CN113327135A - Video advertisement playing analysis management method and system and advertisement analysis management cloud platform - Google Patents
Video advertisement playing analysis management method and system and advertisement analysis management cloud platform Download PDFInfo
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- CN113327135A CN113327135A CN202110679476.2A CN202110679476A CN113327135A CN 113327135 A CN113327135 A CN 113327135A CN 202110679476 A CN202110679476 A CN 202110679476A CN 113327135 A CN113327135 A CN 113327135A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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Abstract
The invention discloses a video advertisement playing analysis management method, a system and an advertisement analysis management cloud platform, which respectively analyze the area of an advertisement playing interface and the actual playing time of an advertisement in the video playing interface of each video watching user by acquiring the account information of each video watching user in a video playing platform, perform corresponding advertisement playing interface regulation and control and corresponding advertisement playing interface state regulation and control on the video playing interface of each video watching user, simultaneously count the advertisement watching times and the advertisement watching time of each video watching user, calculate the playing effect influence coefficient of the advertisement in the video playing platform, and inform a worker to perform targeted processing on the advertisement in the video if the number is greater than the set advertisement playing effect influence coefficient threshold value, thereby increasing the experience and satisfaction of the member user, and the advertisement attention degree of the user is improved.
Description
Technical Field
The invention relates to the field of advertisement playing analysis management, in particular to a video advertisement playing analysis management method and system and an advertisement analysis management cloud platform.
Background
With the popularization of internet multimedia technology, viewing videos in a video playing platform has become an important part in work, study and entertainment of people gradually. However, when people watch videos, a large amount of video advertisements are often played, so that the video watching experience of people is influenced.
At present, the existing video advertisement playing analysis management still has some disadvantages:
1. the existing video advertisement playing analysis management basically analyzes the advertisement closing time in the video watched by a user according to a platform account member without considering the problem of corresponding authority of the user account member level, so that different users cannot enjoy the basic authority of the corresponding member level, thereby reducing the experience and satisfaction of the member users, further causing the loss of part of the member users in a video playing platform, and reducing the advertisement playing authority management level of the member account in the video playing platform;
2. the existing video advertisement playing analysis management mostly adopts manual auxiliary management, and the playing effect of the advertisement in the video in a video playing platform cannot be analyzed manually, so that the advertisement in the video cannot be managed and adjusted in time, the advertisement attention degree of a user is reduced, and a better advertisement promotion effect cannot be realized;
in order to solve the above problems, a video advertisement playing analysis management method, a video advertisement playing analysis management system and an advertisement analysis management cloud platform are designed.
Disclosure of Invention
The invention aims to provide a video advertisement playing, analyzing and managing method, a system and an advertisement analyzing and managing cloud platform, wherein account information of each video watching user in a video playing platform is obtained, member grades in the account information of each video watching user are extracted, the area of an advertisement playing interface and the actual playing time length of an advertisement in the video playing interface of each video watching user are respectively analyzed, corresponding advertisement playing interface regulation and control and corresponding advertisement playing interface state regulation and control are carried out on the video playing interface of each video watching user, meanwhile, the advertisement watching times and the advertisement watching time length of each video watching user are counted, the playing effect influence coefficient of the advertisement in the video playing platform is calculated, if the value is greater than the set advertisement playing effect influence coefficient threshold value, a worker is informed to carry out targeted processing on the advertisement in the video, the problems existing in the background technology are solved.
The purpose of the invention can be realized by the following technical scheme:
in a first aspect, the present invention provides a video advertisement playing analysis management method, including the following steps:
s1, acquiring user account information: account information of each video watching user in the video playing platform is respectively obtained through an account information obtaining module;
s2, account member level extraction: extracting account information of each video watching user in the video playing platform through a member grade extraction module to obtain a member grade in the account information of each video watching user in the video playing platform;
s3, video playing interface area statistics, namely, respectively acquiring the video playing interface area of each video watching user in the video playing platform through a video interface area statistics module, and counting the video playing interface area of each video watching user in the video playing platform;
s4, analyzing the advertisement playing area: extracting the area ratio of standard advertisement playing interfaces corresponding to the member level authorities in the video playing platform stored in the storage database through an advertisement playing area analysis module, and calculating the area of the advertisement playing interface in the video playing interface of each video watching user;
s5, analyzing the advertisement playing time length: extracting standard advertisement closing time corresponding to each member level authority in a video playing platform stored in a storage database through an advertisement playing time analysis module, and calculating the actual advertisement playing time in a video playing interface of each video watching user;
s6, advertisement playing regulation: receiving the area of an advertisement playing interface and the actual playing time of the advertisement in the video playing interface of each video watching user through an analysis server, performing corresponding advertisement playing interface regulation and control on the video playing interface of each video watching user, extracting the advertisement playing interface state corresponding to each member level authority in a video playing platform stored in a storage database, and performing corresponding playing interface state regulation and control on the advertisement in the video playing interface of each video watching user;
s7, advertisement viewing data statistics: respectively counting the advertisement watching times of each video watching user and the advertisement watching time length of each video watching user in the video playing platform through an advertisement playing data counting module, and analyzing the advertisement watching time ratio of each video watching user and the advertisement watching time length difference value of each video watching user in the video playing platform;
s8, analyzing the influence coefficient of the advertisement playing effect: the method comprises the steps of extracting a playing effect influence weight coefficient corresponding to the number of times of watching advertisements by a user and the time of watching the advertisements by the user, which are stored in a storage database, through an analysis server, calculating a playing effect influence coefficient of the advertisements in the video in a video playing platform, comparing the playing effect influence coefficient of the advertisements in the video playing platform with a set advertisement playing effect influence coefficient threshold value, and if the playing effect influence coefficient of the advertisements in the video playing platform is larger than the set advertisement playing effect influence coefficient threshold value, informing a worker in the video playing platform to perform targeted processing on the advertisements in the video.
In a possible design of the first aspect, the step S1 includes counting account information of each video-watching user in the video playing platform, and forming an account information set P (P) of each video-watching user in the video playing platform1,p2,...,pi,...,pn)，piThe account information of the ith video watching user in the video playing platform is represented.
In a possible design of the first aspect, the step S2 includes counting account member levels of each video-watching user in the video playing platform, and forming an account member level set PX (PX) of each video-watching user in the video playing platform1,px2,...,pxi,...,pxn)，pxiAnd the member level is represented as the account number member level of the ith video watching user in the video playing platform.
In a possible design of the first aspect, step S3 includes forming a video playing interface area set S (S) for each video watching user in the video playing platform1,s2,...,si,...,sn)，siThe area of the video playing interface of the ith video watching user in the video playing platform is represented.
In a possible design of the first aspect, the area calculation formula of the advertisement playing interface in the video playing interface of each video watching user is
si' is expressed as the ith viewThe advertisement playing interface area in the video playing interface of the video user is seen,
the standard advertisement playing interface area ratio corresponding to the account member level authority of the ith video watching user in the video playing platform is represented.
In a possible design of the first aspect, the actual playing time length of the advertisement in the video playing interface of each video watching user is calculated as
tiThe actual playing time length T of the advertisement in the video playing interface of the ith video watching userPreparation ofExpressed as the predicted playing time of the advertisement in the video playing platform,
the standard advertisement closing time length corresponding to the account member level authority of the ith video watching user in the video playing platform is represented.
In a possible design of the first aspect, the step S7 includes the following steps:
s71, counting the advertisement watching times of each video watching user in the video playing platform, and forming an advertisement watching time set Y (Y) of each video watching user in the video playing platform1,Y2,...,Yi,...,Yn)，YiShowing the advertisement watching times of the ith video watching user in the video playing platform;
s72, calculating the advertisement watching times ratio of each video watching user in the video playing platform
λiIs expressed as the ratio of the advertisement watching times of the ith video watching user in the video playing platform, YIs provided withThe number of times of advertisement playing set in the video playing platform is represented;
s73, and counting each watching video in the video playing platformEach time of advertisement watching time length of the user forms each time of advertisement watching time length set t 'of each video watching user in the video playing platform'iA(t′ia1,t′ia2,...,t′iaj,...,t′iam)，t′iajIs expressed as the j time advertisement watching duration of the ith video watching user in the video playing platform, and Yi＝m；
S74, calculating the advertisement watching time length difference delta t 'of each watching video user in the video playing platform'iaj＝TPreparation of-t′iaj，Δt′iajIs expressed as the j time advertisement watching time length difference, T, of the ith video watching user in the video playing platformPreparation ofAnd is expressed as the predicted playing time of the advertisement in the video playing platform.
In a possible design of the first aspect, the calculation formula of the playing effect influence coefficient of the advertisement in the video playing platform is
Xi is expressed as a playing effect influence coefficient of the advertisement in the video playing platform, alpha and beta are expressed as playing effect influence weight coefficients corresponding to the advertisement watching times of the user and the advertisement watching time of the user respectively, and n is expressed as the account number of the user watching the video in the video playing platform.
In a second aspect, the invention further provides a video advertisement playing analysis management system, wherein the account information acquisition module is connected with the member level extraction module, the advertisement playing area analysis module is respectively connected with the member level extraction module, the video interface area statistics module, the storage database and the analysis server, the advertisement playing time length analysis module is respectively connected with the member level extraction module, the storage database and the analysis server, and the analysis server is respectively connected with the advertisement playing data statistics module and the storage database.
In a third aspect, the present invention further provides an advertisement analysis management cloud platform, where the advertisement analysis management cloud platform includes a processor, a machine-readable storage medium, and a network interface, where the machine-readable storage medium, the network interface, and the processor are connected through a bus system, the network interface is used for being connected to at least one video advertisement playing analysis management terminal in a communication manner, the machine-readable storage medium is used for storing a program, an instruction, or a code, and the processor is used for executing the program, the instruction, or the code in the machine-readable storage medium to execute the video advertisement playing analysis management method according to the present invention.
Has the advantages that:
(1) the invention provides a video advertisement playing analysis management method, a video advertisement playing analysis management system and an advertisement analysis management cloud platform, by acquiring the account information of each video watching user in the video playing platform and extracting the member level in the account information of each video watching user, the method lays a foundation for acquiring the account member level authority of each video watching user in the later period, ensures that each user can enjoy the basic authority of the corresponding member level, simultaneously, the area of the advertisement playing interface and the actual playing time of the advertisement in the video playing interface of each video watching user are respectively analyzed, and the corresponding advertisement playing interface regulation and control and the corresponding advertisement playing interface state regulation and control are carried out on the video playing interface of each video watching user, thereby increasing the experience and satisfaction of the member user, therefore, the loss problem of member users in the video playing platform is avoided, and the advertisement playing authority management level of the member account in the video playing platform is improved.
(2) According to the method and the device, the advertisement watching times and the advertisement watching duration of each video watching user are counted, the playing effect influence coefficient of the advertisement in the video playing platform is calculated, and if the number of the advertisement watching times and the advertisement watching duration of each video watching user are larger than the set advertisement playing effect influence coefficient threshold value, a worker is informed to carry out targeted processing on the advertisement in the video, so that the advertisement in the video can be managed and adjusted in time, the advertisement attention degree of the user is further improved, and a better advertisement popularization effect is realized.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings used in the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a flow chart of the method steps of the present invention;
fig. 2 is a schematic view of a module connection structure according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a first aspect of the present invention provides a video advertisement playing analysis management method, including the following steps:
s1, acquiring user account information: account information of each video watching user in the video playing platform is respectively obtained through an account information obtaining module.
In this embodiment, the step S1 includes counting account information of each video-watching user in the video playing platform, and forming an account information set P (P) of each video-watching user in the video playing platform1,p2,...,pi,...,pn)，piThe account information of the ith video watching user in the video playing platform is represented.
S2, account member level extraction: the account information of each video watching user in the video playing platform is extracted through the member grade extraction module, so that the member grade in the account information of each video watching user in the video playing platform is obtained, a foundation is laid for obtaining the account member grade authority of each video watching user in the later period, and each user can be ensured to enjoy the basic authority of the corresponding member grade.
In this embodiment, the member levels in the account information in step S2 respectively include a senior member account, a middle member account, a primary member account, and a non-member account, where the non-member account is a common account.
In this embodiment, the step S2 further includes counting account member levels of each video-watching user in the video playing platform, and forming an account member level set PX (PX) of each video-watching user in the video playing platform1,px2,...,pxi,...,pxn)，pxiAnd the member level is represented as the account number member level of the ith video watching user in the video playing platform.
And S3, video playing interface area statistics, namely, respectively acquiring the video playing interface area of each video watching user in the video playing platform through a video interface area statistics module, and counting the video playing interface area of each video watching user in the video playing platform.
In this embodiment, the step S3 includes forming a video playing interface area set S (S) for each video watching user in the video playing platform1,s2,...,si,...,sn)，siThe area of the video playing interface of the ith video watching user in the video playing platform is represented.
S4, analyzing the advertisement playing area: the standard advertisement playing interface area ratio corresponding to each member level authority in the video playing platform stored in the storage database is extracted through the advertisement playing area analysis module, the advertisement playing interface area in the video playing interface of each video watching user is calculated, and reliable reference basis is provided for later regulation and control of the advertisement playing interface in the video playing interface of each video watching user.
In this embodiment, the area ratios of the standard advertisement playing interface corresponding to each member level authority in the video playing platform respectively include: the area ratio of the standard advertisement playing interface corresponding to the high-level member level authority is
The area ratio of the standard advertisement playing interface corresponding to the intermediate member level authority is
The area ratio of the standard advertisement playing interface corresponding to the primary member level authority is
The area ratio of the standard advertisement playing interface corresponding to the membership-free authority is 1.
In this embodiment, the area calculation formula of the advertisement playing interface in the video playing interface of each video watching user is
si' represents an advertisement playing interface area in the video playing interface of the ith video watching user,
the standard advertisement playing interface area ratio corresponding to the account member level authority of the ith video watching user in the video playing platform is represented.
S5, analyzing the advertisement playing time length: the standard advertisement closing time corresponding to each member level authority in the video playing platform stored in the storage database is extracted through the advertisement playing time analysis module, the actual advertisement playing time in the video playing interface of each video watching user is calculated, and a reliable reference basis is provided for later regulation and control of the advertisement playing interface in the video playing interface of each video watching user.
In this embodiment, the standard advertisement closing time corresponding to each member level authority in the video playing platform respectively includes: the closing time of the standard advertisement corresponding to the high-level membership level authority is 60s, the closing time of the standard advertisement corresponding to the medium-level membership level authority is 30s, the closing time of the standard advertisement corresponding to the primary-level membership level authority is 15s, and the closing time of the standard advertisement corresponding to the non-membership level authority is 0.
In this embodiment, the calculation formula of the actual playing time of the advertisement in the video playing interface of each video watching user is
tiThe actual playing time length T of the advertisement in the video playing interface of the ith video watching userPreparation ofExpressed as the predicted playing time of the advertisement in the video playing platform,
the standard advertisement closing time length corresponding to the account member level authority of the ith video watching user in the video playing platform is represented.
S6, advertisement playing regulation: the method comprises the steps of receiving the area of an advertisement playing interface and the actual playing time of the advertisement in the video playing interface of each video watching user through an analysis server, carrying out corresponding advertisement playing interface regulation and control on the video playing interface of each video watching user, simultaneously extracting the advertisement playing interface state corresponding to each member level authority in a video playing platform stored in a storage database, and carrying out corresponding playing interface state regulation and control on the advertisement in the video playing interface of each video watching user.
In this embodiment, the advertisement playing interface states corresponding to the member level authorities in the video playing platform respectively include: the advertisement playing interface state corresponding to the high-level member level authority is the lower left corner of the interface and can be dragged at will, the advertisement playing interface state corresponding to the medium-level member level authority is fixed at the lower left corner of the interface, the advertisement playing interface state corresponding to the primary member level authority is the middle of the interface and can be dragged at will, and the advertisement playing interface state corresponding to the non-member level authority is full screen playing.
Specifically, the area of the advertisement playing interface and the actual playing time of the advertisement in the video playing interface of each video watching user are respectively analyzed, and corresponding advertisement playing interface regulation and control and corresponding advertisement playing interface state regulation and control are performed on the video playing interface of each video watching user, so that the experience feeling and the satisfaction degree of member users are increased, the loss problem of the member users in the video playing platform is avoided, and the advertisement playing authority management level of the member account in the video playing platform is improved.
S7, advertisement viewing data statistics: the advertisement playing data counting module respectively counts the advertisement watching times of each video watching user in the video playing platform and the advertisement watching time length of each video watching user, analyzes the advertisement watching time ratio of each video watching user in the video playing platform and the advertisement watching time length difference value of each video watching user, and provides reliable reference data for later-stage calculation of the playing effect influence coefficient of the advertisement in the video.
In this embodiment, the step S7 includes the following steps:
s71, counting the advertisement watching times of each video watching user in the video playing platform, and forming an advertisement watching time set Y (Y) of each video watching user in the video playing platform1,Y2,...,Yi,...,Yn)，YiShowing the advertisement watching times of the ith video watching user in the video playing platform;
s72, calculating the advertisement watching times ratio of each video watching user in the video playing platform
λiIs expressed as the ratio of the advertisement watching times of the ith video watching user in the video playing platform, YIs provided withThe number of times of advertisement playing set in the video playing platform is represented;
s73, counting the advertisement watching time length of each video watching user in the video playing platform, and forming an advertisement watching time length set t 'of each video watching user in the video playing platform'iA(t′ia1,t′ia2,...,t′iaj,...,t′iam)，t′iajIs expressed as the j time advertisement watching duration of the ith video watching user in the video playing platform, and Yi＝m；
S74, calculating the advertisement watching time length difference delta t 'of each watching video user in the video playing platform'iaj＝TPreparation of-t′iaj，Δt′iajIs expressed as the j time advertisement watching time length difference, T, of the ith video watching user in the video playing platformPreparation ofIs shown asAnd the predicted playing time of the advertisement in the video playing platform.
S8, analyzing the influence coefficient of the advertisement playing effect: the method comprises the steps of extracting a playing effect influence weight coefficient corresponding to the number of times of watching advertisements by a user and the time of watching the advertisements by the user, which are stored in a storage database, through an analysis server, calculating a playing effect influence coefficient of the advertisements in the video in a video playing platform, comparing the playing effect influence coefficient of the advertisements in the video playing platform with a set advertisement playing effect influence coefficient threshold value, and if the playing effect influence coefficient of the advertisements in the video playing platform is larger than the set advertisement playing effect influence coefficient threshold value, informing a worker in the video playing platform to perform targeted processing on the advertisements in the video.
In this embodiment, the calculation formula of the playing effect influence coefficient of the advertisement in the video playing platform is
Xi is expressed as a playing effect influence coefficient of the advertisement in the video playing platform, alpha and beta are expressed as playing effect influence weight coefficients corresponding to the advertisement watching times of the user and the advertisement watching time of the user respectively, and n is expressed as the account number of the user watching the video in the video playing platform.
Specifically, the method calculates the playing effect influence coefficient of the advertisement in the video playing platform by counting the advertisement watching times and the advertisement watching duration of each video watching user, and if the number of the advertisement watching times and the advertisement watching duration of each video watching user are greater than the set advertisement playing effect influence coefficient threshold value, the method informs the staff to perform targeted processing on the advertisement in the video, so that the advertisement in the video can be managed and adjusted in time, the advertisement attention degree of the users is further improved, and a better advertisement promotion effect is realized.
In a second aspect, the invention further provides a video advertisement playing analysis management system, wherein the account information acquisition module is connected with the member level extraction module, the advertisement playing area analysis module is respectively connected with the member level extraction module, the video interface area statistics module, the storage database and the analysis server, the advertisement playing time length analysis module is respectively connected with the member level extraction module, the storage database and the analysis server, and the analysis server is respectively connected with the advertisement playing data statistics module and the storage database.
In a third aspect, the present invention further provides an advertisement analysis management cloud platform, where the advertisement analysis management cloud platform includes a processor, a machine-readable storage medium, and a network interface, where the machine-readable storage medium, the network interface, and the processor are connected through a bus system, the network interface is used for being connected to at least one video advertisement playing analysis management terminal in a communication manner, the machine-readable storage medium is used for storing a program, an instruction, or a code, and the processor is used for executing the program, the instruction, or the code in the machine-readable storage medium to execute the video advertisement playing analysis management method according to the present invention.
The foregoing is merely exemplary and illustrative of the principles of the present invention and various modifications, additions and substitutions of the specific embodiments described herein may be made by those skilled in the art without departing from the principles of the present invention or exceeding the scope of the claims set forth herein.
Claims (10)
1. A video advertisement playing analysis management method is characterized in that: the method comprises the following steps:
s1, acquiring user account information: account information of each video watching user in the video playing platform is respectively obtained through an account information obtaining module;
s2, account member level extraction: extracting account information of each video watching user in the video playing platform through a member grade extraction module to obtain a member grade in the account information of each video watching user in the video playing platform;
s3, video playing interface area statistics, namely, respectively acquiring the video playing interface area of each video watching user in the video playing platform through a video interface area statistics module, and counting the video playing interface area of each video watching user in the video playing platform;
s4, analyzing the advertisement playing area: extracting the area ratio of standard advertisement playing interfaces corresponding to the member level authorities in the video playing platform stored in the storage database through an advertisement playing area analysis module, and calculating the area of the advertisement playing interface in the video playing interface of each video watching user;
s5, analyzing the advertisement playing time length: extracting standard advertisement closing time corresponding to each member level authority in a video playing platform stored in a storage database through an advertisement playing time analysis module, and calculating the actual advertisement playing time in a video playing interface of each video watching user;
s6, advertisement playing regulation: receiving the area of an advertisement playing interface and the actual playing time of the advertisement in the video playing interface of each video watching user through an analysis server, performing corresponding advertisement playing interface regulation and control on the video playing interface of each video watching user, extracting the advertisement playing interface state corresponding to each member level authority in a video playing platform stored in a storage database, and performing corresponding playing interface state regulation and control on the advertisement in the video playing interface of each video watching user;
s7, advertisement viewing data statistics: respectively counting the advertisement watching times of each video watching user and the advertisement watching time length of each video watching user in the video playing platform through an advertisement playing data counting module, and analyzing the advertisement watching time ratio of each video watching user and the advertisement watching time length difference value of each video watching user in the video playing platform;
s8, analyzing the influence coefficient of the advertisement playing effect: the method comprises the steps of extracting a playing effect influence weight coefficient corresponding to the number of times of watching advertisements by a user and the time of watching the advertisements by the user, which are stored in a storage database, through an analysis server, calculating a playing effect influence coefficient of the advertisements in the video in a video playing platform, comparing the playing effect influence coefficient of the advertisements in the video playing platform with a set advertisement playing effect influence coefficient threshold value, and if the playing effect influence coefficient of the advertisements in the video playing platform is larger than the set advertisement playing effect influence coefficient threshold value, informing a worker in the video playing platform to perform targeted processing on the advertisements in the video.
2. The video advertisement playing analysis management method according to claim 1, wherein: the step S1 includes counting account information of each video-watching user in the video playing platform, and forming an account information set P (P) of each video-watching user in the video playing platform1,p2,...,pi,...,pn)，piThe account information of the ith video watching user in the video playing platform is represented.
3. The video advertisement playing analysis management method according to claim 1, wherein: the step S2 includes counting account member levels of each video-watching user in the video playing platform, and forming an account member level set PX (PX) of each video-watching user in the video playing platform1,px2,...,pxi,...,pxn)，pxiAnd the member level is represented as the account number member level of the ith video watching user in the video playing platform.
4. The video advertisement playing analysis management method according to claim 1, wherein: the step S3 includes forming a video playing interface area set S (S) for each video watching user in the video playing platform1,s2,...,si,...,sn)，siThe area of the video playing interface of the ith video watching user in the video playing platform is represented.
5. The video advertisement playing analysis management method according to claim 1, wherein: an advertisement playing interface area calculation formula in the video playing interface of each watching video user is s'i＝kpxi*si，s′iThe advertisement playing interface area in the video playing interface of the ith video watching user is represented,
expressed as the ith viewing view in the video playing platformAnd (4) comparing the area of the standard advertisement playing interface corresponding to the account number member level authority of the user.
6. The video advertisement playing analysis management method according to claim 1, wherein: the calculation formula of the actual playing time length of the advertisement in the video playing interface of each video watching user is ti＝TPreparation of-Tpxi，tiThe actual playing time length T of the advertisement in the video playing interface of the ith video watching userPreparation ofExpressed as the predicted playing time of the advertisement in the video playing platform,
the standard advertisement closing time length corresponding to the account member level authority of the ith video watching user in the video playing platform is represented.
7. The video advertisement playing analysis management method according to claim 1, wherein: the step S7 includes the following steps:
s71, counting the advertisement watching times of each video watching user in the video playing platform, and forming an advertisement watching time set Y (Y) of each video watching user in the video playing platform1,Y2,...,Yi,...,Yn)，YiShowing the advertisement watching times of the ith video watching user in the video playing platform;
s72, calculating the advertisement watching times ratio of each video watching user in the video playing platform
λiIs expressed as the ratio of the advertisement watching times of the ith video watching user in the video playing platform, YIs provided withThe number of times of advertisement playing set in the video playing platform is represented;
s73, counting the advertisement watching time of each video watching user in the video playing platform, and forming the advertisement watching time of each video watching user in the video playing platformLong aggregate t'iA(t′ia1,t′ia2,...,t′iaj,...,t′iam)，t′iajIs expressed as the j time advertisement watching duration of the ith video watching user in the video playing platform, and Yi＝m；
S74, calculating the advertisement watching time length difference delta t 'of each watching video user in the video playing platform'iaj＝TPreparation of-t′iaj，Δt′iajIs expressed as the j time advertisement watching time length difference, T, of the ith video watching user in the video playing platformPreparation ofAnd is expressed as the predicted playing time of the advertisement in the video playing platform.
8. The video advertisement playing analysis management method according to claim 1, wherein: the calculation formula of the playing effect influence coefficient of the advertisement in the video playing platform is
Xi is expressed as a playing effect influence coefficient of the advertisement in the video playing platform, alpha and beta are expressed as playing effect influence weight coefficients corresponding to the advertisement watching times of the user and the advertisement watching time of the user respectively, and n is expressed as the account number of the user watching the video in the video playing platform.
9. A video advertisement playing analysis management system is characterized in that: the account information acquisition module is connected with the member grade extraction module, the advertisement playing area analysis module is respectively connected with the member grade extraction module, the video interface area statistics module, the storage database and the analysis server, the advertisement playing time length analysis module is respectively connected with the member grade extraction module, the storage database and the analysis server, and the analysis server is respectively connected with the advertisement playing data statistics module and the storage database.
10. An advertisement analysis management cloud platform, characterized in that: the advertisement analysis management cloud platform comprises a processor, a machine-readable storage medium and a network interface, wherein the machine-readable storage medium, the network interface and the processor are connected through a bus system, the network interface is used for being in communication connection with at least one video advertisement playing analysis management terminal, the machine-readable storage medium is used for storing programs, instructions or codes, and the processor is used for executing the programs, the instructions or the codes in the machine-readable storage medium so as to execute the video advertisement playing analysis management method according to any one of claims 1 to 8.
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