CN113570419A - Method for sending red packet by combining standard model, storage medium and terminal - Google Patents
Method for sending red packet by combining standard model, storage medium and terminal Download PDFInfo
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- CN113570419A CN113570419A CN202111003994.9A CN202111003994A CN113570419A CN 113570419 A CN113570419 A CN 113570419A CN 202111003994 A CN202111003994 A CN 202111003994A CN 113570419 A CN113570419 A CN 113570419A
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- 238000012544 monitoring process Methods 0.000 claims abstract description 3
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Abstract
The invention provides a method, a storage medium and a terminal for red packet transmission by combining a standard-reaching model, which comprises the following steps: step 1, monitoring transaction information to and from a bank; step 2, acquiring corresponding customer information according to the transaction information; step 3, obtaining the client state and the consumption record of the client according to the client information, wherein the client state comprises various activities participated by the client; step 4, judging whether the client participates in the activity configured by the rower or not according to the client state, if so, entering step 5, and if not, reminding the client of not participating in the activity; and step 5, setting the gradient of the standard-reaching model by adopting an XGBoot algorithm, and sending the red packets with different money amounts to the clients with different gradients by combining the standard-reaching model according to the consumption records of the clients.
Description
Technical Field
The invention belongs to the technical field of communication, and particularly relates to a method, a storage medium and a terminal for red packet transmission by combining a standard model.
Background
The accurate marketing is to establish a personalized customer communication service system based on accurate positioning by means of modern information technology, realize a measurable low-cost expansion way of enterprises, and is one of core viewpoints in an attitude network marketing concept.
With the rapid development of mobile payment technology, electronic red packages based on mobile payment are also produced. At present, a red packet sending means is adopted for marketing, and when red packets are sent, the amount of money received by a user is random, so that the consumption and card using experience of the user are influenced.
Disclosure of Invention
The present invention has been made to solve the above-mentioned problems, and an object of the present invention is to provide a method, a storage medium, and a terminal for red packet transmission in combination with a standard model, which can transmit red packets of different amounts to different users.
The invention provides a method for transmitting a red packet by combining a standard-reaching model, which is characterized by comprising the following steps of:
step 1, monitoring transaction information to and from a bank;
step 2, acquiring corresponding customer information according to the transaction information;
step 3, obtaining the client state and the consumption record of the client according to the client information, wherein the client state comprises various activities participated by the client;
step 4, judging whether the client participates in the activity configured by the rower or not according to the client state, if so, entering step 5, and if not, reminding the client of not participating in the activity;
and 5, setting the gradient of the standard reaching model by adopting an XGBoot algorithm, and sending the red packets with different money amounts to the clients with different gradients by combining the consumption records of the clients with the standard reaching model.
Further, the method for sending the red packet by combining the standard reaching model provided by the invention can also have the following characteristics: in step 1, transaction information going to and from a bank is monitored through mq.
Further, the method for sending the red packet by combining the standard reaching model provided by the invention can also have the following characteristics: the transaction information comprises transaction amount, transaction client and transaction time, and corresponding client information is obtained from the database according to the transaction client.
Further, the method for sending the red packet by combining the standard reaching model provided by the invention can also have the following characteristics: the customer information comprises a customer unique identifier, and the customer state and the customer consumption record are obtained from the database according to the customer unique identifier.
The present invention also provides a storage medium having computer instructions stored thereon, characterized in that: and when the computer instruction runs, executing the steps of the method for transmitting the red packet by combining the standard-reaching model algorithm.
The invention also provides a terminal, comprising a memory and a processor, wherein the memory stores computer instructions capable of running on the processor, and the terminal is characterized in that: and when the processor runs the computer instructions, the processor executes the steps of the method for transmitting the red packet by combining the standard-reaching model algorithm.
The invention has the following advantages:
the method for sending the red packet by combining the standard-reaching model can manage marketing activities and data in an all-round and all-round way, accurately and quickly correspond to customer requirements, send the red packets with different amounts to different users, reduce marketing cost and improve card using experience of the users.
Drawings
FIG. 1 is a flow chart of a method of red packet delivery in conjunction with a compliance model of the present invention.
Detailed Description
In order to make the technical means, the creation characteristics, the achievement purposes and the effects of the present invention easy to understand, the following embodiments specifically describe the method, the storage medium and the terminal for red packet transmission in combination with the standard model in the present invention with reference to the attached drawings.
As shown in fig. 1, the method for sending the red packet by combining the standard reaching model includes the following steps:
and step S1, transaction information to and from a bank party is monitored. Specifically, transaction information to and from a bank is monitored through mq. A bank or some merchant or platform, etc.
And step S2, acquiring corresponding customer information according to the transaction information. Specifically, the transaction information includes a transaction amount (TXN _ AMT), a transaction client (ACCOUNT), and a transaction TIME (TXN _ TIME), and corresponding client information is obtained from the database according to the transaction client. The customer information includes a customer unique identification. The database is a database for storing customer data and data in a bank or a certain merchant or platform.
Step S3, obtaining the client status and the consumption record of the client according to the client information, wherein the client status includes various activities the client participates in. Specifically, the client state and the consumption record of the client are obtained from the database according to the unique identification of the client.
And step S4, judging whether the client participates in the activity of the rower configuration according to the client state, if so, entering step S5-1, and if not, entering step S5-2.
And step S5-1, setting the gradient of the standard reaching model by adopting an XGBoot algorithm, and sending the red packets with different money amounts to the clients with different gradients by combining the standard reaching model according to the consumption records of the clients.
And step S5-2, reminding the client of not participating in the activity.
It should be noted that the red packet sending function method is realized by big data, and the query result is combined with the standard model for accurate marketing.
The embodiment of the invention also discloses a storage medium, wherein computer instructions are stored on the storage medium, and when the computer instructions are operated, the technical scheme of the method for transmitting the red packet by combining the standard-reaching model is executed. Preferably, the storage medium may include a computer-readable storage medium. The storage medium may also include ROM, RAM, magnetic or optical disks, and the like.
The embodiment of the invention also discloses a terminal, which comprises a memory and a processor, wherein the memory stores computer instructions capable of running on the processor, and the terminal is characterized in that: and when the processor runs the computer instruction, the technical scheme of the method for transmitting the red packet by combining the standard-reaching model is executed.
The above embodiments are preferred examples of the present invention, and are not intended to limit the scope of the present invention.
Claims (6)
1. A method for red packet transmission by combining a standard reaching model is characterized by comprising the following steps:
step 1, monitoring transaction information to and from a bank;
step 2, acquiring corresponding customer information according to the transaction information;
step 3, obtaining the client state and the consumption record of the client according to the client information, wherein the client state comprises various activities participated by the client;
step 4, judging whether the client participates in the activity configured by the rower or not according to the client state, if so, entering step 5, and if not, reminding the client of not participating in the activity;
and 5, setting the gradient of the standard reaching model by adopting an XGBoot algorithm, and sending the red packets with different money amounts to the clients with different gradients by combining the consumption records of the clients with the standard reaching model.
2. The method of claim 1, wherein the method comprises the steps of:
in step 1, transaction information going to and from a bank is monitored through mq.
3. The method of claim 1, wherein the method comprises the steps of:
the transaction information comprises transaction amount, transaction client and transaction time, and corresponding client information is obtained from the database according to the transaction client.
4. The method of claim 1, wherein the method comprises the steps of:
the client information comprises a client unique identifier, and the client state is acquired from the database according to the client unique identifier.
5. A storage medium having stored thereon computer instructions, characterized in that:
the computer instructions when executed perform the steps of the method of red envelope transmission in combination with the compliance model of any one of claims 1 to 4.
6. A terminal comprising a memory and a processor, the memory having stored thereon computer instructions executable on the processor, the terminal comprising:
the processor, when executing the computer instructions, performs the steps of the method of red packet transmission in combination with the compliance model of any one of claims 1 to 4.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111003994.9A CN113570419A (en) | 2021-08-30 | 2021-08-30 | Method for sending red packet by combining standard model, storage medium and terminal |
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| Application Number | Priority Date | Filing Date | Title |
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| CN202111003994.9A CN113570419A (en) | 2021-08-30 | 2021-08-30 | Method for sending red packet by combining standard model, storage medium and terminal |
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| CN113570419A true CN113570419A (en) | 2021-10-29 |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115409556A (en) * | 2022-08-31 | 2022-11-29 | 中国建设银行股份有限公司 | Data processing method, device, equipment and medium |
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| CN107563882A (en) * | 2017-09-01 | 2018-01-09 | 邓小峰 | Electronics red packet based on consumption platform sends method and device with charge free |
| CN108305102A (en) * | 2018-01-30 | 2018-07-20 | 阿里巴巴集团控股有限公司 | Electronics red packet distribution method, device and client |
| WO2020000766A1 (en) * | 2018-06-29 | 2020-01-02 | 北京金山安全软件有限公司 | Blockchain red packet processing method and apparatus, and electronic device and medium |
| CN112036961A (en) * | 2020-09-17 | 2020-12-04 | 中国银行股份有限公司 | Debit card point giving method and device based on real-time big data analysis |
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2021
- 2021-08-30 CN CN202111003994.9A patent/CN113570419A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN107563882A (en) * | 2017-09-01 | 2018-01-09 | 邓小峰 | Electronics red packet based on consumption platform sends method and device with charge free |
| CN107507042A (en) * | 2017-09-15 | 2017-12-22 | 携程计算机技术（上海）有限公司 | Marketing method and system based on user's portrait |
| CN108305102A (en) * | 2018-01-30 | 2018-07-20 | 阿里巴巴集团控股有限公司 | Electronics red packet distribution method, device and client |
| WO2020000766A1 (en) * | 2018-06-29 | 2020-01-02 | 北京金山安全软件有限公司 | Blockchain red packet processing method and apparatus, and electronic device and medium |
| CN112036961A (en) * | 2020-09-17 | 2020-12-04 | 中国银行股份有限公司 | Debit card point giving method and device based on real-time big data analysis |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115409556A (en) * | 2022-08-31 | 2022-11-29 | 中国建设银行股份有限公司 | Data processing method, device, equipment and medium |
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