CN113538044A - Marketing scheme management method, marketing scheme management system, computer equipment and storage medium - Google Patents
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Abstract
The invention discloses a marketing scheme management method, a marketing scheme management system, computer equipment and a storage medium. The marketing scheme management method comprises the following steps: acquiring customer service data and customer behavior data, and acquiring data sources of the customer service data and the customer behavior data; acquiring service characteristic data of a current push service, and acquiring a service push flow path according to the service characteristic data, wherein the service push flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths; acquiring a service target client matched with the current push service, a target push path and a push mode parameter of the target push path according to the client service data, the client behavior data and the service push flow path; and pushing the current push service to the service target client according to the target push path and the push mode parameter, acquiring client feedback data of the service target client, and adjusting the push mode parameter according to the client feedback data. The invention can improve the marketing efficiency and the marketing effect.
Description
Technical Field
The invention relates to the technical field of scheme management, in particular to a marketing scheme management method, a marketing scheme management system, computer equipment and a storage medium.
Background
The existing marketing system on the market has a great defect, all marketing actions completed through the system are mutually isolated, the latter marketing action can only be customized according to the first action after the former marketing action is finished, so that two problems can be caused, on one hand, the second marketing action is seriously delayed, on the other hand, a plurality of marketing actions can not be automatically completed, and the operation efficiency is seriously limited.
Disclosure of Invention
The technical problem to be solved by the invention is that the marketing action is seriously lagged, a plurality of marketing actions cannot be automatically completed, and the operation efficiency is seriously limited.
The technical scheme adopted by the invention for solving the technical problems is as follows: there is provided a marketing plan management method including: the method comprises the steps of obtaining customer service data and customer behavior data, and obtaining data sources of the customer service data and the customer behavior data, wherein the customer service data comprises at least one of customer consumption data and customer personal data, and the customer behavior data comprises customer activity participation data; acquiring service characteristic data of a current push service, and acquiring a service push flow path according to the service characteristic data, wherein the service push flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths; acquiring a business target client matched with the current push business, a target push path and a push mode parameter of the target push path according to the client business data, the client behavior data and the business push flow path, wherein the target push path comprises at least one flow branch path, and each flow branch path is used for configuring targeted marketing content to the business target client; and pushing the current push service to the service target client according to the target push path and the push mode parameter, acquiring client feedback data of the service target client, and adjusting the push mode parameter according to the client feedback data.
The step of obtaining a service push flow path according to the service characteristic data includes: acquiring at least one customer service label according to the customer service data, and acquiring a service label of each flow branch path of each key service node; and acquiring a target customer corresponding to each flow branch path of each key service node according to the at least one customer service label.
Before the step of obtaining the service pushing flow path according to the service characteristic data, the method comprises the following steps: and establishing an abstract node model, and combining the service characteristic data with the abstract node model to generate a newly added service node.
The step of generating a new service node by combining the service characteristic data with the abstract node model includes: acquiring service expansion information matched with the abstract node model in the service characteristic data, wherein the service expansion information comprises at least one item of association limit, a service code and a node value; and generating the newly added service node according to the service expansion information.
The step of obtaining a service push flow path according to the service characteristic data includes: and displaying an editing interface, wherein the editing interface comprises the key service node and the basic service node, receiving an editing instruction input by a user, and generating the pushing flow path according to the editing instruction.
Wherein the push mode parameter comprises a push time interval; the step of adjusting the push mode parameters according to the client feedback data comprises: and prolonging or shortening the pushing time interval according to the client feedback data.
Wherein the marketing plan management method further comprises: and acquiring a client pushing path of a target client to be pushed according to the client service data, the client behavior data and the service pushing flow.
The other technical scheme adopted by the invention for solving the technical problem is as follows: there is provided a marketing plan management system including: the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring customer service data and customer behavior data and acquiring data sources of the customer service data and the customer behavior data, the customer service data comprises at least one item of customer consumption data and customer personal data, and the customer behavior data comprises customer activity participation data; the service module is used for acquiring service characteristic data of a current push service and acquiring a service push flow path according to the service characteristic data, wherein the service push flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths; the matching module is used for acquiring a business target client, a target pushing path and pushing mode parameters of the target pushing path, wherein the business target client, the target pushing path and the pushing mode parameters are matched with the current pushing business according to the client business data, the client behavior data and the business pushing flow path, the target pushing path comprises at least one flow branch path, and each flow branch path is used for configuring targeted marketing content to the business target client; and the pushing module is used for pushing the current pushing service to the service target client according to the target pushing path and the pushing mode parameter, acquiring client feedback data of the service target client, and adjusting the pushing mode parameter according to the client feedback data.
The other technical scheme adopted by the invention for solving the technical problem is as follows: there is provided a computer device comprising a memory and a processor coupled to each other, the memory storing a computer program which, when executed by the processor, causes the processor to carry out the steps of the method as described above.
The other technical scheme adopted by the invention for solving the technical problem is as follows: there is provided a storage medium storing a computer program which, when executed by a processor, causes the processor to perform the steps of the method as described above.
The method has the advantages that compared with the prior art, the method has the advantages that the business pushing flow path is obtained according to the business characteristic data, the business pushing flow path comprises at least one key business node, each key business node corresponds to at least two flow branch paths, the business target client matched with the current pushing business, the target pushing path and the pushing mode parameter of the target pushing path are obtained according to the client business data and the business pushing flow path, the current pushing business is pushed to the business target client according to the target pushing path and the pushing mode parameter, the client feedback data of the business target client are obtained, the pushing mode parameter is adjusted according to the client feedback data, the simultaneous execution of different marketing actions aiming at different clients can be realized, and the marketing efficiency and the marketing effect are effectively improved.
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In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Wherein:
FIG. 1 is a schematic flow chart diagram of a marketing plan management method according to a first embodiment of the present invention;
FIG. 2 is a schematic structural diagram of an embodiment of a marketing system to which the marketing scheme provided by the present invention is applied;
fig. 3 is a schematic diagram of an embodiment of a service push flow path provided by the present invention;
FIG. 4 is a diagram illustrating an embodiment of an edit page of a business push flow path provided by the present invention;
FIG. 5 is a schematic structural diagram of an embodiment of a marketing plan management system provided by the present invention;
FIG. 6 is a schematic structural diagram of an embodiment of a computer device provided in the present invention
Fig. 7 is a schematic structural diagram of an embodiment of a storage medium provided in the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 and fig. 2, fig. 1 is a schematic flow chart of a marketing project management method according to a first embodiment of the present invention. Fig. 2 is a schematic structural diagram of an embodiment of a marketing system to which the marketing scheme provided by the present invention is applied. The marketing scheme management method provided by the invention comprises the following steps:
s101: the method comprises the steps of obtaining client business data and client behavior data, and obtaining data sources of the client business data and the client behavior data, wherein the client business data comprise at least one of client consumption data and client personal data, and the client behavior data comprise client activity participation data.
In one particular implementation scenario, marketing system 10 includes a business console 11, a data console 12, and a business application 13. The business center 11 is used for managing the material of the marketing plan, executing the marketing plan and collecting the marketing data. The data center station 12 communicates with the service center station 11 for performing data statistics, analysis and processing according to the marketing data collected by the service center station 11, and the service application 13 is connected with the data center station 12 and the service center station 11 for managing and analyzing the marketing scheme according to the data and information provided by the data center station 12 and the service center station 11, so that data monitoring and analysis of the whole marketing task can be further realized.
Specifically, customer service data provided by the service center 11 is acquired, and the customer service data includes at least one of customer consumption data and customer personal data. The customer consumption data includes at least one of consumption content (e.g., food, beauty, apparel, home), consumption amount, consumption time, consumption type (e.g., cash, payment, credit card, WeChat, cloud flash, etc.) of each bill of the customer. The customer personal data includes at least one of sex, age, native place, current city, work, income, and school calendar of the customer. The client personal data can be obtained by collecting client personal information, for example, the client is required to fill in a relevant form to provide relevant information, or client authorization can be required in advance, after the client authorization is obtained, personal information registered by the user at other platforms is obtained, and the personal information is used as the client personal information of the platform. The customer consumption data can be recorded aiming at the consumption behavior of the customer in the range of the platform, and can also be analyzed by acquiring the consumption record of each consumption channel of the user after the authorization of the customer is acquired. Customer activity engagement data may be obtained by recording the user's feedback after each activity launch.
In the implementation scenario, customer behavior data is also obtained, and the customer behavior data includes customer activity participation data. The customer behavior data comprises customer activity participation data, and the data for recording the customer activity participation after the customer receives the marketing information, which comprises the frequency of the customer participating in the historical activities, the success rate of the customer participating in the historical activities, the type distribution of the customer participating in the historical activities, the propaganda paths of the customer participating in the historical activities and the like, can be obtained.
Further, a data source for obtaining the customer business data and the customer behavior data may be a platform or a system for providing the customer business data, such as WeChat applet, Taobao, Jingdong or brick and mortar shop.
S102: the method comprises the steps of obtaining service characteristic data of a current pushing service, obtaining a service pushing flow path according to the service characteristic data, wherein the service pushing flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths.
In a specific implementation scenario, service feature data of a current push service is obtained. The service characteristic data comprises at least one of marketing target amount, target passenger flow, marketing product type, activity development date and development place of the current push service. And acquiring a service pushing flow path according to the service characteristic data. Referring to fig. 3, fig. 3 is a schematic diagram of a service push flow path according to an embodiment of the present invention. The traffic push flow path shown in fig. 3 includes at least one key service node (e.g., node B, node F), and each key service node corresponds to at least two flow branch paths. For example, node B corresponds to two flow branch paths B- > C and B- > D, and node E corresponds to two flow branch paths E- > F and E- > G.
In other implementation scenarios, one node may also correspond to more flow branch paths, and the lengths of the flow branch paths are set according to actual needs, which is not limited herein.
The service push flow path may be generated according to the service feature data and the previous push experience, for example, a trained neural network is used to input the service feature data, and the neural network outputs the service push flow path. In other implementation scenarios, an editing page of the service push flow path may be provided, and an editing instruction input by a user is received to generate the service push flow path. Referring to fig. 4, fig. 4 is a schematic diagram of an embodiment of an edit page of a service push flow path provided by the present invention.
As shown in fig. 4, the edit page includes basic business nodes such as coupons, coupon events, activities, messages, credits, and key business nodes such as label branches. The marketing operation (e.g., the calculation method of the amount and the point of the coupon) corresponding to the basic service node such as the specific coupon may be defined by the user, may be defined before the service pushing flow path is completed, or may be defined after the service pushing flow path is completed. In one implementation scenario, a user may combine at least one basic service node and at least one key service node into a service push flow path by using point selection, dragging, and the like.
After the service push flow path is generated, the reliability and the effectiveness of the service push flow path can be detected according to a preset detection algorithm. For example, the client service data in the current service platform 11 may be used to perform inference, and after performing activity promotion according to the service push flow path, the number range of people participating in the activity promotion, the cargo reserve amount corresponding to the activity promotion, the area required for the activity promotion, and the like, so that the user can determine whether the service push flow path is reasonable according to the data, whether the service push flow path can be further optimized, and perform corresponding activity preparation work in advance, so as to avoid the problems of material shortage, logistics service mismatch, and the like during the activity.
Furthermore, a preset popularization effect parameter can be obtained, a popularization prediction parameter of the service pushing flow path is obtained according to a detection algorithm, the popularization effect parameter is compared with the popularization prediction parameter, whether the preset popularization effect can be achieved through the service pushing flow path or not is judged, and if the preset popularization effect cannot be achieved, a user is timely reminded to modify the service pushing flow path, so that the preset popularization effect is achieved.
In an implementation scenario, the basic service node and the key service node displayed on the edit page cannot meet the editing requirement of the user, and then the user may add a new service node to the edit page according to the specific use requirement, where the new service node may be a key service node or a basic service node and may be set when the new service node is added. Specifically, an abstract node model may be pre-established, please refer to fig. 4 in combination, where fig. 4 is a schematic flowchart of an embodiment of establishing an abstract node model provided by the present invention.
The method comprises the steps of obtaining current existing nodes, wherein the current existing nodes comprise basic service nodes and key service nodes, as shown in fig. 4, the current existing nodes comprise general nodes, event nodes, coupon nodes, crowd nodes and the like, carrying out model abstraction on the current existing nodes, and obtaining key fields of each type of current existing nodes. For example, the key fields of the general nodes include codes, types, positions, ranks, parent nodes, unique codes, association limits, icons, the key fields of the event nodes include codes, types, positions, ranks, parent nodes, unique codes, event codes, association limits, icons, the key fields of the coupon nodes include codes, types, positions, ranks, parent nodes, unique codes, coupon codes, association limits, icons, and the key fields of the crowd nodes include codes, types, positions, ranks, parent nodes, unique codes, crowd codes, association limits, icons.
And performing model abstraction on the key fields of the current nodes to establish an abstract node model. The abstract node model comprises basic fields and business expansion information, wherein the basic fields comprise at least one of codes, types, father nodes, sequences and icons, and the business expansion information comprises at least one of association limits, business codes and node values. For the newly added service node, the basic field information may be automatically generated, for example, corresponding icons are automatically allocated, and a parent node of the newly added service node is obtained according to the current service push flow path. Acquiring service expansion information of a newly added service node according to the service characteristic data of the current push service, for example, acquiring association limitation in the service expansion information according to the limitation condition on the push service in the current push service characteristic data, and acquiring a node value in the service expansion information according to the numerical limitation on the push service in the current push service characteristic data.
Further, when a new service node is generated, a key service node or a basic service node when the service node is newly added is determined according to at least one of the current service push flow path and the current push service characteristic data. And the user can also determine the key service node or the basic service node when the service node is newly added according to the requirement.
In other implementation scenarios, the business push flow path may be generated in whole or in part by a user editing. For example, a basic path may be automatically generated first, and a user edits the basic path according to actual needs (for example, adds or deletes, changes at least part of key service nodes or basic service nodes), so as to obtain a service push flow path.
S103: and acquiring a service target client matched with the current push service, a target push path and a push mode parameter of the target push path according to the client service data, the client behavior data and the service push flow path, wherein the target push path comprises at least one flow branch path, and each flow branch path is used for configuring targeted marketing content to the service target client.
In a specific implementation scenario, at least one customer service label of each customer is obtained according to the customer service data and the customer behavior data, and the customer service label comprises a price interval of goods frequently purchased by the customer, categories of goods frequently purchased, a preferred food taste, an average amount consumed per month and the like. When generating a traffic push flow path. Each flow branch path of each key service node has a preset service label, and the service label can be automatically acquired when the flow branch path is generated, or can be added on the flow branch path by a user according to actual requirements. For example, if the key service node is taste-related, the category of the preferred food taste in the customer service label can be counted, and the corresponding flow branch path and the service label corresponding to each path can be automatically generated according to the counted category. The corresponding flow branch paths and the service labels corresponding to each path can also be automatically generated according to the first several names (for example, the first 3 names) of the counted categories and sorted by number. In this implementation scenario, at least one customer service tag of the customer may be generated for the consumption record of the customer on the platform, or may be generated by acquiring all the consumption records of the customer after acquiring the authorization of the customer.
And acquiring a target customer corresponding to each flow branch path of each key service node according to at least one customer service label. For example, referring to the application scenario shown in fig. 3, if the customer labels of a customer are x and y, then the service label of a flow branch (B- > C) of node B is x, and then the customer is the target customer of the flow branch (B- > C). And if the business label of one flow branch (E- > G) of the node E is y, the client is the target client of the flow branch (E- > G).
Generating a plurality of target push paths according to each flow branch path of each key service node, for example, the target push paths in the application scenario shown in fig. 3 include: a- > B- > C- > E- > F, A- > B- > C- > E- > G, A- > B- > D. Further, a restriction condition of the target push path may be set, for example, if the length of the target restriction path must be greater than or equal to 4, the target push path includes: a- > B- > C- > E- > F and A- > B- > C- > E- > G. In other implementation scenarios, the limitation condition may be that the number of the target clients corresponding to the target pushing path needs to be greater than a preset number of the clients.
In summary, the client is the target client of target push path a- > B- > C- > E- > G. And matching each client according to the steps to obtain the target client corresponding to each target push path. Further, the push mode parameter of each target push path for each target client is obtained according to the client service data of the target client. For example, the push mode parameter includes a push path. And a pushing way is obtained through the client service data of the target client, and the way that the client service data of the target client comprises the checking activity information of the target client is a WeChat public number, and then the pushing is carried out through the WeChat public number.
As shown in fig. 3, the target push path includes at least one flow branch path, and each flow branch path is used for configuring targeted marketing content to the business target client, so that personalized marketing can be performed for the business target client, and the marketing promotion effect is effectively improved. For example, the flow branch (B- > C) is aimed at the client who likes to adopt the WeChat mall, and the adopted marketing mode is the WeChat popularization.
S104: and pushing the current push service to the service target client according to the target push path and the push mode parameter, acquiring client feedback data of the service target client, and adjusting the push mode parameter according to the client feedback data.
In a specific implementation scenario, the current push service is pushed to the service target client according to the target push path and the push mode parameter obtained in the foregoing. And obtaining client feedback data of the business target client, wherein the client feedback data comprises whether the client clicks the push content or not, whether the client reads the push content or not, specific reading duration, whether the client participates in the activity corresponding to the push content or not, and whether the client shares the push content or not.
The push mode parameter comprises a push time interval, and the push time interval comprises a time interval when the same push content is repeatedly pushed to the user and a time interval when different push content is pushed to the user. The push interval is extended or shortened based on the client feedback data. For example, if the client does not click on the push content, indicating that the client is not interested in the push content, the push interval for pushing the same content again is extended. For another example, the client opens the push content, but does not choose to participate in the activity corresponding to the push content, and the user may not participate because the user pushing the push content is not very interested or the activity intensity is not great, so that the push time interval for pushing the same content again can be shortened, multiple reminders to the client in a short time can be realized, and the probability that the user participates in the activity can be increased.
In other implementation scenarios, the parameters of the push mode further include different push content versions, including images and texts, videos, interactive applets, and the like, when the user receives the push content of the images and texts, and does not select to open, the version of the push content is changed, and push is performed through the video, interactive applets, and the like, so as to draw the user's interest as much as possible and read the push content.
In the implementation scenario, the task for pushing the current push service is divided into at least one subtask, so that multi-thread one-time multi-task processing can be realized, and the task processing efficiency is effectively improved. And acquiring the task processing time point of each subtask, completing the processing steps of the subtask before the task processing time point, acquiring the processing result, and issuing the processing result at the task processing time point, thereby effectively improving the timeliness of task completion.
In other implementation scenarios, a client push path may also be obtained for the target client to be pushed according to the obtained user service data, client behavior data, and service push flow of the target client to be pushed. With reference to fig. 3, each corresponding branch path can be obtained according to the client tag of the target client to be pushed, so as to obtain the client push path, and the full-automatic flow marketing push is performed on the target client to be pushed according to the client push path, so that the marketing efficiency can be effectively improved.
As can be seen from the above description, in this embodiment, a service push flow path is obtained according to service characteristic data, the service push flow path includes at least one key service node, each key service node corresponds to at least two flow branch paths, push mode parameters of a service target client, a target push path, and a target push path that are matched with a current push service are obtained according to client service data and the service push flow path, the current push service is pushed to the service target client according to the target push path and the push mode parameters, client feedback data of the service target client is obtained, and the push mode parameters are adjusted according to the client feedback data, so that simultaneous execution of different marketing actions for different clients can be realized, and marketing efficiency and marketing effect are effectively improved.
Referring to fig. 5, fig. 5 is a schematic structural diagram of a marketing project management system according to an embodiment of the present invention. The marketing scheme management system 20 provided by the invention comprises an acquisition module 21, a business module 22, a matching module 23 and a pushing module 24.
The obtaining module 21 is configured to obtain customer service data and customer behavior data, and obtain data sources of the customer service data and the customer behavior data, where the customer service data includes at least one of customer consumption data and customer personal data, and the customer behavior data includes customer activity participation data. The service module 22 is configured to obtain service feature data of a current push service, and obtain a service push flow path according to the service feature data, where the service push flow path includes at least one key service node, and each key service node corresponds to at least two flow branch paths. The matching module 23 is configured to obtain a service target client matched with the current push service, a target push path, and a push mode parameter of the target push path according to the client service data, the client behavior data, and the service push flow path, where the target push path includes at least one flow branch path, and each flow branch path is used to configure targeted marketing content to the service target client. The pushing module 24 is configured to push a current pushing service to a service target client according to the target pushing path and the pushing mode parameter, acquire client feedback data of the service target client, and adjust the pushing mode parameter according to the client feedback data.
The service module 22 is further configured to obtain at least one customer service label according to the customer service data, and obtain a service label of each flow branch path of each key service node; and acquiring a target customer corresponding to each flow branch path of each key service node according to at least one customer service label.
The service module 22 is further configured to establish an abstract node model, and combine the service characteristic data with the abstract node model to generate a new service node.
The service module 22 is further configured to obtain service expansion information matched with the abstract node model in the service feature data, where the service expansion information includes at least one of an association limit, a service code, and a node value; and generating a new service node according to the service expansion information.
The service module 22 is further configured to display an editing interface, where the editing interface includes a key service node and a basic service node, receive an editing instruction input by a user, and generate a push flow path according to the editing instruction.
The push mode parameter includes a push time interval. The push module 24 is also arranged to extend or shorten the push time interval in dependence of the client feedback data.
The pushing module 24 is further configured to divide the task of pushing the current push service into at least one sub-task, obtain a task processing time point of each sub-task, complete a processing step of the sub-task before the task processing time point, obtain a processing result, and issue the processing result at the task processing time point.
As can be seen from the above description, in this embodiment, the marketing scheme management system obtains a service push flow path according to the service characteristic data, where the service push flow path includes at least one key service node, each key service node corresponds to at least two flow branch paths, obtains a service target client matched with a current push service, a push mode parameter of the target push path and a push mode parameter of the target push path according to the client service data and the service push flow path, pushes the current push service to the service target client according to the target push path and the push mode parameter, obtains client feedback data of the service target client, and adjusts the push mode parameter according to the client feedback data, so that simultaneous execution of different marketing actions for different clients can be achieved, and marketing efficiency and marketing effect are effectively improved.
Referring to fig. 6, fig. 6 is a schematic structural diagram of a computer device according to an embodiment of the present invention. The image processing device 30 includes a processor 31, a memory 32. The processor 31 is coupled to the memory 32. The memory 32 has stored therein a computer program which is executed by the processor 31 when it is operated to carry out the method as shown in fig. 1. The detailed methods can be referred to above and are not described herein.
Referring to fig. 7, fig. 7 is a schematic structural diagram of a storage medium according to an embodiment of the present invention. The storage medium 40 stores at least one computer program 41, and the computer program 41 is used for being executed by the processor to implement the method shown in fig. 1, and the detailed method can be referred to above and is not described herein again. In one embodiment, the computer readable storage medium 40 may be a memory chip in a terminal, a hard disk, or other readable and writable storage tool such as a removable hard disk, a flash disk, an optical disk, or the like, and may also be a server or the like.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware related to instructions of a computer program, and the program can be stored in a non-volatile computer readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above examples only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A marketing plan management method, comprising:
the method comprises the steps of obtaining customer service data and customer behavior data, and obtaining data sources of the customer service data and the customer behavior data, wherein the customer service data comprises at least one of customer consumption data and customer personal data, and the customer behavior data comprises customer activity participation data;
acquiring service characteristic data of a current push service, and acquiring a service push flow path according to the service characteristic data, wherein the service push flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths;
acquiring a business target client matched with the current push business, a target push path and a push mode parameter of the target push path according to the client business data, the client behavior data and the business push flow path, wherein the target push path comprises at least one flow branch path, and each flow branch path is used for configuring targeted marketing content to the business target client;
and pushing the current push service to the service target client according to the target push path and the push mode parameter, acquiring client feedback data of the service target client, and adjusting the push mode parameter according to the client feedback data.
2. The marketing solution management method of claim 1, wherein the step of obtaining a service push flow path according to the service characteristic data comprises:
acquiring at least one customer service label according to the customer service data, and acquiring a service label of each flow branch path of each key service node;
and acquiring a target customer corresponding to each flow branch path of each key service node according to the at least one customer service label.
3. The marketing plan management method of claim 1, wherein the step of obtaining the business push flow path according to the business feature data is preceded by:
and establishing an abstract node model, and combining the service characteristic data with the abstract node model to generate a newly added service node.
4. The marketing plan management method of claim 3, wherein the step of generating a new service node by combining the service characteristic data with the abstract node model comprises:
acquiring service expansion information matched with the abstract node model in the service characteristic data, wherein the service expansion information comprises at least one item of association limit, a service code and a node value;
and generating the newly added service node according to the service expansion information.
5. The marketing solution management method of claim 1, wherein the step of obtaining a service push flow path according to the service characteristic data comprises:
and displaying an editing interface, wherein the editing interface comprises the key service node and the basic service node, receiving an editing instruction input by a user, and generating the pushing flow path according to the editing instruction.
6. The marketing plan management method of claim 1, wherein the push mode parameters include a push time interval;
the step of adjusting the push mode parameters according to the client feedback data comprises:
and prolonging or shortening the pushing time interval according to the client feedback data.
7. The marketing plan management method of claim 1, further comprising:
and acquiring a client pushing path of a target client to be pushed according to the client service data, the client behavior data and the service pushing flow.
8. A marketing plan management system, comprising:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring customer service data and customer behavior data and acquiring data sources of the customer service data and the customer behavior data, the customer service data comprises at least one item of customer consumption data and customer personal data, and the customer behavior data comprises customer activity participation data;
the service module is used for acquiring service characteristic data of a current push service and acquiring a service push flow path according to the service characteristic data, wherein the service push flow path comprises at least one key service node, and each key service node corresponds to at least two flow branch paths;
the matching module is used for acquiring a business target client, a target pushing path and pushing mode parameters of the target pushing path, wherein the business target client, the target pushing path and the pushing mode parameters are matched with the current pushing business according to the client business data, the client behavior data and the business pushing flow path, the target pushing path comprises at least one flow branch path, and each flow branch path is used for configuring targeted marketing content to the business target client;
and the pushing module is used for pushing the current pushing service to the service target client according to the target pushing path and the pushing mode parameter, acquiring client feedback data of the service target client, and adjusting the pushing mode parameter according to the client feedback data.
9. A computer arrangement comprising a memory and a processor coupled to each other, the memory storing a computer program which, when executed by the processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 7.
10. A storage medium, characterized in that a computer program is stored which, when being executed by a processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 7.
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