CN113379332A - Medicine marketing synergy management system - Google Patents
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Abstract
The invention provides a medicine marketing synergy management system, which is characterized by comprising: the data processing module is used for analyzing and classifying the acquired data information to obtain classified information, wherein the classified information comprises regional medical potential information, professional prescription file information, medical information, case information, diagnosis and treatment information and doctor personal information; the marketing management module is used for making a work plan, issuing work tasks, managing an academic conference, recording visit flows and obtaining performance information through data summarization; the system comprises a performance evaluation module, a sales end and a management terminal, wherein the performance evaluation module is used for collecting performance information, forming evaluation information through summarizing and analyzing, and performing performance evaluation on different levels of the sales end through the evaluation information.
Description
Technical Field
The invention relates to the technical field of medicine marketing, in particular to a medicine marketing synergy management system.
Background
The pharmaceutical industry is the sunrise industry with the greatest prospect in the 21 st century and is the main supporting industry of national economy in China; is also a special service industry for 14 hundred million people to prevent and treat diseases and provide health for national economy, and the medicine marketing is the most important link of the medicine industry. With the continuous development of national economy, the improvement of the living standard of people's materials, the pursuit of health is increasingly urgent while the spiritual life is rich and colorful, with the standardization and continuous perfection of the admission system of the national pharmaceutical industry, almost all the pharmaceutical industries have own high-skill medical marketing professional technicians, and under the condition that all the pharmaceutical companies are in the same large running line, how to increase the effect becomes a problem which needs to be solved urgently.
Disclosure of Invention
The invention provides a medicine marketing synergy management system, which is used for solving the problems.
The invention is realized by the following technical scheme:
a system for managing marketing synergies in medicine, comprising:
the data processing module is used for analyzing and classifying the acquired data information to obtain classified information, wherein the classified information comprises regional medical potential information, professional prescription file information, medical information, case information, diagnosis and treatment information and doctor personal information;
the marketing management module is used for making a work plan, issuing work tasks, managing an academic conference, recording visit flows and obtaining performance information through data summarization;
the performance evaluation module is used for collecting performance information, forming evaluation information through summarizing and analyzing, and performing performance evaluation on different levels of the sales end through the evaluation information;
the classified information is collected by the sales end and then stored in the data processing module; the marketing management module makes a work plan and issues work tasks of each level of the sales end through the classified information stored in the data processing module, and develops academic conferences and activities visited by customers according to the work plan; and after receiving the performance information, the performance evaluation module completes the summary to form evaluation information and performs performance evaluation on different levels of the sales end.
Further, the data processing module comprises a regional client unit, a client archive unit, a medical information unit and a disease diagnosis and treatment information recording unit, wherein the regional client unit is used for storing information data of doctors and evaluating potential dimensions of the doctors, the client archive unit is used for a sales end to record and update medical data information of current situations of prescriptions of the doctors, the medical information unit is used for storing and inquiring a conference PPT, medical literature data and academic videos, and the disease diagnosis and treatment information recording unit is used for the sales end to record and collect case information of patients and disease diagnosis and treatment information of the doctors.
Furthermore, marketing management module includes work task management unit, academic activity management unit, visit plan guide unit, work task management unit is used for the formulation and the management of the different level work content of sales end, academic activity management unit is used for the overall process follow-up record of academic meeting and the issue, the approval and the management of meeting task, visit plan guide unit is used for providing visit tactics study template and the blank visit plan template that needs temporary recording in the actual visit work to the sales end.
Furthermore, the performance assessment module comprises a regional performance assessment unit and a representative performance assessment unit, the regional performance assessment unit forms a histogram or a chart through data collection, the overview team represents performance assessment results and performance content results of a regional manager and a supervisor, and the representative performance assessment unit is used for displaying data representing work result analysis in the forms of the histogram or the chart and the like.
The invention has the beneficial effects that:
the invention is a set of management software aiming at the whole process of prescription medicine terminal doctor development, helps a front-line representative to define an accurate working target, and aims at the effective marketing activities of doctors, and enables a manager to accurately know the market and the doctor development conditions, and timely make scientific management decisions and effective tutoring, and finally enables enterprises to dynamically and comprehensively master the sales work and the market conditions in real time, thereby helping the enterprises to continuously increase the operation performance through the management performance. The system is not only a management tool and a system at the present stage of an enterprise, but also an advantageous weapon for meeting the transformation development of the pharmaceutical industry.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive exercise.
FIG. 1 is a block diagram of the system architecture of the present invention;
fig. 2 is a schematic structural diagram of a terminal device according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a computer-readable storage medium according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is further described in detail below with reference to examples and accompanying drawings, and the exemplary embodiments and descriptions thereof are only used for explaining the present invention and are not meant to limit the present invention.
Example 1
As shown in fig. 1, a system for managing medicine marketing synergy, comprising:
the data processing module is used for analyzing and classifying the acquired data information to obtain classified information, wherein the classified information comprises regional medical potential information, professional prescription file information, medical information, case information, diagnosis and treatment information and doctor personal information;
the marketing management module is used for making a work plan, issuing work tasks, managing an academic conference, recording visit flows and obtaining performance information through data summarization;
the performance evaluation module is used for collecting performance information, forming evaluation information through summarizing and analyzing, and performing performance evaluation on different levels of the sales end through the evaluation information;
the classified information is collected by the sales end and then stored in the data processing module; the marketing management module makes a work plan and issues work tasks of each level of the sales end through the classified information stored in the data processing module, and develops academic conferences and activities visited by customers according to the work plan; and after receiving the performance information, the performance evaluation module completes the summary to form evaluation information and performs performance evaluation on different levels of the sales end.
Further, the data processing module comprises a regional client unit, a client archive unit, a medical information unit and a disease diagnosis and treatment information recording unit, wherein the regional client unit is used for storing information data of doctors and evaluating potential dimensions of the doctors, the client archive unit is used for a sales end to record and update medical data information of current situations of prescriptions of the doctors, the medical information unit is used for storing and inquiring a conference PPT, medical literature data and academic videos, and the disease diagnosis and treatment information recording unit is used for the sales end to record and collect case information of patients and disease diagnosis and treatment information of the doctors.
Furthermore, marketing management module includes work task management unit, academic activity management unit, visit plan guide unit, work task management unit is used for the formulation and the management of the different level work content of sales end, academic activity management unit is used for the overall process follow-up record of academic meeting and the issue, the approval and the management of meeting task, visit plan guide unit is used for providing visit tactics study template and the blank visit plan template that needs temporary recording in the actual visit work to the sales end.
Furthermore, the performance assessment module comprises a regional performance assessment unit and a representative performance assessment unit, the regional performance assessment unit forms a histogram or a chart through data collection, the overview team represents performance assessment results and performance content results of a regional manager and a supervisor, and the representative performance assessment unit is used for displaying data representing work result analysis in the forms of the histogram or the chart and the like.
Example 2
A regional client unit:
the marketing area market overview comprises potential information of hospitals, departments, doctors and the like, is the most basic unit of the system, other functions are called from the content of the unit, the regional doctor information is input, checked, inquired and reviewed according to the authority, and the module information is the source of potential dimension evaluation basis of the doctors in the nine-square case.
Hospital name: the regional hospitals are complete and accurate in full name.
Hospital grade: according to the grade of the national audit, selection is carried out, such as three-level A, three-level B, two-level A and the like
Department: the selection is made according to the department involved in the enterprise product.
Doctor name: record the doctor's name
Academic influence: the physician's influence in academia is selected according to the initially designed options
Administrative duties of the hospital: according to the name of the administrative staff of the hospital and the actual situation, the selection is carried out
Administrative duties of departments: and selecting according to the names of the departments and the jobs and the actual conditions.
Professional academic title: the selection is made according to the actual job title of the doctor in the field of professional academic.
Direction of academic attainment: the doctor is skilled in the field and only marks whether the doctor is matched with the company product for treating diseases
The amount of the monthly out-patient: filling out the number of patients with the related diseases of the product. How many of
Number of responsible beds: the number of beds in the responsible courtyard.
A client file unit:
the current 12 pieces of information of the prescription of the doctor are continuously and dynamically recorded and updated in real time, and the function is used for guiding the next step of sales work planning. The inquiry is carried out according to the hospital, the department, the doctor and the fuzzy information, and the module information is also the source of the judgment basis for the development of the cognitive dimension and the potential of the doctor in the nine-square grid. The module is independently recorded at the beginning, called and recorded and updated in the weekly planning module content at the later stage, and all updated records are recorded in the professional file of the doctor and can inquire the change tracks and traces (or 12 line graphs with each line) according to time.
And the prescription period is a period for describing the product recommending stage of a doctor, and comprises the steps of unknown, understanding, trial evaluation and use stage, and the salesperson selects according to the situation.
Treatment requirement for gravity: describing the importance degree of the doctor for treating a certain indication disease, scoring through 1-10 points, and updating the scoring by salesmen according to the visit result of the doctor.
Prescription B implies mastery: describing the degree to which the doctor identified the patient as a patient for a certain indication based on the patient's complaint, examination report, etc., a score was given by 1-10 points, and the sales person updated the score based on the doctor's visit results.
C cognitive degree of therapeutic effect: describes the degree of acceptance of the doctor for the effect of a product of the enterprise on a certain indication for treating the disease. The score is given by 1-10 points, and the salesperson updates the score according to the doctor visit result.
Price influences trial degree: describing the influence degree of the price of the enterprise product on the recommended patient, scoring by 1-10 points, and updating the scoring by the salesperson according to the visit result of the doctor.
E, influence of the competitive products on the trial degree: describing the degree of influence on recommending and using enterprise products caused by the cooperative relationship between the doctors and other competitive products, scoring by 1-10 points, and updating the scoring by salesmen according to the visit result of the doctors.
F other factors influence the degree of trial: describe other factors of the doctor for the enterprise product which influence the use of the patient, such as channels, national policies, medical insurance reimbursement, DRG, hospital regulations and the like. The score is given by 1-10 points, and the salesperson updates the score according to the doctor visit result.
G adverse reaction treatment experience: describing the treatment experience of doctors on adverse reactions caused by using enterprise products to patients, scoring through 1-10 points, and updating the scoring by salesmen according to the visit results of the doctors.
Prescription H habit maturity: describing the degree of the doctor willing to continuously prescribe the enterprise products in a certain indication and the degree of mastering the standard treatment scheme of the products, the score is given by 1-10 points, and the salesperson updates the score according to the doctor visit result.
I first treatment recommendation: describes the effect of the product approved by the doctor in a certain indication and as the preferred treatment degree, the score is given by 1-10 points, and the salesperson updates the score according to the doctor visit result.
J recommended skill maturity: describing the physician emphasizes the importance of the treatment of the disease to the patient, as well as the introduction of the product for successful purchase by the patient. The score is given by 1-10 points, and the salesperson updates the score according to the doctor visit result.
K experience the therapeutic value of the product: describing the value of the doctor on the product treatment effect to the patient or the degree of the value experience to the doctor, scoring is given by 1-10 points, and the salesperson updates the scoring according to the doctor visit result.
L sharing experience possibility: describing the willingness degree of the doctor willing to share the experience of using the product with other people, scoring through 1-10 points, and updating the scoring by the salesperson according to the visit result of the doctor.
Number of treatment cases in the month: number of cases treated this month for the doctor
The doctor accumulates the number of the treatment cases
The number of cases after the accumulated treatment course is completed, namely the number of cases after all sufficient pedicure is completed
Developing the target in the following steps: recording next work targets of the salesperson, and selecting 1-3 items (at most, not more than three items) from the A-L.
Professional visit academic information: development target determined by voice or character record, key visit information to be carried out by salesperson
And (3) developing a marketing plan: the company initiates a custom good option, typically operated by a representative, selecting 1 item from the custom items.
The next academic campaign: the company initially customizes a good option, typically operated by a regional manager/supervisor, to select 1 item from the customization items.
Medical information unit:
the evidence-based medical evidence of the company product diseases, training videos, document materials, documents such as department meeting videos or ppt courseware and the like, and contents such as the videos are uploaded. The inquiry/search function of the material can be realized.
Disease diagnosis and treatment information recording unit:
the system comprises a disease diagnosis and treatment information template (comprising company standard content and blank content) and a doctor information collection template, wherein the disease diagnosis and treatment information standard content is manufactured by a company for everyone to learn (contents which need to be mastered by colleagues in a key point need to be specially marked); blank content is used to sell specific patient case information that colleagues need to collect at a stage. The doctor information collecting template is provided for sales associates to record the real disease diagnosis and treatment information of doctors.
1. Template for disease diagnosis and treatment
The collected patient case information is recorded while the gray display of the criteria the company has filled in.
And (3) disease diagnosis: a carefully subdivided clinical diagnosis of the target patient (indication), a pull-down menu, selection of different items, and automatic switching of all following fields to the standard template under that indication.
Labeling: the enterprise self-defines the content, and selects options according to different patient case information, so that the search and statistical analysis are facilitated.
Patient complaints are: the primary symptoms of the affected patients were recorded.
And (3) clinical examination: the patient is examined for abnormalities.
The treatment scheme comprises the following steps: standard and normative treatment regimens for this indication.
Concomitant disease/adverse reaction: adverse reaction and concomitant diseases can occur in the using process of the product.
2. Doctor diagnosis and treatment record
The actual current situation of disease diagnosis and treatment of a doctor is recorded, and the table content is dynamically updated in real time. The information in the table is explicit directions for the next physician to develop actions.
Development of indications: finely subdivided clinical diagnosis of the target patient (indication), pull-down menus, selection of different items
The number of patients receiving a diagnosis in the month: the number of outpatient patients in clinic for the indication.
The number of patients with the monthly prescription: the number of patients was recommended in the previous month.
Selecting a treatment patient: under the indication, the modes of the patient population, the voice, the characters and the like are specifically selected and input.
Attention is paid to the therapeutic requirements: physicians currently have real therapeutic concepts and cognition for this indication.
The current prescription method comprises the following steps: the usage and dosage of the product used by the patient are truly recommended, and the patient can advise the situation at the visit.
And (3) cognitive evaluation of the product: and evaluating the treatment effect of the product.
The main prescription objection: the recommended products encounter obstacles including price objection, purchase channel, treatment effect, administrative medical insurance, adverse reaction and the like.
The main competitive products are: competitive products currently prescribed, and evaluations of competitive products.
A work task management unit:
the management of the work content of different levels of a sales team is realized, and a regional manager formulates a monthly marketing plan according to the monthly performance evaluation result of a first-line sales colleague and in combination with the monthly sales target; the sales representative combines the monthly marketing plan of the previous month performance evaluation and the regional manager of the sales representative with the sales growth target of the region of the sales representative to formulate (representative) the monthly marketing plan, and then further formulate a week plan, and the sales manager formulates the daily feedback of the week plan of the sales representative based on the monthly marketing plan and the development and maintenance of VIP doctors in the region, and manages the group meeting based on performance improvement or other independent matters, and the system is divided into levels and is operated by permission.
1. Monthly marketing plan (regional manager/sales director)
And (4) making a sales and management strategy aiming at the sales target to be achieved monthly, and implementing the sales and management strategy to a specific academic activity execution plan and a representative performance management action plan.
And (3) selling targets: according to the current month sales index and the accumulated completion condition, a current month sales target and a current month growth target are worked out
Marketing strategies: in order to realize the growth goal in the same month, determine growth indications, increase hospitals, develop prescription cycles and make academic popularization activities, the contents are set by enterprises, and only option selection is needed.
And (3) managing the strategy: performance improvement management projects and representative coaching for sales associates are performed against growth goals, requiring only option selection.
Academic campaign execution plan: and (3) managing academic activities including themes, targets, the number and standards of participators, follow-up of sales representatives and the like, and performing operation by inputting characters or voices.
Sales representative performance management plan: and performing performance improvement management on the sales representatives, wherein the performance improvement management comprises an improvement target plan, execution time, execution result backstepping summary and the like, and the sales representatives are operated by options.
2. Monthly marketing plan
And making a monthly marketing plan of the representative area according to the monthly marketing plan made by the region manager/sales manager.
And (3) selling targets: according to the current month sales index, the accumulation completion condition and the overall index achievement condition of the sales team, the current month sales target and the growth target are worked out
Marketing strategies: in order to realize the growth goal in the same month, the growth indications, the growth departments and the development prescription period are determined, academic popularization activities are made (if a department meeting is selected, a meeting management module is entered), and all the contents are set by enterprises and only option selection is needed.
The key growth doctor plans: the sales volume is increased, and the method is implemented on a specific doctor development action plan, including an increase target, a next development target (clicking to enter a doctor prescription professional file for updating), an action plan and the like, and the operation is performed by inputting characters or voice.
Performance improvement action plan: and managing the performance improvement plan, including improving targets, improving modes, improving the plan, evaluating results and the like, and operating by options or voice and text entry.
3. Day feedback of (representative) week plan
Monday through friday work plans and post-visit day feedback are performed around a monthly marketing plan, with the following being the work schedule as needed on a daily basis. The next week plan is handed over to the lower level before the point seven in the evening of saturday, and the previous week plan is fed back to the upper level before the point 7 in the evening of sunday.
And (3) visiting a doctor: click to enter the area the doctor chooses to visit the doctor.
Visiting the target: click-through to "doctor specialty prescription File" to automatically fill in the next development target set at last backstepping, i.e. select 1 from A-L
Professional visit academic information: clicking into the professional prescription file of the doctor, automatically filling in the content recorded last time (newly filled in if the doctor uses the prescription for the first time) in a mode of voice or character input
And (3) visiting plan: self-evaluating the visit plan preparation condition, and self-evaluating from two aspects of whether a visit plan exists and whether the visit plan is mastered, and selecting whether the option is selected or not. And for each stage of key development doctors, necessarily making a visit plan and synchronously feeding back the visit plan to an upper manager. For the initial work of new employees, a visit plan must be formulated, and the upper-level managers are synchronously fed back.
Visit results and thoughts: after the sales visit is finished, the doctor visits are summarized, and the doctor professional information is updated by clicking to enter a 'doctor professional prescription file', wherein the updating comprises numerical value updating in an A-L project, next development target selection (1 item is selected in a lower frame), next professional visit information (voice and character input), next development marketing plan (1 item is selected in a lower frame)
And others: recording daily work schedule for company training, learning, etc.; recording the reason why the planning work fails to occur as it is; market information can also be fed back, as well as some important matters of an additional doctor.
4. (regional manager/sales director) week work plan
Work plans for monday to friday regional managers/sales leaders and daily feedback after visits/co-visits are made around monthly marketing plans, with the following being a work schedule that is performed as needed on a daily basis. The next week plan is handed over to the lower level before the point seven in the evening of saturday, and the previous week plan is fed back to the upper level before the point 7 in the evening of sunday.
And (3) visiting a doctor: clicking to enter the regional doctor, and selecting the expert in charge of the regional manager/sales director
Visiting the target: click into "doctor professional prescription file" to automatically fill in the next development target set at last thought-back, i.e. select 1 from A-L. Some experts refer to next-step collaboration plans.
The visit result and the backsight, namely, the summary of the doctor visit after the sales visit is finished, the doctor professional prescription file is clicked to enter, the doctor professional information is updated, the numerical value in the A-L project is updated, the next development target is selected (1 item is selected in the next frame), the next professional visit information (voice and character input), the next academic activity cooperation plan (1 item is selected in the next frame)
Name: representative name given responsibility of expert visited above
The cooperative visit target: click-to-go area manager ' improvement performance ' project in ' monthly marketing plan
Tutoring results and countering: result summarization and voice or text entry are carried out on the relative defense targets
And others: the daily work schedule for company training, learning and the like can be recorded, and market special information can be recorded to represent the outburst in work.
5. Sales group
The sales manager/region manager realizes effective management before, during and after meeting of the group meeting, including meeting purposes, meeting preparation, meeting participants, meeting plans and meeting summary. And sends a meeting notification to the participating colleagues. The superior also needs to know and follow up synchronously in the overall situation of the conference.
The purpose of the conference is as follows: the user-defined content is selected, and the aim of carrying out a plurality of conferences in one conference can be fulfilled
The conference time is as follows: time of conference
And sending a notification: click to select corresponding colleagues and give the corresponding colleagues a notice and a group meeting list
In-session execution planning: plan for execution in meeting made before meeting, description of what is or how the plan is to be spoken, description of specific content arrangement and plan, speech or text entry
And (3) executing the plan after meeting: scheduling of work after meeting, voice or text entry.
Summary report after execution: and (4) summarizing reports after meeting work execution, and inputting voice or characters.
Summary report time of execution: and setting a report submission deadline, and prompting information after the time. Synchronously feeding back the upper manager.
Academic activity management unit:
the method realizes the follow-up execution of the whole process before, during and after meeting of academic conferences performed by different departments of a company, and simple budget approval management of the conferences. The conference system comprises conference time, conference place, conference budget (total amount, uploading detailed accessories), a conference participant standard (doctor Sudoku) conference chairman, invitation process management of a speaker/conference chairman, follow-up feedback (updating a doctor professional file table) of a doctor after a conference, and the like, and supports the uploading/downloading of accessories, link skipping and click photographing functions. And the operation of different product lines and different departments with different authorities is realized.
The conference type is as follows: and determining the conference type according to different contents, and customizing the conference type by an enterprise.
The doctor participating in the meeting: and selecting a doctor to be invited from the regional doctor information, recording the participation state, and selecting an item mode to confirm the state if the doctor is invited and participates.
The speaker: selecting an invited doctor from the regional doctor information, recording the participation state, and selecting an item mode to confirm the state if the doctor is invited and participates.
The chairman of the great meeting: selecting an invited doctor from the regional doctor information, recording the participation state, and selecting an item mode to confirm the state if the doctor is invited and participates.
Active time-select expected meeting time.
Budgeting: and recording the total amount of the budget and uploading the budget detail accessories.
Budget approval: and the upper level supervisor gives feedback of the approval result and approval opinions. After the meeting is passed, the actual meeting development is carried out.
The doctor participating in the meeting: and selecting the doctor to be invited.
Whether the standard is reached: judging whether the invitation standard of the doctor is met or not, if not, explaining the reason of the invitation
Developing the target in the next step before meeting: and clicking to automatically call the next development target in the 'doctor professional prescription file'.
Whether the invitation was successful: the results of the pre-meeting invitation are recorded. The reason for the failure is not yet noted
Communication in the conference: the conference is communicated with doctors, and for the change of the cognition of the doctors, the 'doctor professional prescription file' needs to be clicked to update the project.
And 3/7 days later, the visit is that the cognition of the doctor changes, and the project needs to be updated by clicking to enter a 'doctor professional prescription file'.
Visit 1 month after meeting: aiming at partial key doctors, superior supervisors have stage management requirements, need to collect grouped cases, and click to enter a 'visit note' for case recording.
Visit plan guide unit:
the 5 standard scenes (unknown, understanding, trial evaluation, trial and continuation) of visiting call templates established by the company are provided for sales, the visiting call templates are learned and checked, and blank visiting plan templates are provided for people to record temporary written visiting plans in actual visiting work. The blank visit schedule can be collaboratively given to the superior supervisor or shared with other colleagues. Companies also provide normative and standardized disagreement handling solutions and dialogues for representatives to make a sensible actual visit plan.
Hospital/doctor: the corresponding doctor is selected.
And the visit purpose is as follows: voice or text entry.
And (3) cooperation: selecting a superior supervisor or co-worker, others may make modifications or suggest entries.
Cold conversation: it is clear from the doctor's opening and warm speaking.
Consensus treatment needs: the medicine has the significance of treating diseases and achieves consensus on the harm brought to patients by no treatment.
And (4) effective information communication: valid information is passed around the visit destination.
Handling physician dissatisfaction: the physician with physician feedback dissatisfies the treatment.
The standard treatment scheme of the deal: and finally, transmitting a product standard treatment scheme with a doctor.
And (3) helping: giving the information content suggested words or methods and the like.
The representative performance assessment unit:
the data representing the work result analysis is presented in the form of a graph or bar graph, preferably with each item being evaluated continuously monthly.
Total number of valid daily/monthly visits: and (4) counting according to days or months by combining a weekly plan day feedback table and the number of times of visits of which the doctor professional prescription file changes.
Regional doctor visit frequency distribution/monthly doctor visit coverage: statistics show how often doctors visit and what the ratio of visited doctors is for all doctors in the whole area
Feedback execution of weekly planning days: counting the completion conditions of the weekly plan and daily feedback
Updating the doctor file: the curve shows the trend of the change of the A-L number values by self visit in the professional prescription file of the doctor
Monthly patient count per doctor in area: including monthly new total, cumulative total, and sufficient number of treatment courses
Regional prescription doctor development rate: ratio of patients prescribed to doctors throughout the region
The number of newly added prescription doctors in the month: the number of doctors with newly added cases in the visit note-diagnosis and treatment information table
Department conference quantity and quality: number and quality of participants in an academic conference: without special evaluation mode, the enterprise sales team uses academic conference management to evaluate the performance every month
The doctor squared paper: and (3) evaluating dimensions (regional doctor overview) according to the potential of the doctor, developing degree evaluating dimensions (doctor professional prescription file) to form a nine-square grid of the doctor, and clicking each grid to see all doctor lists in the grid.
The regional performance assessment unit:
the performance evaluation results of all representatives of the team and the performance content results of the regional managers/supervisors can be intuitively summarized by using a chart, a histogram or the like.
Number of patients treated (representatives): and summarizing and displaying the total number of the patients treated by each representative, wherein the total number of the patients is increased, the number of the patients is accumulated, and the number of the patients is completed.
Number of prescribing doctors (of each representative): and summarizing and displaying the total number of the representative prescriptions of doctors, including the visit coverage rate of regional doctors, the prescription development rate of regional doctors and the number of newly added prescriptions of doctors.
Regional academic VIP professional profile update: the curve chart shows the change trend of the A-L numerical values in the professional prescription file of the doctor through self visit.
Visit times of regional experts: and counting the number of the experts visiting people through weekly planning daily feedback.
Number of regional academic conferences: and counting the number of regional academic conferences.
Visit times in the field monthly: and (5) carrying out feedback statistics on the number of times of the cooperative visit through the weekly plan day.
Daily feedback of weekly plans: and (5) counting and displaying the completion conditions of weekly plans and daily feedback.
Sales group planning and summary: group session number, the statistics of group session purpose are solved.
Example 3
Referring to fig. 2, based on embodiment 1, the present embodiment provides a terminal device of a medicine marketing synergy management system, where the terminal device 200 includes at least one memory 210, at least one processor 220, and a bus 230 connecting different platform systems.
The memory 210 may include readable media in the form of volatile memory, such as Random Access Memory (RAM)211 and/or cache memory 212, and may further include Read Only Memory (ROM) 213.
The memory 210 further stores a computer program, and the computer program can be executed by the processor 220, so that the processor 220 executes any one of the medical marketing synergy management systems in the embodiments of the present application, and the specific implementation manner of the system is consistent with the implementation manner and the achieved technical effect described in the embodiments of the system, and details of the system are not repeated. Memory 210 may also include a program/utility 214 having a set (at least one) of program modules 215, including but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Accordingly, processor 220 may execute the computer programs described above, as well as may execute programs/utilities 214.
Example 4
Based on embodiment 1, this embodiment provides a computer-readable storage medium of a medicine marketing synergy management system, where the computer-readable storage medium stores instructions that, when executed by a processor, implement any one of the above-mentioned medicine marketing synergy management systems. The specific implementation manner is consistent with the implementation manner and the achieved technical effect described in the embodiment of the system, and some contents are not described again.
Fig. 3 shows a program product 300 for implementing the above system provided by the present embodiment, which may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on a terminal device, such as a personal computer. However, the program product 300 of the present invention is not so limited, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. Program product 300 may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable storage medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable storage medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing. Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The foregoing shows and describes the general principles and broad features of the present invention and advantages thereof. It will be understood by those skilled in the art that the present invention is not limited to the embodiments described above, which are described in the specification and illustrated only to illustrate the principle of the present invention, but that various changes and modifications may be made therein without departing from the spirit and scope of the present invention, which fall within the scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (4)
1. A system for managing marketing synergies in medicine, comprising:
the data processing module is used for analyzing and classifying the acquired data information to obtain classified information, wherein the classified information comprises regional medical potential information, professional prescription file information, medical information, case information, diagnosis and treatment information and doctor personal information;
the marketing management module is used for making a work plan, issuing work tasks, managing an academic conference, recording visit flows and obtaining performance information through data summarization;
the performance evaluation module is used for collecting performance information, forming evaluation information through summarizing and analyzing, and performing performance evaluation on different levels of the sales end through the evaluation information;
the classified information is collected by the sales end and then stored in the data processing module; the marketing management module makes a work plan and issues work tasks of each level of the sales end through the classified information stored in the data processing module, and develops academic conferences and activities visited by customers according to the work plan; and after receiving the performance information, the performance evaluation module completes the summary to form evaluation information and performs performance evaluation on different levels of the sales end.
2. The medicine marketing synergy management system according to claim 1, wherein the data processing module comprises a regional client unit, a client archive unit, a medical information unit and a disease medical information recording unit, the regional client unit is used for storing doctor information data and evaluating doctor potential dimension, the client archive unit is used for a sales end to record and update medical data information of doctor prescription current situation, the medical information unit is used for storing and inquiring a conference PPT, medical literature data and academic videos, and the disease medical information recording unit is used for the sales end to record and collect patient case information of a patient and disease medical information of a doctor.
3. The medicine marketing synergy management system according to claim 1, wherein the marketing management module comprises a work task management unit, an academic activity management unit and a visit plan guide unit, the work task management unit is used for making and managing work contents of different levels of the sales end, the academic activity management unit is used for recording the follow-up of the overall process of an academic conference and issuing, examining and approving and managing conference tasks, and the visit plan guide unit is used for providing a visit call learning template and a blank visit plan template which needs temporary recording in actual visit work for the sales end.
4. The medicine marketing synergy management system according to claim 1, wherein the performance assessment module comprises a regional performance assessment unit and a representative performance assessment unit, the regional performance assessment unit forms a histogram or a chart through data summarization, the overview team represents performance assessment results and performance content results of a regional manager and a supervisor, and the representative performance assessment unit is used for displaying data representing work result analysis in the form of the histogram or the chart.
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