CN113139782A - Intelligent control system for converged media - Google Patents

Abstract

The invention discloses an intelligent control system for a converged media, which adopts a converged media intelligence library, a media talent culture platform, a converged media command management platform, a converged media data monitoring platform, a converged media data scheduling platform and a propagation pushing platform, and stores the related resource information of the converged media through the converged media intelligence library; the media talent culture platform cultures related media-fused talents; the converged media command management platform issues and manages the related resource information of the converged media; monitoring related resource information of a converged medium by a converged medium data monitoring platform; and the propagation pushing platform propagates and pushes the related resource information of the converged media. According to the invention, through technology fusion, data fusion and service fusion, the mutual fusion and intercommunication of regional media platforms, unified office, unified command and scheduling, unified propaganda and launching are realized, party administration resources and propaganda contents are efficiently managed, and a truly fused media transmission system is constructed; constructing an effective propagation matrix for fusing the news information of the media center; the problem of content production of the media center is solved.

Description

Intelligent control system for converged media

Technical Field

The invention relates to the technical field of media management and control, and particularly discloses a media-integrated intelligent control system.

Background

The media integration brings huge changes of media ecology, and the appearance of big data enables the deep and unique pursuit of news media for news contents to be more urgent. The audience also has a stronger desire to participate in the news production and dissemination process. In China, a district-county level media is an important channel for people to know information such as local politics, economy, livelihood and the like, and is a window for people in China to know the conditions of the places, and media propaganda content is important for constructing local images. Along with the development of the situation of the fused media, the official media also need to adapt to the situation of the era when being publicized externally. The fusion development of the traditional media and the emerging media is directly related to the development of the mainstream public opinion place and the safety of the consciousness and morphology field. However, the practice of the converged media in China is still in the initial stage at present, and a standard, practical and effective converged media construction model is not formed in the aspects of understanding, construction, effect evaluation and the like of the converged media. The convergence media center accumulates many problems, the systematic, the mechanical, the capital, the personnel, the external, the internal and so on are limited by various factors, the development of the convergence media is still in the initial stage of continuous exploration, and various problems also exist. For example: more mechanisms present a cooperative relationship instead of a fusion relationship, and people are aged and lack in compilation; secondly, various new media products are redundant, and a technical provider lacks standards and needs to be further fused; the content lacks richness and attraction, and lacks the characteristics of new media; fourthly, a real new media propagation matrix is not established, and an influential information outlet is lacked.

Therefore, the above-mentioned drawbacks of the existing fusion media in the development process are a technical problem to be solved.

Disclosure of Invention

The invention provides an intelligent control system for a converged media, and aims to solve the technical problem of the defects in the development process of the existing converged media.

The invention provides an intelligent control system for a converged media, which comprises a converged media intelligence library, a media talent culture platform, a converged media command management platform, a converged media data monitoring platform, a converged media data scheduling platform and a propagation pushing platform, wherein,

the intelligent fused media library is used for storing relevant resource information of the fused media;

the medium talent culture platform is used for culturing related medium-fused talents;

the media-merging command management platform is used for issuing and managing the related resource information of the merged media;

the system comprises a converged media data monitoring platform, a converged media data processing platform and a converged media data processing platform, wherein the converged media data monitoring platform is used for monitoring related resource information of converged media;

the converged media data scheduling platform is used for scheduling the relevant resource information of the converged media;

and the propagation pushing platform is used for propagating and pushing the related resource information of the converged media.

Further, the media-oriented intelligence library comprises an experience sharing module, a vertical post module, a guidance module and a communication module,

the experience sharing module is used for enabling members of the expert group to develop the media in the pulse taking area and share the successful experience;

the stand pole module is used for observing the daily government affair hot spots, commenting excellent cases and typical tree stand poles;

the guidance module is used for selecting expert group members when the government encounters an emergency and providing public opinion online and offline correspondence guidance and government affair media consultation guidance;

and the communication module is used for organizing and holding the peak meeting to form a normalized communication mechanism.

Further, the media talent training platform comprises a training module,

and the training module is used for providing government affair media operation, government affair products, big data and officer media literacy courses and organizing online and offline training.

Furthermore, the media-integrating command management platform comprises an information integration management module, a multi-platform one-key sending module, a video conversion and distribution module, a central storage module and a same-frequency resonance propagation effect module,

the information integrated management module is used for integrated management of decision making, acquisition, editing, auditing, publishing, evaluating and checking whole processes;

the multi-platform one-key sending module is used for integrating a plurality of media platforms to carry out one-key sending;

the video conversion and distribution module is used for realizing live video broadcasting, cutting while playing and watching clips again, generating secondary video transmission, and the video clips support the functions of cutting time length, cutting pictures, adding subtitles, sound and special effects;

the central storage module is used for cloud storage, providing internal and external marine materials and adding multimedia content for operation;

and the same-frequency resonance propagation effect module is used for distributing multimedia contents by adopting a set of people and horses, multi-product generation and multiple channels.

Further, the information integration management module comprises a decision unit, a collection unit, an editing unit, an auditing unit, a release unit, an evaluation unit and an assessment unit,

the decision unit is used for discovering social hotspots through all-media monitoring and providing news materials; monitoring visual chart data of the multi-platform account, timely and comprehensively grasping the operation effect of a new media account, and using data to assist operation decision; self-help information analysis, namely assisting in propagation decision by means of a voice analysis method and a high-frequency word analysis method;

the acquisition unit is used for acquiring and aggregating hot contents of multiple platforms and updating the contents of the account numbers of the multiple platforms in real time;

the editing unit is used for uniformly editing various types of contents and performing self-adaptive typesetting; content visualization real-time preview; releasing at fixed time and planning the content in advance; the multimedia video editing tool is adopted, and the functions of live broadcasting, cutting while playing, watching clip again, cutting duration, picture, adding caption, sound and special effect are realized; overall management of multimedia contents;

the auditing unit is used for setting auditing processes for important media accounts, important information and key personnel and performing multi-level auditing;

the release unit is used for synchronously sending by adopting a plurality of media platforms and a plurality of accounts by one key, and sending matrix accounts by one key in groups;

the evaluation unit is used for mastering daily release conditions, topic participation and propagation effects in real time, knowing the attention of net friends and comprehensively evaluating the operation stability;

and the assessment unit is used for introducing a media account evaluation system and scientifically assessing the full media propagation influence.

Furthermore, the fused media data monitoring platform comprises a monitoring module, a pre-judging module, a finding module, an early warning module, a judging module, a cooperation module and a feedback module,

the monitoring module is used for carrying out technical processing on the whole network data and monitoring hot spots and sensitive information in real time;

the pre-judging module is used for analyzing public sentiments and finding potential hotspots or public sentiments;

the discovery module is used for monitoring and analyzing the whole network and discovering related hotspots or public opinions in time;

the early warning module is used for setting early warning reminding, tracking public sentiment discovery in real time and coping with the public sentiment discovery in time;

the studying and judging module is used for analyzing natural semantics, retrieving and gathering sensitive contents and automatically counting change trends;

the cooperation module is used for upper and lower-level assessment management, cooperative office, media account mining and cooperative sound production;

and the feedback module is used for carrying out statistical analysis and report feedback on the public sentiment.

Furthermore, the media data scheduling platform comprises a public opinion monitoring data scheduling module, an account management data scheduling module and a content transmission scheduling module,

the public opinion monitoring data scheduling module is used for scheduling the trend of the monitoring information of the whole network, the distribution ratio of platform information and the development trend of events;

the account management data scheduling module is used for scheduling the operation overview of each media account and the picture of the fan crowd;

the content transmission scheduling module is used for mastering the basic operation condition of the matrix account in real time; mastering the release condition, the propagation effect and the topic participation details of daily melting media, mastering the attention of net friends and comprehensively evaluating the propaganda effect.

Further, the transmission pushing platform comprises a high-quality resource intelligent delivery module, a three-dimensional orientation pushing module, an originality management display module and a data effect analysis display module,

the high-quality resource intelligent delivery module is used for carrying out multi-dimensional combination customized accurate popularization according to user preference scenes, vertical industry crowds, microblog search records, user information of users in specified business circles and user browsing traces;

the three-dimensional directional pushing module is used for carrying out three-dimensional directional pushing on multi-dimensional crowds according to user behaviors, social relations, user attributes and an applicable platform;

the creative management display module is used for displaying different creatives aiming at different favorite crowds, and intelligently matching and preferentially displaying user interest and design creatives;

and the data effect analysis and presentation module is used for comprehensively refining the interaction data, dynamically analyzing the crowd attributes and completely presenting the spread data according to the social interaction data, the video consumption data, the conversion click data and the crowd attribute data.

Furthermore, the intelligent control system for the converged media also comprises a news writing robot,

a news authoring robot is used for natural language understanding and natural language generation in natural language processing.

Further, the news authoring robot includes a template-type news authoring robot, a pull-type news authoring robot, and a production-type news authoring robot,

the template type news writing robot is used for searching candidate templates based on the input knowledge points and the template base, screening the intelligent templates by using an optimization algorithm, determining the finally and really used template, and generating news texts based on the template obtained by screening;

the extraction type news writing robot is used for performing text analysis on a given square, selecting and generalizing text contents, and converting and generating an abstract;

the generative news writing robot is used for generative natural language processing and is used for writing news reports in a natural language form according to an existing text generation mode through a sequential deep learning and reinforcement learning technology.

The beneficial effects obtained by the invention are as follows:

the intelligent control system for the converged media adopts a converged media intelligence library, a media talent culture platform, a converged media command management platform, a converged media data monitoring platform, a converged media data scheduling platform and a propagation pushing platform, and stores the related resource information of the converged media through the converged media intelligence library; the media talent culture platform cultures related media-fused talents; the converged media command management platform issues and manages the related resource information of the converged media; monitoring related resource information of a converged medium by a converged medium data monitoring platform; and the propagation pushing platform propagates and pushes the related resource information of the converged media. The intelligent control system for the converged media realizes mutual convergence and intercommunication of regional media platforms, unified office, unified command and scheduling and unified propaganda launching by technical fusion, data fusion and service fusion, efficiently manages party administration resources and propaganda contents and constructs a truly converged media transmission system; constructing an effective propagation matrix for fusing the news information of the media center; the problem of content production of a converged media center is solved; the multimedia integration system integrates resources of a media center, takes a technical platform as a support, takes integrated editing as a way, takes comprehensive information service as main content, takes mobile transmission as a main channel, builds a relatively perfect multimedia integration modern transmission system, and realizes deep integration in the aspects of flow design, content production, broadcasting scheduling, effect evaluation, personnel management, performance assessment, technical support and the like.

Drawings

FIG. 1 is a functional block diagram of a first embodiment of an intelligent control system for converged media provided by the present invention;

FIG. 2 is a functional block diagram of one embodiment of the converged media wizard shown in FIG. 1;

FIG. 3 is a functional block diagram of one embodiment of the media talent culture platform shown in FIG. 1;

FIG. 4 is a functional block diagram of an embodiment of the converged media orchestration management platform shown in FIG. 1;

FIG. 5 is a functional block diagram of an embodiment of the information integration management module shown in FIG. 4;

FIG. 6 is a functional block diagram of an embodiment of the converged media data monitoring platform shown in FIG. 1;

FIG. 7 is a functional block diagram of an embodiment of the converged media data scheduling platform shown in FIG. 1;

FIG. 8 is a functional block diagram of an embodiment of the propagation pushing platform shown in FIG. 1;

FIG. 9 is a functional block diagram of a second embodiment of a converged media intelligent control system provided by the present invention;

fig. 10 is a functional block diagram of an embodiment of the news authoring robot shown in fig. 9.

The reference numbers illustrate:

10. merging the media intelligence library; 20. a media talent culture platform; 30. a media command management platform is integrated; 40. a converged media data monitoring platform; 50. a converged media data scheduling platform; 60. a propagation pushing platform; 11. an experience sharing module; 12. a pole module; 13. a guidance module; 14. an alternating current module; 21. a training module; 31. an information integration management module; 32. a multi-platform one-key sending module; 33. a video conversion distribution module; 34. a central storage module; 35. a same frequency resonance propagation effect module; 311. a decision unit; 312. a collection unit; 313. an editing unit; 314. an auditing unit; 315. a release unit; 316. an evaluation unit; 317. an assessment unit; 41. a monitoring module; 42. a prejudgment module; 43. a discovery module; 44. an early warning module; 45. a judging module; 46. a coordination module; 47. a feedback module; 51. a public opinion monitoring data scheduling module; 52. an account management data scheduling module; 53. a content propagation scheduling module; 61. a high-quality resource intelligent delivery module; 62. a stereotactic push module; 63. a creative management display module; 64. a data effect analysis and presentation module; 70. a news writing robot; 71. a template-type news writing robot; 72. a pull-out news writing robot; 73. and a generative news writing robot.

Detailed Description

In order to better understand the technical solution, the technical solution will be described in detail with reference to the drawings and the specific embodiments.

As shown in fig. 1, a first embodiment of the present invention provides an intelligent control system for converged media, which includes a converged media intelligence library 10, a media talent training platform 20, a converged media command management platform 30, a converged media data monitoring platform 40, a converged media data scheduling platform 50, and a propagation pushing platform 60, where the converged media intelligence library 10 is configured to store relevant resource information of converged media; a media talent culture platform 20 for culturing related media-fused talents; the converged media command management platform 30 is used for issuing and managing the relevant resource information of the converged media; a converged media data monitoring platform 40 for monitoring the relevant resource information of the converged media; a converged media data scheduling platform 50, configured to schedule relevant resource information of converged media; and the propagation pushing platform 60 is used for propagating and pushing the related resource information of the converged media. In the embodiment, through technology fusion, data fusion and service fusion, the mutual fusion and intercommunication of regional media platforms, unified office, unified command and scheduling, unified propaganda launching and high-efficiency management of party administration resources and propaganda contents are realized.

In the above structure, please refer to fig. 2, fig. 2 is a schematic diagram of functional modules of an embodiment of the converged media intelligence shown in fig. 1, in this embodiment, the converged media intelligence 10 includes an experience sharing module 11, a post module 12, a guidance module 13, and an exchange module 14, the experience sharing module 11 is used for members of the expert group to take a pulse regional media development and share successful experiences; a post module 12 for observing the daily government affairs hot spots, commenting excellent cases, and typical posts of trees; the guidance module 13 is used for selecting expert group members when the government encounters an emergency, and providing public opinion online and offline correspondence guidance and government affair media consultation guidance; and the communication module 14 is used for organizing and holding the peak meeting to form a normalized communication mechanism. The media-integrated intelligent control system provided by the embodiment establishes a new government affair media college, invites colleges, new government affair media experts and central media to be generally organized into a 'government media joint expert group', visits excellent government affair organizations, visits an operation team through on-site investigation and conference discussion, investigates a platform working mechanism, shares development experience and achievement of exchange basic government affair microblogs, and combs a sample post. The new media academy of government affairs organizes the new media seminar of government affairs area or industry government affairs periodically according to the demands of each region, invites colleges of colleges and universities, new media academy of government affairs and experts of the public affairs observation group to develop new media of region, shares the successful experience, and promotes the healthy development of new media of region government affairs. The expert team will observe the daily government hot spots, comment on excellent cases, tree typical benchmarks. When the government encounters an emergency, the new media college of government affairs selects expert group members with rich practical experience according to the government affair requirements, and provides 7-24-hour public opinion online and offline corresponding guidance and new media consultation guidance of government affairs in a targeted manner. At the same time, government affair V will be organized annually to influence the peak meeting. The influence peak of the government affair V is the activity which is initiated by the headquarter of the New wave firstly, takes the central network letter as a guide unit, and is most influential in the industry which is jointly sponsored by the civil daily newspaper, the New wave and the microblog, so that a normal communication mechanism is formed, and the attention of all circles of society, particularly new media representatives of the government affairs in China is attracted. By referring to the successful experience of the headquarter of the New wave, the network credit office is used as a guiding unit for organizing the influence peak meeting of the government affairs V, and the meeting is provided with excellent government affair microblog representatives, academic authority experts, media representatives and the like of the whole province, and the results obtained by annual government affair microblogs are summarized and shared together to call the government affair microblog development of the new era. And simultaneously issuing an annual government affair microblog report, and carrying out outing on government affair microblogs, cases and officials with outstanding annual performance, so that the government affair microblog report is planned to be a most representative profession in the field of Internet and government, and the influence of continuous upgrading is formed.

Further, referring to fig. 3, fig. 3 is a functional module diagram of an embodiment of the media talent training platform shown in fig. 1, in this embodiment, the media talent training platform 20 includes a training module 21, and the training module 21 is used for providing government affairs media operation, government affairs products and big data, officer media literacy courses, and organizing online and offline training. The new media academy of the new media of the new wave government affairs has elite teams of hundreds of experts in all fields of all industries in the country, and members cover college students, national ministries, leaders of new media of governments in provinces, cities, districts and counties, operators of new media of the first-line real estate government affairs, general catalogues of central-level media and local mainstream media and the like. And (3) providing 50 primary and advanced courses such as government affair new media operation, government affair products and big data, officer new media literacy and the like, and organizing online and offline training.

Preferably, please refer to fig. 4, where fig. 4 is a schematic functional module diagram of an embodiment of the unified media command management platform shown in fig. 1, in this embodiment, the unified media command management platform 30 includes an information integration management module 31, a multi-platform one-key sending module 32, a video conversion distribution module 33, a central storage module 34, a same-frequency resonance propagation effect module 35, and the information integration management module 31 is configured to perform integrated management on a whole flow of decision, acquisition, editing, auditing, publishing, evaluation, and assessment; a multi-platform one-key sending module 32, configured to integrate multiple media platforms to perform one-key sending; the video conversion and distribution module 33 is used for realizing live video broadcasting, cutting while playing and reviewing clips, generating secondary video transmission, and enabling the video clips to support the functions of cutting time, cutting pictures, adding subtitles, sounding and special effects; the central storage module 34 is used for cloud storage, providing marine and foreign materials and adding multimedia contents for operation; and the same-frequency resonance propagation effect module 35 is used for distributing multimedia contents by adopting a set of people and horses, multi-product generation and multiple channels. The media-oriented command management platform is an effective tool for news information multimedia release management, and has the following functions: information integration management: the whole process of 'planning, collecting, editing, reviewing, issuing, evaluating and examining' is integrally managed. Multi-platform one-key send: the converged media command management platform integrates more than ten media platforms such as microblog, WeChat, penguin number, hundred family number, first item number and the like. Video conversion and distribution: the method can realize live video broadcasting, cutting while playing and review clipping, generates secondary video transmission, and supports the functions of cutting duration, cutting pictures, adding subtitles, playing sound, special effects and the like. Central storage: the cloud storage ensures that the content is safe and convenient, provides the internal and external materials, and increases the multimedia content for operation. Same-frequency resonance propagation effect: the transmission effects of a set of people and horses, multi-product generation and multi-channel distribution are realized.

Further, referring to fig. 5, fig. 5 is a functional module schematic diagram of an embodiment of the information-integration management module shown in fig. 4, in this embodiment, the information-integration management module 31 includes a decision unit 311, a collection unit 312, an editing unit 313, an auditing unit 314, a publishing unit 315, an evaluating unit 316 and an examining unit 317, the decision unit 311 is configured to discover social hotspots through full-media monitoring and provide news materials; monitoring visual chart data of the multi-platform account, timely and comprehensively grasping the operation effect of a new media account, and using data to assist operation decision; self-help information analysis, namely assisting in propagation decision by means of a voice analysis method and a high-frequency word analysis method; the acquisition unit 312 is configured to acquire and aggregate multi-platform popular content, and update multi-platform account content in real time; the editing unit 313 is used for uniformly editing various forms of contents and performing self-adaptive typesetting; content visualization real-time preview; releasing at fixed time and planning the content in advance; the multimedia video editing tool is adopted, and the functions of live broadcasting, cutting while playing, watching clip again, cutting duration, picture, adding caption, sound and special effect are realized; overall management of multimedia contents; the auditing unit 314 is used for setting auditing processes for important media accounts, important information and key personnel and performing multi-level auditing; the issuing unit 315 is configured to use multiple media platforms, perform one-key synchronous transmission for multiple accounts, and perform one-key group transmission for matrix accounts; the evaluation unit 316 is used for mastering daily release conditions, topic participation and propagation effects in real time, knowing the attention of net friends and comprehensively evaluating the operation stability; the assessment unit 317 is used for introducing a media account evaluation system and scientifically assessing the full media propagation influence. The news information integrated management is also a core part of a media command management platform, and can provide integrated management of 'strategy, acquisition, compilation, examination, issue, evaluation and examination': and (4) decision making: the social hotspots are discovered through all-media monitoring, and news materials are provided; monitoring visual chart data of the multi-platform account, timely and comprehensively grasping the operation effect of a new media account, and using data to assist operation decision; and (3) self-help information analysis, which is used for assisting in propagation decision through analysis methods such as voice analysis and high-frequency words. Collecting: multi-platform hot content aggregation, real-time updating of multi-platform account content, help to find news clues and provide news materials; a manuscript supply system is embedded, the function of the forebrain is exerted, and the strength of an operation team is improved; and rich legal edition materials inside and outside the sea are provided, and multimedia contents are increased for operation. And thirdly, editing: uniformly editing various forms of contents, and performing self-adaptive typesetting; the content is visualized and previewed in real time, and a plan list is clear at a glance; releasing at fixed time, planning in advance and flexibly controlling releasing rhythm; the multimedia video editing tool has the functions of live broadcasting and cutting, watching clips, cutting duration, pictures, adding subtitles, sound, special effects and the like; the multimedia content is managed in a lump, processed and produced once, and shared by multiple platforms; and the cloud storage ensures that the content is safe and convenient. And fourthly, auditing: an auditing process can be set for important media accounts, important information and key personnel; the key content is ensured in a multi-level auditing system; the WeChat small program is used for mobile office work, and the visual prequalification is convenient and efficient. Releasing: more than ten media platforms send multi-account numbers synchronously by one key, so that the media fusion and propagation efficiency is improved; the matrix account is sent in a group by one key, so that the work of copying and pasting machinery is avoided. Sixthly, evaluation: and (3) mastering daily release conditions, topic participation and propagation effects in real time, knowing the attention of net friends and comprehensively evaluating the operation stability. Checking: and a reasonable new media account evaluation system is introduced to scientifically evaluate the full media propagation influence. And the evaluation standard is provided for the government departments and enterprises and public institutions to the staff of the media convergence center.

Preferably, please refer to fig. 6, where fig. 6 is a schematic functional module diagram of an embodiment of the fused media data monitoring platform shown in fig. 1, in this embodiment, the fused media data monitoring platform 40 includes a monitoring module 41, a pre-judging module 42, a finding module 43, an early warning module 44, a judging module 45, a coordination module 46 and a feedback module 47, and the monitoring module 41 is configured to perform technical processing on data of the whole network and monitor hot spots and sensitive information in real time; the prejudging module 42 is used for analyzing public sentiments and finding potential hotspots or public sentiments; the discovery module 43 is used for monitoring and analyzing the whole network and discovering relevant hotspots or public opinions in time; the early warning module 44 is used for setting early warning reminding, tracking public sentiment discovery in real time and coping with the public sentiment discovery in time; the studying and judging module 45 is used for analyzing natural semantics, retrieving aggregated sensitive contents and automatically counting change trends; the cooperation module 46 is used for upper and lower level assessment management, cooperative office, media account mining and cooperative sound production; and the feedback module 47 is used for performing statistical analysis and report feedback on the public sentiment. The media data monitoring platform is used for monitoring hot words in the whole network in real time, mastering public opinion concern points and realizing full coverage of all working links such as public opinion monitoring, discovery, early warning, research and judgment, collaboration, feedback and the like; and data summary analysis of public opinion hotspot reports provides accurate basis for news planning. The media data integration monitoring platform has a unique intelligent crawler technology, is specially used for public opinion monitoring and independently researching and developing web crawlers, monitors the whole network in an all-around way, and finds public opinions in 1 minute by the Xinlang microblog; the method comprises the steps of adopting a Flashdata information acquisition engine technology with independent intellectual property rights, supporting news websites, forums, microblogs, blogs and overseas websites through a search technology combining meta search and directional search, and supporting real-time acquisition of web page snapshots, microblog comments and website postings; meanwhile, the method also has an intelligent supplement technology, combines depth (depth capture of a specified site) with breadth (mainstream search engine), uses a non-directional acquisition technology to supplement information missed by website capture, and supplements microblog information by monitoring a full-text vocabulary matching mode. Through the technical application, the fused media data monitoring platform has the following functions: monitoring and discovering functions: the method can automatically monitor news websites, forums, communities, microblogs, blogs, WeChat (public numbers) and overseas Chinese websites at the level of provinces and cities in the country in real time to find hot spots and sensitive information. The intelligent early warning function: early warning conditions are set in a self-defined mode, and early warning is carried out in various modes of mails, short messages, pc popup windows and clients. Analysis and study function: through natural semantic analysis, focused sensitive content is efficiently retrieved, contents related to topics are deeply mined in a multi-dimensional mode, and the mined contents are subjected to automatic statistics of variation trend, source distribution, online evaluation clustering, viewpoint analysis and user portrait participation. Matrix synergy: multi-platform information and sensitive information are updated in real time, a transfer cooperative task is created by one key, the limitation of platforms, regions and time is broken, and the national complaints are known; the matrix account number is used for working in a cooperative manner to serve the people, so that the conversation is smoother; the whole industry is mined from the media account, the direction of the media content is known, and the focus of people is provided. Report feedback function: the method can realize various report forms such as daily monitoring, whole network events, microblog events, single-line transmission and the like, and is convenient for integrating media center workers and leaders to timely and comprehensively know social hotspot contents; selecting a material, editing the material, selecting a template and selecting a format to finish manufacturing; and various means.

Further, referring to fig. 7, fig. 7 is a functional module diagram of an embodiment of the converged media data scheduling platform shown in fig. 1, in this embodiment, the converged media data scheduling platform 50 includes a public opinion monitoring data scheduling module 51, an account management data scheduling module 52, a content propagation scheduling module 53, and the public opinion monitoring data scheduling module 51 is configured to schedule the trend of the monitoring information of the whole network, the aspect ratio of the platform information distribution, and the trend of the event development; the account management data scheduling module 52 is used for scheduling the operation overview of each media account and the picture of the fan crowd; the content transmission scheduling module 53 is used for mastering the basic operation condition of the matrix account in real time; mastering the release condition, the propagation effect and the topic participation details of daily melting media, mastering the attention of net friends and comprehensively evaluating the propaganda effect. The media data integrating scheduling platform can comprehensively show the propagation condition of each media platform, public opinion monitoring is dynamic, the linkage effect of the matrix account number includes the visual display of data such as news clues, overall selected questions, manuscript propagation, network hotspots and the like, and the regional and county media integrating development complete picture is objectively reflected. The media data scheduling platform has three main functions: the method comprises content transmission data scheduling, public opinion monitoring data scheduling and account operation data scheduling. Public opinion monitoring data scheduling: sensitive information is presented clearly in the forms of comprehensive tendency, platform distribution, keyword cloud, viewpoint clustering and the like; the hot spot information of the whole platform is summarized and presented, and the public opinion trend of the regional people is known. Scheduling account operation data: drawing picture of vermicelli in multiple dimensions, knowing the characteristics of net friends and establishing an effective communication method; and counting the completion conditions of the matrix account tasks, and visually displaying the linkage effect. Scheduling content transmission data: mastering the basic operation condition of the matrix account in real time and knowing the overall propagation capacity; and the media release condition, the propagation effect and the topic participation details are integrated every day, the attention of net friends is mastered, and the propaganda effect is comprehensively evaluated.

Preferably, please refer to fig. 8, where fig. 8 is a functional module schematic diagram of an embodiment of the propagation pushing platform shown in fig. 1, in this embodiment, the propagation pushing platform 60 includes a high-quality resource intelligent delivery module 61, a three-dimensional directional pushing module 62, an intention management display module 63, and a data effect analysis display module 64, and the high-quality resource intelligent delivery module 61 is configured to perform multidimensional combination customized accurate promotion according to a user favorite scene, vertical industry groups, microblog search records, user information of users in a specified business district, and user browsing traces; the three-dimensional directional pushing module 62 is used for performing three-dimensional directional pushing on multi-dimensional crowds according to user behaviors, social relations, user attributes and an applicable platform; the creative management display module 63 is used for displaying different creatives aiming at different favorite crowds, and intelligently matching and preferentially displaying user interests and design creatives; and the data effect analysis and presentation module 64 is used for comprehensively refining the interaction data, dynamically analyzing the crowd attributes and completely presenting the spread data according to the social interaction data, the video consumption data, the conversion click data and the crowd attribute data. By applying the media-melting center of the new wave media cloud platform, a new wave portal client under the new wave flag, a new wave mobile client, a microblog client of a new wave video client, a second-time shooting client, a one-time broadcasting client, a microblog same-city channel, a new era channel and other media pushing inlets can be obtained. Through above-mentioned push platform, can realize the accurate propelling movement function of information flow: intelligently throwing high-quality resources: the method can be used for carrying out multi-dimensional combined customized accurate popularization according to user information and user browsing traces such as user favorite scenes, vertical industry crowds, microblog search records, appointed business district users and the like. Secondly, investment of three-dimensional orientation: the method can effectively and accurately carry out three-dimensional directional pushing on multi-dimensional crowds according to user behaviors, social relations, user attributes and an applicable platform. Creative management: different creatives are shown for different favorite people, the system intelligently matches the interests and design creatives of the users, and the users can be shown with preference. Analyzing data effect: the interactive data can be comprehensively refined, the crowd attribute dynamic analysis can be carried out, and the data can be completely presented according to the social interactive data, the video consumption data, the conversion click data and the crowd attribute data.

Further, referring to fig. 9, fig. 9 is a functional block diagram of a second embodiment of the intelligent control system for converged media provided by the present invention, and on the basis of the first embodiment, the intelligent control system for converged media further includes a news authoring robot 70, and the news authoring robot 70 is used for natural language understanding and natural language generation in natural language processing. The core technology of the news authoring robot 70 is natural language processing, and meanwhile, the core technology relates to a plurality of artificial intelligence technologies such as data mining, machine learning, search technology, knowledge maps and the like. Natural language processing refers to the ability of machines to understand and interpret human writing, speaking patterns, with the goal of making computers/machines intelligent in understanding language like humans, and ultimately making up the gap between human communication (i.e., natural language) and computer understanding (i.e., machine language). The mechanism of the news authoring robot mainly involves two processes, namely Natural Language Understanding (NLU) and Natural Language Generation (NLG), and the news authoring robot is actually a Natural Language Generation system. The present embodiment is intended to try the development of a news authoring robot from the following three technical directions.

Specifically, please refer to fig. 10, fig. 10 is a schematic functional module diagram of an embodiment of the news writing robot shown in fig. 9, in this embodiment, the news writing robot 70 includes a template type news writing robot 71, a pull-out news writing robot 72, and a generating news writing robot 73, the template type news writing robot 71 is configured to search candidate templates based on input knowledge points and a template library, perform intelligent template screening by using an optimization algorithm, determine a template that is actually used at last, and perform news text generation based on the template obtained by screening; the extraction type news writing robot 72 is used for performing text analysis on a given square, selecting and generalizing text contents, and converting and generating an abstract; the generative news authoring robot 73 is used for generative natural language processing, and means that news reports are written in a natural language form according to an existing text generation mode through a deep learning and reinforcement learning technique of a sequence.

The manuscript writing method of the template type robot is mainly characterized in that different template combinations are intelligently selected through an optimization algorithm to generate news. The specific implementation process comprises the following steps: and searching candidate templates based on the input knowledge points and the template library, screening the intelligent templates by using an optimization algorithm, determining the finally and really used template, and generating a news text based on the screened template. The template type news writing robot produces a complete news report and mainly comprises five steps: the method comprises the steps of building a content database, machine learning based on the database, writing based on specific subjects, and finally checking and channel distribution of the content. Firstly, a template type news writing robot needs to construct a corpus which is rich in content and has massive news data, and the corpus provides a data warehouse for the robot to automatically generate news reports; secondly, the big data technology provides data analysis and algorithm design for the robot, and learns and understands writing templates corresponding to each item of data in the data warehouse; thirdly, due to random combination, the contents are easy to have serious errors, so that the robot needs to carry out a great deal of training and learning based on the text contents of the data warehouse, and finally the writing level of the robot can approach or even reach the level of standard news writing. After the content of the short text is generated, the robot generates a specific news content frame based on the overall report topic of the news, and under the content frame, the robot can generate corresponding text content to form a report. Currently, the main functions of the template-based news writing robot are still limited to the relatively fixed information of the sports and financial reports, and the expression level of news which is difficult to be expected, such as the sudden news, is expected to be improved.

In the news information field, a robot is used for extracting important information from mass existing text materials and performing secondary creation, and the robot automatic manuscript writing method is a robot automatic manuscript writing method which is focused in the industry. A typical pop-up natural language generation scenario is based on automatic summarization of pop-up text. The method is an effective way for helping a user to extract important information contents from mass data in a short time, and is also an important method for quickly extracting important information from original text contents to generate core abstract contents under scenes such as news search, personalized recommendation and the like. In the news information field, a robot is used for extracting important information from mass existing text materials and performing secondary creation, and the robot automatic manuscript writing method is a robot automatic manuscript writing method which is focused in the industry. A typical pop-up natural language generation scenario is based on automatic summarization of pop-up text. The method is an effective way for helping a user to extract important information contents from mass data in a short time, and is also an important method for quickly extracting important information from original text contents to generate core abstract contents under scenes such as news search, personalized recommendation and the like. The automatic abstract generation mainly comprises the following three steps, wherein the text analysis process is to analyze and process an original text and identify redundant information; the text content selection and generalization process is to identify important information from the text, compress the text by an extraction or summarization method, or form abstract representation by a calculation analysis method; the conversion and generation process of the abstract realizes the recombination of the original text content or generates the abstract according to the text content position representation information, thereby ensuring the continuity of the abstract. Currently, the automatic text summarization generation technology based on the extraction type is most widely applied in the news field. Due to the overload of news information, people hope to have a tool which can help people know more and more useful news information in the shortest time, and more news intentionally attract the titles to the eyes in order to attract pets, but the titles are actually not really famous, so that the extraction type abstract is very important.

If the template type and extraction type news writing robot systems enter an application stage in the news field, the generation type news writing robot systems are the current research frontier, are in a perfect test stage at the current stage, and have no typical products. The generative natural language processing mainly refers to that through a deep learning and reinforcement learning technology of a sequence, a machine can generate a mode according to the existing text, for example, writing some updated information in a data warehouse into a news report in a natural language form. Of course, such reporting does not require a particularly intensive investigation nor knowledge of the relationships behind the individual events, which could theoretically be done by a robot. The current scenario for generating text for more common robots is, for example, training with the Shakespeare's work, and the model can generate sentences that resemble the Shakespeare style. Such a news-writing robot needs to perform deep learning based on a large text set and then automatically generate a text that is closer to a human daily expression. At present, the work finished by the robot based on the generative news writing cannot reach the level of manual editing in terms of sentence continuity or topic relevance. In summary, in the construction process of this embodiment, the key point is to research and develop the extraction-type news writing robot system to abstract the key content of the massive news information, so as to provide a technical basis for fast and accurate retrieval of news content; while a template-based news authoring robot system is being developed in an attempt to accomplish some non-essential but necessarily reported news content (e.g., pre-selected games for ball games), it is also desirable to have a breakthrough in the area of a generative news authoring robot system.

Compared with the prior art, the intelligent control system for the converged media adopts a converged media intelligence library, a media talent culture platform, a converged media command management platform, a converged media data monitoring platform, a converged media data scheduling platform and a propagation pushing platform, and stores the related resource information of the converged media through the converged media intelligence library; the media talent culture platform cultures related media-fused talents; the converged media command management platform issues and manages the related resource information of the converged media; monitoring related resource information of a converged medium by a converged medium data monitoring platform; and the propagation pushing platform propagates and pushes the related resource information of the converged media. The intelligent control system for converged media provided by the embodiment realizes mutual convergence and intercommunication of regional media platforms, unified office, unified command and scheduling, unified propaganda and launch, efficiently manages party administration resources and propaganda contents and constructs a truly converged media transmission system through technical fusion, data fusion and service fusion; constructing an effective propagation matrix for fusing the news information of the media center; the problem of content production of a converged media center is solved; the multimedia integration system integrates resources of a media center, takes a technical platform as a support, takes integrated editing as a way, takes comprehensive information service as main content, takes mobile transmission as a main channel, builds a relatively perfect multimedia integration modern transmission system, and realizes deep integration in the aspects of flow design, content production, broadcasting scheduling, effect evaluation, personnel management, performance assessment, technical support and the like.

While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. Therefore, it is intended that the appended claims be interpreted as including preferred embodiments and all such alterations and modifications as fall within the scope of the invention. It will be apparent to those skilled in the art that various changes and modifications may be made in the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to include such modifications and variations.

Claims (10)

1. An intelligent control system for converged media is characterized by comprising a converged media intelligence library (10), a media talent culture platform (20), a converged media command management platform (30), a converged media data monitoring platform (40), a converged media data scheduling platform (50) and a propagation pushing platform (60), wherein,

the intelligent blended media library (10) is used for storing related resource information of the blended media;

the media talent culture platform (20) is used for culturing related media-fused talents;

the converged media command management platform (30) is used for issuing and managing related resource information of converged media;

the converged media data monitoring platform (40) is used for monitoring the relevant resource information of the converged media;

the converged media data scheduling platform (50) is used for scheduling the relevant resource information of the converged media;

the spreading and pushing platform (60) is used for spreading and pushing related resource information of the converged media.

2. The intelligent control system for converged media according to claim 1, wherein the converged media intelligence library (10) comprises an experience sharing module (11), a post module (12), a guidance module (13) and a communication module (14),

the experience sharing module (11) is used for enabling members of the expert group to develop the media in the pulse taking area and share the successful experience;

the post module (12) is used for observing daily government affair hotspots, commenting excellent cases and typical posts of trees;

the guidance module (13) is used for selecting expert group members and providing public opinion online and offline correspondence guidance and government affair media consultation guidance when the government encounters an emergency;

the communication module (14) is used for organizing and holding the peak meetings to form a normalized communication mechanism.

3. The system of claim 1, wherein the media talent culture platform (20) includes a training module (21),

the training module (21) is used for providing government affair media operation, government affair products, big data and officer media literacy courses and organizing online and offline training.

4. The intelligent control system for converged media according to claim 1, wherein the converged media command management platform (30) comprises an information integration management module (31), a multi-platform one-key sending module (32), a video conversion distribution module (33), a central storage module (34) and a same-frequency resonance propagation effect module (35),

the information integrated management module (31) is used for integrated management of decision making, acquisition, editing, auditing, releasing, evaluation and assessment whole processes;

the multi-platform one-key sending module (32) is used for integrating a plurality of media platforms to carry out one-key sending;

the video conversion and distribution module (33) is used for realizing live video broadcasting while cutting and reviewing clips, generating secondary video transmission, and enabling the video clips to support the functions of cutting time length, cutting pictures, adding subtitles, sound and special effects;

the central storage module (34) is used for cloud storage, providing internal and external materials, and adding multimedia content for operation;

the same-frequency resonance propagation effect module (35) is used for generating and distributing multimedia contents in multiple channels by adopting a set of people and horses.

5. The media-integrated intelligent control system of claim 4, wherein the information-integrated management module (31) comprises a decision unit (311), a collection unit (312), an editing unit (313), an auditing unit (314), a publishing unit (315), an evaluation unit (316) and an assessment unit (317),

the decision unit (311) is used for discovering social hotspots through all-media monitoring and providing news materials; monitoring visual chart data of the multi-platform account, timely and comprehensively grasping the operation effect of a new media account, and using data to assist operation decision; self-help information analysis, namely assisting in propagation decision by means of a voice analysis method and a high-frequency word analysis method;

the acquisition unit (312) is used for acquiring and aggregating multi-platform hot content and updating the multi-platform account content in real time;

the editing unit (313) is used for uniformly editing and adaptively typesetting contents in various forms; content visualization real-time preview; releasing at fixed time and planning the content in advance; the multimedia video editing tool is adopted, and the functions of live broadcasting, cutting while playing, watching clip again, cutting duration, picture, adding caption, sound and special effect are realized; overall management of multimedia contents;

the auditing unit (314) is used for setting auditing processes and performing multi-stage auditing according to important media accounts, important information and key personnel;

the release unit (315) is used for synchronously sending by adopting a plurality of media platforms and a plurality of accounts by one key, and sending matrix accounts by one key in groups;

the evaluation unit (316) is used for mastering daily release conditions, topic participation and propagation effects in real time, knowing the attention of net friends and comprehensively evaluating the operation stability;

the assessment unit (317) is used for introducing a media account evaluation system and scientifically assessing the full media propagation influence.

6. The intelligent control system for converged media according to claim 1, wherein the converged media data monitoring platform (40) comprises a monitoring module (41), a prejudging module (42), a discovery module (43), an early warning module (44), a prejudging module (45), a coordination module (46) and a feedback module (47),

the monitoring module (41) is used for carrying out technical processing on the data of the whole network and monitoring hot spots and sensitive information in real time;

the prejudging module (42) is used for analyzing public sentiments and finding potential hotspots or public sentiments;

the discovery module (43) is used for monitoring and analyzing the whole network and discovering related hotspots or public opinions in time;

the early warning module (44) is used for setting early warning reminding, tracking public sentiment discovery in real time and coping in time;

the judging module (45) is used for analyzing natural semantics, retrieving and gathering sensitive contents and automatically counting change trends;

the cooperation module (46) is used for upper and lower-level assessment management, cooperative office, media account mining and cooperative sound production;

and the feedback module (47) is used for carrying out statistical analysis and report feedback on the public sentiment.

7. The intelligent control system for converged media according to claim 1, wherein the converged media data scheduling platform (50) comprises a public opinion monitoring data scheduling module (51), an account management data scheduling module (52) and a content dissemination scheduling module (53),

the public opinion monitoring data scheduling module (51) is used for scheduling the trend of monitoring information of the whole network, the distribution ratio of platform information and the development trend of events;

the account management data scheduling module (52) is used for scheduling operation profiles of all media accounts and fan crowd portraits;

the content transmission scheduling module (53) is used for mastering the basic operation condition of the matrix account in real time; mastering the release condition, the propagation effect and the topic participation details of daily melting media, mastering the attention of net friends and comprehensively evaluating the propaganda effect.

8. The intelligent control system for converged media according to claim 1, wherein the propagation pushing platform (60) comprises a high-quality resource intelligent delivery module (61), a stereotactic pushing module (62), a creative management presentation module (63) and a data effect analysis presentation module (64),

the high-quality resource intelligent delivery module (61) is used for carrying out multi-dimensional combination customized accurate popularization according to user preference scenes, vertical industry crowds, microblog search records, user information of users in specified business circles and user browsing traces;

the stereoscopic directional pushing module (62) is used for performing stereoscopic directional pushing on multi-dimensional crowds according to user behaviors, social relations, user attributes and an applicable platform;

the creative management display module (63) is used for displaying different creatives aiming at different favorite crowds, and intelligently matching and preferentially displaying user interests and design creatives;

and the data effect analysis and presentation module (64) is used for comprehensively refining the interaction data, dynamically analyzing the crowd attributes and completely presenting the spread data according to the social interaction data, the video consumption data, the conversion click data and the crowd attribute data.

9. The converged media Smart control system of claim 1, further comprising a news authoring robot (70),

the news authoring robot (70) is used for natural language understanding and natural language generation in natural language processing.

10. The system of claim 9, wherein the news composition robot (70) comprises a template news composition robot (71), a pull news composition robot (72), and a generator news composition robot (73),

the template type news writing robot (71) is used for searching candidate templates based on input knowledge points and a template base, screening intelligent templates by using an optimization algorithm, determining the template which is finally and really used, and generating news texts based on the template obtained by screening;

the extraction type news writing robot (72) is used for performing text analysis on a given square book, selecting and generalizing text contents, and converting and generating an abstract;

the generative news writing robot (73) is used for generative natural language processing and is used for writing news reports in a natural language form according to an existing text generation mode through a deep learning and reinforcement learning technology of a sequence.

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