CN113362101A - Multifunctional e-commerce marketing system - Google Patents

Multifunctional e-commerce marketing system Download PDF

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Publication number
CN113362101A
CN113362101A CN202110418543.5A CN202110418543A CN113362101A CN 113362101 A CN113362101 A CN 113362101A CN 202110418543 A CN202110418543 A CN 202110418543A CN 113362101 A CN113362101 A CN 113362101A
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CN
China
Prior art keywords
unit
commodity
store
live
user side
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Pending
Application number
CN202110418543.5A
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Chinese (zh)
Inventor
徐嘉盛
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Zhejiang Ruichi Network Technology Co ltd
Original Assignee
Zhejiang Ruichi Network Technology Co ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Zhejiang Ruichi Network Technology Co ltd filed Critical Zhejiang Ruichi Network Technology Co ltd
Priority to CN202110418543.5A priority Critical patent/CN113362101A/en
Publication of CN113362101A publication Critical patent/CN113362101A/en
Pending legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222—During e-commerce, i.e. online transactions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0238—Discounts or incentives, e.g. coupons or rebates at point-of-sale [POS]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces
    • G06Q30/0643—Graphical representation of items or shoppers

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses a multifunctional E-commerce marketing system, which comprises a mobile terminal, a store terminal and a server, wherein the mobile terminal is provided with a user side APP and a store management APP, the user side APP comprises a search unit, a live broadcast room display unit, an ordering unit and a preferential propaganda unit, a user searches commodities or stores through the search unit, and the data source of the search unit is the server and the live broadcast room display unit; store end, be provided with live equipment and information processing equipment, information processing equipment is provided with commodity and goes on the line unit, order management unit and commodity show request unit, commodity is gone on the line unit and can discerns categorised formation commodity keyword and the live room of formation and associate to commodity, the order condition of gathering that different user side APP formed can feed back to in the order management unit, and user side APP can send the commodity show request, commodity show request unit gathers the request and feeds back to store personnel, store personnel show commodity through live equipment.

Description

Multifunctional e-commerce marketing system
Technical Field
The invention relates to the technical field of e-commerce marketing, in particular to a multifunctional e-commerce marketing system.
Background
Electronic commerce marketing is one of online marketing, and is a process of completing a series of marketing links by means of the internet to achieve a marketing target. As is known, the network has the characteristics of high speed, high efficiency and low cost, information resources are shared on the Internet, and the access barrier is zero. As a new media, networks have a one-to-one interactive nature, which is a breakthrough in traditional media facing a large number of "audience" features. From the marketing perspective, producers and consumers on the network interact and communicate one to one, the requirements, the desires and the improvement opinions of the customers are known, the large-scale production and large-scale marketing in the industrial era are improved into the marketing of small groups or even individuals, great satisfaction is provided for the consumers, and the aim of modern marketing concept is met.
Along with the continuous development of traditional electricity merchant and the rise of live broadcast trade, traditional electricity merchant begins to combine with the live broadcast and opens live broadcast selling mode, but current live broadcast selling mode is comparatively stiff, it is little with traditional electricity merchant selling mode difference, the sales volume under the specific time point of specific commodity has only been increased, most consumers are in the condition such as actual quality that still do not understand the commodity to a certain extent, the recognition degree to the brand can't reach anticipated propaganda effect, no matter be to online shop or offline shop can't realize the visitor diversion in addition, few consumers can continue to pay attention to the product condition under the corresponding brand after the live broadcast finishes, it all has different marketing plans in fact to online offline shop, do not carry out effectual combination with offline shop marketing under the present live broadcast condition.
Disclosure of Invention
Aiming at the defects in the prior art, the invention aims to provide a multifunctional e-commerce marketing system.
The technical purpose of the invention is realized by the following technical scheme:
a multifunctional E-commerce marketing system comprises a mobile terminal, a store terminal and a server; the mobile terminal and the server form a bidirectional data channel, the mobile terminal is provided with a user side APP, the user side APP comprises a searching unit, a live broadcast room display unit, a ordering unit and a preferential propaganda unit, a user searches commodities or shops through the searching unit, and the data source of the searching unit is the server and the live broadcast room display unit;
store end, be provided with store management APP, live equipment and information processing equipment, information processing equipment constructs with the server has two-way data transmission channel, information processing equipment is provided with commodity unit of going on the line, order management unit and commodity show request unit, store personnel are gone on the line to the commodity of this store through the commodity unit of going on the line, the commodity unit of going on the line can discern categorised formation commodity keyword and live room formation relevance to commodity, the order condition of gathering of different user side APP formation can feed back to in the order management unit, and user side APP can send the commodity show request, commodity show request unit gathers the request and feeds back to store personnel, store personnel show commodity through live equipment.
Further preferably, the user side APP is provided with a store unit, store basic information, store commodity information and member information are displayed in the store unit, and the store management APP is provided with a live broadcast announcement unit, a store setting unit and a preferential activity online unit.
Further preferably, the mobile terminal is further equipped with a WeChat applet for displaying live broadcast and various store preferential activities.
In summary, compared with the prior art, the beneficial effects of the invention are as follows: through setting up APP and live equipment to live equipment sets up in every shop, and is totally different with current pure live room selling, and this scheme sets up live equipment in the shop, can let the consumer increase impression and the cognition in shop, has increased the effect of publicity in other words, can show shop discount activity in the live room in addition, and the consumer can select different shops promptly according to self demand, selects the different shop of difference according to the discount in different shops, selects self required commodity.
Detailed Description
The principles and spirit of the present invention will be described with reference to a number of exemplary embodiments. It is understood that these embodiments are given solely for the purpose of enabling those skilled in the art to better understand and to practice the invention, and are not intended to limit the scope of the invention in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art. Reference in the specification to "an embodiment" or "an implementation" may mean either one embodiment or one implementation or some instances of embodiments or implementations.
As will be appreciated by one skilled in the art, embodiments of the present invention may be embodied as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the form of: entirely hardware, entirely software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.
The utility model provides a multi-functional electricity merchant marketing system, is including removing the end, shop end and server, mainly sets up the scene of living in every different shop, can combine the actual preferential condition of living with every shop, and the consumer trusts more to the commodity in the lower shop of line, has the promotion effect to the follow-up consumption of the consumer nearer with the shop, and the consumer also need not be in the shop, can reduce the reception pressure and the increase shop propaganda dynamics of shop to a certain extent.
The mobile terminal and the server form a bidirectional data channel, the mobile terminal can synchronize to the mobile terminal in real time about live broadcast and store information, the mobile terminal is provided with a user side APP, the user side APP comprises a search unit, a live broadcast room display unit, an ordering unit and a preferential propaganda unit, basic modules such as basic login accounts and the like are not repeated, only main architectural designs are listed at present, a user searches commodities or stores through the search unit, the data source of the search unit is the server and the live broadcast room display unit, a consumer can select from various live broadcast rooms passed by the live broadcast room display unit, the live broadcast rooms correspond to different stores, the consumer can order commodities through the ordering unit, for orders of different stores, delivery can be carried out through independent consignment according to preferential activity conditions of different stores, and the user can know a preferential recent activity condition of each store through the preferential propaganda unit, it is also possible to include recent live room promotions.
Store end is provided with store management APP, live equipment and information processing equipment, design to APP, in order to user side APP and store management APP's cooperation, user side APP is equipped with the store unit, show store basic information in the store unit, store commodity information and meeting person's information, store management APP is provided with live announcement unit, the store sets up the unit, the preferential activity unit of going on the line, the removal end still is equipped with little letter applet for show live and each store preferential activity.
Information processing equipment and server are built and are had two-way data transmission channel, information processing equipment is provided with the commodity unit of going on the line, order management unit and commodity show request unit, the shop personnel go on the line to the commodity of this shop through the commodity unit of going on the line, the commodity unit of going on the line can be discerned the categorised commodity keyword of formation and live room formation relevance to commodity, the order that different user side APP formed gathers the condition and can feed back to order management unit in, and user side APP can send the commodity show request, commodity show request unit gathers the request and feeds back to the shop personnel, the shop personnel show commodity through live equipment.
The above description is intended to be illustrative of the present invention and not to limit the scope of the invention, which is defined by the claims appended hereto.

Claims (3)

1. A multifunctional E-commerce marketing system is characterized by comprising a mobile terminal, a store terminal and a server; the mobile terminal and the server form a bidirectional data channel, the mobile terminal is provided with a user side APP, the user side APP comprises a searching unit, a live broadcast room display unit, a ordering unit and a preferential propaganda unit, a user searches commodities or shops through the searching unit, and the data source of the searching unit is the server and the live broadcast room display unit;
store end, be provided with store management APP, live equipment and information processing equipment, information processing equipment constructs with the server has two-way data transmission channel, information processing equipment is provided with commodity unit of going on the line, order management unit and commodity show request unit, store personnel are gone on the line to the commodity of this store through the commodity unit of going on the line, the commodity unit of going on the line can discern categorised formation commodity keyword and live room formation relevance to commodity, the order condition of gathering of different user side APP formation can feed back to in the order management unit, and user side APP can send the commodity show request, commodity show request unit gathers the request and feeds back to store personnel, store personnel show commodity through live equipment.
2. The multifunctional e-commerce marketing system of claim 1, wherein the user side APP is provided with a store unit, store basic information, store commodity information and member information are displayed in the store unit, and the store management APP is provided with a live broadcast announcement unit, a store setting unit and a preferential activity online unit.
3. The multi-functional e-commerce marketing system of claim 1, wherein the mobile terminal is further equipped with a WeChat applet for displaying live and individual store offers.
CN202110418543.5A 2021-04-19 2021-04-19 Multifunctional e-commerce marketing system Pending CN113362101A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202110418543.5A CN113362101A (en) 2021-04-19 2021-04-19 Multifunctional e-commerce marketing system

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202110418543.5A CN113362101A (en) 2021-04-19 2021-04-19 Multifunctional e-commerce marketing system

Publications (1)

Publication Number Publication Date
CN113362101A true CN113362101A (en) 2021-09-07

Family

ID=77525258

Family Applications (1)

Application Number Title Priority Date Filing Date
CN202110418543.5A Pending CN113362101A (en) 2021-04-19 2021-04-19 Multifunctional e-commerce marketing system

Country Status (1)

Country Link
CN (1) CN113362101A (en)

Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109377303A (en) * 2018-09-03 2019-02-22 中新网络信息安全股份有限公司 A kind of chain shops's marketing service platform based on wechat
CN112399195A (en) * 2020-11-17 2021-02-23 播商(广州)科技有限公司 One-stop retail live broadcast matrix platform based on network operation

Patent Citations (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN109377303A (en) * 2018-09-03 2019-02-22 中新网络信息安全股份有限公司 A kind of chain shops's marketing service platform based on wechat
CN112399195A (en) * 2020-11-17 2021-02-23 播商(广州)科技有限公司 One-stop retail live broadcast matrix platform based on network operation

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Application publication date: 20210907