CN113065897A - Intelligent marketing management system and implementation method thereof - Google Patents
Intelligent marketing management system and implementation method thereof Download PDFInfo
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- CN113065897A CN113065897A CN202110380643.3A CN202110380643A CN113065897A CN 113065897 A CN113065897 A CN 113065897A CN 202110380643 A CN202110380643 A CN 202110380643A CN 113065897 A CN113065897 A CN 113065897A
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Abstract
The invention discloses an intelligent marketing management system and an implementation method thereof, wherein the intelligent marketing management system comprises a plurality of client nodes, a management node and a work order processing node which are all connected to a block chain; the client node, the management node and the work order processing node have the same structure and respectively comprise an access layer, a service layer, a data layer, a marketing decision layer and a presentation layer, wherein the access layer is connected with the block chain and used for requesting access to the block chain and acquiring block information of the block chain, the service layer is connected with the access layer, the data layer is connected with the service layer and used for distributed synchronous storage of the block information, business logic processing and data storage, the marketing decision layer is connected with the data layer and used for acquiring the block information and performing decision analysis, and the presentation layer is connected with the access layer, the data layer and the marketing decision layer. Through the scheme, the system has the advantages of simple structure, simple logic and the like, and has high practical value and popularization value in the technical field of marketing monitoring management.
Description
Technical Field
The invention relates to the technical field of marketing management, in particular to an intelligent marketing management system and an implementation method thereof.
Background
The marketing monitoring management refers to the monitoring and management of the marketing plan execution process of the enterprise by the marketing management department. The method is a key step in the whole marketing management process and is a basic guarantee for effective operation of enterprises. At present, a centralized service host is mostly adopted in the prior art, a special service host is needed, and distributed layout cannot be carried out.
The blockchain is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism and an encryption algorithm. The Blockchain (Blockchain) is an important concept of the bitcoin, which is essentially a decentralized database, and is used as the underlying technology of the bitcoin, and is a series of data blocks which are generated by using a cryptographic method to be related, wherein each data block contains information of a batch of bitcoin network transactions, and the information is used for verifying the validity (anti-counterfeiting) of the information and generating the next block. The block chain has the advantages of decentralization, openness, autonomy, information non-tamper property and the like.
Therefore, it is urgently needed to provide an intelligent marketing management system with simple logic and structure and an implementation method thereof.
Disclosure of Invention
In view of the above problems, the present invention provides an intelligent marketing management system and an implementation method thereof, and the technical scheme adopted by the present invention is as follows:
an intelligent marketing management system comprises a plurality of client nodes, a management node and a work order processing node which are all connected to a block chain; the client node, the management node and the work order processing node have the same structure and comprise:
the access layer is connected with the block chain and used for requesting to access the block chain and acquiring the block information of the block chain; the block information comprises client information and service information; the service information comprises load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data;
the service layer is connected with the access layer and comprises EJB service and C service;
the data layer is connected with the service layer and used for storing the block information in a distributed synchronous manner, and performing service logic processing and data storage;
the marketing decision layer is connected with the data layer and is used for acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data, and performing decision analysis
And the display layer is connected with the access layer, the data layer and the marketing decision layer and is used for displaying the marketing monitoring data.
An implementation method of an intelligent marketing management system comprises the following steps:
establishing a client node, a management node and a work order processing node consensus, establishing a block with the client as a reference, and performing data distributed synchronization;
acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data by using a client node;
storing the service information in a data layer in a distributed manner, and performing decision analysis by using a marketing decision layer;
feeding back the analysis result of the decision analysis to an access layer, uploading the analysis result to a block chain, encrypting by adopting a symmetric algorithm, and adding a corresponding timestamp;
and the work order processing node of the access block chain acquires the analysis result and processes the analysis result.
Further, the implementation method of the intelligent marketing management system is characterized by further comprising the following steps:
the client node, the management node and the work order processing node which are not accessed into the block chain submit the request to be added into the block chain and carry out identity verification, and if the verification is passed, the access layer is utilized to access the block chain; otherwise, no access is given.
Further, the marketing decision layer comprises a data query module, a data analysis module and a decision information management module;
the data query module is connected with the data layer and used for accessing and acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization check data, market transaction data, metering data, centralized reading data and line loss data;
the data analysis module is connected with the data query module and used for extracting load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, meter reading data and line loss data acquired by the data query module and performing data cluster analysis;
the decision information management module is connected with the data analysis module, establishes a decision tree algorithm model and classifies the analyzed data according to different data attributes; the decision tree algorithm model realizes data classification by dividing root nodes and child nodes.
Compared with the prior art, the invention has the following beneficial effects:
the invention skillfully sets a client node, a management node and a work order processing node of an access block chain to acquire data in a distributed manner and perform decision analysis; in conclusion, the system has the advantages of simple structure, simple logic and the like, and has high practical value and popularization value in the technical field of marketing monitoring management.
Detailed Description
To further clarify the objects, technical solutions and advantages of the present application, the present invention will be further described with reference to the following examples, which include, but are not limited to, the following examples. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Examples
The embodiment provides an intelligent marketing management system and an implementation method thereof, wherein the intelligent marketing management system comprises a plurality of client nodes, a management node and a work order processing node which are all connected to a block chain; the client node, the management node and the work order processing node have the same structure and comprise an access layer, a service layer, a data layer, a marketing decision layer and a presentation layer, wherein the access layer is connected with the block chain and is used for requesting access to the block chain and acquiring block information of the block chain; the block information comprises client information and service information; the service information comprises load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data. And the service layer is connected with the access layer and comprises EJB services and C services. And the data layer is connected with the service layer and used for distributed synchronous storage of the block information, business logic processing and data storage. And the marketing decision layer is connected with the data layer and is used for acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data and carrying out decision analysis. In this embodiment, the presentation layer is connected to the access layer, the data layer, and the marketing decision layer, and is configured to display marketing monitoring data.
In this embodiment, the marketing decision layer includes a data query module, a data analysis module and a decision information management module, wherein the data query module is connected with the data layer and is used for accessing and acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity consumption data, electricity consumption inspection data, market transaction data, metering data, centralized reading data and line loss data; the data analysis module is connected with the data query module and used for extracting load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, meter reading data and line loss data acquired by the data query module and performing data cluster analysis; the decision information management module is connected with the data analysis module, establishes a decision tree algorithm model and classifies the analyzed data according to different data attributes; the decision tree algorithm model realizes data classification by dividing root nodes and child nodes.
In this embodiment, the implementation method of the intelligent marketing management system includes the following steps:
the method comprises the steps that firstly, a client node, a management node and a work order processing node are established to be in common knowledge, a block with the client as a reference is established, and data distributed synchronization is carried out; the client node, the management node and the work order processing node which are not accessed into the block chain submit the request to be added into the block chain and carry out identity verification, and if the verification is passed, the access layer is utilized to access the block chain; otherwise, no access is given.
Secondly, acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, meter reading data and line loss data by using a client node;
thirdly, storing the service information in a data layer in a distributed manner, and performing decision analysis by using a marketing decision layer;
feeding back the analysis result of the decision analysis to an access layer, uploading the analysis result to a block chain, encrypting by adopting a symmetric algorithm, and adding a corresponding timestamp;
and fifthly, the work order processing node of the access block chain obtains the analysis result and processes the analysis result.
The above-mentioned embodiments are only preferred embodiments of the present invention, and do not limit the scope of the present invention, but all the modifications made by the principles of the present invention and the non-inventive efforts based on the above-mentioned embodiments shall fall within the scope of the present invention.
Claims (4)
1. An intelligent marketing management system is characterized by comprising a plurality of client nodes, a management node and a work order processing node which are all connected to a block chain; the client node, the management node and the work order processing node have the same structure and comprise:
the access layer is connected with the block chain and used for requesting to access the block chain and acquiring the block information of the block chain; the block information comprises client information and service information; the service information comprises load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data;
the service layer is connected with the access layer and comprises EJB service and C service;
the data layer is connected with the service layer and used for storing the block information in a distributed synchronous manner, and performing service logic processing and data storage;
the marketing decision layer is connected with the data layer and is used for acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data, and performing decision analysis
And the display layer is connected with the access layer, the data layer and the marketing decision layer and is used for displaying the marketing monitoring data.
2. The method of claim 1, wherein the method comprises the steps of:
establishing a client node, a management node and a work order processing node consensus, establishing a block with the client as a reference, and performing data distributed synchronization;
acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, centralized reading data and line loss data by using a client node;
storing the service information in a data layer in a distributed manner, and performing decision analysis by using a marketing decision layer;
feeding back the analysis result of the decision analysis to an access layer, uploading the analysis result to a block chain, encrypting by adopting a symmetric algorithm, and adding a corresponding timestamp;
and the work order processing node of the access block chain acquires the analysis result and processes the analysis result.
3. The method of claim 2, further comprising:
the client node, the management node and the work order processing node which are not accessed into the block chain submit the request to be added into the block chain and carry out identity verification, and if the verification is passed, the access layer is utilized to access the block chain; otherwise, no access is given.
4. The method of claim 2, wherein the marketing decision layer comprises a data query module, a data analysis module and a decision information management module;
the data query module is connected with the data layer and used for accessing and acquiring load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization check data, market transaction data, metering data, centralized reading data and line loss data;
the data analysis module is connected with the data query module and used for extracting load data, power failure data, meter reading data, accounting data, charging data, electric energy data, ordered electricity utilization data, electricity utilization inspection data, market transaction data, metering data, meter reading data and line loss data acquired by the data query module and performing data cluster analysis;
the decision information management module is connected with the data analysis module, establishes a decision tree algorithm model and classifies the analyzed data according to different data attributes; the decision tree algorithm model realizes data classification by dividing root nodes and child nodes.
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