CN113379270A - Label-based customer demand management method and device and storage medium - Google Patents
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Abstract
The invention provides a customer demand management method, a customer demand management device and a storage medium based on labels, wherein the customer demand management method comprises the following steps: presetting a client set, wherein the client set comprises client information of at least one client; presetting a label set, wherein the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content; and setting the customer information and the requirement label in an associated mode. The technical scheme provided by the invention can perform floor processing on the creative demands and the labels, perform flow management on each stage of creative development, and slowly evolve from the initial creative demand management stage to the demand completion stage. And collecting, processing and analyzing the behavior data of the user at each stage. And establishing a relation between the client and the creative demand based on the label, pre-judging the real-time collaboration intention of the client through data of each stage, helping marketing, achieving the success of the collaboration of the time by the service, and promoting the next collaboration demand.
Description
Technical Field
The invention relates to the technical field of data processing, in particular to a client demand management method and device based on a label and a storage medium.
Background
Nowadays, a customer relationship management system is more mature, but a creative and tag customer relationship management method does not exist. The clients all have own creative ideas and creative requirements, different creatives and different creative tags are provided, how to manage the relationship between the data and the clients is achieved, and the client relationship aiming at the creative requirements and the tags according to survey results does not have a perfect management method and system at present.
Disclosure of Invention
The embodiment of the invention provides a label-based customer demand management method, a label-based customer demand management device and a storage medium, which can perform labeling management on customers, realize visual management and processing and have strong practicability.
In a first aspect of the embodiments of the present invention, a method for managing customer demand based on a tag is provided, including:
presetting a customer set, wherein the customer set comprises customer information of at least one customer;
presetting a label set, wherein the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content;
and setting the customer information and the requirement label in an associated mode.
Optionally, in a possible implementation manner of the first aspect, the method further includes:
the method comprises the steps of obtaining a plurality of stages of client creative demands, wherein the stages comprise any one or more of a demand standing stage, a demand starting stage, a demand quotation stage and a demand order stage;
acquiring creative information of a client in the plurality of stages, and generating creative tags based on the creative information;
and associating the creative tag with customer information.
Optionally, in a possible implementation manner of the first aspect, the method further includes:
embedding points of the customer behaviors to obtain embedded point data;
processing the buried point data to obtain behavior data corresponding to the buried point data;
and acquiring the collaboration intention information of the client based on the behavior data.
Optionally, in a possible implementation manner of the first aspect, the processing the buried point data to obtain behavior data corresponding to the buried point data includes:
and cleaning the buried point data, extracting and obtaining key words in the buried point data, and sorting the key words to obtain behavior data.
Optionally, in a possible implementation manner of the first aspect, a presentation request is received, where the presentation request includes customer information of at least one customer;
and calling a demand label and/or a creative label corresponding to the customer information based on the customer information.
In a second aspect of the embodiments of the present invention, a tag-based customer demand management apparatus is provided, including a customer tag management module, where the customer tag management module includes:
the client set setting unit is used for presetting a client set, and the client set comprises client information of at least one client;
the system comprises a label set setting unit, a label set generation unit and a label analysis unit, wherein the label set setting unit is used for presetting a label set, the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content;
and the first association unit is used for associating and setting the customer information with the requirement label.
Optionally, in a possible implementation manner of the second aspect, the system further includes a customer creative requirement management module:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a plurality of stages of client creative demands, and the plurality of stages comprise any one or more of a demand establishment stage, a demand starting stage, a demand quotation stage and a demand order stage;
a generating unit, configured to acquire creative information of a client in the plurality of stages, and generate a creative tag based on the creative information;
and the second association unit is used for associating the creative tag with the client information.
Optionally, in a possible implementation manner of the second aspect, the method further includes:
the embedded point unit is used for embedding points in the customer behaviors to obtain embedded point data;
the processing unit is used for processing the buried point data to obtain behavior data corresponding to the buried point data;
a second acquisition unit configured to acquire the cooperation intention information of the client based on the behavior data.
Optionally, in a possible implementation manner of the second aspect, the processing the buried point data to obtain behavior data corresponding to the buried point data includes:
and cleaning the buried point data, extracting and obtaining key words in the buried point data, and sorting the key words to obtain behavior data.
In a third aspect of the embodiments of the present invention, a readable storage medium is provided, in which a computer program is stored, which, when being executed by a processor, is adapted to carry out the method according to the first aspect of the present invention and various possible designs of the first aspect of the present invention.
According to the label-based customer demand management method, device and storage medium, provided by the invention, the customer can be subjected to labeled management, creative demands and labels are subjected to floor processing, then each stage of creative development is subjected to flow management, and the process is slowly evolved from an initial creative demand management stage to a demand completion stage. And collecting, processing and analyzing the behavior data of the user at each stage. The relation between the client and the creative demand and the label is managed, the real-time cooperative intention of the client is judged in advance through data of each stage, marketing is facilitated, the service achieves the successful cooperation of the time, and the next cooperative demand is promoted.
When the client puts forward the creative demand, the creative demand is subjected to life cycle management to form a visual process. User behavior analysis can be performed in the process, the behavior life cycle of the user is managed, and marketers are assisted by intention emotion and the tone of the client. Ultimately forming an architectural relationship between the tag-based creative demand and the user.
Drawings
FIG. 1 is a flow chart of a first embodiment of a tag-based customer demand management method;
FIG. 2 is a flow chart of a second embodiment of a tag-based customer demand management method;
FIG. 3 is a flow chart of a third embodiment of a tag-based customer demand management method;
FIG. 4 is a block diagram of a first embodiment of a tag-based customer demand management apparatus;
FIG. 5 is a block diagram of a second embodiment of a tag-based customer demand management apparatus;
fig. 6 is a block diagram of a third embodiment of a tag-based customer demand management apparatus.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein.
It should be understood that, in various embodiments of the present invention, the sequence numbers of the processes do not mean the execution sequence, and the execution sequence of the processes should be determined by the functions and the internal logic of the processes, and should not constitute any limitation on the implementation process of the embodiments of the present invention.
It should be understood that in the present application, "comprising" and "having" and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
It should be understood that, in the present invention, "a plurality" means two or more. "and/or" is merely an association describing an associated object, meaning that three relationships may exist, for example, and/or B, may mean: a exists alone, A and B exist simultaneously, and B exists alone. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "comprises A, B and C" and "comprises A, B, C" means that all three of A, B, C comprise, "comprises A, B or C" means that one of A, B, C comprises, "comprises A, B and/or C" means that any 1 or any 2 or 3 of A, B, C comprises.
It should be understood that in the present invention, "B corresponding to a", "a corresponds to B", or "B corresponds to a" means that B is associated with a, and B can be determined from a. Determining B from a does not mean determining B from a alone, but may be determined from a and/or other information. And the matching of A and B means that the similarity of A and B is greater than or equal to a preset threshold value.
As used herein, "if" may be interpreted as "at … …" or "when … …" or "in response to a determination" or "in response to a detection", depending on the context.
The technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
The invention provides a customer demand management method based on labels, which is a flow chart shown in figure 1 and comprises the following steps:
step S110, a customer set is preset, and the customer set comprises customer information of at least one customer. The invention can uniformly assemble all the clients in advance, and each client can have different client information, such as unique name, unique ID and the like of the client.
Step S120, presetting a label set, wherein the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content. Each client may generate different requirements at different stages and under different scenes, so that a plurality of different requirements are obtained, and all the requirement labels are generated into a set.
And step S130, setting the client information and the requirement label in an associated mode. After the two sets are obtained, the customer information and the requirement tags are associated, and many-to-many association can be formed between the customer information and the requirement tags, namely when any one piece of customer information needs to be acquired, all the requirement tags corresponding to the customer information can be called. When the demands are counted, any demand label can be selected, the number of the customer information corresponding to the demand label is judged, and the popularity of the demand label is further judged.
Further, as shown in fig. 2, the method further includes:
step S210, obtaining a plurality of stages of the client creative demand, wherein the plurality of stages comprise any one or more of a demand standing stage, a demand starting stage, a demand quotation stage and a demand order stage. Each creative demand will have a complete life cycle, i.e. the phases described above,
step S220, acquiring creative information of the clients in the multiple stages, and generating creative tags based on the creative information;
and step S230, associating the creative tag with the client information.
Through steps S210 to S230, a demand standing item, a demand start, a demand quote, and a final demand order are obtained from the creative demand. And finding the creatives of the clients in the life cycle of the client, and performing labeling association and management on the creatives of the clients.
When any piece of client information needs to be acquired, all creative tags corresponding to the client information can be called.
Further, as shown in fig. 3, the method further includes:
and step S310, embedding points into the customer behaviors to obtain embedded point data. The acquisition mode of the buried point data can be to bury the point for the client page behavior, the browsing behavior and the active behavior.
Step S320, processing the buried point data to obtain behavior data corresponding to the buried point data;
and step S330, acquiring the collaboration intention information of the client based on the behavior data.
Wherein the processing the buried point data to obtain behavior data corresponding to the buried point data comprises:
and cleaning the buried point data, extracting and obtaining key words in the buried point data, and sorting the key words to obtain behavior data.
And (4) cleaning the buried point data, and storing and managing the data. And extracting behavior data of the clients in each creative demand flow, and feeding back real-time collaboration intention emotions of the clients in each life cycle through program statistics, analysis and summary.
Receiving a presentation request, wherein the presentation request comprises customer information of at least one customer;
and calling a demand label and/or a creative label corresponding to the customer information based on the customer information.
When a display request is received, namely the requirement label and/or creative label of any client can be checked, the requirement label and/or creative label of the client is directly called in a label mode.
An embodiment of the present invention further provides a tag-based customer demand management apparatus, including a customer tag management module, as shown in fig. 4, where the customer tag management module includes:
the client set setting unit is used for presetting a client set, and the client set comprises client information of at least one client;
the system comprises a label set setting unit, a label set generation unit and a label analysis unit, wherein the label set setting unit is used for presetting a label set, the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content;
and the first association unit is used for associating and setting the customer information with the requirement label.
Further, as shown in fig. 5, the system further includes a client creative demand management module:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a plurality of stages of client creative demands, and the plurality of stages comprise any one or more of a demand establishment stage, a demand starting stage, a demand quotation stage and a demand order stage;
a generating unit, configured to acquire creative information of a client in the plurality of stages, and generate a creative tag based on the creative information;
and the second association unit is used for associating the creative tag with the client information.
Further, as shown in fig. 6, the method further includes:
the embedded point unit is used for embedding points in the customer behaviors to obtain embedded point data;
the processing unit is used for processing the buried point data to obtain behavior data corresponding to the buried point data;
a second acquisition unit configured to acquire the cooperation intention information of the client based on the behavior data.
Further, the processing the buried point data to obtain behavior data corresponding to the buried point data includes:
and cleaning the buried point data, extracting and obtaining key words in the buried point data, and sorting the key words to obtain behavior data.
The readable storage medium may be a computer storage medium or a communication medium. Communication media includes any medium that facilitates transfer of a computer program from one place to another. Computer storage media may be any available media that can be accessed by a general purpose or special purpose computer. For example, a readable storage medium is coupled to the processor such that the processor can read information from, and write information to, the readable storage medium. Of course, the readable storage medium may also be an integral part of the processor. The processor and the readable storage medium may reside in an Application Specific Integrated Circuits (ASIC). Additionally, the ASIC may reside in user equipment. Of course, the processor and the readable storage medium may also reside as discrete components in a communication device. The readable storage medium may be a read-only memory (ROM), a random-access memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
The present invention also provides a program product comprising execution instructions stored in a readable storage medium. The at least one processor of the device may read the execution instructions from the readable storage medium, and the execution of the execution instructions by the at least one processor causes the device to implement the methods provided by the various embodiments described above.
In the above embodiments of the terminal or the server, it should be understood that the Processor may be a Central Processing Unit (CPU), other general-purpose processors, a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), etc. A general purpose processor may be a microprocessor or the processor may be any conventional processor or the like. The steps of a method disclosed in connection with the present invention may be embodied directly in a hardware processor, or in a combination of the hardware and software modules within the processor.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (10)
1. A customer demand management method based on labels is characterized by comprising the following steps:
presetting a customer set, wherein the customer set comprises customer information of at least one customer;
presetting a label set, wherein the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content;
and setting the customer information and the requirement label in an associated mode.
2. The customer demand management method according to claim 1, further comprising:
the method comprises the steps of obtaining a plurality of stages of client creative demands, wherein the stages comprise any one or more of a demand standing stage, a demand starting stage, a demand quotation stage and a demand order stage;
acquiring creative information of a client in the plurality of stages, and generating creative tags based on the creative information;
and associating the creative tag with customer information.
3. The customer demand management method according to claim 1, further comprising:
embedding points of the customer behaviors to obtain embedded point data;
processing the buried point data to obtain behavior data corresponding to the buried point data;
and acquiring the collaboration intention information of the client based on the behavior data.
4. The customer demand management method according to claim 3,
the processing the buried point data to obtain behavior data corresponding to the buried point data comprises:
and cleaning the buried point data, extracting and obtaining key words in the buried point data, and sorting the key words to obtain behavior data.
5. The customer demand management method according to claim 2,
receiving a presentation request, wherein the presentation request comprises customer information of at least one customer;
and calling a demand label and/or a creative label corresponding to the customer information based on the customer information.
6. A customer demand management apparatus based on a tag, comprising a customer tag management module, the customer tag management module comprising:
the client set setting unit is used for presetting a client set, and the client set comprises client information of at least one client;
the system comprises a label set setting unit, a label set generation unit and a label analysis unit, wherein the label set setting unit is used for presetting a label set, the label set comprises a plurality of preset demand labels and/or generated demand labels, and each demand label corresponds to one label content;
and the first association unit is used for associating and setting the customer information with the requirement label.
7. The customer demand management apparatus of claim 6, further comprising a customer creative demand management module, the customer creative demand management module comprising:
the system comprises a first acquisition unit, a second acquisition unit and a third acquisition unit, wherein the first acquisition unit is used for acquiring a plurality of stages of client creative demands, and the plurality of stages comprise any one or more of a demand establishment stage, a demand starting stage, a demand quotation stage and a demand order stage;
a generating unit, configured to acquire creative information of a client in the plurality of stages, and generate a creative tag based on the creative information;
and the second association unit is used for associating the creative tag with the client information.
8. The customer demand management apparatus according to claim 6, further comprising a customer behavior path management module, the customer behavior path management module comprising:
the embedded point unit is used for embedding points in the customer behaviors to obtain embedded point data;
the processing unit is used for processing the buried point data to obtain behavior data corresponding to the buried point data;
a second acquisition unit configured to acquire the cooperation intention information of the client based on the behavior data.
9. The customer demand management method according to claim 8,
the processing the buried point data to obtain behavior data corresponding to the buried point data comprises:
and cleaning the buried point data, extracting and obtaining key words in the buried point data, and sorting the key words to obtain behavior data.
10. A readable storage medium, in which a computer program is stored which, when being executed by a processor, is adapted to carry out the method of any one of claims 1 to 5.
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