CN113703993A - Service message processing method, device and equipment - Google Patents
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Abstract
The present specification provides a service message processing method, device, and apparatus, which can calculate a change value of a relationship score between a user and a service message each time the user operates the service message, and can obtain a current relationship score between the user and a target service message by accumulating and summarizing the change values of the relationship score based on each time when message processing trigger information is received. The current relationship score can represent the closeness degree between the user and the target service message or the attention degree of the user to the target service message, so that a message processing decision of the target service message is determined based on the current relationship score, different processing modes are provided for different service messages, the reading requirements of the user on different service messages are met, the personalized processing of the service messages is realized, and the message conversion rate and the message checking efficiency of the user are improved.
Description
Technical Field
The present specification belongs to the field of computer technologies, and in particular, to a method, an apparatus, and a device for processing a service message.
Background
With the development of computer internet technology, people's daily work and life are increasingly unable to leave the network, and more services can be completed on the network. Service messages of a general service may be sent to the user terminal via the network for the user to view, for example: payment reminding information, logistics notification information, product activity information and the like.
Generally, a message content carrying medium in a message list can be called a message box, and with the continuous increase of the types of the message boxes, as to various messages generated by a user, the messages are arranged on the message list according to a time sequence, so that the efficiency of searching important messages by the user is lower, the digital backlog is more and more serious, and finally, the user is not sensitive to the digital backlog and does not access the message list.
Disclosure of Invention
An object of the embodiments of the present specification is to provide a method, an apparatus, and a device for processing a service message, which improve a conversion rate of the service message.
In one aspect, an embodiment of the present specification provides a service message processing method, where the method includes:
when receiving that a user operates a service message in a message list, acquiring configuration information of the service message and an operation behavior of the user on the service message;
calculating a relation score between the user and the service message after each user operation according to the configuration information and the operation behavior;
when message processing trigger information is received, acquiring a current relation score corresponding to a target service message corresponding to the message processing trigger information;
and determining a message processing decision for the target service message according to the current relationship score.
In another aspect, the present specification provides a service message processing apparatus, the apparatus comprising:
the message operation receiving module is used for acquiring the configuration information of the service message and the operation behavior of the user on the service message when receiving the operation of the user on the service message in the message list;
the relation score calculation module is used for calculating the relation score between the user and the service message after each user operation according to the configuration information and the operation behavior;
the message processing triggering module is used for acquiring a current relation score corresponding to a target service message corresponding to the message processing triggering information when the message processing triggering information is received;
and the message processing decision module is used for determining a message processing decision for the target service message according to the current relation score.
In a further aspect, the present specification provides a service message processing device, including at least one processor and a memory for storing processor-executable instructions, where the processor executes the instructions to implement the service message processing method.
The service message processing method, device, and apparatus provided in this specification can calculate a change value of a relationship score between a user and a service message each time the user operates the service message, and can obtain a current relationship score between the user and a target service message by accumulating and summarizing the change values of the relationship scores of the user and the service message based on the change values of the relationship scores of the respective times after receiving message processing trigger information. The current relationship score can represent the closeness degree between the user and the target service message or the attention degree of the user to the target service message, so that a message processing decision of the target service message is determined based on the current relationship score, different processing modes are provided for different service messages, the reading requirements of the user on different service messages are met, the personalized processing of the service messages is realized, and the message conversion rate and the message checking efficiency of the user are improved.
Drawings
In order to more clearly illustrate the embodiments of the present specification or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments described in the present specification, and for those skilled in the art, other drawings can be obtained according to the drawings without any creative effort.
Fig. 1 is a schematic flowchart of an embodiment of a service message processing method provided in an embodiment of the present specification;
FIG. 2 is an interface diagram of a message list in an example scenario of the present specification;
FIG. 3 is a diagram of a relationship score triggering decision criteria in an example scenario herein;
FIG. 4 is a schematic diagram of service message processing in one embodiment of the present description;
FIG. 5 is a block diagram of an embodiment of a service message processing apparatus provided in the present specification;
fig. 6 is a block diagram of a hardware configuration of a service message processing server in one embodiment of the present specification.
Detailed Description
In order to make those skilled in the art better understand the technical solutions in the present specification, the technical solutions in the embodiments of the present specification will be clearly and completely described below with reference to the drawings in the embodiments of the present specification, and it is obvious that the described embodiments are only a part of the embodiments of the present specification, and not all of the embodiments. All other embodiments obtained by a person skilled in the art based on the embodiments in the present specification without any inventive step should fall within the scope of protection of the present specification.
With the development of computer technology, more and more applications or applets are developed and used, and people can receive various information and process various services through the applications or applets. Generally, an application or an applet can carry a plurality of services, and as the types of services increase, the types and the number of messages also increase continuously. Therefore, when people search for the message, more time and energy are needed, and the reminding of the message is more and more insensitive, so that the conversion rate of the message is reduced.
The embodiment of the specification provides a service message processing method, which is used for calculating a relation score between a user and a service message after each user operation action based on the operation action of the user on a message list message and configuration information of the message, and performing corresponding processing on the service message based on the relation score, so that the service message is processed in a personalized manner, the requirements of different users on message reading are met, and the message conversion rate and the user experience are improved.
Fig. 1 is a flowchart illustrating an embodiment of a service message processing method provided in an embodiment of the present specification. Although the present specification provides the method steps or apparatus structures as shown in the following examples or figures, more or less steps or modules may be included in the method or apparatus structures based on conventional or non-inventive efforts. In the case of steps or structures which do not logically have the necessary cause and effect relationship, the execution order of the steps or the block structure of the apparatus is not limited to the execution order or the block structure shown in the embodiments or the drawings of the present specification. When the described method or module structure is applied to a device, a server or an end product in practice, the method or module structure according to the embodiment or the figures may be executed sequentially or in parallel (for example, in a parallel processor or multi-thread processing environment, or even in an implementation environment including distributed processing and server clustering).
The service message processing method provided in the embodiment of the present description may be applied to a client or a server, and specifically may be used in a computer, a tablet computer, a smart phone, an intelligent wearable device, a vehicle-mounted device, and other terminal devices, as shown in fig. 1, the method may include the following steps:
step 102, when receiving the operation of the user on the service message in the message list, acquiring the configuration information of the service message and the operation behavior of the user on the service message.
In a specific implementation process, fig. 2 is an interface schematic diagram of a message list in a scenario example of this specification, as shown in fig. 2, generally, a user terminal may be provided with a message interface, service messages may be presented on the message interface of the user terminal in a list form, the service messages may be presented in the service list in a sorted manner, as shown in fig. 2, each type of message may be presented in the message list as a line, and the message list may include messages of categories such as a life number, a service reminder, a session (single chat, group chat, private message, discussion group, and the like). When the user operates the service message in the message list each time, the client may obtain the configuration information of the service message operated by the user and the operation behavior of the user, and the client may send the obtained configuration information and operation behavior to the server. The operation of the service message by the user may include: clicking, browsing, accessing, modifying configuration items of service messages, etc., and may further include operation duration such as: the length of time spent on the message page may be determined according to an actual scene, and the embodiment of the present specification is not particularly limited. The configuration information of the service message can be understood as the attribute configuration of the service message by the user, such as: whether set to the top, whether set to do not disturb, the manner in which the service message is reminded (red point reminder or digital reminder or silent reminder), etc.
And 104, calculating a relation score between the user and the service message after each user operation according to the configuration information and the operation behavior.
In a specific implementation process, after each time the user operates the service message in the message list, and obtains the configuration information and the specific operation behavior of the service message operated by the user and subjected to the due operation, the relationship score between the user and the service message operated by the user after each time of the user operation can be calculated. For example: and if the user clicks the service message A in the message list, the configuration information of the service message A can be obtained, and the relation score between the user and the service message A after the user clicks the service message A is calculated based on the configuration information of the service message A.
When the user operates the message in the message list each time, the relationship score between the user and the service message operated by the user is calculated once, so that the corresponding prompt processing is performed on the service message of the category subsequently.
In some embodiments of the present specification, the calculating, according to the configuration information and the operation behavior, a relationship score between the user and the service message after each user operation includes:
after each time the user operates the service message, calculating a relation score change value between the user and the service message in the current user operation according to the configuration information and the operation behavior;
obtaining a historical relationship score between the user and the service message after the last user operation;
and calculating the relation score between the user and the service message after the current user operates according to the historical relation score and the relation score change value.
In a specific implementation process, after each user operates the service message, according to configuration information of the service message and an operation behavior of the user, an influence value of the operation of the current user on the service message on a relation score between the user and the service message, that is, a change value of the relation score between the user and the service message in the operation of the current user, may be calculated. Generally, users have different operations on service messages, and the relationship score between the users and the service messages can be changed in different degrees. Table 1 is an influencing factor of calculation of a relationship score between a user and a service message in one scenario example of the present specification, and as shown in table 1, the relationship score between the user and the service message may be divided up or down based on different operation behaviors of the user. The effective click in table 1 may be based on the length of time the user stays after clicking the incoming message page or whether there are other operations after clicking the incoming message page, such as: slide page, etc., such as: the user exits immediately after entering due to misoperation clicking, and actually belongs to invalid clicking. The magnitude of the plus-minus score can be determined based on the configuration information of the service message and the operation behavior of the user, wherein the configuration information of the service message comprises at least one of the following: the reminding mode of the service message (digital reminding or red point reminding or silent reminding), whether the service message is set, the state of an interference-free switch corresponding to the service message, whether the service message is in a message set, and the like. Based on the configuration of the service message, the importance degree of the service message to the user can be determined, the operation behavior of the user on the service message can represent whether the current user is interested in the service message, and based on the two points, the change value of the relationship score between the user and the service message in the current operation of the user can be calculated. For example: the intelligent learning model can be used for calculating the change of the relation score between the user and the service message, the configuration information of the service message operated by the user and the operation behavior of the user can be input into the intelligent learning model, and the intelligent learning model is used for calculating the change of the relation score between the user and the service message in the operation behavior of the user. Wherein, the intelligent learning model can be selected according to actual need, such as: neural network models, long-term and short-term memory models, and the like.
Table 1: influencing factor of relation score calculation between user and service message
Based on the change value of the relationship score between the user and the service message in the current user operation and the historical relationship score between the user and the service message, the relationship score between the user and the service message after the current user operation can be calculated. For example: the user clicks the service message A in the message list, the configuration information of the service message A can be obtained, and the relation score between the user and the service message A is increased by 1 point when the user clicks the service message A based on the configuration information of the service message A, namely the change value of the relation score between the user and the service message A in the current user operation is + 1. If the historical relationship score between the user and the service message after the last user operation is 5 scores, it can be calculated that the relationship score between the user and the service message a is 5+1 to 6 after the current user clicks the service message a.
In the embodiment of the specification, the influence value of the operation on the relation value between the user and the service message is calculated after each operation of the user, and the relation value between the user and each service message can be calculated through accumulation, so that the attention degree of the user to each service message is obtained, and a foundation is laid for subsequently performing message prompt processing on different service messages, so that different service messages can remind the user in different forms, the reading requirements of the user on different service messages are met, and the conversion rate of the service messages and the experience of the user are improved.
In some embodiments of the present specification, the calculating a change value of a relationship score between the user and the service message in the current user operation includes:
after each time the user operates the service message, acquiring the historical operation time of the last operation on the service message by the user;
and calculating a relation score change value between the user and the service message in the current user operation according to the time difference between the historical operation time and the current time, the configuration information and the operation behavior.
In a specific implementation process, when an influence value of each user operation on a relation score between a user and a service message is calculated, historical operation time of the user for operating the service message last time can be acquired, and operation frequency of the user on the service message can be represented based on a time difference between the historical operation time and current time. The higher the general operating frequency, the larger the increase in the relationship score will be served, while the longer the service message unread time, the greater the magnitude of the decrease in the relationship score will be. The time difference between the historical operation time and the current time, the configuration information of the service message and the operation behavior of the user can be comprehensively considered, and the change value of the relation score between the user and the service message in the current user operation can be calculated. As described in the above embodiments, the change value of the relationship score may be calculated by using an intelligent learning model, or different calculation strategies of the change value of the relationship score may be configured, and the change value of the relationship score between the user and the service message after each operation is calculated based on an expert strategy, which is not limited in this specification.
In the embodiment of the description, when the change value of the relationship score between the user and the service message after each user operation is calculated, the historical operation time of the last user on the service message is taken as a reference, the interest degree of the user on the service message is represented based on the time difference of the two times of user operation on the service message, and the accuracy of calculating the relationship score is improved.
And 106, when receiving the message processing trigger information, acquiring a current relation score corresponding to the target service message corresponding to the message processing trigger information.
In a specific implementation process, based on each process user behavior, a relationship score change value between the user and the service message in each user behavior is calculated, and when the message processing trigger information is received, a current relationship score corresponding to a target service message corresponding to the message processing trigger information can be obtained by accumulating and summarizing based on the relationship score change value in each time. The message processing trigger information may be understood as a time when the service message needs to be processed, such as: the time of service message delivery, the time of user logging in the user terminal, the time of user opening the application program, or the time of message processing, may be specifically determined based on actual needs.
And step 108, determining a message processing decision for the target service message according to the current relation score.
In a specific implementation process, each time a user operates a service message, a relation score change value between the user and the service message in each user operation is calculated, after message processing trigger information is received, a current relation score between the user and a target service message can be obtained through accumulation and summarization based on each relation score change value, and then a message processing decision for the target service message is determined based on the current relation score. The message processing decision can be understood as a processing decision of a reminding mode of the target service message, such as: downgrade or upgrade processing of a reminder or aggregating targeted service messages into a message set, etc.
The service message processing method provided in the embodiments of the present description may calculate a change value of a relationship score between a user and a service message each time the user operates the service message, and may obtain a current relationship score between the user and a target service message by accumulating and summarizing the change values of the relationship score based on each time when the message processing trigger information is received. The current relationship score can represent the closeness degree between the user and the target service message or the attention degree of the user to the target service message, so that a message processing decision of the target service message is determined based on the current relationship score, different processing modes are provided for different service messages, the reading requirements of the user on different service messages are met, the personalized processing of the service messages is realized, and the message conversion rate and the message checking efficiency of the user are improved.
In some embodiments of the present description, the determining a message processing decision for the target service message according to the current relationship score includes:
if the current relationship score is greater than a message aggregate score and less than a message downgrade score and the target service message is not in a message set, a message processing decision for the target service message is to aggregate the target service message in the message set, where the message aggregate score is less than the message downgrade score.
In a specific implementation process, fig. 3 is a schematic diagram of a relationship score triggering decision criterion in a scenario example of the present specification, and as shown in fig. 3, in some scenario examples of the present specification, different triggering scores may be set, and may include, in order from small to large: and determining a processing decision for the service message based on the magnitude relation between the current score and each decision criterion triggering score. For example, when the message processing trigger information is received, different message processing policies may be matched based on the current relationship score of the target service message corresponding to the message processing penalty information. If the current relationship score is greater than the message aggregate score and less than the message downgrade score and the target service message is not in the message set, then a message processing decision for the target service message may be determined to be to aggregate the target service message in the message set. As shown in fig. 2, in order to facilitate the user to read the information, the information belonging to a category may be placed in a message set, and the life number in fig. 2 may be understood as a message set, which may include a plurality of service messages. Generally, the current relationship score of each message may be obtained once each time the user logs in the user terminal, and whether to aggregate the service messages in the message set may be determined based on the current relationship score.
When the relationship score between the user and the service message is low, it can be understood that the service message may not be important for the user, the user is not interested in the information, and the service information can be aggregated in the message set to avoid the user being disturbed by too many messages.
In some embodiments, said determining a message processing decision for said target service message based on said current relationship score comprises:
and if the current relation score is larger than the message degradation score and smaller than the message emission score, the message processing decision of the target service message is to perform degradation processing on the message reminding mode of the target service message, wherein the message degradation score is smaller than the message emission score.
In a specific implementation process, as shown in fig. 3, if the current relationship score is greater than the message degradation score and smaller than the message release score when the message processing trigger information is received, the degradation processing may be performed on the reminding manner of the target service message, for example: if the original reminding mode of the target message is digital reminding, the red point reminding is changed, and if the original reminding mode is red point reminding, the silent reminding is changed.
For the service messages which are not frequently checked by the user, the service messages are subjected to degradation processing in a reminding mode, so that the service messages are prevented from disturbing the user.
In some embodiments of the present description, the determining a message processing decision for the target service message according to the current relationship score includes:
and if the current relationship score is larger than a message release score and smaller than a red point unvarnished score and the target service message is in a message set, making a message processing decision on the target service message that the target service message is released from the message set and displayed in a message list interface home page, wherein the message release score is smaller than the red point unvarnished score.
In a specific implementation process, as shown in fig. 3, if the current relationship score is between the message release score and the red point unvarnished transmission score when the message processing trigger information is received, and the target service message is in the message set at this time, the target service message can be released, that is, the target service message is released from the message set and directly displayed in the home page interface of the message list, so that the user can conveniently view the target service message.
In some embodiments of the present description, the determining a message processing decision for the target service message according to the current relationship score includes:
and if the current relation score is larger than the red point unvarnished transmission score, the message processing decision of the target service message is to display the message reminding mode of the target service message on a message reminding interface of the message list.
In a specific implementation process, as shown in fig. 3, if the current relationship score is greater than the red point unvarnished transmission score when the message processing trigger information is received, it can be shown that the service message is important for the user now, and the reminding mode of the service message can be displayed on the message reminding interface of the message list. Generally, the reminding mode of a single service message can only be accumulated and displayed on a message list reminding interface together with the number of other unread messages, such as the number 12 at the upper right corner of a message icon below the message list interface in fig. 2, a single unread message can only be marked by a red dot in a message line, and the red dot cannot be directly displayed at the bottom of the message list through transmission. In the embodiment of the description, for more important messages, namely messages with higher user click frequency, the red point reminder of the messages can be directly transmitted to the bottom of the message list and directly displayed on the reminder interface of the message list. Such as: a red dot may be added next to the number 12 in fig. 2 to indicate that there is an important message unread, and the user may directly enter the message interface by clicking on the red dot icon on the message, so as to facilitate reading by the user.
In addition, the user can set a decision-exemption period according to actual needs, and the service message with the decision-exemption period can not execute a corresponding message processing decision. Or, some enforced policies can be set according to the user usage requirement, such as: the user actively sets the service message proposed from the message set, the message aggregation processing is not performed within 3 months, the user actively sets the set-top service message, the message aggregation processing is not performed, and the like, and different decision strategies can be configured specifically based on actual use requirements.
In some embodiments of the present description, the method further comprises:
and after determining the message processing decision of the target service message, receiving the actual operation behavior of the user on the target service message, and determining whether to execute the message processing decision according to the actual operation behavior.
In a specific implementation process, after determining a message processing decision for a target service message, an actual operation behavior of a user on the target service message may be received, and whether to execute the message processing decision may be determined based on the actual operation behavior of the user. For example: and if a new message arrives, acquiring a current relationship score corresponding to the message, and determining that the service message needs to be subjected to message degradation processing based on the current relationship score. And if the user clicks the message within the specified time, canceling the message degradation processing of the service message, and if the user does not click the message within the specified time, executing the message degradation processing of the service message. Based on the execution result, the display content of each message in the message list is updated, such as: updating the quantity of unread messages, updating the reminding mode of messages and the like.
Based on the actual operation of the user, the message processing decision is adjusted in time, so that the actual use requirement of the user can be met by the message processing mode, the user can check the message conveniently, and the accuracy of message processing is improved.
The service message processing method in this embodiment may be applied to a server or a client, taking application to a server as an example, fig. 4 is a schematic diagram of a principle of service message processing in one embodiment of this specification, as shown in fig. 4, a terminal intelligence may be understood as a server for message processing, a message center may be understood as a message sending module in the server, and a service party client may be understood as each service party issuing a message.
Terminal intelligence:
a. calculation of change of relationship score: the user behavior of the current time is calculated by the end intelligence through an algorithm model in each process, the relationship value of the user and the service message is added or subtracted, and the relationship value is reported to a message center station for summarizing decision;
b. decision execution and rejection (e.g., user clicks on service message to be downgraded by decision, reject downgrade decision).
The message center station:
a. calculating a relation score decision criterion of each strategy of the user;
b. and summarizing and reporting the value change, summarizing and making a decision and issuing according to a decision criterion.
Decision link overview:
a. each time of process user behaviors, the terminal intelligence calculates the addition and subtraction change of the relationship value of the user and the service message in the user behaviors at this time through an algorithm model, reports the addition and subtraction change to a message center, the center collects the addition and subtraction change reported each time and carries out decision judgment according to a user decision standard, and sends a decision to a message tab, namely a message list, and the message tab carries out execution and rejection according to the decision and the current behaviors of the user (if the user clicks a message box degraded by the decision, the rejection degradation decision is carried out);
b. and (4) performing user decision standard calculation by the message center according to the user behavior data and the decision standard algorithm model each time the behavior data of the process user flows back. Through the decision of the end-side model, the method can help the user to process invalid messages in a personalized manner, expose valuable messages and improve the user experience.
As shown in fig. 4, two implementation scenarios of message degradation and message aggregation are presented, a message middlebox may send a processing decision configuration of end intelligence on each service message to a business side client, and the business side client stores the decision configuration. The message center station sends the message to the service side client, the service side client can pick up the message list, the message list sends the message to the terminal intelligence, and the terminal intelligence decides whether to carry out degradation processing on the message. And updating the display mode of each message in the current message list based on the decision of the terminal intelligence. The decision principle of message degradation and message aggregation can be referred to as follows:
1) message degradation
Initial policy (initially off, not automatically active): service messages not clicked by the user are degraded within 30 days;
the strategy is as follows:
the time when the user last clicked the service message;
the current reminding mode (red dot or number) of the service message;
whether the service message is currently set to the top;
the state of the do not disturb switch in the service message setting item;
the time when the user turns off the non-disturbing switch in the service message setting item;
strategy initiation opportunity: when new messages are sent
Policy applicable object: service messages, whether or not packed in a message collection;
the applicable effect of the strategy is as follows: after the strategy is hit, the reminding mode of the new message is changed into red point reminding/silent reminding (no intercepted message temporarily);
and (4) strategy invalidation:
the strategy failure time is as follows: hitting the service message of the degradation strategy, and the user clicks again and then the degradation strategy is invalid;
the strategy failure effect is as follows: reminding the latest message after the user clicks the service message according to a reminding mode set by the message; (note: the policy validation post-set does not affect the policy validation, and the policy time adjustment does not affect the service message which has hit the old policy.)
Policy exemption: meaning that the policy does not calculate the time to not start. For example, the downgrade policy is that service messages that the user did not click on within 30 days are downgraded to a red point reminder by a numeric reminder. If 7.1-7.10 are exempt periods, then this "30 days" means starting at 7.11. The service message actively set by the user is not influenced by the downgrade strategy, and the calculation time of the restart strategy after set top is cancelled. Service messages for failure of the downgrade policy, exempt from downgrade policy for X days (supporting configuration). And restarting the strategy calculation time after the exemption period is finished.
1) Message aggregation
Initial policy (initially off, not automatically active): automatically collecting service messages of the red point reminding which are not clicked by the user within 30 days;
the strategy is as follows:
the time when the user last clicked the service message;
whether the service message is put away or put away when the user clicks the message box;
whether the service message is currently in a put or a put state;
the current reminding mode (red dot or number) of the service message;
whether the service message is currently set to the top;
the time for opening the option of 'show in message list' in the setting item by the user;
strategy initiation opportunity: when a user logs on the terminal;
policy applicable object: the current reminding mode of the service message released from the message set is red point reminding;
the applicable effect of the strategy is as follows:
after the strategy is hit, the service message is collected in a message set;
the option of 'show in message list' in the setting item is closed;
policy exemption: the service information actively set by the user is not influenced by the retraction strategy, and the strategy calculation time is restarted after the user sets the top.
In the embodiment of the specification, through the decision of the end-side model, the user can be personally helped to process invalid messages, valuable messages are exposed, the user experience is improved, and the message conversion rate is improved.
In the present specification, each embodiment of the method is described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. The relevant points can be obtained by referring to the partial description of the method embodiment.
Based on the service message processing method, one or more embodiments of the present specification further provide an apparatus for service message processing. The apparatus may include apparatus (including distributed systems), software (applications), modules, plug-ins, servers, clients, etc. that use the methods described in embodiments of the present specification in conjunction with hardware where necessary to implement the methods. Based on the same innovative conception, embodiments of the present specification provide an apparatus as described in the following embodiments. Since the implementation scheme of the apparatus for solving the problem is similar to that of the method, the specific apparatus implementation in the embodiment of the present specification may refer to the implementation of the foregoing method, and repeated details are not repeated. As used hereinafter, the term "unit" or "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Specifically, fig. 5 is a schematic block diagram of an embodiment of a service message processing apparatus provided in this specification, and as shown in fig. 5, the service message processing apparatus provided in this specification may include:
a message operation receiving module 51, configured to obtain configuration information of a service message and an operation behavior of a user on the service message when the user operates the service message in a message list;
a relation score calculation module 52, configured to calculate, according to the configuration information and the operation behavior, a relation score between the user and the service message after each user operation;
a message processing triggering module 53, configured to, when receiving message processing triggering information, obtain a current relationship score corresponding to a target service message corresponding to the message processing triggering information;
and a message processing decision module 54, configured to determine a message processing decision for the target service message according to the current relationship score.
The embodiment of the specification can calculate the change value of the relationship value between the user and the service message each time the user operates the service message, and can accumulate and summarize the current relationship value between the user and the target service message based on the change value of the relationship value each time after receiving the message processing trigger information. The current relationship score can represent the closeness degree between the user and the target service message or the attention degree of the user to the target service message, so that a message processing decision of the target service message is determined based on the current relationship score, different processing modes are provided for different service messages, the reading requirements of the user on different service messages are met, the personalized processing of the service messages is realized, and the message conversion rate and the message checking efficiency of the user are improved.
It should be noted that the above-mentioned apparatus may also include other embodiments according to the description of the corresponding method embodiment. The specific implementation manner may refer to the description of the above corresponding method embodiment, and is not described in detail herein.
An embodiment of the present specification further provides a service message processing apparatus, including: at least one processor and a memory for storing processor-executable instructions, the processor implementing the service message processing method of the above embodiments when executing the instructions, such as:
when receiving that a user operates a service message in a message list, acquiring configuration information of the service message and an operation behavior of the user on the service message;
calculating a relation score between the user and the service message after each user operation according to the configuration information and the operation behavior;
when message processing trigger information is received, acquiring a current relation score corresponding to a target service message corresponding to the message processing trigger information;
and determining a message processing decision for the target service message according to the current relationship score.
It should be noted that the above-described device or system may also include other embodiments according to the description of the method embodiments. The specific implementation manner may refer to the description of the related method embodiment, and is not described in detail herein.
The service message processing device and equipment provided by the specification can also be applied to various data analysis processing systems. The system or server or terminal or device may be a single server, or may include a server cluster, a system (including a distributed system), software (applications), actual operating devices, logical gate devices, quantum computers, etc. using one or more of the methods described herein or one or more embodiments of the system or server or terminal or device, in combination with necessary end devices implementing hardware. The system for checking for discrepancies may comprise at least one processor and a memory storing computer-executable instructions that, when executed by the processor, implement the steps of the method of any one or more of the embodiments described above.
The method embodiments provided by the embodiments of the present specification can be executed in a mobile terminal, a computer terminal, a server or a similar computing device. Taking the example of the server as an example, fig. 6 is a block diagram of a hardware structure of a service message processing server in an embodiment of the present specification, and the computer terminal may be the service message processing server or the service message processing apparatus in the above embodiment. As shown in fig. 6, the server 10 may include one or more (only one shown) processors 100 (the processors 100 may include, but are not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA, etc.), a non-volatile memory 200 for storing data, and a transmission module 300 for communication functions. It will be understood by those skilled in the art that the structure shown in fig. 6 is only an illustration and is not intended to limit the structure of the electronic device. For example, the server 10 may also include more or fewer plug-ins than shown in FIG. 6, and may also include other processing hardware, such as a database or multi-level cache, a GPU, or have a different configuration than shown in FIG. 6, for example.
The non-volatile memory 200 may be used to store software programs and modules of application software, such as program instructions/modules corresponding to the service message processing method in the embodiment of the present specification, and the processor 100 executes various functional applications and resource data updates by executing the software programs and modules stored in the non-volatile memory 200. Non-volatile memory 200 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the non-volatile memory 200 may further include memory located remotely from the processor 100, which may be connected to a computer terminal through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission module 300 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the computer terminal. In one example, the transmission module 300 includes a Network adapter (NIC) that can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission module 300 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The method or apparatus provided in this specification and described in the foregoing embodiments may implement service logic through a computer program and record the service logic on a storage medium, where the storage medium may be read and executed by a computer, and implement the effects of the solutions described in the embodiments of this specification, such as:
when receiving that a user operates a service message in a message list, acquiring configuration information of the service message and an operation behavior of the user on the service message;
calculating a relation score between the user and the service message after each user operation according to the configuration information and the operation behavior;
when message processing trigger information is received, acquiring a current relation score corresponding to a target service message corresponding to the message processing trigger information;
and determining a message processing decision for the target service message according to the current relationship score.
The storage medium may include a physical device for storing information, and typically, the information is digitized and then stored using an electrical, magnetic, or optical media. The storage medium may include: devices that store information using electrical energy, such as various types of memory, e.g., RAM, ROM, etc.; devices that store information using magnetic energy, such as hard disks, floppy disks, tapes, core memories, bubble memories, and usb disks; devices that store information optically, such as CDs or DVDs. Of course, there are other ways of storing media that can be read, such as quantum memory, graphene memory, and so forth.
The service message processing method or apparatus provided in the embodiments of the present specification may be implemented in a computer by a processor executing corresponding program instructions, for example, implemented in a PC end using a c + + language of a windows operating system, implemented in a linux system, or implemented in an intelligent terminal using android, iOS system programming languages, implemented in processing logic based on a quantum computer, or the like.
The embodiments of the present description are not limited to what must be consistent with industry communications standards, standard computer resource data updating and data storage rules, or what is described in one or more embodiments of the present description. Certain industry standards, or implementations modified slightly from those described using custom modes or examples, may also achieve the same, equivalent, or similar, or other, contemplated implementations of the above-described examples. The embodiments using the modified or transformed data acquisition, storage, judgment, processing and the like can still fall within the scope of the alternative embodiments of the embodiments in this specification.
In the 90 s of the 20 th century, improvements in a technology could clearly distinguish between improvements in hardware (e.g., improvements in circuit structures such as diodes, transistors, switches, etc.) and improvements in software (improvements in process flow). However, as technology advances, many of today's process flow improvements have been seen as direct improvements in hardware circuit architecture. Designers almost always obtain the corresponding hardware circuit structure by programming an improved method flow into the hardware circuit. Thus, it cannot be said that an improvement in the process flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (PLD), such as a Field Programmable Gate Array (FPGA), is an integrated circuit whose Logic functions are determined by programming the Device by a user. A digital system is "integrated" on a PLD by the designer's own programming without requiring the chip manufacturer to design and fabricate application-specific integrated circuit chips. Furthermore, nowadays, instead of manually making an Integrated Circuit chip, such Programming is often implemented by "logic compiler" software, which is similar to a software compiler used in program development and writing, but the original code before compiling is also written by a specific Programming Language, which is called Hardware Description Language (HDL), and HDL is not only one but many, such as abel (advanced Boolean Expression Language), ahdl (alternate Hardware Description Language), traffic, pl (core universal Programming Language), HDCal (jhdware Description Language), lang, Lola, HDL, laspam, hardward Description Language (vhr Description Language), vhal (Hardware Description Language), and vhigh-Language, which are currently used in most common. It will also be apparent to those skilled in the art that hardware circuitry that implements the logical method flows can be readily obtained by merely slightly programming the method flows into an integrated circuit using the hardware description languages described above.
The controller may be implemented in any suitable manner, for example, the controller may take the form of, for example, a microprocessor or processor and a computer-readable medium storing computer-readable program code (e.g., software or firmware) executable by the (micro) processor, logic gates, switches, an Application Specific Integrated Circuit (ASIC), a programmable logic controller, and an embedded microcontroller, examples of which include, but are not limited to, the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20, and Silicone Labs C8051F320, the memory controller may also be implemented as part of the control logic for the memory. Those skilled in the art will also appreciate that, in addition to implementing the controller as pure computer readable program code, the same functionality can be implemented by logically programming method steps such that the controller is in the form of logic gates, switches, application specific integrated circuits, programmable logic controllers, embedded microcontrollers and the like. Such a controller may thus be considered a hardware component, and the means included therein for performing the various functions may also be considered as a structure within the hardware component. Or even means for performing the functions may be regarded as being both a software module for performing the method and a structure within a hardware component.
For convenience of description, the above platform and terminal are described as being divided into various modules by functions and described separately. Of course, when implementing one or more of the present description, the functions of each module may be implemented in one or more software and/or hardware, or a module implementing the same function may be implemented by a combination of multiple sub-modules or sub-units, etc. The above-described embodiments of the apparatus are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or plug-ins may be combined or integrated into another system, or some features may be omitted or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
These computer program instructions may also be loaded onto a computer or other programmable resource data update apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments may be referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, for system embodiments, since they are substantially similar to method embodiments, the description is relatively simple, and the relevant points can be referred to only part of the description of the method embodiments. In the description of the specification, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the specification. In this specification, the schematic representations of the terms used above are not necessarily intended to refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples. Furthermore, various embodiments or examples and features of different embodiments or examples described in this specification can be combined and combined by one skilled in the art without contradiction.
The above description is merely exemplary of one or more embodiments of the present disclosure and is not intended to limit the scope of one or more embodiments of the present disclosure. Various modifications and alterations to one or more embodiments described herein will be apparent to those skilled in the art. Any modification, equivalent replacement, improvement or the like made within the spirit and principle of the present specification should be included in the scope of the claims.
Claims (10)
1. A method of service message processing, the method comprising:
when receiving that a user operates a service message in a message list, acquiring configuration information of the service message and an operation behavior of the user on the service message;
calculating a relation score between the user and the service message after each user operation according to the configuration information and the operation behavior;
when message processing trigger information is received, acquiring a current relation score corresponding to a target service message corresponding to the message processing trigger information;
and determining a message processing decision for the target service message according to the current relationship score.
2. The method of claim 1, wherein calculating a relationship score between the user and the service message after each user operation according to the configuration information and the operation behavior comprises:
after each time the user operates the service message, calculating a relation score change value between the user and the service message in the current user operation according to the configuration information and the operation behavior;
obtaining a historical relationship score between the user and the service message after the last user operation;
and calculating the relation score between the user and the service message after the current user operates according to the historical relation score and the relation score change value.
3. The method of claim 2, wherein calculating a change value of a relationship score between the user and the service message in a current user operation comprises:
after each time the user operates the service message, acquiring the historical operation time of the last operation on the service message by the user;
and calculating a relation score change value between the user and the service message in the current user operation according to the time difference between the historical operation time and the current time, the configuration information and the operation behavior.
4. The method of claim 1, the determining a message processing decision for the target service message based on the current relationship score, comprising:
if the current relationship score is greater than a message aggregate score and less than a message downgrade score and the target service message is not in a message set, a message processing decision for the target service message is to aggregate the target service message in the message set, where the message aggregate score is less than the message downgrade score.
5. The method of claim 1, the determining a message processing decision for the target service message based on the current relationship score, comprising:
and if the current relation score is larger than the message degradation score and smaller than the message emission score, the message processing decision of the target service message is to perform degradation processing on the message reminding mode of the target service message, wherein the message degradation score is smaller than the message emission score.
6. The method of claim 1, the determining a message processing decision for the target service message based on the current relationship score, comprising:
and if the current relationship score is larger than a message release score and smaller than a red point unvarnished score and the target service message is in a message set, making a message processing decision on the target service message that the target service message is released from the message set and displayed in a message list interface home page, wherein the message release score is smaller than the red point unvarnished score.
7. The method of claim 1, the determining a message processing decision for the target service message based on the current relationship score, comprising:
and if the current relation score is larger than the red point unvarnished transmission score, the message processing decision of the target service message is to display the message reminding mode of the target service message on a message reminding interface of the message list.
8. The method of claim 1, further comprising:
and after determining the message processing decision of the target service message, receiving the actual operation behavior of the user on the target service message, and determining whether to execute the message processing decision according to the actual operation behavior.
9. A service message processing apparatus, the apparatus comprising:
the message operation receiving module is used for acquiring the configuration information of the service message and the operation behavior of the user on the service message when receiving the operation of the user on the service message in the message list;
the relation score calculation module is used for calculating the relation score between the user and the service message after each user operation according to the configuration information and the operation behavior;
the message processing triggering module is used for acquiring a current relation score corresponding to a target service message corresponding to the message processing triggering information when the message processing triggering information is received;
and the message processing decision module is used for determining a message processing decision for the target service message according to the current relation score.
10. A service message processing apparatus comprising: at least one processor and a memory for storing processor-executable instructions, the processor implementing the method of any one of claims 1-8 when executing the instructions.
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