CN112884543A - Information pushing method and device, storage medium and electronic device - Google Patents

Information pushing method and device, storage medium and electronic device Download PDF

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Publication number
CN112884543A
CN112884543A CN202110112599.8A CN202110112599A CN112884543A CN 112884543 A CN112884543 A CN 112884543A CN 202110112599 A CN202110112599 A CN 202110112599A CN 112884543 A CN112884543 A CN 112884543A
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Prior art keywords
identity code
silhouette
information
determining
account
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周超
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Qingdao Haier Technology Co Ltd
Haier Smart Home Co Ltd
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Qingdao Haier Technology Co Ltd
Haier Smart Home Co Ltd
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Priority to CN202110112599.8A priority Critical patent/CN112884543A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0631Item recommendations
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Economics (AREA)
  • General Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Marketing (AREA)
  • Development Economics (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The embodiment of the invention provides an information pushing method, an information pushing device, a storage medium and an electronic device, wherein the method comprises the following steps: acquiring a first identity code of a first account, wherein the first identity code is a real identity code of the first account; encrypting the first identity code to obtain a second identity code; determining a first silhouette corresponding to the second identity code based on a corresponding relation between the pre-configured identity code and the silhouette; and determining first push information corresponding to the first silhouette, and pushing the first push information to a first terminal logged with a first account. By the method and the device, the problems of low data pushing accuracy and poor user experience in the related technology are solved, the data pushing accuracy is improved, and the user experience is improved.

Description

Information pushing method and device, storage medium and electronic device
Technical Field
The embodiment of the invention relates to the field of communication, in particular to an information pushing method, an information pushing device, a storage medium and an electronic device.
Background
The existing household appliance products are generally used for directly extracting personal private data by manufacturers on the premise of obtaining user authorization, and performing various operations, storage, transfer and distribution to realize various commercial purposes, such as directional marketing and the like.
The existing directional marketing mode may push too much data or push data which is not interested by the user, so that the data pushing accuracy is low and the user experience is poor.
In view of the above problems in the prior art, no effective solution has been proposed.
Disclosure of Invention
The embodiment of the invention provides an information pushing method, an information pushing device, a storage medium and an electronic device, and at least solves the problems of low data pushing accuracy and poor user experience in the related technology.
According to an embodiment of the present invention, there is provided an information push method including: acquiring a first identity code of a first account, wherein the first identity code is a real identity code of the first account; encrypting the first identity code to obtain a second identity code; determining a first silhouette corresponding to the second identity code based on a pre-configured corresponding relationship between the identity code and the silhouette; and determining first push information corresponding to the first silhouette, and pushing the first push information to a first terminal logged with the first account.
According to another embodiment of the present invention, there is also provided an information pushing apparatus including: the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring a first identity code of a first account, and the first identity code is a real identity code of the first account; the encryption module is used for encrypting the first identity code to obtain a second identity code; the determining module is used for determining a first silhouette corresponding to the second identity code based on a preset corresponding relation between the identity code and the silhouette; and the pushing module is used for determining first pushing information corresponding to the first silhouette and pushing the first pushing information to a first terminal logged with the first account.
According to a further embodiment of the present invention, there is also provided a computer-readable storage medium having a computer program stored thereon, wherein the computer program is arranged to perform the steps of any of the above method embodiments when executed.
According to yet another embodiment of the present invention, there is also provided an electronic device, including a memory in which a computer program is stored and a processor configured to execute the computer program to perform the steps in any of the above method embodiments.
According to the invention, when the information is pushed for the account, the information is pushed based on the silhouette corresponding to the account, so that excessive data or data which is not interested by the user is prevented from being pushed for the user, the problems of low data pushing accuracy and poor user experience in the related technology are effectively solved, the data pushing accuracy is improved, and the user experience is improved.
Drawings
Fig. 1 is a block diagram of a hardware structure of a mobile terminal of an information push method according to an embodiment of the present invention;
FIG. 2 is a flow chart of an information push method according to an embodiment of the invention;
FIG. 3 is an overall architecture diagram according to an embodiment of the invention;
fig. 4 is a block diagram of the structure of an information pushing apparatus according to an embodiment of the present invention.
Detailed Description
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings in conjunction with the embodiments.
It should be noted that the terms "first," "second," and the like in the description and claims of the present invention and in the drawings described above are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order.
The method embodiments provided in the embodiments of the present application may be executed in a mobile terminal, a computer terminal, or a similar computing device. Taking an example of the present invention running on a mobile terminal, fig. 1 is a block diagram of a hardware structure of the mobile terminal of an information push method according to an embodiment of the present invention. As shown in fig. 1, the mobile terminal may include one or more (only one shown in fig. 1) processors 102 (the processor 102 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA), and a memory 104 for storing data, wherein the mobile terminal may further include a transmission device 106 for communication functions and an input-output device 108. It will be understood by those skilled in the art that the structure shown in fig. 1 is only an illustration, and does not limit the structure of the mobile terminal. For example, the mobile terminal may also include more or fewer components than shown in FIG. 1, or have a different configuration than shown in FIG. 1.
The memory 104 may be used to store computer programs, for example, software programs and modules of application software, such as computer programs corresponding to the information pushing method in the embodiment of the present invention, and the processor 102 executes various functional applications and data processing by running the computer programs stored in the memory 104, so as to implement the method described above. The memory 104 may include high speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 104 may further include memory located remotely from the processor 102, which may be connected to the mobile terminal over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The transmission device 106 is used for receiving or transmitting data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the mobile terminal. In one example, the transmission device 106 includes a Network adapter (NIC), which can be connected to other Network devices through a base station so as to communicate with the internet. In one example, the transmission device 106 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.
In this embodiment, an information pushing method is provided, and fig. 2 is a flowchart of an information pushing method according to an embodiment of the present invention, as shown in fig. 2, the flowchart includes the following steps:
step S202, a first identity code of a first account is obtained, wherein the first identity code is a real identity code of the first account;
step S204, encrypting the first identity code to obtain a second identity code;
step S206, determining a first silhouette corresponding to the second identity code based on a preset corresponding relation between the identity code and the silhouette;
step S208, determining first push information corresponding to the first silhouette, and pushing the first push information to a first terminal logged with the first account.
The data relay center (or simply referred to as a relay center) may perform the above operations, the data relay center may be connected to a plurality of terminals, and the relay center may be further connected to an external network, and the connection relationship of each part may be as shown in fig. 3. The terminal may be a household appliance 200, including but not limited to a refrigerator, a washing machine, an air conditioner, a television, a microwave oven, a lamp, a kitchen ware, a range hood, an oven, an automatic toilet, a floor sweeping robot or other intelligent household devices, and the like, the household appliance 200 has an antenna or a network cable interface, can perform wireless or wired communication, can link networks including the internet, and all data transmitted by the household appliance is transmitted to only one data relay center 300; the data relay center may be a stand-alone third-party computing device, or a computing device controlled by the consumer (either within the appliance or external to the appliance); in addition, the relay center may pre-process all or a portion of the data according to the consumer's preference and then relay the data out of the external network 400.
In the above embodiment, the first identity code may include a Mac address, an IMEI code, an IP address, and other conventional identity codes, and the conventional appliance (e.g., the first terminal described above) performs identity verification and tracking on the conventional appliance and its consumer using the conventional identity codes. In this embodiment, the data relay center 300 generates a new relay identification code (i.e., the second identification code) according to the conventional identification code, and the relay identification code of one of the electric appliances 200 is changeable.
Through the steps, when information is pushed for the account, the information is pushed based on the silhouette corresponding to the account, so that excessive data or uninteresting data of a user are prevented from being pushed for the user, the problems of low data pushing accuracy and poor user experience in the related technology are effectively solved, the data pushing accuracy is improved, and the user experience is improved.
In addition, it should be noted that with the rise of big data and artificial intelligence technology, many enterprises have massive information data, and under the requirements of relevant laws at home and abroad, such as GDPR, california privacy act, and chinese network security law, etc., enterprises need to strictly protect personal privacy data and comply with the compliance requirements of data protection. In order to solve the contradiction between the data sharing requirement and privacy disclosure and data abuse and to solve the problem that the legal compliance needs to be met, the embodiment of the invention provides a data processing mode to ensure that a consumer has more control right on the use of data.
In an optional embodiment, after the encrypting the first identity code to obtain a second identity code and a first silhouette corresponding to the second identity code, the method further includes: acquiring first use information generated by the first account; and correspondingly storing the second identity code and the first use information. In this embodiment, the use information of the first account is tracked based on the second identity code, and the second identity code is actually an identity code obtained by encrypting the real identity code of the first account, so that leakage of the real identity code of the first account is avoided.
In an optional embodiment, the obtaining of the usage information generated by the first account includes: acquiring original use information generated by the first account; and encrypting the original use information based on an encryption mode negotiated with the first terminal in advance to obtain the use information. In this embodiment, the usage information of the account of the user may be subjected to specific processing, such as encryption processing, filtering processing, and masking processing, based on the needs of the user (e.g., based on a pre-negotiated manner, or based on a received instruction from the user).
In an optional embodiment, determining the first push information corresponding to the first silhouette comprises one of: receiving a first instruction from the first terminal, and determining the first push information corresponding to the first silhouette based on the first instruction; acquiring a predetermined corresponding relationship, wherein the corresponding relationship is a relationship between a silhouette and push information, and determining the first push information corresponding to the first silhouette from the corresponding relationship. In this embodiment, the first push information corresponding to the first silhouette may be determined based on a preference of the user, for example, may be determined based on an instruction received from the terminal as described in this embodiment, and in addition to determining the push information based on the instruction of the user, the first push information that needs to be pushed to the first terminal may be determined based on big data analysis, and other push manners are described below:
in an optional embodiment, before obtaining the predetermined correspondence, the method further includes: acquiring identity codes corresponding to a plurality of silhouettes respectively, wherein the identity code corresponding to each silhouette is an identity code obtained by encrypting a real identity code of a predetermined account; determining usage information stored in correspondence with each of the identity codes; determining the use information stored corresponding to the identity code corresponding to each of the silhouettes as the use information corresponding to each of the silhouettes; determining the correspondence based on usage information corresponding to each of the silhouettes. In this embodiment, the data relay center may be connected to a plurality of terminals, so the data relay center may obtain the usage information corresponding to the plurality of identity codes, and in addition, one silhouette may correspond to the plurality of identity codes, so the usage information corresponding to each silhouette may be further determined, and the correspondence relationship may be determined based on the determined usage information corresponding to each silhouette. In this embodiment, different identity codes may correspond to the same silhouette, where the silhouette may be a single color portrait, pattern, or image, and one silhouette may represent one type of consumer, for example, a baby silhouette may represent that the consumer is a mom, a high-heeled shoe silhouette may represent that the consumer is a young woman, a tie silhouette may represent that the consumer is a business man, and a pet silhouette may represent that the consumer is a group of domestic pets.
In an optional embodiment, after receiving the first instruction from the first terminal, the method further comprises: and terminating the pushing of the first push information for the first terminal under the condition that the first instruction is determined to be used for indicating that the pushing of the information for the first terminal is refused. In this embodiment, whether the user needs to push information may be determined based on the preference of the user, and the first push information is not pushed to the user in the case that the user explicitly indicates that the push information is not accepted, thereby avoiding disturbing the user.
In an optional embodiment, after determining the first silhouette corresponding to the second identity code based on the pre-configured correspondence of identity codes to silhouettes, the method further comprises at least one of: sending the feature information of the push information corresponding to the first silhouette to the first terminal; sending comparison information of push information corresponding to different silhouettes to the first terminal, wherein the comparison information is used for indicating differences between the push information corresponding to the different silhouettes. In this embodiment, the related information of the silhouette corresponding to the user or the comparison information between different silhouettes may be sent to the user, so that the user can specify the push information corresponding to the silhouette corresponding to the user, so that the user can determine whether the push information corresponding to the suggestion corresponding to the user is required by the user, and further instruct the data relay center to adjust the push information pushed to the user.
In an optional embodiment, after determining the first silhouette corresponding to the second identity code based on the pre-configured correspondence between the identity code and the silhouette, the method further comprises: receiving a second instruction from the first terminal; updating the first silhouette corresponding to the second identity code based on the second instruction. In this embodiment, the user can change the silhouette corresponding to the user, that is, the user has the control right of the silhouette corresponding to the user, so that the flexibility of information push is improved.
The invention is illustrated below with reference to specific examples:
scenario one: as shown in fig. 3, the data relay center 300 may convert the traditional identity code (corresponding to the first identity code) of the electric appliance 200 according to the preference of the consumer 100 (corresponding to the user), i.e., the user of the first account, and then forward the converted traditional identity code (corresponding to the second identity code) to form a fixed silhouette;
depending on the consumer's preferences, the consumer 100 who produces a fixed silhouette according to scenario one may allow the relay center to receive and relay in targeted marketing information (corresponding to the aforementioned push messages, e.g., advertisements);
depending on the consumer's preferences, the consumer 100 who produces a fixed silhouette according to scenario one may allow the transit center to refuse to receive targeted marketing messages;
the consumer 100 who produces the fixed silhouette according to the scenario one may allow the relay center to receive and transfer general operation information (e.g., catalogs of goods, store recommendations, background music, desktop settings, operation preferences, etc.) of the appliance 200; meanwhile, the transit center can inform the consumer that the obtained common running information can be specially-made pushing content generated according to the fixed silhouette;
the consumer 100 who generates the fixed silhouette according to the scenario one may allow the relay center to receive and transfer the general operation information of the electric appliance 200, and the relay center 300 may inform the electric appliance 200 and the consumer 100 of the approximate characteristics of his silhouette through calculation and comparison;
the consumer 100 who generates the fixed silhouette according to the scenario one may allow the relay center 300 to receive and transfer to the ordinary operation information of the electric appliance, and the relay center 300 may inform the electric appliance 200 and the consumer 100 of comparison of push contents of different silhouettes of different consumer groups through calculation and comparison;
scenario two: according to the preference of the consumer 100, the relay center 300 can convert the traditional identity code data of the electric appliance 200 and then forward the converted data with a new fixed code to form a new fixed silhouette; this feature allows the consumer 100 to have control over changing his or her silhouette at any time.
The electric appliance 200 generating a new fixed silhouette according to the scenario two may allow the relay center 300 to receive and relay general operation information of the electric appliance 200, and the relay center 300 may inform the electric appliance 200 and the consumer 100 of comparison of push contents of his different fixed silhouettes through calculation and comparison.
In addition, according to the preference of the consumer, the relay center 300 may convert the traditional identity code data of the electric appliance 200 and then forward the converted identity code data with a randomly generated and constantly changing relay identity code to form an unfixed silhouette; the external internet service provider cannot detect the location, consumption habits, browsing history and hobbies of the consumer.
In the embodiment of the present invention, the transfer center may be a computing device operated by an electrical appliance manufacturer, and the transfer center may implement the data processing described in the above embodiments by manual, computer automation, or artificial intelligence;
the transfer center may be a computing device operated by an independent third party specified by an electrical appliance manufacturer, and the transfer center may implement the data processing described in the above embodiments by manual, computer automation, or artificial intelligence;
the relay center may be a computing device installed inside or outside the electric appliance, and it may implement the data processing described in the above embodiments through a predetermined program or artificial intelligence.
Through the above description of the embodiments, those skilled in the art can clearly understand that the method according to the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but the former is a better implementation mode in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, or a network device) to execute the method according to the embodiments of the present invention.
In this embodiment, an information pushing apparatus is further provided, where the information pushing apparatus is used to implement the foregoing embodiments and preferred embodiments, and details are not described again after the description. As used below, the term "module" may be a combination of software and/or hardware that implements a predetermined function. Although the means described in the embodiments below are preferably implemented in software, an implementation in hardware, or a combination of software and hardware is also possible and contemplated.
Fig. 4 is a block diagram of an information push apparatus according to an embodiment of the present invention, and as shown in fig. 4, the apparatus includes:
an obtaining module 42, configured to obtain a first identity code of a first account, where the first identity code is a real identity code of the first account;
an encryption module 44, configured to encrypt the first identity code to obtain a second identity code;
a determining module 46, configured to determine a first silhouette corresponding to the second identity code based on a pre-configured correspondence between the identity code and the silhouette;
a pushing module 48, configured to determine first pushing information corresponding to the first silhouette, and push the first pushing information to the first terminal logged with the first account.
In an optional embodiment, the apparatus further comprises: the processing module is used for acquiring first use information generated by the first account after encrypting the first identity code to obtain a second identity code and a first silhouette corresponding to the second identity code; and the storage module is used for correspondingly storing the second identity code and the first use information.
In an optional embodiment, the processing module is configured to obtain original usage information generated by the first account; and encrypting the original use information based on an encryption mode negotiated with the first terminal in advance to obtain the use information.
In an alternative embodiment, the push module 48 is configured to determine the first push information corresponding to the first silhouette by one of: receiving a first instruction from the first terminal, and determining the first push information corresponding to the first silhouette based on the first instruction; acquiring a predetermined corresponding relationship, wherein the corresponding relationship is a relationship between a silhouette and push information, and determining the first push information corresponding to the first silhouette from the corresponding relationship.
In an optional embodiment, the apparatus is further configured to, before obtaining the predetermined correspondence, obtain identity codes corresponding to the plurality of silhouettes, respectively, where the identity code corresponding to each silhouette is an identity code obtained by encrypting a real identity code of a predetermined account; determining usage information stored in correspondence with each of the identity codes; determining the use information stored corresponding to the identity code corresponding to each of the silhouettes as the use information corresponding to each of the silhouettes; determining the correspondence based on usage information corresponding to each of the silhouettes.
In an optional embodiment, the apparatus is further configured to terminate pushing the first push information for the first terminal after receiving the first instruction from the first terminal, where it is determined that the first instruction is used to indicate that pushing the information for the first terminal is rejected.
In an optional embodiment, the apparatus is further configured to, after determining the first silhouette corresponding to the second identity code based on the pre-configured correspondence between the identity code and the silhouette, perform at least one of the following operations: sending the feature information of the push information corresponding to the first silhouette to the first terminal; sending comparison information of push information corresponding to different silhouettes to the first terminal, wherein the comparison information is used for indicating differences between the push information corresponding to the different silhouettes.
In an optional embodiment, the apparatus is further configured to receive a second instruction from the first terminal after determining a first silhouette corresponding to the second identity code based on a pre-configured correspondence between the identity code and the silhouette; updating the first silhouette corresponding to the second identity code based on the second instruction.
It should be noted that, the above modules may be implemented by software or hardware, and for the latter, the following may be implemented, but not limited to: the modules are all positioned in the same processor; alternatively, the modules are respectively located in different processors in any combination.
Embodiments of the present invention also provide a computer-readable storage medium having a computer program stored thereon, wherein the computer program is arranged to perform the steps of any of the above-mentioned method embodiments when executed.
In an exemplary embodiment, the computer-readable storage medium may include, but is not limited to: various media capable of storing computer programs, such as a usb disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a removable hard disk, a magnetic disk, or an optical disk.
Embodiments of the present invention also provide an electronic device comprising a memory having a computer program stored therein and a processor arranged to run the computer program to perform the steps of any of the above method embodiments.
In an exemplary embodiment, the electronic apparatus may further include a transmission device and an input/output device, wherein the transmission device is connected to the processor, and the input/output device is connected to the processor.
For specific examples in this embodiment, reference may be made to the examples described in the above embodiments and exemplary embodiments, and details of this embodiment are not repeated herein.
It will be apparent to those skilled in the art that the various modules or steps of the invention described above may be implemented using a general purpose computing device, they may be centralized on a single computing device or distributed across a network of computing devices, and they may be implemented using program code executable by the computing devices, such that they may be stored in a memory device and executed by the computing device, and in some cases, the steps shown or described may be performed in an order different than that described herein, or they may be separately fabricated into various integrated circuit modules, or multiple ones of them may be fabricated into a single integrated circuit module. Thus, the present invention is not limited to any specific combination of hardware and software.
The above description is only a preferred embodiment of the present invention and is not intended to limit the present invention, and various modifications and changes may be made by those skilled in the art. Any modification, equivalent replacement, or improvement made within the principle of the present invention should be included in the protection scope of the present invention.

Claims (11)

1. An information pushing method, comprising:
acquiring a first identity code of a first account, wherein the first identity code is a real identity code of the first account;
encrypting the first identity code to obtain a second identity code;
determining a first silhouette corresponding to the second identity code based on a pre-configured corresponding relationship between the identity code and the silhouette;
and determining first push information corresponding to the first silhouette, and pushing the first push information to a first terminal logged with the first account.
2. The method of claim 1, wherein after cryptographically processing the first identity code to obtain a second identity code, the method further comprises:
acquiring first use information generated by the first account;
and correspondingly storing the second identity code and the first use information.
3. The method of claim 2, wherein obtaining the usage information generated by the first account comprises:
acquiring original use information generated by the first account;
and encrypting the original use information based on an encryption mode negotiated with the first terminal in advance to obtain the use information.
4. The method of claim 1, wherein determining first push information corresponding to the first silhouette comprises one of:
receiving a first instruction from the first terminal, and determining the first push information corresponding to the first silhouette based on the first instruction;
acquiring a predetermined corresponding relationship, wherein the corresponding relationship is a relationship between a silhouette and push information, and determining the first push information corresponding to the first silhouette from the corresponding relationship.
5. The method of claim 4, wherein prior to obtaining the predetermined correspondence, the method further comprises:
acquiring identity codes corresponding to a plurality of silhouettes respectively, wherein the identity code corresponding to each silhouette is an identity code obtained by encrypting a real identity code of a predetermined account;
determining usage information stored in correspondence with each of the identity codes;
determining the use information stored corresponding to the identity code corresponding to each of the silhouettes as the use information corresponding to each of the silhouettes;
determining the correspondence based on usage information corresponding to each of the silhouettes.
6. The method of claim 4, wherein after receiving the first instruction from the first terminal, the method further comprises:
and terminating the pushing of the first push information for the first terminal under the condition that the first instruction is determined to be used for indicating that the pushing of the information for the first terminal is refused.
7. The method of claim 1, wherein after determining the first silhouette corresponding to the second identity code based on the pre-configured correspondence of identity codes to silhouettes, the method further comprises at least one of:
sending the feature information of the push information corresponding to the first silhouette to the first terminal;
sending comparison information of push information corresponding to different silhouettes to the first terminal, wherein the comparison information is used for indicating differences between the push information corresponding to the different silhouettes.
8. The method of claim 1, wherein after determining the first silhouette corresponding to the second identity code based on the pre-configured correspondence of identity codes to silhouettes, the method further comprises:
receiving a second instruction from the first terminal;
updating the first silhouette corresponding to the second identity code based on the second instruction.
9. An information pushing apparatus, comprising:
the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring a first identity code of a first account, and the first identity code is a real identity code of the first account;
the encryption module is used for encrypting the first identity code to obtain a second identity code;
the determining module is used for determining a first silhouette corresponding to the second identity code based on a preset corresponding relation between the identity code and the silhouette;
and the pushing module is used for determining first pushing information corresponding to the first silhouette and pushing the first pushing information to a first terminal logged with the first account.
10. A computer-readable storage medium, in which a computer program is stored, which computer program, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 8.
11. An electronic device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that the steps of the method as claimed in any of claims 1 to 8 are implemented when the computer program is executed by the processor.
CN202110112599.8A 2021-01-27 2021-01-27 Information pushing method and device, storage medium and electronic device Pending CN112884543A (en)

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Application publication date: 20210601