CN113220987A - Knowledge crowdsourcing platform construction method based on incentive recommendation - Google Patents

Knowledge crowdsourcing platform construction method based on incentive recommendation Download PDF

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CN113220987A
CN113220987A CN202110452290.3A CN202110452290A CN113220987A CN 113220987 A CN113220987 A CN 113220987A CN 202110452290 A CN202110452290 A CN 202110452290A CN 113220987 A CN113220987 A CN 113220987A
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吴雯
周锡雄
贺樑
马锐
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East China Normal University
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Abstract

The invention discloses a knowledge crowdsourcing platform construction method based on incentive recommendation, which comprises the following steps of: constructing a labeling task completion mode under different excitation modes; constructing and training a labeling task completion mode recommendation model LRC based on different incentives; according to the user great five character grid test value, calculating recommendation probabilities of different labeling task completion modes by using the model LRC, and recommending the different labeling task completion modes according to probability priority; and distributing and guiding the user to complete the task according to the labeling task completion mode selected by the user, acquiring a user task completion result, and calculating user rewards in the corresponding task completion mode. The invention meets the external and internal requirements of the user for completing the task by providing and recommending different task completion modes, reduces the money cost of the task publisher, and improves the quality of crowdsourcing task completion.

Description

Knowledge crowdsourcing platform construction method based on incentive recommendation
Technical Field
The invention relates to the computer technology, in particular to the field of artificial hybrid intelligence, and particularly relates to a knowledge crowdsourcing platform construction method based on incentive recommendation.
Background
The current deep learning model requires mass data for training, and a large number of labeling tasks are generated. Unlike expert labeling, task labeling via crowd-sourcing is a lower cost option. However, the pursuit of autonomy, individuality and diversity by user groups with different characters varies, with different task participation incentives, and an optimal task rewarding scheme should meet the motivational needs of different users.
According to the analysis of the existing crowdsourcing platform, the current mainstream mode of stimulating users to participate and complete tasks is money stimulation, the diversified stimulation requirements of users with different characters can not be met, and the problems that the participation enthusiasm of the users is low, the task completion quality is good and uneven, and task publishers need to bear high money cost exist.
Disclosure of Invention
The invention aims to provide a knowledge crowdsourcing platform construction method based on incentive recommendation.
The specific technical scheme for realizing the purpose of the invention is as follows:
a knowledge crowdsourcing platform construction method based on incentive recommendation is characterized by comprising the following specific steps:
step 1: constructing a labeling task completion mode under different excitation modes, which specifically comprises the following steps: a personal challenge mode taking self achievement as main money as auxiliary incentive, a friend PK mode taking social competition as main money as auxiliary incentive and a common mode taking money as incentive;
step 2: constructing and training a labeling task completion mode recommendation model LRC based on different incentives;
and step 3: according to the user great five character grid test value, calculating recommendation probabilities of different labeling task completion modes by using the model LRC, and recommending the different labeling task completion modes according to probability priority;
and 4, step 4: and distributing and guiding the user to complete the task according to the labeling task completion mode selected by the user, acquiring a user task completion result, and calculating user rewards in the corresponding task completion mode.
The step 2 specifically comprises the following steps:
constructing an marked task completion mode recommendation model LRC based on different excitations by using a logistic regression method, collecting preference values of different users for different task completion modes and large quintet test values of the different users, constructing a data set by using the preference values and the large quintet test values, and training the model LRC by using the data set; the formula of the model LRC is:
Figure BDA0003039266180000021
wherein, YkThe recommendation probability of the kth task completion mode, x is the test value of the user large five characters, wiOr wkAnd b is an offset term, and N is the number of task completion modes.
The step 3 specifically comprises the following steps:
and (3) calculating the recommendation probability of different task completion modes by using the model LRC in the step 2 according to the user large five character test value, and forming a recommendation sequence according to the sequence of the probability from large to small in the different task completion modes and displaying the recommendation sequence in an interface.
Step 4, calculating the user reward in the corresponding task completion mode specifically comprises the following steps:
in the tasks distributed to the user in each task completion mode, part of the tasks have standard results and are used as a basis for measuring the quality of the tasks completed by the user. Each task completion mode provides a monetary reward when the minimum completion quality requirement is met, wherein the personal challenge mode gives the user a fixed basic monetary reward, and the winner of the friend PK mode and the monetary reward in the general mode are calculated according to the following formula:
Figure BDA0003039266180000022
Total=Base+Bonus (3)
wherein Base is basic wage, AuFor user task completion accuracy, R is money award total, AaveBonus is the amount of the reward, and Total is the monetary reward ultimately received by the user, for the average accuracy with which all users complete the task.
The invention has the beneficial effects that:
the method provides task completion modes with different incentive modes, can meet the requirements of users on different incentives, improves the participation enthusiasm of the users, and solves the problem of overhigh cost under single monetary incentive; according to the personality difference of the individual users, the recommendation sequence is adjusted, the users are further guided to select a mode suitable for the own incentive demands, and the quality of crowdsourcing task completion is improved.
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FIG. 1 is a flow chart of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the following specific examples and the accompanying drawings. The procedures, conditions, experimental methods and the like for carrying out the present invention are general knowledge and common general knowledge in the art except for the contents specifically mentioned below, and the present invention is not particularly limited.
Examples
Referring to fig. 1, fig. 1 is a flowchart of a knowledge crowdsourcing platform construction method based on incentive recommendation according to an embodiment of the present invention, including the following steps:
step 1: constructing a labeling task completion mode under different excitation modes;
a personal challenge model with satisfaction of self-achievement as a primary incentive, a friend PK model with social competition as a primary incentive, and a general model with money as a primary incentive are constructed.
The personal challenge mode is that a single person independently completes a task, the task difficulty is gradually increased according to the user capacity, and the incentive requirement of the user for self achievement is mainly met; the friend PK mode is a mode that two persons compete to complete tasks, the task difficulty is simple, medium and difficult, and the social competition incentive requirements of users are mainly met; the common mode is that a single person independently completes a task, the task difficulty is random, and the monetary incentive requirements of users are mainly met.
Step 2: constructing and training a labeling task completion mode recommendation model LRC based on different incentives;
constructing an annotated task completion mode recommendation model LRC based on different excitations by using a logistic regression method, wherein the formula of the model LRC is as follows:
Figure BDA0003039266180000031
wherein, YkThe recommendation probability of the kth task completion mode, x is the test value of the user large five characters, wiOr wkAnd b is an offset term, and N is the number of task completion modes.
Collecting preference values of a user for different task completion modes and large five character test values of different users, numbering the different task completion modes from 0, selecting the task completion mode with the largest preference value from the preference values of the user for the different task completion modes, wherein the number of the task completion mode and the large five character test value of the user form a preference record of the user, the preference records of all the users form a data set, and the data set is used for training the LRC (line road controller) model.
And step 3: according to the user great five character grid test value, calculating the recommendation probability of different labeling task completion modes by using the LRC, and recommending the different labeling task completion modes according to probability priority;
and (3) testing the user large five-character lattice to obtain a 5-dimensional user character lattice test value vector, inputting the vector into the model LRC trained in the step (2) to obtain the recommendation probabilities of different task completion modes, arranging the different task completion modes according to the priority order from large to small according to the probabilities, and displaying the different task completion modes in an interface.
And 4, step 4: and allocating tasks according to the labeling task completion mode selected by the user, acquiring the task completion result of the user, and calculating the user reward in the corresponding task completion mode.
And distributing n tasks according to the labeling task completion mode selected by the user, wherein the m tasks have standard results, and if the accuracy rate of the user for completing the m tasks is more than 50%, giving monetary reward to the user. Wherein, the personal challenge mode gives the user a fixed basic money reward, and the winner of the friend PK mode and the money reward under the common mode are calculated according to the following formula:
Figure BDA0003039266180000041
Total=Base+Bonus (6)
wherein Base is basic wage, AuFor user task completion accuracy, R is money award total, AaveBonus is the amount of the reward, and Total is the monetary reward ultimately received by the user, for the average accuracy with which all users complete the task.

Claims (4)

1. A knowledge crowdsourcing platform construction method based on incentive recommendation is characterized by comprising the following specific steps:
step 1: constructing a labeling task completion mode under different excitation modes, which specifically comprises the following steps: a personal challenge mode taking self achievement as main money as auxiliary incentive, a friend PK mode taking social competition as main money as auxiliary incentive and a common mode taking money as incentive;
step 2: constructing and training a labeling task completion mode recommendation model LRC based on different incentives;
and step 3: according to the user great five character grid test value, calculating recommendation probabilities of different labeling task completion modes by using the model LRC, and recommending the different labeling task completion modes according to probability priority;
and 4, step 4: and distributing and guiding the user to complete the task according to the labeling task completion mode selected by the user, acquiring a user task completion result, and calculating user rewards in the corresponding task completion mode.
2. The knowledge crowdsourcing platform construction method based on incentive recommendation according to claim 1, wherein the step 2 is specifically:
constructing an marked task completion mode recommendation model LRC based on different excitations by using a logistic regression method, collecting preference values of different users for different task completion modes and large quintet test values of the different users, constructing a data set by using the preference values and the large quintet test values, and training the model LRC by using the data set; the formula of the model LRC is:
Figure FDA0003039266170000011
wherein, YkThe recommendation probability of the kth task completion mode, x is the test value of the user large five characters, wiOr wkAnd b is an offset term, and N is the number of task completion modes.
3. The knowledge crowdsourcing platform construction method based on incentive recommendation according to claim 1, wherein the step 3 is specifically:
and (3) calculating the recommendation probability of different task completion modes by using the model LRC in the step 2 according to the user large five character test value, and forming a recommendation sequence according to the sequence of the probability from large to small in the different task completion modes and displaying the recommendation sequence in an interface.
4. The knowledge crowdsourcing platform construction method based on incentive recommendation according to claim 1, wherein the calculating of the user reward in the corresponding task completion mode in step 4 is specifically:
in the tasks distributed to the user in each task completion mode, part of the tasks have standard results and are used as a basis for measuring the quality of the tasks completed by the user; each task completion mode provides a monetary reward when the minimum completion quality requirement is met, wherein the personal challenge mode gives the user a fixed basic monetary reward, and the winner of the friend PK mode and the monetary reward in the general mode are calculated according to the following formula:
Figure FDA0003039266170000021
Total=Base+Bonus (3)
wherein Base is basic wage, AuFor user task completion accuracy, R is money award total, AaveBonus is the amount of the reward, and Total is the monetary reward ultimately received by the user, for the average accuracy with which all users complete the task.
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Citations (3)

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Publication number Priority date Publication date Assignee Title
CN110245980A (en) * 2019-05-29 2019-09-17 阿里巴巴集团控股有限公司 The method and apparatus for determining target user's exiting form based on neural network model
CN110647678A (en) * 2019-09-02 2020-01-03 杭州数理大数据技术有限公司 Recommendation method based on user character label
US10839446B1 (en) * 2019-08-20 2020-11-17 Capital One Services, Llc Systems and methods for recommending personalized rewards based on customer profiles and customer preferences

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN110245980A (en) * 2019-05-29 2019-09-17 阿里巴巴集团控股有限公司 The method and apparatus for determining target user's exiting form based on neural network model
US10839446B1 (en) * 2019-08-20 2020-11-17 Capital One Services, Llc Systems and methods for recommending personalized rewards based on customer profiles and customer preferences
CN110647678A (en) * 2019-09-02 2020-01-03 杭州数理大数据技术有限公司 Recommendation method based on user character label

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
刘媛妮等: "移动群智感知激励机制研究综述", 《重庆邮电大学学报(自然科学版)》 *

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