CN113395604B

CN113395604B - Data processing method and device

Info

Publication number: CN113395604B
Application number: CN202010178643.0A
Authority: CN
Inventors: 邓磊; 刘永亮
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2020-03-14
Filing date: 2020-03-14
Publication date: 2023-05-09
Anticipated expiration: 2040-03-14
Also published as: CN113395604A

Abstract

The application discloses a data processing method and device, wherein the method comprises the following steps: obtaining a target carrier object; acquiring target right information and target popularization information; obtaining information to be embedded according to the target ownership information and the target popularization information; the information to be embedded is embedded in the target carrier object. After the watermark extraction end extracts the watermark information, the copyright protection function of the target carrier object can be realized through the target ownership information corresponding to the watermark information, and the information promotion function can be realized through the target promotion information corresponding to the watermark information. By using the method, the popularization of goods or services can be realized by utilizing the digital watermark technology in combination with business scenes such as network shopping or living service network application, so that the use function of the digital watermark is increased, and the application range of the digital watermark technology is widened.

Description

Data processing method and device

Technical Field

The present application relates to the field of computer technology, and in particular, to a data processing method. The application relates to a data processing device and an electronic device.

Background

With the rapid development of communication technology and multimedia technology, the problem of digital watermark technology in terms of security, copyright protection, authentication, etc. of digital media has become a research hotspot. In order to prevent digital video works from being illegally distributed and tampered, digital watermarking technology has been widely used as an effective method for realizing copyright protection and anti-counterfeiting tracking in carrier objects such as multimedia information, documents, software and the like.

The digital watermarking technology is to embed watermark information into a carrier object to be protected, and prevent the content from being randomly copied and changed by encryption and other methods under the condition of not affecting the normal use of the carrier object, for example, when piracy or copyright disputes occur, the watermark information can be extracted from the work with disputes and used as evidence of copyright ownership, thereby maintaining the rights and interests of owners; in addition, the digital watermarking technology can also judge whether the carrier object is randomly changed through the embedded identification information, so that the purposes of confirming a content creator, a purchaser, transmitting secret information, judging whether the carrier object is tampered or not and the like can be achieved.

However, the application of the existing digital watermark is mainly used for protecting information security, realizing anti-counterfeiting traceability, copyright protection and other fields, so that the digital watermark has single use function and narrow application range, and the digital watermark technology cannot be utilized by combining with specific business scenes such as network shopping scenes or local life service network application scenes.

Disclosure of Invention

The embodiment of the application provides a data processing method, a data processing device and electronic equipment, which are used for solving the problems that the existing digital watermark is single in use function and narrow in application range. The embodiment of the application also provides a data processing method, a data processing device and electronic equipment.

The embodiment of the application provides a data processing method, which comprises the following steps:

obtaining a target carrier object;

acquiring target ownership information and target popularization information;

obtaining information to be embedded according to the target ownership information and the target popularization information;

and embedding the information to be embedded into the target carrier object.

Optionally, the target promotion information includes: and link entry information for the object to be promoted.

Optionally, the link entry information for the object to be promoted includes: and aiming at the link entry information of the object to be promoted contained in the target carrier object.

Optionally, the target promotion information includes: and the target carrier object is provided with identification information of promotion information aiming at the object to be promoted, and the identification information is associated with link entry information of the object to be promoted.

Optionally, the identification information of the promotion information for the object to be promoted includes at least one of the following:

carrying time stamp information corresponding to media fragments of the popularization information, wherein the media fragments are media fragments contained in the target carrier object;

carrying spatial stamp information corresponding to media fragments of the popularization information, wherein the media fragments are media fragments contained in the target carrier object;

Content identification information corresponding to media segments carrying the popularization information, wherein the media segments are media segments contained in the target carrier object;

identification information of the target recommended user corresponding to the object to be promoted.

Optionally, the method further comprises:

acquiring corresponding relation information between the target popularization information and the information to be embedded;

and providing the corresponding relation information to a receiving end of the target carrier object.

Optionally, the method further comprises:

acquiring corresponding relation information between the target ownership information and the information to be embedded;

Optionally, the obtaining the information to be embedded according to the target ownership information and the target popularization information includes:

combining the target ownership information and the target popularization information to obtain target combination information;

and generating target watermark information according to the target combination information, and determining the target watermark information as the information to be embedded.

Optionally, the merging the target ownership information and the target popularization information includes at least one of the following modes:

Combining the target ownership information and the target popularization information in a splicing mode;

combining the target ownership information and the target popularization information in a mapping mode;

and combining the target ownership information and the target popularization information by adopting a table look-up mode.

Optionally, the generating the target watermark information according to the target combination information includes:

and modulating the target combination information to generate the target watermark information.

Optionally, at least one of the following is further included:

scrambling the target combination information;

encrypting the target combination information;

and adding error correction codes to the target combination information.

generating first watermark information according to the target ownership information;

generating second watermark information according to the target popularization information;

combining the first watermark information and the second watermark information into target watermark information, and determining the target watermark information as the information to be embedded;

correspondingly, the embedding the information to be embedded into the target carrier object includes: and embedding the target watermark information into the target carrier object.

determining the first watermark information and the second watermark information as the information to be embedded;

correspondingly, the embedding the information to be embedded into the target carrier object includes:

and respectively embedding the first watermark information and the second watermark information into the target carrier object.

Optionally, the generating the first watermark information according to the target ownership information includes:

combining the target ownership information to obtain first combined information;

and generating the first watermark information according to the first combination information.

Optionally, the merging the target ownership information includes at least one of the following ways:

combining a plurality of pieces of information contained in the target ownership information in a splicing mode;

combining a plurality of information contained in the target ownership information in a mapping mode;

and combining a plurality of pieces of information contained in the target ownership information in a table look-up mode.

Optionally, the generating the first watermark information according to the first combined information includes:

and modulating the first combined information to generate the first watermark information.

Optionally, at least one of the following is further included:

scrambling the first combined information;

encrypting the first combined information;

an error correction code is added to the first combined information.

Optionally, the obtaining the second watermark information according to the target popularization information includes:

combining the target popularization information to obtain second combined information;

and generating the second watermark information according to the second combination information.

Optionally, the merging the target popularization information includes:

combining a plurality of pieces of information contained in the target popularization information in a splicing mode;

combining a plurality of pieces of information contained in the target popularization information in a mapping mode;

and combining a plurality of pieces of information contained in the target popularization information in a table look-up mode.

Optionally, the generating the second watermark information according to the second combined information includes:

and modulating the second combined information to generate the second watermark information.

Optionally, at least one of the following is further included:

scrambling the second combined information;

encrypting the second combined information;

an error correction code is added to the second combined information.

Optionally, the target ownership information includes at least one of the following:

copyright protection identification information corresponding to the target carrier object;

identification information of a target user aimed at by the target carrier object;

and the authentication identification information corresponding to the target carrier object.

Optionally, the embedding the information to be embedded into the target carrier object includes at least one of the following ways:

embedding the information to be embedded into the target carrier object by adopting a time domain algorithm;

embedding the information to be embedded into the target carrier object by adopting a spatial domain algorithm;

and embedding the information to be embedded into the target carrier object by adopting a transform domain algorithm.

Optionally, the method further comprises: acquiring third attribute information corresponding to the target carrier object, wherein the third attribute information is different from the target ownership information and the target popularization information;

the obtaining information to be embedded according to the target ownership information and the target popularization information includes:

And obtaining information to be embedded according to the target ownership information, the target popularization information and the third attribute information.

Optionally, the target carrier object includes at least one of:

target text information;

target image information;

target video information;

target audio information;

target audio-video information.

The embodiment of the application also provides a data processing method, which comprises the following steps:

obtaining a target carrier object;

acquiring target popularization information;

obtaining information to be embedded according to the target popularization information;

and embedding the information to be embedded into the target carrier object.

Optionally, the identification information corresponding to the promotion information of the object to be promoted includes at least one of the following:

Optionally, obtaining the information to be embedded according to the target popularization information includes:

combining the target popularization information to obtain popularization combination information;

and generating target watermark information according to the popularization combination information, and determining the target watermark information as the information to be embedded.

Optionally, the merging the target popularization information includes:

Optionally, the generating the target watermark information according to the promotion combination information includes:

modulating the popularization combination information to generate the target watermark information.

Optionally, at least one of the following is further included:

scrambling the popularization combination information;

encrypting the popularization combination information;

and adding error correction codes to the promotion combination information.

Optionally, the method further comprises:

acquiring target ownership information corresponding to the target carrier object;

the obtaining information to be embedded according to the target popularization information comprises the following steps: and obtaining information to be embedded according to the target popularization information and the target ownership information.

acquiring an object to be detected;

extracting target watermark information from the object to be detected;

analyzing the target watermark information to obtain target original information corresponding to the target watermark information, wherein the target original information comprises at least one of target ownership information and target popularization information.

Optionally, first target watermark information and second target watermark information are embedded in the object to be detected, the first target watermark information is watermark information generated according to the target promotion information, the second target watermark information is watermark information generated according to the target ownership information, and the extracting the target watermark information from the object to be detected includes:

Extracting first target watermark information from the object to be detected;

the analyzing the target watermark information to obtain target original information corresponding to the target watermark information comprises the following steps: and analyzing the first target watermark information to obtain target popularization information corresponding to the first target watermark information.

Optionally, the analyzing the first target watermark information to obtain target popularization information corresponding to the first target watermark information includes:

acquiring popularization information analysis data corresponding to the first target watermark information;

and analyzing the first target watermark information according to the popularization information analysis data to obtain target popularization information corresponding to the first target watermark information.

Optionally, the popularization information analysis data includes: correspondence data between the first target watermark information and the target popularization information; or the target popularization information generates template data of the first target watermark information.

Optionally, the extracting the target watermark information from the object to be detected further includes: extracting second target watermark information from the object to be detected; the analyzing the target watermark information to obtain target original information corresponding to the target watermark information, and the method further comprises the following steps:

And analyzing the second target watermark information to obtain target ownership information corresponding to the second target watermark information.

Optionally, the analyzing the second target watermark information to obtain target ownership information corresponding to the second target watermark information includes:

obtaining rights information analysis data corresponding to the second target watermark information;

and analyzing the second target watermark information according to the rights information analysis data to obtain target rights information corresponding to the second target watermark information.

Optionally, the rights information parsing data includes: correspondence data between the second target watermark information and the target ownership information; or, the target ownership information generates template data of the second target watermark information.

Optionally, the acquiring the object to be detected includes: acquiring an object to be detected from a first network transmission channel, and acquiring the object to be detected from a second network transmission channel;

correspondingly, the extracting the first target watermark information from the object to be detected includes: extracting the first target watermark information from the object to be detected from the first network transmission channel, and extracting the second target watermark information from the object to be detected from the second network transmission channel.

Optionally, the target watermark information is watermark information generated according to the target popularization information and the target ownership information, and the analyzing the target watermark information to obtain target original information corresponding to the target watermark information includes one of the following steps:

analyzing the target watermark information to obtain the target popularization information and the target ownership information;

analyzing watermark subsets corresponding to the target popularization information in the target watermark information to obtain the target popularization information;

and analyzing a watermark subset corresponding to the target ownership information in the target watermark information to obtain the target ownership information.

Optionally, the target watermark information is a watermark subset of watermark information embedded in the target detection object, the watermark information embedded in the target detection object is watermark information generated according to combined information of the target popularization information and the target ownership information, and the analyzing the target watermark information to obtain target original information corresponding to the target watermark information includes:

and analyzing the watermark subset to obtain target popularization information or target ownership information corresponding to the watermark subset.

Optionally, the link entry information for the object to be promoted includes: and aiming at the link entry information of the object to be promoted contained in the object to be detected.

Optionally, the method further comprises:

and outputting the link entry information. 49. The method of claim 36, wherein the targeted promotional information comprises: identification information of promotion information of the object to be promoted in the object to be detected is associated with link entry information of the object to be promoted;

the method further comprises the steps of: obtaining the link entry information of the object to be promoted according to the identification information;

and outputting the link entry information of the object to be promoted.

carrying time stamp information corresponding to media fragments of the popularization information, wherein the media fragments are media fragments contained in the object to be detected;

carrying spatial stamp information corresponding to media fragments of the popularization information, wherein the media fragments are media fragments contained in the object to be detected;

Content identification information corresponding to media fragments carrying the popularization information, wherein the media fragments are media fragments contained in the object to be detected;

copyright protection identification information corresponding to the object to be detected;

identification information of a target user aimed at by the object to be detected;

and the authentication identification information corresponding to the object to be detected.

acquiring first target watermark information extracted from an object to be detected by a first watermark detection module, and acquiring second target watermark information extracted from the object to be detected by a second watermark detection module;

acquiring popularization information analysis data and right information analysis data;

analyzing the first target watermark information according to the popularization information analysis data to obtain target popularization information corresponding to the first target watermark information, and analyzing the second target watermark information according to the ownership information analysis data to obtain target ownership information corresponding to the second target watermark information.

The embodiment of the application also provides a data processing device, which comprises:

a target carrier object acquisition unit configured to acquire a target carrier object;

the information acquisition unit is used for acquiring the target ownership information and acquiring the target popularization information;

the information to be embedded obtaining unit is used for obtaining information to be embedded according to the target ownership information and the target popularization information;

and the information to be embedded embedding unit is used for embedding the information to be embedded into the target carrier object.

the target popularization information acquisition unit is used for acquiring target popularization information;

the information to be embedded obtaining unit is used for obtaining information to be embedded according to the target popularization information;

the device comprises an object to be detected acquisition unit, a detection unit and a detection unit, wherein the object to be detected acquisition unit is used for acquiring an object to be detected;

the target watermark information extraction unit is used for extracting target watermark information from the object to be detected;

And the target watermark information analysis unit is used for analyzing the target watermark information to obtain at least one of target ownership information and target popularization information corresponding to the target watermark information.

the watermark information acquisition unit is used for acquiring first target watermark information extracted from an object to be detected by the first watermark detection module and acquiring second target watermark information extracted from the object to be detected by the second watermark detection module;

the analysis data acquisition unit is used for acquiring popularization information analysis data and right information analysis data;

the watermark information analysis unit is used for analyzing the first target watermark information according to the popularization information analysis data to obtain target popularization information corresponding to the first target watermark information, and analyzing the second target watermark information according to the ownership information analysis data to obtain target ownership information corresponding to the second target watermark information.

The embodiment of the application also provides electronic equipment, which comprises a processor and a memory; wherein the memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the method described above.

Compared with the prior art, the embodiment of the application has the following advantages:

the data processing method provided by the embodiment of the application comprises the steps of obtaining a target carrier object; acquiring target right information and target popularization information; obtaining information to be embedded according to the target ownership information and the target popularization information; the information to be embedded is embedded in the target carrier object. The method obtains information to be embedded according to the target ownership information and the target popularization information, and embeds the information to be embedded into the target carrier object, so that the information embedded in the target carrier object corresponds to the target ownership information and also corresponds to the target popularization information, after watermark extraction end extracts watermark information, the functions of copyright protection, authority authentication and the like of the target carrier object can be realized through the target ownership information corresponding to the watermark information, and the information popularization function can be realized through the target popularization information corresponding to the watermark information.

Drawings

FIG. 1 is a flow chart of a data processing method provided in a first embodiment of the present application;

fig. 1-a is a schematic diagram of generating and embedding target watermark information according to a first embodiment of the present application;

FIG. 2 is a flow chart of a data processing method according to a second embodiment of the present application;

FIG. 3 is a flow chart of a data processing method according to a third embodiment of the present application;

FIG. 3-A is a schematic diagram illustrating the extraction and resolution of target watermark information according to a third embodiment of the present invention;

FIG. 4 is a flow chart of a data processing method according to a fourth embodiment of the present application;

FIG. 5 is a block diagram of a unit of a data processing apparatus according to a fifth embodiment of the present application;

fig. 6 is a schematic logic structure of an electronic device according to a sixth embodiment of the present application;

fig. 7 is a block diagram of a unit of a data processing apparatus provided in a seventh embodiment of the present application;

fig. 8 is a schematic logic structure of an electronic device according to an eighth embodiment of the present application;

fig. 9 is a block diagram of a unit of a data processing apparatus provided in a ninth embodiment of the present application;

fig. 10 is a schematic logic structure of an electronic device according to a tenth embodiment of the present application;

fig. 11 is a block diagram of a unit of a data processing apparatus provided in an eleventh embodiment of the present application;

Fig. 12 is a schematic logic structure of an electronic device according to a twelfth embodiment of the present application.

Detailed Description

In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is, however, susceptible of embodiment in many other ways than those herein described and similar generalizations can be made by those skilled in the art without departing from the spirit of the application and the application is therefore not limited to the specific embodiments disclosed below.

Aiming at a digital watermark application scene, in order to utilize the digital watermark technology in combination with specific business scenes such as a network shopping scene or a life service network application scene and the like, the application functions of the digital watermark are increased, the application range of the digital watermark technology is widened, the application provides a data processing method, a data processing device corresponding to the method and electronic equipment, the application further provides a data processing method, a data processing device corresponding to the method and electronic equipment, and the application further provides a data processing method, a data processing device corresponding to the method and electronic equipment. The following provides examples to describe the method, apparatus and electronic device in detail.

A first embodiment of the present application provides a data processing method, where an application body of the method may be a computing device application for embedding watermark information, fig. 1 is a flowchart of the data processing method provided in the first embodiment of the present application, and the method provided in the present embodiment is described in detail below with reference to fig. 1. The embodiments referred to in the following description are intended to illustrate the method principles and not to limit the practical use.

As shown in fig. 1, the data processing method provided in this embodiment includes the following steps:

s101, acquiring a target carrier object.

The digital watermarking technology refers to that watermark information which is not easy to be ascertained and modified and can be recognized and identified by a designated subject is directly embedded into a carrier object under the condition that the use value of the carrier object such as multimedia, documents, software and the like is not affected, or the structure of a specific area of the carrier object is modified, and the purposes of confirming a content creator, a purchaser, transmitting secret information, judging whether the carrier object is tampered or not and the like can be achieved through the watermark information hidden in the carrier object.

In this embodiment, acquiring the target carrier object may refer to determining in advance a carrier object for embedding watermark information, for example, one or more of target text information, target image information, target video information, target audio-video information, and the like, which contain specific content. In this embodiment, the target carrier object is preferably multimedia information, for example, a multimedia clip containing promotional information of goods or services.

S102, obtaining the target ownership information and obtaining the target popularization information.

The step is used for obtaining the target ownership information and the target popularization information.

The target rights information refers to information for identifying rights to which the target carrier object corresponds, and in this embodiment, the target rights information may be copyright protection identification information (e.g., copyright ID, author name, etc.) corresponding to the target carrier object, identification information (e.g., authorized user ID) of a target user to which the target carrier object corresponds, and authentication information (e.g., authentication information of video content) corresponding to the target carrier object.

The target promotion information is information for promoting the object to be promoted, and may be link entry information for the object to be promoted, for example, the object to be promoted is a commodity, and the link entry information for the object to be promoted may be information such as a shopping website of the commodity, shopping link information, an entity store address, merchant contact information, and pushing platform information of the commodity or service. The object to be promoted may be a promotion object related to the target carrier object, or may be a promotion object included in the target carrier object. In this embodiment, the link entry information for the object to be promoted is preferably link entry information for the object to be promoted included in the above-described target carrier object.

The target promotion information may also be identification information of promotion information for the object to be promoted in the target carrier object, where the identification information is associated with link entry information of the object to be promoted, that is, an association relationship between the identification information and the object to be promoted is established in advance, and by using the association relationship, the link entry information of the object to be promoted may be obtained according to the identification information. In this embodiment, the identification information of the promotion information for the object to be promoted may be at least one of the following: the media segments are media segments contained in the target carrier object, and the time stamp information can refer to identification information of a certain time slice of video, audio or audio-video, for example, the time stamp information corresponding to the media segments containing commodity advertisement information; carrying the space stamp information corresponding to the media segment of the promotion information aiming at the object to be promoted, wherein the media segment is the media segment contained in the target carrier object, and the space stamp information can be the identification information of a certain area of a certain color channel of a video or an image or the identification information of a certain sound channel of an audio; content identification information corresponding to the media segments of the promotion information of the object to be promoted is carried, wherein the media segments are media segments contained in the target carrier object, for example, content identification information corresponding to media segments containing commodity advertisement information; the identification information of the target recommended user corresponding to the object to be promoted, for example, account information of the target recommended user.

And S103, obtaining information to be embedded according to the target ownership information and the target popularization information.

After the target ownership information and the target popularization information are obtained in the step, the step is used for obtaining the information to be embedded in the target carrier object according to the target ownership information and the target popularization information.

The information to be embedded can be obtained specifically by the following way:

mode one: firstly, combining the target ownership information and the target popularization information to obtain target combination information; in this embodiment, the process may be implemented by one or more of the following: combining the target ownership information and the target popularization information in a splicing mode, wherein for example, the copyright ID is 100, the user ID of the target recommended user is 10, and the spliced result is 10010; combining the target ownership information and the target popularization information in a mapping mode, for example, the copyright ID is 100, the user ID of the target recommended user is 10, mapping is carried out in a Huffman coding mode, and the obtained mapping result is 10010- >101; and combining the target ownership information and the target popularization information by adopting a table look-up mode, wherein for example, the copyright ID is 100, the user ID of the target recommended user is 10, and the table look-up result is 10010- >110101.

And secondly, generating target watermark information according to the target combination information, determining the target watermark information as the information to be embedded, for example, modulating the target combination information to generate the target watermark information, wherein the modulating method comprises differential modulation, template modulation and the like, wherein the template modulation can adopt two different random matrixes of 32x32 to respectively represent binary values of 0 and 1, and the differential modulation is divided into two types of time domain differential modulation and frequency domain differential modulation, namely a digital signal modulation mode for representing information through the difference of front and rear code elements, and the core of the digital signal modulation mode is differential coding.

In this embodiment, one or more of the following ways may be adopted to process the target combination information to obtain the information to be embedded: scrambling (Scrambling) the target combination information, for example, using a pseudo-random PN sequence to exclusive-or with information bits, to change characteristics of the target combination information, preventing an unauthorized subject from receiving clear target combination information; encrypting (encrypting) the target combined information, for example, adopting conventional Encryption means such as an AES Encryption algorithm, a DES Encryption algorithm and the like, and transmitting the descrambling related information after being processed in a cryptographic manner so as to prevent an unauthorized body from directly using the information to descramble; error correction codes (Error Correcting Code) are added to the target combination information, so that the target combination information can automatically find and correct errors at a receiving end after errors occur in the transmission process, for example, conventional error correction codes such as a BCH code, a viterbi code, a polar code and the like are added to the target combination information.

Mode two: generating first watermark information according to the target ownership information, generating second watermark information according to the target popularization information, and determining the first watermark information and the second watermark information as information to be embedded, namely, the first watermark information and the second watermark information are mutually independent information to be embedded.

Mode three: obtaining first watermark information according to the target ownership information, obtaining second watermark information according to the target popularization information, combining the first watermark information and the second watermark information into target watermark information, and determining the target watermark information as the information to be embedded.

In the second and third modes, the obtaining the first watermark information according to the target ownership information may specifically refer to: combining a plurality of pieces of information contained in the target ownership information to obtain first combined information, for example, combining the plurality of pieces of information contained in the target ownership information in a splicing mode, combining the plurality of pieces of information contained in the target ownership information in a mapping mode, or combining the plurality of pieces of information contained in the target ownership information in a table look-up mode; first watermark information is generated from the first combination information, and the first combination information is modulated after being scrambled, encrypted, error correction code added, or the like, for example, to generate the first watermark information. The obtaining the second watermark information according to the target popularization information may specifically refer to: combining a plurality of pieces of information contained in the target popularization information to obtain second combined information, for example, combining the plurality of pieces of information contained in the target popularization information in a splicing mode, combining the plurality of pieces of information contained in the target popularization information in a mapping mode, or combining the plurality of pieces of information contained in the target popularization information in a table look-up mode; the second watermark information is generated from the second combined information, and the second combined information is modulated after being scrambled, encrypted, error correction code added, or the like, for example, to generate the second watermark information. The details of the information merging and watermark generation process in this process may be described in the above-mentioned first mode, which is not described herein.

S104, embedding the information to be embedded into the target carrier object.

After the information to be embedded is obtained according to the target ownership information and the target popularization information in the step, the information to be embedded is embedded into the target carrier object.

In this embodiment, at least one of the following manners may be specifically adopted to embed the information to be embedded into the target carrier object:

the information to be embedded is embedded into the target carrier object by means of a spatial domain algorithm, for example, the information to be embedded is embedded into least important pixel bits in randomly selected image points, or the information to be embedded is embedded into the brightness value of the pixel by means of the statistical characteristics of the pixel.

The information to be embedded is embedded in the target carrier object using a time domain algorithm, for example, the information to be embedded is embedded in a plurality of video frames of a video sequence.

The information to be embedded is embedded into the target carrier object by adopting a transform domain algorithm, for example, the information to be embedded is embedded into the target carrier object by adopting a digital watermarking technology based on discrete cosine transform, or the information to be embedded is embedded into the target carrier object by adopting a digital watermarking technology based on discrete wavelet transform.

The information to be embedded is embedded into the target carrier object by adopting a compressed domain algorithm, for example, the information to be embedded is embedded into the target carrier object by adopting a compressed domain digital watermarking technology based on JPEG and MPEG standards.

Besides the watermark embedding algorithm, the information to be embedded can be embedded into the target carrier object by adopting the existing watermark embedding algorithm such as the patch work algorithm, the NEC algorithm, the physiological model algorithm and the like, and the details are not repeated here.

The embedding of the information to be embedded into the target carrier object in the two ways in step S103 may be: the first watermark information and the second watermark information are respectively embedded into the target carrier object.

It should be noted that, in the step S102, the third attribute information corresponding to the target carrier object may also be obtained, where the third attribute information may be information having a specific function attribute different from the target ownership information and the target popularization information, for example, the third attribute information may be information having a hidden communication function or hidden identification information; correspondingly, the obtaining the information to be embedded according to the target ownership information and the target popularization information may also refer to: and obtaining information to be embedded according to the target ownership information, the target popularization information and the third attribute information.

According to the data processing method provided by the embodiment, the information to be embedded is obtained according to the target ownership information and the target popularization information, the information to be embedded is embedded into the target carrier object, the information embedded in the target carrier object corresponds to the target ownership information and also corresponds to the target popularization information, as shown in fig. 1-A, the target watermark information is generated according to the copyright protection identification of the multimedia fragment and the commodity shopping link, and is embedded into the multimedia fragment, after the watermark extraction end extracts the target watermark information from the multimedia fragment, the copyright protection or authentication of the multimedia fragment can be realized through the copyright protection identification of the multimedia fragment corresponding to the target watermark information, and the accurate pushing of the commodity can be realized through the commodity shopping link corresponding to the target watermark information. By using the method, specific business scenes such as online shopping and the like can be combined on the basis of realizing rights protection, so that popularization of goods or services is realized, the using function of the digital watermark is increased, and the application range of the digital watermark technology is widened.

A second embodiment of the present application provides a data processing method, where an application body of the method may be applied to a computing device for generating and embedding watermark information, fig. 2 is a flowchart of the data processing method provided in the second embodiment of the present application, and the method provided in the present embodiment is described in detail below with reference to fig. 2. The embodiments referred to in the following description are intended to illustrate the method principles and not to limit the practical use.

As shown in fig. 2, the data processing method provided in this embodiment includes the following steps:

s201, acquiring a target carrier object.

S202, acquiring target popularization information.

And S203, obtaining information to be embedded according to the target popularization information.

In this embodiment, the process specifically includes the following:

firstly, the target popularization information is combined to obtain popularization combination information, for example, a plurality of pieces of information contained in the target popularization information can be combined in a splicing mode, a plurality of pieces of information contained in the target popularization information can be combined in a mapping mode, and a plurality of pieces of information contained in the target popularization information can be combined in a table look-up mode;

and secondly, generating target watermark information according to the popularization combination information, determining the target watermark information as the information to be embedded, and modulating the popularization combination information after scrambling, encrypting, adding error correction codes and the like on the popularization combination information to generate the target watermark information.

S204, embedding the information to be embedded into the target carrier object.

According to the data processing method provided by the embodiment, the information to be embedded is obtained according to the target popularization information, and the information to be embedded is embedded into the target carrier object, so that the information embedded in the target carrier object contains watermark information corresponding to the target popularization information, after the watermark extraction end extracts the watermark information, the information popularization function can be realized through the target popularization information corresponding to the watermark information, and therefore, by using the method, the popularization of goods or services can be realized by combining specific business scenes such as network shopping scenes or local living service network application scenes and utilizing a digital watermark technology.

A third embodiment of the present application provides a data processing method, where an application body of the method may be applied to a computing device for implementing watermark information extraction and watermark information analysis, fig. 3 is a flowchart of the data processing method provided in the third embodiment of the present application, and the method provided in the embodiment is described in detail below with reference to fig. 3. The embodiments referred to in the following description are intended to illustrate the method principles and not to limit the practical use.

As shown in fig. 3, the data processing method provided in this embodiment includes the following steps:

s301, obtaining an object to be detected.

The obtaining the object to be detected may refer to receiving multimedia information such as image information to be detected, video information to be detected, audio and video information to be detected, and the like, which are transmitted through a network.

S302, extracting target watermark information from an object to be detected.

In this embodiment, the difference of application scenarios based on watermark information may be used to extract the target watermark information from the object to be detected by the following ways:

mode one: the first target watermark information and the second target watermark information are embedded in the object to be detected, the first target watermark information is watermark information generated according to target promotion information in the watermark generation process, the second target watermark information is watermark information generated according to target ownership information, the first target watermark information and the second target watermark information are respectively embedded in the watermark embedding process, and when watermark information is extracted, extraction can be performed based on the preset requirement of the current scene, for example, if the current scene is an information promotion scene for promoting the object to be promoted, the extraction of the target watermark information from the object to be detected can be: extracting first target watermark information from an object to be detected; if the current scene is a copyright protection scene or a rights authentication scene of the object to be detected, the extracting the target watermark information from the object to be detected may refer to: extracting second target watermark information from an object to be detected; if the current scene has both information popularization requirements and ownership authentication requirements, extracting the target watermark information from the object to be detected may refer to: and extracting second target watermark information from the object to be detected on the basis of extracting the first target watermark information.

It should be noted that the same object to be detected may be transmitted through different network channels, for example, the method of acquiring the object to be detected in step S301 may be to acquire the object to be detected from the first network transmission channel and acquire the same object to be detected from the second network transmission channel, and the extracting the first target watermark information from the object to be detected may refer to: extracting first target watermark information from an object to be detected from a first network transmission channel; the extracting the second target watermark information from the object to be detected may refer to: and extracting the second target watermark information from the object to be detected from the second network transmission channel. .

In this embodiment, the target promotion information may be link entry information for the object to be promoted, for example, link entry information for the object to be promoted included in the object to be detected, or identification information of promotion information for the object to be promoted in the object to be detected, where the identification information is associated with the link entry information of the object to be promoted, and in this embodiment, the identification information of promotion information for the object to be promoted may be at least one of the following information: carrying time stamp information corresponding to media fragments carrying popularization information, wherein the media fragments are media fragments contained in an object to be detected; carrying spatial stamp information corresponding to media fragments carrying popularization information, wherein the media fragments are media fragments contained in an object to be detected; content identification information corresponding to media fragments carrying popularization information, wherein the media fragments are media fragments contained in an object to be detected; identification information of a target recommended user corresponding to the object to be promoted.

In this embodiment, the target ownership information may be at least one of the following information: copyright protection identification information corresponding to the object to be detected; identification information of a target user aimed at by the object to be detected; authentication identification information corresponding to the object to be detected.

Mode two: the watermark information embedded in the object to be detected and the target watermark information extracted from the object to be detected are watermark information generated according to the target popularization information and the target ownership information, namely, the target watermark information extracted from the object to be detected is embedded complete watermark information, and the watermark information corresponds to the target popularization information and the target ownership information.

Mode three: the target watermark information extracted from the object to be detected is a watermark subset of watermark information embedded in the object to be detected, namely, the target watermark information is a part of the watermark information embedded in the object to be detected, the watermark information embedded in the object to be detected is watermark information generated according to the combined information of the target popularization information and the target ownership information, the watermark subset can correspond to the target popularization information or the target ownership information, if the current scene is an information popularization scene, the watermark subset corresponds to the target popularization information, and if the current scene is a copyright protection scene or a ownership authentication scene, the watermark subset corresponds to the target ownership information.

S303, analyzing the target watermark information to obtain target original information corresponding to the target watermark information, wherein the target original information comprises at least one of target ownership information and target popularization information.

Corresponding to the first mode in step S302: if the target watermark information is extracted from the object to be detected as the first target watermark information, the process of obtaining the target original information corresponding to the target watermark information is as follows: analyzing the first target watermark information to obtain target popularization information corresponding to the first target watermark information, wherein the process specifically comprises the following steps: acquiring popularization information analysis data corresponding to the first target watermark information, wherein the popularization information analysis data can refer to corresponding relation data between the first target watermark information and the target popularization information, and also can refer to template data for generating the first target watermark information by the target popularization information, and the popularization information analysis data can be provided by a watermark embedding end; and analyzing the first target watermark information according to the popularization information analysis data to obtain target popularization information corresponding to the first target watermark information.

If the target watermark information extracted from the object to be detected is the second target watermark information, the process of obtaining the target original information corresponding to the target watermark information is as follows: analyzing the second target watermark information to obtain target ownership information corresponding to the second target watermark information, wherein the process specifically comprises the following steps: obtaining rights information analysis data corresponding to the second target watermark information, wherein the rights information analysis data can be corresponding relation data between the second target watermark information and the target rights information, and can also be template data of the second target watermark information for the target rights information; and analyzing the second target watermark information according to the rights information analysis data to obtain target rights information corresponding to the second target watermark information.

If the target watermark information extracted from the object to be detected is the first target watermark information and the second target watermark information, the process of obtaining the target original information corresponding to the target watermark information is as follows: and analyzing the first target watermark information according to the popularization information analysis data to obtain target popularization information, and analyzing the second target watermark information according to the ownership information analysis data to obtain target ownership information.

Corresponding to the two modes in step S302: since the extracted watermark information is the complete watermark information corresponding to the target popularization information and the target ownership information, part or whole of the complete watermark information can be selected to be analyzed based on the current scene requirement. In this embodiment, the process of analyzing the target watermark information to obtain the target original information corresponding to the target watermark information may be one of the following processes:

if the current scene has information popularization requirements and ownership authentication requirements, analyzing the target watermark information to obtain target popularization information and target ownership information;

if the current scene is an information promotion scene for promoting the object to be promoted, analyzing a watermark subset corresponding to the target promotion information in the target watermark information to obtain the target promotion information;

If the current scene is a copyright protection scene or a ownership authentication scene of the object to be detected, analyzing a watermark subset corresponding to the target ownership information in the target watermark information to obtain the target ownership information.

Corresponding to the mode three phase in step S302: since the extracted target watermark information is a watermark subset of watermark information embedded in the object to be detected, the watermark subset corresponds to target popularization information or corresponds to target ownership information, if the current scene is an information popularization scene, the watermark subset corresponds to the target popularization information, and finally, the target original information obtained by analysis is the target popularization information; if the current scene is a copyright protection scene or a ownership authentication scene, the watermark subset corresponds to target ownership information, and finally the target original information obtained by analysis is the target ownership information.

In the above process, if the target promotion information is the link entry information for the object to be promoted, the link entry information is output. If the target promotion information is identification information of promotion information of the object to be promoted in the object to be detected, link entry information of the object to be promoted is also required to be obtained according to the identification information, and the link entry information of the object to be promoted is output.

By using the data processing method provided by the embodiment, after watermark information is extracted for an object (media fragment) to be detected, copyright protection of the object to be detected can be realized by utilizing target ownership information corresponding to the watermark information, and pushing of goods or services can be realized by utilizing target popularization information corresponding to the watermark information, for example, goods entrance information is obtained by utilizing the target popularization information corresponding to the watermark information, so that accurate pushing of goods or services is realized. As shown in fig. 3-a, target watermark information is extracted from a multimedia segment, and after the target watermark information is analyzed, a copyright protection identifier and a commodity shopping link of the multimedia segment can be obtained, so that a copyright protection function and a commodity accurate pushing function are synchronously realized.

In addition, compared with the existing commodity pushing method for acquiring the commodity entrance from the media information, the data processing method provided by the embodiment can realize the following beneficial effects:

the watermark information embedding method is applicable to various media information, for example, watermark information embedding carriers such as texts, images, videos, audios and videos, and is not limited to certain media data;

The accurate pushing of goods or services can be realized; for example: in the conventional commodity pushing method based on the image shooting scheme, in the implementation process, a plurality of commodities similar to the commodities in the images are searched according to the shot images, the mapping relation of the commodities is 1 to many, the accurate pushing of the commodities cannot be realized, and further the benefits of a pushing main body (an advertiser) cannot be ensured, so that the media fragments under the image shooting scheme are not suitable for being sold as advertisement spots. According to the data processing method provided by the embodiment, the accurate pushing of commodities is realized based on the digital watermarking technology, the mapping relation of 1 to 1 can be realized, and the related media fragments based on the mapping relation of 1 to 1 can be sold as advertisement positions.

The pushing process of goods or services depends on a small amount of basic data, and massive basic data are not required to be stored and transmitted; for example, in the method for pushing commodities based on the image shooting scheme, a huge media characteristic database needs to be maintained at a server and characteristic vectors need to be transmitted, and the storage cost and the transmission cost of data are high; according to the data processing method provided by the embodiment, only the mapping table from the advertisement position to the product inlet is required to be maintained and watermark information is transmitted, and the watermark information is generally less than the feature vector information, so that the data storage and data transmission cost of the method is far lower than that of a commodity pushing method based on a mapping scheme.

The pushing process of goods or services does not need multi-terminal interaction, and the implementation process is simple and efficient; for example, the commodity pushing method based on the image capturing scheme requires the interaction between the server and the client terminal, for example, the client terminal generates the feature vector and sends the feature vector to the server, the server feeds back the matched commodity image to the client terminal, the implementation process is complex, the data processing method provided by the embodiment does not need multi-terminal interaction in the commodity pushing process, for example, the extracted watermark information is a product entry, and the commodity or service pushing process is simple and efficient

A fourth embodiment of the present application provides a data processing method, where an application body of the method may be a computing device application for parsing watermark information, fig. 4 is a flowchart of the data processing method provided in the fourth embodiment of the present application, and the method provided in the embodiment is described in detail below with reference to fig. 4. The embodiments referred to in the following description are intended to illustrate the method principles and not to limit the practical use.

As shown in fig. 4, the data processing method provided in this embodiment includes the following steps:

s401, obtaining first target watermark information extracted from an object to be detected by a first watermark detection module, and obtaining second target watermark information extracted from the object to be detected by a second watermark detection module.

S402, acquiring popularization information analysis data and right information analysis data;

s403, analyzing the first target watermark information according to the popularization information analysis data to obtain target popularization information corresponding to the first target watermark information, and analyzing the second target watermark information according to the ownership information analysis data to obtain target ownership information corresponding to the second target watermark information.

By using the method, watermark information detected from the same object to be detected by different watermark detection modules can be respectively analyzed to obtain target popularization information and target ownership information corresponding to the watermark information, so that the multifunctional application of the watermark information is realized.

The first embodiment provides a data processing method, and correspondingly, the fifth embodiment of the present application further provides a data processing device, and since the device embodiments are basically similar to the method embodiments, the description is relatively simple, and the details of the related technical features should be referred to the corresponding descriptions of the method embodiments provided above, and the following descriptions of the device embodiments are merely illustrative.

Referring to fig. 5 for understanding the embodiment, fig. 5 is a block diagram of a unit of an apparatus provided in the embodiment, and as shown in fig. 5, the apparatus provided in the embodiment includes:

A target carrier object acquisition unit 501 for acquiring a target carrier object;

a target ownership information and target popularization information obtaining unit 502, configured to obtain target ownership information and target popularization information;

the information to be embedded obtaining unit 503 is configured to obtain information to be embedded according to the target ownership information and the target popularization information;

the information to be embedded embedding unit 504 is configured to embed the information to be embedded in the target carrier object.

Obtaining information to be embedded according to the target ownership information and the target popularization information, wherein the information to be embedded comprises the following steps: combining the target ownership information and the target popularization information to obtain target combination information; and generating information to be embedded according to the target combination information.

Combining the target ownership information and the target popularization information, wherein the combining comprises at least one of the following steps: splicing the target ownership information and the target popularization information; mapping the target ownership information and the target popularization information; and replacing the target ownership information and the target popularization information.

Generating information to be embedded according to the target combination information, wherein the information to be embedded comprises at least one of the following components: scrambling the target combination information; encrypting the target combination information; adding error correction codes to the target combination information; the target combination information is modulated.

Embedding the information to be embedded into the target carrier object comprises at least one of the following modes: embedding information to be embedded into a target carrier object by adopting a airspace algorithm; embedding information to be embedded into a target carrier object by adopting a transform domain algorithm; and embedding the information to be embedded into the target carrier object by adopting a compressed domain algorithm.

Obtaining information to be embedded according to the target ownership information and the target popularization information, wherein the information to be embedded comprises the following steps: obtaining first watermark information according to the target ownership information; obtaining second watermark information according to the target popularization information; determining the first watermark information and the second watermark information as information to be embedded; correspondingly, embedding the information to be embedded into the target carrier object comprises: the first watermark information is embedded in the target carrier object and the second watermark information is embedded in the target carrier object.

Obtaining information to be embedded according to the target ownership information and the target popularization information, and further comprising: obtaining first watermark information according to the target ownership information; obtaining second watermark information according to the target popularization information; and combining the first watermark information and the second watermark information to obtain information to be embedded.

The target popularization information may be: interface information for the object to be promoted.

The target popularization information may also be: identification information of promotion information contained in the target carrier object.

The target carrier object comprises one of the following: target text information; target image information; target video information; target audio information; target audio-video information.

In the foregoing embodiments, a data processing method and a data processing apparatus are provided, and in addition, a sixth embodiment of the present application further provides an electronic device, and since the electronic device embodiment is substantially similar to the method embodiment, the description is relatively simple, and details of relevant technical features should be referred to the corresponding description of the method embodiment provided above, and the following description of the electronic device embodiment is merely illustrative.

The electronic device embodiment is as follows:

fig. 6 is a schematic diagram of an electronic device according to the present embodiment.

As shown in fig. 6, the electronic device includes: a processor 601; a memory 602;

a memory 602 for storing a program for watermark information embedding, which when read and executed by a processor performs the following operations:

obtaining a target carrier object; acquiring target right information and target popularization information; obtaining information to be embedded according to the target ownership information and the target popularization information; the information to be embedded is embedded in the target carrier object.

Obtaining information to be embedded according to the target ownership information and the target popularization information, wherein the information to be embedded comprises the following steps: obtaining first watermark information according to the target ownership information; obtaining second watermark information according to the target popularization information; and combining the first watermark information and the second watermark information to obtain information to be embedded.

The target popularization information includes: interface information for the object to be promoted.

The target popularization information includes: identification information of promotion information contained in the target carrier object.

The second embodiment provides a data processing method, and correspondingly, the seventh embodiment of the present application further provides a data processing device, and since the device embodiments are substantially similar to the method embodiments, the description of the device embodiments is relatively simple, and the details of the relevant technical features should be referred to the corresponding descriptions of the method embodiments provided above, and the descriptions of the device embodiments are merely illustrative.

Referring to fig. 7 for an understanding of the embodiment, fig. 7 is a block diagram of a unit of an apparatus provided in the embodiment, and as shown in fig. 7, the apparatus provided in the embodiment includes:

A target carrier object acquisition unit 701 for acquiring a target carrier object;

a target promotion information acquiring unit 702 for acquiring target promotion information;

a to-be-embedded information obtaining unit 703, configured to obtain to-be-embedded information according to the target popularization information;

the information to be embedded embedding unit 704 is configured to embed the information to be embedded in the target carrier object.

Obtaining target popularization information, including: and acquiring the identification information of the promotion information contained in the target carrier object.

Obtaining target popularization information, including: and acquiring interface information of the object to be promoted.

Obtaining interface information of an object to be promoted comprises the following steps: and acquiring interface information of the object to be promoted contained in the target carrier object.

In the foregoing embodiments, a data processing method and a data processing apparatus are provided, and in addition, an electronic device is provided in an eighth embodiment of the present application, and since the electronic device embodiment is substantially similar to the method embodiment, the description is relatively simple, and details of relevant technical features should be referred to the corresponding description of the method embodiment provided above, and the following description of the electronic device embodiment is merely illustrative.

The electronic device embodiment is as follows:

fig. 8 is a schematic diagram of an electronic device according to the present embodiment.

As shown in fig. 8, the electronic device includes: a processor 801; a memory 802;

a memory 802 for storing a program for watermark information embedding, which when read and executed by a processor performs the following operations:

obtaining a target carrier object; acquiring target popularization information; obtaining information to be embedded according to the target popularization information; the information to be embedded is embedded in the target carrier object.

The third embodiment provides a data processing method, and correspondingly, the ninth embodiment of the present application further provides a data processing device, and since the device embodiments are substantially similar to the method embodiments, the description of the device embodiments is relatively simple, and the details of the relevant technical features should be referred to the corresponding descriptions of the method embodiments provided above, and the following descriptions of the device embodiments are merely illustrative.

Referring to fig. 9 for understanding the embodiment, fig. 9 is a block diagram of a unit of an apparatus provided in the embodiment, and as shown in fig. 9, the apparatus provided in the embodiment includes:

an object to be detected acquisition unit 901 for acquiring an object to be detected;

a target watermark information extraction unit 902, configured to extract target watermark information from an object to be detected;

a target information obtaining unit 903, configured to obtain target information corresponding to the target watermark information, where the target information includes at least one of target ownership information and target popularization information.

Extracting target watermark information from an object to be detected, including: extracting first watermark information from an object to be detected; correspondingly, obtaining target information corresponding to the target watermark information includes: and interpreting the first watermark information according to a preset copyright protection requirement to obtain target ownership information corresponding to the object to be detected.

Extracting target watermark information from an object to be detected, including: extracting second watermark information from the object to be detected; correspondingly, obtaining target information corresponding to the target watermark information includes: and interpreting the second watermark information according to the preset information popularization requirement to obtain the target popularization information.

Obtaining target information corresponding to the target watermark information, including: interpreting the target watermark information according to a preset copyright protection requirement to obtain target ownership information corresponding to the object to be detected, and interpreting the target watermark information according to a preset information popularization requirement to obtain target popularization information.

Extracting target watermark information from an object to be detected, including: extracting first watermark information and second watermark information from an object to be detected; correspondingly, obtaining target information corresponding to the target watermark information includes: interpreting the first watermark information according to a preset copyright protection requirement to obtain target ownership information corresponding to the object to be detected, and interpreting the second watermark information according to a preset information popularization requirement to obtain target popularization information.

Obtaining an object to be detected, including: acquiring an object to be detected from a first network transmission channel, and acquiring an object to be detected from a second network transmission channel; correspondingly, extracting the first watermark information and the second watermark information from the object to be detected includes: first watermark information is extracted from an object to be detected from a first network transmission channel, and second watermark information is extracted from an object to be detected from a second network transmission channel.

The target popularization information includes: identification information of promotion information contained in the object to be detected;

correspondingly, the device further comprises an interface information obtaining unit: the interface information of the object to be promoted corresponding to the promotion information is obtained according to the identification information of the promotion information; and the interface information output unit is used for outputting the interface information of the object to be promoted.

Interface information of an object to be promoted, including: interface information of the object to be promoted contained in the object to be detected.

In the foregoing embodiments, a data processing method and a data processing apparatus are provided, and in addition, a tenth embodiment of the present application further provides an electronic device, and since the electronic device embodiments are substantially similar to the method embodiments, the description is relatively simple, and details of relevant technical features should be referred to the corresponding descriptions of the method embodiments provided above, and the following descriptions of the electronic device embodiments are merely illustrative.

The electronic device embodiment is as follows:

fig. 10 is a schematic diagram of an electronic device according to the present embodiment.

As shown in fig. 10, the electronic device includes: a processor 1001; a memory 1002;

A memory 1002 for storing a program for data processing, which when read and executed by a processor, performs the operations of:

acquiring an object to be detected; extracting target watermark information from an object to be detected; and obtaining target information corresponding to the target watermark information, wherein the target information comprises at least one of target ownership information and target popularization information.

The target popularization information includes: identification information of promotion information contained in the object to be detected; correspondingly, the interface information of the object to be promoted corresponding to the promotion information is obtained according to the identification information of the promotion information, and the interface information of the object to be promoted is output.

The fourth embodiment provides a data processing method, and correspondingly, the eleventh embodiment of the present application further provides a data processing device, and since the device embodiment is substantially similar to the method embodiment, the description of the device embodiment is relatively simple, and the details of the relevant technical features should be referred to the corresponding description of the provided method embodiment, and the following description of the device embodiment is merely illustrative.

Referring to fig. 11 for understanding the embodiment, fig. 11 is a block diagram of a unit of an apparatus provided in the embodiment, and as shown in the drawing, the apparatus provided in the embodiment includes:

a watermark information obtaining unit 1101, configured to obtain first watermark information extracted from an object to be detected by the first watermark detection module, and obtain second watermark information extracted from the object to be detected by the second watermark detection module;

the target information obtaining unit 1102 is configured to obtain target ownership information corresponding to the first watermark information, and obtain target popularization information corresponding to the second watermark information.

In the foregoing embodiments, a data processing method and a data processing apparatus are provided, and in addition, a twelfth embodiment of the present application further provides an electronic device, and since the electronic device embodiment is substantially similar to the method embodiment, the description is relatively simple, and details of relevant technical features should be referred to the corresponding descriptions of the method embodiment provided above, and the following description of the electronic device embodiment is merely illustrative. The electronic device embodiment is as follows: fig. 12 is a schematic diagram of an electronic device according to the present embodiment. As shown in fig. 12, the electronic device includes: a processor 1201; a memory 1202; a memory 1202 for storing a program for data processing, which when read and executed by a processor, performs the operations of: acquiring first watermark information extracted from an object to be detected by a first watermark detection module, and acquiring second watermark information extracted from the object to be detected by a second watermark detection module; obtaining target ownership information corresponding to the first watermark information and obtaining target popularization information corresponding to the second watermark information.

In one typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

The memory may include volatile memory in a computer-readable medium, random Access Memory (RAM) and/or nonvolatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). Memory is an example of computer-readable media.

1. Computer readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of storage media for a computer include, but are not limited to, phase change memory (PRAM), static Random Access Memory (SRAM), dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), read Only Memory (ROM), electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium, which can be used to store information that can be accessed by a computing device. Computer readable media, as defined herein, does not include non-transitory computer readable media (transmission media), such as modulated data signals and carrier waves.

2. It will be appreciated by those skilled in the art that embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

While the preferred embodiment has been described, it is not intended to limit the invention thereto, and any person skilled in the art may make variations and modifications without departing from the spirit and scope of the present invention, so that the scope of the present invention shall be defined by the claims of the present application.

Claims

1. A method of data processing, comprising:

obtaining a target carrier object;

acquiring target ownership information and target popularization information according to the object to be promoted;

obtaining information to be embedded according to the target ownership information and the target popularization information, wherein the information to be embedded comprises the following steps: combining the target ownership information and the target popularization information to obtain target combination information, or generating first watermark information according to the target ownership information; generating second watermark information according to the target popularization information; combining the first watermark information and the second watermark information into target watermark information, and determining the target watermark information as the information to be embedded, or generating first watermark information according to the target ownership information; generating the second watermark information according to the target popularization information; determining the first watermark information and the second watermark information as the information to be embedded, wherein the first watermark information and the second watermark information are the information to be embedded which are mutually independent;

And embedding the information to be embedded into the target carrier object.

2. The method of claim 1, wherein the target promotional information comprises: and link entry information for the object to be promoted.

3. The method according to claim 2, wherein the link entry information for the object to be promoted comprises: and aiming at the link entry information of the object to be promoted contained in the target carrier object.

4. The method of claim 1, wherein the target promotional information comprises: and the target carrier object is provided with identification information of promotion information aiming at the object to be promoted, and the identification information is associated with link entry information of the object to be promoted.

5. The method of claim 4, wherein the identification information of the promotion information for the object to be promoted comprises at least one of:

6. The method as recited in claim 1, further comprising:

7. The method as recited in claim 1, further comprising:

8. The method of claim 1, wherein combining the target ownership information and the target promotion information to obtain target combination information comprises:

9. The method of claim 8, wherein the merging the target ownership information and target promotion information comprises at least one of:

10. The method of claim 9, wherein generating target watermark information from the target combination information comprises:

11. The method of claim 10, further comprising at least one of:

scrambling the target combination information;

encrypting the target combination information;

and adding error correction codes to the target combination information.

12. The method of claim 1, wherein combining the first watermark information and the second watermark information into the target watermark information and determining the target watermark information as the information to be embedded comprises:

the embedding the information to be embedded into the target carrier object comprises the following steps: and embedding the target watermark information into the target carrier object.

13. The method of claim 1, wherein determining the first watermark information and the second watermark information as the information to be embedded comprises:

the embedding the information to be embedded into the target carrier object comprises the following steps:

and embedding the first watermark information and the second watermark information into the target carrier object respectively.

14. The method of claim 1, wherein the generating first watermark information from the target ownership information comprises:

15. The method of claim 14, wherein the merging the target ownership information comprises one of:

16. The method of claim 14, wherein the generating the first watermark information from the first combined information comprises:

17. The method of claim 16, further comprising at least one of:

scrambling the first combined information;

encrypting the first combined information;

an error correction code is added to the first combined information.

18. The method of claim 1, wherein the obtaining second watermark information from the target promotional information comprises:

19. The method of claim 18, wherein the merging the target promotional information comprises:

20. The method of claim 18, wherein the generating the second watermark information from the second combined information comprises:

21. The method of claim 20, further comprising at least one of:

scrambling the second combined information;

encrypting the second combined information;

an error correction code is added to the second combined information.

22. The method of claim 1, wherein the target weight information comprises at least one of:

and the authentication information corresponding to the target carrier object.

23. The method of claim 1, wherein embedding the information to be embedded into the target carrier object comprises at least one of:

24. The method as recited in claim 1, further comprising: acquiring third attribute information corresponding to the target carrier object, wherein the third attribute information is different from the target ownership information and the target popularization information;

25. The method of claim 1, wherein the target carrier object comprises at least one of:

target text information;

target image information;

target video information;

target audio information;

target audio-video information.

26. A method of data processing, comprising:

acquiring a target carrier object, comprising: acquiring target ownership information corresponding to the target carrier object;

obtaining target promotion information of an object to be promoted comprises the following steps: combining the target popularization information to obtain popularization combination information;

and embedding the information to be embedded into the target carrier object.

27. The method of claim 26, wherein the targeted promotional information comprises: and link entry information for the object to be promoted.

28. The method of claim 27, wherein the link entry information for the object to be promoted comprises: and aiming at the link entry information of the object to be promoted contained in the target carrier object.

29. The method of claim 26, wherein the targeted promotional information comprises: and the target carrier object is provided with identification information of promotion information aiming at the object to be promoted, and the identification information is associated with link entry information of the object to be promoted.

30. The method of claim 29, wherein the identification information corresponding to the promotion information for the object to be promoted includes at least one of:

31. The method of claim 26, wherein merging the targeted promotional information to obtain promotional combination information comprises:

32. The method of claim 31, wherein the merging the target promotional information comprises:

33. The method of claim 31, wherein generating target watermark information from the promotional composition information comprises:

34. The method of claim 33, further comprising at least one of:

scrambling the popularization combination information;

encrypting the popularization combination information;

and adding error correction codes to the promotion combination information.

35. The method of claim 26, wherein obtaining target property information corresponding to the target carrier object comprises:

36. A method of data processing, comprising:

obtaining an object to be detected, wherein first target watermark information and second target watermark information are embedded in the object to be detected, the first target watermark information is watermark information generated according to target popularization information, and the second target watermark information is watermark information generated according to target ownership information;

extracting target watermark information from the object to be detected;

37. The method of claim 36, wherein first target watermark information and second target watermark information are embedded in the object to be detected, the first target watermark information being watermark information generated according to the target promotion information, the second target watermark information being watermark information generated according to the target ownership information, the extracting target watermark information from the object to be detected comprising:

Extracting first target watermark information from the object to be detected;

38. The method of claim 37, wherein the parsing the first target watermark information to obtain target promotional information corresponding to the first target watermark information comprises:

39. The method of claim 38, wherein the promotional information resolution data comprises: correspondence data between the first target watermark information and the target popularization information; or the target popularization information generates template data of the first target watermark information.

40. The method of claim 37, wherein the extracting target watermark information from the object to be detected further comprises: extracting second target watermark information from the object to be detected; the analyzing the target watermark information to obtain target original information corresponding to the target watermark information, and the method further comprises the following steps:

41. A method as defined in claim 40, wherein parsing the second target watermark information to obtain target rights information corresponding to the second target watermark information comprises:

42. The method of claim 41, wherein the rights information parsing data includes: correspondence data between the second target watermark information and the target ownership information; or, the target ownership information generates template data of the second target watermark information.

43. The method of claim 40, wherein the acquiring the object to be inspected comprises: acquiring an object to be detected from a first network transmission channel, and acquiring the object to be detected from a second network transmission channel;

Correspondingly, the extracting the first target watermark information from the object to be detected includes: extracting the first target watermark information from the object to be detected from the first network transmission channel; the extracting the second target watermark information from the object to be detected includes: and extracting the second target watermark information from the object to be detected from a second network transmission channel.

44. The method of claim 36, wherein the target watermark information is watermark information generated according to the target promotion information and the target ownership information, and the analyzing the target watermark information to obtain target original information corresponding to the target watermark information includes one of the following:

45. The method according to claim 36, wherein the target watermark information is a watermark subset of watermark information embedded in the object to be detected, the watermark information embedded in the object to be detected is watermark information generated according to combined information of the target popularization information and the target ownership information, the parsing the target watermark information to obtain target original information corresponding to the target watermark information includes:

46. The method of claim 36, wherein the targeted promotional information comprises: and link entry information for the object to be promoted.

47. The method of claim 46, wherein the link entry information for the object to be promoted comprises: and aiming at the link entry information of the object to be promoted contained in the object to be detected.

48. The method of claim 46 or 47, further comprising:

and outputting the link entry information.

49. The method of claim 36, wherein the targeted promotional information comprises: identification information of promotion information of the object to be promoted in the object to be detected is associated with link entry information of the object to be promoted;

and outputting the link entry information of the object to be promoted.

50. The method of claim 49, wherein the identification information of the promotion information for the object to be promoted comprises at least one of:

51. The method of claim 36, wherein the target weight information comprises at least one of:

52. A method of data processing, comprising:

acquiring first target watermark information extracted from an object to be detected by a first watermark detection module, and acquiring second target watermark information extracted from the object to be detected by a second watermark detection module, wherein the first target watermark information and the second target watermark information are embedded in the object to be detected, the first target watermark information is watermark information generated according to target popularization information, and the second target watermark information is watermark information generated according to target ownership information;

53. A data processing apparatus, comprising:

The information acquisition unit is used for acquiring the target ownership information and acquiring target popularization information according to the object to be promoted;

the information to be embedded obtaining unit is configured to obtain information to be embedded according to the target ownership information and the target popularization information, and includes: combining the target ownership information and the target popularization information to obtain target combination information, or generating first watermark information according to the target ownership information; generating second watermark information according to the target popularization information; combining the first watermark information and the second watermark information into target watermark information, and determining the target watermark information as the information to be embedded, or generating first watermark information according to the target ownership information; generating the second watermark information according to the target popularization information; determining the first watermark information and the second watermark information as the information to be embedded, wherein the first watermark information and the second watermark information are the information to be embedded which are mutually independent;

54. A data processing apparatus, comprising:

A target carrier object acquisition unit configured to acquire a target carrier object, including: acquiring target ownership information corresponding to the target carrier object;

the target promotion information acquisition unit is used for acquiring target promotion information of a target to-be-promoted object, and comprises: combining the target popularization information to obtain popularization combination information;

55. A data processing apparatus, comprising:

the device comprises an object to be detected acquisition unit, a target detection unit and a target detection unit, wherein the object to be detected is embedded with first target watermark information and second target watermark information, the first target watermark information is watermark information generated according to target popularization information, and the second target watermark information is watermark information generated according to target ownership information;

56. A data processing apparatus, comprising:

the watermark information acquisition unit is used for acquiring first target watermark information extracted from an object to be detected by the first watermark detection module and second target watermark information extracted from the object to be detected by the second watermark detection module, wherein the first target watermark information and the second target watermark information are embedded in the object to be detected, the first target watermark information is watermark information generated according to target popularization information, and the second target watermark information is watermark information generated according to target ownership information;

57. An electronic device comprising a processor and a memory; wherein,

The memory is configured to store one or more computer instructions, wherein the one or more computer instructions are executed by the processor to implement the method of any of claims 1-52.