect schemes and the user attribute characteristics corresponding to each special effect scheme.

Optionally, the step of determining a corresponding special effect scheme list based on the virtual gift identification includes:

and acquiring a pre-configured special effect scheme list corresponding to the gift type according to the gift type corresponding to the virtual gift identification.

and acquiring a pre-configured uniform special effect scheme list as a special effect scheme list corresponding to the virtual gift identifier.

Optionally, the client corresponding to any user in the live broadcast room includes an anchor client and a viewer client.

acquiring user attribute characteristics corresponding to each user in the live broadcast room;

matching the user attribute characteristics corresponding to each user with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list;

and determining a special effect scheme corresponding to each user, and pushing the special effect scheme corresponding to each user to a client corresponding to each user in the live broadcast room.

Optionally, the user attribute feature comprises user personal information;

the step of matching the user attribute characteristics corresponding to each user with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list includes:

and respectively matching the user personal information corresponding to each user with the user personal information corresponding to different special effect schemes in the special effect scheme list.

Optionally, the user attribute features include user personal information and role information in the live broadcast room;

and matching the user personal information corresponding to each user and the role information in the live broadcast room with the user personal information corresponding to different special effect schemes in the special effect scheme list and the role information in the live broadcast room respectively.

The invention also provides a virtual gift display method, which is applied to the client side and comprises the following steps:

sending a virtual gift giving request to a server based on virtual gift giving operation triggered by a user in a live broadcast room, wherein the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given;

receiving a special effect scheme list pushed by the server, wherein the special effect scheme list is determined according to the virtual gift identifier and comprises a plurality of different special effect schemes and user attribute characteristics corresponding to each special effect scheme;

acquiring user attribute characteristics of a user logged in at a local terminal;

and matching the user attribute features with the user attribute features corresponding to different special effect schemes in the special effect scheme list, determining the corresponding special effect schemes, and displaying the virtual gift according to the special effect schemes.

Optionally, the user attribute feature comprises user personal information;

the step of matching the user attribute features with user attribute features corresponding to different special effect schemes in the special effect scheme list includes:

and matching the user personal information with the user personal information corresponding to different special effect schemes in the special effect scheme list.

and matching the user personal information and the role information in the live broadcast room with the user personal information corresponding to different special effect schemes in the special effect scheme list and the role information in the live broadcast room.

sending the user attribute characteristics of the user logged in at the home terminal to the server, so that the server determines a corresponding special effect scheme list according to the virtual gift identification, and issues a special effect scheme corresponding to the user attribute characteristics in the special effect scheme list;

and receiving a special effect scheme issued by the server, and displaying the virtual gift according to the special effect scheme.

The present invention also provides a server, comprising:

the response module is used for receiving a virtual gift giving request sent by a client corresponding to any user in the live broadcast room, and the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given;

a special effect scheme determining module, configured to determine a corresponding special effect scheme list based on the virtual gift identifier, where the special effect scheme list includes multiple different special effect schemes and user attribute features corresponding to each special effect scheme;

a special effect scheme pushing module, configured to push the special effect scheme list to a client corresponding to each user in the live broadcast room, so that the client corresponding to each user obtains a special effect scheme matching the user attribute features in the feature scheme list based on the respective user attribute features, and displays the virtual gift according to the special effect scheme;

or acquiring user attribute characteristics corresponding to each user in the live broadcast room; matching the user attribute characteristics corresponding to each user with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list; and determining a special effect scheme corresponding to each user, and pushing the special effect scheme corresponding to each user to a client corresponding to each user in the live broadcast room.

The present invention also provides a storage medium having stored therein computer readable instructions which, when executed by one or more processors, cause the one or more processors to perform the steps of the virtual gift display method of any one of the preceding embodiments.

The invention also provides a computer device having computer readable instructions stored thereon which, when executed by one or more processors, cause the one or more processors to perform the steps of the virtual gift display method of any one of the preceding embodiments.

According to the technical scheme, the embodiment of the invention has the following advantages:

the invention provides a virtual gift display method, a server, a storage medium and a computer device, wherein the server firstly determines a special effect scheme list corresponding to a virtual gift identifier in a virtual gift giving request aiming at the virtual gift giving request sent by a client corresponding to any user in a live broadcast room, and then pushes the special effect scheme list to the client corresponding to each user in the live broadcast room, because the special effect scheme list comprises a plurality of different special effect schemes, each special effect scheme has corresponding user attribute characteristics, and the user attribute characteristics of each client user in the live broadcast room are different, different clients can match the user attribute characteristics of the users with the user attribute characteristics in the characteristic scheme list, and display the corresponding virtual gift according to the special effect scheme obtained after matching, so that the special effect display scheme of the live broadcast room has pertinence, in addition, as the gift special effects of different clients are determined according to the user attribute characteristics of the users, the expression effect of the virtual gift is more in line with the favorite habits of different users in the live broadcast room, so that the user experience can be improved, all the users in the live broadcast room can participate in the interaction process of the virtual gift, and the interactivity of the live broadcast room is enhanced.

In addition, after the server determines the special effect scheme list corresponding to the virtual gift, the server can also acquire the user attribute characteristics of each user in the live broadcast room, then the user attribute characteristics of each user are respectively matched with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list, and the matched special effect schemes are pushed to the client corresponding to each user in the live broadcast room, so that the client corresponding to each user can directly display the virtual gift according to the corresponding special effect scheme, and the operation flow of the client and the display time of the virtual gift are reduced.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without inventive exercise.

FIG. 1 is a schematic diagram of an application architecture according to an embodiment of the present invention;

fig. 2 is a schematic view of an application scenario of the virtual gift display method according to an embodiment of the present invention;

fig. 3 is a schematic view of another application scenario of the virtual gift display method according to the embodiment of the invention;

fig. 4 is a flowchart illustrating a virtual gift display method according to an embodiment of the present invention;

fig. 5 is a block diagram of a server according to an embodiment of the present invention;

fig. 6 is a schematic internal structural diagram of a computer device according to an embodiment of the present invention.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

Therefore, the present invention aims to solve the technical problem that the special effects of gifts seen by the clients corresponding to all users including the anchor in the live broadcast room in the prior art are the same, which results in the lack of interactivity and pertinence in the special effect display scheme of the virtual gift, and provides the following technical scheme:

before describing the specific implementation process of the present invention, first, an application environment of the present invention is described, specifically referring to fig. 1, where fig. 1 is a schematic diagram of an application architecture provided in an embodiment of the present invention; the application architecture in fig. 1 includes a server 110 and a client 120, and the server 110 may be of various types and may be divided into a background server (e.g., a hot chat background server), a plug-in center server, an underlying voice server, a gift server, an identity authentication server, and an attention server according to its functions; the client 120 may be an application installed on a terminal device, which may be various electronic devices having a display screen, including but not limited to a smart phone and a computer device, wherein the computer device may be at least one of a desktop computer, a portable computer, a laptop computer, a tablet computer, and the like; the application program can be an instant messaging application program, a live webcast application program, a living service application program, an online shopping application program and the like. The server 110 is connected to the terminal 120 through a network, which includes but is not limited to a wide area network, a metropolitan area network, or a local area network.

Further, the technical solution of the present invention may be implemented on the basis of the client 120, may also be implemented on the basis of the server 110, and may also be executed by the client 120 and the server 110 together. For example, when the technical solution of the present invention is executed by the client 120 and the server 110 together, the client 120 may be a live application client, and a user may perform corresponding operations in the live application client to create a live session or enter a live session; the client 120 creating the live broadcast room may be used as a main broadcast end, and the other clients 120 entering the live broadcast room may be used as audience ends.

For example, after a plurality of users enter a live broadcast room, the client 120 corresponding to any user in the live broadcast room may send a virtual gift giving request to the server 110, for example, a user at an audience end may click a virtual gift giving button in the live broadcast room to give a virtual gift to a main broadcast or a certain audience in the live broadcast room, and a user at the main broadcast end, such as a main broadcast, may also give a virtual gift to the audience in the live broadcast room or other main broadcasts connected to the main broadcast; the virtual gift refers to a gift transmitted through the internet with data as a carrier, and may include a word blessing phrase, digital flowers, game props, game coins, and the like. After receiving a virtual gift giving request sent by a client 120 corresponding to any user in a live broadcast room, the server 110 may determine a corresponding special effect scheme list according to the virtual gift giving request, and then the server 110 may issue the special effect scheme list to the client 120 corresponding to each user in the live broadcast room, or each client 120 requests the server for a special effect scheme in the special effect scheme list, and after the client 120 acquires a special effect scheme matched with itself, the virtual gift may be displayed according to the special effect scheme, so that the display special effect of the virtual gift viewed by each client 120 is related to its own user attribute characteristics, so that the display special effect of the virtual gift has pertinence and interactivity.

The following describes a specific implementation process of the present invention from the perspective of the interaction between the server 110 and the client 120:

in an embodiment, as shown in fig. 2 and 3, fig. 2 is a schematic view of an application scenario of a virtual gift display method according to an embodiment of the present invention; fig. 3 is a schematic view of another application scenario of the virtual gift display method according to the embodiment of the invention; the invention provides a virtual gift display method, which is applied to a server 110 and a client 120 and specifically comprises the following steps:

s110: the client 120 corresponding to any user in the live broadcast room transmits a virtual gift presentation request to the server 110.

In this step, when any user who creates or enters the live broadcast room live broadcasts or watches live broadcasts in the live broadcast room, because the graphical user interface of the live broadcast room provides a control for selecting a virtual gift, if a certain user in the live broadcast room wants to express a requirement for interaction with other users in the live broadcast room, a selection operation of the virtual gift can be triggered in the graphical user interface, the client 120 corresponding to the user sends a virtual gift giving request to the server 110 in response to the selection operation of the virtual gift triggered by the user, and the virtual gift giving request can include a virtual gift identifier corresponding to the virtual gift to be given.

It can be understood that various types of virtual gifts are displayed in the control for selecting a virtual gift, so that a user in a live broadcast selects a corresponding virtual gift in the control and triggers a selection operation of the virtual gift, the client 120 may send a virtual gift giving request to the server 110 according to the selection operation of the virtual gift triggered by the user, the virtual gift giving request carries a virtual gift identifier corresponding to the virtual gift to be given, and the server 110 may obtain other associated information through the virtual gift identifier.

The type of the virtual gift may include displaying animation special effects of the text component, such as animation special effects of special effect fonts and festival blessing words, displaying animation special effects of action special effects, such as face pinching, head touching, selling, and the like, displaying animation special effects of food special effects, such as chicken legs, bread, seafood, and the like, displaying animation special effects of article special effects, such as cruise ships, airplanes, submarines, and the like, and displaying animation special effects of game props and game coins. Those skilled in the art can design the type of the virtual gift according to the requirements of the actual service scenario, and details are not described herein.

The virtual gift identification refers to an ID corresponding to the virtual gift, and it can be understood that each virtual gift is given a unique ID when being created, and the server 110 can confirm the type of the virtual gift to be presented after acquiring the ID corresponding to the virtual gift.

Further, the control for selecting the virtual gift may further show an object to be given away of the virtual gift, so that a user in the live broadcast room selects a corresponding given-away object in the control and triggers a selection operation of the given-away object, and the client 120 may send a virtual gift-giving request including the given-away object to the server 110 according to the selection operation of the given-away object triggered by the user.

It can be understood that the donation object of the virtual gift may be a main broadcast or a live broadcast with a microphone in the current live broadcast room, or may be a certain audience in the current live broadcast room, or may be all people in the current live broadcast room, which is not described herein again.

For example, the server 110 may push a message for the anchor in the current live broadcast room, such as a birthday message of a certain viewer in the current live broadcast room, at this time, the anchor may trigger a selection operation of a virtual gift at its client 120, where the virtual gift may be a birthday blessing sent to the viewer, or a birthday fruit basket sent, so as to enhance the interaction effect in the live broadcast room and enhance the user experience.

S120: the server 110 receives the virtual gift-giving request and determines a corresponding special effect scheme list according to the virtual gift identification.

In this step, as shown in fig. 2, after the server 110 receives a virtual gift-giving request sent by the client 120 corresponding to any user in the live broadcast room, the corresponding special effect scheme list may be determined according to the virtual gift identifier in the virtual gift-giving request.

The special effect scheme list in the embodiment of the invention can be a unified special effect scheme list corresponding to all virtual gifts displayed in the live broadcast room, and can also be a special effect scheme list corresponding to different virtual gifts displayed in the live broadcast room. Specifically, when a client corresponding to any user in the live broadcast room, such as a viewer, sends a virtual gift-giving request to the server 110, where the virtual gift-giving request is to give 999 roses to the anchor broadcast in the live broadcast room, at this time, the server 110 may call a corresponding special effect scheme list according to the category of the virtual gift, such as a keyword "rose", or call a uniform special effect scheme list corresponding to the virtual gift.

The special effect scheme list may include a collection of a plurality of different special effect schemes and a user attribute characteristic corresponding to each special effect scheme.

It is understood that the special effect scheme herein refers to a scheme formulated for displaying animation special effects corresponding to different virtual gifts, and different special effect schemes may be of different types or different types of corresponding virtual gifts. The user attribute feature herein refers to the pre-collected user feature data of each user in the live platform, such as the gender, age, geographical location of the user, member level in the live platform, favorite group attribute, age, etc.

It should be noted that, in the present application, the user attribute feature corresponding to each special effect scheme refers to a feature interval of different user attribute features corresponding to each special effect scheme, such as an age group, a geographic location area, a member rating interval in a live broadcast platform, a service life interval, and the like of a user, and does not refer to a specific feature value of a certain user attribute feature.

Further, the server 110 has a user attribute feature maintenance module for the user attribute feature, and the user attribute feature maintenance module is configured to maintain and persist user feature data that needs to be maintained, such as adding, modifying, or deleting the user feature data.

S130: the server 110 pushes the special effect scheme list to the client 120 corresponding to each user in the live broadcast room, and the client 120 corresponding to each user obtains the matched special effect scheme in the feature scheme list based on the respective user attribute characteristics, and displays the virtual gift according to the special effect scheme.

In this step, as shown in fig. 2, after determining the special effect scheme list corresponding to the virtual gift to be presented in step S120, the server 110 may push the special effect scheme list to the client 120 corresponding to each user in the live broadcast room, so that the client 120 corresponding to each user obtains a special effect scheme matching the special effect scheme in the special effect scheme list according to the respective user attribute characteristics, and further displays the virtual gift according to the special effect scheme.

It should be noted that the client 120 corresponding to each user in the live broadcast room may obtain the user attribute characteristics of the user logged in by the home terminal, where the user attribute characteristics may include the gender, age, geographic location of the user, the member level in the live broadcast platform, the attribute of the favorite group, the service life, and the like.

When the client 120 corresponding to a certain user in the live broadcast room acquires the user attribute characteristics, such as the age of the user, of the user logged in at the respective home terminal, the age of the user may be matched with the user age groups corresponding to different types of special effect schemes in the special effect scheme list pushed by the server 120, if the matching is successful, the client 120 acquires the special effect scheme corresponding to the user age groups, and the client 120 displays the gift special effect corresponding to the virtual gift in the live broadcast interface according to the special effect scheme.

Further, the special effect scheme in the present application may also be to shield a gift special effect for the user, and if the age of the user in the user attribute feature corresponding to the client 120 corresponding to a certain user in the current live broadcast room is lower than 15 years, the special effect scheme matched with the user may be to shield a gift special effect for the user, and at this time, the gift special effect corresponding to the virtual gift may not be displayed in the live broadcast interface of the client 120 corresponding to the user.

S140: or, the server 110 obtains the user attribute characteristics of each user in the live broadcast room, matches the user attribute characteristics of each user with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list, and pushes the matched special effect schemes to the client 120 corresponding to each user in the live broadcast room, so that the client 120 corresponding to each user displays the virtual gift according to the corresponding special effect schemes.

In this step, as shown in fig. 3, after receiving a virtual gift giving request sent by a client 120 corresponding to any user in the live broadcast room and determining a corresponding special effect scheme list according to the virtual gift giving request, the server 110 may further continue to receive user attribute features sent by the clients 120 corresponding to the users in the live broadcast room, match the user attribute features with user attribute features corresponding to different types of special effect schemes in the characteristic scheme list, and finally push corresponding special effect schemes for the different clients 120 according to a matching result, and after receiving respective corresponding special effect schemes by the clients 120 corresponding to the users in the live broadcast room, may display a gift special effect corresponding to the virtual gift according to the special effect schemes.

For example, when the client 120 corresponding to a certain user in the live broadcast room sends a virtual gift giving request to the server, the virtual gift may send a holiday blessing message, such as "happy end noon festival" or "peaceful end noon kang" to all users in the live broadcast room, after the server 110 receives the virtual gift giving request and determines the corresponding special effect scheme list, the client 120 corresponding to each user in the live broadcast room may send the user attribute feature of the login user of the local terminal to the server 120, and the server 120 may select the geographic position in the user attribute feature sent by the client 120 corresponding to each user and match the corresponding special effect scheme for each client 120 according to the geographic position. If the geographical position of a certain user in the live broadcast room is displayed as a success, the gift special effect of the virtual gift is displayed for the user, and the user can communicate 'peace at noon' in a way that the panda holds the banner, so that the user watching the gift special effect can participate in the live broadcast room, and the interactive effect of the live broadcast room is enhanced.

Further, when acquiring the geographic location of the user logged in at the local end, the client 120 may be the geographic location selected when the user registers, may also be the geographic location of a region where the user frequently moves, and may also be the real-time geographic location of the user.

In addition, after receiving the user attribute features sent by the client 120 corresponding to each user in the live broadcast room, the server 110 may store the received user attribute features, so as to provide data support for the user attribute feature maintenance module when maintaining the user feature data.

In the above embodiment, for a virtual gift giving request sent by a client 120 corresponding to any user in a live broadcast room, the server 110 first determines a special effect scheme list corresponding to a virtual gift identifier in the virtual gift giving request, and then pushes the special effect scheme list to the client 120 corresponding to each user in the live broadcast room, because the special effect scheme list includes multiple different special effect schemes, and each special effect scheme has a corresponding user attribute feature, and the user attribute features of each client 120 user in the live broadcast room are also different, the client 120 corresponding to different users can match the user attribute features of their users with the user attribute features in the characteristic scheme list, and display the corresponding virtual gift according to the special effect scheme obtained after matching, so that the virtual gift display scheme in the live broadcast room has pertinence, in addition, because the gift special effects of different clients 120 are determined according to the user attribute characteristics of the users, the expression effect of the virtual gift is more in line with the favorite habits of different users in the live broadcast room, so that not only can the user experience be improved, but also all the users in the live broadcast room can participate in the interaction process of the virtual gift, and the interactivity of the live broadcast room is enhanced.

In addition, in the present application, after determining the special effect scheme list corresponding to the virtual gift, the server 110 may further obtain user attribute features of each user in the live broadcast, then match the user attribute features of each user with user attribute features corresponding to different special effect schemes in the special effect scheme list, and push the matched special effect scheme to the client 120 corresponding to each user in the live broadcast, so that the client 120 corresponding to each user may directly display the virtual gift according to the corresponding special effect scheme, thereby reducing an operation flow of the client 120 and a virtual gift display time.

The above-mentioned embodiments describe the virtual gift display method of the present application by way of the server 110 interacting with the client 120, and the virtual gift display method of the present application will be explained from the perspective of the server 110.

In an embodiment, as shown in fig. 4, fig. 4 is a flowchart illustrating a virtual gift display method according to an embodiment of the present invention; the invention provides a virtual gift display method, which is applied to a server 110 and comprises the following steps:

s210: a virtual gift giving request sent by a client 120 corresponding to any user in the live broadcast room is received.

S220: based on the virtual gift identification, a corresponding special effect scheme list is determined.

S230: the special effect scheme list is pushed to the client 120 corresponding to each user in the live broadcast room, so that each client 120 obtains a special effect scheme matched with the user attribute characteristics in the feature scheme list based on the respective user attribute characteristics, and displays the virtual gift according to the special effect scheme.

In this embodiment, after the server 110 receives a virtual gift giving request sent by the client 120 corresponding to any user in the live broadcast, the server 110 may determine a special effect scheme list corresponding to the virtual gift giving request according to a virtual gift identifier in the virtual gift giving request, and then, the server 110 may push the special effect scheme list to the client 120 corresponding to each user in the live broadcast, so that the client 120 corresponding to each user obtains a special effect scheme matched with the special effect scheme list according to respective user attribute characteristics, and further displays a gift special effect corresponding to the virtual gift according to the special effect scheme.

The process server 110 does not need to match the corresponding special effect schemes for the clients 120 corresponding to the users in the live broadcast room, but directly issues the special effect scheme list to the clients 120 corresponding to the users in the live broadcast room, so that the processing time of the server 110 is saved, and the pushing efficiency of the special effect scheme list is improved.

The above embodiments illustrate the virtual gift display method of the present application, and a process of constructing a special effect scheme list in the present application will be described below.

In one embodiment, the process of constructing the special effect scheme list may include:

s201: and acquiring a user attribute feature set and a special effect scheme set.

In the embodiment of the present invention, the user attribute feature set obtained by the server 110 may include user genders, ages, geographical locations of all users in the live broadcast platform, membership grades in the live broadcast platform, and the like; the set of special effects schemes acquired by the server 120 may include a set of different kinds of special effects schemes set for all virtual gifts and may also include a set of different kinds of special effects schemes set for different kinds of virtual gifts.

S202: and matching the special effect scheme set with the user attribute feature set based on a preset gift special effect rule, and determining the user attribute feature corresponding to each special effect scheme in the special effect scheme set.

In the embodiment of the invention, different special effect schemes in the special effect scheme set correspond to different user attribute characteristics, so that the special effect scheme set can be matched with the user attribute characteristic set according to a preset gift special effect rule, and then the user attribute characteristic corresponding to each special effect scheme in the special effect scheme set is determined.

Further, the server 110 may formulate and maintain a preset gift special effect rule through a gift special effect rule maintenance module, and the gift special effect rule maintenance module may add, modify, delete, etc. the preset gift special effect rule. In addition, all the special effect schemes in the special effect scheme set can be configured with uniform gift special effect rules, and gift special effect rules can also be respectively configured aiming at different special effect schemes in the special effect scheme set.

For example, if the user age is <15 years old, the special effect scheme 0 is output according to the preset gift special effect rule, and if the user age is 30> age > 15, the special effect scheme 1 is output, and so on. Or the special effect displaying scheme 1 of the user in continental China, the special effect displaying scheme 2 of the user in Tantao and Macao, the special effect displaying scheme 3 of the user in overseas areas, and the like. The

special effect schemes

0, 1, 2 and 3 respectively represent different special effect schemes.

S203: and determining a corresponding special effect scheme list according to a plurality of different special effect schemes and the user attribute characteristics corresponding to each special effect scheme.

In the embodiment of the present invention, after the special effect scheme set is matched with the user attribute feature set according to the preset gift special effect rule, the user attribute feature corresponding to each special effect scheme may be determined, and after each special effect scheme and the user attribute feature set corresponding thereto are collected, a corresponding special effect scheme list may be formed, and different gift special effects may be displayed for the client 120 corresponding to each user in the live broadcast room through the special effect scheme list.

The above embodiment describes a process of constructing a special effect scheme list in the present application, and a process of determining a special effect scheme list in the present application will be described below.

In one embodiment, the step of determining the corresponding special effects scheme list based on the virtual gift identification in step S220 may include: and acquiring a pre-configured special effect scheme list corresponding to the gift type according to the gift type corresponding to the virtual gift identification.

In this embodiment, when determining the special effect scheme list corresponding to the virtual gift, the server 110 may call the corresponding special effect scheme list according to the gift category corresponding to the virtual gift identifier.

For example, when a user B gives a virtual gift X (which is an episodic smart gift) to the anchor a, what is seen in the live interface of the anchor a is that: user B clattering with your wall! What is seen at user B's live interface is: i have I do a break in your wall A! What is seen at user C's live interface is: user B is clattering with a single anchor A!

In order to better distinguish the types of users in the live broadcast room, for example, distinguish different types of users according to ages so as to provide more suitable live broadcast contents with higher security for users of different ages, the special effect scheme in the application can show a plurality of different special effect showing modes according to the division of age groups (0-18 years old, 18-40 years old, more than 40 years old). For example, for a user in the age range of 0 to 18 years old, since the user in the age range is younger, has insufficient mental intelligence and is easily misled by live broadcast content, the special effect scheme corresponding to the user in the age range may be 0, which indicates that the special effect of the gift is not played in the live broadcast room of the user of the age range, so as to better protect minors; the around users of 18 years old and older are not easily misled by live broadcast content due to their relatively large ages, so users at that age can perform special effect display according to the special effect scheme of the around people, for example, the anchor a end can perform special effect display according to the special effect scheme of the whitelisted person, and the user B's interface can perform special effect display according to the special effect scheme of the whitelisted person.

In one embodiment, the step of determining the corresponding special effects scheme list based on the virtual gift identification in step S220 may include: and acquiring a pre-configured uniform special effect scheme list as a special effect scheme list corresponding to the virtual gift identifier.

In this embodiment, when determining the special effect scheme list corresponding to the virtual gift, the server 110 may obtain a pre-configured unified special effect scheme list as the special effect scheme list corresponding to the virtual gift to be presented.

For example, when a user needs to give a virtual gift to other users in a live broadcast room, the server 110 may retrieve a unified special effect scheme list, where the unified special effect scheme list may include multiple special effect schemes, such as displaying virtual gifts of different colors according to different member grades of the user, or displaying virtual gifts adapted to different age intervals according to different age intervals of the user, or displaying virtual gifts of different special effects according to different genders of the user.

In the above embodiment, a determination process of the special effect scheme list in the present application is described, and a client in the present application will be described below.

In one embodiment, the client corresponding to any user in the live broadcast room may comprise a main broadcast end and a viewer end.

In this embodiment, after a plurality of users enter the live broadcast room, the client 120 corresponding to any user in the live broadcast room may send a virtual gift giving request to the server 110, for example, a user at the audience may click a virtual gift giving button in the live broadcast room to give a virtual gift to an anchor broadcast or a certain audience in the live broadcast room, and a user at the anchor broadcast end, such as the anchor broadcast, may also give a virtual gift to the audience in the live broadcast room or other anchor broadcasts connected to the anchor broadcast, so as to enhance the interaction effect in the live broadcast room.

The above embodiments illustrate the virtual gift display method of the present application from the perspective of the server 110, and the following continues to further illustrate the virtual gift display method of the present application from the perspective of the server 110.

In one embodiment, the present invention further provides a virtual gift display method applied to a server, the method including:

s310: receiving a virtual gift giving request sent by a client corresponding to any user in a live broadcast room, wherein the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given.

S320: and determining a corresponding special effect scheme list based on the virtual gift identification, wherein the special effect scheme list comprises a plurality of different special effect schemes and user attribute characteristics corresponding to each special effect scheme.

S330: and acquiring user attribute characteristics corresponding to each user in the live broadcast room.

S340: and matching the user attribute characteristics corresponding to each user with the user attribute characteristics corresponding to different special effect schemes in the special effect scheme list.

S350: and determining a special effect scheme corresponding to each user, and pushing the special effect scheme corresponding to each user to a client corresponding to each user in the live broadcast room.

In the embodiment of the present invention, after receiving a virtual gift giving request sent by a client 120 corresponding to any user in a live broadcast room, and determining a corresponding special effect scheme list according to the virtual gift giving request, a server 110 may further continue to receive user attribute features sent by the clients 120 corresponding to each user in the live broadcast room, and then match the user attribute features with user attribute features corresponding to different special effect schemes in a characteristic scheme list, and finally push corresponding special effect schemes for different clients 120 according to matching results, and after receiving the respective corresponding special effect schemes by the clients 120 corresponding to each user in the live broadcast room, may display a gift special effect corresponding to the virtual gift according to the special effect schemes.

Further, the user attribute characteristics corresponding to each user in the live broadcast room of the present application may be obtained based on the corresponding client 120, and the user attribute characteristics may include a gender, an age, a geographic location of the user, a member level in a live broadcast platform, a favorite group attribute, a service life, and the like.

In one embodiment, the user attribute features may include user personal information; in step S340, the step of matching the user attribute feature corresponding to each user with the user attribute features corresponding to different special effect schemes in the special effect scheme list may include:

In this embodiment, when the server 110 matches the user attribute feature corresponding to each user with the user attribute features corresponding to different special effect schemes in the special effect scheme list, the personal information of the user corresponding to each user may be matched with the personal information of the user corresponding to different special effect schemes in the special effect scheme list, so as to obtain the special effect scheme corresponding to each user.

The personal information of the user corresponding to each user includes, but is not limited to, a nickname, an age, a geographic location, a registration time, and the like of the user. When the user attribute features corresponding to different special effect schemes are the user personal information, the user personal information in the user attribute features uploaded by the client corresponding to each user can be matched with the user personal information corresponding to different special effect schemes, so that the special effect scheme corresponding to each user is determined, and after the client 120 obtains the special effect scheme, the gift special effect of the virtual gift can be displayed according to the special effect scheme.

In one embodiment, the user attribute features may include user personal information and role information in the live broadcast room; in step S340, the step of matching the user attribute feature corresponding to each user with the user attribute features corresponding to different special effect schemes in the special effect scheme list may include:

In this embodiment, when the server 110 matches the user attribute features corresponding to each user with the user attribute features corresponding to different special effect schemes in the special effect scheme list, the server may match the user personal information corresponding to each user and the role information in the live broadcast room with the user personal information corresponding to different special effect schemes in the special effect scheme list and the role information in the live broadcast room, respectively, so as to obtain the special effect scheme corresponding to each user.

The personal information of the user corresponding to each user includes, but is not limited to, a nickname, an age, a geographic location, registration time, and the like of the user, and the role information of each user in the live broadcast room includes a viewer, an anchor, a live broadcast, and the like.

When the user attribute characteristics corresponding to different special effect schemes are user personal information and role information in a live broadcast room, the user personal information in the user attribute characteristics and the role information in the live broadcast room uploaded by the client corresponding to each user can be matched with the user personal information corresponding to different special effect schemes and the role information in the live broadcast room, so that the special effect scheme corresponding to each user is determined, and after the client 120 acquires the special effect scheme, the gift special effect of the virtual gift can be displayed according to the special effect scheme.

For example, the anchor terminal may upload user personal information of the anchor and role information of the anchor to the server 110, and when the server 110 matches the user attribute information corresponding to different special effect schemes, if the user attribute information of a certain special effect scheme includes both the user personal information of the anchor and the role information of the anchor, the special effect scheme may be issued to the anchor terminal, so that the anchor terminal displays a gift special effect corresponding to the special effect scheme.

The above embodiment illustrates the virtual gift display method of the present application from the perspective of the server 110, and the following description will continue from the perspective of the client 120.

In one embodiment, the present invention further provides a virtual gift display method applied to a client, where the method includes:

s410: sending a virtual gift giving request to a server based on virtual gift giving operation triggered by a user in a live broadcast room, wherein the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given.

S420: receiving a special effect scheme list pushed by the server, wherein the special effect scheme list is determined according to the virtual gift identifier, and the special effect scheme list comprises a plurality of different special effect schemes and user attribute characteristics corresponding to each special effect scheme.

S430: and acquiring the user attribute characteristics of the user logged in at the local terminal.

S440: and matching the user attribute features with the user attribute features corresponding to different special effect schemes in the special effect scheme list, determining the corresponding special effect schemes, and displaying the virtual gift according to the special effect schemes.

In the embodiment of the present invention, after a client 120 corresponding to any user in a live broadcast room performs a virtual gift giving operation triggered by the user in the live broadcast room, a virtual gift giving request may be sent to a server 110, the server 110 determines, for the virtual gift giving request sent by the client 120 corresponding to any user in the live broadcast room, a special effect scheme list corresponding to a virtual gift identifier in the virtual gift giving request, and then pushes the special effect scheme list to the clients 120 corresponding to the users in the live broadcast room, and after each client 120 receives the special effect scheme list, a user attribute feature of a user logged in at the local end may be obtained, where the user logged in at the local end refers to a user logged in at the client, and after obtaining the user attribute feature of the user logged in at the client, the user attribute feature may be matched with a user attribute feature corresponding to a different special effect scheme in the characteristic scheme list, thereby determining a corresponding special effect scheme and displaying the gift special effect corresponding to the virtual gift according to the special effect scheme.

In the above embodiment, since the special effect scheme list includes a plurality of different special effect schemes, each special effect scheme has corresponding user attribute characteristics, and the user attribute characteristics of each user of the client 120 in the live broadcast room are different, different clients 120 can match the user attribute characteristics of the user with the user attribute characteristics in the characteristic scheme list, and display corresponding virtual gifts according to the special effect schemes obtained after matching, so that the virtual gift special effect display scheme in the live broadcast room has pertinence, and since the gift special effects of different clients 120 are determined according to the user attribute characteristics of the users, the expression effect of the virtual gift more conforms to the favorite habits of different users in the live broadcast room, thereby not only improving the user experience, but also enabling all users in the live broadcast room to participate in the interaction process of the virtual gift, thereby enhancing the interactivity of the live room.

In one embodiment, the user attribute features may include user personal information; the step of matching the user attribute feature with the user attribute feature corresponding to a different special effect scheme in the special effect scheme list in step S440 may include:

In this embodiment, after the client 120 obtains the special effect scheme list sent by the server 110, the user personal information of the user logged in at the local end may be obtained, so as to match the user personal information with the user personal information corresponding to different special effect schemes in the special effect scheme list, thereby obtaining a corresponding special effect scheme.

The user personal information of the user logged in at the home terminal includes, but is not limited to, a nickname, an age, a geographic location, a registration time, and the like of the user.

In one embodiment, the user attribute features may include user personal information and role information in the live broadcast room; the step of matching the user attribute feature with the user attribute feature corresponding to a different special effect scheme in the special effect scheme list in step S440 may include:

In this embodiment, after the client 120 obtains the special effect scheme list sent by the server 110, the user personal information of the user logged in at the local end and the role information in the live broadcast room may be obtained, so as to match the user personal information corresponding to different special effect schemes in the special effect scheme list and the role information in the live broadcast room, thereby obtaining a corresponding special effect scheme.

The personal information of the user logged in at the local terminal includes, but is not limited to, a nickname, an age, a geographic location, registration time, and the like of the user, and the role information of the user logged in at the local terminal in the live broadcast room includes audience, a main broadcast with a live line, and the like.

s510: sending a virtual gift giving request to a server based on virtual gift giving operation triggered by a user in a live broadcast room, wherein the virtual gift giving request comprises a virtual gift identifier corresponding to a virtual gift to be given.

s511: and receiving a special effect scheme issued by the server, and displaying the virtual gift according to the special effect scheme.

In the embodiment of the present invention, after the client 120 corresponding to any user in the live broadcast room sends a virtual gift giving request to the server 120 based on a virtual gift giving operation triggered by the user in the live broadcast room, the server 110 determines a corresponding special effect scheme list according to the virtual gift giving request, continues to receive user attribute characteristics of a user logged in at the home terminal sent by the client 120 corresponding to each user in the live broadcast room, matches the user attribute characteristics with user attribute characteristics corresponding to different special effect schemes in the characteristic scheme list, and finally pushes corresponding special effect schemes for different clients 120 according to a matching result, and after the client 120 corresponding to each user in the live broadcast room receives the corresponding special effect schemes, can display a gift special effect corresponding to the virtual gift according to the special effect schemes.

The following describes a server provided in an embodiment of the present application, and the server described below and the virtual gift display method described above may be referred to correspondingly.

In an embodiment, as shown in fig. 5, fig. 5 is a block diagram of a server according to an embodiment of the present invention; the invention also provides a server, which comprises a response module 210, an effect scheme determining module 220, and an effect scheme pushing module 230, and specifically comprises the following components:

the response module 210 is configured to receive a virtual gift giving request sent by a client corresponding to any user in the live broadcast room, where the virtual gift giving request includes a virtual gift identifier corresponding to a virtual gift to be given.

A special effect scheme determining module 220, configured to determine, based on the virtual gift identifier, a corresponding special effect scheme list, where the special effect scheme list includes multiple different special effect schemes and a user attribute feature corresponding to each special effect scheme.

A special effect scheme pushing module 230, configured to push the special effect scheme list to a client corresponding to each user in the live broadcast room, so that the client corresponding to each user obtains a special effect scheme matching the user attribute features in the feature scheme list based on the respective user attribute features, and displays the virtual gift according to the special effect scheme.

In the above embodiment, for a virtual gift giving request sent by a client 120 corresponding to any user in a live broadcast room, the server 110 first determines a special effect scheme list corresponding to a virtual gift identifier in the virtual gift giving request, and then pushes the special effect scheme list to the client 120 corresponding to each user in the live broadcast room, because the special effect scheme list includes multiple different special effect schemes, and each special effect scheme has a corresponding user attribute characteristic, and the user attribute characteristics of each client 120 user in the live broadcast room are also different, different clients 120 can match the user attribute characteristics of their users with the user attribute characteristics in the characteristic scheme list, and display the corresponding virtual gift according to the special effect scheme obtained after matching, so that the virtual gift special effect display scheme in the live broadcast room has pertinence, in addition, because the gift special effects of different clients 120 are determined according to the user attribute characteristics of the users, the expression effect of the virtual gift is more in line with the favorite habits of different users in the live broadcast room, so that not only can the user experience be improved, but also all the users in the live broadcast room can participate in the interaction process of the virtual gift, and the interactivity of the live broadcast room is enhanced.

In addition, in the present application, after determining the special effect scheme list corresponding to the virtual gift, the server 110 may further obtain user attribute features of each user in the live broadcast, then match the user attribute features of each user with user attribute features corresponding to different special effect schemes in the special effect scheme list, and push the corresponding special effect schemes to the clients 120 corresponding to each user in the live broadcast according to the matching result, so that the clients 120 corresponding to each user may directly display the virtual gift according to the corresponding special effect schemes, thereby reducing the operation flow of the clients 120 and the virtual gift display time.

In one embodiment, the present invention also provides a storage medium having computer-readable instructions stored therein, which when executed by one or more processors, cause the one or more processors to perform the steps of the virtual gift display method described in any one of the above embodiments.

In one embodiment, the present invention also provides a computer device having computer readable instructions stored therein, which when executed by one or more processors, cause the one or more processors to perform the steps of the virtual gift display method described in any one of the above embodiments.

Fig. 6 is a schematic diagram illustrating an internal structure of a computer device according to an embodiment of the present invention, and fig. 6 is a schematic diagram, where the computer device 300 may be provided as a server. Referring to fig. 6, computer device 300 includes a processing component 302 that further includes one or more processors, and memory resources, represented by memory 301, for storing instructions, such as application programs, that are executable by processing component 302. The application programs stored in memory 301 may include one or more modules that each correspond to a set of instructions. Further, the processing component 302 is configured to execute instructions to perform the virtual gift display method of any of the embodiments described above.

The computer device 300 may also include a power component 303 configured to perform power management of the computer device 300, a wired or wireless network interface 304 configured to connect the computer device 300 to a network, and an input output (I/O) interface 305. The computer device 300 may operate based on an operating system stored in memory 301, such as Windows Server, Mac OS XTM, Unix, Linux, Free BSDTM, or the like.

Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.

Finally, it should also be noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.

The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, the embodiments may be combined as needed, and the same and similar parts may be referred to each other.

The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A virtual gift display method is applied to a server and a client, and is characterized by comprising the following steps:

2. A virtual gift display method applied to a server is characterized by comprising the following steps:

3. The virtual gift display method of claim 2, wherein the process of constructing the special effects scheme list comprises:

acquiring a user attribute feature set and a special effect scheme set;

4. The virtual gift display method of claim 2 wherein said step of determining a corresponding special effects scheme list based on said virtual gift identification comprises:

5. The virtual gift display method of claim 2 wherein said step of determining a corresponding special effects scheme list based on said virtual gift identification comprises:

6. The virtual gift display method of claim 2 wherein the client corresponding to any user in the live broadcast room comprises a main broadcast end and a viewer end.

7. A virtual gift display method applied to a server is characterized by comprising the following steps:

8. The virtual gift display method of claim 7 wherein said user attribute characteristics include user personal information;

9. The virtual gift display method of claim 7 wherein said user attribute characteristics include user personal information and role information in said live broadcast;

10. A virtual gift display method is applied to a client side, and is characterized by comprising the following steps:

11. A virtual gift display method of claim 10, wherein said user attribute characteristics include user personal information;

12. The virtual gift display method of claim 10 wherein said user attribute characteristics include user personal information and role information in said live broadcast;

13. A virtual gift display method is applied to a client side, and is characterized by comprising the following steps:

14. A server, comprising:

15. A storage medium, characterized by: the storage medium having stored therein computer-readable instructions that, when executed by one or more processors, cause the one or more processors to perform the steps of the virtual gift display method of any one of claims 2-6, claims 7-9, claims 10-12, and claim 13.

16. A computer device, characterized by: the computer device has stored therein computer readable instructions which, when executed by one or more processors, cause the one or more processors to perform the steps of the virtual gift display method of any one of claims 2-6, claims 7-9, claims 10-12, and claim 13.