CN113378055A - Enterprise pushing method, device, equipment and storage medium based on visitor information - Google Patents
Enterprise pushing method, device, equipment and storage medium based on visitor information Download PDFInfo
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- G—PHYSICS
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9537—Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0201—Market modelling; Market analysis; Collecting market data
Abstract
The invention relates to the technical field of internet big data processing, in particular to a method, a device, equipment and a storage medium for enterprise pushing based on visitor information. The method comprises the steps of obtaining visitor information of a visitor terminal, wherein the visitor information comprises a visitor IP address and a target keyword; determining a positioning address of the visitor terminal according to the visitor IP address, and determining longitude and latitude coordinates of the visitor terminal according to the positioning address; taking the longitude and latitude coordinates of the visitor terminal as a center, and searching out pre-screened enterprises with the longitude and latitude coordinates of the enterprises within a set radius range; constructing an enterprise portrait model according to the target key words; importing the pre-screened enterprises into an enterprise image model, and screening out target enterprises; and pushing the screened target enterprise to the visitor terminal. The invention can assist the marketing personnel to efficiently obtain all target enterprises within the set radius range around the IP address through the IP access service, so that the marketing personnel can carry out targeted marketing activities.
Description
Technical Field
The invention relates to the technical field of internet big data processing, in particular to a method, a device, equipment and a storage medium for enterprise pushing based on visitor information.
Background
With the development of internet technology, people begin to utilize the internet to perform enterprise propaganda and marketing, for example, corresponding enterprise information public websites are utilized to acquire enterprise information, and an electronic map is utilized to search for enterprise positions, so that great convenience is provided for the mining of potential customers of marketers and propaganda and marketing. However, when a marketer uses an electronic map to search for an enterprise to obtain enterprise information, the prior art mainly has two ways: entering keywords for querying, or querying nearby companies based on the current location of the user, or looking up nearby colleagues based on one enterprise. The premise of inquiring enterprises through keywords is that the name keywords of one enterprise are known for inquiry; the functions of nearby companies and nearby coworkers are queried within a certain range based on the current location of the user. Neither of these two approaches can meet the marketer's query requirements for which target businesses are of interest in the area.
With the popularization and commercialization of the internet, the number of user groups facing operators providing IP access services is increasing, and the types of value-added services on the internet are also becoming abundant. But currently, no effective technical means for specifically utilizing the IP access service to carry out targeted enterprise push is available.
Disclosure of Invention
Aiming at the defects in the prior art, the invention provides an enterprise pushing method, device, equipment and storage medium based on visitor information, which can assist marketers to efficiently obtain all target enterprises within a set radius range around the IP addresses of the marketers through IP access service when applied, so that the marketers can conduct targeted marketing activities.
In a first aspect, the present invention provides a method for pushing an enterprise based on visitor information, including:
the method comprises the steps of obtaining visitor information of a visitor terminal, wherein the visitor information comprises a visitor IP address and a target keyword;
determining a positioning address of the visitor terminal according to the visitor IP address, and determining longitude and latitude coordinates of the visitor terminal according to the positioning address;
taking the longitude and latitude coordinates of the visitor terminal as a center, and searching out pre-screened enterprises with the longitude and latitude coordinates of the enterprises within a set radius range;
constructing an enterprise portrait model according to the target key words;
importing the pre-screened enterprises into an enterprise image model, and screening out target enterprises;
and pushing the screened target enterprise to the visitor terminal.
Based on the content of the invention, by acquiring the visitor IP address and the target keyword of the visitor terminal, determining the longitude and latitude coordinates of the visitor terminal according to the visitor IP address, carrying out enterprise search in a corresponding range according to the longitude and latitude coordinates of the visitor terminal, finding out pre-screened enterprises in a set radius range, constructing an enterprise portrait model according to the target keyword, then leading the screened enterprises into the enterprise portrait model, screening out target enterprises, pushing the screened target enterprises to the visitor terminal for the visitor terminal to process and display, and facilitating marketing personnel to hold the visitor terminal to quickly inquire all surrounding target enterprises. By the method, the marketing personnel can be assisted to efficiently obtain all target enterprises within the set radius range around the IP address by using the IP access service, so that the marketing personnel can perform targeted marketing activities.
In one possible design, the determining longitude and latitude coordinates of the visitor terminal according to the location address includes:
respectively importing the positioning address of the visitor terminal into a plurality of different electronic maps to obtain a plurality of groups of longitude and latitude data;
and averaging the multiple groups of longitude and latitude data to obtain longitude and latitude coordinates of the visitor terminal.
In one possible design, the method further includes:
acquiring enterprise public information;
determining the latest address of the enterprise according to the enterprise public information;
and importing the latest address of the enterprise into an electronic map, and acquiring longitude and latitude corresponding to the latest address of the enterprise as longitude and latitude coordinates of the enterprise.
In one possible design, the enterprise public information includes a registration address and an enterprise yearbook, the enterprise yearbook includes an yearbook address, and determining the latest address of the enterprise based on the enterprise public information includes:
extracting a registration address of an enterprise and an annual address of a calendar year from the enterprise public information;
and selecting one with the highest priority from the registered addresses and the calendar year address according to the set priority order as the latest address of the enterprise.
In one possible design, the importing the latest address of the enterprise into an electronic map to obtain longitude and latitude coordinates corresponding to the latest address of the enterprise includes:
respectively importing the latest addresses of enterprises into a plurality of different electronic maps to obtain a plurality of groups of longitude and latitude data;
and averaging the multiple groups of longitude and latitude data to obtain longitude and latitude coordinates corresponding to the latest address of the enterprise.
In one possible design, the pushing the screened target enterprise to the guest terminal includes:
importing the screened target enterprises into a form, and correspondingly importing enterprise public information of each target enterprise into the form to generate an enterprise directory;
and transmitting the enterprise directory to the visitor terminal through an encryption transmission channel.
In one possible design, the constructing an enterprise representation model according to the target keywords includes:
extracting target keywords;
forming a plurality of groups of target retrieval formulas by the target keywords according to a set combination mode;
and aggregating a plurality of groups of target retrieval modes to generate an enterprise portrait model.
In a second aspect, the present invention provides an enterprise push apparatus based on visitor information, the apparatus comprising:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring visitor information of a visitor terminal, and the visitor information comprises a visitor IP address and a target keyword;
the determining unit is used for determining a positioning address of the visitor terminal according to the visitor IP address and determining longitude and latitude coordinates of the visitor terminal according to the positioning address;
the retrieval unit is used for retrieving the pre-screened enterprises with the longitude and latitude coordinates of the enterprise within the set radius range by taking the longitude and latitude coordinates of the visitor terminal as a center;
the construction unit is used for constructing an enterprise portrait model according to the target key words;
the screening unit is used for leading the pre-screened enterprises into the enterprise image model and screening out the target enterprises;
and the pushing unit is used for pushing the screened target enterprise to the visitor terminal.
In a third aspect, the present invention provides a computer apparatus comprising:
a memory to store instructions;
a processor configured to read the instructions stored in the memory and execute the method of any of the first aspects according to the instructions.
In a fourth aspect, the present invention provides a computer-readable storage medium having stored thereon instructions which, when run on a computer, cause the computer to perform the method of any of the first aspects described above.
In a fifth aspect, the present invention provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the method of any of the first aspects above.
The invention has the beneficial effects that:
according to the method, the IP address and the target keyword of the visitor terminal are obtained, the longitude and latitude coordinates of the visitor terminal are determined according to the IP address of the visitor, enterprise search in a corresponding range is carried out according to the longitude and latitude coordinates of the visitor terminal, pre-screened enterprises in a set radius range are found out, an enterprise portrait model is built according to the target keyword, then the screened enterprises are led into the enterprise portrait model, the target enterprises are screened out, the screened target enterprises are pushed to the visitor terminal for the visitor terminal to process and display, and marketing personnel can conveniently hold the visitor terminal to quickly inquire all surrounding target enterprises. By the method, the marketing personnel can be assisted to efficiently obtain all target enterprises within the set radius range around the IP address by using the IP access service, so that the marketing personnel can perform targeted marketing activities.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a schematic diagram of the process steps of the present invention;
FIG. 2 is a schematic view of the apparatus according to the present invention;
fig. 3 is a schematic diagram of the computer device of the present invention.
Detailed Description
The invention is further described with reference to the following figures and specific embodiments. It should be noted that the description of the embodiments is provided to help understanding of the present invention, but the present invention is not limited thereto. Specific structural and functional details disclosed herein are merely illustrative of example embodiments of the invention. This invention may, however, be embodied in many alternate forms and should not be construed as limited to the embodiments set forth herein.
It should be understood that the terms first, second, etc. are used merely for distinguishing between descriptions and are not intended to indicate or imply relative importance. Although the terms first, second, etc. may be used herein to describe various elements, these elements should not be limited by these terms. These terms are only used to distinguish one element from another. For example, a first element could be termed a second element, and, similarly, a second element could be termed a first element, without departing from the scope of example embodiments of the present invention.
In the following description, specific details are provided to facilitate a thorough understanding of example embodiments. However, it will be understood by those of ordinary skill in the art that the example embodiments may be practiced without these specific details. For example, systems may be shown in block diagrams in order not to obscure the examples in unnecessary detail. In other instances, well-known processes, structures and techniques may be shown without unnecessary detail in order to avoid obscuring example embodiments.
Example 1:
the embodiment provides an enterprise pushing method based on visitor information, which can be applied to a system, the system comprises a visitor terminal and a cloud server, the visitor terminal can be a mobile phone, a tablet computer, a notebook computer and the like, the cloud server can be a network server, and the cloud server and the visitor terminal perform data interaction through a wireless or wired network. Based on this, as shown in fig. 1, the enterprise push method based on visitor information includes the following steps:
s101, obtaining visitor information of a visitor terminal, wherein the visitor information comprises a visitor IP address and a target keyword.
When the method is specifically implemented, a marketing person can hold a visitor terminal to send visitor information to a cloud server through a network access channel, the visitor information comprises a visitor IP address and target keywords edited by the marketing person, and the target keywords can comprise the name and the operation range of an enterprise.
And S102, determining a positioning address of the visitor terminal according to the visitor IP address, and determining longitude and latitude coordinates of the visitor terminal according to the positioning address.
During specific implementation, the cloud server can lead the IP address of the visitor into the corresponding IP address query platform to obtain the positioning address corresponding to the IP address of the visitor, and then lead the positioning address into the corresponding electronic map to obtain the longitude and latitude coordinates corresponding to the IP address of the visitor. In order to improve the coordinate precision, the positioning address of the visitor terminal can be respectively led into a plurality of different electronic maps to obtain a plurality of groups of longitude and latitude data, and then the longitude and latitude coordinates of the visitor terminal are obtained by averaging the plurality of groups of longitude and latitude data. For example, each longitude and latitude data set is respectively (Lon1, Lat1), (Lon2, Lat2), (Lon3, Lat 3); then, after the average value is obtained, LonX ═ is (Lon1+ Lon2+ Lon3)/3, LatX ═ is (Lat1+ Lat2+ Lat3)/3, and the longitude and latitude coordinate corresponding to the visitor terminal is (LonX, LatX). The longitude errors delta Lon1, delta Lon2 and delta Lon3 exist in each electronic map respectively; the latitude errors delta Lat1, delta Lat2 and delta Lat3 are averaged through longitude and latitude, the longitude error becomes (delta Lon1+ (delta Lon2+ (delta Lon3)/3, the latitude error becomes (delta Lat1+ (delta Lat2+ (delta Lat 3)/3), and the integral error of each electronic map tends to be stable through averaging.
And S103, searching out the pre-screened enterprises with the longitude and latitude coordinates of the enterprises in the set radius range by taking the longitude and latitude coordinates of the visitor terminal as a center.
In specific implementation, the visitor information sent by the visitor terminal of the marketing staff to the cloud server through the network access channel can also include a searched radius range, and the cloud server retrieves all pre-screened enterprises according to the set radius range. Corresponding enterprise information of the pre-screened enterprise, including address and longitude and latitude information, can be pre-stored in a database, and when the pre-screened enterprise needs to be searched, the cloud server can directly search from the database according to conditions. The latitude and longitude information sources of each enterprise in the database comprise: acquiring enterprise public information of each enterprise through a network path, and determining the latest address of the enterprise according to the enterprise public information; and importing the latest address of the enterprise into an electronic map, and acquiring longitude and latitude corresponding to the latest address of the enterprise as longitude and latitude coordinates of the enterprise. Wherein the enterprise public information includes a registration address and an enterprise yearbook, the enterprise yearbook includes an yearbook address, and determining the latest address of the enterprise according to the enterprise public information includes: extracting a registration address of an enterprise and an annual address of a calendar year from the enterprise public information; and selecting one with the highest priority from the registered addresses and the calendar year address according to the set priority order as the latest address of the enterprise.
The process of importing the latest address of the enterprise into the electronic map and obtaining the longitude and latitude coordinates corresponding to the latest address of the enterprise comprises the following steps: respectively importing the latest addresses of enterprises into a plurality of different electronic maps to obtain a plurality of groups of longitude and latitude data; and averaging the multiple groups of longitude and latitude data to obtain longitude and latitude coordinates corresponding to the latest address of the enterprise. For example, each longitude and latitude data set is respectively (Lon4, Lat4), (Lon5, Lat5), (Lon6, Lat 6); then, after the average value is obtained, LonY ═ is (Lon4+ Lon5+ Lon6)/3, LatY ═ is (Lat4+ Lat5+ Lat6)/3, and the longitude and latitude corresponding to the latest address of the enterprise is (LonY, LatY). The longitude errors delta Lon4, delta Lon5 and delta Lon6 exist in each electronic map respectively; the latitude errors delta Lat4, delta Lat5 and delta Lat6 are averaged through longitude and latitude, the longitude error becomes (delta Lon4+ (delta Lon5+ (delta Lon6)/3, the latitude error becomes (delta Lat4+ (delta Lat5+ (delta Lat 6)/3), and the integral error of each electronic map tends to be stable through averaging.
And S104, constructing an enterprise portrait model according to the target keywords.
In specific implementation, the cloud server extracts a target keyword from the visitor information; then, forming a plurality of groups of target retrieval formulas according to the set combination mode of the target keywords according to the corresponding operation instructions; and finally, carrying out retrieval type aggregation on the multiple groups of targets to generate an enterprise portrait model.
And S105, importing the pre-screened enterprises into the enterprise image model, and screening out the target enterprises.
During specific implementation, the cloud server leads all pre-screened enterprises into the enterprise image model, secondary condition retrieval is carried out through each group of target retrieval formulas, and the target enterprises meeting the requirements of marketing personnel are screened out.
And S106, pushing the screened target enterprise to a visitor terminal.
When the method is implemented specifically, the cloud server leads the screened target enterprises into a form, correspondingly leads enterprise public information of each target enterprise into the form, and generates an enterprise directory; and then the enterprise directory is transmitted to the visitor terminal through an encryption transmission channel for the visitor terminal to process and display.
Example 2:
the present embodiment provides an enterprise push apparatus based on visitor information, as shown in fig. 2, including:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring visitor information of a visitor terminal, and the visitor information comprises a visitor IP address and a target keyword;
the determining unit is used for determining a positioning address of the visitor terminal according to the visitor IP address and determining longitude and latitude coordinates of the visitor terminal according to the positioning address;
the retrieval unit is used for retrieving the pre-screened enterprises with the longitude and latitude coordinates of the enterprise within the set radius range by taking the longitude and latitude coordinates of the visitor terminal as a center;
the construction unit is used for constructing an enterprise portrait model according to the target key words;
the screening unit is used for leading the pre-screened enterprises into the enterprise image model and screening out the target enterprises;
and the pushing unit is used for pushing the screened target enterprise to the visitor terminal.
Example 3:
the embodiment provides a computer device, as shown in fig. 3, which includes, at a hardware level:
a memory to store instructions;
and the processor is used for reading the instructions stored in the memory and executing the enterprise pushing method based on the visitor information in the embodiment 1 according to the instructions.
Optionally, the computer device further comprises an internal bus and a communication interface. The processor, the memory, and the communication interface may be connected to each other via an internal bus, which may be an ISA (Industry Standard Architecture) bus, a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc.
The Memory may include, but is not limited to, a Random Access Memory (RAM), a Read Only Memory (ROM), a Flash Memory (Flash Memory), a First In First Out (FIFO), a First In Last Out (FILO), and/or the like. The Processor may be a general-purpose Processor including a Central Processing Unit (CPU), a Network Processor (NP), and the like; but also Digital Signal Processors (DSPs), Application Specific Integrated Circuits (ASICs), Field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components.
Example 4:
the present embodiment provides a computer-readable storage medium having stored thereon instructions, which when run on a computer, cause the computer to perform the guest information-based enterprise push method described in embodiment 1. The computer-readable storage medium refers to a carrier for storing data, and may include, but is not limited to, floppy disks, optical disks, hard disks, flash memories, flash disks and/or Memory sticks (Memory sticks), etc., and the computer may be a general-purpose computer, a special-purpose computer, a computer network, or other programmable devices.
Example 5:
the present embodiment provides a computer program product comprising instructions that, when executed on a computer, cause the computer to perform the guest information based enterprise push method described in embodiment 1. The computer may be a general purpose computer, a special purpose computer, a network of computers, or other programmable devices.
Finally, it should be noted that: the above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention. Any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the protection scope of the present invention.
Claims (10)
1. The enterprise pushing method based on the visitor information is characterized by comprising the following steps:
the method comprises the steps of obtaining visitor information of a visitor terminal, wherein the visitor information comprises a visitor IP address and a target keyword;
determining a positioning address of the visitor terminal according to the visitor IP address, and determining longitude and latitude coordinates of the visitor terminal according to the positioning address;
taking the longitude and latitude coordinates of the visitor terminal as a center, and searching out pre-screened enterprises with the longitude and latitude coordinates of the enterprises within a set radius range;
constructing an enterprise portrait model according to the target key words;
importing the pre-screened enterprises into an enterprise image model, and screening out target enterprises;
and pushing the screened target enterprise to the visitor terminal.
2. The enterprise push method based on visitor information as claimed in claim 1, wherein the determining longitude and latitude coordinates of the visitor terminal according to the location address comprises:
respectively importing the positioning address of the visitor terminal into a plurality of different electronic maps to obtain a plurality of groups of longitude and latitude data;
and averaging the multiple groups of longitude and latitude data to obtain longitude and latitude coordinates of the visitor terminal.
3. The guest information based enterprise push method of claim 1, further comprising:
acquiring enterprise public information;
determining the latest address of the enterprise according to the enterprise public information;
and importing the latest address of the enterprise into an electronic map, and acquiring longitude and latitude corresponding to the latest address of the enterprise as longitude and latitude coordinates of the enterprise.
4. The guest information based enterprise push method of claim 3, wherein the enterprise public information comprises a registration address and an enterprise yearbook, wherein the enterprise yearbook comprises an yearbook address, and wherein determining the latest address of the enterprise according to the enterprise public information comprises:
extracting a registration address of an enterprise and an annual address of a calendar year from the enterprise public information;
and selecting one with the highest priority from the registered addresses and the calendar year address according to the set priority order as the latest address of the enterprise.
5. The method for pushing enterprises based on visitor information as claimed in claim 4, wherein the step of importing the latest address of an enterprise into the electronic map to obtain longitude and latitude coordinates corresponding to the latest address of an enterprise comprises:
respectively importing the latest addresses of enterprises into a plurality of different electronic maps to obtain a plurality of groups of longitude and latitude data;
and averaging the multiple groups of longitude and latitude data to obtain longitude and latitude coordinates corresponding to the latest address of the enterprise.
6. The method for pushing enterprise based on visitor information as claimed in claim 3, wherein the pushing the screened target enterprise to the visitor terminal comprises:
importing the screened target enterprises into a form, and correspondingly importing enterprise public information of each target enterprise into the form to generate an enterprise directory;
and transmitting the enterprise directory to the visitor terminal through an encryption transmission channel.
7. The guest information-based enterprise push method of claim 1, wherein the constructing an enterprise representation model based on target keywords comprises:
extracting target keywords;
forming a plurality of groups of target retrieval formulas by the target keywords according to a set combination mode;
and aggregating a plurality of groups of target retrieval modes to generate an enterprise portrait model.
8. Enterprise's pusher based on visitor's information, its characterized in that includes:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring visitor information of a visitor terminal, and the visitor information comprises a visitor IP address and a target keyword;
the determining unit is used for determining a positioning address of the visitor terminal according to the visitor IP address and determining longitude and latitude coordinates of the visitor terminal according to the positioning address;
the retrieval unit is used for retrieving the pre-screened enterprises with the longitude and latitude coordinates of the enterprise within the set radius range by taking the longitude and latitude coordinates of the visitor terminal as a center;
the construction unit is used for constructing an enterprise portrait model according to the target key words;
the screening unit is used for leading the pre-screened enterprises into the enterprise image model and screening out the target enterprises;
and the pushing unit is used for pushing the screened target enterprise to the visitor terminal.
9. A computer device, comprising:
a memory to store instructions;
a processor for reading the instructions stored in the memory and executing the method of any one of claims 1-7 in accordance with the instructions.
10. A computer-readable storage medium having stored thereon instructions which, when executed on a computer, cause the computer to perform the method of any one of claims 1-7.
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116757737A (en) * | 2023-08-10 | 2023-09-15 | 山景智能(北京)科技有限公司 | Marketing method and device based on address information |
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