CN113709681A

CN113709681A - Method and device for displaying and pushing short message content

Info

Publication number: CN113709681A
Application number: CN202010432205.2A
Authority: CN
Inventors: 李妹芳; 范亚杰; 洪梦初; 刘学; 林居颖
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2020-05-20
Filing date: 2020-05-20
Publication date: 2021-11-26
Anticipated expiration: 2040-05-20
Also published as: CN113709681B

Abstract

The present specification provides a method and a device for displaying and pushing short message content, wherein the method may include: responding to a short message received by a terminal, and extracting basic information contained in the short message; acquiring extension information corresponding to the short message from a server; and displaying the short message content corresponding to the short message, wherein the short message content comprises the basic information and the extended information.

Description

Method and device for displaying and pushing short message content

Technical Field

The present disclosure relates to the field of network communication technologies, and in particular, to a method and an apparatus for displaying and pushing short message content.

Background

In the related art, the short message sent by the short message sender is usually text-form text information, and the terminal receives the short message and displays the short message in a pure text form. However, under the condition that the key information carried in the short message is more, the short message displayed in the plain text is generally single in form and the key information is not prominent, so that the receiver user is generally difficult to quickly and effectively distinguish the key information, the display effect of the short message is affected, and the conversion rate of the short message is lower.

Disclosure of Invention

In view of this, the present specification provides a method and an apparatus for displaying and pushing short message content.

In order to achieve the above purpose, the present specification provides the following technical solutions:

according to a first aspect of the present specification, a method for displaying short message content is provided, where the method includes:

responding to a short message received by a terminal, and extracting basic information contained in the short message;

acquiring extension information corresponding to the short message from a server;

and displaying the short message content corresponding to the short message, wherein the short message content comprises the basic information and the extended information.

According to a second aspect of the present specification, a method for pushing short message content is provided, where the method includes:

receiving short message content uploaded by a short message sender, wherein the short message content comprises basic information and extension information;

sending the basic information to an operator network so that the operator network can be pushed to a terminal through a short message pushing service;

and sending the extended information to the terminal so that the terminal displays the short message content.

According to a third aspect of the present specification, a software development kit for pushing short message content is provided, the software development kit being configured to:

According to a fourth aspect of the present specification, an apparatus for displaying short message content is provided, the apparatus comprising:

the basic extraction unit is used for responding to the short message received by the terminal and extracting basic information contained in the short message;

the extension acquisition unit is used for acquiring extension information corresponding to the short message from a server;

and the short message display unit is used for displaying the short message content corresponding to the short message, wherein the short message content comprises the basic information and the extension information.

According to a fifth aspect of the present specification, an apparatus for pushing short message content is provided, the apparatus comprising:

the content receiving unit is used for receiving the short message content uploaded by a short message sender, wherein the short message content comprises basic information and extended information;

the basic sending unit is used for sending the basic information to an operator network so as to enable the operator network to push the basic information to a terminal through a short message pushing service;

and the extension sending unit is used for sending the extension information to the terminal so that the terminal can display the short message content.

According to a sixth aspect of the present specification, there is provided an electronic apparatus comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to implement the steps of the method according to any one of the aspects of the first aspect to the second aspect.

According to a seventh aspect of the present specification, there is provided a computer readable storage medium having stored thereon computer instructions which, when executed by a processor, implement the steps of the method according to any one of the aspects of the first to second aspects.

Drawings

In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the related art, the drawings used in the description of the embodiments or the related art will be briefly described below, and it is obvious for those skilled in the art to obtain other drawings without any creative effort.

Fig. 1 is a schematic diagram illustrating the display effect of the content of the short message in the related art.

Fig. 2 is a flowchart illustrating a method for pushing short message content according to an exemplary embodiment of the present disclosure.

Fig. 3 is a flowchart illustrating a method for displaying short message content according to an exemplary embodiment of the present disclosure.

Fig. 4 is an interaction flowchart of a method for displaying and pushing short message content according to an exemplary embodiment of the present disclosure.

Fig. 5 is a schematic diagram of a short message publishing template corresponding to short message content in a text form according to an exemplary embodiment of the present specification.

Fig. 6 is a schematic diagram of a short message content uploading interface in a picture format according to an exemplary embodiment of the present specification.

Fig. 7 is a control morphology and background selection interface diagram according to an exemplary embodiment of the present disclosure.

Fig. 8 is a flow chart illustrating a configuration of a text message content format in text and picture format according to an exemplary embodiment of the present disclosure.

Fig. 9 is a schematic diagram of a presentation interface of a sender name according to an exemplary embodiment of the present disclosure.

Fig. 10 is a schematic diagram of a display interface of short message content according to an exemplary embodiment of the present specification.

Fig. 11 is an interaction flowchart of another method for presenting and pushing short message content according to an exemplary embodiment of the present disclosure.

Fig. 12 is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure.

Fig. 13 is a block diagram illustrating an apparatus for displaying short message content according to an exemplary embodiment of the present disclosure.

Fig. 14 is a block diagram illustrating an apparatus for pushing short message content according to an exemplary embodiment of the present disclosure.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present specification. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the specification, as detailed in the appended claims.

The terminology used in the description herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the description. As used in this specification and the appended claims, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It should be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, the first communication application may also be referred to as the second communication application, and similarly, the second communication application may also be referred to as the first communication application, and the like, without departing from the scope of the present description. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

With the rapid development of business application, the common information transmission mode of short messages is more and more applied to business fields, such as related information of network e-commerce, investment and financing, logistics, education, water, electricity, gas and the like, and users are often notified in the form of short messages. In the related art, the short message sent by the short message sender is usually text-form text information, and the terminal used by the user receives the short message and then correspondingly displays the short message in a pure text form. Under the condition that the key information carried in the short message is more, the short message displayed by the pure text generally makes it difficult for a receiver to effectively distinguish the key information, thereby affecting the display effect of the short message.

As shown in fig. 1, in the related art, a terminal receives a short message 11 and displays the short message in a plain text form, where the content of the short message includes various information such as time, traffic, package, and website, but because the short message is displayed in the plain text form, each piece of key information in the short message is not highlighted, and a user needs to read all the text carefully to know the key information therein, so that the single display effect actually reduces the information transmission efficiency of the short message.

Therefore, the present specification proposes a method for displaying and pushing short message content to solve the above technical problems. The method transmits the short message content uploaded by the short message sender to the terminal through the cooperation between the terminal and the server, and the short message content is displayed by the terminal. Fig. 2 is a flowchart illustrating a method for pushing short message content according to an exemplary embodiment of the present disclosure. As shown in fig. 2, the method applied to the server may include the following steps:

step 202, receiving short message content uploaded by a short message sender, wherein the short message content comprises basic information and extension information.

The electronic device and the terminal corresponding to the short message sender referred to in the specification may be a mobile phone, a computer, a smart television, an internet of things terminal, an IoT device equipped with a display screen, a wearable device, and the like. The server where the server is located in the present specification may be a physical server including an independent host, a virtual server or a cloud server carried by a host cluster, or the like. The server referred to in this specification may be a server used by an operator to provide a short message service function, and at this time, the extension information included in the content of the short message is a short message or a multimedia message; the server may also be a server different from an operator for providing a short message service function, such as a service platform deployed in a cloud, and at this time, the server may implement an interaction process of short message related information between the server and a client implemented in a terminal in an SDK (Software Development Kit) form through the internet. In order to describe the scheme in detail, in the following embodiments of the present specification, only the service end is taken as an example, which is different from the service end used by the operator to provide the short message service function.

In an embodiment, a short message upload page corresponding to a server may be provided for a sender of a short message, for example, the short message upload page may be a client having a short message upload function, may also be a short message upload web page, and may also be in the form of a short message upload applet, an H5 application page, and the like, which is not limited in this specification. The page data of the short message uploading page can be sent to a sender of the short message, so that the sender can display a short message publishing template in the short message uploading page, and the short message publishing template can contain filling items corresponding to each preset dimension; and after receiving the filling content submitted by the sender aiming at each filling item, configuring a preset display format corresponding to the corresponding dimension aiming at the filling content. The sender of the short message may be an electronic device used by an actual sender such as a person, an enterprise, an organization, or other group organizations, and the specific form of the actual sender and the electronic device thereof is not limited in this specification. By providing a uniform short message publishing template and a visual design thereof for a short message sender, the editing and adapting difficulty of the sender to the short message is reduced, and the received filling content is the short message content with a preset format and a preset meaning, so that the complexity of the form of the received short message content is reduced, and the subsequent processing of the received filling content is facilitated.

In an embodiment, after the preset presentation format corresponding to the corresponding dimension is configured for the filling content of each dimension, the preview presentation data for the short message content can be returned to the sender according to the presentation format. Furthermore, after the sender acquires the preview display data, the sender can display the preview display effect corresponding to the uploaded short message content, and can perform corresponding content adjustment according to the current preview display effect, so that a better short message display effect is obtained.

In an embodiment, the basic information included in the content of the short message may be text type information, and correspondingly, the extended information may be rich media type information, for example, text, picture, audio, video clip, web page, and other types of information or information combination, where the video may be a short video or a live video. Through comprehensive display of different forms of information, the information form and the corresponding display form of the information carried by the short message can be enriched, so that the short message carries more abundant and diversified information, and the display effect of the short message is effectively improved.

And 204, sending the basic information to an operator network so that the operator network can push the basic information to a terminal through a short message push service.

The content of the short message received by the server comprises basic information and extended information, wherein the basic information can be sent through an operator network. For example, the basic information may be sent by a short message platform server of a mobile operator network, or may be sent by a network SP (Service Provider, including ICP, ISP, etc.) interconnected with a short message platform of the mobile operator, and the basic information is sent to a terminal corresponding to a short message receiver through a network such as GSM/CDMA. Actually, there is no essential difference between the process of sending the basic information of the short message through the operator network and the process of sending the short message in the related art, and specific processes may refer to the content disclosed in the related art, which is not limited in this specification.

Step 206, sending the extended information to the terminal, so that the terminal displays the short message content.

In an embodiment, the service end may determine whether the short message satisfies a preset extension condition, and send extension information to the terminal if the short message satisfies the preset extension condition. At this time, the service end sends the extensible information to the terminal after determining that the short message meets the preset extension condition, so that the waiting time for the terminal to acquire the extensible information is reduced, the display speed of the extensible information of the terminal is increased, and the short message receiving and watching experience of a user is improved.

In another embodiment, the terminal may initiate an extended information acquisition request when determining that the short message satisfies a preset extension condition, and the server may return corresponding extended information to the terminal in response to the request after receiving the request. Under the normal condition, the data volume of the extended information is larger than that of the basic information, and at the moment, the terminal actively requests to acquire the extended information, so that the extended information with larger data volume is sent to the terminal only when necessary, the data transmission volume is reduced, and the network pressure possibly brought by sending the extended information completely is reduced.

The server side can firstly extract the request content of the extended information acquisition request, the request content is related to the short message received by the terminal, and then the extended information is returned to the terminal under the condition that the short message is determined to meet the preset extended condition based on the request content.

The preset extension condition may be: the sender of the short message belongs to a predefined target sender. At this time, as for any short message, as long as the sender of the short message is a predefined target sender, the server side sends the extended information of the short message to the terminal, so that the processing of automatically sending the extended information to all short messages sent by the specified target sender is realized, the sending efficiency of the short messages sent by the target sender is improved, and the batch sending of the short messages corresponding to part of the senders is facilitated. The preset extension condition may also be predefined feature information included in the basic information. For example, the characteristic information may be an activity identifier of a target activity corresponding to the short message to be sent, a sender identifier of a sender of the short message to be sent, or an agent identifier of an agent sender of the short message to be sent, where the sender identifier may be edited by the short message sender in basic information of the short message to be sent, for example, in the case that the sender is an enterprise AAA, sender identifiers in [ AAA ], [ AAA ] or other specific forms may be edited in the basic information, so that the terminal or the operator network identifies a short message signature based on the specific form after receiving the short message. Certainly, the preset extension conditions may also include the above two conditions, and a richer judgment condition combination is realized through a preset priority relationship or a logic combination (simultaneously meeting or alternatively meeting, etc.) so as to meet diversified short message push requirements.

In an embodiment, the server may further determine a name of the sender corresponding to the sender identifier of the short message sender, and then add the name of the sender to the extension information and send the extension information to the terminal, so that the terminal displays the name of the sender on the terminal, thereby facilitating a user to intuitively and conveniently know the name of the sender of the received short message.

In this embodiment, the short message content uploaded by the short message sender not only includes the basic content, but also includes the corresponding extended content. Due to the adoption of the method, the terminal can acquire the corresponding extension information after receiving the basic information of the short message, and the short message content formed by the basic information and the extension information is displayed in a rich media form, so that the display effect is richer, the short message watching experience of a user is effectively improved, and the method is beneficial to improving the short message conversion rate of a short message sender. In addition, because the basic information and the extended information are respectively sent to the terminal and displayed, the terminal can more prominently display the key information in the basic information or the extended information, the key information is clear at a glance, and the terminal is ensured to quickly and efficiently acquire the key information in the short message corresponding to the user.

Accordingly, fig. 3 is a flowchart illustrating a method for displaying short message content according to an exemplary embodiment of the present disclosure. As shown in fig. 3, the method applied to the terminal may include the following steps:

step 302, in response to a short message received by a terminal, extracting basic information contained in the short message.

In an embodiment, the method for displaying the short message content corresponding to the flowchart shown in fig. 2 may be implemented by a short message processing SDK. The terminal can be pre-installed in the terminal, and when receiving the short message, the terminal can call the short message processing SDK to implement the method for displaying the short message content as shown in fig. 2. The method is integrated in the SDK and the SDK is installed in the terminal, so that the method for displaying the short message content is convenient to rapidly call and realize.

In this embodiment, the short message content of the related short message is divided into two parts, namely basic information and extended information, where the basic information may be text type information, and correspondingly, the extended information may be rich media type information, for example, information or information combination of types such as text, picture, audio, video clip, and web page, where the video may be a short video or a live video. Through comprehensive display of different forms of information, the information form and the corresponding display form of the information carried by the short message can be enriched, so that the short message carries more abundant and diversified information, and the display effect of the short message is effectively improved.

And 304, acquiring the extension information corresponding to the short message from the server.

In an embodiment, the terminal may determine the short message to determine whether the short message satisfies a preset extension condition, and obtain extension information corresponding to the short message from the server if the short message satisfies the preset extension condition. As an exemplary embodiment, the terminal may send an extended information acquisition request to the server and receive extended information corresponding to the short message returned by the server, when determining that the short message satisfies a preset extension condition. Under the normal condition, the data volume of the extended information is larger than that of the basic information, and at the moment, the terminal actively requests to acquire the extended information, so that the extended information with larger data volume is sent to the terminal only when necessary, the data transmission volume is reduced, and the network pressure possibly brought by sending the extended information completely is reduced.

As another exemplary embodiment, the terminal may receive extension information corresponding to the short message pushed by the server, where the extension information is pushed by the server when it is determined that the short message satisfies a preset extension condition. In an embodiment, the server may determine whether the short message satisfies a preset extension condition, and send extension information to the terminal when the short message satisfies the preset extension condition. At this time, the service end sends the extensible information to the terminal after determining that the short message meets the preset extension condition, so that the waiting time for the terminal to acquire the extensible information is reduced, the display speed of the extensible information of the terminal is increased, and the short message receiving and watching experience of a user is improved.

In an embodiment, the preset extension condition may be: the sending party of the short message belongs to a predefined target sending party, and at the moment, for any short message, as long as the sending party of the short message is the predefined target sending party, the server side sends the extended information of the short message to the terminal, so that the processing of automatically sending the extended information to all the short messages sent by the specified target sending party is realized, the sending efficiency of the short messages sent by the target sending party is improved, and the batch sending of the short messages corresponding to part of the sending parties is convenient to realize. The preset expansion condition can also be predefined characteristic information, such as specific characters, specific time, specific sender identification and the like, contained in the basic information, so that the short message sending requirement under various scenes can be conveniently realized. Certainly, the preset extension conditions may also include the above two conditions, and a richer judgment condition combination is realized through a preset priority relationship or a logic combination (simultaneously meeting or alternatively meeting, etc.) so as to meet diversified short message push requirements.

In one embodiment, the corresponding characteristic information is different according to different corresponding elements of the short message: if the short message corresponds to a certain activity, such as a promotion activity, a public service activity, a collective activity, etc., the characteristic information may include an activity identifier of a target activity corresponding to the short message; if the short message is sent to the terminal through a short message proxy sender, the characteristic information can comprise a proxy identifier of the short message proxy sender; of course, the characteristic information may also include a sender identifier of the sender of the short message. In order to flexibly display the sender information by the short message, the sender identifier can be edited in the basic information of the short message to be sent by the short message sender, for example, for the sender AAA, the sender identifier in the form of AAA, AAA or other forms can be edited in the basic information; the sender identifier may also be a short message signature added by the operator for the short message, for example, the sender identifier may be a short message signature in the form of "AAA", and in order to ensure the authenticity of the short message, the short message signature may be added to the basic information of the short message by the operator after the identity of the short message sender is verified. The short message signature may have a preset specific format, for example, a "[ form ] symbol of the signature, so that the terminal or the operator network can recognize the short message signature based on the specific format after receiving the short message. In addition, in order to further ensure the authenticity and reliability of the short message information, an operator can carry out identity verification on any received short message sender under the condition that the edited basic information of the sender contains a short message signature, and send the basic information to a terminal under the condition that the verification is passed, otherwise, carry out identity verification failure reminding on the sender.

Step 306, displaying the short message content corresponding to the short message, wherein the short message content includes the basic information and the extended information.

In one embodiment. After receiving the short message content, the terminal can also analyze the short message content, determine the key information corresponding to each preset dimension in the short message content, and then display the key information according to the preset display format corresponding to each preset dimension. Therefore, the short message content is accurately and efficiently displayed, and the expected display effect of the short message sender is displayed in the terminal.

In an embodiment, the content of the short message may include a URL (Uniform Resource Locator), at this time, the terminal may display a triggerable control corresponding to the URL, the control may be triggered by a user who interrupts the triggering, and after a preset triggering operation that is valid for the control by the user, the terminal may jump to a target page corresponding to the URL in response to the triggering operation. At the moment, the terminal user can trigger the URL in the short message content and jump the corresponding page through preset triggering operation, which is beneficial to realizing richer functions.

The target page of the jump can be a page in a target APP (Application), and correspondingly, after the user performs the trigger operation for the control, the terminal can directly call the preset APP corresponding to the URL. The APP calling process does not need the user to continue to perform intermediate confirmation operation, automatic skipping of the target APP can be achieved, operation of the terminal user is simplified, and user loss caused by intermediate operation is reduced.

In one embodiment, when the contact information corresponding to the sender identification of the short message is stored in the terminal, the terminal can display the contact name contained in the contact information; otherwise, when the contact information is not stored in the terminal, the terminal can display the name of the sender corresponding to the identification of the sender, which is included in the extension information, so that a user corresponding to the terminal can view the contact corresponding to the short message or the related information of the sender.

In this embodiment, after receiving the basic information included in the short message, the terminal obtains corresponding extension information from the server. Due to the fact that the terminal can display the short message content formed by the basic information and the extended information in a rich media mode, the display effect is richer, the short message watching experience of the user is effectively improved, and the short message conversion rate of the short message sender is improved. In addition, because the terminal respectively receives and displays the basic information and the extended information, the terminal can more prominently display the key information in the basic information or the extended information, so that the key information is clear at a glance, and a terminal user is ensured to quickly and efficiently acquire the key information in the short message.

The process of pushing and displaying the content of the short message will be described in detail with reference to fig. 4-10. Referring to an interaction flowchart of a method for displaying and pushing short message content shown in fig. 4, the interaction process involves a sender (hereinafter referred to as a sender), a server (hereinafter referred to as a server), a terminal, an operator network, a terminal user, and the like of a short message, and it can be understood that the steps executed by the terminal can be implemented by invoking an SDK. The above process may include:

step 401, the server sends page data corresponding to the short message publishing template to the sender.

In order to facilitate the sender to upload the short message content, the server provides page data of the short message uploading page for the sender, so that the sender presents the short message uploading page containing the short message publishing template for the corresponding user. In this embodiment, the sender of the short message may be a person, an enterprise, an organization, or other group organizations, and the corresponding user may be an electronic device used by the sender, such as a mobile phone, a computer, a tablet, and an intelligent wearable device, and the specification does not limit the specific form of the sender and the electronic device used by the sender.

In an embodiment, the short message uploading page may be a web page, and at this time, the corresponding page data is page data corresponding to the web page; the short message uploading page can also be a client page of the short message uploading application, and at the moment, the corresponding page data is the display interface data corresponding to the client. The specific form of the page data and the corresponding short message uploading page in the specification is not limited. Accordingly, the sending user may actively send a page data acquisition request (not shown in the figure) to the server when the sending user opens the web page or opens the short message upload function of the client.

Step 402, the sender displays the short message publishing template.

After receiving the page data sent by the server, the sending party can analyze the page data and display a corresponding short message publishing template.

In this embodiment, the short message upload page includes a short message publishing template, where the short message publishing template includes filling items corresponding to each preset dimension. For example, the short message publishing template can refer to the short message publishing template diagrams shown in fig. 5-7. As shown in fig. 5(a), the text information in the short message publishing template fills in the items, and the filling items may include an item name 51, a text filling area 52 and a text filling prompt 53. The sending user can input the short message content in text form in the text filling area 52 according to the requirements of the content, format, word number, etc. specified by the text filling prompt 53, and the effect after filling is as shown in fig. 5 (b). Furthermore, after the publisher user fills the text-form short message content, the server can perform semantic analysis on the content to match the corresponding information such as the short message title and the short message text, and pop up a corresponding matching result window. As shown in fig. 5(c), the matching result window may include a matching item name 54, a short message title matching result 55, and a short message text matching result 56. Of course, if the sender user considers that the matching result is not accurate, the short message header or the short message text can be directly modified in the short message header matching result 55 and the short message text matching result 56, and the modified result is uploaded.

The short message publishing template can provide a user-defined picture filling project for a sending party user. As shown in fig. 6, the image information filling items in the short message publishing template may include an image selecting and uploading area 61 and an image filling prompt area 62. The content, layout and the like of the picture are suggested in the picture filling prompt region 62, and the user of the sender can make the picture with the requirement according to the suggested instruction given by the picture filling prompt region 62, and then upload the picture in the picture selection and upload region 61 by clicking selection or file dragging.

The short message publishing template can also provide template picture selection items for the sender user. In an embodiment, the user selects one or more standardized template pictures provided by the server in the item as the pictures in the short message to be sent, so as to avoid the format and content of the user-defined pictures from not meeting the requirements as much as possible.

In addition, the short message publishing template can also provide button form selection and background/border color selection items for the sender user. As shown in fig. 7, the buttons and color selection items in the short message distribution template may include a button form selection area 71 and a background/border color selection area 72. The user can select a proper button form and a proper background/border color in the two areas so as to optimize the display effect of the short message to be sent.

In this embodiment, the short message content of the short message to be sent only includes basic content in a text form and extended content in a picture form, but the short message content may also include forms such as video, audio, and web page when actually used; in addition, for the above short message content in any form, the above short message publishing template may further include other filling items, which are not described again.

And step 403, the sender sends the filling content to the server for each filling item.

After the sender user uploads the corresponding filling content for each filling item of the short message publishing template, the sender can send the filling content to the server according to a preset format, and can also send the filling content and the corresponding dimension information to the server.

Step 404, the server configures a corresponding preset display format for the filling content.

As shown in fig. 8, the server may perform algorithm processing on the short message content first. In an embodiment, the server may perform data preprocessing on the received short message content, for example, perform preprocessing such as word segmentation, semantic recognition, keyword extraction, etc. on the short message content in the text form; the method can carry out the preprocessing of adjustment of chroma/contrast ratio, character recognition, object extraction and the like on the short message content in the form of the picture. The short message content is automatically identified and extracted through an algorithm to display key information in the short message content, so that the sending quantity of basic information is reduced, and the short message content is also beneficial to efficient viewing of a terminal user.

Then, performing title/text matching on the short message content in the form of the preprocessed text, as shown in fig. 5 (c); the method can perform object matching on the short message content in the picture form to identify characters, speaker positions, text regions, triggerable control regions and the like in the image, and then configure corresponding display templates based on the matching results so as to display key information of the short message content in the text form at corresponding positions of the short message content in the picture form. It can be understood that, for the short message content in the form of video, the video key object, the voice key word and the like can be identified; for the short message content in the voice form, voice keywords, keyword interval time and the like can be identified, and the specific form of the preprocessing can be selected according to the actual situation and is not repeated.

The short message content preprocessed by the algorithm completes the configuration of the preset display format.

Step 405, the server sends preview display data to the sender.

Step 406, the sender previews and displays the short message content.

The server side can send the short message content configured by the display format and the corresponding display format configuration parameters to the sender so that the sender can display the preview display effect of the short message content for the sender user. The server side can also only send the display format configuration parameters to the sender so that the sender can display the short message content cached by the sender side based on the display format configuration parameters, and therefore the preview display effect of the short message content is displayed for the sender side user.

And if the sender user is satisfied with the preview effect, ending the short message content uploading. If the sender user is not satisfied with the preview effect, the short message content can be adjusted and uploaded again according to the preview effect, or the specific display effect of the short message content can be forcibly adjusted. After the sender user is satisfied with the preview effect or the preview effect is adjusted, the sender can send a short message sending confirmation instruction to the server, so that the uploading of the short message content is finally completed.

Step 407, the service end submits the basic information of the short message to the operator network.

In step 408, the operator network sends the basic information to the terminal.

The Service end can submit basic information in the complete short message content confirmed and sent by the sender to an operator network, and then the basic information is sent to a terminal corresponding to a short message receiver through a GSM/CDMA network or other networks by a short message platform server of the operator network or a network SP (Service Provider, including ICP, ISP and the like) interconnected with the operator short message platform. In addition, the identifier of the receiver of the short message, such as a telephone number, a telephone number segment, a terminal identifier, etc., may also be submitted at the same time, and the identifier of the receiver may be synchronized to the server by the short message content uploading stage of the short message sender, or may be automatically adopted by the server by the identifier of the receiver corresponding to the previous short message sending by the sender, which is not limited in this specification.

In an embodiment, the service end may send the basic information of the short message to be sent to the operator network within a time node or a time period of sending the short message required by the short message sending party, and the latter sends the basic information to a terminal (not shown in fig. 4) corresponding to the short message receiving party after receiving the basic information. In another embodiment, the service end may send the basic information of the short message to be sent to the operator network after receiving the content of the short message, and the operator network sends the basic information of the short message to be sent to a terminal corresponding to the short message receiver in a time node or a time period of sending the short message required by the short message sender. That is, after the short message content of the short message to be sent is uploaded to the service end from the short message sending party, the service end or the operator network can determine when to send the basic information of the short message to be sent to the terminal corresponding to the short message receiving party according to the actual situation. The time interval between the receiving of the short message content of the short message to be sent from the service end and the actual sending of the short message to be sent by the operator network is determined by the short message sending party, and may be, for example, 3 days before the day of the festival, 1 day at the beginning of the month, and 1 day at the end of the month, or after the user of the short message receiving party performs a preset interaction, and the like, which is not limited in this specification.

And step 409, the terminal displays the sender identification.

After receiving the short message containing the basic information sent by the operator network, the terminal may first determine the sender identifier. In an embodiment, after determining the identifier of the short message sender, the terminal may directly display the sender identifier, and may query, according to the sender identifier, sender related information that matches the sender identifier in the identifier related information maintained by the terminal itself. As an exemplary embodiment, the identifier-related information may be contact information, and at this time, the terminal may query, in the contact information stored in the terminal, contact information that matches the identifier of the sender of the short message, and in the queried condition, display a contact name included in the contact information; and under the condition that the terminal does not store the contact information or the contact information is unsuccessfully queried, the terminal can display the name of the sender corresponding to the identification of the sender, which is contained in the received extended information.

In another embodiment, after determining the identifier of the short message sender, the terminal may obtain, from the server, a sender tag corresponding to the terminal identifier, where the sender tag may be a sender name, a sender Logo, a sender enterprise brand, an enterprise public number, or a tag in another form preset by the sender. By acquiring and displaying the sender label, the display result of the short message is more reliable.

The terminal can display the sender identification, the related information corresponding to the sender identification or the sender label corresponding to the sender identification, so that a terminal user can know the sender of the displayed short message. Taking the sender id as the phone number as an example, referring to fig. 9, fig. 9(a) shows the effect of the sender id, and it can be seen that the phone number of the sender is shown in the sender information display area 91. And 9(b) is the effect of displaying the name of the sender, and it can be seen that the name "AAA" of the sender is displayed in the sender information display area 91.

It should be noted that the manner of displaying the sender identifier or the label by the terminal shown in fig. 9 is only to illustrate the display effect by comparison, and actually, the sender identifier and the received short message may be displayed in the same interface only when the terminal receives the short message sent by the sender, rather than only displaying the sender identifier or the name as shown in fig. 9. In other words, this step 409 may be performed in combination with the step 414 described below, without separately performing the step 409.

In step 410, the terminal determines whether the short message satisfies a preset extension condition.

After receiving the short message containing the basic information, the terminal can judge whether the short message needs to be expanded and displayed, namely whether the expanded information corresponding to the short message needs to be acquired. The process of judging whether the short message needs to be expanded and displayed is the process of judging whether the short message meets the preset expansion condition.

In an embodiment, the terminal may determine whether the short message satisfies a preset extension condition by determining whether a sender of the short message belongs to a preset target sender. For example, a sender of the short message may be queried in a target sender set maintained by the sender, and if the sender is queried, it indicates that the sender of the short message belongs to a preset target sender; otherwise, if the sender is not inquired, the sender of the short message is not the preset target sender. Or generating a query request of a target sender based on the sender identifier, and then sending the query request to a server and receiving a query result returned by the server, where the query result may be that the sender of the short message belongs to a preset target sender or that the sender of the short message does not belong to a preset target sender. If the sender of the short message belongs to a preset target sender, the short message is shown to meet a preset expansion condition; otherwise, the sender of the short message does not belong to a preset target sender, which indicates that the short message does not meet the preset expansion condition. The preset target sender can be a preset part of senders, so that after receiving the short message sent by the part of senders, the short message is indicated to be required to be expanded and displayed, and the expanded information of the short message can be directly acquired from the server.

In another embodiment, the terminal may determine whether the short message satisfies a preset extension condition by determining whether the basic information of the short message includes predefined feature information. For example, the terminal may extract feature information included in the basic information of the short message, where the feature information may be an activity identifier of a target activity corresponding to the short message, a sender identifier of a sender of the short message, or an agent identifier of an agent sender of the short message. If the characteristic information is extracted from the short message, the short message is shown to meet a preset expansion condition; otherwise, if the feature information is not extracted from the short message, the short message is indicated to not meet the preset expansion condition.

In another embodiment, after determining that the short message content of the short message to be sent includes extension information, the service end may add a to-be-extended mark to corresponding basic information, so that after receiving the basic information of any short message, the terminal may determine whether the short message satisfies a preset extension condition directly according to whether the basic information includes the to-be-extended mark: if the basic information carries the mark to be expanded, the short message is shown to meet the preset expansion condition; otherwise, if the basic information does not carry the mark to be expanded, the short message is indicated to not meet the preset expansion condition.

If the received short message is determined to meet the preset expansion condition, the step 411 is performed; otherwise, under the condition that the received short message is determined not to satisfy the preset extension condition, the short message is actually a simple short message without extension information, so that the corresponding extension information does not need to be acquired, and then the step 413 is performed to analyze and display the basic information.

In step 411, the terminal sends an extended information acquisition request to the server.

In step 412, the server returns the extension information to the terminal.

And under the condition that the received short message is determined to meet the preset expansion condition, the terminal sends an expansion information acquisition request to the server and receives expansion information returned by the server. For example, the extended information acquisition request may include the identifier of the short message sender, or may include a short message identifier that is pre-allocated by a service terminal or an operator network for the short message and is sent to a terminal in association with the basic information, where the short message identifier is used to uniquely identify the short message, may be a combination of the identifier of the sender and sending time, may be a combination of the identifier of the sender and the identifier of a receiver, and may also be an activity identifier of a target activity corresponding to the short message.

In step 413, the terminal parses the content of the short message to obtain a preset display format.

After receiving the extended information, the terminal parses the basic information and the extended information to obtain a corresponding preset presentation format (of course, in the case that the basic information has already been parsed, this step may also be to parse only the extended information).

For the basic information in the text form, the corresponding information such as the short message title, the short message text and the like can be analyzed; for the extended information in the form of the picture, the corresponding information such as picture elements, element positions, reserved blank positions and the like can be analyzed, and for the extended information in the form of the audio, the corresponding information such as the time nodes of the keywords, the time intervals among the keywords and the like can be analyzed, and the repeated description is omitted.

In the case that the basic information is text type information and the extended information is rich media type information, the terminal may first analyze the basic information and the extended information respectively to obtain corresponding text elements and image elements, and then determine a corresponding preset presentation format based on information such as position distribution of the image elements in the image. Particularly, when the picture corresponding to the extended information is a target picture provided by the server selected by the short message sender, the corresponding preset display format can be directly determined according to the picture. The preset display format comprises a relative position relation between the text elements and the image elements, namely display position coordinates of the text elements above the picture.

In an embodiment, when the basic information or the extended information includes a URL, the terminal may pre-associate the URL with a corresponding triggerable control (i.e., the triggerable control selected by the sender user in step 402), or determine, based on the related information of the analyzed triggerable control, associated information corresponding to an association operation performed by the server on the triggerable control and the URL in advance, and determine, based on the associated information, a preset association relationship between the triggerable control and the URL.

And step 414, the terminal displays the short message content according to a preset display format.

And after determining the preset display format of the short message content, the terminal displays the short message content according to the preset display format.

In an embodiment, the terminal may parse the menu bar information of the short message display interface corresponding to the short message sender from the extension information, and determine a preset display format of the menu bar information. The terminal can also obtain the menu bar information corresponding to the short message and the preset display format thereof from the server through the sender identification. The short message sending party or the menu bar information related to the short message is displayed on the short message display interface, so that the short message sending party can provide further service extension for the terminal client, and the short message conversion rate is further improved.

Particularly, under the condition that the terminal receives other short messages sent by the same sender, the short message can be displayed in the same display interface with the short message, namely, a plurality of short messages sent by the same short message sender share the same display interface, and the same short message display interface corresponds to the same menu bar information, so that invalid data transmission caused by updating the menu bar information when the short messages sent by the same short message sender are received every time is avoided.

In an embodiment, under the condition that the short message numbers sent by the same short message sender are different each time, the multiple short messages corresponding to the same short message sender can be determined according to the sender identification of the short message sender, so that the multiple short messages sent by the same short message sender are displayed in the same short message display interface.

For example, referring to the short message content display interface shown in fig. 10(a), the sender information display area 1001 in the short message content display interface may display the name "AAA" of the sender, and similarly, may also display a preset tag (which may be an enterprise Logo, a personal avatar, or the like) of the sender as shown in fig. 10 (b). The sending time 1002 in the short message content display interface is used to display the time when the terminal receives the current short message, and the specific display mode may be displayed on the left side as shown in fig. 10(a) or displayed in the middle of the interface as shown in fig. 10(b), which is not limited in this specification. The short message picture 1003 in the short message content display interface is used for displaying picture information in the extension information, and key information in the short message body can be displayed at a preset position above the picture as shown in fig. 10 (a). The short message title 1004, the short message text 1005 and the triggerable control 1006 (marked as behavior promoting button in the figure) in the short message content display interface can be displayed below the short message picture 1003 as shown in fig. 10(a), and of course, can also be displayed above the short message picture 1003 or at other preset positions. Moreover, the relative positions of the short message picture 1003, the short message title 1004, the short message text 1005 and the triggerable control 1006 may be determined according to the display template selected by the user of the short message sender and the corresponding preset display format, and are not described again. A menu bar 1007 in the short message content display interface can display the menu bar information related to the short message sender.

And at this moment, the server side recommends the short message content, and the process of displaying the short message content by the terminal is completed.

And 415, triggering operation of the triggerable control by the end user in real time.

And step 416, the terminal opens an APP corresponding to the triggerable control.

The triggerable control can execute corresponding functions such as page jump and the like after a terminal user executes a triggering operation. The terminal user can enter a preset interface or call a preset application after triggering. In fact, the menu bar information in the menu bar can also realize the jump function after the terminal user executes the trigger operation.

In one embodiment, an end user click triggers the triggerable control 106 to "grab immediately," as shown in FIG. 10(a), that is, evokes the corresponding shopping APP. Adding the URL corresponding to the triggerable space 106 as an operator flow query website, and then clicking the triggerable trigger control 106 by the terminal user (which may correspond to "view details"), which may call an installed browser in the terminal and open a flow details viewing page corresponding to the URL, or call an installed operator official APP in the terminal and automatically enter a flow details viewing interface of the APP.

In the above embodiment, the terminal determines whether the received short message satisfies the preset extension condition. Actually, the above determination may be performed by the server, and the following description is made with reference to the method for pushing and displaying the short message content shown in fig. 11. The corresponding process of the method shown in fig. 11 includes the following steps:

step 1101, the server side sends page data corresponding to the short message publishing template to the sender side.

Step 1102, the sender displays a short message publishing template.

Step 1103, the sender sends the filling content to the server for each filling item.

And 1104, the server configures a corresponding preset display format for the filling content.

In step 1105, the server sends preview display data to the sender.

Step 1106, the sender previews and displays the content of the short message.

Step 1107, the service end submits the basic information of the short message to the operator network.

Step 1108, the operator network sends the basic information to the terminal.

The execution process of the steps 1101 to 1108 does not differ from the execution process of the steps 401 to 408, and specific execution processes can refer to the records of the steps 401 to 408, and are not described again.

Step 1109, the terminal sends the extended check notification to the server.

Step 1110, the operator network sends an extension check notification to the server.

In an embodiment, after receiving a short message containing basic information sent by an operator network, the terminal may send an extended inspection notification to the service end. The extension check notification may include a short message identifier of the short message or a short message sender identifier of the short message, so that the short message sender checks whether the short message meets a preset extension condition after receiving the notification.

In another embodiment, the operator network may also send an expansion check notification to the service end after confirming that the terminal receives the short message containing the basic information sent by itself. In fact, the extension check notification may be sent only by the terminal, only by the operator network, or by both of them, so as to ensure that the server side accurately receives the notification, and then sends the extension information to the terminal.

Step 1111, the server determines whether the short message satisfies a preset extension condition.

After receiving the expansion check notification, the server can determine whether the short message corresponding to the notification needs to be expanded and displayed, that is, whether the expansion information corresponding to the short message needs to be sent to the client. The process of judging whether the short message needs to be expanded and displayed is the process of judging whether the short message meets the preset expansion condition.

In an embodiment, the server may determine whether the short message satisfies a preset extension condition by determining whether a sender of the short message belongs to a preset target sender. The sender of the short message can be inquired in a target sender set maintained by the sender, and if the sender is inquired, the sender of the short message is indicated to belong to a preset target sender; otherwise, if the sender is not inquired, the sender of the short message is not the preset target sender. If the sender of the short message belongs to a preset target sender, the short message is shown to meet a preset expansion condition; otherwise, the sender of the short message does not belong to a preset target sender, which indicates that the short message does not meet the preset expansion condition. The preset target sender can be a preset part of senders, so that after receiving the short message sent by the part of senders, the short message is indicated to be expanded and displayed, and the expanded information of the short message can be directly acquired from the server.

In another embodiment, the server may determine whether the short message satisfies a preset extension condition by determining whether the basic information of the short message includes predefined feature information. The server may search basic information corresponding to the short message, and then extract feature information included in the basic information of the short message, where the feature information may be an activity identifier of a target activity corresponding to the short message, a sender identifier of a sender of the short message, or an agent identifier of an agent sender of the short message. If the characteristic information is extracted from the short message, the short message is shown to meet a preset expansion condition; otherwise, if the feature information is not extracted from the short message, the short message is indicated to not meet the preset expansion condition.

If the received short message is determined to satisfy the preset extension condition, go to step 1112; otherwise, when it is determined that the received short message does not satisfy the preset extension condition, it is actually indicated that the short message is a simple short message that does not include extension information, and therefore, it is not necessary to acquire corresponding extension information, and at this time, an extension termination message is returned to the terminal (not shown in fig. 11).

In step 1112, the server returns the extension information to the terminal.

And step 1113, the terminal analyzes the short message content to obtain a preset display format.

Step 1114, the terminal displays the content of the short message according to a preset display format.

And 1115, the terminal user triggers the triggerable control in real time.

Step 1116, the terminal opens an APP corresponding to the triggerable control.

The execution process of the steps 1112 to 1116 does not differ from the execution process of the steps 412 to 416, and the specific execution process can be referred to the description of the steps 412 to 416, and is not described again.

Fig. 12 is a schematic structural diagram of an electronic device according to an exemplary embodiment of the present disclosure. Referring to fig. 12, at a hardware level, the electronic device includes a processor 1201, an internal bus 1202, a network interface 1203, a memory 1204, and a nonvolatile memory 1205, but may also include hardware required for other functions. The processor 1201 reads a corresponding computer program from the nonvolatile memory 1205 into the memory 1204 and runs the computer program, thereby forming an establishment apparatus of an association relationship on a logical level. Of course, besides the software implementation, the present specification does not exclude other implementations, such as logic devices or a combination of software and hardware, and the like, that is, the execution subject of the following processing flow is not limited to each logic unit, and may be hardware or logic devices.

Fig. 13 is a block diagram illustrating an apparatus for displaying short message content according to an exemplary embodiment of the present disclosure. Referring to fig. 13, in a software implementation, the apparatus for displaying the content of the short message may include:

a basic extraction unit 1301, configured to extract basic information included in a short message in response to the short message received by a terminal;

an extension acquiring unit 1302, configured to acquire extension information corresponding to the short message from a server;

and a short message display unit 1303, configured to display a short message content corresponding to the short message, where the short message content includes the basic information and the extended information.

Optionally, the extension obtaining unit 1302 is further configured to:

and acquiring extension information corresponding to the short message from a server under the condition that the short message meets a preset extension condition.

Optionally, the preset extension condition includes at least one of:

the sender of the short message belongs to a predefined target sender, and the basic information comprises predefined characteristic information.

Optionally, the feature information includes:

and the target activity corresponding to the short message is identified by the activity identification of the target activity, the sender identification of the short message sender or the proxy identification of the short message proxy sender.

Optionally, the extension obtaining unit 1302 is further configured to:

under the condition that the short message is determined to meet the preset expansion condition, sending an expansion information acquisition request to the server, and receiving expansion information corresponding to the short message returned by the server; or,

and receiving the extension information corresponding to the short message pushed by the server, wherein the extension information is pushed by the server under the condition that the short message is determined to meet the preset extension condition.

Optionally, the basic information includes text type information, and the extended information includes rich media type information.

Optionally, the apparatus further comprises:

a content analysis unit 1304, configured to analyze the short message content, and determine key information corresponding to each preset dimension in the short message content;

the short message display unit 1303 is configured to: and displaying the key information according to a preset display format corresponding to each preset dimension.

Optionally, the short message content includes a uniform resource locator URL, and the short message displaying unit 1303 is further configured to:

displaying a triggerable control corresponding to the URL;

and responding to the triggering operation aiming at the triggerable control, and jumping to a target page corresponding to the URL.

Optionally, the short message display unit 1303 is further configured to:

and calling up a target application program APP so that the target APP opens the target page.

Optionally, the apparatus further comprises:

a name display unit 1305, configured to display a contact name included in the contact information when the contact information corresponding to the sender identifier of the short message is stored in the terminal;

a name display unit 1306, configured to display a sender name corresponding to the sender identifier included in the extension information when the contact information is not stored in the terminal.

Optionally, the apparatus further comprises:

a kit invoking unit 1307, configured to invoke a short message processing software development kit SDK after receiving the short message, so that the short message processing SDK displays the short message content by using the apparatus for displaying short message content according to claim 1.

Fig. 14 is a block diagram illustrating an apparatus for pushing short message content according to an exemplary embodiment of the present disclosure. Referring to fig. 14, in a software implementation, the apparatus for pushing short message content may include:

a content receiving unit 1401, configured to receive short message content uploaded by a sender of a short message, where the short message content includes basic information and extension information;

a basic sending unit 1402, configured to send the basic information to an operator network, so that the operator network pushes the basic information to a terminal through a short message push service;

an extension sending unit 1403, configured to send the extension information to the terminal, so that the terminal displays the short message content.

Optionally, the extended sending unit 1403 is further configured to:

under the condition that the short message is determined to meet the preset expansion condition, the expansion information is sent to the terminal; or,

and responding to an extended information acquisition request sent by the terminal, and returning the extended information to the terminal, wherein the extended information acquisition request is initiated by the terminal under the condition that the short message is determined to meet a preset extended condition.

Optionally, the extended sending unit 1403 is further configured to:

extracting request content of the extended information acquisition request, wherein the request content is related to the short message received by the terminal;

and returning the extension information to the terminal under the condition that the short message is determined to meet the preset extension condition based on the request content.

Optionally, the preset extension condition includes at least one of:

Optionally, the apparatus further comprises:

a data sending unit 1405, configured to send page data of a short message upload page to the sender, so that the sender displays a short message publishing template in the short message upload page, where the short message publishing template includes filling items corresponding to each preset dimension;

a format configuring unit 1406, configured to configure, after receiving the filling content submitted by the sender for each filling item, a preset display format corresponding to a corresponding dimension for the filling content.

Optionally, the apparatus further comprises:

a preview returning unit 1407, configured to return preview display data for the short message content to the sender according to a preset display format configured for each item of filling content.

Optionally, the apparatus further comprises:

a name determining unit 1408, configured to determine a sender name corresponding to a sender identifier of the sender of the short message;

a name adding unit 1409, configured to add the sender name to the extension information to be displayed on the terminal.

The implementation process of the functions and actions of each unit in the device is detailed in the implementation process of the corresponding step in the method, and is not described herein again.

The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.

In a typical configuration, an electronic device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of a computer-readable medium.

For example, the present specification proposes a computer-readable medium on which computer instructions are stored, which when executed by a processor implement the above-mentioned association establishment method.

For example, the present specification proposes another computer-readable medium having stored thereon computer instructions which, when executed by a processor, implement the above-described data interaction method.

Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.

For the above-mentioned apparatus embodiments, since they basically correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules can be selected according to actual needs to achieve the purpose of the solution in the specification. One of ordinary skill in the art can understand and implement it without inventive effort.

The above description is only a preferred embodiment of the present disclosure, and should not be taken as limiting the present disclosure, and any modifications, equivalents, improvements, etc. made within the spirit and principle of the present disclosure should be included in the scope of the present disclosure.

Claims

1. A method for displaying short message content is characterized by comprising the following steps:

2. The method of claim 1, wherein the obtaining of the extension information corresponding to the short message from the server includes:

3. The method of claim 2, wherein the preset extension condition comprises at least one of:

4. The method of claim 3, wherein the feature information comprises:

5. The method of claim 2, wherein the obtaining of the extension information corresponding to the short message from the server includes:

6. The method of claim 1, wherein the basic information comprises a text type information, and wherein the extended information comprises a rich media type information.

7. The method of claim 1,

further comprising: analyzing the short message content, and determining key information corresponding to each preset dimension in the short message content;

the displaying of the short message content corresponding to the short message comprises: and displaying the key information according to a preset display format corresponding to each preset dimension.

8. The method of claim 1, wherein the short message content includes a Uniform Resource Locator (URL), and wherein the displaying the short message content corresponding to the short message comprises:

displaying a triggerable control corresponding to the URL;

9. The method of claim 8, wherein jumping to the target page corresponding to the URL comprises:

10. The method of claim 1, further comprising:

when the contact person information corresponding to the sender identification of the short message is stored in the terminal, displaying the contact person name contained in the contact person information;

and when the contact information is not stored in the terminal, displaying the name of the sender corresponding to the sender identification included in the extended information.

11. The method of claim 1, further comprising:

after receiving the short message, calling a short message processing Software Development Kit (SDK) to enable the SDK to display the short message content by using the method for displaying the short message content as claimed in claim 1.

12. A method for pushing short message content is characterized by comprising the following steps:

13. The method of claim 12, wherein the sending the extended information to the terminal comprises:

14. The method of claim 13, wherein the returning the extended information to the terminal in response to the extended information acquisition request sent by the terminal comprises:

15. The method according to claim 13 or 14, wherein the preset extension condition comprises at least one of:

16. The method of claim 12, further comprising:

sending page data of a short message uploading page to the sender so that the sender can display a short message publishing template in the short message uploading page, wherein the short message publishing template comprises filling items corresponding to each preset dimension;

and after receiving the filling content submitted by the sender aiming at each filling item, configuring a preset display format corresponding to the corresponding dimension aiming at the filling content.

17. The method of claim 16, further comprising:

and returning preview display data aiming at the short message content to the sender according to a preset display format configured for each filling content.

18. The method of claim 12, wherein the basic information comprises a text type information, and wherein the extended information comprises a rich media type information.

19. The method of claim 12, further comprising:

determining a sender name corresponding to a sender identifier of the short message sender;

and adding the name of the sender to the extended information so as to be displayed on the terminal.

20. A software development kit for displaying short message content, the software development kit being configured to:

21. An apparatus for displaying short message content, comprising:

22. An apparatus for pushing short message content, comprising:

23. An electronic device, comprising:

a processor;

a memory for storing processor-executable instructions;

wherein the processor is configured to implement the method of any one of claims 1-19.

24. A computer-readable storage medium having stored thereon computer instructions, which, when executed by a processor, carry out the steps of the method according to any one of claims 1-19.