CN113596523A - Standardized store atmosphere monitoring method and device, computer storage medium and terminal - Google Patents
Standardized store atmosphere monitoring method and device, computer storage medium and terminal Download PDFInfo
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- CN113596523A CN113596523A CN202110711590.9A CN202110711590A CN113596523A CN 113596523 A CN113596523 A CN 113596523A CN 202110711590 A CN202110711590 A CN 202110711590A CN 113596523 A CN113596523 A CN 113596523A
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- 238000012544 monitoring process Methods 0.000 title claims abstract description 88
- 238000000034 method Methods 0.000 title claims abstract description 39
- 238000012806 monitoring device Methods 0.000 claims abstract description 5
- 238000004880 explosion Methods 0.000 claims description 38
- 238000004590 computer program Methods 0.000 claims description 13
- 230000005856 abnormality Effects 0.000 claims description 3
- 238000010276 construction Methods 0.000 description 3
- 230000009286 beneficial effect Effects 0.000 description 2
- 230000002354 daily effect Effects 0.000 description 1
- 238000007405 data analysis Methods 0.000 description 1
- 230000007547 defect Effects 0.000 description 1
- 230000004069 differentiation Effects 0.000 description 1
- 230000003203 everyday effect Effects 0.000 description 1
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
- H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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Abstract
The invention discloses a standardized store atmosphere monitoring method, a standardized store atmosphere monitoring device, a computer storage medium and a terminal, wherein the method comprises the following steps: s1, the upper monitoring server system pushes the playing strategy and the corresponding playing file to the POS system of the store according to the preset playing strategy; s2, the upper monitoring server system instructs the POS system to download the playing strategy and playing file; s3, the upper monitoring server system instructs the POS system to play the playing file according to the playing strategy and forms the playing record returned to the upper monitoring server; and S4, the upper monitoring server compares the playing record content with the playing strategy and the playing file content at the same time to check the execution condition of the store, and if the playing record content is inconsistent with the playing strategy and the playing file content, the upper monitoring server gives an alarm to a manager. The method can strengthen the image of the enterprise in the membership center and correlate the atmosphere of the enterprise brand and the shop. The device and the method are in one-to-one correspondence. The computer storage medium and the memory of the terminal have stored thereon a program for executing the method.
Description
Technical Field
The invention belongs to the technical field of data analysis, and particularly relates to a standardized store atmosphere monitoring method, a standardized store atmosphere monitoring device, a computer storage medium and a terminal which correspond to the standardized store atmosphere monitoring method one by one.
Background
For enterprises with multiple retail stores, the standardization construction of the atmosphere of the store places has very important significance for establishing the integral image of the enterprises in the membership center and improving the brand recognition degree of the enterprises. Good image or experience may bring repeat patronage to the member, and bad image or experience may cause loss of the member.
A lot of retail stores on the market all have the construction of paying attention to store place atmosphere at present, but, the standardized construction of store place atmosphere lacks the supervision, and the very easy store that appears in different regions adopts the very big place atmosphere of style differentiation to construct, has just so brought following problem:
1. the overall image of an enterprise in a member center is difficult to strengthen, and the atmosphere of a store cannot be associated with the brand of the enterprise; 2. the method is not beneficial to improving the brand recognition degree of the enterprise; 3. it is difficult to keep the member.
Disclosure of Invention
In order to overcome the defects of the prior art, the first invention aims to provide a standardized store atmosphere monitoring method which not only can strengthen the overall image of an enterprise in a member center, establish the association between an enterprise brand and the store atmosphere, but also can improve the member experience and the enterprise brand recognition degree. A second object of the present invention is to provide a standardized store atmosphere monitoring apparatus corresponding to the standardized store atmosphere monitoring method one to one; a third object of the present invention is to provide a computer storage medium storing a computer program for operating the standardized store atmosphere monitoring method; a fourth object of the present invention is to provide a terminal whose memory stores a computer program for operating the standardized store atmosphere monitoring method.
In order to achieve the first object, the invention adopts the following technical scheme:
a standardized store atmosphere monitoring method is applied to a monitoring server system and comprises the following steps:
s1, the upper monitoring server system pushes the playing strategy and the playing file corresponding to the playing strategy to a POS system of a store according to a preset playing strategy;
s2, the upper monitoring server system instructs the POS system to download the playing strategy and playing file;
s3, the upper monitoring server system instructs the POS system to play the playing file according to the playing strategy and forms the playing record of the back-transmitting monitoring server system;
and S4, the upper monitoring server system compares the content of the playing record with the content of the playing strategy and the playing file at the same time to check the execution condition of the store, and if the content of the playing record is not consistent with the content of the playing strategy and/or the playing file, the upper monitoring server system gives an alarm to a manager.
Further, before S1, the method further includes:
s1': the upper monitoring server system calculates the time period of the store explosion according to the past sales condition of the store; the upper monitoring server system selects the time interval with the most dense number of the purchase orders, the daily data or the monthly data are taken to calculate the average value, and the explosion field time period of each month is determined.
Further, the playing files at least include a birthday playing file, a holiday playing file, an explosion playing file and a cold playing file.
Furthermore, the birthday playing file comprises a birthday song file, a combination of the birthday song file and the birthday picture file, and a birthday video file; the holiday playing files comprise holiday song files, holiday song files and holiday video files which are combined with holiday image files; the explosion scene playing file comprises an explosion scene song file, a combination of the explosion scene song file and an explosion scene picture file, and an explosion scene song video file; the cold field playing files comprise cold field song files, the cold field song files are combined with the cold field picture files, and the cold field song video files.
Further, the play strategy is specifically as follows:
(1) when a member buys a bill, if the current member birthday is monitored, stopping playing the current playing file, and switching to a birthday playing file for playing;
(2) when a member buys a bill, if it is monitored that the current day is not the current member birthday but the holiday, stopping playing the current playing file, and switching to the holiday playing file for playing;
(3) when a member buys a bill, if the current day is monitored to be not a holiday and a current member birthday, whether the current time period belongs to an explosion field time period or not is monitored: if yes, switching to an explosion field playing file for playing; if not, switching to the cold field playing file for playing.
Further, in S4, if an abnormality is found, a call or a message is sent to the manager by using a nail or a wechat software to alarm.
Furthermore, the POS system comprises a POS machine, a POS local computer and an electronic display screen; and the POS machine and the electronic display screen are electrically connected with the POS local computer.
In order to achieve the second object, the invention adopts the following technical scheme:
standardized store atmosphere monitoring device includes as follows:
the playing file pushing module is used for pushing the playing strategy and the playing file corresponding to the playing strategy to a POS system of a store by the upper monitoring service system according to a preset playing strategy;
the downloading module is used for the upper monitoring service system to instruct the POS system to download the playing strategy and the playing file;
the playing and returning module is used for instructing the POS system to play the playing file according to a playing strategy by the upper monitoring service system and forming a playing record of the returning monitoring server system;
and the comparison warning module is used for comparing the playing record content with the playing strategy and the playing file content by the upper monitoring service system so as to check the execution condition of the store, and warning a manager if the playing record content is inconsistent with the playing strategy and/or the playing file content.
In order to achieve the third object, the invention adopts the following technical scheme:
a computer storage medium having stored thereon a computer program which, when executed by a processor, carries out the steps of the standardized store atmosphere monitoring method described above.
In order to achieve the fourth object, the invention adopts the following technical scheme:
and the terminal comprises a memory and a processor, wherein the memory stores a computer program, and the processor realizes the steps of the standardized store atmosphere monitoring method when executing the computer program.
Compared with the prior art, the invention has the beneficial effects that:
1. according to the standard store atmosphere monitoring method, the upper monitoring service system is provided with the playing strategy so as to push the playing strategy and the playing file to the POS system of the store for playing, and can form the playing record of the playing result and transmit the playing record back to the upper monitoring server, once the situation that the playing record content is inconsistent with the playing strategy and/or the playing file content is found, an alarm is given to a manager, so that the store is ensured to play the corresponding playing file according to the preset playing strategy, the integral image of an enterprise in a member center is strengthened, and the establishment of the association between the enterprise brand and the store atmosphere is facilitated;
2. the invention relates to a standardized store atmosphere monitoring method, wherein the priority of a playing strategy is specifically as follows: the highest priority is that the birthday playing file is played when the member is on birthday, the second priority is that the holiday playing file is played on holiday, the second priority is that the explosion time slot is played on explosion time slot, and finally the cold time slot is played on cold spot, so that the store arrival experience of the member is improved, the client is attracted, and the enterprise brand recognition degree is improved;
3. after the playing strategy and the playing file are downloaded to a local POS system, the whole playing switching is not required to be manually participated, the automation is full, the operation is convenient, the local operation of the POS machine can be played without a network, and the stability is high.
The present invention will be described in further detail with reference to the accompanying drawings and specific embodiments.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
FIG. 1 is a flowchart of a preferred embodiment of the standardized store ambience monitoring method of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the technical solutions in the embodiments of the present invention are clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, belong to the scope of the present invention.
As shown in fig. 1, a preferred embodiment of the standardized store atmosphere monitoring method according to the present invention is applied to an upper monitoring server system, and includes the following steps:
s1, calculating the time period of the store explosion by the monitoring server system according to the past sales condition of the store;
s1, the upper monitoring server system pushes the playing strategy and the playing file corresponding to the playing strategy to a POS system of a store according to a preset playing strategy;
s2, the upper monitoring server system instructs the POS system to download the playing strategy and playing file;
s3, the upper monitoring server system instructs the POS system to play the playing file according to the playing strategy and forms the playing record of the back-transmitting monitoring server system;
and S4, the upper monitoring server system compares the content of the playing record with the content of the playing strategy and the playing file at the same time to check the execution condition of the store, and if the content of the playing record is not consistent with the content of the playing strategy and/or the playing file, the upper monitoring server system gives an alarm to a manager.
According to the standardized store atmosphere monitoring method, the upper monitoring service system is provided with the playing strategy so as to push the playing strategy and the playing file to the POS system of the store for playing, and can form the playing record to be transmitted back to the upper monitoring server, once the situation that the playing record content is inconsistent with the playing strategy and/or the playing file content is found, an alarm is given to a manager, so that the store is ensured to play the corresponding playing file according to the preset playing strategy, the integral image of an enterprise in a member center is strengthened, and the establishment of the association between the enterprise brand and the store atmosphere is facilitated.
Specifically, the playing files at least include a birthday playing file, a holiday playing file, a burst playing file and a cold spot playing file. The birthday playing file comprises a birthday song file, a combination of the birthday song file and the birthday picture file, and a birthday video file; the holiday playing files comprise holiday song files, holiday song files and holiday video files which are combined with holiday image files; the explosion scene playing file comprises an explosion scene song file, a combination of the explosion scene song file and an explosion scene picture file, and an explosion scene song video file; the cold field playing files comprise cold field song files, the cold field song files are combined with the cold field picture files, and the cold field song video files. The POS system comprises a POS machine, a POS local computer and an electronic display screen; and the POS machine and the electronic display screen are electrically connected with the POS local computer.
Specifically, the play strategy is as follows:
(1) when a member buys a bill, if the current member birthday is monitored, stopping playing the current playing file, and switching to a birthday playing file for playing;
(2) when a member buys a bill, if it is monitored that the current day is not the current member birthday but the holiday, stopping playing the current playing file, and switching to the holiday playing file for playing;
(3) when a member buys a bill, if the current day is monitored to be not a holiday and a current member birthday, whether the current time period belongs to an explosion field time period or not is monitored: if yes, switching to an explosion field playing file for playing; if not, switching to the cold field playing file for playing.
The POS machine is used for settling accounts of store participants, the POS local computer is used for communicating with the upper monitoring server system, and the electronic display screen is used for playing the playing files.
The invention relates to a standardized store atmosphere monitoring method, wherein the priority of a playing strategy is specifically as follows: the highest priority is that the birthday playing file is played when the member is on birthday, the second priority is that the holiday playing file is played, the second priority is that the explosion field playing file is played in the explosion field time period, and finally the cold field playing file is played in the cold field time period, so that the store arrival experience of the member is improved, the client is attracted, and the enterprise brand recognition degree is improved.
After the playing strategy and the playing file are downloaded to a local POS system, the whole playing switching is not required to be manually participated, the automation is full, the operation is convenient, the local operation of the POS machine can be played without a network, and the stability is high.
In order to facilitate the connection to the existing communication software, in S4, if an abnormality is found, the administrator is alerted by calling or sending a message using a nail or a wechat software.
In the following, we will describe the specific contents of the standardized store atmosphere monitoring method according to the present invention in conjunction with the application scenario of a clothing store. The clothing stores comprise clothing main stores and clothing branch stores. The clothing main store is provided with an upper monitoring server system, and the clothing branch stores are provided with POS systems.
The upper monitoring server system calculates the explosion field time period of the corresponding clothing branch according to the past sales condition of the clothing branch, and the specific method for calculating the explosion field time period comprises the following steps: and selecting the time period with the most intensive purchase orders every day, calculating the average value of the data of 5 days or 15 days or 30 days, and calculating the explosion field time period of each clothing store every month.
It should be noted that: the number of days for which the average is calculated is adjusted by the user according to the actual situation, although it will be apparent to those skilled in the art that the more days, the more accurate the value is calculated.
Assume that the business hours of the clothing branch are 8-22 hours and the time period of the explosion is 11-13 pm. The content of the clothing branch store playing strategy is the same as that of the playing strategy.
The upper monitoring server system pushes the playing strategy and the playing file to the POS system according to a preset playing strategy;
the upper monitoring server system instructs the POS system to download a playing strategy and a playing file in real time;
and the upper monitoring server system instructs the POS system to play the playing file according to the playing strategy.
For the clothing branch, the specific flow of the POS system executing the playing policy to play the playing file is as follows:
the POS system automatically plays cold field playing files at 8-11 points and 13-22 points of business hours of clothing branch stores, automatically switches to play explosion field playing files at 11-13 points of business hours, a member A purchases a bill after shopping in the business hours, and if the POS system identifies a certain birthday of the member A in a mode of scanning a member card or swiping the member card, the POS system automatically switches to play the birthday playing files of the current playing files (namely the explosion field playing files or the cold field playing files). After the purchase order is finished and the member leaves the clothing branch, the POS system automatically restores the playing of the currently played file (namely the pop-up playing file or the cold-field playing file).
For holidays, the POS system plays holiday playing files all the way at 8-22 o' clock of the current day. However, in the business process, the member A buys a bill after purchasing, and if the POS system identifies a certain birthday of the first day by scanning the member card or swiping the member card, the POS system automatically switches the current playing file (namely the holiday playing file) to play the birthday playing file. After the purchase order is finished and the member leaves the clothing branch, the POS system automatically resumes the playing of the currently played file (namely, the playing file on holidays).
And finally, the POS system transmits the playing record of the current day back to the upper monitoring server system.
And the upper monitoring server system compares the content of the playing record with the content of the playing strategy and the playing file at the same time so as to check the execution condition of the clothing branch shop, and if the content of the playing record is inconsistent with the content of the playing file, an alarm is given to a manager.
The invention also discloses a standardized store atmosphere monitoring device, which comprises the following components:
the playing file pushing module is used for pushing the playing strategy and the playing file corresponding to the playing strategy to a POS system of a store by the upper monitoring service system according to a preset playing strategy;
the downloading module is used for the upper monitoring service system to instruct the POS system to download the playing strategy and the playing file;
the playing and returning module is used for instructing the POS system to play the playing file according to a playing strategy by the upper monitoring service system and forming a playing record of the returning monitoring server system;
and the comparison warning module is used for comparing the playing record content with the playing strategy and the playing file content by the upper monitoring service system so as to check the execution condition of the store, and warning a manager if the playing record content is inconsistent with the playing strategy and/or the playing file content.
The invention also discloses a computer storage medium on which a computer program is stored, which computer program, when being executed by a processor, realizes the steps of the standardized store atmosphere monitoring method.
The invention also discloses a terminal which comprises a memory and a processor, wherein the memory is stored with a computer program, and the processor realizes the steps of the standardized store atmosphere monitoring method when executing the computer program.
The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, but rather as the subject matter of any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention.
Claims (10)
1. The standardized store atmosphere monitoring method is applied to an upper monitoring server system and is characterized in that: the method comprises the following steps:
s1, the upper monitoring server system pushes the playing strategy and the playing file corresponding to the playing strategy to a POS system of a store according to a preset playing strategy;
s2, the upper monitoring server system instructs the POS system to download the playing strategy and playing file;
s3, the upper monitoring server system instructs the POS system to play the playing file according to the playing strategy and forms the playing record of the back-transmitting monitoring server system;
and S4, the upper monitoring server system compares the content of the playing record with the content of the playing strategy and the playing file at the same time to check the execution condition of the store, and if the content of the playing record is not consistent with the content of the playing strategy and/or the playing file, the upper monitoring server system gives an alarm to a manager.
2. The standardized store atmosphere monitoring method according to claim 1, characterized in that: before S1
S1': the upper monitoring server system calculates the time period of the store explosion according to the past sales condition of the store; the upper monitoring server system selects the time interval with the most dense number of the purchase orders, the daily data or the monthly data are taken to calculate the average value, and the explosion field time period of each month is determined.
3. The standardized store atmosphere monitoring method according to claim 1, characterized in that:
the playing files at least comprise a birthday playing file, a holiday playing file, an explosion playing file and a cold playing file.
4. The standardized store atmosphere monitoring method according to claim 3, wherein: the birthday playing file comprises a birthday song file, a combination of the birthday song file and the birthday picture file, and a birthday video file; the holiday playing files comprise holiday song files, holiday song files and holiday video files which are combined with holiday image files; the explosion scene playing file comprises an explosion scene song file, a combination of the explosion scene song file and an explosion scene picture file, and an explosion scene song video file; the cold field playing files comprise cold field song files, the cold field song files are combined with the cold field picture files, and the cold field song video files.
5. The standardized store atmosphere monitoring method according to any one of claims 2 to 4, wherein: the playing strategy is as follows:
(1) when a member buys a bill, if the current member birthday is monitored, stopping playing the current playing file, and switching to a birthday playing file for playing;
(2) when a member buys a bill, if it is monitored that the current day is not the current member birthday but the holiday, stopping playing the current playing file, and switching to the holiday playing file for playing;
(3) when a member buys a bill, if the current day is monitored to be not a holiday and a current member birthday, whether the current time period belongs to an explosion field time period or not is monitored: if yes, switching to an explosion field playing file for playing; if not, switching to the cold field playing file for playing.
6. The standardized store atmosphere monitoring method according to claim 1, characterized in that: in S4, if an abnormality is detected, a call is made to the manager or a message is sent to the manager by using a nail or a WeChat software to alarm.
7. The standardized store atmosphere monitoring method according to claim 1, characterized in that: the POS system comprises a POS machine, a POS local computer and an electronic display screen; and the POS machine and the electronic display screen are electrically connected with the POS local computer.
8. Standardized store atmosphere monitoring device, its characterized in that: comprises the following steps:
the playing file pushing module is used for pushing the playing strategy and the playing file corresponding to the playing strategy to a POS system of a store by the upper monitoring service system according to a preset playing strategy;
the downloading module is used for the upper monitoring service system to instruct the POS system to download the playing strategy and the playing file;
the playing and returning module is used for instructing the POS system to play the playing file according to a playing strategy by the upper monitoring service system and forming a playing record of the returning monitoring server system;
and the comparison warning module is used for comparing the playing record content with the playing strategy and the playing file content by the upper monitoring service system so as to check the execution condition of the store, and warning a manager if the playing record content is inconsistent with the playing strategy and/or the playing file content.
9. A computer storage medium having a computer program stored thereon, characterized in that: the computer program, when executed by a processor, implementing the steps of the method of any one of claims 1 to 7.
10. Terminal comprising a memory and a processor, the memory having stored therein a computer program, characterized in that the processor realizes the steps of the method according to any of claims 1 to 7 when executing the computer program.
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| CN202110711590.9A CN113596523A (en) | 2021-06-25 | 2021-06-25 | Standardized store atmosphere monitoring method and device, computer storage medium and terminal |
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| CN202110711590.9A CN113596523A (en) | 2021-06-25 | 2021-06-25 | Standardized store atmosphere monitoring method and device, computer storage medium and terminal |
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2021
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| CN1396542A (en) * | 2001-07-13 | 2003-02-12 | 统一资讯股份有限公司 | Method for automatically arranging sale-promoting programs for different retail departments |
| CN102122471A (en) * | 2010-12-20 | 2011-07-13 | 上海仙视电子有限公司 | Advertising player system for remotely monitoring and implementing synchronous advertising content playback function |
| CN105550895A (en) * | 2015-12-07 | 2016-05-04 | 美的集团股份有限公司 | Store member service providing method and system, electronic member card and control center |
| CN110234022A (en) * | 2019-05-30 | 2019-09-13 | 阿里巴巴集团控股有限公司 | A kind of video prison broadcasting method, device, system and equipment |
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Application publication date: 20211102 |
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