CN113672828A - Marketing share value quantitative analysis method and device - Google Patents
Marketing share value quantitative analysis method and device Download PDFInfo
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- CN113672828A CN113672828A CN202111033504.XA CN202111033504A CN113672828A CN 113672828 A CN113672828 A CN 113672828A CN 202111033504 A CN202111033504 A CN 202111033504A CN 113672828 A CN113672828 A CN 113672828A
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Abstract
The invention provides a marketing share value quantitative analysis method and a marketing share value quantitative analysis device, which belong to big data, and comprise the following steps: determining a marketing sharing link according to the marketing mode parameters; sending the marketing sharing link to a marketing sharee through a sharing channel; after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, determining marketing sharing data; and determining a marketing sharing value quantitative analysis result according to the marketing sharing data. According to the method, marketing mode parameters are added in the link generated in the marketing sharing process, so that the sharing effect of various marketing modes can be analyzed, the marketing sharing value is further quantitatively analyzed, the actual value effect after sharing can be more effectively analyzed, and a more accurate marketing object range is provided for subsequent marketing.
Description
Technical Field
The invention relates to the technical field of computer data processing, in particular to a marketing share value quantitative analysis method and device.
Background
This section is intended to provide a background or context to the embodiments of the invention that are recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.
At present, in the process of business marketing development of various banks, marketing sharing means are often adopted to stimulate marketing sharers, but the problem of the aspect of common value analysis often exists: the marketing sharing mode is lacked, and the more effective marketing sharing mode cannot be known; single sharing success times are counted, and quantitative analysis of marketing sharing value is lacked; simple marketing people counting motivation cannot accurately mine key personnel roles shared by marketing.
Therefore, how to provide a new solution, which can solve the above technical problems, is a technical problem to be solved in the art.
Disclosure of Invention
The embodiment of the invention provides a marketing sharing value quantitative analysis method, which is characterized in that marketing mode parameters are added in a link generated in a marketing sharing process so as to analyze the sharing effect of various marketing modes, and the method comprises the following steps:
determining a marketing sharing link according to the marketing mode parameters;
sending the marketing sharing link to a marketing sharee through a sharing channel;
after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, determining marketing sharing data;
and determining a marketing sharing value quantitative analysis result according to the marketing sharing data.
The embodiment of the present invention further provides a marketing share value quantitative analysis device, including:
the marketing sharing link determining module is used for determining a marketing sharing link according to the marketing mode parameters;
the marketing sharing link sharing module is used for sending the marketing sharing link to a marketing sharee through a sharing channel;
the marketing sharing data determining module is used for determining marketing sharing data after the marketing sharee finishes corresponding marketing business through the marketing sharing link;
and the marketing share value quantitative analysis module is used for determining a marketing share value quantitative analysis result according to the marketing share data.
The embodiment of the invention also provides computer equipment which comprises a memory, a processor and a computer program which is stored on the memory and can run on the processor, wherein when the processor executes the computer program, the marketing share value quantitative analysis method is realized.
An embodiment of the present invention further provides a computer-readable storage medium, where a computer program for executing the marketing share value quantitative analysis method is stored in the computer-readable storage medium.
The embodiment of the invention provides a marketing share value quantitative analysis method and a marketing share value quantitative analysis device, wherein the method comprises the following steps: firstly, determining a marketing sharing link according to marketing mode parameters; then, the marketing sharing link is sent to the marketing sharee through a sharing channel; then, after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, marketing sharing data are determined; and finally, determining a marketing sharing value quantitative analysis result according to the marketing sharing data. According to the embodiment of the invention, marketing mode parameters are added in the link generated in the marketing sharing process, so that the sharing effect of various marketing modes can be analyzed, the marketing sharing value is further quantitatively analyzed, the actual value effect after sharing can be more effectively analyzed, and a more accurate marketing object range is provided for subsequent marketing.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts. In the drawings:
fig. 1 is a schematic view of a marketing share value quantitative analysis method according to an embodiment of the present invention.
Fig. 2 is a schematic diagram illustrating a process of determining a marketing share link according to a marketing share value quantitative analysis method in an embodiment of the present invention.
Fig. 3 is a schematic diagram illustrating a process of determining a result of the quantitative analysis of the marketing share value by using the quantitative analysis method of the marketing share value according to the embodiment of the present invention.
Fig. 4 is a schematic diagram of a computer device for executing a marketing share value quantitative analysis method implemented by the present invention.
Fig. 5 is a schematic view of a marketing share value quantitative analysis apparatus according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the embodiments of the present invention are further described in detail below with reference to the accompanying drawings. The exemplary embodiments and descriptions of the present invention are provided to explain the present invention, but not to limit the present invention.
The invention belongs to big data technology. Fig. 1 is a schematic view of a marketing share value quantitative analysis method according to an embodiment of the present invention, and as shown in fig. 1, an embodiment of the present invention provides a marketing share value quantitative analysis method, where marketing mode parameters are added to a link generated in a marketing share process so as to analyze share effects of various marketing modes, where the method includes:
step 101: determining a marketing sharing link according to the marketing mode parameters;
step 102: sending the marketing sharing link to a marketing sharee through a sharing channel;
step 103: after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, determining marketing sharing data;
step 104: and determining a marketing sharing value quantitative analysis result according to the marketing sharing data.
The marketing share value quantitative analysis method provided by the embodiment of the invention comprises the following steps: firstly, determining a marketing sharing link according to marketing mode parameters; then, the marketing sharing link is sent to the marketing sharee through a sharing channel; then, after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, marketing sharing data are determined; and finally, determining a marketing sharing value quantitative analysis result according to the marketing sharing data. According to the embodiment of the invention, marketing mode parameters are added in the link generated in the marketing sharing process, so that the sharing effect of various marketing modes can be analyzed, the marketing sharing value is further quantitatively analyzed, the actual value effect after sharing can be more effectively analyzed, and a more accurate marketing object range is provided for subsequent marketing.
The effectiveness of the marketing mode cannot be counted due to the fact that the existing sharing link only carries identification information of sharers and lacks of a sharing mode; the marketing sharing value is analyzed, the number of the marketing sharers is simply counted, and the real business value brought by successful sharing cannot be measured in a finer granularity mode; and the marketing sharing relation atlas is lacked, and key influence sharing personnel cannot be identified. In order to solve the above problems, embodiments of the present invention provide a scheme for analyzing a marketing sharing mechanism, which can accurately count the marketing mode effect, the business value statistics caused by marketing sharing, and the role of key marketing sharing personnel, so as to identify a more efficient marketing mode and a more potential marketing sharer, thereby improving the marketing sharing effect. When the marketing share value quantitative analysis method provided by the embodiment of the present invention is implemented specifically, in an embodiment, the implementation may include:
determining a marketing sharing link according to the marketing mode parameters;
sending the marketing sharing link to a marketing sharee through a sharing channel;
after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, determining marketing sharing data;
and determining a marketing sharing value quantitative analysis result according to the marketing sharing data.
Through adding marketing mode parameter in the link that the in-process produced is shared in marketing to can analyze various marketing mode sharing effects, further carry out marketing sharing value quantitative analysis, with the actual value effect after can more effectively analyzing sharing, provide more accurate marketing object scope for follow-up marketing.
Fig. 2 is a schematic diagram illustrating a process of determining a marketing share link by a marketing share value quantitative analysis method according to an embodiment of the present invention, and as shown in fig. 2, when the marketing share value quantitative analysis method according to the embodiment of the present invention is specifically implemented, in an embodiment, determining a marketing share link according to a marketing mode parameter includes:
step 201: when a marketing sharer initiates sharing operation, determining service parameters and marketing sharer information according to a sharing mode and a service scene;
step 202: and generating a marketing sharing link according to the business parameters and the marketing sharer information by combining with the marketing mode parameters.
In an embodiment, the marketing mode parameter may include multiple modes such as an existing WeChat, a browser link, a Paibao, a microblog, and the like, and thus when determining the marketing sharing link according to the marketing mode parameter, the method may include: firstly, when a marketing sharer initiates sharing operation, determining service parameters and marketing sharer information according to a sharing mode and a service scene; and then, generating a marketing sharing link according to the business parameters and the marketing sharer information by combining with the marketing mode parameters. Marketing mode data can be counted by adding marketing mode (WeChat, browser link, Paibao, microblog and the like) parameters in a link generated in the marketing sharing process; in specific implementation, a client selects sharing, generates a corresponding marketing sharing URL link according to a sharing mode and a service scene, adds the sharing mode as a URL parameter except necessary service parameters and sharer information, and then completes sharing of a corresponding sharing channel. So that the effect of sharing by various marketing modes can be analyzed.
Through adding marketing mode parameter in the link that the in-process produced is shared in marketing to can analyze various marketing mode sharing effects, further carry out marketing sharing value quantitative analysis, with the actual value effect after can more effectively analyzing sharing, provide more accurate marketing object scope for follow-up marketing.
Specifically, when the marketing sharing value quantitative analysis method provided by the embodiment of the present invention is implemented, in an embodiment, after the marketing sharee completes the corresponding marketing service through the marketing sharing link, the determining marketing sharing data includes:
after the marketing sharee receives the marketing sharing link, selecting a corresponding marketing sharing link inlet, and performing marketing business processing on the marketing sharing link;
and after the marketing business processing is finished, determining marketing sharing data.
In an embodiment, after the marketing sharee completes the corresponding marketing service through the marketing sharing link, the marketing sharing data is determined, and the specific process may include: firstly, after a marketing sharee receives a marketing sharing link, selecting a corresponding marketing sharing link inlet, and carrying out marketing business processing on the marketing sharing link; then, after the marketing business processing is completed, the marketing sharing data is determined.
After the sharee client selects the corresponding marketing sharing link entrance, the banking business system records and stores the corresponding marketing sharing data after finishing the corresponding business.
Through adding marketing mode parameter in the link that the in-process produced is shared in marketing to can analyze various marketing mode sharing effects, further carry out marketing sharing value quantitative analysis, with the actual value effect after can more effectively analyzing sharing, provide more accurate marketing object scope for follow-up marketing.
Fig. 3 is a schematic diagram illustrating a process of determining a result of the quantitative analysis of the marketing share value by using the method for quantitatively analyzing the marketing share value according to the embodiment of the present invention, as shown in fig. 3, when the method for quantitatively analyzing the marketing share value according to the embodiment of the present invention is specifically implemented, in an embodiment, determining a result of the quantitative analysis of the marketing share value according to marketing share data includes:
step 301: carrying out statistical analysis on the marketing sharing data, and determining the statistical data of the marketing successful customer behaviors;
step 302: and according to the statistical data of the marketing successful customer behaviors and the value definitions of different business types within a set period, carrying out quantitative analysis on the marketing shared value and determining the result of the quantitative analysis on the marketing shared value.
In an embodiment, according to the marketing sharing data, a result of the quantitative analysis of the marketing sharing value is determined, and the specific process may include:
firstly, carrying out statistical analysis on marketing sharing data to determine the statistical data of the behaviors of the customers who are successfully marketed;
and then, according to the statistical data of the behaviors of the clients successfully marketed and the value definitions of different business types within a set period, carrying out quantitative analysis on the marketing share value and determining the result of the quantitative analysis on the marketing share value.
And in the statistical data of the marketing sharing successful customer behaviors, performing quantitative analysis on the marketing sharing value according to different value definitions of service types in a certain period (such as one month).
The marketing carries out multidimensional data statistics and analysis on shared data, and the method mainly comprises the following steps: marketing mode statistical analysis, including: sharing times and conversion rate; marketing share value quantitative analysis mainly comprises the following steps: in the statistical data of the customer behavior successfully shared by marketing, statistics is carried out according to different value definitions (such as non-financial business use record weight 1 times + financial business use weight 10 times) of business types in a certain period (such as a month).
And in the statistical data of the behaviors of the clients successfully shared by marketing, the marketing sharing value is quantitatively analyzed according to different value definitions of the service types in a set period, so that the actual value effect after sharing can be more effectively analyzed.
Through adding marketing mode parameter in the link that the in-process produced is shared in marketing to can analyze various marketing mode sharing effects, further carry out marketing sharing value quantitative analysis, with the actual value effect after can more effectively analyzing sharing, provide more accurate marketing object scope for follow-up marketing.
When the marketing share value quantitative analysis method provided by the embodiment of the present invention is implemented specifically, in an embodiment, the method further includes:
and determining a marketing sharing relationship map according to the marketing sharing value quantitative analysis result.
Specifically, when the marketing share value quantitative analysis method provided by the embodiment of the present invention is implemented, in an embodiment, determining a marketing share relationship map according to a marketing share value quantitative analysis result includes:
analyzing the marketing sharing value quantitative analysis result, and determining the front-back association relationship of the marketing sharer and the marketing sharee;
and identifying the roles of key personnel according to the front-back association relationship of the marketing sharer and the marketing sharee, and counting and drawing a marketing sharing relationship map.
In an embodiment, the marketing sharing relationship map is determined according to a marketing sharing value quantitative analysis result, and the specific process may include:
firstly, analyzing a marketing sharing value quantitative analysis result, and determining the front-back association relationship of a marketing sharer and a marketing sharee; and then, identifying the roles of key personnel according to the front-back association relationship of the marketing sharer and the marketing sharee, and counting and drawing a marketing sharing relationship map.
In another embodiment, a marketing sharing relationship map is counted and drawn according to the contextual relationship of the marketing sharer and the marketing sharee so as to identify the role of the key personnel.
In another embodiment, a marketing sharing relationship map is counted and drawn according to the front-back association relationship of the marketing sharer and the marketing sharee so as to identify the role of key personnel and provide a more accurate marketing object range for subsequent marketing.
Through adding marketing mode parameter in the link that the in-process produced is shared in marketing to can analyze various marketing mode sharing effects, further carry out marketing sharing value quantitative analysis, with the actual value effect after can more effectively analyzing sharing, provide more accurate marketing object scope for follow-up marketing.
The marketing share value quantitative analysis method provided by the embodiment of the invention is briefly described below by combining specific scenes:
at present, marketing sharing of various banks is realized by only carrying identification information (such as user ID or mobile phone number) of sharers except current business product parameter entries in sharing links, and counting and issuing rewards are generally realized by adopting simple marketing success customer numbers for incentives of marketing sharers.
The effectiveness of the marketing mode cannot be counted due to the fact that the existing sharing link only carries identification information of sharers and lacks of a sharing mode; the marketing sharing value is analyzed, the number of the marketing sharers is simply counted, and the real business value brought by successful sharing cannot be measured in a finer granularity mode; and the marketing sharing relation atlas is lacked, and key influence sharing personnel cannot be identified.
The marketing sharing value quantitative analysis method provided by the embodiment of the invention can accurately count the marketing mode effect, business value statistics brought by marketing sharing and roles of marketing sharing key personnel, so that a more efficient marketing mode and a more potential marketing sharer are more identified, and the marketing sharing effect is improved.
Adding parameters of marketing modes (WeChat, browser link, Paibao, microblog and the like) in a link generated in the marketing sharing process so as to count marketing mode data; in the statistical data of the marketing sharing successful customer behaviors, the marketing sharing value is quantitatively analyzed according to different value definitions of service types in a certain period (such as one month); and counting and drawing a marketing sharing relationship map according to the front and back association relationship of the marketing sharer and the marketing sharee so as to identify the roles of the key personnel.
The principle of the marketing share value quantitative analysis method provided by the embodiment of the invention comprises the following steps:
adding parameters of marketing modes (WeChat, browser link, Paibao, microblog and the like) in a link generated in the marketing sharing process so as to count marketing mode data;
in the statistical data of the marketing sharing successful customer behaviors, the marketing sharing value is quantitatively analyzed according to different value definitions of service types in a certain period (such as one month);
and counting and drawing a marketing sharing relationship map according to the front and back association relationship of the marketing sharer and the marketing sharee so as to identify the roles of the key personnel.
The embodiment of the invention also provides a modularized example of the marketing share value quantitative analysis method, which mainly comprises the following steps: the sharing link generation module and the sharing data analysis module;
the sharing link generation module: and generating corresponding marketing sharing links according to different sharing modes.
The shared data analysis module: and collecting the generated business record data of the sharees, carrying out quantitative analysis on the marketing sharing value, and drawing a marketing sharing relationship map.
The data flow of the modular example of the marketing share value quantitative analysis method comprises the following steps:
1. when the client selects to share, the sharing link generation module generates a corresponding marketing sharing URL link according to the sharing mode and the service scene, the sharing mode is added as a URL parameter except necessary service parameters and sharer information, and then the client completes sharing of a corresponding sharing channel.
2. After the sharee client selects the corresponding marketing sharing link entrance, the banking business system records the corresponding marketing sharing information to the marketing sharing analysis module after finishing the corresponding business.
3. And the marketing sharing analysis module is used for carrying out multi-dimensional data statistics and analysis on the shared data. Mainly comprises the following steps: marketing mode statistical analysis (sharing times and conversion rate); the marketing sharing value quantitative analysis is carried out, and in the customer behavior statistical data which is successfully marketed and shared, statistics is carried out according to different value definitions (such as non-financial service use record weight 1 times + financial service use weight 10 times) of service types in a certain period (such as a month); and counting and drawing a marketing sharing relationship map according to the front and back association relationship of the marketing sharer and the marketing sharee so as to identify the roles of the key personnel.
According to the embodiment of the invention, parameters of marketing modes (WeChat, browser link, Paibao, microblog and the like) are added in the link generated in the marketing sharing process, so that the sharing effect of various marketing modes can be analyzed; in the statistical data of the behavior of the customers successfully shared by marketing, marketing sharing value is quantitatively analyzed according to different value definitions of business types in a certain period (such as within one month), so that the actual value effect after sharing can be more effectively analyzed; and counting and drawing a marketing sharing relationship map according to the front and back association relationship of the marketing sharer and the marketing sharee so as to identify the roles of key personnel and provide a more accurate marketing object range for subsequent marketing.
Fig. 4 is a schematic diagram of a computer device for executing a marketing share value quantitative analysis method implemented by the present invention, and as shown in fig. 4, an embodiment of the present invention further provides a computer device including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor executes the computer program to implement the marketing share value quantitative analysis method.
An embodiment of the present invention further provides a computer-readable storage medium, where a computer program for implementing the marketing share value quantitative analysis method is stored in the computer-readable storage medium.
The embodiment of the invention also provides a marketing share value quantitative analysis device, which is described in the following embodiment. Because the principle of the device for solving the problems is similar to the marketing share value quantitative analysis method, the implementation of the device can refer to the implementation of the marketing share value quantitative analysis method, and repeated parts are not repeated.
Fig. 5 is a schematic view of a marketing share value quantitative analysis apparatus according to an embodiment of the present invention, and as shown in fig. 5, an embodiment of the present invention further provides a marketing share value quantitative analysis apparatus, which may include:
a marketing sharing link determining module 501, configured to determine a marketing sharing link according to the marketing mode parameter;
a marketing sharing link sharing module 502, configured to send a marketing sharing link to a marketing sharee through a sharing channel;
the marketing sharing data determining module 503 is configured to determine marketing sharing data after the marketing sharee completes the corresponding marketing service through the marketing sharing link;
and the marketing share value quantitative analysis module 504 is configured to determine a marketing share value quantitative analysis result according to the marketing share data.
When the marketing sharing value quantitative analysis device provided by the embodiment of the present invention is implemented specifically, in an embodiment, the marketing sharing link determination module is specifically configured to:
when a marketing sharer initiates sharing operation, determining service parameters and marketing sharer information according to a sharing mode and a service scene;
and generating a marketing sharing link according to the business parameters and the marketing sharer information by combining with the marketing mode parameters.
When the marketing share value quantitative analysis device provided by the embodiment of the present invention is implemented specifically, in an embodiment, the marketing share data determination module is specifically configured to:
after the marketing sharee receives the marketing sharing link, selecting a corresponding marketing sharing link inlet, and performing marketing business processing on the marketing sharing link;
and after the marketing business processing is finished, determining marketing sharing data.
When the marketing share value quantitative analysis device provided by the embodiment of the present invention is implemented specifically, in an embodiment, the marketing share value quantitative analysis module is specifically configured to:
carrying out statistical analysis on the marketing sharing data, and determining the statistical data of the marketing successful customer behaviors;
and according to the statistical data of the marketing successful customer behaviors and the value definitions of different business types within a set period, carrying out quantitative analysis on the marketing shared value and determining the result of the quantitative analysis on the marketing shared value.
When the marketing share value quantitative analysis device provided by the embodiment of the present invention is implemented specifically, in an embodiment, the marketing share value quantitative analysis module is further configured to:
and determining a marketing sharing relationship map according to the marketing sharing value quantitative analysis result.
When the marketing share value quantitative analysis device provided by the embodiment of the present invention is implemented specifically, in an embodiment, the marketing share value quantitative analysis module is further configured to:
analyzing the marketing sharing value quantitative analysis result, and determining the front-back association relationship of the marketing sharer and the marketing sharee;
and identifying the roles of key personnel according to the front-back association relationship of the marketing sharer and the marketing sharee, and counting and drawing a marketing sharing relationship map.
To sum up, the marketing share value quantitative analysis method and device provided by the embodiment of the invention comprise the following steps: firstly, determining a marketing sharing link according to marketing mode parameters; then, the marketing sharing link is sent to the marketing sharee through a sharing channel; then, after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, marketing sharing data are determined; and finally, determining a marketing sharing value quantitative analysis result according to the marketing sharing data. According to the embodiment of the invention, marketing mode parameters are added in the link generated in the marketing sharing process, so that the sharing effect of various marketing modes can be analyzed, the marketing sharing value is further quantitatively analyzed, the actual value effect after sharing can be more effectively analyzed, and a more accurate marketing object range is provided for subsequent marketing.
According to the embodiment of the invention, parameters of marketing modes (WeChat, browser link, Paibao, microblog and the like) are added in the link generated in the marketing sharing process, so that the sharing effect of various marketing modes can be analyzed; in the statistical data of the behavior of the customers successfully shared by marketing, marketing sharing value is quantitatively analyzed according to different value definitions of business types in a certain period (such as within one month), so that the actual value effect after sharing can be more effectively analyzed; and counting and drawing a marketing sharing relationship map according to the front and back association relationship of the marketing sharer and the marketing sharee so as to identify the roles of key personnel and provide a more accurate marketing object range for subsequent marketing.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present invention is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above-mentioned embodiments are intended to illustrate the objects, technical solutions and advantages of the present invention in further detail, and it should be understood that the above-mentioned embodiments are only exemplary embodiments of the present invention, and are not intended to limit the scope of the present invention, and any modifications, equivalent substitutions, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (14)
1. A marketing share value quantitative analysis method is characterized by comprising the following steps:
determining a marketing sharing link according to the marketing mode parameters;
sending the marketing sharing link to a marketing sharee through a sharing channel;
after the marketing sharee finishes the corresponding marketing business through the marketing sharing link, determining marketing sharing data;
and determining a marketing sharing value quantitative analysis result according to the marketing sharing data.
2. The method of claim 1, wherein determining the marketing sharing link according to the marketing mode parameters comprises:
when a marketing sharer initiates sharing operation, determining service parameters and marketing sharer information according to a sharing mode and a service scene;
and generating a marketing sharing link according to the business parameters and the marketing sharer information by combining with the marketing mode parameters.
3. The method of claim 1, wherein determining marketing sharing data after the marketing sharee completes the corresponding marketing service through the marketing sharing link comprises:
after the marketing sharee receives the marketing sharing link, selecting a corresponding marketing sharing link inlet, and performing marketing business processing on the marketing sharing link;
and after the marketing business processing is finished, determining marketing sharing data.
4. The method of claim 1, wherein determining a marketing share value quantitative analysis result from the marketing share data comprises:
carrying out statistical analysis on the marketing sharing data, and determining the statistical data of the marketing successful customer behaviors;
and according to the statistical data of the marketing successful customer behaviors and the value definitions of different business types within a set period, carrying out quantitative analysis on the marketing shared value and determining the result of the quantitative analysis on the marketing shared value.
5. The method of claim 1, further comprising:
and determining a marketing sharing relationship map according to the marketing sharing value quantitative analysis result.
6. The method of claim 5, wherein determining the marketing sharing relationship graph from the marketing sharing value quantitative analysis result comprises:
analyzing the marketing sharing value quantitative analysis result, and determining the front-back association relationship of the marketing sharer and the marketing sharee;
and identifying the roles of key personnel according to the front-back association relationship of the marketing sharer and the marketing sharee, and counting and drawing a marketing sharing relationship map.
7. A marketing share value quantitative analysis device, comprising:
the marketing sharing link determining module is used for determining a marketing sharing link according to the marketing mode parameters;
the marketing sharing link sharing module is used for sending the marketing sharing link to a marketing sharee through a sharing channel;
the marketing sharing data determining module is used for determining marketing sharing data after the marketing sharee finishes corresponding marketing business through the marketing sharing link;
and the marketing share value quantitative analysis module is used for determining a marketing share value quantitative analysis result according to the marketing share data.
8. The apparatus of claim 7, wherein the marketing sharing link determination module is specifically configured to:
when a marketing sharer initiates sharing operation, determining service parameters and marketing sharer information according to a sharing mode and a service scene;
and generating a marketing sharing link according to the business parameters and the marketing sharer information by combining with the marketing mode parameters.
9. The apparatus of claim 7, wherein the marketing sharing data determination module is specifically configured to:
after the marketing sharee receives the marketing sharing link, selecting a corresponding marketing sharing link inlet, and performing marketing business processing on the marketing sharing link;
and after the marketing business processing is finished, determining marketing sharing data.
10. The apparatus of claim 7, wherein the marketing share value quantitative analysis module is specifically configured to:
carrying out statistical analysis on the marketing sharing data, and determining the statistical data of the marketing successful customer behaviors;
and according to the statistical data of the marketing successful customer behaviors and the value definitions of different business types within a set period, carrying out quantitative analysis on the marketing shared value and determining the result of the quantitative analysis on the marketing shared value.
11. The apparatus of claim 7, wherein the marketing share value quantitative analysis module is further to:
and determining a marketing sharing relationship map according to the marketing sharing value quantitative analysis result.
12. The apparatus of claim 11, wherein the marketing share value quantitative analysis module is further to:
analyzing the marketing sharing value quantitative analysis result, and determining the front-back association relationship of the marketing sharer and the marketing sharee;
and identifying the roles of key personnel according to the front-back association relationship of the marketing sharer and the marketing sharee, and counting and drawing a marketing sharing relationship map.
13. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the processor implements the method of any of claims 1 to 6 when executing the computer program.
14. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program for executing a method according to any one of claims 1 to 6.
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