CN113313552B - Recommendation processing method and device - Google Patents

Abstract

The embodiment of the specification provides a recommendation processing method and a recommendation processing device, wherein the recommendation processing method comprises the following steps: determining an object set in a recommended position range according to an access position submitted by a user terminal; determining a service recommendation template based on the access time, the user tag and the service attribute of each candidate object in the object set; determining a target object according to the user tag, aggregating the target object to the service recommendation template to obtain a service recommendation route, and performing map mapping processing on the service recommendation route; and sending the service recommended route and the mapping processing result to the user terminal.

Description

Recommended treatment methods and devices

technical field

This document relates to the technical field of data processing, in particular to a recommended processing method and device.

Background technique

With the continuous development of the Internet and information technology, the quantity and update speed of various information are increasing rapidly. There are more and more interactive applications on the Internet. Users often encounter some problems when using these interactive applications. For example, when users need to obtain product information with high sales popularity, due to the large amount of product information on the web page, the user needs to click the product sales order button on the web page. Arrange these product information in descending order according to product sales. In order to improve the user's operating experience, the user can be prompted in a timely manner. In order to quickly prompt the user, it is often necessary to display the strategy information of the interactive application. Therefore, how to Displaying strategy information has become the key to prompting.

Contents of the invention

One or more embodiments of this specification provide a recommended processing method. The recommendation processing method, applied to a server, includes: according to the access location submitted by the user terminal, determining a set of objects within the recommended location range. A service recommendation template is determined based on the access time, user tags, and service attributes of each candidate object in the object set. A target object is determined according to the user tag, the target object is aggregated into the service recommendation template to obtain a service recommended route, and map mapping processing of the service recommended route is performed. Sending the service recommended route and mapping processing results to the user terminal.

One or more embodiments of this specification provide a recommendation processing method, which is applied to a user terminal, including: receiving the service recommended route sent by the server and the mapping processing result after map mapping processing, and combining the service recommended route with the The results of the mapping processing are displayed. When it is detected that the user triggers the benefit claiming control, a benefit claiming instruction is sent to the server, so that the server performs benefit issuance processing of the service recommended route. According to the user's service trigger operation on the service recommended route, the service node status of the service recommended route is updated based on the user location.

One or more embodiments of this specification provide a recommendation processing device, running on a server, including: a set determination module configured to determine a set of objects within a recommended location range according to an access location submitted by a user terminal. The template determination module is configured to determine a service recommendation template based on the access time, user tags, and service attributes of each candidate object in the object set. The mapping processing module is configured to determine a target object according to the user tag, aggregate the target object into the service recommendation template to obtain a service recommendation route, and perform map mapping processing of the service recommendation route. The route sending module is configured to send the service recommended route and the mapping processing result to the user terminal.

One or more embodiments of this specification provide another recommendation processing device, running on a user terminal, including: a route receiving module configured to receive the service recommended route sent by the server and the mapping processing result after map mapping processing, And display the service recommended route and the mapping processing result. The rights claiming module is configured to send a rights claiming instruction to the server when it is detected that the user triggers the rights claiming control, so that the server performs the rights issuing process of the service recommended route. The status update module is configured to update the service node status of the service recommended route based on the user location according to the user's service trigger operation on the service recommended route.

One or more embodiments of the present specification provide a recommendation processing device, running on a server, including: a processor; and a memory configured to store computer-executable instructions that, when executed, cause the Said processor: according to the access location submitted by the user terminal, determine the object set within the recommended location range. A service recommendation template is determined based on the access time, user tags, and service attributes of each candidate object in the object set. A target object is determined according to the user tag, the target object is aggregated into the service recommendation template to obtain a service recommended route, and map mapping processing of the service recommended route is performed. Sending the service recommended route and mapping processing results to the user terminal.

One or more embodiments of the present specification provide another recommendation processing device, running on a user terminal, including: a processor; and a memory configured to store computer-executable instructions, when the computer-executable instructions are executed The processor: receives the service recommended route sent by the server and the mapping processing result after map mapping processing, and displays the service recommended route and the mapping processing result. When it is detected that the user triggers the benefit claiming control, a benefit claiming instruction is sent to the server, so that the server performs benefit issuance processing of the service recommended route. According to the user's service trigger operation on the service recommended route, the service node status of the service recommended route is updated based on the user location.

One or more embodiments of this specification provide a storage medium for storing computer-executable instructions. When executed, the computer-executable instructions implement the following process: according to the access location submitted by the user terminal, determine that the user terminal is within the recommended location range collection of objects. A service recommendation template is determined based on the access time, user tags, and service attributes of each candidate object in the object set. A target object is determined according to the user tag, the target object is aggregated into the service recommendation template to obtain a service recommended route, and map mapping processing of the service recommended route is performed. Sending the service recommended route and mapping processing results to the user terminal.

One or more embodiments of this specification provide another storage medium for storing computer-executable instructions, and the computer-executable instructions implement the following process when executed: receiving service recommended routes sent by the server and performing map mapping The processed mapping processing result, and the service recommended route and the mapping processing result are displayed. When it is detected that the user triggers the benefit claiming control, a benefit claiming instruction is sent to the server, so that the server performs benefit issuance processing of the service recommended route. According to the user's service trigger operation on the service recommended route, the service node status of the service recommended route is updated based on the user location.

Description of drawings

In order to more clearly illustrate one or more embodiments of this specification or the technical solutions in the prior art, the following will briefly introduce the drawings that need to be used in the description of the embodiments or prior art. Obviously, in the following description The accompanying drawings are only some embodiments recorded in this specification. For those skilled in the art, other drawings can also be obtained according to these drawings without any creative effort;

Fig. 1 is a processing flowchart of a recommended processing method provided by one or more embodiments of this specification;

Fig. 2 is a schematic diagram of a merchant list page provided by one or more embodiments of this specification;

Fig. 3 is a schematic diagram of a merchant details page provided by one or more embodiments of this specification;

FIG. 4 is a schematic diagram of a service recommendation route display page provided by one or more embodiments of this specification;

Fig. 5 is a schematic diagram of a candidate merchant display page provided by one or more embodiments of this specification;

Fig. 6 is a schematic diagram of a display page of a user homepage provided by one or more embodiments of this specification;

Fig. 7 is a schematic diagram of a route evaluation editing page provided by one or more embodiments of this specification;

Fig. 8 is a schematic diagram of a friend relationship display page provided by one or more embodiments of this specification;

Fig. 9 is a schematic diagram of a business homepage display page provided by one or more embodiments of this specification;

FIG. 10 is a processing flowchart of a recommendation processing method applied to a service route recommendation scenario provided by one or more embodiments of this specification;

Fig. 11 is a processing flowchart of another recommended processing method provided by one or more embodiments of this specification;

Fig. 12 is a processing flowchart of a recommendation processing method applied to target merchant switching scenarios provided by one or more embodiments of this specification;

Fig. 13 is a schematic diagram of a recommendation processing device provided by one or more embodiments of this specification;

Fig. 14 is a schematic diagram of another recommended processing device provided by one or more embodiments of this specification;

Fig. 15 is a schematic structural diagram of a recommendation processing device provided by one or more embodiments of this specification;

Fig. 16 is a schematic structural diagram of another recommendation processing device provided by one or more embodiments of this specification.

Detailed ways

In order to enable those skilled in the art to better understand the technical solutions in one or more embodiments of this specification, the following will describe the technical solutions in one or more embodiments of this specification in conjunction with the drawings in one or more embodiments of this specification The technical solution is clearly and completely described, and obviously, the described embodiments are only a part of the embodiments in this specification, rather than all the embodiments. Based on one or more embodiments in this specification, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this document.

An embodiment of a recommended treatment method provided in this manual:

Referring to Fig. 1, it shows a processing flowchart of a recommendation processing method provided by this embodiment; referring to Fig. 2, it shows a schematic diagram of a merchant list page provided by this embodiment; referring to Fig. 3, it shows A schematic diagram of a business details page provided by this embodiment, referring to Figure 4, which shows a schematic diagram of a service recommendation route display page provided by this embodiment, referring to Figure 5, which shows a candidate provided by this embodiment Refer to Figure 6 for a schematic diagram of a merchant display page, which shows a schematic diagram of a user home page display page provided by this embodiment, refer to Figure 7, which shows a schematic diagram of a route evaluation editing page provided by this embodiment, refer to Figure 8 , which shows a schematic diagram of a friend relationship display page provided by this embodiment. Referring to FIG. 9, it shows a schematic diagram of a business home page display page provided by this embodiment. Referring to FIG. 10, it shows a A processing flowchart of a recommendation processing method applied to a service route recommendation scenario is provided.

The execution subject of the recommendation processing method provided in this embodiment is a server. This specification also provides a recommendation processing method embodiment in which the execution subject is a user terminal. The recommendation processing method applied to a server provided in this embodiment is implemented with the following method The recommended processing methods applied to the user terminal provided in the example cooperate with each other during execution. Therefore, please refer to the corresponding content of the following method embodiments when reading this embodiment.

Referring to FIG. 1 , the recommendation processing method provided in this embodiment is applied to a server, and specifically includes steps S102 to S108.

Step S102, according to the access location submitted by the user terminal, determine a set of objects within the recommended location range.

A recommendation processing method provided in this embodiment recommends a matching service recommended route within a certain distance to the user according to the user's preference, and recommends the route to the user for the display of the service recommended route on the map and the display of the route details Specifically, first determine the merchants whose distance to the user is less than the threshold according to the user's location information, and then determine the service recommendation template for the user according to the category of the merchants whose distance to the user is less than the threshold, the user's visit time, and the user's preference. The category condition is carried in the template, and then according to the user's preference, the merchants that the user likes or may like are screened out from the merchants whose distance to the user is less than the threshold, and the filtered merchants are filled into the service recommendation template according to the category, and the user's The service recommended route, display the service recommended route in the form of recommended "strategy", and finally map the recommended strategy on the map, display the mapping result and recommended strategy to the user, and guide the user to conduct transactions according to the recommended strategy. Improve the recommendation effect of merchants while improving user experience.

In this embodiment, in order to improve user experience and enable users to enjoy services nearby, in the process of recommending services to users, merchants whose distance to users is less than a certain threshold, that is, merchants within the recommended location range, are preferentially recommended to users. For example, to recommend a business to a user that is less than 1 kilometer away from the user, 1 kilometer is the recommended location range. The objects described in this embodiment include individual service providers (such as restaurants and movie theaters) whose distance to users is less than a certain threshold, combined operators based on business districts (such as consumer plazas), and public livelihood service operators ( For example: park) and so on.

During the specific implementation, the user checks the service recommendation by visiting the target program. When the user visits the homepage of the target program, the map rendering mode is used to display the recommended objects (businesses) near the user's location. Each business displays a customized business logo and business recommendation. Information, in order to improve the service experience of users, in the process of recommending services to users, first determine the set of merchants within the recommended location range. In this embodiment, the access location defaults to the positioning location of the user terminal. If the user searches through the user terminal If a merchant is specified, the merchant location is determined as the visited location. In an optional implementation manner provided in this embodiment, the object set is determined in the following manner:

calling the location sensor of the user terminal to read the access location according to the access request for the target application submitted by the user terminal;

The access location is mapped on a map, and the service whose distance to the access location is smaller than a distance threshold is determined according to the length ratio of the map to construct the object set.

If the user terminal collects and submits the object keywords entered by the user to the server, in an optional implementation mode provided in this embodiment, the object set is determined in the following manner:

According to the object keyword submitted by the user terminal, query the set of optional objects matching the object keyword;

calculating the position distance between each selectable object in the selectable object set and the user terminal, and sending the selectable object set and the position distance to the user terminal;

If the target selectable object selected in the selectable object list submitted by the user terminal is detected, map the target selectable object on a map based on the object position of the target selectable object, and follow the map The object set is obtained by determining the object whose distance from the object position is less than a distance threshold according to the length ratio.

In addition, if the user selects a merchant on the map page, the merchant set of the merchant object is determined according to the merchant location of the selected merchant and the corresponding length of the recommended location range on the map.

Specifically, if the user terminal collects and submits the object keyword entered by the user to the server, the server queries the set of optional objects matching the object keyword, and calculates the positional distance between each optional object in the set of optional objects and the user terminal, which will be able to The selected object set and the location distance are sent to the user terminal. After the user terminal obtains the optional object set and the location distance sent by the server, it sorts each optional object in the optional object set according to the corresponding location distance to obtain a list of optional objects. Then display the list of optional objects, and submit the target optional object to the server when it detects that the target optional object in the optional object list is triggered, and the server uses the location of the target optional object as the access location to further determine the corresponding collection of objects. It should be noted that in the process of sorting the optional objects, the user terminal can also arrange them according to other factors, such as sorting according to the number of user likes, the more likes, the higher the order, or according to the number of friends' visits Sort by quantity, the more friends visit, the higher the order. In addition, the ranking may also be performed according to one or more influencing factors, which is not limited in this embodiment.

For example, the user submits the keyword as movie city through the user terminal, and the user terminal submits the keyword movie city to the server. According to the keyword, the server finds xx movie city with a distance of 1.1 kilometers and a distance of 2.3 kilometers from the location of the user terminal. For the xx movie city at a distance of 1.1 kilometers, it is read that the users of xx movie city with a distance of 1.1 kilometers have 1200+ likes, and 12 friends of this user have visited this movie city. The recommendation information of this movie city is "massive resources !", "Leisure and entertainment", it is read that the xx cinema with a distance of 2.3 kilometers has 1200+ likes, and 8 friends of this user have visited this cinema, and the recommended information of this cinema is "Massive Resources!", "Leisure and entertainment", send the movie theater information of xx movie city with a distance of 1.1 kilometers and xx movie theater with a distance of 2.3 kilometers to the user terminal. The location is sorted, and the page shown in Figure 2 is rendered according to the sorting results for display. If it is detected that the user has selected the xx movie theater with a distance of 1.1 kilometers, then the location information of the movie theater is used to determine the location of the movie theater. A collection of merchants with a distance of less than 3 kilometers.

It should be noted that when the user terminal displays the list of optional merchants. In order to improve the user's perception, the keywords of the optional merchants are highlighted. The merchant information of each merchant includes merchant logo, merchant name, number of friends' visits, total likes of historical guides, path distance, merchant recommendation information and / Or historical strategy tags, etc., wherein, merchant recommendation information and display content are determined according to user preferences, and historical strategy tags can be generated according to a sorting algorithm. This embodiment does not limit merchant information.

After the user terminal detects that the user selects the target optional merchant, it renders the merchant details page and displays it. The merchant details page rendering consists of merchant information, real-time information, evaluation and/or historical strategy tags. Among them, the merchant information displays the basic information of the merchant, which are all customized by the merchant, including merchant logo, merchant name, merchant category (food, beauty, fitness, park, public service), per capita consumption amount, carousel photos and/or merchant characteristics Labels; real-time information includes merchant announcement information, merchant discount information, configured by the merchant itself, and also includes the number of likes of the guide, the number of friends' visits or check-in times, and/or path distance; evaluation includes displaying merchant reviews according to the recommendation sorting algorithm, including personal avatars, Nickname, evaluation time, evaluation text information (details can be expanded) and/or picture list. The historical strategy tab includes recommending strategies that include this merchant according to user preferences, guiding you to jump to the product homepage for viewing, switching to this merchant after the jump, and recommending strategies near this merchant.

Using the above example, if the user selects xx movie theater with a distance of 1.1 kilometers, the business details page shown in Figure 3 will be displayed.

Step S104: Determine a service recommendation template based on the access time, user tags, and service attributes of each candidate object in the object set.

The service attribute includes the service category of the candidate object, and may also include other attributes of the candidate object. The service recommendation template includes a category set of objects recommended for service, and refers to a formatted template carrying service categories for service recommendation according to service categories. The user label refers to the label that the user represents the service preference of the user. For example, if the user likes to eat hot pot, it is determined that the label belongs to the hot pot master. In this way, when recommending dining-type businesses to the user, the hot-pot-type dining businesses are recommended preferentially For another example, if the user likes to exercise, it is determined that the tag belongs to a fitness enthusiast, and when recommending leisure and entertainment businesses to the user, the gym business is given priority to recommend to the user. It should be noted that the user label can be defined by the user, or can be determined according to the user's historical browsing strategy, historical like strategy and/or historical travel strategy.

During specific implementation, in the process of determining the service recommendation template according to the user's access time, user tags, and service attributes of each candidate object in the object set, the access time is used as an influencing factor to determine from the time dimension that the user may The service category for service consumption. Correspondingly, the service recommendation template for recommending the time to the user should at least include templates for service categories that may be used for service consumption. For example, if the user visits the target application at 11 am, the user's purpose is most likely to have a meal, and at least one of the determined service recommendation templates should include dining; If the time is 2:00 noon on weekends, it is determined that the user is most likely to want to have leisure and entertainment, and it is determined that at least the service recommendation template includes leisure and entertainment. In addition, the user may also need to eat at 2:00 noon, then determine the service recommendation template When , the service recommendation template including meals is also determined as the service recommendation template for the user.

In the process of determining the service recommendation template, the user label is used as an influencing factor to determine at least the service categories that should be included in the service recommendation template from the service category dimension of the objects contained in the service recommendation template. For example, the user label includes fitness enthusiasts and For a hot pot expert, at least one of the determined service recommendation templates includes at least dining and leisure and entertainment.

The service attribute of each candidate object is used as an influencing factor, and the service category that should be included in the service recommendation template is also determined from the service category dimension of the object contained in the service recommendation template. For example, the merchant category in the merchant collection includes dining, dessert category, movie category, then at least one service recommendation template in the determined at least one service recommendation template should include meal category, dessert category and/or movie category.

During specific implementation, the service recommendation template is screened in the service recommendation template set according to the access time when the user submits the access request, the user tag, and the service category of each candidate object in the object set. Specifically, the service recommendation template corresponding to the access time and including the service category corresponding to the user tag and the service category of each candidate object is filtered out.

For example, obtain the access request submitted by the user terminal to the target application, call the positioning sensor of the user terminal to read the terminal location according to the access request, query the terminal location point in the map according to the terminal location, take the terminal location point as the center, and use 3,000 The length of the map corresponding to meters is the radius to draw a circle, and the merchants in the circle are read to form a merchant collection. Read at least one service recommendation template according to the user preference corresponding to the user identifier of the user terminal, the submission time of the access request, and the service category of each merchant in the merchant collection.

In addition, in order to improve the effectiveness of service recommendation templates, valid objects can be screened in the object collection based on user tags first, and then service recommendation templates can be determined based on access time and service categories of valid objects.

Step S106, determining a target object according to the user tag, aggregating the target object into the service recommendation template to obtain a service recommended route, and performing map mapping processing of the service recommended route.

As mentioned above, the service recommendation template includes a category set of objects recommended by the service, and refers to a formatted template that carries the service category to perform service recommendation according to the service category. The service recommended route is displayed in the form of a service "strategy", including a collection of merchants and route navigation information recommended to users; for example, a collection of merchants across service categories within 3 kilometers around the visited location. Specifically, from a data point of view, the target merchant determined according to the user label is filled into the service recommendation template determined based on the access time, user label, merchant collection, and service category of the candidate merchant, that is, to obtain the recommended content for the user. A collection of multiple cross-category merchants and route navigation information. For example, one of the multiple service recommendation templates determined above includes meals, desserts, and movies, and the first target merchant for meals and the second target merchant for desserts are determined in the merchant collection according to user tags. and the third target merchant of the movie class, then fill the first target merchant, the second target merchant and the third target merchant into the service recommendation template according to the order in the service recommendation template, that is, obtain the first target merchant, the second target merchant And a service recommendation route composed of third target merchants.

The map mapping process refers to mapping the service recommended route onto a map, so that the user can view the location of the merchant and the service recommended route more intuitively. Specifically, the mapping relationship between the service recommended route and the map is established. After the mapping relationship is established, the target businesses included in the service recommended route are mapped to the map, and at the same time, the route information of the service recommended route is mapped to the service recommended route; During the display process, the merchant logo of the target merchant is displayed on the map page displaying the map, and the route information is displayed on the service recommendation layer displaying the service recommended route.

During the specific implementation, in the process of determining the service recommended route and performing map mapping processing, firstly, it is necessary to determine the target merchant according to the user label, then aggregate the target merchant into the service recommendation template to obtain the service recommended route, and finally perform map mapping according to the service recommended route Processing, the process of aggregation and map mapping processing will be described one by one below.

(1) Determine the target object according to the user label, and aggregate the target object into the service recommendation template to obtain a service recommendation route.

During specific implementation, after determining the service recommendation template, fill the candidate objects in the object set into the service recommendation template according to the user tags to obtain the service recommendation route. In order to improve the user experience, in the process of filling the candidate objects, it is necessary to The user label determines the specific merchant to be filled. In an optional implementation mode provided in this embodiment, the aggregation process is performed in the following manner:

sorting the candidate services of the service attributes in the object set based on the user tags, and obtaining the service rankings that are positively correlated with user preferences;

Reading the target object based on the template service attributes contained in the service recommendation template and the service ranking;

Filling the target object into the service recommendation template according to the service attribute of the template and the service attribute of the target object to obtain the service recommendation route.

Specifically, sort the candidate services of different service categories in the object set according to the user tags. The higher the degree of matching with the user tags, the higher the ranking. Then, according to the template service attributes contained in the service recommendation template, sort by service Read the target object, and then fill the target object into the service recommendation template according to the template service attributes. It should be noted that the number of target objects in the service recommendation route is determined according to the service category configured in the service recommendation template, and the service category corresponds to the target objects one by one.

For example, sort the candidate merchants of each service category in the merchant collection according to user preferences. One of the service recommendation templates includes dining, dessert, and movie categories, and reads the dining category from the sorted merchants The first target merchant, the second target merchant of dessert category and the third target merchant of movie category, fill in the first target merchant, the second target merchant and the third target merchant according to the recommendation order of the service category in the service recommendation template In the service recommendation template, get the service recommendation route.

(2) Carry out map mapping processing of the service recommended route.

After obtaining the service recommended route, in order to enable the user to more intuitively feel the location of the target merchant included in the service recommended route and the service recommended route, map the service recommended route for map mapping processing, an optional implementation provided by this embodiment In the method, during the map mapping process, the following steps are performed:

Based on the object position of each target object, find the object point mapped by each target object in the map;

According to the service sequence relationship of each target object determined by the service recommendation template, determine a service recommendation path composed of object points mapped to each target object in the map;

calculating the path length of each service recommendation sub-path in the service recommendation route based on the service sequence relationship, and/or predicting the travel time of each service recommendation sub-path;

Mapping the service recommended route, the service recommended sub-paths, the route length and/or the travel time to the service recommended route.

For example, the service recommendation route includes the first target merchant, the second target merchant, and the third target merchant, and according to the merchant locations of the first target merchant, the second target merchant, and the third target merchant, the corresponding merchant points are searched on the map, Then, according to the sequence relationship among the first target merchant, the second target merchant and the third target merchant, a composition is made up from the user's access location to the first target merchant, from the first target merchant to the second target merchant, and from the second target merchant to the third target merchant. The service recommendation path of the target merchant, wherein, from the user’s visit location to the first target merchant, from the first target merchant to the second target merchant, and from the second target merchant to the third target merchant are the service recommendation sub-paths respectively, and the user’s visit location to The path length of each sub-path from the first target merchant, the first target merchant to the second target merchant, and the second target merchant to the third target merchant, and predict the travel time of each sub-path, and recommend the service recommended path and service recommendation The sub-paths and the path length and travel time of each sub-path are associated with the service recommended route including the first target merchant, the second target merchant and the third target merchant.

In practical applications, in order to meet the diverse needs of users, when there are multiple service recommended routes determined, in order to improve the user's perception of different service recommended routes and display multiple service recommended routes to the user, this embodiment provides a In an optional implementation manner, the recommendation order of each service recommended route in the service recommended route and/or the display order of each service recommended route by the user terminal is positively correlated with the number of user marks of each service recommended route. Specifically, the recommendation order of service recommended routes is determined according to the number of users who like each service recommendation template.

For example, 2.2k users liked the service recommendation template including meals, desserts, and movies, and 1.9k users liked the service recommendation template including meals and movies. If the number of users who like the template is 1.5k, service recommendation templates including meals, desserts, and movies will be recommended first. If the user submits a template switching request, the service recommendation templates including meals and movies will be recommended.

During specific implementation, in order to improve user participation and guide users to receive coupons by issuing rights and interests to users, in an optional implementation mode provided by this embodiment, after obtaining service recommendation routes aggregated by target objects After that, the route equity of the service recommended route is determined as follows:

Query whether the target object is configured with service rights;

If so, calculate the route equity of the service recommended route based on the service equity.

Specifically, when the user terminal detects that the user triggers the rights claiming control, it sends a rights claiming instruction to the server, so that the server performs the rights issuance processing of the service recommended route. If the collection request is received, the association relationship between the user ID and the route rights and interests is established, and the route rights and interests are sent to the user terminal. It should be noted that rewards can also be sent to the user by sending the carbon-saving mark to the user after the user travels.

For example, the service recommendation route includes the first target merchant, the second target merchant, and the third target merchant, and the merchant information of the first target merchant, the second target merchant, and the third target merchant is queried. 200 minus 100" activity, the third target merchant offers the "over 100 minus 20" activity, then according to the activities provided by the first and third target merchants, the user can enjoy a discount of 120 yuan for this recommended strategy.

Step S108, sending the service recommended route and mapping processing results to the user terminal.

During specific implementation, after the service recommended route and mapping processing results are sent to the user terminal, the user terminal displays the service recommended route and mapping processing results, wherein the user terminal displays in the following manner: first render the service on the map page Recommending the target object location points contained in the route and performing specific marking on the target object location points, and rendering a service recommendation layer based on the service recommendation route; the service recommendation layer is located on the map page; then Rendering a service recommendation route having a service mapping relationship with the service recommendation route on the map page, and rendering route recommendation information of the service recommendation route in the service recommendation layer; the route recommendation information includes: each The service recommends sub-route, path length and/or travel time; finally, the rendered map page is displayed, and the rendered service recommendation layer is displayed on top of the rendered map page.

Specifically, in the process of rendering and displaying the map page, the user terminal highlights the target merchants and service recommendation paths included in the service recommendation layer on the map page, and also displays a certain number of nearby businesses by default. Merchants across service categories. On the map page, merchant recommendation information is also displayed at the location corresponding to the target merchant. The merchant recommendation information can be recommended according to the user's preferences. For example, if the price is sensitive, it will display preferential promotions; ; If there are users with children, recommend more playgrounds for children; if there are users with pets, recommend more places where pets can enter.

When the user terminal renders and displays the service recommendation layer, each service recommendation layer displays a service recommendation route, and the service recommendation layer can be switched and viewed by sliding left or right or by other means. Specifically, the rendering or configuration of the service recommendation layer includes one or more of the following information: recommendation name, recommendation degree, keywords, departure control, benefit collection control, sharing control, business information, and route information. Among them, the recommended name is generated according to the user's access time and/or user tags; the recommendation degree includes the number of times friends check in and/or likes; the keywords include the characteristic tags of the service recommended route, such as suitable for 2-4 people, low-carbon and environmentally friendly, Leisure and entertainment, you can bring pets, etc.; route information includes travel methods between businesses, recommends such as walking, subway, cycling, etc. according to user preferences, and also includes travel information, prompting calories, low-carbon index, and travel time according to user preferences . Users can jump to maps and navigation software with one click. Business information includes a business logo map, which is custom-generated by the business. The number of friends visited by the merchant in the past month; the introduction of merchant information, showing the merchant name, promotional activities, business information, new product services, etc. according to user preferences; the online service portal of the merchant, such as online seat reservation, online ticket purchase, coupons Click on the merchant information card to jump to the merchant details page for claiming, charity points (jump to charity in the terminal), etc.

During specific implementation, the user can view the detailed information of the merchant by accessing the details of any merchant in the service recommendation layer. In an optional implementation mode provided in this embodiment, the server cooperates with the user terminal to display the merchant details in the following manner:

According to obtaining the detailed access request for any target object in the service recommended route submitted by the user terminal; reading the service information of the any target object and the historical service recommended route including the any target object;

Sending the service information and the historical service recommended route to the user terminal.

In an optional implementation mode provided by this implementation, the user makes an online reservation through the online service portal of the merchant, such as online seat reservation and online ticket purchase control. Specifically, during the online reservation process of the user, the route recommended by the service The service recommendation layer is configured with service reservation controls for each target object; if the service reservation control of any target object is triggered, the data required for the reservation of any target object will be collected, and all required data for the reservation will be performed based on the data required for the reservation. The service reservation processing of any target object, and obtain the reservation processing result of the service reservation processing and send it to the user terminal.

If the user chooses the service recommended route, in order to improve the user's awareness of the current service node status, in an optional implementation mode provided by this embodiment, the service node status is updated in the following manner:

calling the positioning sensor of the user terminal to read the terminal location of the user terminal according to the service trigger request submitted by the user terminal for the service recommended route;

Based on the terminal location, query the corresponding terminal location point in the map, update the user location representation point in the service recommended route, and update the service node status of the service recommended route according to the service mapping relationship.

Specifically, the service mapping relationship refers to the mapping relationship between the route in the map and the route recommended by the service. In the process of updating the service node status, the server may update the service node status based on the terminal location of the user terminal, and then send the service node status and the terminal location point mapped on the map to the user terminal, so that the user terminal can display , it may also be that the user terminal displays the terminal location point on the map page according to the terminal location, and determines and displays the status of the service node according to the relationship between the terminal location point and the service recommended route.

As shown in Figure 4, the user can use the trigger control 401 to carry out the travel of "xxxxxx Raiders", and can use the trigger control 402 to make online reservations for the first target merchant; 100” coupons and the third target merchant offer “20 off 100” coupons; the first target merchant can also be switched by triggering the control 404 .

In practical applications, due to the diversity of user needs, in order to improve the user's trust in the target level, this embodiment switches merchants according to user instructions to achieve the user's diverse needs, and the user recommends services in the layer for services For any service category in the recommended route, the user can choose to replace the merchant. When replacing the merchant, the user terminal will highlight the store logo of the nearby merchant of the same category. After selecting the replacement merchant, the updated service recommended route will be highlighted on the map page. merchant and service recommendation paths. In an optional implementation mode provided in this embodiment, the server switches merchants in the following manner:

If an object switching request of the user terminal for any target object is detected, determine the service category to which the any target object belongs;

screening candidate objects of the service category in the object collection;

Sending the service category and the candidate object to the user terminal, so as to specifically mark the candidate object on the map page, and display the information of the service category on the service recommendation layer located on the map page category identification;

After the user terminal shows the user a map page with a specific mark and a service recommendation layer with category identification, if it detects that the user triggers the target candidate object among the candidate objects, it submits the target candidate object to the server, and the server performs the following operations:

updating the target object under the service category to which the target candidate object belongs in the service recommended route according to the target candidate object selected among the candidate objects submitted by the user terminal;

Carry out map mapping processing on the updated service recommended route, and deliver the updated service recommended route and mapping processing results to the user terminal.

For example, when the user triggers the control 404 in FIG. 4, the user terminal submits a switch request to the server for the first target merchant, and the server reads the first target merchant from the merchant set determined according to the visited location according to the merchant category of the first target merchant. The merchant category of the merchant belongs to the candidate merchants of the same category, and the candidate merchants are sent to the user terminal. As shown in Figure 5, the user terminal performs specific marking on the candidate merchants on the map page according to the location information of the candidate merchants, and places them on the map page. The service recommendation layer for shows service categories. The user terminal detects that the user has selected the target candidate merchant through the page as shown in Figure 5, then submits the target candidate merchant to the server, so that the server will update the first target merchant in Figure 4 as the target candidate merchant, and will be selected by the target candidate merchant. The service recommended route composed of the merchant, the second target merchant and the third target merchant is subjected to map mapping processing, and the updated service recommended route and the mapping processing result are sent to the user terminal.

Similarly, the user terminal can complete the switching operation on any target object. Specifically, if the user terminal detects the user's switching operation on any target object, it will read the service category of any target object and send it from the server. Read the candidate objects of the service category from the object collection, mark the candidate location points corresponding to the candidate locations on the map page, and display the category identification of the service category in the service recommendation layer on the map page. After displaying the map page and the service recommendation layer, if the user’s trigger operation on the target candidate location point on the map page is detected, the target candidate object selected by the user will be updated, and the route rendered according to the updated service recommendation route will be displayed. The service recommends layers and mapped map pages.

During the process of accessing the target program, the user can access the user's homepage through the homepage access control configured on the display page of the user terminal. In an optional implementation mode provided by this embodiment, the user's homepage is displayed in the following manner:

According to the user home page access request submitted by the user terminal, query the historical service recommended route of the user identification mark carried in the home page access request;

The historical service recommended route is sent to the user terminal, so that the user terminal displays a list of historical service recommended routes determined according to marking time.

Specifically, the user terminal detects that the homepage access control of the display page configuration is triggered, and sends a user homepage access request to the server, and the server queries the user information corresponding to the user identifier carried in the user homepage access request and sends it to the user terminal. The information renders the home page and displays the page.

For example, the user terminal detects that the user triggers the homepage access control of the display page configuration, sends a homepage access request to the server, and the server queries the user's user information according to the user identification carried in the homepage access request. The user information includes "personal information", "Today's Strategy" and "My Footsteps" send the queried user information to the user terminal, and the user terminal renders and displays the homepage display page shown in Figure 6 according to the user information. Among them, the "personal information" queried by the server includes personal avatar, personal nickname, level (consisting of the number of strategies participated in, the degree of preference of published evaluations, and the number of times of published evaluations), medal wall (medals obtained by participating in specific strategies), and hobby tags (The default is empty, which is intelligently generated after the user selects a strategy, and the user is also allowed to edit and modify); "Today's strategy" is empty by default. If the user selects a strategy, it will display the strategy label, strategy name, and strategy feature labels. When displaying "Today's Raiders", an evaluation control for strategy evaluation is provided. After clicking the evaluation control 601, you will enter the strategy evaluation editing page as shown in Figure 7, where you can submit strategy preference evaluations, label settings, evaluation texts, and evaluation pictures; "My "Footprint" includes the user's historical list information and corresponding comments on the guides he has participated in and the merchants he has visited. In addition, the friend relationship can also be displayed, as shown in Figure 8, the friend relationship shows the friends with the highest frequency of recent trips together, including friend avatars, nicknames, and favorite tags.

It should be noted that if the user is registered as a merchant, he can access the merchant's homepage through the user terminal. Specifically, the user terminal detects the user's access operation on the target application, submits an access request to the server, and the server queries the user information carried in the access request. Identifies whether it is associated with a business, and if so, sends a reminder to the user terminal so that the user terminal configures the business home page access control on the display page; if the user terminal detects that the user triggers the business home page access control, it submits a business information query request to the server, and the server The merchant information is queried according to the merchant identifier in the merchant information query request and sent to the user terminal, and the user terminal renders and displays the display page according to the merchant information.

As shown in Figure 9, when the user terminal renders the display page of the merchant's homepage based on the merchant information, five modules are configured on the display page, including the basic information module, data overview module, event announcement module, commodity management module and event configuration module ; Among them, the basic information module is rendered with store logo, store level, store name and/or characteristic label management. Store logos can be selected from system recommendations or uploaded by merchants; featured tag management can be automatically generated or manually added; shop registration is determined based on historical user evaluations and transaction status. The data overview module renders the display of business operation information data, such as the number of visits in the past 30 days. The event announcement module renders the event announcements and business information added or modified by the merchant, and the content of the specific event announcement is displayed in the merchant recommendation information according to the recommendation rules. The product management module renders the service and product information uploaded by the merchant, including pictures, names, introductions, etc., such as new products and special dishes. Merchants in the activity configuration module can participate in platform operation activities with one click, such as registration for the general coupon activity of the whole site.

The following uses the application of a recommended processing method provided in this embodiment in a service route as an example to further illustrate the recommended processing method provided in this embodiment. Referring to FIG. 10 , the recommended processing method applied to a service route specifically includes step S1002 Go to step S1016.

Step S1002, according to the access request submitted by the user terminal, call the positioning sensor of the user terminal to read the access location.

Step S1004, based on the visited location, determine an initial merchant set whose distance to the visited location is smaller than a threshold.

Step S1006: Screen the initial candidate merchants in the initial merchant set according to the user label, and obtain the merchant set matching the user label.

Step S1008: Determine a service recommendation template based on the access time, user tags, and service categories of each candidate merchant in the merchant collection.

Step S1010, sort the candidate merchants of each service category in the merchant collection according to the user tags, and determine the target merchants according to the sorting results and the template service categories included in the service recommendation template.

Step S1012, based on the service category of the target merchant and the service category of the template, fill the target object into the service recommendation template to obtain the service recommendation route.

Step S1014, map the target merchants included in the recommended service route to merchant location points on the map, and map the recommended service route on the map according to the service order and merchant location points of each target merchant in the recommended service route.

Step S1016, sending the recommended service route and the business location points mapped on the map and the service recommended route to the user terminal.

After that, if the user's search request for the keyword of the merchant is detected, query the set of optional merchants matching the keyword of the merchant, and send the set of optional merchants to the user terminal so that the user terminal can display it; Submit the target optional merchant, then determine the merchant set whose distance to the merchant location is less than the threshold based on the merchant location of the target optional merchant, and then according to the visit time to the target optional merchant, the merchant category of the target optional merchant, and the user's user label , and the merchant category of each candidate merchant in the merchant collection determines the service recommendation template that includes at least the merchant category of the target optional merchant; then determines the target merchant based on the user label, fills the target merchant into the service recommendation strategy to obtain the service recommendation route, and recommends the service The map mapping process is performed on the route, and the service recommended route and the mapping processing result are sent to the user terminal.

To sum up, the recommendation processing method provided by this embodiment first determines the object set within the recommended location range according to the access location submitted by the user terminal, and then based on the access time, user tags, and service attributes of each candidate object in the object set, Determine the service recommendation template, then determine the target object according to the user label, aggregate the target object into the service recommendation template to obtain the service recommendation route, and perform map mapping processing of the service recommendation route, and finally send the service recommendation route and the mapping processing result to the user terminal, In this way, merchants across service categories are recommended to users to improve the user's travel experience.

An embodiment of a recommended treatment method provided in this manual:

Referring to FIG. 11 , it shows a processing flowchart of a recommendation processing method provided by this embodiment. Referring to FIG. 2 , it shows a schematic diagram of a merchant list page provided by this embodiment. Referring to FIG. 3 , it shows A schematic diagram of a business details page provided by this embodiment, referring to Figure 4, which shows a schematic diagram of a service recommendation route display page provided by this embodiment, referring to Figure 5, which shows a candidate provided by this embodiment Refer to Figure 6 for a schematic diagram of a merchant display page, which shows a schematic diagram of a user home page display page provided by this embodiment, refer to Figure 7, which shows a schematic diagram of a route evaluation editing page provided by this embodiment, refer to Figure 8 , which shows a schematic diagram of a friend relationship display page provided by this embodiment. Referring to FIG. 9, it shows a schematic diagram of a business home page display page provided by this embodiment. Referring to FIG. 12, it shows a A processing flow chart of a recommendation processing method applied to target merchant switching scenarios is provided.

Referring to FIG. 1 , the recommendation processing method provided in this embodiment is applied to a user terminal, and specifically includes steps S1102 to S1106.

Step S1102, receiving the service recommended route sent by the server and the mapping processing result after map mapping processing, and displaying the service recommended route and the mapping processing result.

A recommendation processing method provided in this embodiment recommends a matching service recommended route within a certain distance to the user according to the user's preference, and recommends the route to the user for the display of the service recommended route on the map and the display of the route details Specifically, first determine the merchants whose distance to the user is less than the threshold according to the user's location information, and then determine the service recommendation template for the user according to the category of the merchants whose distance to the user is less than the threshold, the user's visit time, and the user's preference. The category condition is carried in the template, and then according to the user's preference, the merchants that the user likes or may like are screened out from the merchants whose distance to the user is less than the threshold, and the filtered merchants are filled into the service recommendation template according to the category, and the user's The service recommended route, display the service recommended route in the form of recommended "strategy", and finally map the recommended strategy on the map, display the mapping result and recommended strategy to the user, and guide the user to conduct transactions according to the recommended strategy. Improve the recommendation effect of merchants while improving user experience.

In this embodiment, the user accesses the target program through the user terminal. In order to improve the user experience and enable the user to enjoy the service nearby, in the process of recommending services to the user, the merchants whose distance from the user is less than a certain threshold are preferentially recommended to the user. Suggest businesses for a range of locations. For example, to recommend a business to a user that is less than 1 kilometer away from the user, 1 kilometer is the recommended location range. The objects in this embodiment include individual service providers (such as restaurants and movie theaters) whose distance from users is less than a certain threshold, combined operators based on business districts (such as consumer plazas), public livelihood service operators ( For example: park) and so on.

During the specific implementation, the user checks the service recommendation by visiting the target program. When the user visits the homepage of the target program, the map rendering mode is used to display the recommended objects (businesses) near the user's location. Each business displays a customized business logo and business recommendation. Information, in order to improve the service experience of users, in the process of recommending services to users, first determine the set of merchants within the recommended location range. In this embodiment, the access location defaults to the positioning location of the user terminal. If the user searches through the user terminal If a merchant is specified, the merchant location is determined as the visited location. The server determines the object set in the following manner: according to the access request submitted by the user terminal for the target application, calling the positioning sensor of the user terminal to read the access location; mapping the access location on a map, and Determine the service whose distance to the access location is less than a distance threshold based on the length ratio of the map to construct the object set.

If the user terminal collects and submits the object keyword entered by the user to the server, the server also determines the object set in the following manner: according to the object keyword submitted by the user terminal, query the optional object set that matches the object keyword; The location distance between each optional object in the optional object set and the user terminal, and sending the optional object set and the location distance to the user terminal; The target optional object selected in the object list, based on the object position of the target optional object, maps the target optional object on the map, and determines the distance from the object position according to the length ratio of the map Objects smaller than a distance threshold get the object set.

In addition, if the user selects a merchant on the map page, the merchant set of the merchant object is determined according to the merchant location of the selected merchant and the corresponding length of the recommended location range on the map.

Specifically, if the user terminal collects and submits the object keyword entered by the user to the server, the server queries the set of optional objects matching the object keyword, and calculates the positional distance between each optional object in the set of optional objects and the user terminal, which will be able to The selected object set and the location distance are sent to the user terminal. After the user terminal obtains the optional object set and the location distance sent by the server, it sorts each optional object in the optional object set according to the corresponding location distance to obtain a list of optional objects. Then display the list of optional objects, and submit the target optional object to the server when it detects that the target optional object in the optional object list is triggered, and the server uses the location of the target optional object as the access location to further determine the corresponding collection of objects. It should be noted that in the process of sorting the optional objects, the user terminal can also arrange them according to other factors, such as sorting according to the number of user likes, the more likes, the higher the order, or according to the number of friends' visits Sort by quantity, the more friends visit, the higher the order. In addition, the ranking may also be performed according to one or more influencing factors, which is not limited in this embodiment.

For example, the user submits the keyword as movie city through the user terminal, and the user terminal submits the keyword movie city to the server. According to the keyword, the server finds xx movie city with a distance of 1.1 kilometers and a distance of 2.3 kilometers from the location of the user terminal. For the xx movie city at a distance of 1.1 kilometers, it is read that the users of xx movie city with a distance of 1.1 kilometers have 1200+ likes, and 12 friends of this user have visited this movie city. The recommendation information of this movie city is "massive resources !", "Leisure and entertainment", it is read that the xx cinema with a distance of 2.3 kilometers has 1200+ likes, and 8 friends of this user have visited this cinema, and the recommended information of this cinema is "Massive Resources!", "Leisure and entertainment", send the movie theater information of xx movie city with a distance of 1.1 kilometers and xx movie theater with a distance of 2.3 kilometers to the user terminal. The location is sorted, and the page shown in Figure 2 is rendered according to the sorting results for display. If it is detected that the user has selected the xx movie theater with a distance of 1.1 kilometers, then the location information of the movie theater is used to determine the location of the movie theater. A collection of merchants with a distance of less than 3 kilometers.

It should be noted that when the user terminal displays the list of optional merchants. In order to improve the user's perception, the keywords of the optional merchants are highlighted. The merchant information of each merchant includes merchant logo, merchant name, number of friends' visits, total likes of historical guides, path distance, merchant recommendation information and / Or historical strategy tags, etc., wherein, merchant recommendation information and display content are determined according to user preferences, and historical strategy tags can be generated according to a sorting algorithm. This embodiment does not limit merchant information.

After the user terminal detects that the user selects the target optional merchant, it renders the merchant details page and displays it. The merchant details page rendering consists of merchant information, real-time information, evaluation and/or historical strategy tags. Among them, the merchant information displays the basic information of the merchant, which are all customized by the merchant, including merchant logo, merchant name, merchant category (food, beauty, fitness, park, public service), per capita consumption amount, carousel photos and/or merchant characteristics Labels; real-time information includes merchant announcement information, merchant discount information, configured by the merchant itself, and also includes the number of likes of the guide, the number of friends' visits or check-in times, and/or path distance; evaluation includes displaying merchant reviews according to the recommendation sorting algorithm, including personal avatars, Nickname, evaluation time, evaluation text information (details can be expanded) and/or picture list. The historical strategy tab includes recommending strategies that include this merchant according to user preferences, guiding you to jump to the product homepage for viewing, switching to this merchant after the jump, and recommending strategies near this merchant.

Using the above example, if the user selects xx movie theater with a distance of 1.1 kilometers, the business details page shown in Figure 3 will be displayed.

During specific implementation, the server screens the service recommendation templates in the service recommendation template set according to the access time when the user submits the access request, the user tag, and the service category of each candidate object in the object set. Specifically, the server filters out a service recommendation template corresponding to the access time and including the service category corresponding to the user tag and the service category of each candidate object. The service attribute includes the service category of the candidate object, and may also include other attributes of the candidate object. The service recommendation template includes a category set of objects recommended for service, and refers to a formatted template carrying service categories for service recommendation according to service categories. The user label refers to the label that the user represents the service preference of the user. For example, if the user likes to eat hot pot, it is determined that the label belongs to the hot pot master. In this way, when recommending dining-type businesses to the user, the hot-pot-type dining businesses are recommended preferentially For another example, if the user likes to exercise, it is determined that the tag belongs to a fitness enthusiast, and when recommending leisure and entertainment businesses to the user, the gym business is given priority to recommend to the user. It should be noted that the user label can be defined by the user, or can be determined according to the user's historical browsing strategy, historical like strategy and/or historical travel strategy.

According to the user's access time, user tags, and the service attributes of each candidate object in the object set, in the process of determining the service recommendation template, the access time is used as an influencing factor to determine the user's possible service consumption at that time from the time dimension. Correspondingly, the service recommendation template for recommending this time to the user should at least include templates of service categories that may be used for service consumption. For example, if the user visits the target application at 11 am, the user's purpose is most likely to have a meal, and at least one of the determined service recommendation templates should include dining; If the time is 2:00 noon on weekends, it is determined that the user is most likely to want to have leisure and entertainment, and it is determined that at least the service recommendation template includes leisure and entertainment. In addition, the user may also need to eat at 2:00 noon, then determine the service recommendation template When , the service recommendation template including meals is also determined as the service recommendation template for the user.

In the process of determining the service recommendation template, the user label is used as an influencing factor to determine at least the service categories that should be included in the service recommendation template from the service category dimension of the objects contained in the service recommendation template. For example, the user label includes fitness enthusiasts and For a hot pot expert, at least one of the determined service recommendation templates includes at least dining and leisure and entertainment.

The service attribute of each candidate object is used as an influencing factor, and the service category that should be included in the service recommendation template is also determined from the service category dimension of the object contained in the service recommendation template. For example, the merchant category in the merchant collection includes dining, dessert category, movie category, then at least one service recommendation template in the determined at least one service recommendation template should include meal category, dessert category and/or movie category.

For example, the server obtains the access request submitted by the user terminal for the target reference, calls the positioning sensor of the user terminal to read the terminal location according to the access request, and queries the terminal location point in the map according to the terminal location point, with the terminal location point as the center and 3 The length of the map corresponding to kilometers is the radius to draw a circle, and the merchants in the circle are read to form a merchant collection. Read at least one service recommendation template according to the user preference corresponding to the user identifier of the user terminal, the submission time of the access request, and the service category of each merchant in the merchant collection.

In addition, in order to improve the effectiveness of service recommendation templates, the server can first filter valid objects in the object collection according to user tags, then determine service recommendation templates based on access time and service categories of valid objects, and then determine service recommendation templates based on the user tags A target object, aggregating the target object into the service recommendation template to obtain a service recommendation route, and performing map mapping processing on the service recommendation route.

As mentioned above, the service recommendation template includes a category set of objects recommended by the service, and refers to a formatted template that carries the service category to perform service recommendation according to the service category. The service recommended route is displayed in the form of a service "strategy", including a collection of merchants and route navigation information recommended to users; for example, a collection of merchants across service categories within 3 kilometers around the visited location. Specifically, from a data point of view, the target merchant determined according to the user label is filled into the service recommendation template determined based on the access time, user label, merchant collection, and service category of the candidate merchant, that is, to obtain the recommended content for the user. A collection of multiple cross-category merchants and route navigation information. For example, one of the multiple service recommendation templates determined above includes meals, desserts, and movies, and the first target merchant for meals and the second target merchant for desserts are determined in the merchant collection according to user tags. and the third target merchant of the movie class, then fill the first target merchant, the second target merchant and the third target merchant into the service recommendation template according to the order in the service recommendation template, that is, obtain the first target merchant, the second target merchant And a service recommendation route composed of third target merchants.

The map mapping process refers to mapping the service recommended route onto a map, so that the user can view the location of the merchant and the service recommended route more intuitively. Specifically, the mapping relationship between the service recommended route and the map is established. After the mapping relationship is established, the target businesses included in the service recommended route are mapped to the map, and at the same time, the route information of the service recommended route is mapped to the service recommended route; During the display process, the merchant logo of the target merchant is displayed on the map page displaying the map, and the route information is displayed on the service recommendation layer displaying the service recommended route.

During specific implementation, in the process of determining the service recommended route and performing map mapping processing, the server specifically implements the following steps:

(1) Determine the target object according to the user label, and aggregate the target object into the service recommendation template to obtain a service recommendation route.

During specific implementation, after determining the service recommendation template, fill the candidate objects in the object set into the service recommendation template according to the user tags to obtain the service recommendation route. In order to improve the user experience, in the process of filling the candidate objects, it is necessary to The user label determines the specific merchant to be filled, and the server performs aggregation processing in the following manner: sort the candidate services of each service attribute in the object set based on the user label, and obtain the service ranking that is positively correlated with the user preference; Based on the template service attributes contained in the service recommendation template and the service ranking, read the target object; according to the template service attributes and the service attributes of the target object, fill the target object into the service The recommendation template obtains the service recommendation route.

Specifically, sort the candidate services of different service categories in the object set according to the user tags. The higher the degree of matching with the user tags, the higher the ranking. Then, according to the template service attributes contained in the service recommendation template, sort by service Read the target object, and then fill the target object into the service recommendation template according to the template service attributes. It should be noted that the number of target objects in the service recommendation route is determined according to the service category configured in the service recommendation template, and the service category corresponds to the target objects one by one.

For example, sort the candidate merchants of each service category in the merchant collection according to user preferences. One of the service recommendation templates includes dining, dessert, and movie categories, and reads the dining category from the sorted merchants The first target merchant, the second target merchant of dessert category and the third target merchant of movie category, fill in the first target merchant, the second target merchant and the third target merchant according to the recommendation order of the service category in the service recommendation template In the service recommendation template, get the service recommendation route.

(2) Carry out map mapping processing of the service recommended route.

After obtaining the service recommended route, in order to enable the user to feel more intuitively the location of the target merchant and the service recommended route included in the service recommended route, the map mapping process is performed on the service recommended route. During the map mapping process, the server executes the following step:

Based on the object position of each target object, find the object point mapped by each target object in the map;

According to the service sequence relationship of each target object determined by the service recommendation template, determine a service recommendation path composed of object points mapped to each target object in the map;

calculating the path length of each service recommendation sub-path in the service recommendation route based on the service sequence relationship, and/or predicting the travel time of each service recommendation sub-path;

Mapping the service recommended route, the service recommended sub-paths, the route length and/or the travel time to the service recommended route.

For example, the service recommendation route includes the first target merchant, the second target merchant, and the third target merchant, and according to the merchant locations of the first target merchant, the second target merchant, and the third target merchant, the corresponding merchant points are searched on the map, Then, according to the sequence relationship among the first target merchant, the second target merchant and the third target merchant, a composition is made up from the user's access location to the first target merchant, from the first target merchant to the second target merchant, and from the second target merchant to the third target merchant. The service recommendation path of the target merchant, wherein, from the user’s visit location to the first target merchant, from the first target merchant to the second target merchant, and from the second target merchant to the third target merchant are the service recommendation sub-paths respectively, and the user’s visit location to The path length of each sub-path from the first target merchant, the first target merchant to the second target merchant, and the second target merchant to the third target merchant, and predict the travel time of each sub-path, and recommend the service recommended path and service recommendation The sub-paths and the path length and travel time of each sub-path are associated with the service recommended route including the first target merchant, the second target merchant and the third target merchant.

In practical applications, in order to meet the diverse needs of users, when there are multiple service recommended routes determined, in order to improve the user's perception of different service recommended routes and display multiple service recommended routes to the user, this embodiment provides a In an optional implementation manner, the recommendation order of each service recommended route in the service recommended route and/or the display order of each service recommended route by the user terminal is positively correlated with the number of user marks of each service recommended route. Specifically, the recommendation order of service recommended routes is determined according to the number of users who like each service recommendation template.

For example, 2.2k users liked the service recommendation template including meals, desserts, and movies, and 1.9k users liked the service recommendation template including meals and movies. If the number of users who like the template is 1.5k, service recommendation templates including meals, desserts, and movies will be recommended first. If the user submits a template switching request, the service recommendation templates including meals and movies will be recommended.

During specific implementation, after the service recommended route and mapping processing results are sent to the user terminal, the user terminal displays the service recommended route and mapping processing results. In an optional implementation mode provided in this embodiment, the user terminal performs exhibit:

Render the target object location points contained in the service recommended route on the map page and perform specific marking on the target object location points, and render a service recommendation layer based on the service recommended route; the service recommendation layer is located at on said map page;

Rendering a service recommendation route having a service mapping relationship with the service recommendation route on the map page, and rendering route recommendation information of the service recommendation route in the service recommendation layer; the route recommendation information includes: each The service recommends sub-route, route length and/or travel time;

Display the rendered map page, and display the rendered service recommendation layer on top of the rendered map page.

Specifically, in the process of rendering and displaying the map page, the user terminal highlights the target merchants and service recommendation paths included in the service recommendation layer on the map page, and also displays a certain number of nearby businesses by default. Merchants across service categories. On the map page, merchant recommendation information is also displayed at the location corresponding to the target merchant. The merchant recommendation information can be recommended according to the user's preferences. For example, if the price is sensitive, it will display preferential promotions; ; If there are users with children, recommend more playgrounds for children; if there are users with pets, recommend more places where pets can enter.

When the user terminal renders and displays the service recommendation layer, each service recommendation layer displays a service recommendation route, and the service recommendation layer can be switched and viewed by sliding left or right or by other means. Specifically, the rendering or configuration of the service recommendation layer includes one or more of the following information: recommendation name, recommendation degree, keywords, departure control, benefit collection control, sharing control, business information, and route information. Among them, the recommended name is generated according to the user's access time and/or user tags; the recommendation degree includes the number of times friends check in and/or likes; the keywords include the characteristic tags of the service recommended route, such as suitable for 2-4 people, low-carbon and environmentally friendly, Leisure and entertainment, you can bring pets, etc.; route information includes travel methods between businesses, recommends such as walking, subway, cycling, etc. according to user preferences, and also includes travel information, prompting calories, low-carbon index, and travel time according to user preferences . Users can jump to maps and navigation software with one click. Business information includes a business logo map, which is custom-generated by the business. The number of friends visited by the merchant in the past month; the introduction of merchant information, showing the merchant name, promotional activities, business information, new product services, etc. according to user preferences; the online service portal of the merchant, such as online seat reservation, online ticket purchase, coupons Click on the merchant information card to jump to the merchant details page for claiming, charity points (jump to charity in the terminal), etc.

During specific implementation, the user can view the detailed information of the merchant by accessing the details of any merchant in the service recommendation layer, and the server cooperates with the user terminal to display the merchant details in the following ways:

According to obtaining the detailed access request for any target object in the service recommended route submitted by the user terminal; reading the service information of the any target object and the historical service recommended route including the any target object;

Sending the service information and the historical service recommended route to the user terminal.

As shown in Figure 4, the user can use the trigger control 401 to carry out the travel of "xxxxxx Raiders", and can use the trigger control 402 to make online reservations for the first target merchant; 100” coupons and the third target merchant offer “20 off 100” coupons; the first target merchant can also be switched by triggering the control 404 .

In practical applications, due to the diversity of user needs, in order to improve the user's trust in the target level, this embodiment switches merchants according to user instructions to achieve the user's diverse needs, and the user recommends services in the layer for services For any service category in the recommended route, the user can choose to replace the merchant. When replacing the merchant, the user terminal will highlight the store logo of the nearby merchant of the same category. After selecting the replacement merchant, the updated service recommended route will be highlighted on the map page. merchant and service recommendation paths. The server switches merchants in the following ways:

If an object switching request of the user terminal for any target object is detected, determine the service category to which the any target object belongs;

screening candidate objects of the service category in the object collection;

Sending the service category and the candidate object to the user terminal, so as to specifically mark the candidate object on the map page, and display the information of the service category on the service recommendation layer located on the map page category identification;

After the user terminal shows the user a map page with a specific mark and a service recommendation layer with category identification, if it detects that the user triggers the target candidate object among the candidate objects, it submits the target candidate object to the server, and the server performs the following operations:

updating the target object under the service category to which the target candidate object belongs in the service recommended route according to the target candidate object selected among the candidate objects submitted by the user terminal;

Carry out map mapping processing on the updated service recommended route, and deliver the updated service recommended route and mapping processing results to the user terminal.

For example, when the user triggers the control 404 in FIG. 4, the user terminal submits a switch request to the server for the first target merchant, and the server reads the first target merchant from the merchant set determined according to the visited location according to the merchant category of the first target merchant. The merchant category of the merchant belongs to the candidate merchants of the same category, and the candidate merchants are sent to the user terminal. As shown in Figure 5, the user terminal performs specific marking on the candidate merchants on the map page according to the location information of the candidate merchants, and places them on the map page. The service recommendation layer for shows service categories. The user terminal detects that the user has selected the target candidate merchant through the page as shown in Figure 5, then submits the target candidate merchant to the server, so that the server will update the first target merchant in Figure 4 as the target candidate merchant, and will be selected by the target candidate merchant. The service recommended route composed of the merchant, the second target merchant and the third target merchant is subjected to map mapping processing, and the updated service recommended route and the mapping processing result are sent to the user terminal.

Similarly, the user terminal can complete the switching operation for any target object. In an optional implementation mode provided in this embodiment, the following steps are performed:

If an object switching operation for any target object in the service recommended route is detected, then determine the service category of any target object;

determining candidates for the service category;

The candidate object is specifically marked on the map page, and the category identification of the service category is displayed on the service recommendation layer located on the map page.

In the process of determining the candidate object, a candidate object read request can be sent to the server, and the server sends the object set to the user terminal according to the candidate object read request; the user terminal reads the candidate corresponding to the service category in the object set after receiving the object set. object, and specifically mark and display the candidate object.

If the user terminal detects the user's switching operation on any target object, it will read the service category of any target object, read the candidate objects of the service category from the object collection sent by the server, and correspond to the candidate positions on the map page The candidate location points of the map are specifically marked, and the category identification of the service category is displayed in the service recommendation layer on the map page. After displaying the recommended layer on the map page and service, perform the following steps:

updating the target object under the service category to which the target candidate object in the service recommendation route belongs according to the target candidate object selected among the candidate objects submitted by the user;

The service recommendation layer is updated based on the updated service recommendation route, and the service recommendation route mapped according to the updated service recommendation route is displayed on the map page.

If the user's trigger operation on the target candidate location point on the map page is detected, the target candidate object selected by the user is updated, and the service recommendation layer rendered according to the updated service recommendation route and the mapped map page are displayed.

During the process of accessing the target program, the user can access the user's homepage through the homepage access control configured on the display page of the user terminal. In an optional implementation mode provided by this embodiment, the user's homepage is displayed in the following manner:

According to the user home page access request submitted by the user terminal, query the historical service recommended route of the user identification mark carried in the home page access request;

The historical service recommended route is sent to the user terminal, so that the user terminal displays a list of historical service recommended routes determined according to marking time.

Specifically, the user terminal detects that the homepage access control of the display page configuration is triggered, and sends a user homepage access request to the server, and the server queries the user information corresponding to the user identifier carried in the user homepage access request and sends it to the user terminal. The information renders the home page and displays the page.

For example, the user terminal detects that the user triggers the homepage access control of the display page configuration, sends a homepage access request to the server, and the server queries the user's user information according to the user identification carried in the homepage access request. The user information includes "personal information", "Today's Strategy" and "My Footsteps" send the queried user information to the user terminal, and the user terminal renders and displays the homepage display page shown in Figure 6 according to the user information. Among them, the "personal information" queried by the server includes personal avatar, personal nickname, level (consisting of the number of strategies participated in, the degree of preference of published evaluations, and the number of times of published evaluations), medal wall (medals obtained by participating in specific strategies), and hobby tags (The default is empty, which is intelligently generated after the user selects a strategy, and the user is also allowed to edit and modify); "Today's strategy" is empty by default. If the user selects a strategy, it will display the strategy label, strategy name, and strategy feature labels. When displaying "Today's strategy", the evaluation control for strategy evaluation is provided. After clicking the evaluation control 601, you will enter the route evaluation editing page as shown in Figure 7, where you can submit strategy preference evaluation, label settings, evaluation text and evaluation pictures; "My "Footprint" includes the user's historical list information and corresponding comments on the guides he has participated in and the merchants he has visited. In addition, the friend relationship can also be displayed, as shown in Figure 8, the friend relationship shows the friends with the highest frequency of recent trips together, including friend avatars, nicknames, and favorite tags.

It should be noted that if the user is registered as a merchant, he can access the merchant's homepage through the user terminal. Specifically, the user terminal detects the user's access operation on the target application, submits an access request to the server, and the server queries the user information carried in the access request. Identifies whether it is associated with a business, and if so, sends a reminder to the user terminal so that the user terminal configures the business home page access control on the display page; if the user terminal detects that the user triggers the business home page access control, it submits a business information query request to the server, and the server The merchant information is queried according to the merchant identifier in the merchant information query request and sent to the user terminal, and the user terminal renders and displays the display page according to the merchant information.

As shown in Figure 9, when the user terminal renders the display page of the merchant's homepage based on the merchant information, it configures five modules in the display page, including the basic information module, the data overview module, the event announcement module, the product management module and the event configuration module; Among them, the basic information module renders store logo, store level, store name and/or characteristic label management. Store logos can be selected from system recommendations or uploaded by merchants; featured tag management can be automatically generated or manually added; shop registration is determined based on historical user evaluations and transaction status. The data overview module renders the display of business operation information data, such as the number of visits in the past 30 days. The event announcement module renders the event announcements and business information added or modified by the merchant, and the content of the specific event announcement is displayed in the merchant recommendation information according to the recommendation rules. The product management module renders the service and product information uploaded by the merchant, including pictures, names, introductions, etc., such as new products and special dishes. Merchants in the activity configuration module can participate in platform operation activities with one click, such as registration for the general coupon activity of the whole site.

Step S1104, when it is detected that the user triggers the rights claiming control, send a rights claiming instruction to the server, so that the server performs the rights issuing process of the service recommended route.

During the specific implementation, in order to improve the participation of users, the user is guided to receive coupons by issuing benefits to users. After obtaining the service recommended route aggregated by the target objects, the server determines the route rights of the service recommended route in the following way :

Query whether the target object is configured with service rights;

If so, calculate the route equity of the service recommended route based on the service equity.

Specifically, when the user terminal detects that the user triggers the rights claiming control, it sends a rights claiming instruction to the server, so that the server performs the rights issuance processing of the service recommended route. If the collection request is received, the association relationship between the user ID and the route rights and interests is established, and the route rights and interests are sent to the user terminal. It should be noted that rewards can also be sent to the user by sending the carbon-saving mark to the user after the user travels.

For example, the service recommendation route includes the first target merchant, the second target merchant, and the third target merchant, and the merchant information of the first target merchant, the second target merchant, and the third target merchant is queried. 200 minus 100" activity, the third target merchant offers the "over 100 minus 20" activity, then according to the activities provided by the first and third target merchants, the user can enjoy a discount of 120 yuan for this recommended strategy.

Step S1106, according to the user's service trigger operation on the service recommended route, update the service node status of the service recommended route based on the user location.

Users make online reservations through online service portals of merchants, such as online seat reservation and online ticket purchase controls. Specifically, during the online reservation process of users, the service recommendation layer of the service recommendation route is configured with service reservations for each target object Control; if the service reservation control of any target object is triggered, then collect the data required for reservation of any target object, and perform service reservation processing of any target object based on the data required for reservation, and obtain The reservation processing result of the service reservation processing is sent to the user terminal.

If the user chooses the service recommended route, in order to improve the user's perception of the current service node status, the server updates the service node status in the following way:

calling the positioning sensor of the user terminal to read the terminal location of the user terminal according to the service trigger request submitted by the user terminal for the service recommended route;

Based on the terminal location, query the corresponding terminal location point in the map, update the user location representation point in the service recommended route, and update the service node status of the service recommended route according to the service mapping relationship.

Specifically, the service mapping relationship refers to the mapping relationship between the route in the map and the route recommended by the service.

In the process of updating the service node status, the server may update the service node status based on the terminal location of the user terminal, and then send the service node status and the terminal location point mapped on the map to the user terminal, so that the user terminal can display , it may also be that the user terminal displays the terminal location point on the map page according to the terminal location, and determines and displays the status of the service node according to the relationship between the terminal location point and the service recommended route.

The following takes the application of a recommended processing method provided in this embodiment in the target merchant switching scene as an example to further explain the recommended processing method provided in this embodiment. Refer to FIG. 12 , the recommended processing method applied to the target merchant switching scene, It specifically includes step S1202 to step S1214.

Step S1202, rendering the target object location points included in the service recommended route on the map page and marking the target object location points, and rendering the service recommendation layer based on the service recommended route.

Step S1204, rendering the service recommended route having a service mapping relationship with the service recommended route on the map page, and rendering the route recommendation information of the service recommended route in the service recommendation layer.

Step S1206, displaying the rendered map page, and displaying the rendered service recommendation layer on the rendered map page.

Step S1208, if the user's switching operation on the target merchant to be switched in the service recommendation layer is detected, a candidate merchant of the same service category as the target merchant to be switched is determined.

Step S1210, mark the location points of the candidate merchants on the map page, and display the category identification of the service category on the service recommendation layer on the map page.

Step S1212, according to the target candidate merchant selected by the user among the candidate merchants, update the target merchant to be switched to the service recommended route as the target candidate merchant.

Step S1214, updating the service recommendation layer based on the updated service recommendation route, and displaying the service recommendation route of the updated service recommendation route map on the map page.

To sum up, the recommendation processing method provided by this embodiment first receives the service recommended route sent by the server and the mapping processing result after map mapping processing, and displays the service recommended route and the mapping processing result, and then detects When the user triggers the benefit collection control, send a benefit claim command to the server, so that the server can process the benefit distribution of the service recommended route, and finally according to the user's service trigger operation on the service recommended route, the service node of the service recommended route based on the user's location status update.

An example of a recommended treatment device provided in this manual is as follows:

In the foregoing embodiments, a recommendation processing method is provided, and correspondingly, a recommendation processing device is also provided, which will be described below with reference to the accompanying drawings.

Referring to FIG. 13 , it shows a schematic diagram of a recommendation processing device provided in this embodiment.

Since the device embodiment corresponds to the method embodiment, the description is relatively simple. For relevant parts, please refer to the corresponding description of the method embodiment provided above. The device embodiments described below are illustrative only.

This embodiment provides a recommendation processing device running on a server, including:

The set determination module 1302 is configured to determine the set of objects within the recommended location range according to the access location submitted by the user terminal;

The template determination module 1304 is configured to determine a service recommendation template based on the access time, user tags, and service attributes of each candidate object in the object set;

The mapping processing module 1306 is configured to determine a target object according to the user tag, aggregate the target object into the service recommendation template to obtain a service recommendation route, and perform map mapping processing of the service recommendation route;

The route sending module 1308 is configured to send the service recommended route and the mapping processing result to the user terminal.

Another recommended treatment device embodiment provided in this manual is as follows:

In the foregoing embodiments, a recommendation processing method is provided, and correspondingly, a recommendation processing device is also provided, which will be described below with reference to the accompanying drawings.

Referring to FIG. 14 , it shows a schematic diagram of a recommendation processing device provided in this embodiment.

Since the device embodiment corresponds to the method embodiment, the description is relatively simple. For relevant parts, please refer to the corresponding description of the method embodiment provided above. The device embodiments described below are illustrative only.

This embodiment provides a recommendation processing device running on a user terminal, including:

The route receiving module 1402 is configured to receive the service recommended route sent by the server and the mapping processing result after map mapping processing, and display the service recommended route and the mapping processing result;

The rights claiming module 1404 is configured to send a rights claiming instruction to the server when it is detected that the user triggers the rights claiming control, so that the server performs the rights issuance process of the service recommended route;

The status update module 1406 is configured to update the service node status of the service recommended route based on the user location according to the user's service trigger operation on the service recommended route.

An example of recommended processing equipment provided in this specification is as follows:

Corresponding to a recommendation processing method described above, based on the same technical concept, one or more embodiments of this specification also provide a recommendation processing device, which is used to execute the recommendation processing method provided above, and FIG. 15 shows the A schematic structural diagram of a recommendation processing device provided by one or more embodiments of the description.

A recommendation processing device provided in this embodiment runs on a server and includes:

As shown in FIG. 15 , the recommended processing device may have relatively large differences due to different configurations or performances, and may include one or more than one processor 1501 and memory 1502, and one or more storage application programs or memory 1502 may be stored in the memory 1502. data. Wherein, the storage 1502 may be a short-term storage or a persistent storage. The application program stored in the memory 1502 may include one or more modules (not shown in the figure), and each module may include a series of computer-executable instructions in the recommendation processing device. Furthermore, the processor 1501 may be configured to communicate with the memory 1502, and execute a series of computer-executable instructions in the memory 1502 on the recommended processing device. The recommendation processing device may also include one or more power sources 1503, one or more wired or wireless network interfaces 1504, one or more input/output interfaces 1505, one or more keyboards 1506, and the like.

In a specific embodiment, the recommendation processing device includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each Each module may include a series of computer-executable instructions in a recommended processing device, and configured to be executed by one or more processors. The one or more programs include computer-executable instructions for performing the following:

According to the access location submitted by the user terminal, determine the object set within the recommended location range;

Determine a service recommendation template based on access time, user tags, and service attributes of each candidate object in the object set;

determining a target object according to the user tag, aggregating the target object into the service recommendation template to obtain a service recommendation route, and performing map mapping processing of the service recommendation route;

Sending the service recommended route and mapping processing results to the user terminal.

Another example of recommended treatment equipment provided in this specification is as follows:

Corresponding to a recommendation processing method described above, based on the same technical concept, one or more embodiments of this specification also provide a recommendation processing device, which is used to execute the recommendation processing method provided above, and FIG. 16 shows the A schematic structural diagram of a recommendation processing device provided by one or more embodiments of the description.

A recommendation processing device provided in this embodiment runs on a user terminal, including:

As shown in FIG. 16 , the recommended processing device may have relatively large differences due to different configurations or performances, and may include one or more than one processor 1601 and memory 1602, and one or more storage application programs or memory 1602 may be stored in the memory 1602. data. Wherein, the storage 1602 may be a short-term storage or a persistent storage. The application program stored in the memory 1602 may include one or more modules (not shown in the figure), and each module may include a series of computer-executable instructions in the recommendation processing device. Furthermore, the processor 1601 may be configured to communicate with the memory 1602, and execute a series of computer-executable instructions in the memory 1602 on the recommended processing device. The recommendation processing device may also include one or more power sources 1603, one or more wired or wireless network interfaces 1604, one or more input/output interfaces 1605, one or more keyboards 1606, and the like.

In a specific embodiment, the recommendation processing device includes a memory, and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs may include one or more modules, and each Each module may include a series of computer-executable instructions in a recommended processing device, and configured to be executed by one or more processors. The one or more programs include computer-executable instructions for performing the following:

receiving the service recommended route sent by the server and the mapping processing result after map mapping processing, and displaying the service recommended route and the mapping processing result;

When it is detected that the user triggers the benefit claiming control, sending a benefit claiming instruction to the server, so that the server performs the benefit issuance processing of the service recommended route;

According to the user's service trigger operation on the service recommended route, the service node status of the service recommended route is updated based on the user location.

An example of a storage medium provided in this manual is as follows:

Corresponding to a recommended processing method described above, based on the same technical concept, one or more embodiments of this specification further provide a storage medium.

The storage medium provided in this embodiment is used for storing computer-executable instructions, and when the computer-executable instructions are executed, the following processes are implemented:

According to the access location submitted by the user terminal, determine the object set within the recommended location range;

Determine a service recommendation template based on access time, user tags, and service attributes of each candidate object in the object set;

determining a target object according to the user tag, aggregating the target object into the service recommendation template to obtain a service recommendation route, and performing map mapping processing of the service recommendation route;

Sending the service recommended route and mapping processing results to the user terminal.

It should be noted that the embodiment of the storage medium in this specification and the embodiment of the recommended processing method in this specification are based on the same inventive concept, so the specific implementation of this embodiment can refer to the implementation of the corresponding method above, and the repetition is not repeated. repeat.

Another storage medium embodiment provided in this specification is as follows:

Corresponding to a recommended processing method described above, based on the same technical concept, one or more embodiments of this specification further provide a storage medium.

The storage medium provided in this embodiment is used for storing computer-executable instructions, and when the computer-executable instructions are executed, the following processes are implemented:

receiving the service recommended route sent by the server and the mapping processing result after map mapping processing, and displaying the service recommended route and the mapping processing result;

When it is detected that the user triggers the benefit claiming control, sending a benefit claiming instruction to the server, so that the server performs the benefit issuance processing of the service recommended route;

According to the user's service trigger operation on the service recommended route, the service node status of the service recommended route is updated based on the user location.

It should be noted that the embodiment of the storage medium in this specification and the embodiment of the recommended processing method in this specification are based on the same inventive concept, so the specific implementation of this embodiment can refer to the implementation of the corresponding method above, and the repetition is not repeated. repeat.

The foregoing describes specific embodiments of this specification. Other implementations are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in an order different from that in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. Multitasking and parallel processing are also possible or may be advantageous in certain embodiments.

In the 1930s, the improvement of a technology can be clearly distinguished as an improvement in hardware (for example, improvements in circuit structures such as diodes, transistors, switches, etc.) or improvements in software (improvement in method flow). However, with the development of technology, the improvement of many current method flows can be regarded as the direct improvement of the hardware circuit structure. Designers almost always get the corresponding hardware circuit structure by programming the improved method flow into the hardware circuit. Therefore, it cannot be said that the improvement of a method flow cannot be realized by hardware physical modules. For example, a Programmable Logic Device (Programmable Logic Device, PLD) (such as a Field Programmable Gate Array (Field Programmable GateArray, FPGA)) is such an integrated circuit, and its logic function is determined by programming the device by a user. It is programmed by the designer to "integrate" a digital system on a PLD, instead of asking a chip manufacturer to design and make a dedicated integrated circuit chip. Moreover, nowadays, instead of making integrated circuit chips by hand, this kind of programming is mostly realized by "logic compiler (logic compiler)" software, which is similar to the software compiler used when writing programs. The original code of the computer must also be written in a specific programming language, which is called a hardware description language (Hardware Description Language, HDL), and there is not only one kind of HDL, but many kinds, such as ABEL (Advanced Boolean Expression Language) , AHDL (Altera Hardware Description Language), Confluence, CUPL (Cornell University Programming Language), HDCal, JHDL (Java Hardware Description Language), Lava, Lola, MyHDL, PALASM, RHDL (Ruby Hardware Description Language), etc., currently the most commonly used is VHDL (Very-High-Speed Integrated Circuit Hardware Description Language) and Verilog. It should also be clear to those skilled in the art that only a little logical programming of the method flow in the above-mentioned hardware description languages and programming into an integrated circuit can easily obtain a hardware circuit for realizing the logic method flow.

The controller may be implemented in any suitable way, for example the controller may take the form of a microprocessor or processor and a computer readable medium storing computer readable program code (such as software or firmware) executable by the (micro)processor , logic gates, switches, Application Specific Integrated Circuit (ASIC), programmable logic controllers, and embedded microcontrollers, examples of controllers include but are not limited to the following microcontrollers: ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320, the memory controller can also be implemented as part of the memory's control logic. Those skilled in the art also know that, in addition to realizing the controller in a purely computer-readable program code mode, it is entirely possible to make the controller use logic gates, switches, application-specific integrated circuits, programmable logic controllers, and embedded The same function can be realized in the form of a microcontroller or the like. Therefore, such a controller can be regarded as a hardware component, and the devices included in it for realizing various functions can also be regarded as structures within the hardware component. Or even, means for realizing various functions can be regarded as a structure within both a software module realizing a method and a hardware component.

The systems, devices, modules, or units described in the above embodiments can be specifically implemented by computer chips or entities, or by products with certain functions. A typical implementing device is a computer. Specifically, the computer may be, for example, a personal computer, a laptop computer, a cellular phone, a camera phone, a smart phone, a personal digital assistant, a media player, a navigation device, an email device, a game console, a tablet computer, a wearable device, or Combinations of any of these devices.

For the convenience of description, when describing the above devices, functions are divided into various units and described separately. Of course, when implementing the embodiments of this specification, the functions of each unit can be implemented in one or more software and/or hardware.

Those skilled in the art should understand that one or more embodiments of this specification may be provided as a method, system or computer program product. Accordingly, one or more embodiments of the present description may take the form of an entirely hardware embodiment, an entirely software embodiment, or an embodiment combining software and hardware aspects. Furthermore, the present description may take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

The specification is described with reference to flowcharts and/or block diagrams of methods, devices (systems), and computer program products according to embodiments of the specification. It should be understood that each procedure and/or block in the flowchart and/or block diagram, and a combination of procedures and/or blocks in the flowchart and/or block diagram can be realized by computer program instructions. These computer program instructions may be provided to a general purpose computer, special purpose computer, embedded processor, or processor of other programmable data processing equipment to produce a machine such that the instructions executed by the processor of the computer or other programmable data processing equipment produce a An apparatus for realizing the functions specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions may also be stored in a computer-readable memory capable of directing a computer or other programmable data processing apparatus to operate in a specific manner, such that the instructions stored in the computer-readable memory produce an article of manufacture comprising instruction means, the instructions The device realizes the function specified in one or more procedures of the flowchart and/or one or more blocks of the block diagram.

These computer program instructions can also be loaded onto a computer or other programmable data processing device, causing a series of operational steps to be performed on the computer or other programmable device to produce a computer-implemented process, thereby The instructions provide steps for implementing the functions specified in the flow chart or blocks of the flowchart and/or the block or blocks of the block diagrams.

In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.

Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and/or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridge, tape disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, computer-readable media excludes transitory computer-readable media, such as modulated data signals and carrier waves.

It should also be noted that the term "comprises", "comprises" or any other variation thereof is intended to cover a non-exclusive inclusion such that a process, method, article, or apparatus comprising a set of elements includes not only those elements, but also includes Other elements not expressly listed, or elements inherent in the process, method, commodity, or apparatus are also included. Without further limitations, an element defined by the phrase "comprising a ..." does not exclude the presence of additional identical elements in the process, method, article or apparatus comprising said element.

One or more embodiments of this specification may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. One or more embodiments of the present specification may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including storage devices.

Each embodiment in this specification is described in a progressive manner, the same and similar parts of each embodiment can be referred to each other, and each embodiment focuses on the differences from other embodiments. In particular, for the system embodiment, since it is basically similar to the method embodiment, the description is relatively simple, and for relevant parts, refer to part of the description of the method embodiment.

The above description is only an embodiment of this document, and is not intended to limit this document. Various modifications and changes to this document will occur to those skilled in the art. Any modifications, equivalent replacements, improvements, etc. made within the spirit and principles of this document shall be included within the scope of the claims of this document.

Claims (24)

1. A recommendation processing method is applied to a server and comprises the following steps:

determining an object set in a recommended position range according to an access position submitted by a user terminal;

determining a service recommendation template based on access time, a user tag and service attributes of each candidate object in the object set, wherein the service attributes comprise service categories, the service recommendation template is a formatting template carrying service categories to recommend services according to the service categories, the service recommendation template corresponds to the access time and comprises the service categories corresponding to the user tag and the service categories of each candidate object in the object set;

determining target objects according to the user tags, aggregating the target objects to the service recommendation template to obtain a service recommendation route, and performing map mapping processing on the service recommendation route, wherein the number of the target objects in the service recommendation route is determined according to service types configured by the service recommendation template, and the service types are in one-to-one correspondence with the target objects;

sending the service recommended route and a mapping processing result to the user terminal;

determining a target object according to the user tag, aggregating the target object to the service recommendation template to obtain a service recommendation route, wherein the method comprises the following steps:

sequencing the candidate services of the service attributes in the object set based on the user tags to obtain service sequencing positively correlated with the user preference;

reading the target object based on the template service attribute contained in the service recommendation template and the service sequencing;

and filling the target object into the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route.

2. The recommendation processing method according to claim 1, wherein after determining the target object according to the user tag, aggregating the target object to the service recommendation template to obtain a service recommendation route, and performing the step of map mapping processing of the service recommendation route, and before the step of sending the service recommendation route and the mapping processing result to the user terminal is performed, the method further comprises:

inquiring whether the target object is configured with service rights and interests;

if yes, calculating a route right of the service recommended route based on the service right;

correspondingly, the method further comprises the following steps:

and if the user terminal is detected to submit a pickup request aiming at the route right, establishing an association relation between a user identifier and the route right, and sending the route right to the user terminal.

3. The recommendation processing method according to claim 1, wherein the determining the set of objects in the recommended position range according to the access position submitted by the user terminal comprises:

calling a positioning sensor of the user terminal to read the access position according to an access request which is submitted by the user terminal and aims at a target application;

and mapping the access position on a map, and determining a service with the distance from the access position smaller than a distance threshold value according to the length scale of the map to construct the object set.

4. The recommendation processing method according to claim 1, wherein the determining the set of objects in the recommended position range according to the access position submitted by the user terminal comprises:

according to the object keywords submitted by the user terminal, inquiring an optional object set matched with the object keywords;

calculating the position distance between each selectable object in the selectable object set and the user terminal, and sending the position distance between the selectable object set and the user terminal;

if a target selectable object selected from the selectable object list submitted by the user terminal is detected, the target selectable object is mapped on a map based on the object position of the target selectable object, and an object with the distance from the object position smaller than a distance threshold value is determined according to the length scale of the map to obtain the object set.

5. The recommendation processing method according to claim 1, the performing map mapping processing of the service recommendation route, comprising:

searching object points mapped by each target object in the map based on the object position of each target object;

determining a service recommendation path formed by object points mapped by each target object in the map according to the service sequence relation of each target object determined by the service recommendation template;

calculating the path length of each service recommendation sub-path in the service recommendation paths based on the service sequence relation, and/or predicting the travel time of each service recommendation sub-path;

mapping the service recommendation path, the service recommendation sub-paths, the path length and/or the travel time to the service recommendation route.

6. The recommendation processing method of claim 5, further comprising:

calling a positioning sensor of the user terminal to read the terminal position of the user terminal according to a service triggering request which is submitted by the user terminal and aims at the service recommended route;

and inquiring a corresponding terminal position point in a map based on the terminal position, updating the user position representation point in the service recommendation path, and updating the service node state of the service recommendation route according to the service mapping relation.

7. The recommendation processing method according to claim 1, wherein a recommendation display layer of the service recommendation route is configured with service appointment controls of the target objects;

and if the service reservation control of any target object is triggered, acquiring data required for reservation of the any target object, performing service reservation processing of the any target object based on the data required for reservation, acquiring a reservation processing result of the service reservation processing, and sending the reservation processing result to the user terminal.

8. The recommendation processing method of claim 1, further comprising:

inquiring a historical service recommended route of a user identification mark carried in a homepage access request according to the user homepage access request submitted by the user terminal;

and sending the historical service recommended route to the user terminal so that the user terminal displays a historical service recommended route list determined according to the marking time.

9. The recommendation processing method of claim 1, further comprising:

if an object switching request of the user terminal for any target object is detected, determining a service class to which the target object belongs;

screening the candidate objects of the service category in the object set;

and issuing the service category and the candidate object to the user terminal so as to specifically mark the candidate object on a map page, and displaying the category identification of the service category on a service recommendation layer positioned on the map page.

10. The recommendation processing method of claim 9, further comprising:

updating a target object under the service category to which the target candidate object belongs in the service recommendation route according to the target candidate object selected from the candidate objects submitted by the user terminal;

and carrying out map mapping processing on the updated service recommended route, and issuing the updated service recommended route and a mapping processing result to the user terminal.

11. The recommendation processing method of claim 1, further comprising:

according to the detail access request which is submitted by the user terminal and is used for any target object in the service recommendation route, obtaining the detail access request; reading the service information of any target object and a historical service recommended route containing any target object;

and sending the service information and the historical service recommended route to the user terminal.

12. The recommendation processing method of claim 1, wherein a recommendation order of each service recommendation route in the service recommendation routes and/or a display order of the user terminal for each service recommendation route is positively correlated to a user tag number of each service recommendation route.

13. A recommendation processing method is applied to a user terminal and comprises the following steps:

receiving a service recommended route sent by a server and a mapping processing result after the service recommended route is subjected to map mapping processing, and displaying the service recommended route and the mapping processing result; the server determines an object set in a recommended position range according to an access position submitted by the user terminal, wherein the service recommended route sent by the server and a mapping processing result of the service recommended route subjected to map mapping processing are obtained by the server; determining a service recommendation template based on access time, user tags and service attributes of candidate objects in the object set, and determining a target object according to the user tags; sequencing the candidate services of each service attribute in the object set based on the user tag to obtain a service sequence positively correlated with the user preference, reading the target object based on the template service attribute contained in the service recommendation template and the service sequence, filling the target object to the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route, and performing map mapping processing on the service recommendation route; the service attribute comprises a service type, the service recommendation template is a formatting template which carries the service type and carries out service recommendation according to the service type, the service recommendation template corresponds to the access time and comprises the service type corresponding to the user tag and the service type of each candidate object in the object set; the number of the target objects in the service recommendation route is determined according to the service types configured by the service recommendation template, and the service types are in one-to-one correspondence with the target objects;

under the condition that a user is detected to trigger a rights and interests getting control, sending a rights and interests getting instruction to the server so as to enable the server to perform rights and interests issuing processing of the service recommended route;

and updating the service node state of the service recommended route based on the user position according to the service triggering operation of the user on the service recommended route.

14. The recommendation processing method of claim 13, wherein the presenting the service recommendation route and the mapping processing result comprises:

rendering a target object position point contained in the service recommendation route in a map page, specifically marking the target object position point, and rendering a service recommendation layer based on the service recommendation route; the service recommendation layer is positioned on the map page;

rendering a service recommendation path having a service mapping relation with the service recommendation route in the map page, and rendering path recommendation information of the service recommendation path in the service recommendation layer; the path recommendation information includes: each service recommends sub-paths, path lengths and/or travel times;

and displaying the rendered map page, and displaying the rendered service recommendation layer on the rendered map page.

15. The recommendation processing method of claim 14, wherein a display sequence of each service recommendation route in the service recommendation routes by the user terminal is positively correlated to a number of user marks of each service recommendation route.

16. The recommendation processing method according to claim 13, wherein before the receiving the service recommended route and the mapping processing result thereof after the map mapping processing sent by the server, and the displaying the service recommended route and the mapping processing result, the method further comprises:

collecting and submitting object keywords input by the user to the server;

acquiring the distance between the selectable object set and the position sent by the server, and sequencing all selectable objects in the selectable object set according to the corresponding position distance to obtain a selectable object list;

and presenting the selectable object list, and submitting a target selectable object in the selectable object list to the server under the condition that the target selectable object is detected to be triggered.

17. The recommendation processing method of claim 14, further comprising:

if the object switching operation aiming at any target object in the service recommendation route is detected, determining the service type of the any target object;

determining candidate objects of the service category;

and carrying out specific marking on the candidate object on the map page, and displaying the category identification of the service category on a service recommendation layer positioned on the map page.

18. The recommendation processing method of claim 17, further comprising:

updating the target object under the service category to which the target candidate object belongs in the service recommendation route according to the target candidate object selected from the candidate objects submitted by the user;

and updating the service recommendation layer based on the updated service recommendation route, and displaying a service recommendation path mapped according to the updated service recommendation route on the map page.

19. A recommendation processing apparatus, operating on a server, comprising:

the set determining module is configured to determine an object set in a recommended position range according to the access position submitted by the user terminal;

the template determining module is configured to determine a service recommendation template based on access time, a user tag and service attributes of each candidate object in the object set, wherein the service attributes comprise service categories, the service recommendation template refers to a formatting template which carries service categories to recommend services according to the service categories, the service recommendation template corresponds to the access time and comprises the service categories corresponding to the user tag and the service categories of each candidate object in the object set;

the mapping processing module is configured to determine target objects according to the user tags, aggregate the target objects to the service recommendation template to obtain a service recommendation route, and perform map mapping processing on the service recommendation route, wherein the number of the target objects in the service recommendation route is determined according to service categories configured by the service recommendation template, and the service categories are in one-to-one correspondence with the target objects;

a route transmission module configured to transmit the service recommended route and a mapping processing result to the user terminal;

determining a target object according to the user tag, aggregating the target object to the service recommendation template to obtain a service recommendation route, wherein the method comprises the following steps:

sequencing the candidate services of the service attributes in the object set based on the user tags to obtain service sequencing positively correlated with the user preference;

reading the target object based on the template service attribute contained in the service recommendation template and the service sequencing;

and filling the target object into the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route.

20. A recommendation processing device, operating in a user terminal, comprising:

the route receiving module is configured to receive a service recommended route sent by the server and a mapping processing result of the service recommended route after map mapping processing, and display the service recommended route and the mapping processing result; the server determines an object set in a recommended position range according to the access position submitted by the user terminal, wherein the service recommended route sent by the server and the mapping processing result of the service recommended route subjected to map mapping processing are obtained by the server; determining a service recommendation template based on the access time, the user tag and the service attribute of each candidate object in the object set, and determining a target object according to the user tag; sequencing the candidate services of each service attribute in the object set based on the user tag to obtain a service sequence positively correlated with the user preference, reading the target object based on the template service attribute contained in the service recommendation template and the service sequence, filling the target object to the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route, and performing map mapping processing on the service recommendation route; the service attribute comprises a service type, the service recommendation template is a formatting template which carries the service type and carries out service recommendation according to the service type, the service recommendation template corresponds to the access time and comprises the service type corresponding to the user tag and the service type of each candidate object in the object set; the number of the target objects in the service recommendation route is determined according to the service types configured by the service recommendation template, and the service types correspond to the target objects one to one;

the right and interest obtaining module is configured to send a right and interest obtaining instruction to the server to enable the server to perform right and interest issuing processing of the service recommended route under the condition that a user is detected to trigger a right and interest obtaining control;

and the state updating module is configured to update the service node state of the service recommended route based on the user position according to the service triggering operation of the user on the service recommended route.

21. A recommendation processing device, operating on a server, comprising:

a processor; and the number of the first and second groups,

a memory configured to store computer-executable instructions that, when executed, cause the processor to:

determining an object set in a recommended position range according to an access position submitted by a user terminal;

determining a service recommendation template based on access time, a user tag and service attributes of each candidate object in the object set, wherein the service attributes comprise service categories, the service recommendation template is a formatting template carrying service categories to recommend services according to the service categories, the service recommendation template corresponds to the access time and comprises the service categories corresponding to the user tag and the service categories of each candidate object in the object set;

determining target objects according to the user tags, aggregating the target objects to the service recommendation template to obtain a service recommendation route, and performing map mapping processing on the service recommendation route, wherein the number of the target objects in the service recommendation route is determined according to service types configured by the service recommendation template, and the service types are in one-to-one correspondence with the target objects;

sending the service recommended route and a mapping processing result to the user terminal;

determining a target object according to the user tag, aggregating the target object to the service recommendation template to obtain a service recommendation route, wherein the method comprises the following steps:

ranking each candidate service of each service attribute in the object set based on the user tag to obtain a service ranking positively correlated with the user preference;

reading the target object based on the template service attribute contained in the service recommendation template and the service sequencing;

and filling the target object into the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route.

22. A recommendation processing apparatus, operating in a user terminal, comprising:

a processor; and (c) a second step of,

a memory configured to store computer-executable instructions that, when executed, cause the processor to:

receiving a service recommended route sent by a server and a mapping processing result after the service recommended route is subjected to map mapping processing, and displaying the service recommended route and the mapping processing result; the server determines an object set in a recommended position range according to the access position submitted by the user terminal, wherein the service recommended route sent by the server and the mapping processing result of the service recommended route subjected to map mapping processing are obtained by the server; determining a service recommendation template based on the access time, the user tag and the service attribute of each candidate object in the object set, and determining a target object according to the user tag; sequencing the candidate services of each service attribute in the object set based on the user tag to obtain a service sequence positively correlated with the user preference, reading the target object based on the template service attribute contained in the service recommendation template and the service sequence, filling the target object to the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route, and performing map mapping processing on the service recommendation route; the service attribute comprises a service type, the service recommendation template is a formatting template which carries the service type and carries out service recommendation according to the service type, the service recommendation template corresponds to the access time and comprises the service type corresponding to the user tag and the service type of each candidate object in the object set; the number of the target objects in the service recommendation route is determined according to the service types configured by the service recommendation template, and the service types are in one-to-one correspondence with the target objects;

under the condition that a user is detected to trigger a rights and interests getting control, sending a rights and interests getting instruction to the server so as to enable the server to perform rights and interests issuing processing of the service recommended route;

and updating the service node state of the service recommendation route based on the user position according to the service triggering operation of the user on the service recommendation route.

23. A storage medium storing computer-executable instructions that when executed implement the following:

determining an object set in a recommended position range according to an access position submitted by a user terminal;

determining a service recommendation template based on access time, a user tag and service attributes of each candidate object in the object set, wherein the service attributes comprise service categories, the service recommendation template is a formatting template carrying service categories to recommend services according to the service categories, the service recommendation template corresponds to the access time and comprises the service categories corresponding to the user tag and the service categories of each candidate object in the object set;

determining target objects according to the user tags, aggregating the target objects to the service recommendation template to obtain a service recommendation route, and performing map mapping processing on the service recommendation route, wherein the number of the target objects in the service recommendation route is determined according to service types configured by the service recommendation template, and the service types are in one-to-one correspondence with the target objects;

sending the service recommended route and a mapping processing result to the user terminal;

determining a target object according to the user tag, aggregating the target object to the service recommendation template to obtain a service recommendation route, wherein the method comprises the following steps:

ranking each candidate service of each service attribute in the object set based on the user tag to obtain a service ranking positively correlated with the user preference;

reading the target object based on the template service attribute contained in the service recommendation template and the service sequencing;

and filling the target object into the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route.

24. A storage medium storing computer-executable instructions that when executed implement the following:

receiving a service recommended route sent by a server and a mapping processing result after the service recommended route is subjected to map mapping processing, and displaying the service recommended route and the mapping processing result; the server determines an object set in a recommended position range according to an access position submitted by the user terminal, wherein the service recommended route sent by the server and a mapping processing result of the service recommended route subjected to map mapping processing are obtained by the server; determining a service recommendation template based on access time, user tags and service attributes of candidate objects in the object set, and determining a target object according to the user tags; sequencing the candidate services of each service attribute in the object set based on the user tag to obtain a service sequence positively correlated with the user preference, reading the target object based on the template service attribute contained in the service recommendation template and the service sequence, filling the target object to the service recommendation template according to the template service attribute and the service attribute of the target object to obtain the service recommendation route, and performing map mapping processing on the service recommendation route; the service attribute comprises a service type, the service recommendation template is a formatting template which carries the service type and carries out service recommendation according to the service type, the service recommendation template corresponds to the access time and comprises the service type corresponding to the user tag and the service type of each candidate object in the object set; the number of the target objects in the service recommendation route is determined according to the service types configured by the service recommendation template, and the service types correspond to the target objects one to one;

under the condition that a user is detected to trigger a rights and interests getting control, sending a rights and interests getting instruction to the server so as to enable the server to perform rights and interests issuing processing of the service recommended route;

and updating the service node state of the service recommended route based on the user position according to the service triggering operation of the user on the service recommended route.

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