CN113239309A - Content creation method and device suitable for marketing promotion - Google Patents
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Abstract
The invention discloses a content creation method and a device suitable for marketing promotion, which are applied to electronic equipment, and the method comprises the following steps: determining a target authoring object in preset authoring objects according to an authoring instruction triggered by a user, wherein the authoring object comprises: product content, article content, and syndication page content; determining a target keyword corresponding to a target authoring object in a preset keyword database; and acquiring target authoring content aiming at the target authoring object according to the target keyword and a preset content authoring strategy. The target creation content suitable for marketing promotion can be created according to the target keywords of the target object created by the user, the time and the energy for the user to learn related industry knowledge and create the content are saved, and the marketing strength of the target creation content is improved.
Description
Technical Field
The invention relates to the technical field of network marketing management, in particular to a content creation method and device suitable for marketing promotion.
Background
Currently, SEO (Search Engine Optimization) is widely applied as a technology for understanding how various Search engines Search, how to grab internet pages, and how to determine the rank of Search results of specific keywords by analyzing the ranking rule of the Search engines. The method has the advantages that the user utilizes the means which are easy to be searched by the search engine to carry out targeted optimization on the website, the natural ranking of the website in the search engine is improved, more users are attracted to visit the website, the visit quantity of the website is improved, the marketing capacity and the propaganda capacity of the website are improved, and therefore the brand effect of the website is improved. Therefore, more and more enterprises create contents to be published according to the rules of search engines, aiming to lead the enterprises to get a leading position in the industry and obtain brand revenue so as to advance the rank of the enterprises or companies. Only continuous high-quality content can quickly help the website to seize the ranking and obtain free flow. However, creating high-quality content that is favored by search engines requires SEO system knowledge in addition to a certain reserve of industry knowledge and sufficient creation time. For users who lack professional industry knowledge for creating content, time for creating content and SEO optimization ability, time and energy are consumed, and finally created content marketing effect is not expected.
Disclosure of Invention
In order to overcome the problems in the related art, the invention discloses and provides a content creation method and a content creation device suitable for marketing promotion.
According to a first aspect of the disclosed embodiments of the present invention, there is provided a content creation method suitable for marketing promotion, applied to an electronic device, the method including:
determining a target authoring object in preset authoring objects according to an authoring instruction triggered by a user, wherein the authoring objects comprise: product content, article content, and syndication page content;
determining a target keyword corresponding to the target authoring object in a preset keyword database;
and acquiring target authoring content aiming at the target authoring object according to the target keyword and a preset content authoring strategy.
Optionally, if the target authoring object is a product content, determining original product information, where the original product information includes: parameters and application scenarios of the original product;
if the target authoring object is article content, determining an article type corresponding to the article content, wherein the article type comprises: general description, brand question and answer articles, customer visit factory notification, vacation notification, shopping guide description and new product release notification;
if the target creation object is the content of the aggregated page, determining the type of the aggregated page corresponding to the content of the aggregated page, wherein the type of the aggregated page comprises: product poly-hinge, article poly-hinge and comprehensive poly-hinge;
and determining a strategy to determine a target keyword based on a preset keyword according to the original product information/article type/aggregation page type.
Optionally, the determining a target keyword based on a preset keyword determination policy according to the original product information/article type/aggregated page type includes:
acquiring an authoring request triggered by a user, wherein the authoring request comprises initial keywords selected by the user on a display interface of electronic equipment;
and determining a strategy to determine a target keyword based on a preset keyword according to the initial keyword and the original product information/article type/aggregated page type.
Optionally, the obtaining target authoring content for the target authoring object according to the target keyword and a preset content authoring policy includes:
the target keywords are used as the input of a pre-trained content creation strategy model;
and determining the target authoring content according to the output of the content authoring strategy model.
Optionally, the method further includes:
after the target authoring content is obtained, publishing the target authoring content according to a content publishing plan triggered by a user;
reading data in a preset time period after the target authoring content is published is obtained, wherein the reading data comprises at least one of the following data: visitor number, session duration, hop rate, listing amount, and noun.
Optionally, the publishing the target authoring content according to the content publishing plan triggered by the user includes:
and publishing the target authoring content on a target network platform.
According to a second aspect of the disclosed embodiments of the present invention, there is provided a content creation apparatus suitable for marketing promotion, applied to an electronic device, the apparatus including:
the authoring object determining module determines a target authoring object in preset authoring objects according to an authoring instruction triggered by a user, wherein the authoring object comprises: product content, article content, and syndication page content;
the keyword determining module is connected with the authoring object determining module and is used for determining a target keyword corresponding to the target authoring object in a preset keyword database;
and the authored content generation module is connected with the keyword determination module and is used for acquiring target authored content aiming at the target authored object according to the target keyword and a preset content authoring strategy.
Optionally, the keyword determination module includes:
a first determining unit, configured to determine original product information if the target authoring object is a product content, where the original product information includes: parameters and application scenarios of the original product;
a second determining unit, configured to determine an article type corresponding to the article content if the target authoring object is the article content, where the article type includes: general description, brand question and answer articles, customer visit factory notification, vacation notification, shopping guide description and new product release notification;
a third determining unit, configured to determine, if the target authoring object is an aggregated page content, an aggregated page type corresponding to the aggregated page content, where the aggregated page type includes: product poly-hinge, article poly-hinge and comprehensive poly-hinge;
and the keyword determining unit is respectively connected with the first determining unit, the second determining unit and the third determining unit, and determines a target keyword based on a preset keyword determining strategy according to the original product information/article type/aggregated page type.
Optionally, the authoring content generating module includes:
the input unit is used for inputting the target keywords as a pre-trained content creation strategy model;
and the output unit is connected with the input unit and determines the target authoring content according to the output of the content authoring strategy model.
Optionally, the apparatus further comprises:
the release module is used for releasing the target creative content according to a content release plan triggered by a user after the target creative content is acquired;
the data feedback module is connected with the publishing module and used for acquiring reading data in a preset time period after the target creation content is published, wherein the reading data comprises at least one of the following data: visitor number, session duration, hop rate, listing amount, and noun.
Through the technical scheme of the invention, the following beneficial effects can be brought: the target creation content suitable for marketing promotion can be created according to the target keywords of the target object created by the user, the time and the energy for the user to learn related industry knowledge and create the content are saved, and the marketing strength of the target creation content is improved. Help enterprise provides creation inspiration, seamless laminating true writing and realizes content automatic production, and when helping hand enterprise promoted content creation efficiency comprehensively, saved the cost, through the automatic help of SEO promote marketing exposure, practice thrift the operating time, accelerate flow conversion simultaneously, promote the business to increase.
Additional features and advantages of the present disclosure will be set forth in the detailed description which follows.
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The accompanying drawings, which are included to provide a further understanding of the disclosure and are incorporated in and constitute a part of this specification, illustrate embodiments of the disclosure and together with the description serve to explain the disclosure without limiting the disclosure. In the drawings:
FIG. 1 is a flow diagram illustrating a method of content authoring suitable for marketing promotion in accordance with an exemplary embodiment;
FIG. 2 is a flow chart of a keyword determination method according to that shown in FIG. 1;
FIG. 3 is a flow diagram of an authoring content generation method in accordance with FIG. 1;
FIG. 4 is a flow diagram of another method of content authoring suitable for marketing promotion according to FIG. 1;
FIG. 5 is a block diagram illustrating a content creation apparatus suitable for marketing promotion according to an exemplary embodiment;
FIG. 6 is a block diagram of a keyword determination module according to the embodiment shown in FIG. 5;
FIG. 7 is a block diagram of an authoring content generation module shown in FIG. 5;
fig. 8 is a schematic structural diagram of another content creation apparatus suitable for marketing promotion according to fig. 5.
Detailed Description
The following detailed description of the disclosed embodiments will be made in conjunction with the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present disclosure, are given by way of illustration and explanation only, not limitation.
Fig. 1 is a flowchart illustrating a content authoring method suitable for marketing promotion, applied to an electronic device, according to an exemplary embodiment, and the method includes:
in step 101, a target authoring object is determined among preset authoring objects according to an authoring instruction triggered by a user.
Wherein the authoring object includes: product content, article content, and aggregated page content.
For example, if a user needs to perform content authoring and publishing on a specified webpage (i.e., a target network platform), an authoring instruction is triggered on the electronic device, and target authoring content is selected from product content, article content and aggregated page content output on a display interface of the electronic device.
It will be appreciated that typically, after the user has determined the target authoring content, the authoring requirements for the target authoring content will also be manually entered by the user.
In step 102, a target keyword corresponding to the target authoring object is determined in a preset keyword database.
Illustratively, after determining the target authoring object, a target keyword corresponding to the target authoring object is determined in a preset keyword database. In addition, if the content creation requirement is manually input after the user selects the target keyword in step 101, the creation requirement input by the user is analyzed through semantic analysis, and the requirement keyword of the user is extracted. And acquiring the target keyword according to the user requirement keyword and the target creation object.
In step 103, target authoring content for the target authoring object is obtained according to the target keyword and a preset content authoring policy.
Specifically, the target keyword is used as the input of a pre-trained content creation strategy model; the target authoring content is determined according to the output of the content authoring policy model.
Illustratively, target authoring content for the target authoring object is authored according to a preset content authoring policy (typically a trained content authoring policy model) and target keywords.
Fig. 2 is a flow chart of a keyword determination method according to fig. 1, and as shown in fig. 2, the step 102 includes:
in step 1021, if the target authoring object is product content, the original product information is determined.
Wherein the original product information includes: parameters of the original product and the application scenario.
For example, the parameter of the original product refers to a certain characteristic value of a substance that is provided to the market (as distinguished from a commercial product), used and consumed by people, or needs to be marked when meeting certain needs of people. Including length, width, height, density, mass, physical characteristics, specifications, industrial standards of use, raw materials, production processes, addition values of various chemical raw materials, performance, production area, storage environment, service life, structure, and the like. The application scenario is preset by the user and is used for describing the information of the use condition of the original product.
In step 1022, if the target authoring object is article content, the article type corresponding to the article content is determined.
Wherein the article types include: general description, brand question and answer articles, customer visit factory notification, vacation notification, shopping guide description and new product release notification.
For example, the general description refers to a descriptive article for describing a product generated by the above target keyword combination, the brand question-answer article refers to a question-answer article for describing brand information (for example, dimensions of inquiring business capability, brand information, product performance, enterprise service and the like of a consumer) imitating a question asked by a consumer and giving an answer one by one, and the customer visit notification, the vacation notification, the shopping guide description and the new product release notification refer to notification articles generated according to target keywords such as time and place.
In step 1023, if the target authoring object is an aggregated page content, an aggregated page type corresponding to the aggregated page content is determined.
Wherein the aggregated page type includes: product poly-hinge, article poly-hinge and synthetic poly-hinge.
In step 1024, according to the original product information/article type/aggregated page type, a target keyword is determined based on a predetermined keyword determination policy.
Specifically, an authoring request triggered by a user is obtained, wherein the authoring request comprises an initial keyword selected by the user on a display interface of the electronic equipment; and determining a strategy to determine a target keyword based on a preset keyword according to the initial keyword and the original product information/article type/aggregated page type.
For example, as shown in step 102, while the user selects the initial keyword, the user may also manually input a content authoring requirement (usually, a description of the target authoring content to be authored by the user at this time), obtain the initial keyword according to the content authoring requirement and the user selection, and then refer to the original product information/article type/syndication page type to determine the target keyword.
Similarly, a strategy is determined based on the preset keywords to determine target keywords, or a strategy model can be determined by pre-trained keywords, the initial keywords, the demand keywords, the original product information/article type/aggregated page type are used as the input of the keyword determination model, and the target keywords are determined according to the output of the keyword determination strategy model.
Fig. 3 is a flowchart of an authoring content generation method shown in fig. 1, as shown in fig. 3, in step 103, comprising:
in step 1031, the target keyword is used as an input of a content authoring policy model trained in advance.
In step 1032, the target authoring content is determined from the output of the content authoring policy model.
It can be understood that, when the content authoring policy model is trained, a large number of data samples (including a certain number of target keywords and target authoring content) are obtained first, and the neural network model is trained to obtain the target authoring content of the target authoring object.
In addition, reading data after the target authoring content is released can be used as a data sample, the neural network model is trained, and the target authoring content of the reading data in a preset data range can be obtained according to the output of the trained neural network model.
Fig. 4 is a flowchart of another content authoring method suitable for marketing promotion according to fig. 1, as shown in fig. 4, the method further comprising:
in step 104, after the target authoring content is obtained, the target authoring content is published according to a content publishing plan triggered by the user.
Wherein the target authoring content is published on the target network platform.
Illustratively, the publication plan includes: immediate publishing, temporary publishing and custom publishing (the publishing time is selected by a user), and target authored content is published on a target network platform according to a content publishing plan selected by the user.
It is understood that the number of the target network platforms (i.e. sites) may be one or more, and the user determines one or more target network platforms according to the content distribution plan, and the user does not cross the target network platforms when distributing the target authoring content on the one or more target network platforms. For example, if the user determines to publish 5 articles on the target network platform 1 according to the content publishing plan, the 5 articles will not be published to the target network platform 2 (i.e. other target network platforms); alternatively, if the user determines to publish 1 article on the target network platform 1 on xx year x month x day 19:00 according to the content publication plan, the article will not be published to other target network platforms at the same time on xx year x month x day 19: 00.
In step 105, reading data within a preset time period after the target authoring content is released is obtained.
Wherein the reading data comprises at least one of the following: visitor number, session duration, hop rate, listing amount, and noun.
Illustratively, reading data of the target creation content is acquired, marketing promotion effects of the target creation content in a preset time period can be acquired in time, and enterprises can be helped to acquire marketing conditions of the target creation content in time so as to correct preset content creation strategies according to the marketing conditions.
In addition, historical data of all contents published on the target network platform can be checked, marketing effects are known through data comparison, and more valuable data are extracted from information to improve marketing effects.
Fig. 5 is a block diagram illustrating a content creation apparatus suitable for marketing promotion according to an exemplary embodiment, and as shown in fig. 5, the apparatus 500 is applied to an electronic device, and includes:
an authoring object determination module 510 for determining a target authoring object among preset authoring objects according to an authoring instruction triggered by a user, the authoring object including: product content, article content, and syndication page content;
a keyword determining module 520, connected to the authoring object determining module 510, for determining a target keyword corresponding to the target authoring object in a preset keyword database;
and an authoring content generating module 530, connected to the keyword determining module 520, for obtaining target authoring content for the target authoring object according to the target keyword and a preset content authoring policy.
Fig. 6 is a block diagram illustrating a structure of a keyword determination module according to fig. 5, where, as shown in fig. 6, the keyword determination module 520 includes:
the first determining unit 521, if the target authoring object is product content, determines original product information, which includes: parameters and application scenarios of the original product;
the second determining unit 522 determines an article type corresponding to the article content if the target authoring object is the article content, where the article type includes: general description, brand question and answer articles, customer visit factory notification, vacation notification, shopping guide description and new product release notification;
a third determining unit 523, if the target authoring object is an aggregated page content, determining an aggregated page type corresponding to the aggregated page content, where the aggregated page type includes: product poly-hinge, article poly-hinge and comprehensive poly-hinge;
a keyword determining unit 524, connected to the first determining unit 521, the second determining unit 522 and the third determining unit 523, respectively, for determining a target keyword based on a preset keyword according to the original product information/article type/aggregated page type.
Fig. 7 is a block diagram showing a structure of an authoring content generation module according to fig. 5, and as shown in fig. 7, the authoring content generation module 530 includes:
an input unit 531, which takes the target keyword as an input of a pre-trained content authoring policy model;
an output unit 532, connected to the input unit 531, determines the target authoring content according to the output of the content authoring policy model.
Fig. 8 is a schematic structural diagram of another content creation apparatus suitable for marketing promotion according to fig. 5, as shown in fig. 8, the apparatus further includes:
the publishing module 540, after acquiring the target authoring content, publishes the target authoring content according to a content publishing plan triggered by a user;
a data feedback module 550, connected to the publishing module 540, for obtaining reading data within a preset time period after the target authoring content is published, where the reading data includes at least one of the following: visitor number, session duration, hop rate, listing amount, and noun.
In summary, the present disclosure relates to a content creation method and device suitable for marketing promotion, applied to an electronic device, the method including: determining a target authoring object in preset authoring objects according to an authoring instruction triggered by a user, wherein the authoring object comprises: product content, article content, and syndication page content; determining a target keyword corresponding to a target authoring object in a preset keyword database; and acquiring target authoring content aiming at the target authoring object according to the target keyword and a preset content authoring strategy. The target creation content suitable for marketing promotion can be created according to the target keywords of the target object created by the user, the time and the energy for the user to learn related industry knowledge and create the content are saved, and the marketing strength of the target creation content is improved.
The preferred embodiments of the present disclosure are described in detail with reference to the accompanying drawings, however, the present disclosure is not limited to the specific details of the above embodiments, and various simple modifications may be made to the technical solution of the present disclosure within the technical idea of the present disclosure, and these simple modifications all belong to the protection scope of the present disclosure.
It should be noted that, in the foregoing embodiments, various features described in the above embodiments may be combined in any suitable manner, and in order to avoid unnecessary repetition, various combinations that are possible in the present disclosure are not described again.
In addition, any combination of various embodiments of the present disclosure may be made, and the same should be considered as the disclosure of the present disclosure, as long as it does not depart from the spirit of the present disclosure.
Claims (10)
1. A content creation method suitable for marketing promotion, which is applied to an electronic device, the method comprising:
determining a target authoring object in preset authoring objects according to an authoring instruction triggered by a user, wherein the authoring objects comprise: product content, article content, and syndication page content;
determining a target keyword corresponding to the target authoring object in a preset keyword database;
and acquiring target authoring content aiming at the target authoring object according to the target keyword and a preset content authoring strategy.
2. The content authoring method for marketing promotion according to claim 1, wherein said determining a target keyword corresponding to said target authoring object in a preset keyword database comprises:
if the target creation object is product content, determining original product information, wherein the original product information comprises: parameters and application scenarios of the original product;
if the target authoring object is article content, determining an article type corresponding to the article content, wherein the article type comprises: general description, brand question and answer articles, customer visit factory notification, vacation notification, shopping guide description and new product release notification;
if the target creation object is the content of the aggregated page, determining the type of the aggregated page corresponding to the content of the aggregated page, wherein the type of the aggregated page comprises: product poly-hinge, article poly-hinge and comprehensive poly-hinge;
and determining a strategy to determine a target keyword based on a preset keyword according to the original product information/article type/aggregation page type.
3. The content authoring method applicable to marketing promotion of claim 2, wherein the determining a target keyword based on a preset keyword determination strategy according to the original product information/article type/aggregated page type comprises:
acquiring an authoring request triggered by a user, wherein the authoring request comprises initial keywords selected by the user on a display interface of electronic equipment;
and determining a strategy to determine a target keyword based on a preset keyword according to the initial keyword and the original product information/article type/aggregated page type.
4. The content authoring method applicable to marketing promotion according to claim 1, wherein said obtaining of targeted authoring content for said targeted authoring object according to said targeted keyword and a preset content authoring policy comprises:
the target keywords are used as the input of a pre-trained content creation strategy model;
and determining the target authoring content according to the output of the content authoring strategy model.
5. The content authoring method for marketing promotion of claim 1 further comprising:
after the target authoring content is obtained, publishing the target authoring content according to a content publishing plan triggered by a user;
reading data in a preset time period after the target authoring content is published is obtained, wherein the reading data comprises at least one of the following data: visitor number, session duration, hop rate, listing amount, and noun.
6. The content authoring method for marketing promotion of claim 5, wherein said publishing the targeted authoring content according to a user-triggered content publishing plan comprises:
and publishing the target authoring content on a target network platform.
7. A content creation apparatus suitable for marketing promotion, applied to an electronic device, the apparatus comprising:
the authoring object determining module determines a target authoring object in preset authoring objects according to an authoring instruction triggered by a user, wherein the authoring object comprises: product content, article content, and syndication page content;
the keyword determining module is connected with the authoring object determining module and is used for determining a target keyword corresponding to the target authoring object in a preset keyword database;
and the authored content generation module is connected with the keyword determination module and is used for acquiring target authored content aiming at the target authored object according to the target keyword and a preset content authoring strategy.
8. The content creation apparatus for marketing promotion of claim 7, wherein the keyword determination module comprises:
a first determining unit, configured to determine original product information if the target authoring object is a product content, where the original product information includes: parameters and application scenarios of the original product;
a second determining unit, configured to determine an article type corresponding to the article content if the target authoring object is the article content, where the article type includes: general description, brand question and answer articles, customer visit factory notification, vacation notification, shopping guide description and new product release notification;
a third determining unit, configured to determine, if the target authoring object is an aggregated page content, an aggregated page type corresponding to the aggregated page content, where the aggregated page type includes: product poly-hinge, article poly-hinge and comprehensive poly-hinge;
and the keyword determining unit is respectively connected with the first determining unit, the second determining unit and the third determining unit, and determines a target keyword based on a preset keyword determining strategy according to the original product information/article type/aggregated page type.
9. The content authoring apparatus for marketing promotion of claim 7, wherein the authoring content generation module comprises:
the input unit is used for inputting the target keywords as a pre-trained content creation strategy model;
and the output unit is connected with the input unit and determines the target authoring content according to the output of the content authoring strategy model.
10. The content authoring apparatus adapted for marketing promotion of claim 7, further comprising:
the release module is used for releasing the target creative content according to a content release plan triggered by a user after the target creative content is acquired;
the data feedback module is connected with the publishing module and used for acquiring reading data in a preset time period after the target creation content is published, wherein the reading data comprises at least one of the following data: visitor number, session duration, hop rate, listing amount, and noun.
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| CN109815363A (en) * | 2018-12-12 | 2019-05-28 | 平安科技（深圳）有限公司 | Generation method, device, terminal and the storage medium of lyrics content |
| CN111832275A (en) * | 2020-09-21 | 2020-10-27 | 北京百度网讯科技有限公司 | Text creation method, device, equipment and storage medium |
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