CN113094577B

CN113094577B - Information display method, related equipment and storage medium

Info

Publication number: CN113094577B
Application number: CN202110251142.5A
Authority: CN
Inventors: 原英虎
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-03-08
Filing date: 2021-03-08
Publication date: 2024-03-15
Anticipated expiration: 2041-03-08
Also published as: CN113094577A

Abstract

The disclosure relates to an information display method, a related device and a storage medium, wherein the method comprises the following steps: responding to a multimedia resource display instruction triggered by aiming at a social group, and acquiring a group resource label of the social group; wherein the group resource tag is generated according to the multimedia resource category of interest to the user in the social group; generating corresponding multimedia information according to the group resource labels; wherein, the multimedia information is used for indicating the corresponding multimedia resources; and displaying the multimedia information in an interactive interface of the social group. The method and the device realize resource recommendation aiming at the social groups which mutually establish social relations, expand the resource recommendation mode and improve the resource propagation efficiency.

Description

Information display method, related equipment and storage medium

Technical Field

The present disclosure relates to computer technology, and in particular, to an information display method, related device, and storage medium.

Background

With the development of internet technology, people increasingly create social groups for online communication through web applications. In the related art, only information of interest to individuals can be recommended to the social group, but resource recommendation cannot be performed on the social group which mutually establishes a social relationship.

Disclosure of Invention

The disclosure provides an information display method, related equipment, a storage medium and a program product, and the technical scheme of the disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided an information display method, including:

responding to a multimedia resource display instruction triggered by aiming at a social group, and acquiring a group resource label of the social group; wherein the group resource tag is generated according to the multimedia resource category of interest to the user in the social group;

generating corresponding multimedia information according to the group resource labels; wherein, the multimedia information is used for indicating the corresponding multimedia resources;

and displaying the multimedia information in an interactive interface of the social group.

As a possible embodiment, the method further comprises:

acquiring the multimedia resource category interested by each user in the social group;

clustering the multimedia resource categories interested by the users to obtain the number of the multimedia resource categories in each cluster;

and selecting the multimedia resource category corresponding to the clusters with the descending order of the number within a preset ordering range as the group resource label of the social group.

As a possible implementation manner, the obtaining the multimedia resource category of interest of each user in the social group includes:

according to the historical behavior data of each user, obtaining a historical multimedia resource class set corresponding to the user; the historical behavior data comprise the historical behavior of the user and multimedia resources corresponding to the historical behavior;

and selecting the multimedia resource category of interest to the user from the historical multimedia resource category set.

As a possible implementation manner, the selecting a multimedia resource category of interest to the user from the historical multimedia resource category set includes:

obtaining user interest scores of the user on each historical multimedia resource category in the historical multimedia resource category set;

and selecting the historical multimedia resource categories with the descending order of the user interest scores within a preset ordering range as the multimedia resource categories of interest to the user.

As a possible implementation manner, the generating corresponding multimedia information according to the group resource tag includes:

determining candidate multimedia resources matched with the group resource labels in a preset multimedia resource set;

Selecting a multimedia resource with historical exposure times exceeding a preset exposure times threshold value from the candidate multimedia resources as a target multimedia resource;

and acquiring at least one of an access link, a multimedia resource cover or a key resource image of the target multimedia resource as the multimedia information.

As a possible embodiment, the method further comprises:

acquiring a reference group interest tag, wherein the reference group interest tag is determined according to the historical behavior of the social group on the recommended multimedia resources in the historical time period;

and updating the group resource tag according to the reference group interest tag.

As a possible embodiment, the method further comprises:

according to the historical behavior of the social group on the multimedia resources recommended in the historical time period, a historical recommended multimedia resource class set corresponding to the social group is obtained;

and selecting a reference group interest tag from the historical recommended multimedia resource category set.

As a possible implementation manner, the selecting a reference group interest tag from the historical recommended multimedia resource category set includes:

obtaining a group interest score of the social group on each historical recommendation multimedia resource category in the historical recommendation multimedia resource category set;

And selecting the historical recommended multimedia resource category with the descending sorting order of the group interest scores within a preset sorting range as the reference group interest tag.

As a possible implementation manner, the updating the group resource tag according to the reference group interest tag includes:

determining the group resource label to be updated, which is the same as the reference group interest label, from the existing group resource labels;

obtaining a user interest score and a group interest score corresponding to the group resource label to be updated;

acquiring a comprehensive score of the group resource label to be updated according to the user interest score and the group interest score corresponding to the group resource label to be updated;

and selecting the group resource labels with the comprehensive score descending order sequence within a preset ordering range from the group resource labels to be updated as updated group resource labels.

As a possible implementation manner, the obtaining the composite score of the group resource tag to be updated according to the user interest score and the group interest score corresponding to the group resource tag to be updated includes:

Acquiring a corresponding time attenuation coefficient and a corresponding time increment coefficient according to the historical time period;

and processing the user interest score and the group interest score corresponding to the group resource label to be updated according to the time attenuation coefficient and the time increment coefficient to obtain the comprehensive score of the group resource label to be updated.

As one possible implementation manner, the responding to the multimedia resource exhibition instruction triggered for the social group, obtaining the group resource label of the social group, includes:

responding to a multimedia resource display instruction triggered by aiming at a social group, and generating a group resource tag acquisition request;

the group resource tag acquisition request is sent to a server, so that the server determines a group resource tag corresponding to the social group according to the group resource tag acquisition request, and returns the group resource tag corresponding to the social group;

and receiving a group resource label corresponding to the social group returned by the server.

According to a second aspect of the embodiments of the present disclosure, there is provided an information display method, including:

receiving a group resource tag acquisition request sent by a terminal, wherein the group resource tag acquisition request is generated by the terminal in response to a multimedia resource display instruction triggered by a social group;

Responding to the group resource tag acquisition request, and generating a group resource tag according to the multimedia resources interested by the user in the social group;

returning the group resource tag to the terminal so that the terminal generates corresponding multimedia information according to the group resource tag, and displaying the multimedia information in an interactive interface of the social group; wherein, the multimedia information is used for indicating the corresponding multimedia resources.

According to a third aspect of embodiments of the present disclosure, there is provided an information display apparatus including:

a group resource tag acquisition unit configured to execute a multimedia resource presentation instruction in response to a trigger for a social group, and acquire a group resource tag of the social group; wherein the group resource tag is generated according to the multimedia resource category of interest to the user in the social group;

a multimedia information generating unit configured to perform generating corresponding multimedia information according to the group resource tag; wherein, the multimedia information is used for indicating the corresponding multimedia resources;

and the display unit is configured to be executed in the interaction interface of the social group and display the multimedia information.

According to a fourth aspect of embodiments of the present disclosure, there is provided an information display apparatus including:

a request receiving unit configured to execute a group resource tag acquisition request sent by a receiving terminal, wherein the group resource tag acquisition request is generated by the terminal in response to a multimedia resource display instruction triggered for a social group;

a group resource tag generation unit configured to perform generation of a group resource tag from multimedia resources of interest to a user in the social group in response to the group resource tag acquisition request;

the return unit is configured to execute the return of the group resource tag to the terminal so that the terminal generates corresponding multimedia information according to the group resource tag, and the multimedia information is displayed in an interactive interface of the social group; wherein, the multimedia information is used for indicating the corresponding multimedia resources.

According to a fifth aspect of embodiments of the present disclosure, there is provided a terminal comprising: a display screen; a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method provided in the above aspects.

According to a sixth aspect of embodiments of the present disclosure, there is provided a server comprising: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method provided in the above aspects.

According to a seventh aspect of embodiments of the present disclosure, there is provided an information presentation system, comprising: the terminal provided in the fifth aspect and the server provided in the sixth aspect.

According to an eighth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, which when executed by a processor of an electronic device, enables the electronic device to perform the information presentation method provided in the above aspects.

According to a ninth aspect of embodiments of the present disclosure, there is provided a computer program product comprising a computer program/instruction which, when executed by a processor, implements the information presentation method provided in the above aspects.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the method comprises the steps of responding to a multimedia resource display instruction triggered by a social group, obtaining a group resource label of the social group, generating corresponding multimedia information according to the group resource label, and displaying the multimedia information in an interactive interface of the social group, wherein the group resource label is generated according to a multimedia resource category interested by a user in the social group, and the multimedia information is used for indicating the corresponding multimedia resource, so that resource recommendation is carried out on the social group which mutually establishes a social relationship, a resource recommendation mode is expanded, and resource propagation efficiency is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an application environment of an information presentation method, according to an exemplary embodiment;

FIG. 2 is a flowchart illustrating a method of information presentation according to an exemplary embodiment;

FIG. 3 is a flowchart illustrating generating a group resource tag for a social group, according to an example embodiment;

FIG. 4 is a flowchart illustrating another information presentation method according to an exemplary embodiment;

FIG. 5 is a flowchart illustrating updating a group resource tag based on a reference group interest tag, according to an example embodiment;

FIG. 6 is a flowchart illustrating another information presentation method according to an exemplary embodiment;

FIG. 7 is a block diagram of an information presentation apparatus according to an exemplary embodiment;

FIG. 8 is a block diagram of another information presentation apparatus shown according to an exemplary embodiment;

FIG. 9 is a block diagram of a terminal shown in accordance with an exemplary embodiment;

fig. 10 is a block diagram of a server, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

In the related art, only information of interest to individuals can be recommended to the social group, but resource recommendation cannot be performed on the social group which mutually establishes a social relationship. Based on the above, the embodiment of the disclosure provides an information display method, which obtains a group resource tag of a social group by responding to a multimedia resource display instruction triggered for the social group, and generates corresponding multimedia information according to the group resource tag, so as to display the multimedia information in an interactive interface of the social group, wherein the group resource tag is generated according to a multimedia resource category interested by a user in the social group, and the multimedia information is used for indicating the corresponding multimedia resource, so that resource recommendation is performed for the social group which mutually establishes a social relationship, a resource recommendation mode is expanded, and resource propagation efficiency is improved.

Fig. 1 is a schematic diagram illustrating an application environment of an information presentation method according to an exemplary embodiment, which may include a plurality of terminals 110 and a server 120 in connection communication with the plurality of terminals 110. The connection may be a wired or wireless network connection.

The plurality of terminals 110 may be, but not limited to, smart phones, tablet computers, notebook computers, desktop computers, and the like. The server 120 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs, basic cloud computing services such as big data and artificial intelligence platforms, and the like.

The terminal 110 may have an Application (APP) provided with a background service by the server 120, and a user of the terminal 110 may log in the Application through pre-registered user information, where the user information may include an account number and a password, and the Application allows the user to create a social group including a plurality of members and chat and communicate on an interactive interface corresponding to the social group. The application may be, for example, a multimedia asset application such as a live application, a video application, an audio application, and a reading application. For example, the users corresponding to the plurality of terminals 110 in fig. 1 may form a social group in the application, and the social group may include a plurality of users that are members of the group.

Fig. 2 is a flowchart of an information presentation method according to an exemplary embodiment, and as shown in fig. 2, the information presentation method is used in the terminal shown in fig. 1 for explanation, and includes the steps of:

in step S21, in response to the multimedia resource presentation instruction triggered for the social group, a group resource tag of the social group is acquired.

The group resource tag of the social group is generated according to the multimedia resource category of interest to the user in the social group, that is, the group resource tag may represent the multimedia resource category of interest to the corresponding social group.

In step S22, corresponding multimedia information is generated according to the group resource tag.

Wherein the multimedia information is used to indicate a corresponding multimedia resource, which may include, but is not limited to, video, audio, text, pictures, etc., by way of example. The multimedia information may be at least one of an indicated access link of the multimedia asset, a multimedia asset cover, or a key asset image, for example.

As a possible implementation manner, in order to improve accuracy of resource recommendation for a social group, when generating corresponding multimedia information according to a group resource tag, candidate multimedia resources matched with the group resource tag in a preset multimedia resource set may be determined first, then a multimedia resource with a historical exposure frequency exceeding a preset exposure frequency threshold is selected from the candidate multimedia resources as a target multimedia resource, and at least one of an access link, a multimedia resource cover or a key resource image of the target multimedia resource is further obtained as the multimedia information. The preset exposure time threshold can be set according to actual needs.

In step S23, the multimedia information is displayed in the interactive interface of the social group.

For example, an access link, a multimedia resource cover, a key resource image, or the like of a corresponding multimedia resource may be displayed in an interactive interface of the social group, and when a user in the social group triggers the multimedia information, the multimedia resource indicated by the multimedia information may be further displayed to the user.

As a possible implementation manner, the method may further include a step of generating a group resource tag of the social group, as shown in fig. 3, and the step of generating the group resource tag of the social group may include:

in step S31, the multimedia resource categories of interest to each user in the social group are acquired.

Specifically, a historical multimedia resource class set corresponding to each user can be obtained according to the historical behavior data of each user, and then the multimedia resource class interested by the user is selected from the historical multimedia resource class set, so that the multimedia resource class interested by each user in the social group can be accurately obtained. The historical behavior data of each user comprises the historical behavior of the user and the multimedia resources corresponding to the historical behavior.

For example, the user's historical behavior may include multimedia resource consumption behavior and multimedia resource interaction behavior within a preset historical period, which may be set according to actual needs, such as three days, seven days, and so on. Taking the video as an example, the historical behavior of the user may include clicking behavior, watching behavior (including completing playing, i.e. completely watching one video and only watching part of the video content) of the user on the video, praying behavior, commenting behavior, sharing behavior, and the like on the video, wherein the clicking behavior and watching behavior of the video are video consumption behavior, praying behavior, commenting behavior and sharing behavior of the video are video interaction behavior, and the multimedia resource corresponding to the historical behavior is clicked video, watched video, praying video, commented video, shared video, and the like.

Assuming that a certain User (x) in the social group corresponds to { (Video is completely broadcast, video 1), (praise, video 1), (comment, video 1), (share, video 1), (Video is completely broadcast, video 2) }, where the Video category corresponding to Video1 is 1 and the Video category corresponding to Video2 is 2, according to the Video category corresponding to the Video in the above historical behavior data of the User (x), the historical multimedia resource category set corresponding to the User (x) is {1,2}.

When the multimedia resource category of interest of the user is selected from the historical multimedia resource category set corresponding to the user, the user interest score of the user for each historical multimedia resource category in the historical multimedia resource category set can be obtained, and the historical multimedia resource category with the user interest score descending order sequence within the preset ordering range is selected as the multimedia resource category of interest of the user, so that the multimedia resource category of interest of the user can be accurately determined. The preset ranking range may be set according to actual needs, for example, may be a preset number of historical multimedia resource categories with the first user interest score ranking, where the preset number may be 5 or 10, and so on.

Specifically, for each historical multimedia resource category in the historical multimedia resource category set of the user, the historical behavior corresponding to the historical multimedia resource category can be obtained from the historical behavior data of the user, so that the historical behavior set corresponding to each historical multimedia resource category can be obtained for the user; and then, calculating the number of the historical behaviors of each behavior type in the historical behavior set according to the historical behavior set corresponding to each historical multimedia resource category, and carrying out weighted summation on the number of the historical behaviors of each behavior type in the historical behavior set according to the weight coefficient of each behavior type to obtain the user interest score of each historical multimedia resource category. The weight coefficient of each behavior type can be preset based on priori experience, when the user interest score of each historical multimedia resource category needs to be calculated, the weight coefficient of each preset behavior type can be obtained, and then the number of the historical behaviors of each behavior type in the historical behavior set is weighted and summed according to the weight coefficient of each behavior type, so that the user interest score of the historical multimedia resource category corresponding to the historical behavior set can be obtained. It can be appreciated that the weight coefficient of each behavior type can be adjusted as required in practical applications.

Taking {1,2} as an example of the set of historical multimedia resource categories corresponding to the User (x), for the historical multimedia resource category 1, the historical behavior corresponding to the historical multimedia resource category 1 in the historical behavior data { (Video complete broadcast, video 1), (praise, video 1), (comment, video 1), (share, video 1), (Video complete broadcast, video 2) } of the User (x) is the historical behavior corresponding to the Video 1: the video is completely broadcast, praise, comment and share, and then the historical behavior set corresponding to the historical multimedia resource category 1 can be expressed as { 1|video is completely broadcast, praise, comment and share }; for the historical multimedia resource category 2 in the set of historical multimedia resource categories, the historical behavior data of the User (x) { (Video is completely played, video 1), (praise, video 1), (comment, video 1), (share, video 1), (Video is completely played, video 2) } corresponding to the historical multimedia resource category 2 is the historical behavior corresponding to Video 2: the video is completely played, the historical behavior set corresponding to the historical multimedia asset class 2 may be represented as { 2|video is completely played }. In summary, for the User (x), the historical behavior sets corresponding to the respective historical multimedia resource categories are respectively: { 1|video complete broadcast, praise, comment, share }, { 2|video complete broadcast }.

It is understood that the set of historical behaviors corresponding to each historical multimedia asset class includes historical behaviors of at least one behavior type. The classification of the behavior types of the historical behaviors can be classified according to actual experience, different historical behaviors can be defined as different behavior types, such as the video playing, the praying behaviors, the comment behaviors and the sharing behaviors of the video are respectively used as the historical behaviors of different behavior types; other division methods may be used, such as dividing the video consumption behavior into two behavior types according to the video interaction behavior. In the embodiments of the present disclosure, different historical behaviors are described as examples of different behavior types.

In the above example, the number of the historical behaviors of the four behavior types in the historical behavior set { 1|video complete playing, praise, comment, share } corresponding to the historical multimedia resource type 1 is 1, and the number of the historical behaviors of only one behavior type in the historical behavior set { 2|video complete playing } corresponding to the historical multimedia resource type 2, namely, the number of the video complete playing, is 1. Taking the historical behavior set { 1|video playing, praying, commenting and sharing } corresponding to the historical multimedia resource type 1 as an example, assuming that the weight coefficients corresponding to video playing, praying, commenting and sharing are respectively 0.6, 0.2, 0.1 and 0.1, the user interest score corresponding to the historical multimedia resource type 1=0.6×1+0.2×1+0.1×1+0.1×1=1.

According to the method and the device for obtaining the multimedia resource category, the historical behavior data of each user in the social group are analyzed, so that the multimedia resource category which is most interested by each user in the social group can be obtained, and the accuracy of the generated group interest labels is improved.

In step S32, clustering is performed on the multimedia resource categories interested by the users, so as to obtain the number of the multimedia resource categories in each cluster.

Specifically, for the multimedia resource categories of interest to each user, the same multimedia resource category may be used as one cluster, so that the number of multimedia resource categories in each cluster may be obtained.

In step S33, selecting the multimedia resource category corresponding to the cluster with the descending order of the number within the preset order range as the group resource label of the social group.

Specifically, the clusters can be arranged in descending order according to the order of the number of the multimedia resource categories in each cluster from high to low, and target clusters with descending order within a preset ordering range are selected, so that the multimedia resource categories corresponding to the target clusters can be used as group resource labels of the social groups. The preset sorting range may be set according to actual needs, specifically, a preset number of target classes with the previous sorting may be set, and the preset number may be 3 or 5, for example.

According to the embodiment of the disclosure, the group resource label of the social group is generated based on the multimedia resource types interested by each user in the social group, so that the multimedia resource types corresponding to the group resource labels can meet the interest demands of each user in the social group, the accuracy of the group resource labels is improved, and the accuracy of resource recommendation is improved while resource recommendation is realized for the social groups which mutually establish social relations.

To further improve the accuracy of resource recommendation to a social group, as a possible implementation, as shown in fig. 4, the method may further include:

in step S41, a reference group interest tag is acquired, where the reference group interest tag is determined according to the historical behavior of the social group on the multimedia resource recommended in the historical time period.

Specifically, a historical recommended multimedia resource class set corresponding to the social group can be obtained according to the historical behavior of the social group on the recommended multimedia resource in the historical time period, and then the reference group interest tag is selected from the historical recommended multimedia resource class set, so that the accuracy of determining the reference group interest tag can be improved. The historical time period may be set according to actual needs, for example, the last month or three months.

When a reference group interest tag is selected from a set of historical recommended multimedia resource categories corresponding to a social group, in order to further improve the accuracy of selecting the reference group interest tag, a group interest score of the social group on each historical recommended multimedia resource category in the set of historical recommended multimedia resource categories can be obtained, and then the historical recommended multimedia resource categories with the descending order of the group interest scores within a preset ordering range are selected as the reference group interest tag. The preset ranking range may be set according to actual needs, for example, a preset number of historical recommended multimedia resource categories with the group interest scores ranked at the front may be set, and the preset number may be 5 or 10, etc.

Specifically, for each historical recommendation multimedia resource category in the historical recommendation multimedia resource category set corresponding to the social group, the historical behavior of the social group on the historical recommendation multimedia resource category in the historical time period can be obtained, so that a historical behavior set corresponding to each historical recommendation multimedia resource category is obtained; and then, calculating the number of the historical behaviors of each behavior type in the historical behavior set according to the historical behavior set corresponding to each historical recommended multimedia resource category, and carrying out weighted summation on the number of the historical behaviors of each behavior type in the historical behavior set according to the weight coefficient of each behavior type so as to obtain the group interest score of each historical recommended multimedia resource category. The weight coefficient of each behavior type can be preset based on priori experience, when the group interest score of each historical recommendation multimedia resource type needs to be calculated, the weight coefficient of each preset behavior type can be obtained, and then the group interest score of each historical recommendation multimedia resource type can be obtained by carrying out weighted summation on the number of the historical behaviors of each behavior type in the historical behavior set corresponding to each historical recommendation multimedia resource type according to the weight coefficient of each behavior type. It can be appreciated that the weight coefficient of each behavior type can be adjusted as required in practical applications.

For example, a social group includes a user a, a user B, and a user C, the multimedia resources recommended to the social group in the history period are Video1 and Video2, and the historical behavior record of the social group on the multimedia resources recommended in the history period is as follows:

assuming that the multimedia resource categories of Video1 and Video2 are the same, for example, the multimedia resource categories are all multimedia resource category 1, a historical recommended multimedia resource category set corresponding to the social group is {1}, where the historical behavior corresponding to the historical recommended multimedia resource category 1 is: (user A|video is completely broadcast), (user B|shared), (user C|praise), (user A|comment), (user B|shared), (user C|shared), then the historical behavior set corresponding to the historical recommended multimedia resource category 1 is { 1|video is completely broadcast, shared, praise, comment, shared }, wherein the number of historical behaviors of each behavior type is respectively: the number of videos is 1, the number of shared videos is 3, the number of praise videos is 1, and the number of comments is 1. Assuming that the weight coefficients corresponding to video playing, praise, comment and sharing are 0.6, 0.2, 0.1 and 0.1 respectively, the group interest score=0.6x1+0.2x1+0.1x1+0.1x3=1.2 of the history recommended multimedia resource category 1.

In step S42, the group resource tag is updated according to the reference group interest tag.

According to the embodiment of the disclosure, the reference group interest tag of the social group can be obtained by analyzing the historical behavior of the social group on the multimedia resource recommended in the historical time period. Because the interest condition of the social group on the historically recommended multimedia resources can be reflected by the reference group interest tag, the accuracy of the multimedia resources recommended to the social group can be improved by updating the group resource tag by using the reference group interest tag.

As a possible implementation, the following steps in fig. 5 may be adopted when updating the group resource tag according to the reference group interest tag:

in step S421, the same group resource tag to be updated as the reference group interest tag is determined from the existing group resource tags.

For example, the group resource tag is {1,2,3}, the reference group interest tag is {1,2}, and the group resource tag to be updated is {1,2}

In step S422, a user interest score and a group interest score corresponding to the group resource tag to be updated are obtained.

Based on the foregoing determining process for the group resource tags according to the embodiment of the present disclosure, each group resource tag corresponds to at least one user interest score, and each reference group interest tag corresponds to one group interest score, so in this step, at least one user interest score and group interest score corresponding to each group resource tag to be updated may be obtained.

In step S423, a composite score of the group resource tag to be updated is obtained according to the user interest score and the group interest score corresponding to the group resource tag to be updated.

In an embodiment of the present disclosure, in order to improve accuracy of a multimedia resource recommended to a social group, in a possible implementation manner, an influence of a time factor on a composite score is considered when calculating the composite score of a group resource tag to be updated, and in particular, step S423 may include the following steps when implemented:

(1) And acquiring a corresponding time attenuation coefficient and a corresponding time increment coefficient according to the historical time period.

Specifically, the history period may be in "day" units when the time decay coefficient and the time increment coefficient are calculated, and if the history period is one month in the past, the history period is expressed as 30 days when the time decay coefficient and the time increment coefficient are calculated.

In a specific implementation, the time attenuation coefficient can be obtained by the following calculation formula:

wherein θ ₁ Representing a time decay coefficient; d represents the number of days in the history period; ρ ₁ Represents the attenuation parameter, and ρ ₁ <1, actualIn application, ρ ₁ The value of (2) can be set according to the requirement of attenuation speed, generally ρ ₁ The closer to 1 the value of (c) indicates a slower decay, and conversely indicates a faster decay. Exemplary ρ ₁ The value of (2) may be 0.9 or 0.98. For example ρ ₁ The value of (2) is 0.9, D is 2 days, θ ₁ Has a value of 0.9 ² I.e. 0.81.

The time increment coefficient can be obtained by the following calculation formula:

wherein θ ₂ Representing a time increment coefficient; d represents the number of days in the history period; ρ ₂ Represents an increment parameter, and ρ ₂ >1, in practical application, ρ ₂ The value of (2) can be set according to the requirement of increasing speed and general ρ ₂ The closer to 1 the value of (c) indicates a slower increment and vice versa. Exemplary ρ ₂ The value of (2) may be 1.1. For example ρ ₂ The value of (2) is 1.1, D is 2 days, θ ₂ Has a value of 1.1 ² I.e. 1.21.

(2) And processing the user interest score and the group interest score corresponding to the group resource label to be updated according to the time attenuation coefficient and the time increment coefficient to obtain the comprehensive score of the group resource label to be updated.

In a specific implementation, the composite score of the group resource tag to be updated may be calculated by the following formula:

Score(i)＝θ ₁ *E(S ₁ (i))+θ ₂ *S ₂ (i)

wherein i represents a group resource tag i to be updated, and Score (i) represents a composite Score of the group resource tag i to be updated; θ ₁ Representing a time decay coefficient; θ ₂ Representing a time increment coefficient; s is S ₁ (i) Representing a user interest score corresponding to the group resource tag i to be updated; e (S) ₁ (i) Group resource tags representing groups to be updatedi is the average value of the corresponding user interest scores; s is S ₂ (i) And representing the group interest score corresponding to the group resource label to be updated.

The embodiment of the disclosure is beneficial to improving the accuracy of the multimedia resources recommended to the social group by considering the influence of time factors when calculating the comprehensive score of the group resource label to be updated.

In step S424, from the group resource labels to be updated, the group resource labels with the comprehensive score descending order within the preset order range are selected as updated group resource labels.

Specifically, the group resource tags to be updated may be arranged in a descending order according to the comprehensive score, and the group resource tags with descending order within a preset ordering range are selected as the final group resource tags. The preset sorting range may be the first preset number, which may be set as required, for example, may be 2 or 3, etc.

According to the embodiment of the disclosure, the reference group interest tag can reflect the interest condition of the social group on the historically recommended multimedia resource, and the group resource tag is updated through the reference group interest tag, so that the accuracy of the finally determined group resource tag can be improved, and the accuracy of the multimedia resource recommended to the social group based on the updated group resource tag is further improved.

It can be appreciated that the information display method of the embodiment of the present disclosure may be implemented by the terminal or the server alone or in combination with the terminal and the server, and when implemented in combination with the terminal and the server, the foregoing step S21 may include the following steps when obtaining the group resource tag of the social group in response to the multimedia resource display instruction triggered for the social group:

(1) And generating a group resource tag acquisition request in response to the multimedia resource presentation instruction triggered for the social group.

(2) And sending the group resource tag acquisition request to a server, so that the server determines the group resource tag corresponding to the social group according to the group resource tag acquisition request, and returns the group resource tag corresponding to the social group.

(3) And receiving a group resource label corresponding to the social group returned by the server.

In the embodiment of the disclosure, when receiving a multimedia resource display instruction triggered by a social group, a terminal can respond to the instruction to generate a group resource tag acquisition request and send the request to a server, so that the server can determine a group resource tag corresponding to the social group according to the group resource tag acquisition request and return the group resource tag, and the terminal can receive the group resource tag corresponding to the social group returned by the server. The group resource label corresponding to the social group is determined by utilizing the stronger processing capacity of the server, so that the determination time of the group resource label can be shortened, and the efficiency of resource recommendation is improved.

The information presentation method according to the embodiment of the present disclosure is described below from the server side, and as shown in fig. 6, the method may include:

in step S61, a group resource tag acquisition request sent by a terminal is received, where the group resource tag acquisition request is generated by the terminal in response to a multimedia resource presentation instruction triggered for a social group.

In step S62, in response to the group resource tag obtaining request, a group resource tag is generated according to the multimedia resources interested by the user in the social group.

In step S63, the group resource tag is returned to the terminal, so that the terminal generates corresponding multimedia information according to the group resource tag, and the multimedia information is displayed in the interaction interface of the social group.

The multimedia information is used for indicating the corresponding multimedia resource, and the multimedia information can be at least one of an access link of the indicated multimedia resource, a multimedia resource cover or a key resource image.

As a possible implementation manner, when the server responds to the group resource tag obtaining request and generates a group resource tag according to the multimedia resources interested by the users in the social group, the server may respond to the group resource tag obtaining request to obtain the multimedia resource categories interested by the users in the social group, and perform clustering processing on the multimedia resource categories interested by the users to obtain the number of the multimedia resource categories in each cluster, and further select the multimedia resource categories corresponding to the clusters with the descending order of the number within the preset ordering range as the group resource tag of the social group.

When the server obtains the multimedia resource categories interested by each user in the social group, a historical multimedia resource category set corresponding to each user can be obtained according to the historical behavior data of each user, and then the multimedia resource categories interested by the user are selected from the historical multimedia resource category set. The historical behavior data of each user comprise the historical behavior of the user and multimedia resources corresponding to the historical behavior.

For example, when the server selects the multimedia resource category of interest to the user in the historical multimedia resource category set corresponding to the user, the user interest score of the user for each historical multimedia resource category in the historical multimedia resource category set may be obtained first, and then the historical multimedia resource category with the descending order of the user interest score in the preset ordering range may be selected as the multimedia resource category of interest to the user. The preset ranking range may be set according to actual needs, for example, may be a preset number of historical multimedia resource categories with the first user interest score ranking, where the preset number may be 5 or 10, and so on.

Specifically, the server may obtain, for each historical multimedia resource category in the historical multimedia resource category set of each user, a historical behavior corresponding to the historical multimedia resource category from the historical behavior data of the user, so as to obtain, for the user, a historical behavior set corresponding to each historical multimedia resource category; and then, calculating the number of the historical behaviors of each behavior type in the historical behavior set according to the historical behavior set corresponding to each historical multimedia resource category, and carrying out weighted summation on the number of the historical behaviors of each behavior type in the historical behavior set according to the weight coefficient of each behavior type to obtain the user interest score of each historical multimedia resource category. The weight coefficient of each behavior type can be preset based on priori experience, when the user interest score of each historical multimedia resource category needs to be calculated, the weight coefficient of each preset behavior type can be obtained, and then the number of the historical behaviors of each behavior type in the historical behavior set is weighted and summed according to the weight coefficient of each behavior type, so that the user interest score of the historical multimedia resource category corresponding to the historical behavior set can be obtained. It can be appreciated that the weight coefficient of each behavior type can be adjusted as required in practical applications.

As a possible implementation manner, to further improve accuracy of resource recommendation to the social group, after the server generates the group resource tag, the method may further include the following steps:

(1) And obtaining a reference group interest tag, wherein the reference group interest tag is determined according to the historical behavior of the social group on the multimedia resource recommended in the historical time period.

For example, the determining of the reference group interest tag may be that the server obtains a set of historical recommended multimedia resource categories corresponding to the social group according to the historical behavior of the social group on the recommended multimedia resources in the historical time period, and then selects the reference group interest tag from the set of historical recommended multimedia resource categories.

For example, when the server selects the reference group interest tag from the historical recommended multimedia resource category set, the server may first obtain a group interest score of the social group for each historical recommended multimedia resource category in the historical recommended multimedia resource category set, and then select the historical recommended multimedia resource category with the descending order of the group interest score in the preset ordering range as the reference group interest tag.

Specifically, for each historical recommendation multimedia resource category in the historical recommendation multimedia resource category set corresponding to the social group, the server may obtain a historical behavior of the social group on the historical recommendation multimedia resource category in a historical time period, so as to obtain a historical behavior set corresponding to each historical recommendation multimedia resource category; and then, calculating the number of the historical behaviors of each behavior type in the historical behavior set according to the historical behavior set corresponding to each historical recommended multimedia resource category, and carrying out weighted summation on the number of the historical behaviors of each behavior type in the historical behavior set according to the weight coefficient of each behavior type so as to obtain the group interest score of each historical recommended multimedia resource category. The weight coefficient of each behavior type can be preset based on priori experience, when the group interest score of each historical recommendation multimedia resource type needs to be calculated, the weight coefficient of each preset behavior type can be obtained, and then the group interest score of each historical recommendation multimedia resource type can be obtained by carrying out weighted summation on the number of the historical behaviors of each behavior type in the historical behavior set corresponding to each historical recommendation multimedia resource type according to the weight coefficient of each behavior type. It can be appreciated that the weight coefficient of each behavior type can be adjusted as required in practical applications.

(2) And updating the group resource tag according to the reference group interest tag.

When the server updates the group resource tag according to the reference group interest tag, the server may determine the group resource tag to be updated, which is the same as the reference group interest tag, from the existing group resource tags, obtain a user interest score and a group interest score corresponding to the group resource tag to be updated, obtain a comprehensive score of the group resource tag to be updated according to the user interest score and the group interest score corresponding to the group resource tag to be updated, and further select the group resource tag with the comprehensive score descending order within a preset ordering range from the group resource tags to be updated as an updated group resource tag.

Specifically, in order to improve accuracy of the multimedia resource recommended to the social group, the server may consider an influence of a time factor on the composite score when calculating the composite score of the group interest tag to be updated, that is, the server may obtain the composite score of the group interest tag to be updated according to the user interest score and the group interest score corresponding to the group resource tag to be updated, where the method includes the following steps:

wherein θ ₁ Representing a time decay coefficient; d represents the number of days in the history period; ρ ₁ Represents the attenuation parameter, and ρ ₁ <1, in practical application, ρ ₁ The value of (2) can be set according to the requirement of attenuation speed, generally ρ ₁ The closer to 1 the value of (c) indicates a slower decay, and conversely indicates a faster decay. Exemplary ρ ₁ The value of (2) may be 0.9 or 0.98. For example ρ ₁ The value of (2) is 0.9, D is 2 days, θ ₁ Has a value of 0.9 ² I.e. 0.81.

wherein θ ₂ Representing a time increment coefficient; d represents the number of days in the history period;ρ ₂ represents an increment parameter, and ρ ₂ >1, in practical application, ρ ₂ The value of (2) can be set according to the requirement of increasing speed and general ρ ₂ The closer to 1 the value of (c) indicates a slower increment and vice versa. Exemplary ρ ₂ The value of (2) may be 1.1. For example ρ ₂ The value of (2) is 1.1, D is 2 days, θ ₂ Has a value of 1.1 ² I.e. 1.21.

Score(i)＝θ ₁ *E(S ₁ (i))+θ ₂ *S ₂ (i)

wherein i represents a group resource tag i to be updated, and Score (i) represents a composite Score of the group resource tag i to be updated; θ ₁ Representing a time decay coefficient; θ ₂ Representing a time increment coefficient; s is S ₁ (i) Representing a user interest score corresponding to the group resource tag i to be updated; e (S) ₁ (i) A group resource label i is updated according to the user interest score; s is S ₂ (i) And representing the group interest score corresponding to the group resource label to be updated.

Fig. 7 is a block diagram of an information presentation apparatus according to an exemplary embodiment. Referring to fig. 7, the apparatus 700 includes a group resource tag acquisition unit 710, a multimedia information generation unit 720, and a presentation unit 730.

The group resource tag obtaining unit 710 is configured to perform a multimedia resource presentation instruction triggered by a social group to obtain a group resource tag of the social group; wherein the group resource tag is generated according to the multimedia resource category of interest to the user in the social group;

the multimedia information generating unit 720 is configured to generate corresponding multimedia information according to the group resource tag; wherein, the multimedia information is used for indicating the corresponding multimedia resources;

the display unit 730 is configured to display the multimedia information in the interaction interface of the social group.

As a possible implementation manner, the device may further include:

a first obtaining unit configured to obtain a multimedia resource category of interest to each user in the social group;

the clustering unit is configured to perform clustering processing on the multimedia resource categories interested by the users, and acquire the number of the multimedia resource categories in each cluster;

The first selecting unit is configured to perform selecting the multimedia resource category corresponding to the clusters with the number of descending order sequences within a preset order range as the group resource label of the social group.

As one possible embodiment, the first acquisition unit includes:

a first determining unit configured to perform obtaining a set of historical multimedia resource categories corresponding to each user according to historical behavior data of the user; the historical behavior data comprise the historical behavior of the user and multimedia resources corresponding to the historical behavior;

a second selection unit configured to perform selecting a multimedia asset class of interest to the user from the set of historical multimedia asset classes.

As a possible implementation manner, the second selecting unit includes:

a second acquisition unit configured to perform acquisition of a user interest score of the user for each of the historical multimedia asset categories in the set of historical multimedia asset categories;

and the third selecting unit is configured to perform selecting the historical multimedia resource categories with the descending order of the user interest scores within a preset ordering range as the multimedia resource categories of interest to the user.

As a possible implementation manner, the multimedia information generating unit 720 includes:

a second determining unit configured to perform determining candidate multimedia resources in a preset multimedia resource set that match the group resource tag;

a fourth selecting unit configured to perform selecting, as a target multimedia resource, a multimedia resource whose historical exposure times exceeds a preset exposure times threshold from the candidate multimedia resources;

and a third acquisition unit configured to perform acquisition of at least one of an access link, a multimedia resource cover, or a key resource image of the target multimedia resource as the multimedia information.

As a possible implementation manner, the device may further include:

a fourth obtaining unit configured to obtain a reference group interest tag, where the reference group interest tag is determined according to a historical behavior of the social group on the multimedia resource recommended in the historical time period;

an updating unit configured to perform updating of the group resource tag according to the reference group interest tag.

As a possible implementation manner, the device may further include:

a third determining unit configured to execute a historical behavior of the social group on the multimedia resource recommended in the historical time period to obtain a historical recommended multimedia resource class set corresponding to the social group;

A fifth selection unit configured to perform selection of a reference group interest tag from the set of historical recommended multimedia resource categories.

As a possible implementation manner, the fifth selecting unit includes:

a fifth acquisition unit configured to perform acquisition of a group interest score of the social group for each of the history recommended multimedia resource categories in the history recommended multimedia resource category set;

and a sixth selecting unit configured to perform selecting, as the reference group interest tag, a history recommended multimedia resource category whose group interest score descending order is within a preset ordering range.

As a possible implementation manner, the updating unit includes:

a fourth determining unit configured to perform determining, from among the existing group resource tags, a group resource tag to be updated that is the same as the reference group interest tag;

a sixth obtaining unit configured to perform obtaining a user interest score and a group interest score corresponding to the group resource tag to be updated;

a seventh obtaining unit configured to obtain a composite score of the group resource tag to be updated according to the user interest score and the group interest score corresponding to the group resource tag to be updated;

And a seventh selecting unit configured to perform selecting, from the group resource tags to be updated, the group resource tags with the comprehensive score descending order within a preset order range as updated group resource tags.

As one possible embodiment, the seventh acquisition unit includes:

an eighth acquisition unit configured to perform acquisition of a corresponding time decay coefficient and time increment coefficient according to the history period;

and the processing unit is configured to execute processing on the user interest score and the group interest score corresponding to the group resource label to be updated according to the time attenuation coefficient and the time increment coefficient to obtain a comprehensive score of the group resource label to be updated.

As a possible implementation manner, the group resource tag obtaining unit 710 includes:

a request generation unit configured to execute a multimedia resource presentation instruction in response to a trigger for a social group, generating a group resource tag acquisition request;

the request sending unit is configured to send the group resource tag acquisition request to a server, so that the server determines a group resource tag corresponding to the social group according to the group resource tag acquisition request and returns the group resource tag corresponding to the social group;

And the group resource label receiving unit is configured to receive the group resource label corresponding to the social group returned by the server.

Fig. 8 is a block diagram of another information presentation apparatus according to an exemplary embodiment. Referring to fig. 8, the apparatus 800 includes a request receiving unit 810, a group resource tag generating unit 820, and a returning unit 830.

The request receiving unit 810 is configured to execute a group resource tag acquisition request sent by a receiving terminal, where the group resource tag acquisition request is generated by the terminal in response to a multimedia resource presentation instruction triggered for a social group;

the group resource tag generation unit 820 is configured to perform generation of a group resource tag according to the multimedia resources interested by the user in the social group in response to the group resource tag acquisition request;

the returning unit 830 is configured to perform returning the group resource tag to the terminal, so that the terminal generates corresponding multimedia information according to the group resource tag, and displays the multimedia information in an interactive interface of the social group; wherein, the multimedia information is used for indicating the corresponding multimedia resources.

The specific manner in which the individual units perform the operations in relation to the apparatus of the above embodiments has been described in detail in relation to the embodiments of the method and will not be described in detail here.

In an exemplary embodiment, there is also provided a terminal including: a display screen; a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method provided by the embodiments of the present disclosure.

Fig. 9 is a block diagram of a terminal, in particular, according to an exemplary embodiment: the terminal 900 can include RF (Radio Frequency) circuitry 910, memory 920 including one or more computer-readable storage media, input unit 930, display unit 940, sensor 950, audio circuitry 960, wiFi (wireless fidelity ) module 970, processor 980 including one or more processing cores, and power source 990, among other components. It will be appreciated by those skilled in the art that the terminal structure shown in fig. 9 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components. Wherein:

The RF circuit 910 may be used for receiving and transmitting signals during a message or a call, and in particular, after receiving downlink information of a base station, the downlink information is processed by one or more processors 980; in addition, data relating to uplink is transmitted to the base station. Typically, the RF circuitry 910 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (Low Noise Amplifier ), a duplexer, and the like. In addition, the RF circuitry 910 may also communicate with networks and other terminals via wireless communications. The wireless communication may use any communication standard or protocol including, but not limited to, GSM (Global System of Mobile communication, global system for mobile communications), GPRS (General Packet Radio Service ), CDMA (Code Division Multiple Access, code division multiple access), WCDMA (Wideband Code Division Multiple Access ), LTE (Long Term Evolution, long term evolution), email, SMS (Short Messaging Service, short message service), and the like.

The memory 920 may be used to store software programs and modules that the processor 980 performs various functional applications and data processing by executing the software programs and modules stored in the memory 920. The memory 920 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, application programs required for functions, and the like; the storage data area may store data created according to the use of the terminal, etc. In addition, memory 920 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, memory 920 may also include a memory controller to provide access to memory 920 by processor 980 and input unit 930.

The input unit 930 may be used to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, the input unit 930 may comprise a touch-sensitive surface 931 and other input devices 932. The touch-sensitive surface 931, also referred to as a touch display screen or touch pad, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on or thereabout the touch-sensitive surface 931 using a finger, stylus, or any other suitable object or accessory) and actuate the corresponding connection device according to a predetermined program. Alternatively, the touch sensitive surface 931 may include two portions, a touch detection device and a touch controller. The touch detection device detects the touch azimuth of a user, detects a signal brought by touch operation and transmits the signal to the touch controller; the touch controller receives touch information from the touch detection device and converts it into touch point coordinates, which are then sent to the processor 980, and can receive commands from the processor 980 and execute them. In addition, the touch-sensitive surface 931 may be implemented in various types of resistive, capacitive, infrared, surface acoustic wave, and the like. In addition to the touch-sensitive surface 931, the input unit 930 may also include other input devices 932. In particular, other input devices 932 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, mouse, joystick, etc.

The display unit 940 may be used to display information input by a user or information provided to the user and various graphical user interfaces of the terminal, which may be composed of graphics, text, icons, video, and any combination thereof. The display unit 940 may include a display panel 941, and alternatively, the display panel 941 may be configured in the form of an LCD (Liquid Crystal Display ), an OLED (Organic Light-Emitting Diode), or the like. Further, the touch-sensitive surface 931 may overlay the display panel 941, and upon detection of a touch operation thereon or thereabout, the touch-sensitive surface 931 is passed to the processor 980 to determine the type of touch event, and the processor 980 then provides a corresponding visual output on the display panel 941 depending on the type of touch event. Wherein the touch-sensitive surface 931 and the display panel 941 may be implemented as two separate components, but in some embodiments the touch-sensitive surface 931 may be integrated with the display panel 941 to implement both input and output functions.

The terminal 900 can also include at least one sensor 950, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 941 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 941 and/or the backlight when the terminal moves to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the acceleration in all directions (generally three axes), and can detect the gravity and the direction when the device is stationary, and the device can be used for applications of recognizing the gesture of a terminal (such as horizontal and vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer and knocking), and the like; other sensors such as gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc. that may be configured for the terminal are not described in detail herein.

Audio circuitry 960, speaker 961, microphone 962 may provide an audio interface between a user and the terminal. Audio circuit 960 may transmit the received electrical signal converted from audio data to speaker 961, where it is converted to a sound signal by speaker 961 for output; on the other hand, microphone 962 converts the collected sound signals into electrical signals, which are received by audio circuit 960 and converted into audio data, which are processed by audio data output processor 980 for transmission to, for example, another terminal via RF circuit 910 or for output to memory 920 for further processing. Audio circuitry 960 may also include an ear bud jack to provide communication of peripheral headphones with the terminal.

WiFi belongs to a short-distance wireless transmission technology, and the terminal can help a user to send and receive e-mails, browse web pages, access streaming media and the like through a WiFi module 970, so that wireless broadband Internet access is provided for the user. Although fig. 9 shows a WiFi module 970, it is understood that it does not belong to the essential constitution of the terminal, and can be omitted entirely as required within the scope of not changing the essence of the invention.

The processor 980 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by running or executing software programs and/or modules stored in the memory 920, and calling data stored in the memory 920, thereby performing overall monitoring of the terminal. Optionally, processor 980 may include one or more processing cores; preferably, the processor 980 may integrate an application processor with a modem processor, wherein the application processor primarily handles operating systems, user interfaces, applications programs, etc., and the modem processor primarily handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 980.

The terminal 900 further includes a power source 990 (e.g., a battery) for powering the various components, which may be logically connected to the processor 980 by a power management system, such as for performing functions such as managing charge, discharge, and power consumption by the power management system. The power source 990 may also include one or more of any components, such as a direct current or alternating current power source, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, and the like.

Although not shown, the terminal 900 may further include a camera, a bluetooth module, etc., which will not be described herein. In particular, in this embodiment, terminal 900 further includes a memory, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the one or more processors. The one or more programs described above include instructions for performing the information presentation methods provided by the method embodiments described above.

In an exemplary embodiment, there is also provided a server including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method provided by the embodiments of the present disclosure.

Fig. 10 is a block diagram of a server according to an exemplary embodiment, as shown in fig. 10, the server 1000 may vary considerably in configuration or performance, and may include one or more central processing units (Central Processing Units, CPU) 1010 (the processor 1010 may include, but is not limited to, a microprocessor MCU or a processing device such as a programmable logic device FPGA), a memory 1030 for storing data, one or more storage mediums 1020 (e.g., one or more mass storage devices) for storing applications 1023 or data 1022. Wherein the memory 1030 and storage medium 1020 can be transitory or persistent storage. The program stored on the storage medium 1020 may include one or more modules, each of which may include a series of instruction operations on a server. Still further, the central processor 1010 may be configured to communicate with a storage medium 1020 and execute a series of instruction operations in the storage medium 1020 on the server 1000. The server 1000 may also include one or more power supplies 1060, one or more wired or wireless network interfaces 1050, one or more input/output interfaces 1040, and/or one or more operating systems 1021, such as Windows ServerTM, mac OS XTM, unixTM, linuxTM, freeBSDTM, and the like.

Input-output interface 1040 may be used to receive or transmit data via a network. The specific example of the network described above may include a wireless network provided by a communication provider of the server 1000. In one example, input-output interface 1040 includes a network adapter (Network Interface Controller, NIC) that may be connected to other network devices via base stations to communicate with the internet. In one example, the input-output interface 1040 may be a Radio Frequency (RF) module for communicating with the internet wirelessly.

In an exemplary embodiment, an information display system is further provided, including the terminal 900 and the server 1000 described above. Specific:

the terminal is configured to execute a multimedia resource display instruction responding to the triggering aiming at the social group, and generate a group resource tag acquisition request; sending the group resource tag acquisition request to a server;

the server is configured to receive the group resource tag acquisition request; responding to the group resource tag acquisition request, and generating a group resource tag according to the multimedia resources interested by the user in the social group; returning the group resource label to the terminal;

The terminal is further configured to receive the group resource tag, generate corresponding multimedia information according to the group resource tag, and display the multimedia information in an interactive interface of the social group; wherein, the multimedia information is used for indicating the corresponding multimedia resources.

In an exemplary embodiment, a computer readable storage medium including instructions, for example, a memory including instructions, executable by a processor to perform a terminal-side or server-side information presentation method provided by an embodiment of the present disclosure is also provided. Alternatively, the computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

In an exemplary implementation, a computer program product is also provided, including a computer program/instruction, which when executed by a processor implements the information presentation method provided by the embodiments of the present disclosure.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, comprising:

responding to a multimedia resource display instruction triggered by aiming at a social group, and acquiring a group resource label of the social group; the group resource labels are generated according to the multimedia resource categories interested by the users in the social group, the group resource labels are updated according to the reference group interest labels, and the reference group interest labels represent the interested condition of the social group on the historically recommended multimedia resources; the updated group resource labels are group resource labels with the comprehensive score descending order sequence in a preset ordering range selected from the group resource labels to be updated; the group resource label to be updated is the same group resource label as the reference group interest label in the existing group resource label, and the comprehensive score is obtained according to the user interest score and the group interest score corresponding to the group resource label to be updated;

2. The information presentation method according to claim 1, characterized in that the method further comprises:

3. The method for displaying information according to claim 2, wherein the step of obtaining the multimedia resource category of interest to each user in the social group includes:

4. The information presentation method as claimed in claim 3, wherein selecting a multimedia asset class of interest to the user from the set of historical multimedia asset classes comprises:

5. The information presentation method according to claim 1, wherein the generating corresponding multimedia information according to the group resource tag includes:

6. The information presentation method according to claim 1, characterized in that the method further comprises:

7. The method of claim 6, wherein selecting a reference group interest tag from the set of historical recommended multimedia asset categories comprises:

8. The information presentation method according to claim 1, wherein the obtaining the composite score of the group resource tag to be updated according to the user interest score and the group interest score corresponding to the group resource tag to be updated includes:

9. The information presentation method according to claim 1, wherein the obtaining, in response to a multimedia resource presentation instruction triggered for a social group, a group resource tag of the social group includes:

10. An information display method, comprising:

returning the group resource tag to the terminal so that the terminal generates corresponding multimedia information according to the group resource tag, and displaying the multimedia information in an interactive interface of the social group; wherein, the multimedia information is used for indicating the corresponding multimedia resources;

updating the group resource tag according to a reference group interest tag, wherein the reference group interest tag characterizes the interesting condition of the social group on the historically recommended multimedia resource; the updated group resource labels are group resource labels with the comprehensive score descending order sequence in a preset ordering range selected from the group resource labels to be updated; the group resource label to be updated is the same group resource label as the reference group interest label in the existing group resource label, and the comprehensive score is obtained according to the user interest score and the group interest score corresponding to the group resource label to be updated.

11. An information display device, comprising:

A group resource tag acquisition unit configured to execute a multimedia resource presentation instruction in response to a trigger for a social group, and acquire a group resource tag of the social group; the group resource labels are generated according to the multimedia resource categories interested by the users in the social group, the group resource labels are updated according to the reference group interest labels, and the reference group interest labels represent the interested condition of the social group on the historically recommended multimedia resources; the updated group resource labels are group resource labels with the comprehensive score descending order sequence in a preset ordering range selected from the group resource labels to be updated; the group resource label to be updated is the same group resource label as the reference group interest label in the existing group resource label, and the comprehensive score is obtained according to the user interest score and the group interest score corresponding to the group resource label to be updated;

12. An information display device, comprising:

the return unit is configured to execute the return of the group resource tag to the terminal so that the terminal generates corresponding multimedia information according to the group resource tag, and the multimedia information is displayed in an interactive interface of the social group; wherein, the multimedia information is used for indicating the corresponding multimedia resources;

an updating unit configured to perform updating the group resource tag according to a reference group interest tag, the reference group interest tag characterizing an interest situation of the social group for historically recommended multimedia resources; the updated group resource labels are group resource labels with the comprehensive score descending order sequence in a preset ordering range selected from the group resource labels to be updated; the group resource label to be updated is the same group resource label as the reference group interest label in the existing group resource label, and the comprehensive score is obtained according to the user interest score and the group interest score corresponding to the group resource label to be updated.

13. A terminal, comprising:

a display screen;

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 9.

14. A server, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information presentation method of claim 10.

15. An information display system, comprising:

a terminal as claimed in claim 13, and a server as claimed in claim 14.

16. A computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the information presentation method of any one of claims 1 to 9, or the information presentation method of claim 10.