CN113283680B - An address selection method, device, equipment and storage medium thereof - Google Patents
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Abstract
Description
技术领域technical field
本发明涉及计算机技术领域,尤其涉及一种选址方法、装置、设备及其存储介质。The present invention relates to the field of computer technology, and in particular, to an address selection method, apparatus, device and storage medium thereof.
背景技术Background technique
随着行业的发展,各类行业(例如线下教育、餐厅加盟等)都可能面临需要进行大规模的选址问题。而现有的选址算法一般都采用基于自身业务的经验进行选址。例如,在不同的行业中,选址所依赖的变量可能就不一样;即使在同一教育行业,在不同地区分别进行校区选址时,也往往要依赖个城市本地的业务经验来进行地址选择,缺乏统一的数学优化模型,不具有普适性。With the development of the industry, various industries (such as offline education, restaurant franchise, etc.) may face large-scale site selection problems. The existing site selection algorithms generally use site selection based on their own business experience. For example, in different industries, the variables that the site selection depends on may be different; even in the same education industry, when selecting campus sites in different regions, it is often necessary to rely on the local business experience of each city for site selection. The lack of a unified mathematical optimization model is not universal.
基于此,需要一种适应方位更广的普适性的选址方案。Based on this, a site selection scheme that adapts to a wider range of azimuths is required.
发明内容SUMMARY OF THE INVENTION
有鉴于此,本公开实施例提供一种普适性更强的选址方案,以至少部分的解决上述问题。In view of this, the embodiments of the present disclosure provide a more universal site selection solution to at least partially solve the above problems.
根据本公开的一方面,提供了一种选址方法,包括:确定包含决策变量、目标函数和约束条件的初始模型;对所述目标函数和约束条件进行近似优化,生成优化后的目标模型;获取基础数据,所述基础数据中包含以所述决策变量为特征的候选地址;根据所述候选地址的决策变量的取值和所述优化后的目标模型生成包含多个推荐地址的推荐地址序列According to an aspect of the present disclosure, a method for site selection is provided, including: determining an initial model including decision variables, an objective function and constraints; performing approximate optimization on the objective function and constraints to generate an optimized target model; Obtain basic data, which includes candidate addresses characterized by the decision variable; generate a recommended address sequence including multiple recommended addresses according to the value of the decision variable of the candidate address and the optimized target model
根据本公开的第二方面,提供了一种选址装置,包括:确定模块,确定包含决策变量、目标函数和约束条件的初始模型;优化模块,对所述目标函数和约束条件进行近似优化,生成优化后的目标模型;获取模块,获取基础数据,所述基础数据中包含以所述决策变量为特征的候选地址;推荐模块,根据所述候选地址的决策变量的取值和所述优化后的目标模型生成包含多个推荐地址的推荐地址序列。According to a second aspect of the present disclosure, there is provided an apparatus for location selection, comprising: a determination module for determining an initial model including decision variables, an objective function and constraints; an optimization module for performing approximate optimization on the objective function and constraints, Generate an optimized target model; an acquisition module acquires basic data, the basic data includes candidate addresses characterized by the decision variable; a recommendation module, according to the value of the decision variable of the candidate address and the optimized The target model of generates a recommended address sequence containing multiple recommended addresses.
根据本公开的第三方面,提供了一种电子设备,包括:处理器;以及存储程序的存储器,其中,所述程序包括指令,所述指令在由所述处理器执行时使所述处理器执行如第一方面所述的方法。According to a third aspect of the present disclosure, there is provided an electronic device comprising: a processor; and a memory storing a program, wherein the program includes instructions that, when executed by the processor, cause the processor to The method as described in the first aspect is performed.
根据本公开的第四方面,提供了一种存储有计算机指令的非瞬时计算机可读存储介质,其中,所述计算机指令用于使所述计算机执行如第一方面所述的方法。According to a fourth aspect of the present disclosure, there is provided a non-transitory computer-readable storage medium storing computer instructions, wherein the computer instructions are used to cause the computer to perform the method of the first aspect.
根据本公开的第五方面,提供了一种计算机程序产品,包括计算机程序,其中,所述计算机程序在被处理器执行如第一方面所述的方法。According to a fifth aspect of the present disclosure, there is provided a computer program product comprising a computer program, wherein the computer program is executed by a processor according to the method of the first aspect.
本公开实施例中提供的一个或多个技术方案,确定包含决策变量、目标函数和约束条件的初始模型;对所述目标函数和约束条件进行近似优化,生成优化后的目标模型;获取基础数据,所述基础数据中包含以所述决策变量为特征的候选地址;根据所述候选地址的决策变量的取值和所述优化后的目标模型生成包含多个推荐地址的推荐地址序列。本公开首先综合考虑决策变量的影响,根据业务目标确定目标函数,从而抽象出统一的初始模型,并基于实际情形对初始模型中的目标函数和约束条件进行近似优化,可以广泛的应用于各类行业以及各不同地区的选址,具有很强的普适性。One or more technical solutions provided in the embodiments of the present disclosure determine an initial model including decision variables, objective functions and constraints; perform approximate optimization on the objective functions and constraints to generate an optimized target model; acquire basic data , the basic data includes candidate addresses characterized by the decision variable; a recommended address sequence including multiple recommended addresses is generated according to the value of the decision variable of the candidate address and the optimized target model. The present disclosure first comprehensively considers the influence of decision variables, determines an objective function according to business objectives, thereby abstracts a unified initial model, and approximately optimizes the objective function and constraints in the initial model based on the actual situation, which can be widely applied to various types of The location selection of industries and different regions has strong universality.
附图说明Description of drawings
在下面结合附图对于示例性实施例的描述中,本公开的更多细节、特征和优点被公开,在附图中:Further details, features and advantages of the present disclosure are disclosed in the following description of exemplary embodiments in conjunction with the accompanying drawings, in which:
图1为本公开实施例所提供的一种选址方法的流程示意图;FIG. 1 is a schematic flowchart of a site selection method provided by an embodiment of the present disclosure;
图2为本公开实施例所提供的一种选址工程架构的示意图;2 is a schematic diagram of a site selection engineering architecture provided by an embodiment of the present disclosure;
图3为本公开实施例所提供的一种从基础数据中选取得到候选地址的示意图;3 is a schematic diagram of selecting candidate addresses from basic data according to an embodiment of the present disclosure;
图4为本公开实施例所提供的一种选址装置的结构示意图;FIG. 4 is a schematic structural diagram of an address selection device according to an embodiment of the present disclosure;
图5示出了能够用于实现本公开的实施例的示例性电子设备的结构框图。5 shows a block diagram of an exemplary electronic device that can be used to implement embodiments of the present disclosure.
具体实施方式Detailed ways
下面将参照附图更详细地描述本公开的实施例。虽然附图中显示了本公开的某些实施例,然而应当理解的是,本公开可以通过各种形式来实现,而且不应该被解释为限于这里阐述的实施例,相反提供这些实施例是为了更加透彻和完整地理解本公开。应当理解的是,本公开的附图及实施例仅用于示例性作用,并非用于限制本公开的保护范围。Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for the purpose of A more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the present disclosure are only for exemplary purposes, and are not intended to limit the protection scope of the present disclosure.
应当理解,本公开的方法实施方式中记载的各个步骤可以按照不同的顺序执行,和/或并行执行。此外,方法实施方式可以包括附加的步骤和/或省略执行示出的步骤。本公开的范围在此方面不受限制。It should be understood that the various steps described in the method embodiments of the present disclosure may be performed in different orders and/or in parallel. Furthermore, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this regard.
本文使用的术语“包括”及其变形是开放性包括,即“包括但不限于”。术语“基于”是“至少部分地基于”。术语“一个实施例”表示“至少一个实施例”;术语“另一实施例”表示“至少一个另外的实施例”;术语“一些实施例”表示“至少一些实施例”。其他术语的相关定义将在下文描述中给出。需要注意,本公开中提及的“第一”、“第二”等概念仅用于对不同的装置、模块或单元进行区分,并非用于限定这些装置、模块或单元所执行的功能的顺序或者相互依存关系。As used herein, the term "including" and variations thereof are open-ended inclusions, ie, "including but not limited to". The term "based on" is "based at least in part on." The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions of other terms will be given in the description below. It should be noted that concepts such as "first" and "second" mentioned in the present disclosure are only used to distinguish different devices, modules or units, and are not used to limit the order of functions performed by these devices, modules or units or interdependence.
需要注意,本公开中提及的“一个”、“多个”的修饰是示意性而非限制性的,本领域技术人员应当理解,除非在上下文另有明确指出,否则应该理解为“一个或多个”。本公开实施方式中的多个装置之间所交互的消息或者信息的名称仅用于说明性的目的,而并不是用于对这些消息或信息的范围进行限制。It should be noted that the modifications of "a" and "a plurality" mentioned in the present disclosure are illustrative rather than restrictive, and those skilled in the art should understand that unless the context clearly indicates otherwise, they should be understood as "one or a plurality of". multiple". The names of messages or information exchanged between multiple devices in the embodiments of the present disclosure are only for illustrative purposes, and are not intended to limit the scope of these messages or information.
以下参照附图描述本公开的方案,如图1所示,图1为本公开实施例所提供的一种选址方法的流程示意图,具体包括:The solution of the present disclosure is described below with reference to the accompanying drawings. As shown in FIG. 1 , FIG. 1 is a schematic flowchart of an address selection method provided by an embodiment of the present disclosure, which specifically includes:
S101,确定包含决策变量、目标函数和约束条件的初始模型。S101, determine an initial model including decision variables, objective functions and constraints.
在不同的业务背景下,可以基于需要来选取决策变量。决策变量可以是一个具体的地址或者兴趣点(Point of Interest,POI)所包含的各种特征。例如,兴趣点可以是小区、写字楼或者商场等等地方,而决策变量则可以包括兴趣点的位置坐标、交通、卫生、人流量以及噪声程度等等。In different business contexts, decision variables can be selected based on needs. Decision variables can be a specific address or various features contained in a Point of Interest (POI). For example, a point of interest can be a residential area, an office building, or a shopping mall, etc., and the decision variables can include the location coordinates, traffic, sanitation, flow of people, and noise level of the point of interest.
而约束条件则对于兴趣点的相对关系所产生的对于兴趣点的约束,约束条件可以依赖于兴趣点中各决策变量的取值。在一些业务场景中进行候选地址的选取时,现实中可能已经存在与需要进行选址的业务存在关联关系的兴趣点了,因此,需要基于约束条件对于兴趣点的选择进行约束。The constraint condition is a constraint on the interest point generated by the relative relationship of the interest point, and the constraint condition may depend on the value of each decision variable in the interest point. When selecting candidate addresses in some business scenarios, there may already be points of interest associated with the business that needs to be located in reality. Therefore, the selection of points of interest needs to be constrained based on constraints.
例如,在产品A需要进行业务加盟或者开设产品连锁店的场景中,地址1已经存在了产品A的某个连锁店,或者,地址2中已经存在了产品A的竞争对手产品B(或者可以成为竞品)的某个加盟店,那么约束条件则可以基于地址1或者地址2中已经存在的业务对于附近其它的兴趣点的选取进行约束,这种约束对于附近地址的选取概率可能是加强的(例如,地址2中的竞品所开设的业务与自身的业务完全不冲突,甚至互补),也可能是削弱的(例如,地址1中的产品A所开设的连锁店与待开设的业务类型完全相同)。即,即竞品的影响可能是正向的,也可能是反向的,约束条件可以基于业务需求以及兴趣点中的决策变量的取值对于候选地址的选取产生正向或者反向的约束。For example, in the scenario where product A needs to join a business or open a product chain store, a chain store of product A already exists at address 1, or, product A's competitor product B (or can become a competitor product) already exists at address 2 ), the constraints can be based on the existing business in address 1 or address 2 to constrain the selection of other nearby points of interest, which may strengthen the selection probability of nearby addresses (for example, The business opened by the competing product in address 2 does not conflict with its own business at all, even complementary), or it may be weakened (for example, the chain store opened by product A in address 1 is exactly the same type of business to be opened). That is, the influence of competing products may be positive or negative, and the constraints may generate positive or negative constraints on the selection of candidate addresses based on business requirements and the values of decision variables in POIs.
目标函数可以是基于实际需要所选取的某个指标、或者基于实际经验所拟合得到的经验函数。例如,在线下教育的场景中,对于最终的目标可以是在候选地址上满足最终学校、家长、学生、老师等多方满意(这就可能需要某个经验函数来做为目标函数来刻画),或者最终的目标可以是学校的收益最大化(而学校的收益是可以通过相应的指标来综合进行评估而得到的,即可以通过相应的指标所拟合得到的函数作为目标函数),或者是可以选择与业绩高度相关的指标来作为目标函数(例如,通过实际数据计算得到,学员人次与学校业绩的相关性达到0.99以上,则可以直接使用基于候选地址的各决策变量的取值所预测得到的学员人次作为目标函数)。The objective function may be an index selected based on actual needs, or an empirical function obtained by fitting based on actual experience. For example, in the offline education scenario, the ultimate goal can be to satisfy the final school, parents, students, teachers and other parties on the candidate address (this may require an empirical function to be used as the objective function to describe), or The ultimate goal can be to maximize the school's income (and the school's income can be comprehensively evaluated through the corresponding indicators, that is, the function fitted by the corresponding indicators can be used as the objective function), or you can choose Indicators that are highly related to performance are used as the objective function (for example, calculated through actual data, the correlation between the number of students and school performance is more than 0.99, and the students predicted by the values of the decision variables based on the candidate address can be used directly. person times as the objective function).
确定得到的初始模型可以表达如下:The determined initial model can be expressed as follows:
;……(1) ;……(1)
其中,;……(2)in, ;……(2)
其中即为目标函数,公式(1)表征了取前N个最小的所对应的作为推荐地址。in That is, the objective function, formula (1) represents the first N smallest corresponding to as a recommended address.
公式(2)即为约束条件。为候选地址,为另一候选地址。为本品的地址,为竞品的地址,为指定类型(例如对于在线教育选址的场景中,指定类型可以是小区或者商场等等,在消费品加盟选址的场景中,指定类型可以是购物广场或者百货大楼等等)的候选地址的集合。Formula (2) is the constraint condition. is the candidate address, is another candidate address. the address of this product, is the address of the competitor, A collection of candidate addresses for a specified type (for example, in the scenario of online education site selection, the specified type can be a community or shopping mall, etc., in the scenario of consumer product franchise site selection, the specified type can be a shopping plaza or a department store, etc.) .
公式(2)中的4个不等式分别表征了自身约束条件、本品约束条件、竞品约束调教和业务约束条件。其中的、和分别为各自的约束阈值,可以基于经验给定。i、j、k和N、M、P均为自然数。The four inequalities in formula (2) represent its own constraints, the constraints of this product, the constraints of competing products, and the constraints of business. one of them , and are their respective constraint thresholds, which can be given based on experience. i, j, k and N, M, and P are all natural numbers.
S103,对所述目标函数和约束条件进行近似优化,生成优化后的目标模型。S103, perform approximate optimization on the objective function and the constraint conditions, and generate an optimized objective model.
在前述方式中上面给出了选址的优化建模一般形式,基于实际需要,还可以对目标函数和约束条件进行近似优化。具体而言,可以包括使用近似优化后的拟合函数、经验函数来替代前述的目标函数。The general form of the optimization modeling of the location selection is given above in the aforementioned methods. Based on the actual needs, the objective function and constraints can also be approximately optimized. Specifically, it may include using an approximately optimized fitting function and an empirical function to replace the aforementioned objective function.
例如,目标函数采用业务经验选取核心特征线性加权形式构成目标函数,或者训练一个预测模型的输出函数确定为所述目标函数。For example, the objective function uses business experience to select core features in a linearly weighted form to form the objective function, or the output function of training a prediction model is determined as the objective function.
对于约束条件也可以采取近似的方式来进行约束,而得到更符合业务类型的本品约束、竞品约束条件或者业务约束条件等等。例如,对于自身约束条件,可以采用诸如序列贪心算法进行近似而得到一个候选地址的推荐地址序列,对于竞品约束条件,可以将其近似转化成特征约束,例如,在候选地址的几km内竞品数量小于指定的数量等等。Constraints can also be constrained in an approximate way, so as to obtain the constraints of this product, the constraints of competing products, or business constraints that are more in line with the business type. For example, for its own constraints, it can be approximated by a sequence greedy algorithm to obtain a recommended address sequence of candidate addresses. For competing product constraints, it can be approximated into a feature constraint, for example, competing within a few kilometers of the candidate address. The quantity of the product is less than the specified quantity, etc.
S105,获取基础数据,所述基础数据中包含以所述决策变量为特征的候选地址。S105: Acquire basic data, where the basic data includes candidate addresses characterized by the decision variable.
基础数据可以是从地理信息系统(geographic information system,GIS)所获取得到的数据。地理信息系统以地理空间数据为基础,采用地理模型分析方法,适时地提供多种空间的和动态的地理信息,对各种地理空间信息进行收集、存储、分析和可视化表达。例如,GIS系统可以给出在某一个地址上其最近的学校距离、最近的小区距离、在该地址上的交通情形,以及该地址的地理环境属性(例如,城区、郊区、人口聚居区、山、河)等等。The basic data may be data obtained from a geographic information system (geographic information system, GIS). Geographic information system is based on geospatial data, adopts geographic model analysis method, provides various spatial and dynamic geographic information in a timely manner, and collects, stores, analyzes and visualizes various geospatial information. For example, a GIS system can give the distance to the nearest school at an address, the distance to the nearest cell, the traffic situation at the address, and the geographic environment attributes of the address (eg, urban, suburban, populated areas, mountains, etc.) , river) and so on.
因此,可以根据每一候选地址的经纬度坐标,基于基础数据可以给出其对应的决策变量的取值。例如,对于地址3,其决策变量的取值可能是(学区评分8、交通评分8、人流评分10)等等。Therefore, according to the latitude and longitude coordinates of each candidate address, the value of the corresponding decision variable can be given based on the basic data. For example, for
S107,根据所述候选地址的决策变量的取值和所述优化后的目标模型生成包含多个推荐地址的推荐地址序列。S107: Generate a recommended address sequence including multiple recommended addresses according to the value of the decision variable of the candidate address and the optimized target model.
在获取得到了多个包含决策变量的候选地址之后,即可以将其输入前述的目标模型,基于目标模型的约束条件、候选地址的决策变量的取值来分别计算各候选地址所对应的目标函数的取值,进而选取得到前N个最小的所对应的作为推荐地址,并且可以基于的取值从小到大进行排序,从而得到包含多个推荐地址的推荐地址序列。在推荐地址序列中,越小,推荐地址排序越靠前,也表征该地址可能是在目标函数下更优异的地址。After multiple candidate addresses containing decision variables are obtained, they can be input into the aforementioned target model, and the target function corresponding to each candidate address is calculated based on the constraints of the target model and the value of the decision variables of the candidate addresses. The value of , and then select the first N smallest corresponding to as a recommended address and can be based on The value of is sorted from small to large, so as to obtain a recommended address sequence containing multiple recommended addresses. In the recommended address sequence, The smaller the recommended address The higher the order is, the more the address is represented Possibly a better address under the objective function.
本公开实施例中提供的一个或多个技术方案,确定包含决策变量、目标函数和约束条件的初始模型;对所述目标函数和约束条件进行近似优化,生成优化后的目标模型;获取基础数据,所述基础数据中包含以所述决策变量为特征的候选地址;根据所述候选地址的决策变量的取值和所述优化后的目标模型生成包含多个推荐地址的推荐地址序列。本公开首先综合考虑决策变量的影响,根据业务目标确定目标函数,从而抽象出统一的初始模型,并基于实际情形对初始模型中的目标函数和约束条件进行近似优化,可以广泛的应用于各类行业以及各不同地区的选址,具有很强的普适性。One or more technical solutions provided in the embodiments of the present disclosure determine an initial model including decision variables, objective functions and constraints; perform approximate optimization on the objective functions and constraints to generate an optimized target model; acquire basic data , the basic data includes candidate addresses characterized by the decision variable; a recommended address sequence including multiple recommended addresses is generated according to the value of the decision variable of the candidate address and the optimized target model. The present disclosure first comprehensively considers the influence of decision variables, determines an objective function according to business objectives, thereby abstracts a unified initial model, and approximately optimizes the objective function and constraints in the initial model based on the actual situation, which can be widely applied to various types of The location selection of industries and different regions has strong universality.
在一种实施方式中,对于优化后的目标模型,可以采用实际的工程架构来实现。如图2所示图2为本公开实施例所提供的一种选址工程架构的示意图。在该架构中,主要是需要构建以所述目标模型为在线策略层的应用平台,同时,配套的在后端对接基座和数据层,在前端对接应用层(即业务和用户层)。In one embodiment, the optimized target model can be implemented using an actual engineering architecture. As shown in FIG. 2 , FIG. 2 is a schematic diagram of a site selection engineering architecture provided by an embodiment of the present disclosure. In this architecture, it is mainly necessary to build an application platform with the target model as the online strategy layer. At the same time, the supporting base and data layer are connected at the back end, and the application layer (ie, the business and user layers) is connected at the front end.
具体而言,应用平台可以从对接的地理信息系统中获取包括学校、小区或者兴趣点POI的基础数据,并且可以将获取得到的学校、小区或者兴趣点POI直接作为候选点,同时,还可以从地理信息系统中直接获取得到对应的候选地址的决策变量的取值,以此形成基座层,该部分可以是离线的基础上预先完成。Specifically, the application platform can obtain basic data including POIs of schools, communities or points of interest from the docked geographic information system, and can directly use the obtained POIs of schools, communities or points of interest as candidate points. The value of the decision variable of the corresponding candidate address is directly obtained in the geographic information system to form the base layer, and this part can be pre-completed on an offline basis.
进一步的,可以在基座的基础上,对获取得到的基础数据进行进行进一步的预处理,包括形成实体数据(地理系统中各实体的坐标)、召回数据(可能的候选地址)、黑名单数据(即某个位置已经被列为不适宜选址)和特征数据(各地址上的决策变量的优化取值)等等。Further, on the basis of the base, the obtained basic data can be further preprocessed, including the formation of entity data (coordinates of each entity in the geographic system), recall data (possible candidate addresses), and blacklist data. (that is, a location has been listed as an unsuitable location) and characteristic data (optimized values of decision variables at each location), and so on.
从而应用平台可以根据所述基础数据和所述在线策略层中的目标模型而直接生成推荐地址序列,并在应用层向用户展示推荐地址序列。通过该应用平台的方式进行选址,其复用性及拓展性很高,可直接应用到各种类型的行业选址中。Therefore, the application platform can directly generate the recommended address sequence according to the basic data and the target model in the online policy layer, and display the recommended address sequence to the user at the application layer. Site selection through the application platform has high reusability and expansibility, and can be directly applied to various types of industry site selection.
在一种实施方式中,对于构建得到的应用平台,还可以建立评价指标,用来评估创建得到的应用平台的性能。具体而言,在应用平台展示推荐地址时,用户可能并不是总是从推荐地址序列中进行选取。例如,推荐地址序列给出了地址1、地址2和地址10,然而用户自己在地图中选取了地址3和地址10作为了最终的开设地址。因此,可以确定在所述推荐地址序列中的地址总量;并根据所述地址总量和用户在所述推荐地址序列中所选取的地址数量确定评价指标,用于评估所述应用平台的性能。评价指标通常与地址总量负相关而与所选取的地址数量正相关。In one embodiment, for the constructed application platform, an evaluation index may also be established to evaluate the performance of the created application platform. Specifically, when the application platform displays the recommended addresses, the user may not always select from the recommended address sequence. For example, the recommended address sequence gives address 1, address 2 and address 10, but the user himself selects
在一种实施方式中,可以将用户在所述推荐地址序列中所选取的地址数量和所述地址总量的比值确定为用户点位采纳率,并将将所述用户点位采纳率确定为评价指标。即,用户采纳率=num(推荐地址集合用户选取的地址集合)/num(用户选取的地址)。例如,推荐地址集合给出了地址1至地址10的10个地址,而用户选取的地址集合为地址1、地址2和地址11,则用户采纳率=2/3=66.6%。In one embodiment, the ratio of the number of addresses selected by the user in the recommended address sequence to the total amount of addresses may be determined as the user site adoption rate, and the user site acceptance rate may be determined as evaluation indicators. That is, user adoption rate = num (recommended address set User-selected address set)/num (user-selected addresses). For example, the recommended address set gives 10 addresses from address 1 to address 10, and the address set selected by the user is address 1, address 2 and address 11, then the user adoption rate=2/3=66.6%.
而评价指标=max用户采纳率& min(num推荐地址集合),即当推荐地址集合的数量越少,且用户采纳率越大时,评价指标越高。假设在另一示例中,若推荐地址集合给出了地址1至地址20的20个地址,而用户选取的地址集合为地址1、地址2、地址11、地址12和地址21、地址22,那么此时的用户采纳率=4/6=66.6%,但由于在前一示例中,推荐地址集合的数量更少,则将会对前一示例所对应的应用平台的性能更高。The evaluation index = max user adoption rate & min (num recommended address sets), that is, when the number of recommended address sets is less and the user adoption rate is greater, the evaluation index is higher. Assuming that in another example, if the recommended address set gives 20 addresses from address 1 to address 20, and the address set selected by the user is address 1, address 2, address 11, address 12 and address 21, address 22, then The user adoption rate at this time=4/6=66.6%, but since the number of recommended address sets in the previous example is smaller, the performance of the application platform corresponding to the previous example will be higher.
在一种实施例中,对于所述目标模型的优化可以是对于目标函数的优化。例如,选取部分决策变量,构建对部分决策变量进行线性加权的目标函数。In one embodiment, the optimization of the objective model may be the optimization of an objective function. For example, some decision variables are selected, and an objective function that linearly weights some decision variables is constructed.
这里特征可以是候选地址所包括的学校类型特征(附近有无学校、学校的质量评估)、小区类型特征(附近有无小区、小区的类型、小区的人口等等)、交通特征(交通方便程度、交通噪声程度等等)等。从而形成一个以部分特征所构成的线性加权函数,即。The features here can be school type features included in the candidate address (whether there is a school nearby, school quality assessment), community type features (whether there is a nearby community, the type of community, the population of the community, etc.), traffic characteristics (the degree of transportation convenience) , traffic noise level, etc.). Thus, a linear weighting function composed of partial features is formed, that is, .
其中,和即为候选地址的经度和纬度坐标,表征了在经纬坐标为和的情形下的第r个特征,l为特征的维度。in, and are the longitude and latitude coordinates of the candidate address, Characterized in latitude and longitude coordinates as and The rth feature in the case of , l is the dimension of the feature.
又或者,可以预先训练一个预测模型来预测某一个候选地址所对应的目标函数的取值。例如,给定以学校的收益或者学员人次为标签,以学校的地址所对应的决策变量为特征的训练样本的集合X,进行模型训练,从而训练得到一个满足的预测模型,其中,G即为预测模型的目标函数,W*为预测模型的目标函数的各参数的取值。具体而言,Alternatively, a prediction model can be pre-trained to predict the value of the objective function corresponding to a certain candidate address. For example, given a set X of training samples characterized by the school's income or the number of students and the decision variables corresponding to the school's address, the model is trained, so that the training can obtain a satisfactory The prediction model of , where G is the objective function of the prediction model, and W* is the value of each parameter of the objective function of the prediction model. in particular,
。 .
其中,h(Xi,W)为在参数取值为W时,训练样本Xi(即候选地址Xi)的预测值,yi表示训练样本Xi的标签值,L为损失函数,为预设的经验项,用于防止预测模型的过拟合。当最终计算得到的W*能够满足时,即可以认为预测模型训练完成,进而可以基于候选地址的各决策变量的取值而预测一个候选地址在目标函数下的取值,并通过其与预设值的差异判断其是否适合作为推荐地址。Among them, h(Xi, W) is the predicted value of the training sample Xi (that is, the candidate address Xi) when the parameter value is W, yi is the label value of the training sample Xi, L is the loss function, It is a preset empirical term used to prevent overfitting of the prediction model. When the final calculated W* can satisfy , it can be considered that the training of the prediction model is completed, and then the value of a candidate address under the objective function can be predicted based on the value of each decision variable of the candidate address, and whether it is suitable as a recommendation based on the difference from the preset value is judged. address.
在一种实施例中,对于所述约束条件,具体可以包括:In one embodiment, the constraints may specifically include:
自身约束条件,用于约束在所述推荐地址序列中所得到的各推荐地址之间的地理分布,例如,约束各推荐地址之间的距离不得小于预设值;Self-constraint conditions, used to constrain the geographic distribution between the recommended addresses obtained in the recommended address sequence, for example, constrain the distance between the recommended addresses to be no less than a preset value;
和/或,本品约束条件,当所述基础数据中存在与自身业务相关的第一类地址时,所述自身约束条件用于约束在所述推荐地址序列中的各推荐地址与所述第一类地址的地理分布。例如,用于约束各推荐地址与所述第一类地址的的距离不得小于预设值;And/or, this product constraint, when there is a first type of address related to its own business in the basic data, the self constraint is used to constrain each recommended address in the recommended address sequence and the first type of address. The geographic distribution of a class of addresses. For example, it is used to constrain the distance between each recommended address and the first type of address not to be less than a preset value;
和/或,竞品约束条件,当所述基础数据中存在与竞争对手方相关的第二类地址时,所述竞品约束条件用于在所述推荐地址序列中的各推荐地址与所述第二类地址的地理分布,例如,如果竞品和待开设的业务类型相同,则约束各推荐地址与第二类地址之间的距离不得低于预设值,而如果竞品和待开设的业务类型互补,则约束各推荐地址与第二类地址之间的距离不得大于预设值;And/or, competitive product constraints, when there is a second type of address related to a competitor in the basic data, the competitive product constraints are used for each recommended address in the recommended address sequence. Geographical distribution of the second type of address, for example, if the competing product and the business type to be opened are the same, the distance between each recommended address and the second type of address shall not be lower than the preset value, and if the competing product and the to-be-opened address are of the same type If the service types are complementary, the distance between each recommended address and the second type of address shall not be greater than the preset value;
和/或,兴趣点约束条件,用于约束在获取得到的基础数据中根据兴趣点确定候选地址的选取方式,例如,从基础数据中直接选取兴趣点作为候选地址,或者面对基础地图数据进行进一步的网格划分,从划分的网格中选取得到候选地址;And/or, the point of interest constraint is used to constrain the selection method of determining the candidate address according to the point of interest in the acquired basic data, for example, directly selecting the point of interest from the basic data as the candidate address, or facing the basic map data. For further grid division, candidate addresses are selected from the divided grids;
和/或,业务约束条件,用于约束推荐地址序列中的推荐地址的地理环境属性,例如,约束推荐地址所处的地理环境不得是山、河等。And/or, the business constraints are used to constrain the geographic environment attributes of the recommended addresses in the recommended address sequence, for example, the geographic environment where the recommended addresses are located must not be mountains, rivers, and the like.
在一种实施例中,对所述约束条件进行近似优化,可以包括对所述自身约束条件进行近似优化,具体而言,即可以采用序列贪心算法,来近似联合产生推荐点的序列算法。即在所述推荐地址序列中确定第i个推荐地址后,确定与所述第i个推荐地址大于预设距离的其余候选地址,i为大于1的自然数;将所述其余候选地址中与所述第i个推荐地址的距离最小的候选地址确定为所述推荐地址序列中的第i-1个推荐地址。通过该方式,可以提高产生的推荐地址序列的效率。In an embodiment, the approximate optimization of the constraints may include approximate optimization of the self-constraints. Specifically, a sequence greedy algorithm may be used to approximate a sequence algorithm for jointly generating recommendation points. That is, after determining the i-th recommended address in the recommended address sequence, determine the remaining candidate addresses that are greater than the preset distance from the i-th recommended address, where i is a natural number greater than 1; The candidate address with the smallest distance from the i-th recommended address is determined as the i-1-th recommended address in the recommended address sequence. In this way, the efficiency of the generated recommended address sequence can be improved.
在一种实施例中,对所述约束条件进行近似优化,可以包括对所述本品约束条件进行近似优化。例如,对于线下教育的场景而言,则要求本品的教学点在地理上的分布需要满足一定的网络结构,从而使得用户上学的平均距离不得超过预设值。因此,可以将本品约束条件近似优化为:在预设范围内,所述第一类地址和所述推荐地址的数量超过预设数量范围(即本品的密度要达到一定数值);或者,指定类型的兴趣点(包括小区或者学校)与其周围最近的多个第一类地址和推荐地址的平均距离不超过预设值,从而可以更加的贴近实际的场景需求。In one embodiment, the approximate optimization of the constraints may include approximate optimization of the constraints of the product. For example, for offline education scenarios, the geographical distribution of the teaching points of this product needs to meet a certain network structure, so that the average distance for users to go to school cannot exceed the preset value. Therefore, the constraints of this product can be approximately optimized as follows: within a preset range, the number of the first type of addresses and the recommended addresses exceeds the preset number range (that is, the density of this product must reach a certain value); or, The average distance between a specified type of POI (including a residential area or a school) and the nearest first-type addresses and recommended addresses does not exceed the preset value, so that it can be closer to the actual scene requirements.
当然,在另外的一些场景中,例如,连锁食品店加盟,为了避免本品间的恶性竞争,可能则是需要将在预设范围内,所述第一类地址和所述推荐地址的数量不得超过一定预设值,即需要控制本品的密度。Of course, in other scenarios, for example, when a chain food store joins, in order to avoid vicious competition among the products, it may be necessary to set the number of the first type of addresses and the recommended addresses within a preset range. If it exceeds a certain preset value, it is necessary to control the density of this product.
在一种实施例中,对所述约束条件进行近似优化,可以包括对所述竞品约束条件进行近似优化。例如,可以将竞品约束条件直接转化成特征约束,即在第二类地址的预设距离范围内,所述推荐地址序列中的推荐地址的数量不超过预设数量阈值,使得推荐地址的预设范围内,竞品数量小于指定的阈值。In one embodiment, the approximate optimization of the constraints may include approximate optimization of the constraints of competing products. For example, the constraints of competing products can be directly converted into feature constraints, that is, within the preset distance range of the second type of addresses, the number of recommended addresses in the recommended address sequence does not exceed the preset number threshold, so that the pre-determined number of recommended addresses Within the set range, the number of competing products is less than the specified threshold.
在一种实施例中,对于当所述基础数据为从地理信息系统获取得到的地理空间数据(即地图数据)时,对所述兴趣点约束条件进行近似优化,包括:对所述地理空间数据进行网格划分,若网格内存在学校、小区或者兴趣点POI时,将所述学校、小区或者兴趣点POI确定为候选地址。In an embodiment, when the basic data is geospatial data (ie, map data) obtained from a geographic information system, approximately optimizing the constraints of the point of interest includes: performing an optimization on the geospatial data Perform grid division, and if there is a school, community or POI in the grid, determine the school, community or POI as a candidate address.
而若一个网格内不存在学校、小区或者兴趣点POI时,则可以基于网格内的其它实体数据的决策变量的取值,来进行进一步的评估,即从网格中选取其它的实体地址来作为候选地址,例如,选取网格内的某个公交站点的附近作为候选地址。If there is no school, community or POI in a grid, further evaluation can be performed based on the values of decision variables of other entity data in the grid, that is, other entity addresses can be selected from the grid As a candidate address, for example, select the vicinity of a bus stop in the grid as a candidate address.
进一步地,若在一个网格内可以选取得到多个候选地址时,则可以只从一个网格内选取指定数量(例如,1个)的地址作为候选地址,以避免候选地址过于秘籍。如图3所示,图3为本公开实施例所提供的一种从基础数据中选取得到候选地址的示意图。在该示意中,黑色点表征了学校、小区或者兴趣点POI,而白点则表征了其它的实体地址(包括交通站点等)某些网格中可能存在多个黑色点,则最终只选择一个作为候选地址,而对于某个不存在学校、小区或者兴趣点POI的网格,则可以选取白色点所在位置或者以网格中心点所在位置作为候选地址。Further, if multiple candidate addresses can be selected in one grid, only a specified number (eg, 1) of addresses can be selected from one grid as candidate addresses, so as to avoid too many candidate addresses. As shown in FIG. 3 , FIG. 3 is a schematic diagram of obtaining candidate addresses from basic data according to an embodiment of the present disclosure. In this illustration, the black dots represent schools, communities or POIs, and the white dots represent other physical addresses (including traffic stops, etc.) There may be multiple black dots in some grids, so only one is selected in the end. As a candidate address, for a grid without a school, community or POI, the location of the white point or the location of the grid center point can be selected as the candidate address.
在一种实施例中,对于已经构建得到的应用平台,还可以基于业务需求进行重新排列,例如,对于已经得到的推荐地址序列,可以基于对某个小区的相对距离的大小进行重新排列,从而可以满足实际的业务需求。进一步,还可以对所述推荐地址序列中的推荐地址关联推荐信息,并并展示所述推荐地址和所述推荐信息。例如,该地址与xx小区距离300m,预测开业3个月内学员可能达到600名,从而提高用户的选址体验。In an embodiment, the application platform that has been constructed can also be rearranged based on business requirements. For example, the recommended address sequence that has been obtained can be rearranged based on the relative distance to a certain cell, thereby Can meet actual business needs. Further, recommendation information may be associated with the recommended addresses in the recommended address sequence, and the recommended addresses and the recommended information may be displayed. For example, the address is 300m away from the xx community, and it is predicted that the number of students may reach 600 within 3 months of opening, thereby improving the user's site selection experience.
在本公开实施例的第二方面,还提供了一种选址装置,如图4所示,图4为本公开实施例所提供的一种选址装置的结构示意图,包括:In a second aspect of the embodiment of the present disclosure, an address selection device is also provided. As shown in FIG. 4 , FIG. 4 is a schematic structural diagram of the address selection device provided by the embodiment of the present disclosure, including:
确定模块401,确定包含决策变量、目标函数和约束条件的初始模型;Determining
优化模块403,对所述目标函数和约束条件进行近似优化,生成优化后的目标模型;The
获取模块405,获取基础数据,所述基础数据中包含以所述决策变量为特征的候选地址;Obtaining
推荐模块407,根据所述候选地址的决策变量的取值和所述优化后的目标模型生成包含多个推荐地址的推荐地址序列。The
在本公开实施例的第三方面,本公开示例性实施例还提供一种电子设备,包括:至少一个处理器;以及与至少一个处理器通信连接的存储器。所述存储器存储有能够被所述至少一个处理器执行的计算机程序,所述计算机程序在被所述至少一个处理器执行时用于使所述电子设备执行根据本公开实施例的方法。In a third aspect of the embodiments of the present disclosure, exemplary embodiments of the present disclosure further provide an electronic device, comprising: at least one processor; and a memory communicatively connected to the at least one processor. The memory stores a computer program executable by the at least one processor for causing the electronic device to perform a method according to an embodiment of the present disclosure when executed by the at least one processor.
本公开示例性实施例还提供一种存储有计算机程序的非瞬时计算机可读存储介质,其中,所述计算机程序在被计算机的处理器执行时用于使所述计算机执行根据本公开实施例的方法。Exemplary embodiments of the present disclosure also provide a non-transitory computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor of a computer, is used to cause the computer to execute a computer program according to an embodiment of the present disclosure. method.
本公开示例性实施例还提供一种计算机程序产品,包括计算机程序,其中,所述计算机程序在被计算机的处理器执行时用于使所述计算机执行根据本公开实施例的方法。Exemplary embodiments of the present disclosure also provide a computer program product comprising a computer program, wherein the computer program, when executed by a processor of a computer, is used to cause the computer to perform a method according to an embodiment of the present disclosure.
参考图5,现将描述可以作为本公开的服务器或客户端的电子设备800的结构框图,其是可以应用于本公开的各方面的硬件设备的示例。电子设备旨在表示各种形式的数字电子的计算机设备,诸如,膝上型计算机、台式计算机、工作台、个人数字助理、服务器、刀片式服务器、大型计算机、和其它适合的计算机。电子设备还可以表示各种形式的移动装置,诸如,个人数字处理、蜂窝电话、智能电话、可穿戴设备和其它类似的计算装置。本文所示的部件、它们的连接和关系、以及它们的功能仅仅作为示例,并且不意在限制本文中描述的和/或者要求的本公开的实现。Referring to FIG. 5 , a structural block diagram of an
如图5所示,电子设备800包括计算单元801,其可以根据存储在只读存储器(ROM)802中的计算机程序或者从存储单元808加载到随机访问存储器(RAM)803中的计算机程序,来执行各种适当的动作和处理。在RAM 803中,还可存储设备800操作所需的各种程序和数据。计算单元801、ROM 802以及RAM 803通过总线804彼此相连。输入/输出(I/O)接口805也连接至总线804。As shown in FIG. 5 , the
电子设备800中的多个部件连接至I/O接口805,包括:输入单元806、输出单元807、存储单元808以及通信单元809。输入单元806可以是能向电子设备800输入信息的任何类型的设备,输入单元806可以接收输入的数字或字符信息,以及产生与电子设备的用户设置和/或功能控制有关的键信号输入。输出单元807可以是能呈现信息的任何类型的设备,并且可以包括但不限于显示器、扬声器、视频/音频输出终端、振动器和/或打印机。存储单元804可以包括但不限于磁盘、光盘。通信单元809允许电子设备800通过诸如因特网的计算机网络和/或各种电信网络与其他设备交换信息/数据,并且可以包括但不限于调制解调器、网卡、红外通信设备、无线通信收发机和/或芯片组,例如蓝牙TM设备、WiFi设备、WiMax设备、蜂窝通信设备和/或类似物。Various components in the
计算单元801可以是各种具有处理和计算能力的通用和/或专用处理组件。计算单元801的一些示例包括但不限于中央处理单元(CPU)、图形处理单元(GPU)、各种专用的人工智能(AI)计算芯片、各种运行机器学习模型算法的计算单元、数字信号处理器(DSP)、以及任何适当的处理器、控制器、微控制器等。计算单元801执行上文所描述的各个方法和处理。例如,在一些实施例中,如第一方面的选址方法可被实现为计算机软件程序,其被有形地包含于机器可读介质,例如存储单元808。在一些实施例中,计算机程序的部分或者全部可以经由ROM 802和/或通信单元809而被载入和/或安装到电子设备800上。在一些实施例中,计算单元801可以通过其他任何适当的方式(例如,借助于固件)而被配置为执行如第一方面的选址方法。
用于实施本公开的方法的程序代码可以采用一个或多个编程语言的任何组合来编写。这些程序代码可以提供给通用计算机、专用计算机或其他可编程数据处理装置的处理器或控制器,使得程序代码当由处理器或控制器执行时使流程图和/或框图中所规定的功能/操作被实施。程序代码可以完全在机器上执行、部分地在机器上执行,作为独立软件包部分地在机器上执行且部分地在远程机器上执行或完全在远程机器或服务器上执行。Program code for implementing the methods of the present disclosure may be written in any combination of one or more programming languages. These program codes may be provided to a processor or controller of a general purpose computer, special purpose computer or other programmable data processing apparatus, such that the program code, when executed by the processor or controller, performs the functions/functions specified in the flowcharts and/or block diagrams. Action is implemented. The program code may execute entirely on the machine, partly on the machine, partly on the machine and partly on a remote machine as a stand-alone software package or entirely on the remote machine or server.
在本公开的上下文中,机器可读介质可以是有形的介质,其可以包含或存储以供指令执行系统、装置或设备使用或与指令执行系统、装置或设备结合地使用的程序。机器可读介质可以是机器可读信号介质或机器可读储存介质。机器可读介质可以包括但不限于电子的、磁性的、光学的、电磁的、红外的、或半导体系统、装置或设备,或者上述内容的任何合适组合。机器可读存储介质的更具体示例会包括基于一个或多个线的电气连接、便携式计算机盘、硬盘、随机存取存储器(RAM)、只读存储器(ROM)、可擦除可编程只读存储器(EPROM或快闪存储器)、光纤、便捷式紧凑盘只读存储器(CD-ROM)、光学储存设备、磁储存设备、或上述内容的任何合适组合。In the context of the present disclosure, a machine-readable medium may be a tangible medium that may contain or store a program for use by or in connection with the instruction execution system, apparatus or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. Machine-readable media may include, but are not limited to, electronic, magnetic, optical, electromagnetic, infrared, or semiconductor systems, devices, or devices, or any suitable combination of the foregoing. More specific examples of machine-readable storage media would include one or more wire-based electrical connections, portable computer disks, hard disks, random access memory (RAM), read only memory (ROM), erasable programmable read only memory (EPROM or flash memory), fiber optics, compact disk read only memory (CD-ROM), optical storage devices, magnetic storage devices, or any suitable combination of the foregoing.
如本公开使用的,术语“机器可读介质”和“计算机可读介质”指的是用于将机器指令和/或数据提供给可编程处理器的任何计算机程序产品、设备、和/或装置(例如,磁盘、光盘、存储器、可编程逻辑装置(PLD)),包括,接收作为机器可读信号的机器指令的机器可读介质。术语“机器可读信号”指的是用于将机器指令和/或数据提供给可编程处理器的任何信号。As used in this disclosure, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or apparatus for providing machine instructions and/or data to a programmable processor (eg, magnetic disk, optical disk, memory, programmable logic device (PLD)), including a machine-readable medium that receives machine instructions as machine-readable signals. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.
为了提供与用户的交互,可以在计算机上实施此处描述的系统和技术,该计算机具有:用于向用户显示信息的显示装置(例如,CRT(阴极射线管)或者LCD(液晶显示器)监视器);以及键盘和指向装置(例如,鼠标或者轨迹球),用户可以通过该键盘和该指向装置来将输入提供给计算机。其它种类的装置还可以用于提供与用户的交互;例如,提供给用户的反馈可以是任何形式的传感反馈(例如,视觉反馈、听觉反馈、或者触觉反馈);并且可以用任何形式(包括声输入、语音输入或者、触觉输入)来接收来自用户的输入。To provide interaction with a user, the systems and techniques described herein may be implemented on a computer having: a display device (eg, a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user ); and a keyboard and pointing device (eg, a mouse or trackball) through which a user can provide input to the computer. Other kinds of devices can also be used to provide interaction with the user; for example, the feedback provided to the user can be any form of sensory feedback (eg, visual feedback, auditory feedback, or tactile feedback); and can be in any form (including acoustic input, voice input, or tactile input) to receive input from the user.
可以将此处描述的系统和技术实施在包括后台部件的计算系统(例如,作为数据服务器)、或者包括中间件部件的计算系统(例如,应用服务器)、或者包括前端部件的计算系统(例如,具有图形用户界面或者网络浏览器的用户计算机,用户可以通过该图形用户界面或者该网络浏览器来与此处描述的系统和技术的实施方式交互)、或者包括这种后台部件、中间件部件、或者前端部件的任何组合的计算系统中。可以通过任何形式或者介质的数字数据通信(例如,通信网络)来将系统的部件相互连接。通信网络的示例包括:局域网(LAN)、广域网(WAN)和互联网。The systems and techniques described herein can be implemented on a computing system that includes back-end components (eg, as a data server), or a computing system that includes middleware components (eg, an application server), or a computing system that includes front-end components (eg, a user computer having a graphical user interface or web browser through which a user can interact with implementations of the systems and techniques described herein), or including such backend components, middleware components, Or any combination of front-end components in a computing system. The components of the system may be interconnected by any form or medium of digital data communication (eg, a communication network). Examples of communication networks include: Local Area Networks (LANs), Wide Area Networks (WANs), and the Internet.
计算机系统可以包括客户端和服务器。客户端和服务器一般远离彼此并且通常通过通信网络进行交互。通过在相应的计算机上运行并且彼此具有客户端-服务器关系的计算机程序来产生客户端和服务器的关系。A computer system can include clients and servers. Clients and servers are generally remote from each other and usually interact through a communication network. The relationship of client and server arises by computer programs running on the respective computers and having a client-server relationship to each other.
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