CN112929707A - Interactive answer pushing method and device suitable for television programs - Google Patents

Interactive answer pushing method and device suitable for television programs Download PDF

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Publication number
CN112929707A
CN112929707A CN202110101915.1A CN202110101915A CN112929707A CN 112929707 A CN112929707 A CN 112929707A CN 202110101915 A CN202110101915 A CN 202110101915A CN 112929707 A CN112929707 A CN 112929707A
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China
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user
program
personalized
television
period
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Pending
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CN202110101915.1A
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Chinese (zh)
Inventor
孙仁财
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Guangdong Huanwang Technology Co Ltd
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Guangdong Huanwang Technology Co Ltd
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Priority to CN202110101915.1A priority Critical patent/CN112929707A/en
Publication of CN112929707A publication Critical patent/CN112929707A/en
Pending legal-status Critical Current

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/24—Monitoring of processes or resources, e.g. monitoring of server load, available bandwidth, upstream requests
    • H04N21/2407—Monitoring of transmitted content, e.g. distribution time, number of downloads
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/252—Processing of multiple end-users' preferences to derive collaborative data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/435—Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/4508—Management of client data or end-user data
    • H04N21/4532—Management of client data or end-user data involving end-user characteristics, e.g. viewer profile, preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data
    • H04N21/4758—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data for providing answers, e.g. voting

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computing Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The application relates to an interactive answer pushing method suitable for television programs, which is characterized in that when an intelligent television is detected to be started, an individualized question schedule customized according to user behavior habits in advance is obtained, and the individualized question is customized according to the user behavior habits and meets the requirements of users better. After the fact that the user starts to watch the program is detected, the personalized questions are pushed to the user through the smart television according to the personalized question scheduling, the personalized questions are pushed when the user watches the program, and the personalized questions are not pushed when the user does not watch the program, and the problem that no interactive answering questions are pushed when special conditions such as program on demand outbreak and program switching and browsing are achieved.

Description

Interactive answer pushing method and device suitable for television programs
Technical Field
The present application relates to the field of data stream processing technologies, and in particular, to an interactive answer pushing method and device suitable for a television program.
Background
In the prior art, program interactive answers in the smart television all adopt a content exposure strategy of uniform scheduling and uniform distribution, but have no interactive answer function under other conditions such as program on demand outbreak and program switching and browsing. In addition, in the traditional television program interactive answer putting mode, the interactive answers received by the user are the same, and the mode is suitable for real-time live online answer but cannot meet the personal requirements of the customer.
Disclosure of Invention
In order to overcome the problems that the intelligent television cannot provide program interactive answers under special conditions and the program interactive answers cannot meet personal requirements of customers in the related art at least to a certain extent, the application provides an interactive answer pushing method and equipment suitable for television programs.
The scheme of the application is as follows:
according to a first aspect of the embodiments of the present application, there is provided an interactive answer pushing method suitable for a television program, including:
when the smart television is detected to be started, acquiring a personalized item schedule customized according to the behavior habit of a user in advance;
and after detecting that the user starts to watch the program, pushing the personalized title to the user through the intelligent television according to the personalized title scheduling.
Preferably, in an implementation manner of the present application, the method further includes:
acquiring relevant data of user behavior habits in a period, wherein the data at least comprises the following data: the number of times of using each function by the user, the number of times of using each application by the user, user operation records, user watching records, user reservation records and the playing progress of the program watched by the user.
Preferably, in an implementation manner of the present application, the method further includes:
and determining the program set which is completely watched and the favorite program set in the user period based on the data related to the behavior habits of the user in the period.
Preferably, in an implementation manner of the present application, the method further includes:
and completing the wiki information of the program set which is completely watched and the favorite program set in the user period.
Preferably, in an implementable manner herein,
the wiki information specifically includes: content tags, category tags, and program profiles.
Preferably, in an implementation manner of the present application, the method further includes:
and matching corresponding titles in a preset title library according to the complemented program sets which are completely watched in the user period and the dimension-based information of the favorite program sets, and generating the personalized titles.
Preferably, in an implementation manner of the present application, the method further includes:
endowing each question in the question library with a corresponding characteristic label;
the step of matching corresponding titles in a preset title library specifically comprises the following steps:
and matching titles corresponding to the characteristic labels in a preset title library according to the content labels, the classification labels and the program profiles of the completely watched program sets and the favorite program sets in the user period after completion.
Preferably, in an implementation manner of the present application, the method further includes: and acquiring the current focus stop position of the intelligent television, and determining that the user starts to watch the program when the user motor clicks to enter.
Preferably, in an implementation manner of the present application, the method further includes: and acquiring the affiliated service to which the current focus staying position of the intelligent television belongs.
According to a second aspect of the embodiments of the present application, there is provided an interactive answer pushing device suitable for a television program, including:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing a program, and the program is at least used for executing the interactive answer pushing method suitable for the television program.
The technical scheme provided by the application can comprise the following beneficial effects: according to the interactive answer pushing method applicable to the television programs, when the fact that the smart television is started is detected, the personalized item scheduling customized according to the user behavior habit in advance is obtained, and the personalized item is customized according to the user behavior habit and meets the requirements of the user better. After the fact that the user starts to watch the program is detected, the personalized questions are pushed to the user through the smart television according to the personalized question scheduling, the personalized questions are pushed when the user watches the program, and the personalized questions are not pushed when the user does not watch the program, and the problem that no interactive answering questions are pushed when special conditions such as program on demand outbreak and program switching and browsing are achieved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present application and together with the description, serve to explain the principles of the application.
Fig. 1 is a schematic flowchart of an interactive answer pushing method applied to a television program according to an embodiment of the present application;
fig. 2 is a schematic flowchart of an interactive answer pushing method applied to a television program according to another embodiment of the present application;
fig. 3 is a schematic structural diagram of an interactive answer pushing device suitable for a television program according to an embodiment of the present application.
Reference numerals: a processor-21; a memory-22.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present application, as detailed in the appended claims.
An interactive answer pushing method suitable for a television program, referring to fig. 1, includes:
s11: when the smart television is detected to be started, acquiring a personalized item schedule customized according to the behavior habit of a user in advance;
in this embodiment, it is necessary to obtain the relevant data of the user behavior habits in the period in advance, further analyze the user behavior habits, customize the personalized questions according to the user behavior habits, and schedule the personalized questions.
The personalized item scheduling is obtained by arranging the customized personalized items according to the behavior habits of the user.
Specifically, referring to fig. 2, the method further includes:
s21: acquiring relevant data of user behavior habits in a period, wherein the data at least comprises the following data: the number of times of using each function by the user, the number of times of using each application by the user, user operation records, user watching records, user reservation records and the playing progress of the program watched by the user.
And acquiring the use times of the user for each function in the period, and determining the most frequently used smart television function of the user.
And acquiring the use times of the user for each application in the period, and determining the most frequently used smart television application of the user.
And acquiring the user operation record in the period, and determining the behavior habit of the user.
And acquiring the watching record, the reserved record and the playing progress of the watched program of the user in the period, and determining the watching habit of the user.
S22: and determining the program set which is completely watched and the favorite program set in the user period based on the data related to the behavior habits of the user in the period.
Based on the watching record, the reservation record and the playing progress of the watched program of the user in the period in the steps, the program set which is watched completely and the favorite program set in the period of the user can be determined.
S23: and completing the dimension information of the program set which is completely watched and the favorite program set in the user period.
The wiki information specifically includes: content tags, category tags, and program profiles.
S24: and matching corresponding titles in a preset title library according to the supplemented program sets which are completely watched in the user period and the dimension-based information of the favorite program sets to generate personalized titles.
The method in this embodiment further includes:
endowing each question in the question library with a corresponding characteristic label;
based on this, matching the corresponding topic in the preset topic library specifically includes:
and matching titles corresponding to the characteristic labels in a preset title library according to the content labels, the classification labels and the program profiles of the program sets which are completely watched and the favorite program sets in the completed user period.
S12: and after detecting that the user starts to watch the program, pushing the personalized title to the user through the smart television according to the personalized title scheduling.
In the interactive answer pushing method applicable to the television program in the embodiment, when the smart television is detected to be turned on, the personalized item schedule customized according to the user behavior habit in advance is obtained, and the personalized item is customized according to the user behavior habit, so that the requirements of the user are met better. After the fact that the user starts to watch the program is detected, the personalized questions are pushed to the user through the smart television according to the personalized question scheduling, the personalized questions are pushed when the user watches the program, and the personalized questions are not pushed when the user does not watch the program, and the problem that no interactive answering questions are pushed when special conditions such as program on demand outbreak and program switching and browsing are achieved.
In some embodiments, the interactive answer pushing method applied to the television program further includes: and acquiring the current focus stop position of the intelligent television, and determining that the user starts to watch the program when the user motor clicks to enter.
The method comprises the steps that the current focus staying position of the intelligent television, namely the staying position of a cursor on the current interface of the intelligent television, determines that a user starts to watch a program when the user clicks to enter the program through the cursor.
Further, the method further comprises: and acquiring the affiliated service to which the current focus staying position of the intelligent television belongs.
The affiliation service to which the current focus staying position of the intelligent television belongs is obtained, and the behavior habits of the user can be better analyzed by analyzing the affiliation service browsed by the user.
An interactive answer pushing device suitable for television programs, referring to fig. 3, includes:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
a memory for storing a program, the program at least being used for executing the interactive answer pushing method suitable for the television program according to any of the above embodiments.
In the interactive answer pushing device applicable to the television program in the embodiment, when the smart television is detected to be turned on, an individualized question schedule customized according to the user behavior habit in advance is obtained, and the individualized question is customized according to the user behavior habit, so that the requirements of the user are met better. After the fact that the user starts to watch the program is detected, the personalized questions are pushed to the user through the smart television according to the personalized question scheduling, the personalized questions are pushed when the user watches the program, and the personalized questions are not pushed when the user does not watch the program, and the problem that no interactive answering questions are pushed when special conditions such as program on demand outbreak and program switching and browsing are achieved.
A storage medium, which stores a computer program, and when the computer program is executed by a processor, the method realizes the steps of the interactive answer pushing method suitable for the television program.
The storage medium in this embodiment stores a computer program, and when the computer program is executed by the processor, the method for pushing interactive answers suitable for the television program is implemented, and when it is detected that the smart television is turned on, an individualized title schedule customized according to the behavior habits of the user in advance is obtained. After the fact that the user starts to watch the program is detected, the personalized questions are pushed to the user through the smart television according to the personalized question scheduling, the personalized questions are pushed when the user watches the program, and the personalized questions are not pushed when the user does not watch the program, and the problem that no interactive answering questions are pushed when special conditions such as program on demand outbreak and program switching and browsing are achieved.
It is understood that the same or similar parts in the above embodiments may be mutually referred to, and the same or similar parts in other embodiments may be referred to for the content which is not described in detail in some embodiments.
It should be noted that, in the description of the present application, the terms "first", "second", etc. are used for descriptive purposes only and are not to be construed as indicating or implying relative importance. Further, in the description of the present application, the meaning of "a plurality" means at least two unless otherwise specified.
Any process or method descriptions in flow charts or otherwise described herein may be understood as representing modules, segments, or portions of code which include one or more executable instructions for implementing specific logical functions or steps of the process, and the scope of the preferred embodiments of the present application includes other implementations in which functions may be executed out of order from that shown or discussed, including substantially concurrently or in reverse order, depending on the functionality involved, as would be understood by those reasonably skilled in the art of the present application.
It should be understood that portions of the present application may be implemented in hardware, software, firmware, or a combination thereof. In the above embodiments, the various steps or methods may be implemented in software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, any one or combination of the following techniques, which are known in the art, may be used: a discrete logic circuit having a logic gate circuit for implementing a logic function on a data signal, an application specific integrated circuit having an appropriate combinational logic gate circuit, a Programmable Gate Array (PGA), a Field Programmable Gate Array (FPGA), or the like.
It will be understood by those skilled in the art that all or part of the steps carried by the method for implementing the above embodiments may be implemented by hardware related to instructions of a program, which may be stored in a computer readable storage medium, and when the program is executed, the program includes one or a combination of the steps of the method embodiments.
In addition, functional units in the embodiments of the present application may be integrated into one processing module, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode. The integrated module, if implemented in the form of a software functional module and sold or used as a stand-alone product, may also be stored in a computer readable storage medium.
The storage medium mentioned above may be a read-only memory, a magnetic or optical disk, etc.
In the description herein, reference to the description of the term "one embodiment," "some embodiments," "an example," "a specific example," or "some examples," etc., means that a particular feature, structure, material, or characteristic described in connection with the embodiment or example is included in at least one embodiment or example of the application. In this specification, the schematic representations of the terms used above do not necessarily refer to the same embodiment or example. Furthermore, the particular features, structures, materials, or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.
Although embodiments of the present application have been shown and described above, it is understood that the above embodiments are exemplary and should not be construed as limiting the present application, and that variations, modifications, substitutions and alterations may be made to the above embodiments by those of ordinary skill in the art within the scope of the present application.

Claims (10)

1. An interactive answer pushing method suitable for a television program is characterized by comprising the following steps:
when the smart television is detected to be started, acquiring a personalized item schedule customized according to the behavior habit of a user in advance;
and after detecting that the user starts to watch the program, pushing the personalized title to the user through the intelligent television according to the personalized title scheduling.
2. The method of claim 1, further comprising:
acquiring relevant data of user behavior habits in a period, wherein the data at least comprises the following data: the number of times of using each function by the user, the number of times of using each application by the user, user operation records, user watching records, user reservation records and the playing progress of the program watched by the user.
3. The method of claim 2, further comprising:
and determining the program set which is completely watched and the favorite program set in the user period based on the data related to the behavior habits of the user in the period.
4. The method of claim 3, further comprising:
and completing the wiki information of the program set which is completely watched and the favorite program set in the user period.
5. The method of claim 4,
the wiki information specifically includes: content tags, category tags, and program profiles.
6. The method of claim 4, further comprising:
and matching corresponding titles in a preset title library according to the complemented program sets which are completely watched in the user period and the dimension-based information of the favorite program sets, and generating the personalized titles.
7. The method of claim 4, further comprising:
endowing each question in the question library with a corresponding characteristic label;
the step of matching corresponding titles in a preset title library specifically comprises the following steps:
and matching titles corresponding to the characteristic labels in a preset title library according to the content labels, the classification labels and the program profiles of the completely watched program sets and the favorite program sets in the user period after completion.
8. The method of claim 1, further comprising: and acquiring the current focus stop position of the intelligent television, and determining that the user starts to watch the program when the user motor clicks to enter.
9. The method of claim 8, further comprising: and acquiring the affiliated service to which the current focus staying position of the intelligent television belongs.
10. An interactive answer pushing device suitable for television programs, comprising:
a processor and a memory;
the processor and the memory are connected through a communication bus:
the processor is used for calling and executing the program stored in the memory;
the memory is used for storing a program, and the program is at least used for executing the interactive answer pushing method suitable for the television program in any one of claims 1 to 9.
CN202110101915.1A 2021-01-26 2021-01-26 Interactive answer pushing method and device suitable for television programs Pending CN112929707A (en)

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Application Number Priority Date Filing Date Title
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WO2008014646A1 (en) * 2006-07-24 2008-02-07 I-Vision Beijing Information Technology Ltd. Method and system for delivering interactive content
CN105530548A (en) * 2014-10-27 2016-04-27 乐视网信息技术（北京）股份有限公司 Smart TV and program interaction method and server thereof
CN107705230A (en) * 2017-09-29 2018-02-16 北京州科技有限公司 A kind of method that content based in video is learnt
CN108174247A (en) * 2017-12-27 2018-06-15 优酷网络技术（北京）有限公司 Video interaction method and device
CN112040318A (en) * 2020-08-21 2020-12-04 广州欢网科技有限责任公司 Personalized program recommendation method and device, storage medium and electronic equipment
CN112235614A (en) * 2020-10-14 2021-01-15 广州欢网科技有限责任公司 Personalized recommendation method and system for ranking list data of television programs
CN115147130A (en) * 2022-07-01 2022-10-04 阿里巴巴（中国）有限公司 Problem prediction method, apparatus, storage medium, and program product

Patent Citations (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN1640129A (en) * 2001-04-26 2005-07-13 索尼电影娱乐公司 System and method for broadcast-synchronized interactive content interrelated to broadcast content
WO2008014646A1 (en) * 2006-07-24 2008-02-07 I-Vision Beijing Information Technology Ltd. Method and system for delivering interactive content
CN105530548A (en) * 2014-10-27 2016-04-27 乐视网信息技术（北京）股份有限公司 Smart TV and program interaction method and server thereof
CN107705230A (en) * 2017-09-29 2018-02-16 北京州科技有限公司 A kind of method that content based in video is learnt
CN108174247A (en) * 2017-12-27 2018-06-15 优酷网络技术（北京）有限公司 Video interaction method and device
CN112040318A (en) * 2020-08-21 2020-12-04 广州欢网科技有限责任公司 Personalized program recommendation method and device, storage medium and electronic equipment
CN112235614A (en) * 2020-10-14 2021-01-15 广州欢网科技有限责任公司 Personalized recommendation method and system for ranking list data of television programs
CN115147130A (en) * 2022-07-01 2022-10-04 阿里巴巴（中国）有限公司 Problem prediction method, apparatus, storage medium, and program product

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Application publication date: 20210608