CN113050871B - Data processing method and mobile terminal - Google Patents
Data processing method and mobile terminal Download PDFInfo
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- CN113050871B CN113050871B CN202110411427.0A CN202110411427A CN113050871B CN 113050871 B CN113050871 B CN 113050871B CN 202110411427 A CN202110411427 A CN 202110411427A CN 113050871 B CN113050871 B CN 113050871B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
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- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses a data processing method and a mobile terminal, wherein the mobile terminal comprises a display screen, the mobile terminal comprises a display interface, the display interface comprises a first area and a second area, and the data processing method comprises the following steps: the mobile terminal displays the display interface; judging whether a touch gesture is received under the display interface, if so, acquiring a corresponding operation instruction according to the touch gesture; executing the operation instruction, wherein when the touch gesture is to click the first area, the operation instruction is to play a preset image in a full screen mode, and the content of the preset image corresponds to the content of the clicked first area; and when the touch gesture is clicking the second area, the operation instruction is jumping to the interface corresponding to the content of the second area from the current display interface. The data processing method and the mobile terminal can enhance the advertisement display effect, improve the advertisement playing quantity and keep good user experience.
Description
Technical Field
The invention relates to a data processing method and a mobile terminal.
Background
With the popularization of networks, network advertisements are more and more appeared in the visual field of people, and advertisement push mainly serves advertisers in the e-commerce marketing phase. The network advertisement is pushed to the most needed consumers, and the pushing process of the network advertisement not only needs to consider the interests and hobbies and purchasing trends of the users, but also needs to consider the maximization of the value of the advertisement.
With the continuous enhancement of the contact degree of people to the network advertisement push, the technology of network advertisement production and push is also continuously reformed and innovated.
The existing advertisement has poor display effect and low playing frequency, and can improve the countering degree of users.
Disclosure of Invention
The technical problem to be solved by the invention is to overcome the defects of poor advertisement display effect, low playing frequency and capability of improving the user's counterintuitive degree in the prior art, and provide a data processing method and a mobile terminal which can enhance the advertisement display effect, improve the playing quantity of advertisements and maintain good user experience.
The technical scheme is used for solving the technical problems:
a data processing method is used for a mobile terminal, the mobile terminal comprises a display screen, and the data processing method is characterized in that the mobile terminal comprises a display interface, the display interface comprises a first area and a second area, and the data processing method comprises the following steps:
the mobile terminal displays the display interface;
judging whether a touch gesture is received under the display interface, if so, acquiring a corresponding operation instruction according to the touch gesture;
executing the operation instruction, wherein when the touch gesture is to click the first area, the operation instruction is to play a preset image in a full screen mode, and the content of the preset image corresponds to the content of the clicked first area; and when the touch gesture is clicking the second area, the operation instruction is jumping to the interface corresponding to the content of the second area from the current display interface.
Preferably, the data processing method includes:
executing the operation instruction, when the touch gesture is clicking the first area, the operation instruction is that the preset image is played in a full screen mode, whether the touch gesture is received under an interface displaying the preset image is judged, and if yes, a browser of the mobile terminal is called to enter a page corresponding to the preset image; and when the touch gesture is clicking the second area, the operation instruction is jumping to the interface corresponding to the content of the second area from the current display interface.
Preferably, the data processing method includes:
executing the operation instruction, when the touch control gesture is clicking the first area, playing the preset image in a full screen mode, judging whether a click touch control gesture is received under an interface displaying the preset image, if so, calling a browser of the mobile terminal to enter a page corresponding to the preset image, if not, judging whether a sliding touch control gesture is received under the interface displaying the preset image, if so, judging whether a related image exists in the preset image, and if so, playing the related image.
Preferably, the data processing method includes:
the display interface acquires a pull-down touch gesture pull-down display interface;
before displaying the next first area, judging whether an operation instruction of playing the preset image corresponding to the previous first area in a full screen mode is executed, if so, judging whether a browser of the mobile terminal is called to enter a page matched with the preset image corresponding to the content of the previous first area, if so, displaying content data different from the content of the previous first area in the next first area, if not, playing the image related to the preset image corresponding to the content of the previous first area, and connecting the content of the related image with the content of the previous first area.
Preferably, the distance between adjacent first regions is a preset value, and the data processing method includes:
and when an operation instruction of playing the preset image corresponding to the last first area in a full screen manner is executed and a browser of the mobile terminal is not called to enter a page matched with the preset image corresponding to the content of the last first area, reducing the preset value.
Preferably, an option for closing the current first area is set at the upper right corner of the first area, and the data processing method includes:
and after the option is triggered, increasing the preset value.
Preferably, the first area displays an advertisement picture, and the data processing method includes:
when the touch gesture is to click the first area, executing the operation instruction;
judging whether a preset image corresponding to the content of the first area is a dynamic video or not, and if not, acquiring an advertisement picture of the first area;
identifying the content on the advertisement picture and classifying the identified content;
searching a matched dynamic advertisement template according to the type and the quantity of the identified contents;
generating a dynamic video corresponding to the preset image according to the dynamic advertisement template;
and playing the dynamic video in a full screen mode.
Preferably, when the content is identified as a person or a product, acquiring outlines of the person or the product and capturing an outline image according to the outlines, wherein the generating of the dynamic video corresponding to the preset image according to the dynamic advertisement template includes:
copying the outline images of the character and the product on the upper layer of the advertisement picture, and overlapping the outline images of the character and the product with the image positions of the character and the product in the advertisement picture;
and taking the outline image amplification animation of the character and the product as the dynamic video.
Preferably, the data processing method includes:
executing the operation instruction, when the touch gesture is clicking the second area, jumping the current display interface to an interface corresponding to the content of the second area, and acquiring the content to be displayed in the next first area according to the first area of the current display interface as reference information, wherein the interface corresponding to the content of the second area is a video playing interface;
identifying characters in the reference information or acquiring characters corresponding to the reference information;
and playing the characters in the video playing interface in a bullet screen mode when the bullet screen playing amount of the current video window is smaller than a preset value.
The invention also provides a mobile terminal which is characterized by comprising a display screen, wherein the mobile terminal is used for realizing the data processing method.
On the basis of the common knowledge in the field, the above preferred conditions can be combined randomly to obtain the preferred embodiments of the invention.
The positive progress effects of the invention are as follows: the data processing method and the mobile terminal can enhance the advertisement display effect, improve the advertisement playing quantity and keep good user experience. The dynamic advertisement can be generated quickly, and the advertisement can be put more conveniently and accurately.
Drawings
Fig. 1 is a flowchart of a data processing method according to embodiment 1 of the present invention.
Fig. 2 is another flowchart of the data processing method according to embodiment 1 of the present invention.
Fig. 3 is another flowchart of the data processing method according to embodiment 1 of the present invention.
Fig. 4 is another flowchart of the data processing method according to embodiment 1 of the present invention.
Detailed Description
The invention is further illustrated by the following examples, which are not intended to limit the scope of the invention.
Example 1
The embodiment provides a mobile terminal, which comprises a display screen, wherein the display screen is used for displaying a display interface.
The display interface includes a first area and a second area, in this embodiment, the first area displays an advertisement, and the second area displays native content information.
The mobile terminal comprises a processing module and a judging module.
The judging module is used for judging whether a touch gesture is received under the display interface, and if so, acquiring a corresponding operation instruction according to the touch gesture;
the processing module is used for executing the operation instruction, when the touch gesture is that the first area is clicked, the operation instruction is that a preset image is played in a full screen mode, and the content of the preset image corresponds to the content of the clicked first area; and when the touch gesture is clicking the second area, the operation instruction is skipping to the interface corresponding to the content of the second area from the current display interface.
Specifically, the processing module is configured to execute the operation instruction, and when the touch gesture is to click the first area, the operation instruction is to play the preset image in a full screen mode, determine whether the touch gesture is received under an interface displaying the preset image, and if so, invoke a browser of the mobile terminal to enter a page corresponding to the preset image; and when the touch gesture is clicking the second area, the operation instruction is skipping to the interface corresponding to the content of the second area from the current display interface.
Further, the processing module is configured to execute the operation instruction, when the touch gesture is a click of the first area, the operation instruction is to play the preset image in a full screen, determine whether a click touch gesture is received under an interface displaying the preset image, if yes, invoke a browser of the mobile terminal to enter a page corresponding to the preset image, otherwise, determine whether a sliding touch gesture is received under the interface displaying the preset image, if yes, determine whether a related image exists in the preset image, and if yes, play the related image.
In order to improve the times of advertisement display and reduce the user countering degree, the display interface is used for collecting a pull-down touch gesture pull-down display interface;
the judging module is used for:
before displaying the next first area, judging whether an operation instruction for playing the preset image corresponding to the last first area in a full screen mode is executed, if so, judging whether a browser of the mobile terminal is called to enter a page matched with the preset image corresponding to the content of the last first area, if so, displaying content data different from the content of the last first area in the next first area, if not, playing an image related to the preset image corresponding to the content of the last first area, and connecting the content of the related image with the content of the last first area.
In this embodiment, at most one first area, that is, an advertisement slot, is set in the display interface, and when the user pulls down the interface, the first area moves along with the interface, and then the next first area appears after a certain distance.
The distance between the adjacent first areas is a preset value.
The processing module is used for reducing the preset value when an operation instruction of the preset image corresponding to the last first area is played in a full screen mode and a browser of the mobile terminal is not called to enter a page matched with the preset image corresponding to the content of the last first area.
Furthermore, an option for closing the current first area is arranged at the upper right corner of the first area, and the processing module is used for increasing the preset value after the option is triggered.
In order to further improve the advertisement playing amount, the first area displays an advertisement picture, and the mobile terminal further comprises an identification module and a generation module.
The processing module is used for executing the operation instruction when the touch gesture is to click the first area;
the judging module is used for judging whether a preset image corresponding to the content of the first area is a dynamic video or not, and if not, acquiring an advertisement picture of the first area;
the identification module is used for identifying the content on the advertisement picture and classifying the identified content;
the generation module is used for searching a matched dynamic advertisement template according to the type and the quantity of the identified contents and generating a dynamic video corresponding to the preset image according to the dynamic advertisement template;
the processing module is used for playing the dynamic video in a full screen mode.
When the content is identified to be a person and a product, the identification module is used for acquiring the outlines of the person and the product and intercepting an outline image according to the outlines;
the generating module is used for copying the outline images of the characters and the products on the upper layer of the advertisement picture, and the outline images of the characters and the products are overlapped with the image positions of the characters and the products in the advertisement picture;
the generating module is also used for taking the outline image amplification animation of the characters and the products as the dynamic video.
The processing module is further configured to execute the operation instruction, and when the touch gesture is to click the second area, the operation instruction is to jump to the interface corresponding to the content of the second area from the current display interface, and obtain, according to the first area of the current display interface, content to be displayed in the next first area as reference information, where the interface corresponding to the content of the second area is a video playing interface;
the identification module is used for identifying characters in the reference information or acquiring characters corresponding to the reference information;
the processing module is further used for playing the characters in the video playing interface in a bullet screen mode when the bullet screen playing amount of the current video window is smaller than a preset value.
Referring to fig. 1, with the mobile terminal, the embodiment further provides a data processing method, including:
102, acquiring a corresponding operation instruction according to the touch gesture;
103, executing the operation instruction, wherein when the touch gesture is to click the first area, the operation instruction is to play a preset image on the full screen, and the content of the preset image corresponds to the content of the clicked first area; and when the touch gesture is clicking the second area, the operation instruction is skipping to the interface corresponding to the content of the second area from the current display interface.
Referring to fig. 2, further, step 103 includes:
In other embodiments, step 103 comprises:
executing the operation instruction, when the touch control gesture is clicking the first area, playing the preset image in a full screen mode, judging whether a click touch control gesture is received under an interface displaying the preset image, if so, calling a browser of the mobile terminal to enter a page corresponding to the preset image, if not, judging whether a sliding touch control gesture is received under the interface displaying the preset image, if so, judging whether a related image exists in the preset image, and if so, playing the related image.
The related image is an image in a series format of linkage of the plots of the advertisements, and when the user clicks the advertisement to show that the user is interested in the advertisement, the user impression can be deepened by watching the advertisement more.
Referring to fig. 3, further, the data processing method further includes:
200, acquiring a pull-down touch gesture pull-down display interface by the display interface;
The above steps may be performed after step 100, or may be performed after step 103.
Further, the distance between the adjacent first areas is a preset value.
Step 204 specifically comprises:
and playing an image associated with a preset image corresponding to the content of the previous first area, wherein the content of the associated image is linked with the content of the previous first area, and the preset value is reduced.
In order to reduce the user's counterintuitive degree to the advertisement, an option for closing the current first area is provided at the upper right corner of the first area, and the data processing method comprises the following steps:
and after the option is triggered, increasing the preset value.
Referring to fig. 4, further, the first region displays an advertisement picture, and the data processing method includes:
And step 302, playing the dynamic video and ending the process.
303, acquiring a first area advertisement picture;
and 307, playing the dynamic video in a full screen mode.
The above steps may be performed after step 103.
Specifically, when the content is identified as a person or a product, the outline of the person or the product is obtained and an outline image is captured according to the outline, and step 306 includes:
copying the outline images of the character and the product on the upper layer of the advertisement picture, and overlapping the outline images of the character and the product with the image positions of the character and the product in the advertisement picture;
and taking the outline image amplification animation of the character and the product as the dynamic video.
Further, step 103 further comprises:
executing the operation instruction, when the touch gesture is clicking the second area, jumping the current display interface to an interface corresponding to the content of the second area, and acquiring the content to be displayed in the next first area according to the first area of the current display interface as reference information, wherein the interface corresponding to the content of the second area is a video playing interface;
identifying characters in the reference information or acquiring characters corresponding to the reference information;
and playing the characters in the video playing interface in a bullet screen mode when the bullet screen playing amount of the current video window is smaller than a preset value.
While specific embodiments of the invention have been described above, it will be understood by those skilled in the art that these are by way of example only, and that the scope of the invention is defined by the appended claims. Various changes or modifications to these embodiments may be made by those skilled in the art without departing from the principle and spirit of this invention, and these changes and modifications are within the scope of this invention.
Claims (8)
1. A data processing method is used for a mobile terminal, the mobile terminal comprises a display screen, the mobile terminal is characterized in that the mobile terminal comprises a display interface, the display interface comprises a first area and a second area, and the data processing method comprises the following steps:
the mobile terminal displays the display interface;
judging whether a touch gesture is received under the display interface, if so, acquiring a corresponding operation instruction according to the touch gesture;
executing the operation instruction, wherein when the touch gesture is to click the first area, the operation instruction is to play a preset image in a full screen mode, and the content of the preset image corresponds to the content of the clicked first area; when the touch gesture is clicking the second area, the operation instruction is skipping to the interface corresponding to the content of the second area from the current display interface;
the data processing method comprises the following steps:
executing the operation instruction, when the touch gesture is clicking the first area, the operation instruction is that the preset image is played in a full screen mode, whether the touch gesture is received under an interface displaying the preset image is judged, and if yes, a browser of the mobile terminal is called to enter a page corresponding to the preset image; when the touch gesture is clicking the second area, the operation instruction is skipping to the interface corresponding to the content of the second area from the current display interface;
the data processing method comprises the following steps:
executing the operation instruction, when the touch control gesture is clicking the first area, playing the preset image in a full screen mode, judging whether a click touch control gesture is received under an interface displaying the preset image, if so, calling a browser of the mobile terminal to enter a page corresponding to the preset image, if not, judging whether a sliding touch control gesture is received under the interface displaying the preset image, if so, judging whether a related image exists in the preset image, and if so, playing the related image.
2. The data processing method of claim 1, wherein the data processing method comprises:
the display interface acquires a pull-down touch gesture pull-down display interface;
before displaying the next first area, judging whether an operation instruction of playing the preset image corresponding to the previous first area in a full screen mode is executed, if so, judging whether a browser of the mobile terminal is called to enter a page matched with the preset image corresponding to the content of the previous first area, if so, displaying content data different from the content of the previous first area in the next first area, if not, playing the image related to the preset image corresponding to the content of the previous first area, and connecting the content of the related image with the content of the previous first area.
3. The data processing method of claim 2, wherein a distance between adjacent first regions is a preset value, the data processing method comprising:
and when an operation instruction of playing the preset image corresponding to the last first area in a full screen mode is executed and a browser of the mobile terminal is not called to enter a page matched with the preset image corresponding to the content of the last first area, reducing the preset value.
4. A data processing method as claimed in claim 3, wherein the upper right corner of the first area is provided with an option for closing the current first area, the data processing method comprising:
and after the option is triggered, increasing the preset value.
5. The data processing method of claim 1, wherein the first region displays an advertisement picture, the data processing method comprising:
when the touch gesture is to click the first area, executing the operation instruction;
judging whether a preset image corresponding to the content of the first area is a dynamic video or not, and if not, acquiring an advertisement picture of the first area;
identifying the content on the advertisement picture and classifying the identified content;
searching a matched dynamic advertisement template according to the type and the quantity of the identified contents;
generating a dynamic video corresponding to the preset image according to the dynamic advertisement template;
and playing the dynamic video in a full screen mode.
6. The data processing method of claim 5, wherein when the content is recognized as a person or a product, acquiring outlines of the person or the product and capturing an outline image according to the outlines, and the generating a dynamic video corresponding to the preset image according to the dynamic advertisement template comprises:
copying the outline images of the character and the product on the upper layer of the advertisement picture, and overlapping the outline images of the character and the product with the image positions of the character and the product in the advertisement picture;
and taking the outline image amplification animation of the character and the product as the dynamic video.
7. The data processing method of claim 6, wherein the data processing method comprises:
executing the operation instruction, when the touch gesture is clicking the second area, jumping the current display interface to an interface corresponding to the content of the second area, and acquiring the content to be displayed in the next first area according to the first area of the current display interface as reference information, wherein the interface corresponding to the content of the second area is a video playing interface;
identifying characters in the reference information or acquiring characters corresponding to the reference information;
and playing the characters in the video playing interface in a bullet screen mode when the bullet screen playing amount of the current video window is smaller than a preset value.
8. A mobile terminal, characterized in that the mobile terminal comprises a display screen, and the mobile terminal is configured to implement the data processing method according to any one of claims 1 to 7.
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