CN113517054A - Travel scheme management system based on psychological analysis and operation process - Google Patents
Travel scheme management system based on psychological analysis and operation process Download PDFInfo
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Abstract
The invention discloses a tourism scheme management system based on psychological analysis and an operation process, which comprise a data system, an analysis matching system and a tourism scheme planning system, wherein the data system comprises tourist data acquisition and data entry, the analysis matching system comprises a tourism route information database, psychological analysis and big data matching, and the tourism scheme planning system comprises a tourist information database, scheme selection and scheme pushing. The tourism scheme management system and the operation process based on the psychological analysis are simple and reasonable in structure and novel in design, the method based on the psychological state analysis is adopted through the third step, the tourist psychological database is established, then the link incidence relation of the tourist psychological database, the tourist psychological database and the tourism information database is established, the concentrated tourism scheme with the highest degree of fit with the tourism scheme is matched according to the psychological state searched by the traveler, and the management effect and the matching accuracy are achieved in the aspect of management of the tourism scheme.
Description
Technical Field
The invention relates to the technical field of data analysis, in particular to a tourism scheme management system based on psychological analysis and an operation process.
Background
"travel" is travel, go out, i.e. the process of spatially traveling from first place to second place for the purpose of achieving a certain purpose; "tour" is going out for touring, sightseeing, entertainment, i.e. the travel for achieving these purposes. The two are combined together to make the tour. Therefore, the travel is more focused on traveling, and the travel not only has 'traveling', but also has sightseeing and entertainment meanings. With the development of the pace of life, the tourism industry becomes one of the main methods for releasing stress, adjusting mood and understanding the outside world, and the development of the tourism industry of life is increasingly vigorous.
When tourism is in the tourism industry, most tourists tend to select a famous tourist spot as a destination of the tourism in a form of following the wind, the tourism mode is difficult to agree with the purpose that the tourists want to relax or get other purposes, and the dysphoric psychology of the tourists is easy to cause when the tourism is performed on the tourist spot with large amount of tourists. Therefore, the tourism scheme management system and the operation process based on the psychological analysis are provided.
Disclosure of Invention
In order to solve the technical problems, the invention provides the following technical scheme:
the invention relates to a tourism scheme management system based on psychological analysis and an operation process, which comprise a data system, an analysis matching system and a tourism scheme planning system, wherein the data system comprises tourist data acquisition and data entry, the analysis matching system comprises a tourism route information database, psychological analysis and big data matching, and the tourism scheme planning system comprises a tourist information database, scheme selection and scheme pushing.
As a preferable technical scheme, the tourist data acquisition mode comprises online questionnaire, offline paper survey and environmental factor acquisition, and the data entry comprises online data classification matching and offline scanning entry.
An operation flow of a travel scheme management system based on psychological analysis comprises the following steps:
step one, data acquisition: obtaining the psychological state of the tourist through a questionnaire form, wherein questionnaire information comprises personal intrinsic and extrinsic trip factors such as the attitude of tourism, the state of the near day, trip time, trip budget and the like, environmental factors are collected through a network, and data are recorded after the data collection is finished;
step two, establishing a tour route information database: collecting travel routes, and analyzing the routes through psychology and big data to realize datamation so as to match with different psychological states;
thirdly, tourist feature extraction based on psychological state analysis: and preparing a corresponding tour scheme, extracting characteristics of the tourists and characteristics of the tour route by establishing a tourist information base and a tour route information base and utilizing psychological data analysis and big data analysis, and pushing the tour route planning scheme to the corresponding tourists.
As a preferred embodiment of the present invention, in the first step, the questionnaire form includes: the online questionnaire survey and the offline paper questionnaire survey further comprise user personal basic information, contact information, an intended travel time and place, an intended travel item and an intended travel mode, and the proportion weight of the tendency degree of the intended travel place, the intended travel item and the intended travel mode is set;
environmental factors include: the number of tourists and the weather condition of the tourists at the intended travel time and place, the matching road condition of the unexpected trip mode, and the time consumption and the expense condition of the unexpected travel project.
As a preferred technical solution of the present invention, the data entry in the step one specifically includes the following steps:
s1: classifying and classifying the data of the on-line questionnaire, and establishing a corresponding data table;
s2: scanning information of an offline paper questionnaire difference adjustment user, extracting scanning data, and inputting the extracted data into a corresponding data table;
s3: establishing a tourist information database;
s4: and recording the environmental factors, synchronously comparing the environmental factors with the network data in real time, and establishing association with the information database.
As a preferred technical solution of the present invention, the step two of establishing the travel information database specifically comprises the following steps:
s1: establishing a network tour route collecting platform, and inputting tour location information and tour route information;
s2: comparing the tourism place information and the tourism route information with the network data in real time synchronously, and establishing a synchronous updating maintenance platform;
s3: judging the input information, and discharging and screening the invalid input information;
s4: recording the remaining effective information again, and establishing a tour route information database;
s5: collecting the heart of the tourist and the tourist evaluation in the tourist route information database and establishing a tourist psychological database;
s6: and establishing data connection between the psychological database and the tourism route information database, and establishing a large database.
As a preferred technical scheme of the present invention, the specific steps of extracting the characteristics of the tourist based on the psychological state analysis in the third step and preparing the corresponding tourism scheme are as follows:
s1: extracting information of the intended travel time and place, the intended travel item and the intended travel mode in the tourist information database, and proposing a tourist psychological database by matching the proportion weight of the tourist tendency degree;
s2: comparing the tourist psychological database with the tourism psychological database, and screening information with similarity more than or equal to 80%;
s3: comparing a tourism psychological database reserved in the screened information with a tourism route information database, and screening corresponding tourism route information;
s4: establishing a new tourist route database and a tourist route information database for correlation, and obtaining a plurality of tourist planning schemes;
s5: and (3) analyzing the plurality of travel planning schemes by matching with the proportion weight of the tourist tendency degree, and screening and ranking the travel planning schemes from top to bottom according to the conformity degree, wherein the screening conditions are as follows:
1) screening the tourism schemes with the conformity degree more than or equal to 90%, reserving the five highest tourism schemes, and ranking according to the conformity degree from top to bottom;
2) if the travel schemes with the conformity degrees more than or equal to 90% are less than five, selecting three schemes with the highest conformity degrees, and ranking according to the conformity degrees from top to bottom;
s6: matching the screened tourism scheme information with the contact way of the passenger, and establishing a psychology-based tourism scheme to be pushed to the passenger;
s7: the travel itineraries are pushed to the traveler.
As a preferred technical scheme of the invention, the third step further comprises establishing a passenger feedback system, screening the pushed tourism scheme according to the feedback system, and then performing secondary improvement on the tourism management scheme according to the screening result.
The invention has the beneficial effects that:
1. according to the tourism scheme management system and the operation process based on the psychological analysis, a method based on the psychological state analysis is adopted through the third step, a tourist psychological database is established, then the link incidence relation of the tourist psychological database, the tourist psychological database and a tourist information database is established, a centralized tourism scheme with the highest fitness is matched according to the psychological states searched by the tourists, and the problem that most tourists tend to select famous tourist spots as tourism destinations in a form of following the wind during tourism in the tourism industry is solved, the tourism mode is difficult to agree with the tourists to use for tourism relaxation or other purposes, and the disadvantage that the dysphoric psychology of the tourists is easily caused when the tourists travel at the tourist sites with huge amount of the tourists;
2. according to the tourism scheme management system and the operation process based on the psychological analysis, by collecting the intended tourism time and place, the intended tourism item and the intended trip mode of the tourist and setting the proportion weight of the tendency degree of the intended tourism place, the intended tourism item and the intended trip mode, a plurality of relatively tourism schemes are convenient to provide for the tourist to select, the tourism target of the tourist is determined, and the problems that the tourist does not know about going to go out, knows about playing but does not know whether the tourist is suitable for the tourist and the like are solved;
3. this kind of tourism scheme management system and operation flow based on psychological analysis through the tourism information base that is equipped with, provides comparatively unobstructed tourism scheme to the comparatively clear passenger of trip purpose, has improved the effect of tourism.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a system diagram of a travel itinerary management system based on psychological analysis according to the present invention;
FIG. 2 is a flow chart of the operational flow of a travel itinerary management system based on psychological analysis of the present invention;
FIG. 3 is a flow chart of data entry for the operational flow of a travel itinerary management system based on psychological analysis of the present invention;
FIG. 4 is a flow chart of the process of creating a travel information database for the operational flow of a travel itinerary management system based on mental analysis in accordance with the present invention;
FIG. 5 is a flow chart of the travel itinerary preparation process based on mental state analysis of the operational flow of a travel itinerary management system based on mental analysis in accordance with the present invention.
Detailed Description
The preferred embodiments of the present invention will be described in conjunction with the accompanying drawings, and it will be understood that they are described herein for the purpose of illustration and explanation and not limitation.
Example (b): as shown in fig. 1 to 5, the tourism scheme management system and the operation process based on psychological analysis of the present invention include a data system, an analysis matching system and a tourism scheme planning system, wherein the data system includes tourist data collection and data entry, the analysis matching system includes a tourism route information database, psychological analysis and big data matching, and the tourism scheme planning system includes a tourist information database, scheme selection and scheme push.
The tourist data acquisition mode comprises online questionnaires, offline paper surveys and environmental factor acquisition, the data entry comprises online data classification matching and offline scanning entry, the convenience degree of the management system for information acquisition is improved by setting up various information acquisition modes, and meanwhile the accuracy of follow-up and tourism scheme matching is improved through big data.
An operation flow of a travel scheme management system based on psychological analysis comprises the following steps:
step one, data acquisition: obtaining the psychological state of the tourist through a questionnaire form, wherein questionnaire information comprises personal intrinsic and extrinsic trip factors such as the attitude of tourism, the state of the near day, trip time, trip budget and the like, environmental factors are collected through a network, and data are recorded after the data collection is finished;
step two, establishing a tour route information database: collecting travel routes, and analyzing the routes through psychology and big data to realize datamation so as to match with different psychological states;
thirdly, tourist feature extraction based on psychological state analysis: and preparing a corresponding tour scheme, extracting characteristics of the tourists and characteristics of the tour route by establishing a tourist information base and a tour route information base and utilizing psychological data analysis and big data analysis, and pushing the tour route planning scheme to the corresponding tourists.
Wherein the questionnaire form in the first step comprises: the online questionnaire survey and the offline paper questionnaire survey further comprise user personal basic information, contact information, an intended travel time and place, an intended travel item and an intended travel mode, and the proportion weight of the tendency degree of the intended travel place, the intended travel item and the intended travel mode is set;
environmental factors include: the number of tourists and the weather condition of the tourists at the intended travel time and place, the matching road condition of the unexpected trip mode, and the time consumption and the expense condition of the unexpected travel project.
By matching environmental factors, the management system can conveniently judge whether the subsequent management scheme is feasible or not.
The data entry in the first step specifically comprises the following steps:
s1: classifying and classifying the data of the on-line questionnaire, and establishing a corresponding data table;
s2: scanning information of an offline paper questionnaire difference adjustment user, extracting scanning data, and inputting the extracted data into a corresponding data table;
s3: establishing a tourist information database;
s4: and recording the environmental factors, synchronously comparing the environmental factors with the network data in real time, and establishing association with the information database.
In the second step, the specific steps of establishing the travel information database are as follows:
s1: establishing a network tour route collecting platform, and inputting tour location information and tour route information;
s2: comparing the tourism place information and the tourism route information with the network data in real time synchronously, and establishing a synchronous updating maintenance platform;
s3: judging the input information, and discharging and screening the invalid input information;
s4: recording the remaining effective information again, and establishing a tour route information database;
s5: collecting the heart of the tourist and the tourist evaluation in the tourist route information database and establishing a tourist psychological database;
s6: and establishing data connection between the psychological database and the tourism route information database, and establishing a large database.
The method comprises the following steps of:
s1: extracting information of the intended travel time and place, the intended travel item and the intended travel mode in the tourist information database, and proposing a tourist psychological database by matching the proportion weight of the tourist tendency degree;
s2: comparing the tourist psychological database with the tourism psychological database, and screening information with similarity more than or equal to 80%;
s3: comparing a tourism psychological database reserved in the screened information with a tourism route information database, and screening corresponding tourism route information;
s4: establishing a new tourist route database and a tourist route information database for correlation, and obtaining a plurality of tourist planning schemes;
s5: and (3) analyzing the plurality of travel planning schemes by matching with the proportion weight of the tourist tendency degree, and screening and ranking the travel planning schemes from top to bottom according to the conformity degree, wherein the screening conditions are as follows:
1) screening the tourism schemes with the conformity degree more than or equal to 90%, reserving the five highest tourism schemes, and ranking according to the conformity degree from top to bottom;
2) if the travel schemes with the conformity degrees more than or equal to 90% are less than five, selecting three schemes with the highest conformity degrees, and ranking according to the conformity degrees from top to bottom;
s6: matching the screened tourism scheme information with the contact way of the passenger, and establishing a psychology-based tourism scheme to be pushed to the passenger;
s7: the travel itineraries are pushed to the traveler.
And step three, establishing a passenger feedback system, screening the pushed tourism scheme according to the feedback system, and performing secondary improvement on the tourism management scheme according to the screening result.
The working principle is as follows: when in use, the psychological state of the tourist is obtained through a questionnaire form, questionnaire information comprises personal intrinsic and extrinsic trip influencing factors such as the attitude of the tourist, the state of the near day, the trip time, the trip budget and the like, environmental factors are collected through a network, data are recorded after the data collection is finished, then a tourist route information database is established, a tourist route is collected, the route is subjected to the data analysis through the psychological and big data analysis to be matched with different psychological states, then, in the third step, the characteristic extraction of the tourist based on the psychological state analysis is carried out to prepare a corresponding tourist scheme, the characteristics of the tourist and the characteristics of the tourist route are extracted through the psychological data analysis and the big data analysis, then, the planning scheme of the tourist route is pushed to the corresponding tourist, then, the feedback mechanism after the pushing is used for carrying out the secondary improvement on the tourist management system, thus, the establishment and subsequent management of the whole travel management scheme system can be realized.
Although the present invention has been described in detail with reference to the foregoing embodiments, it will be apparent to those skilled in the art that changes may be made in the embodiments and/or equivalents thereof without departing from the spirit and scope of the invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (8)
1. The tourism scheme management system based on psychological analysis comprises a data system, an analysis matching system and a tourism scheme planning system and is characterized in that the data system comprises tourist data acquisition and data entry, the analysis matching system comprises a tourism route information database, psychological analysis and big data matching, and the tourism scheme planning system comprises a tourist information base, scheme selection and scheme pushing.
2. The system of claim 1, wherein the data collection modes of the tourists comprise on-line questionnaire, off-line paper survey and environmental factor collection, and the data entry comprises on-line data classification matching and off-line scanning entry.
3. An operation flow of a travel scheme management system based on psychological analysis comprises the following steps:
step one, data acquisition: obtaining the psychological state of the tourist through a questionnaire form, wherein questionnaire information comprises personal intrinsic and extrinsic trip factors such as the attitude of tourism, the state of the near day, trip time, trip budget and the like, environmental factors are collected through a network, and data are recorded after the data collection is finished;
step two, establishing a tour route information database: collecting travel routes, and analyzing the routes through psychology and big data to realize datamation so as to match with different psychological states;
thirdly, tourist feature extraction based on psychological state analysis: and preparing a corresponding tour scheme, extracting characteristics of the tourists and characteristics of the tour route by establishing a tourist information base and a tour route information base and utilizing psychological data analysis and big data analysis, and pushing the tour route planning scheme to the corresponding tourists.
4. The process of claim 3, wherein the questionnaire form in the first step comprises: the online questionnaire survey and the offline paper questionnaire survey further comprise user personal basic information, contact information, an intended travel time and place, an intended travel item and an intended travel mode, and the proportion weight of the tendency degree of the intended travel place, the intended travel item and the intended travel mode is set;
environmental factors include: the number of tourists and the weather condition of the tourists at the intended travel time and place, the matching road condition of the unexpected trip mode, and the time consumption and the expense condition of the unexpected travel project.
5. The process of claim 3, wherein the data entry in the first step comprises the following steps:
s1: classifying and classifying the data of the on-line questionnaire, and establishing a corresponding data table;
s2: scanning information of an offline paper questionnaire difference adjustment user, extracting scanning data, and inputting the extracted data into a corresponding data table;
s3: establishing a tourist information database;
s4: and recording the environmental factors, synchronously comparing the environmental factors with the network data in real time, and establishing association with the information database.
6. The process of claim 3, wherein the step two of establishing the travel information database comprises the following steps:
s1: establishing a network tour route collecting platform, and inputting tour location information and tour route information;
s2: comparing the tourism place information and the tourism route information with the network data in real time synchronously, and establishing a synchronous updating maintenance platform;
s3: judging the input information, and discharging and screening the invalid input information;
s4: recording the remaining effective information again, and establishing a tour route information database;
s5: collecting the heart of the tourist and the tourist evaluation in the tourist route information database and establishing a tourist psychological database;
s6: and establishing data connection between the psychological database and the tourism route information database, and establishing a large database.
7. The process of claim 3, wherein the step three comprises the following steps of extracting the characteristics of the tourists based on the psychological analysis, and preparing the corresponding tourism schemes:
s1: extracting information of the intended travel time and place, the intended travel item and the intended travel mode in the tourist information database, and proposing a tourist psychological database by matching the proportion weight of the tourist tendency degree;
s2: comparing the tourist psychological database with the tourism psychological database, and screening information with similarity more than or equal to 80%;
s3: comparing a tourism psychological database reserved in the screened information with a tourism route information database, and screening corresponding tourism route information;
s4: establishing a new tourist route database and a tourist route information database for correlation, and obtaining a plurality of tourist planning schemes;
s5: and (3) analyzing the plurality of travel planning schemes by matching with the proportion weight of the tourist tendency degree, and screening and ranking the travel planning schemes from top to bottom according to the conformity degree, wherein the screening conditions are as follows:
1) screening the tourism schemes with the conformity degree more than or equal to 90%, reserving the five highest tourism schemes, and ranking according to the conformity degree from top to bottom;
2) if the travel schemes with the conformity degrees more than or equal to 90% are less than five, selecting three schemes with the highest conformity degrees, and ranking according to the conformity degrees from top to bottom;
s6: matching the screened tourism scheme information with the contact way of the passenger, and establishing a psychology-based tourism scheme to be pushed to the passenger;
s7: the travel itineraries are pushed to the traveler.
8. The operation process of the psychological analysis-based travel scheme management system according to claim 3, wherein the third step further comprises establishing a passenger feedback system, screening the pushed travel scheme according to the feedback system, and then performing secondary improvement on the travel management scheme according to the screening result.
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| KR101256652B1 (en) * | 2013-01-23 | 2013-04-19 | 장준호 | System and method for predicting tour behaviour pattern of tourists |
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