CN112990979B - Data processing method and device - Google Patents

Data processing method and device Download PDF

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CN112990979B
CN112990979B CN202110355362.2A CN202110355362A CN112990979B CN 112990979 B CN112990979 B CN 112990979B CN 202110355362 A CN202110355362 A CN 202110355362A CN 112990979 B CN112990979 B CN 112990979B
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CN112990979A (en
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田星星
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Shanghai Bilibili Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0242Determining effectiveness of advertisements
    • G06Q30/0244Optimization
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement

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Abstract

The embodiment of the application provides a data processing method and a device, wherein the data processing method comprises the following steps: receiving a data processing request submitted for an object to be put in, if the data processing request is determined to be a data replacement request, receiving replacement parameters to be tested, which are uploaded by a user through a parameter replacement platform for an initial layout template of the object to be put in, storing the replacement parameters to be tested to a simulation server, responding to the data testing request submitted for the replacement parameters to be tested, generating a data testing result of the object to be put in based on the replacement parameters to be tested, and displaying the data testing result.

Description

Data processing method and device
Technical Field
The embodiment of the application relates to the technical field of computers, in particular to a data processing method. One or more embodiments of the present application relate to a data processing apparatus, a computing device, and a computer-readable storage medium.
Background
The advertising system can deliver advertisements according to different time slots, and the benefits of the advertising system can be maximized through dividing and adjusting the delivery crowd, so that the benefits in the same time slot are maximized.
In the actual advertisement putting process, before the new version of the advertisement showing pattern is put on line or before the advertisement is put on line by using the dynamic layout template, the advertisement showing pattern or the advertisement putting result is tested to detect whether errors exist in the advertisement showing pattern or whether the advertisement putting result can reach the expected showing effect.
In the existing test method, when the advertisement display style or the advertisement putting result is tested, a complete advertisement putting flow is needed to be carried out in an advertisement service system, because a plurality of service systems are needed to be matched for use during advertisement putting, the operation flow is complex, and when the advertisement display style or the advertisement configuration parameter is fine-tuned, the complete flow of advertisement putting is needed to be carried out again, so that the whole test process consumes a long time, and the test efficiency is low.
Disclosure of Invention
In view of the foregoing, embodiments of the present application provide a data processing method. One or more embodiments of the present application relate to a data processing apparatus, a computing device, and a computer readable storage medium, so as to solve the technical defect that an advertisement delivery system in the prior art has a complex operation flow and a long time consumption in the advertisement delivery process.
According to a first aspect of an embodiment of the present application, there is provided a data processing method, including:
receiving a data processing request submitted for an object to be put in;
if the data processing request is determined to be a data replacement request, receiving replacement parameters to be tested, which are uploaded by a user through a parameter replacement platform aiming at an initial layout template of the object to be put in, and storing the replacement parameters to be tested into a simulation server;
and responding to a data test request submitted for the replacement parameter to be tested, generating a data test result of the object to be put in based on the replacement parameter to be tested and displaying the data test result.
According to a second aspect of embodiments of the present application, there is provided a data processing apparatus comprising:
the receiving module is configured to receive a data processing request submitted for an object to be put in;
the storage module is configured to receive replacement parameters to be tested, which are uploaded by a user for the initial layout template of the object to be put through the parameter replacement platform, if the data processing request is determined to be a data replacement request, and store the replacement parameters to be tested to the simulation server;
the display module is configured to respond to a data test request submitted for the replacement parameter to be tested, generate a data test result of the object to be put in based on the replacement parameter to be tested and display the data test result.
According to a third aspect of embodiments of the present application, there is provided a computing device comprising:
a memory and a processor;
the memory is configured to store computer executable instructions and the processor is configured to execute the computer executable instructions, wherein the processor, when executing the computer executable instructions, performs the steps of the data processing method.
According to a fourth aspect of embodiments of the present application, there is provided a computer readable storage medium storing computer executable instructions which, when executed by a processor, implement the steps of the data processing method.
An embodiment of the application realizes a data processing method and a device, wherein the data processing method comprises the steps of receiving a data processing request submitted for an object to be put, if the data processing request is determined to be a data replacement request, receiving replacement parameters to be tested, which are uploaded by a user through a parameter replacement platform for an initial layout template of the object to be put, and storing the replacement parameters to be tested to a simulation server, responding to the data testing request submitted for the replacement parameters to be tested, generating a data testing result of the object to be put based on the replacement parameters to be tested, and displaying the data testing result; or if the data processing request is determined to be the object release request, receiving the object parameters of the object to be released, which are uploaded by the user through the object release platform, and generating and displaying a release result according to the object parameters.
According to the method and the device for processing the object release request and the data test request, the object release request and the data test request are processed through different platforms respectively, the release process and the test process are separated, and the object release process is simplified, so that complexity of the object release process is reduced, and object release efficiency is improved.
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FIG. 1 is a schematic diagram of a data processing method according to one embodiment of the present application;
FIG. 2 is a flow chart of a data processing method provided in one embodiment of the present application;
FIG. 3 is a schematic diagram of a parameter replacement interface for the data processing process according to one embodiment of the present application;
FIG. 4 is an architecture diagram of one such data processing process provided by one embodiment of the present application;
FIG. 5 is a schematic flowchart of an application of the data processing method to an advertisement delivery scene according to an embodiment of the present application;
FIG. 6 is a schematic diagram of a data processing apparatus according to one embodiment of the present application;
FIG. 7 is a block diagram of a computing device provided in one embodiment of the present application.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present application. This application is, however, susceptible of embodiment in many other ways than those herein described and similar generalizations can be made by those skilled in the art without departing from the spirit of the application and the application is therefore not limited to the specific embodiments disclosed below.
The terminology used in one or more embodiments of the application is for the purpose of describing particular embodiments only and is not intended to be limiting of one or more embodiments of the application. As used in this application in one or more embodiments and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present application refers to and encompasses any or all possible combinations of one or more of the associated listed items.
It should be understood that, although the terms first, second, etc. may be used in one or more embodiments of the present application to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, a first may also be referred to as a second, and similarly, a second may also be referred to as a first, without departing from the scope of one or more embodiments of the present application. The word "if" as used herein may be interpreted as "at … …" or "at … …" or "responsive to a determination", depending on the context.
First, terms related to one or more embodiments of the present application will be explained.
Advertisement templates: data information such as advertisement title length, picture size, dynamic layout and the like is constrained.
Dynamic layout: the dynamic advertisement patterns can be directly adjusted to realize the advertisement data delivery of different advertisement patterns.
In the present application, a data processing method is provided. One or more embodiments of the present application relate to a data processing apparatus, a computing device, and a computer-readable storage medium, which are described in detail in the following embodiments.
The data processing method provided by the embodiment of the application can be applied to any field needing object delivery, such as video or advertisement delivery in the video field, audio advertisement delivery in the audio field, live broadcast information delivery in the live broadcast field and the like; for easy understanding, the embodiment of the application will be described in detail by taking advertisement delivery of the data processing method applied to the video field as an example, but is not limited to this.
In the case that the data processing method is applied to advertisement delivery in the video field, the object to be delivered in the data processing method can be understood as the advertisement to be delivered.
In specific implementation, the object to be launched in the embodiment of the present application may be presented in a large-scale video playing device, a game console, a desktop computer, a smart phone, a tablet computer, an MP3 (Moving Picture Experts Group Audio Layer III, dynamic image expert compression standard audio layer 3) player, an MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert compression standard audio layer 4) player, a laptop portable computer, an electronic book reader, and other clients such as display terminals.
In addition, the data processing of the embodiment of the application can be applied to any video and audio capable of presenting advertisements, for example, text advertisements, picture advertisements or video advertisements can be presented in live broadcast and recorded broadcast video, and audio advertisements can be presented in online or offline song listening, book listening and the like.
Referring to fig. 1, fig. 1 is a schematic diagram of a data processing method according to an embodiment of the present application.
In fig. 1, a user may request to perform advertisement data delivery through an advertisement delivery platform of a client, after receiving an advertisement delivery request sent by the user, the client may perform an audit on advertisement delivery data carried in the advertisement delivery request (audit whether the advertisement delivery data includes sensitive information, etc.), and further perform advertisement retrieval (e.g. retrieve whether there is an advertisement that has been published and is relatively similar to the advertisement) according to the advertisement delivery data if the audit is passed, and perform advertisement delivery according to the advertisement delivery data and display an advertisement delivery result if it is determined that the advertisement delivery data meets a delivery condition according to a retrieval result.
In addition, after completing the advertisement delivery, if the advertisement delivery data needs to be modified, or before conducting the advertisement delivery, the advertisement delivery effect corresponding to the advertisement delivery data needs to be tested, the method can be realized through a dynamic layout parameter replacement platform, a user can input the advertisement parameter to be replaced through a dynamic layout parameter replacement interface of the dynamic layout parameter replacement platform, after completing the replacement, the configuration information of the advertisement delivery interface is updated based on the replaced advertisement parameter, the updated configuration information is stored to a simulation Server (MOCK Server) as the configuration information to be tested, and the simulation Server returns an access address for accessing the configuration information to be tested.
The user sends an access request of the configuration information to be tested to the simulation server in the form of clicking the access address, after receiving the access request, the simulation server returns the configuration information to be tested to the client, and the client generates an advertisement test result according to the dynamic layout template and the configuration information to be tested;
and under the condition that the display effect of the advertisement test result meets the expectation, displaying the advertisement test result as an advertisement putting result.
Referring to fig. 2, fig. 2 shows a flowchart of a data processing method according to an embodiment of the present application, including the following steps:
step 202, a data processing request submitted for an object to be launched is received.
Specifically, if it is determined that the data processing request is a data replacement request, step 204 is performed.
The data processing method provided by the embodiment of the application is applied to the client, and the client can be used for displaying video objects, text objects, picture objects and the like which are put in by a user.
In practical applications, the objects to be put include, but are not limited to, video advertisements to be put, text advertisements to be put, picture advertisements to be put, and the like; the data processing request includes, but is not limited to, a data replacement request (advertisement layout parameter replacement request) and an object placement request (advertisement placement request).
The client can provide an access interface for a user to access the object delivery platform and an access interface for accessing the parameter replacement platform; the user can input the object parameters of the object to be released at the object parameter input interface of the object releasing platform by accessing the object releasing platform, and submit the object releasing request based on the object parameters, and then the client can execute the object releasing flow based on the object parameters.
Or if the user inputs the object parameters of the object to be put, and requests to test the object putting effect of the object to be put based on the object parameters, the client can execute a test flow based on the object parameters.
Because the current object test flow is actually consistent with the object release flow, the two flows are not separated, and the object release flow is complex and takes a long time.
Based on this, the embodiment of the application isolates the object delivery process from the object testing process, that is, two independent platforms are respectively set, wherein one object delivery platform (advertisement delivery platform) is used for delivering advertisements, and the other parameter replacement platform (advertisement layout parameter replacement platform) is used for replacing and testing advertisement parameters in the advertisement testing stage.
Therefore, a user can submit a data processing request to an object to be put through the client, and after the client receives the data processing request, different platforms are called for processing according to the type of the data processing request for data processing actually, so that the object putting process is separated from the object testing process, the complexity of the object putting process is reduced, and the object putting efficiency is improved.
And 204, receiving replacement parameters to be tested, which are uploaded by a user through a parameter replacement platform aiming at the initial layout template of the object to be put, and storing the replacement parameters to be tested to a simulation server.
Specifically, if a user requests to test object parameters of an object to be placed, the client may obtain the object parameters of the object to be placed, which are input by the user through an object parameter input interface of the object placement platform, where the object parameters include template parameters and initial parameter information of an initial layout template of the object to be placed, and call a parameter substitution platform to test an object placement effect of the object to be placed based on the object parameters.
The object delivery platform is equivalent to an object delivery channel provided for a user, the user can add some object delivery materials to the object delivery platform, for example, the object to be delivered is an advertisement to be delivered, and the advertisement to be delivered is a picture advertisement to be delivered, then the user can make advertisement materials of the picture advertisement to be delivered through the picture materials provided by the object delivery platform or the picture materials uploaded by the user, and the object delivery platform selects a layout template of the object delivery.
When the method is implemented, if the data processing request is determined to be a data replacement request, template parameters and initial parameter information of an initial layout template are acquired from an object delivery platform according to identification information of the initial layout template carried in the data replacement request;
and loading the template parameters and the initial parameter information to a parameter replacement interface of a parameter replacement platform and displaying the template parameters and the initial parameter information.
Further, receiving replacement parameters to be tested uploaded by a user through a parameter replacement platform for the initial layout template of the object to be put in, including:
receiving parameter replacement information input by a user for any template parameter to be replaced in the template parameters through the parameter replacement interface;
and determining a template parameter replacement result of the initial layout template based on the parameter replacement information of the arbitrary template parameter to be replaced, and generating a replacement parameter to be tested based on the template parameter replacement result.
Further, determining a template parameter replacement result of the initial layout template based on the parameter replacement information of the arbitrary template parameter to be replaced, that is, updating the initial parameter information of the arbitrary template parameter to be replaced by using the parameter replacement information of the arbitrary template parameter to be replaced, and taking the updated result of the template parameter as the template parameter replacement result.
Specifically, after uploading the object parameters of the object to be released through the object releasing platform, the user with the object releasing requirement can send a data replacing request to the client.
Because the initial layout template is stored in the file management system and is used and modified in the object delivery process, the parameter replacement platform and the object delivery platform are communicated with the file management system, and the parameter replacement platform can directly read the initial layout template in the file management system.
Therefore, after receiving the data replacement request, the client calls a parameter replacement platform, and the parameter replacement platform acquires template parameters and initial parameter information of the initial layout template from the object delivery platform according to the identification information of the initial layout template carried in the data replacement request, and loads the template parameters and the initial parameter information to a parameter replacement interface of the parameter replacement platform.
A schematic diagram of a parameter replacement interface provided in an embodiment of the present application is shown in FIG. 3, where a part of template parameters, such as "title", "description", etc., are schematically shown in FIG. 3.
After the parameter replacement platform obtains the initial layout template, the template parameters and the initial parameter information of the initial layout template may be displayed on the parameter replacement interface of the parameter replacement platform, where the initial layout template shown in fig. 3 includes the initial parameter information of the template parameters, for example: initial parameter information such as "title", "description", etc., which may be modified by the parameter substitution interface.
Specifically, a test user can obtain object configuration parameters input by a user with object throwing requirements aiming at an object to be thrown from the object throwing platform, the object configuration parameters are used as parameter replacement information, and initial parameter information of the template parameters to be replaced in the template parameters is replaced through the parameter replacement interface.
As shown in fig. 3, if the initial parameter information corresponding to the template parameter "title" is to be replaced, the initial parameter information of the template parameter "title" may be replaced by deleting the initial parameter information in the dialog box corresponding to the "title" and re-inputting the parameter replacement information corresponding to the "title" in the dialog box. The process of replacing the initial parameter information of the other template parameters is similar to the process of replacing the initial parameter information of the template parameter, i.e. the title, and will not be described herein.
And after the initial parameter information of the template parameters to be replaced is replaced, the replacement result of the template parameters of the parameter replacement page can be used as the template parameter replacement result, and the replacement data to be tested is generated based on the template parameter replacement result.
According to the embodiment of the application, after the data processing request is received, different platforms are called for processing according to the type of the data processing request for actually requesting data processing, so that the object throwing process is separated from the object testing process, the complexity of the object throwing process is reduced, and the object throwing efficiency is improved.
In specific implementation, the to-be-tested replacement parameters are generated based on the template parameter replacement result, and the to-be-tested replacement parameters can be realized in the following manner:
determining a throwing position of the object to be thrown on an object throwing page, and acquiring page configuration data of the object throwing page;
determining initial delivery data corresponding to the delivery position in the page configuration data;
and updating the initial delivery data by using the template parameter replacement result, and taking the updated page configuration parameters as the replacement parameters to be tested.
Specifically, since there may be multiple delivery positions for delivering an object in one object delivery page, and the user may select one, two or more delivery positions from the multiple delivery positions to deliver the object, the target delivery position of the object to be delivered in the object delivery page may be determined according to the delivery position information carried in the data replacement request submitted by the user, and the page configuration parameters of the object delivery page may be obtained, where the page configuration parameters may include the object delivery information of each delivery position in the object delivery page and the object parameters of the delivered object.
Further, after determining a template parameter replacement result and acquiring the page configuration parameter, initial delivery data of the target delivery position contained in the page configuration parameter can be determined, and the initial delivery data in the page configuration parameter is updated by utilizing the template parameter replacement result, so that the replacement parameter to be tested can be obtained.
In practical application, when the object to be put is an advertisement to be put, the object putting page is an advertisement putting page, and the putting position is an advertisement position. After determining the target advertisement position of the advertisement to be put, the advertisement configuration data of the advertisement to be put can be added into the page configuration data of the advertisement putting page and the data storage unit of the target advertisement position so as to generate the advertisement replacement parameter to be tested.
Specifically, the parameter content to be modified is input in the parameter replacement interface shown in fig. 3, and the template parameter replacement result is generated after clicking confirmation. And the back-end code of the parameter replacement platform replaces the initial parameter information in the initial layout template according to the information input on the parameter replacement interface.
Wherein the initial parameter information of the title/description etc. can be replaced within the conventional replacement rules. The method can be realized in a field matching mode, for example, if the initial parameter information of the title in the parameter replacement interface is replaced, the field corresponding to the title can be searched in the back-end code, and the information corresponding to the field in the code can be replaced.
Some special replacement logic handles alone (e.g., when there are multiple jump links to replace, the jump links entered on the interface are replaced directly with parameters while the multiple jump links are replaced).
According to the embodiment of the application, the data of the advertisement with the dynamic layout can be directly replaced, the replaced data MOCK is sent to the client, information such as the style and the jump of the advertisement can be directly checked on the client, and when the dynamic layout data is adjusted, the adjusted data can be directly used for replacing the data. The object throwing process is simplified by separating the throwing process from the data replacement/test process, so that the complexity of the object throwing process is reduced, and the object throwing efficiency is improved.
In addition, after the replacement parameter to be tested is stored in the simulation server, an access address of the replacement parameter to be tested returned by the simulation server can be received and displayed.
Further, a data test request submitted by the user for the replacement parameter to be tested by clicking the access address can also be received.
Alternatively, the access address may also be returned in the form of an image identification code, so that after the storing the replacement parameter to be tested in the simulation server, the method further includes:
Receiving and displaying an image identification code returned by the simulation server and used for accessing the replacement parameters to be tested;
and receiving a data test request submitted by a user aiming at the replacement parameter to be tested in a mode of identifying the image identification code.
Specifically, the image identification code includes, but is not limited to, a two-dimensional code, a bar code, or other types of identification codes that can be used for identification.
After the replacement parameter to be tested is generated, the replacement parameter to be tested can be uploaded to a simulation Server (MOCK Server), and after the simulation Server receives the replacement parameter to be tested, an access address of the replacement parameter to be tested is generated and returned.
In addition, the simulation server can also convert the access address of the replacement parameter to be tested into the form of an image identification code, so that if the access address is in the common form, a user (test user) can submit a data test request for the replacement parameter to be tested by clicking the access address to request to access the replacement parameter to be tested; if the access address is in the form of an image identification code, a user can submit a data test request aiming at the replacement parameter to be tested in a mode of identifying the image identification code.
According to the embodiment of the application, the replacement parameters to be tested are stored in the simulation server, the access address returned by the simulation server is received and displayed, and after the data test request submitted by a user in a mode of clicking the access address is received, the replacement parameters to be tested stored in the simulation server are returned to the client side so as to display the test effect. Specifically, the process of data testing is realized through a simulation server of a parameter replacement platform, so that the object throwing request and the data testing request are respectively processed through different platforms, the throwing process and the testing process are separated, and the object throwing process is simplified, so that the complexity of the object throwing process is reduced, and the object throwing efficiency is improved.
And step 206, responding to the data test request submitted for the replacement parameter to be tested, generating the data test result of the object to be put in based on the replacement parameter to be tested and displaying.
Specifically, under the condition that a data test request submitted by a user for the replacement parameter to be tested is received, a data test result of the object to be put in can be generated and displayed based on the replacement parameter to be tested, so as to respond to the data test request.
In the implementation, the data test result of the object to be put in is generated and displayed based on the replacement parameter to be tested, and the implementation can be realized in the following way:
the proxy service module is called to send the data test request to the simulation server, so that the simulation server inquires the replacement parameter to be tested according to the identification information of the replacement parameter to be tested carried in the data test request and returns the replacement parameter to be tested;
and receiving the replacement parameters to be tested returned by the simulation server, generating a data test result of the object to be put in based on the replacement parameters to be tested, and displaying the data test result.
Specifically, the embodiments of the present application may deploy a proxy service module at a client, where the proxy service module communicates with the client through a corresponding interface. When receiving the request of the user for the to-be-tested replacement parameter by clicking the access address or identifying the image identification code, the proxy service module intercepts the request information of the client and directs the request to a simulation Server (Mock Server), and particularly, the data test request of the proxy service module user is sent to the simulation Server.
Inquiring the replacement parameter to be tested by the simulation server according to the identification information of the replacement parameter to be tested carried in the data test request, returning the replacement parameter to be tested, and then generating a data test result of the object to be put in and displaying the data test result by the client based on the replacement parameter to be tested.
The architecture diagram of the data processing process provided in this embodiment of the present invention is shown in fig. 4, where two servers are provided in the architecture diagram, and are an object release server and a simulation server, where the actual object release process is implemented based on the object release server, and the test process of the display style of the dynamic layout template or the process of replacing and testing the template parameters of the dynamic layout template before the object release is implemented based on the simulation server. And only after the display style of the dynamic layout template is tested, determining that the display style accords with the expected display effect according to the test result and is online, the actual object throwing process based on the online dynamic layout template can be realized through the object throwing server.
Further, after the data test result of the object to be put in is generated, the data test result can be verified, specifically, the display style of the layout template of the object to be put in is verified according to the data test result, and under the condition that verification is passed, the data test result is used as the put-in result of the object to be put in and displayed.
Specifically, verifying the data test result, namely verifying whether the data test result is consistent with an expected display style of the layout template of the object to be put in, and if so, verifying that the data test result is passed; if the template parameters are inconsistent, the template parameter replacement process of the layout template can be repeated, and the template parameters are modified and tested again, so that the regenerated data test result passes the verification.
According to the method and the device for processing the object release request and the data test request through different platforms, the release process and the test process are separated, and before the dynamic layout template for object release is online, the template parameters of the initial layout template are modified and tested by the parameter replacement platform and the simulation server, so that the test efficiency is improved, and the occupation of the test process on the resources of the object release platform is reduced.
In addition, if the data processing request is determined to be an object release request, receiving object parameters of the object to be released, which are uploaded by a user through an object release platform, and generating and displaying a release result according to the object parameters.
Further, the delivering result is generated and displayed according to the object parameters, and the delivering result can be realized in the following manner:
performing keyword matching on the object parameters according to the auditing keywords corresponding to the preset auditing rules, and determining auditing results of the object parameters according to the keyword matching results, wherein the object parameters comprise template parameters and parameter information of a layout template;
and under the condition that the auditing is confirmed to pass according to the auditing result, generating and displaying the throwing result of the object to be thrown according to the object parameter.
Specifically, a user can request to perform object delivery through an object delivery platform of a client, after receiving an object delivery request sent by the user, the client performs auditing (audits whether sensitive information is contained in advertisement delivery data or not) on object parameters carried in the object delivery request, specifically, keyword matching can be performed on the object parameters according to auditing keywords, and if keywords successfully matched exist, auditing is failed; if no keyword successfully matched exists, the auditing is passed.
And under the condition that the verification is passed, searching according to the object parameters (for example, searching whether a published target object similar to the object to be put exists or not), and under the condition that the object parameters meet the putting condition according to the searching result (the target object similar to the object to be put is not searched), putting the object according to the object parameters, and displaying the putting result.
According to the embodiment of the application, the process of advertisement putting is simplified to the process of advertisement engine data retrieval, some metadata (title/advertisement mark/skip information) of advertisements are input on an interface, dynamic layout source data are input, key information in the dynamic layout data can be directly replaced, advertisement data which can be directly displayed by a client are generated, and then the advertisement data MOCK is displayed on the client by using the MOCK technology.
According to the embodiment of the application, the data of the advertisement with the dynamic layout can be directly replaced, the replaced data MOCK is sent to the client, information such as the style and the jump of the advertisement can be directly checked on the client, and when the dynamic layout data is adjusted, the adjusted data can be directly used for replacing the data.
According to the method and the device for processing the object release request and the data test request, the object release request and the data test request are processed through different platforms respectively, the release process and the test process are separated, and the object release process is simplified, so that complexity of the object release process is reduced, and object release efficiency is improved.
Referring to fig. 5, an application of the data processing method in the advertisement delivery field provided in the embodiment of the present application is taken as an example, and the data processing method is further described. Fig. 5 shows a specific flow chart of a data processing method applied to an advertisement putting scene according to an embodiment of the present application, which specifically includes the following steps:
step 502, an advertisement delivery request submitted by a user is received.
Step 504, responding to the advertisement putting request, and displaying an advertisement parameter configuration page for the user.
And step 506, receiving advertisement configuration parameters input by the user through the advertisement parameter configuration page.
Step 508, receiving an advertisement layout template selected by the user through the advertisement parameter configuration page.
Step 510, loading the initial template parameters of the advertisement layout template to an advertisement parameter replacement page.
Step 512 updates the initial template parameters in the advertisement parameter replacement page based on the advertisement configuration parameters.
And step 514, storing the updated result as configuration information to be tested to the simulation server.
And step 516, receiving an access address of the configuration information to be tested returned by the simulation server.
And 518, receiving an access request submitted by a user aiming at the configuration information to be tested by clicking the access address.
And step 520, calling a proxy service module to send the access request to the simulation server.
And the simulation server inquires the configuration information to be tested according to the identification information of the configuration information to be tested carried in the access request and returns the configuration information to be tested.
And 522, receiving the configuration information to be tested returned by the simulation server, and generating an advertisement test result of the advertisement to be placed based on the configuration information to be tested.
And step 524, verifying the display style of the advertisement layout template to be advertised according to the advertisement test result.
And 526, taking the advertisement test result as the advertisement result to be delivered and displaying the advertisement result under the condition that the verification is passed.
According to the embodiment of the application, the advertisement putting request and the advertisement data testing request are processed through different platforms respectively, the putting process and the testing process are separated, the advertisement putting process is simplified, the complexity of the advertisement putting process is reduced, and the advertisement putting efficiency is improved.
Corresponding to the above method embodiments, the present application further provides an embodiment of a data processing apparatus, and fig. 6 shows a schematic structural diagram of a data processing apparatus according to one embodiment of the present application. As shown in fig. 6, the apparatus includes:
a receiving module 602 configured to receive a data processing request submitted for an object to be put;
the storage module 604 is configured to receive replacement parameters to be tested uploaded by a user for the initial layout template of the object to be put through the parameter replacement platform if the data processing request is determined to be a data replacement request, and store the replacement parameters to be tested to the simulation server;
and the display module 606 is configured to respond to a data test request submitted for the replacement parameter to be tested, generate a data test result of the object to be put on based on the replacement parameter to be tested and display the data test result.
Optionally, the data processing apparatus further includes:
the template parameter acquisition module is configured to acquire template parameters and initial parameter information of the initial layout template from the object delivery platform according to the identification information of the initial layout template carried in the data replacement request;
and the loading module is configured to load the template parameters and the initial parameter information to a parameter replacement interface of the parameter replacement platform and display the template parameters and the initial parameter information.
Optionally, the storage module 604 includes:
the information receiving sub-module is configured to receive parameter replacement information input by a user for any template parameter to be replaced in the template parameters through the parameter replacement interface;
the generation sub-module is configured to determine a template parameter replacement result of the initial layout template based on the parameter replacement information of the arbitrary template parameter to be replaced, and generate a replacement parameter to be tested based on the template parameter replacement result.
Optionally, the generating sub-module includes:
the first updating unit is configured to update initial parameter information of any template parameter to be replaced by utilizing parameter replacement information of any template parameter to be replaced, and takes an updating result of the template parameter as the template parameter replacement result.
Optionally, the generating sub-module further includes:
the acquisition unit is configured to determine the throwing position of the object to be thrown on an object throwing page and acquire page configuration data of the object throwing page;
the determining unit is configured to determine initial delivery data corresponding to the delivery position in the page configuration data;
and the second updating unit is configured to update the initial delivery data by using the template parameter replacement result, and take the updated page configuration parameter as the replacement parameter to be tested.
Optionally, the data processing apparatus further includes:
and the access address receiving module is configured to receive and display the access address of the replacement parameter to be tested returned by the simulation server.
Optionally, the data processing apparatus further includes:
the first request receiving module is configured to receive a data test request submitted by a user aiming at the replacement parameter to be tested in a mode of clicking the access address.
Optionally, the data processing apparatus further includes:
the image identification code receiving module is configured to receive and display an image identification code returned by the simulation server and used for accessing the replacement parameters to be tested;
The second request receiving module is configured to receive a data test request submitted by a user aiming at the replacement parameter to be tested in a mode of identifying the image identification code.
Optionally, the first display module includes:
the request sending sub-module is configured to call a proxy service module to send the data test request to the simulation server so that the simulation server inquires the replacement parameter to be tested according to the identification information of the replacement parameter to be tested carried in the data test request and returns the replacement parameter to be tested;
the display sub-module is configured to receive the replacement parameters to be tested returned by the simulation server, generate a data test result of the object to be put in based on the replacement parameters to be tested and display the data test result.
Optionally, the data processing apparatus further includes:
the verification module is configured to verify the display style of the layout template of the object to be put in according to the data test result;
and the third display module is configured to take the data test result as the delivery result of the object to be delivered and display the data test result under the condition that verification is passed.
Optionally, the data processing apparatus further includes:
And the delivery result display module is configured to receive the object parameters of the object to be delivered, which are uploaded by the user through the object delivery platform, and generate and display a delivery result according to the object parameters if the data processing request is determined to be the object delivery request.
Optionally, the delivery result display module includes:
the matching sub-module is configured to match keywords of the object parameters according to the auditing keywords corresponding to the preset auditing rules, and determine auditing results of the object parameters according to the keyword matching results, wherein the object parameters comprise template parameters and parameter information of a layout template;
and the delivery result display sub-module is configured to generate and display the delivery result of the object to be delivered according to the object parameter under the condition that the auditing is confirmed to pass according to the auditing result.
According to the method and the device for processing the object release request and the data test request, the object release request and the data test request are processed through different platforms respectively, the release process and the test process are separated, and the object release process is simplified, so that complexity of the object release process is reduced, and object release efficiency is improved.
The above is a schematic solution of a data processing apparatus of the present embodiment. It should be noted that, the technical solution of the data processing apparatus and the technical solution of the data processing method belong to the same conception, and details of the technical solution of the data processing apparatus, which are not described in detail, can be referred to the description of the technical solution of the data processing method.
Fig. 7 illustrates a block diagram of a computing device 700 provided in accordance with one embodiment of the present application. The components of computing device 700 include, but are not limited to, memory 710 and processor 720. Processor 720 is coupled to memory 710 via bus 730, and database 750 is used to store data.
Computing device 700 also includes access device 740, access device 740 enabling computing device 700 to communicate via one or more networks 760. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. The access device 740 may include one or more of any type of network interface, wired or wireless (e.g., a Network Interface Card (NIC)), such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.
In one embodiment of the present application, the above-described components of computing device 700, as well as other components not shown in FIG. 7, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device illustrated in FIG. 7 is for exemplary purposes only and is not intended to limit the scope of the present application. Those skilled in the art may add or replace other components as desired.
Computing device 700 may be any type of stationary or mobile computing device including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smart phone), wearable computing device (e.g., smart watch, smart glasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 700 may also be a mobile or stationary server.
Wherein the processor 720 is configured to execute computer-executable instructions for performing steps of the data processing method when the processor executes the computer-executable instructions.
The foregoing is a schematic illustration of a computing device of this embodiment. It should be noted that, the technical solution of the computing device and the technical solution of the data processing method belong to the same concept, and details of the technical solution of the computing device, which are not described in detail, can be referred to the description of the technical solution of the data processing method.
An embodiment of the present application also provides a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of the data processing method.
The above is an exemplary version of a computer-readable storage medium of the present embodiment. It should be noted that, the technical solution of the storage medium and the technical solution of the data processing method belong to the same concept, and details of the technical solution of the storage medium which are not described in detail can be referred to the description of the technical solution of the data processing method.
The foregoing describes specific embodiments of the present application. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims can be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing are also possible or may be advantageous.
The computer instructions include computer program code that may be in source code form, object code form, executable file or some intermediate form, etc. The computer readable medium may include: any entity or device capable of carrying the computer program code, a recording medium, a U disk, a removable hard disk, a magnetic disk, an optical disk, a computer Memory, a Read-Only Memory (ROM), a random access Memory (RAM, random Access Memory), an electrical carrier signal, a telecommunications signal, a software distribution medium, and so forth. It should be noted that the computer readable medium contains content that can be appropriately scaled according to the requirements of jurisdictions in which such content is subject to legislation and patent practice, such as in certain jurisdictions in which such content is subject to legislation and patent practice, the computer readable medium does not include electrical carrier signals and telecommunication signals.
It should be noted that, for simplicity of description, the foregoing method embodiments are all expressed as a series of combinations of actions, but it should be understood by those skilled in the art that the embodiments are not limited by the order of actions described, as some steps may take other order or occur simultaneously in accordance with the embodiments. Further, those skilled in the art will also appreciate that the embodiments described in the specification are all preferred embodiments, and that the acts and modules referred to are not necessarily all required for the embodiments of the present application.
In the foregoing embodiments, the descriptions of the embodiments are emphasized, and for parts of one embodiment that are not described in detail, reference may be made to the related descriptions of other embodiments.
The above-disclosed preferred embodiments of the present application are provided only as an aid to the elucidation of the present application. Alternative embodiments are not exhaustive of all details, nor are they intended to limit the application to the precise embodiments described. Obviously, many modifications and variations are possible in light of the teachings of the embodiments of the present application. These embodiments were chosen and described in order to best explain the principles of the embodiments and the practical application, to thereby enable others skilled in the art to best understand and utilize the invention. This application is to be limited only by the claims and the full scope and equivalents thereof.

Claims (13)

1. A method of data processing, comprising:
receiving a data processing request submitted for an object to be put in;
if the data processing request is a data replacement request, receiving parameter replacement information input by a user for any template parameter to be replaced in template parameters through a parameter replacement interface, determining a template parameter replacement result of an initial layout template based on the parameter replacement information of the any template parameter to be replaced, generating a replacement parameter to be tested based on the template parameter replacement result, and storing the replacement parameter to be tested to a simulation server;
receiving and displaying the access address of the replacement parameter to be tested returned by the simulation server;
responding to a data test request submitted by a user for the replacement parameter to be tested by clicking the access address, generating a data test result of the object to be put on based on the replacement parameter to be tested, and displaying the data test result.
2. The data processing method of claim 1, wherein if the data processing request is determined to be a data replacement request, the method further comprises:
acquiring template parameters and initial parameter information of an initial layout template from an object delivery platform according to the identification information of the initial layout template carried in the data replacement request;
And loading the template parameters and the initial parameter information to a parameter replacement interface of a parameter replacement platform and displaying the template parameters and the initial parameter information.
3. The data processing method according to claim 1, wherein the determining of the template parameter replacement result of the initial layout template based on the parameter replacement information of the arbitrary template parameter to be replaced includes:
updating the initial parameter information of any template parameter to be replaced by utilizing the parameter replacement information of any template parameter to be replaced, and taking the updating result of the template parameter as the template parameter replacement result.
4. The method according to claim 1, wherein the generating the replacement parameter to be tested based on the template parameter replacement result includes:
determining a throwing position of the object to be thrown on an object throwing page, and acquiring page configuration data of the object throwing page;
determining initial delivery data corresponding to the delivery position in the page configuration data;
and updating the initial delivery data by using the template parameter replacement result, and taking the updated page configuration parameters as the replacement parameters to be tested.
5. The data processing method according to claim 1, characterized by further comprising:
and receiving a data test request submitted by a user aiming at the replacement parameter to be tested in a mode of clicking the access address.
6. The data processing method according to claim 1, wherein after storing the replacement parameters to be tested in the simulation server, further comprising:
receiving and displaying an image identification code returned by the simulation server and used for accessing the replacement parameters to be tested;
and receiving a data test request submitted by a user aiming at the replacement parameter to be tested in a mode of identifying the image identification code.
7. The data processing method according to claim 1, 5 or 6, wherein the generating and displaying the data test result of the object to be put in based on the replacement parameter to be tested includes:
the proxy service module is called to send the data test request to the simulation server, so that the simulation server inquires the replacement parameter to be tested according to the identification information of the replacement parameter to be tested carried in the data test request and returns the replacement parameter to be tested;
and receiving the replacement parameters to be tested returned by the simulation server, generating a data test result of the object to be put in based on the replacement parameters to be tested, and displaying the data test result.
8. The data processing method according to claim 1, characterized by further comprising:
verifying the display style of the layout template of the object to be put in according to the data test result;
and under the condition that verification is passed, taking the data test result as the delivery result of the object to be delivered and displaying.
9. The data processing method according to claim 1, characterized by further comprising:
and if the data processing request is determined to be the object release request, receiving the object parameters of the object to be released, which are uploaded by the user through the object release platform, and generating and displaying a release result according to the object parameters.
10. The method for processing data according to claim 9, wherein the step of generating and displaying the delivery result according to the object parameter includes:
performing keyword matching on the object parameters according to the auditing keywords corresponding to the preset auditing rules, and determining auditing results of the object parameters according to the keyword matching results, wherein the object parameters comprise template parameters and parameter information of a layout template;
and under the condition that the auditing is confirmed to pass according to the auditing result, generating and displaying the throwing result of the object to be thrown according to the object parameter.
11. A data processing apparatus, comprising:
the receiving module is configured to receive a data processing request submitted for an object to be put in;
the storage module is configured to receive parameter replacement information input by a user for any template parameter to be replaced in template parameters through a parameter replacement interface if the data processing request is determined to be a data replacement request, determine a template parameter replacement result of an initial layout template based on the parameter replacement information of the any template parameter to be replaced, generate a replacement parameter to be tested based on the template parameter replacement result, and store the replacement parameter to be tested to a simulation server;
the access address receiving module is configured to receive and display the access address of the replacement parameter to be tested returned by the simulation server;
the display module is configured to respond to a data test request submitted by a user aiming at the replacement parameter to be tested in a mode of clicking the access address, generate a data test result of the object to be put in based on the replacement parameter to be tested and display the data test result.
12. A computing device, comprising:
a memory and a processor;
The memory is configured to store computer executable instructions and the processor is configured to execute the computer executable instructions, wherein the processor, when executing the computer executable instructions, performs the steps of the data processing method of any one of claims 1-10.
13. A computer-readable storage medium, characterized in that it stores computer instructions which, when executed by a processor, implement the steps of the data processing method of any of claims 1-10.
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